Author: Aarathy Jayakrishnan

A Head-to-head Comparison of Odoo CRM vs. Salesforce

The race for business success is tough. Mimicking your competitors in what is working for them might seem like a good idea, but it will get you nowhere in the long run. Success comes only when you find that perfect recipe that is unique to your organization and gets you a notch above everyone else. This is particularly true when it comes to your CRM software. You must choose the right software that fits your sales teams’ unique and complex needs perfectly.

The quest for that perfect CRM software requires analyzing various crucial factors. Making the right choice can radically impact the effectiveness of your daily operations and boost the productivity of your sales team. The factors you need to consider are vendor reliability, real total implementation cost, pros and cons, full list of features, and user reviews. In this article, we provide a comparison of Odoo CRM and Salesforce CRM against six key criteria. We hope this helps you in making an informed decision. 

Read more: Odoo CRM Vs SAP CRM: How to Choose Between Them

What is the Difference?

Salesforce is often described as “the world’s #1 CRM sales app.” It claims to put everything you need at your fingertips – accessible from anywhere.  It makes collaboration across your global organization easier and gets your deals done faster.

Odoo, on the other hand, is often described as “the open-source ERP and CRM.” It is a business management software that includes CRM, e-commerce, accounting, billing, warehouse, manufacturing, project management, and inventory management. 

So, here we’re comparing these two popular CRMs against these 6 criteria:

1. Marketing automation comparison  

One of the proven strategies to generate sales by any enterprise around the globe is being able to send messages to customers at exactly the right time. In this regard, both Odoo and Salesforce have great marketing automation features. 

• Salesforce allows you to send a customized email to your customer through web personalization. 
• Odoo kicks it up a notch, allowing you to design an entire workflow for your enterprise. You can automate your action depending on the customer’s reaction to your email which might include replying to your email or deleting it. 

2. Cost comparison 

The actual cost of CRM software includes the subscription fee, software license, software training, and customization cost, hardware, and the cost of other services such as support and maintenance. It is crucial that you account for all the costs involved to understand the system’s “total cost of ownership.” 

• Salesforce CRM starts at $25 per user/month. They also offer a yearly plan. Apart from this, you will have to make additional payments for integrations that you will add to your software. 
• Odoo CRM too starts at $25 per user/month but offers a free plan which is helpful for startup companies. Although integrating paid apps incurs charges, the Odoo Community Edition is free. 

3. Integration comparison

Your software serviceability requires powerful integrations.

• Salesforce can integrate with a variety of apps making it suitable for all businesses. 
• Being an open-source software Odoo provides free apps that can be integrated into any kind of business. 

4. Contact management comparison

One of the key capabilities that businesses require is the ability to view and manage contacts. 

• Since Salesforce is a cloud-based CRM, it can obtain certain missing details of your contacts from other sources in the cloud. Also, it can analyze the interactions between the contacts over various social media platforms which can be a great help to your business in generating leads. 
• Odoo gives you complete access to the history of business interactions for each customer. This allows you to adjust your business strategies according to the purchasing habits of your customers. You can also synchronize Odoo with your Google Calendar so you can keep track of your meetings and additional follow-ups.

5. Dashboards and reports comparison

While dashboards assist you in presenting and viewing your business performance, reports help you audit sales and gauge work performance. Dashboards and reports help you make smart business decisions.

• Salesforce allows you to build a customized dashboard according to your business requirements. 
• Odoo offers free apps to create customized dashboards allowing you to create a variety of reports, balance sheets, tax reports, and bank reconciliation.

6. Vendor comparison 

• Salesforce is a global software company best known for its cloud-based CRM. In 2012, Fortune ranked Salesforce 27 in its 100 best companies to work for.  It was also listed in the New York Stock Exchange. 
• The Odoo community has 1,500 active members and has contributed over 4,500 modules. It has a network of certified partners established in over 100 countries. Odoo is one of the most frequently installed business suites with more than 1,500 downloads per day. 

Read more: A 3-day Odoo CRM implementation story!

Make An Informed Decision

While taking a decision, remember to compare the features of Salesforce and Odoo through the lens of usability, flexibility, and the unique needs of your employees and business. The highly modular and customizable solution provided by Odoo CRM is designed specifically for cost-effective and high-performance scalability and growth. 

Although Odoo is newer to the market when compared to Salesforce, this open-source CRM is used by certain popular names such as Hyundai, Toyota, and Alta Motors. There is no denying that Odoo has gained the trust of many users and is highly coveted by businesses of all sizes including SMEs/ SMBs. 

Read more: Meeting the HR Requirements With Odoo

Fingent is an Official Partner of Odoo and has hands-on expertise in the consulting, implementation, and customization of Odoo for clients across several industries. If you need further help in making your decision or want to get started with Odoo, give us a call right away. 

6 Hot Technologies that Handhold Businesses Amid COVID-19 Impact

The COVID-19 pandemic has had wide-ranging ramifications for several businesses. Forrester predicts that the retail sector will endure a 2.1 trillion-dollar loss in 2020 due to COVID-19. It also said that it will take four years for retailers to experience the growth seen before the pandemic. As COVID-19 continues breathing threats down the neck of businessmen, hot technologies are emerging as a relief to counteract them and lead businesses towards their goals. We will discuss a few of these specific technologies such as cloud, eCommerce, eLearning, automation, virtual collaboration, and contactless services that can help you minimize the effects of COVID-19 on your business. 

Read More: Fingent’s Response to COVID-19 Business Implications

1. Cloud Adoption During COVID-19

With physical interaction no longer being an acceptable form of communication, organizations and institutions have had to swiftly shift to digital solutions to retain productivity. The domino effect of COVID-19 was seen in various sectors, accelerating the adoption of facilities for seamless remote work. Cloud computing has emerged as an essential technology for critical application and scalability of infrastructure in this regard. 

Companies from various sectors are now starting to realize the benefits and value of cloud computing as far-reaching beyond the scenario created by the pandemic. As a result, businesses will have to scale up their digital transformation efforts and invest in cloud resources without delay. If anyone had reservations about investing in cloud computing before this, COVID-19 has proved that its necessity is indisputable. 

Read More: 5 Trends That Will Transform Cloud Computing in 2020

2. E-Commerce

CCInsights reported that as of 21 April 2020, US and Canadian e-commerce orders have seen a 129% increase.

With restrictions on the number of people that can be gathered in one place, gone are the glory days of shopping malls and brick and mortar stores. COVID-19 has changed shopping behaviors overnight, necessitating brands to adapt and be flexible to meet changing needs. 

For example, the Buy Online Pick up In Store (BOPIS) capability has become vital to maintaining sales volume with the restrictions in mind. A good example of this is the mobile phone industry. When foot traffic is curbed, then Mobile Point of Sale programs can be set up to take orders and payment at the same time for business continuity. Membership or Loyalty cards can be now digitalized through mobile applications. 

Read More: How a Smart Product Ordering System Helps Retailers and Wholesalers

3. Virtual Collaboration

Many developed nations are now stipulating that employees of non-essential businesses work remotely for an indefinite time, making video conferencing vital.  Schools, colleges, and universities are also leveraging video conferencing platforms through live or recorded lectures. 

This has brought many virtual collaboration solutions to the forefront that facilitate video conferencing, instant messaging, task and calendar management, work collaboration, file sharing, attendance tracking, and so on. A few examples include Zoom, DingTalk, WeChat Work, Zoho Remotely, and so on. 

At Fingent, we use InfinCE, a powerful cloud-based enterprise collaboration software that offers support for remote work. 

Read Our Case Study: How Fingent enabled a smarter digital workplace solution for Sony Mobile

4. E-Learning 

During this time of crisis, the entire education ecosystem is coming together to ensure that students do not suffer. Educational applications, platforms, and resources offer functionalities across multiple categories such as:

• Resources to provide psycho-social support
• Digital learning management systems
• Digital systems designed for use on basic mobile phones
• Massive open online course platforms 
• Self-directed learning content
• Mobile reading applications
• Tools for teachers to create digital learning content

Read More: E-Learning Taking A New Front: How Can LMS Technology Help

5. Automation

Automation has been helping businesses mitigate disruption by enabling them to stay connected across teams and systems while maintaining customer support in times of uncertainties such as this pandemic. 

Robotic Process Automation improves the efficiency and reliability of work outcomes and automates the time-consuming, repetitive tasks that weigh down intelligent workers. The benefits are:

• Digital workers do not need to have the weekend off. They can work 24 hours a day, 24/7 to respond to spikes in business activity. 
• They do not have travel restrictions nor are they at the risk of COVID-19 infection or affected by physical office closure. 

During the pandemic, companies that have already invested in automation technologies are doing exponentially better than those who did not. It is obvious, that automation can pave the way for a better future.

Read More: How Automation Ensures Businesses Stay Afloat During COVID-19 Crisis

6. Contactless Services

The coronavirus pandemic has driven a preference for self-service purchasing, boosting contactless services. Consider a few examples available now and upcoming in the future: 

• Dining experience: Technology can take care of everything: reserving a table at the restaurant, pre-ordering your food, digital valet services, contactless seating, contactless payment, and online feedback.
• Contactless payment: It lets shoppers integrate their payment information to their loyalty account through an app and then use a QR code for payment through self-checkouts. 
• Contactless delivery: This ensures end-to-end hygiene because a customer places an order, makes the payment online, and gets the food delivered without ever coming in contact with the delivery agent. 

Read More: Contactless Services: The New Normal in Retail

Grab a Slice of Hot Technology

While the end of the pandemic remains elusive, capturing even a slice of these hot technologies could make a huge difference to businesses. They can even help smaller businesses gain a stronger foothold during this pandemic and into the future. Get in touch with us and help us guide you through this pandemic by implementing the right technology solutions for your business. 

COVID-19 Gives A Fillip To Innovative Digital Retail Tech & E-Commerce

Containment measures implemented as a result of COVID-19 have created a “hide and seek” situation for the retailers and their customers. Although many believe that this is forcing retail tech to evolve, it is in fact doing much more. It is causing a ‘retail revolution’ and significantly changing the retail tech across categories. This article will discuss how COVID-19 will advance innovation in Retail technology. 

Five Essential Retail Technologies

One way in which the COVID-19 pandemic has forced the retail industry to adapt to the “New Normal” is by finding viable ways to ensure business continuity. Home quarantines and mandated store closures around the world have expedited the shift to online shopping, forcing many organizations to adopt e-commerce as their primary shopping channel. 

Here are five essential approaches to retail tech across categories in response to the current crisis:

1. Work from home capabilities

With over 210 countries affected by the coronavirus as of May 2020, several countries have encouraged or even enforced work from home (WFH) as the only viable option for business continuity. This requires a shift in work dynamics necessitating companies to become more flexible and open up communication lines across departments and customers. Retail organizations will have to adopt technology enablers and digitize their processes and workflow to bolster WFH capabilities.

2. Integrated inventory management 

Paranoia about supply shortage has customers adding multiple items to their cart at various stores, but this does not always lead to a purchase. This has led to uncertain stock demand, which causes fluctuations in the stock condition, making it extremely challenging to regulate and maintain inventory during this crisis. 

Retailers thus need to focus all their efforts on preparing for a flexible, streamlined, and digitally backed omnichannel retail strategy with an enterprise-wide centralized inventory management system if they want to stay profitable. With an integrated omnichannel approach, you can deliver a unified experience to your customers across channels by tracking, refreshing, and refilling inventory quickly. 

Read More: How a Smart Product Ordering System Helps Retailers and Wholesalers

3. Go digital!

Though the shift to digital in retail has always been in the cards, the pandemic is fast-tracking this move, allowing retailers no room for delays in adopting a digital-first approach. 

According to a survey held by YouGov in March 2020, 83% of internet users in Hong Kong and 85% of those in China said they avoided crowded public places. If the outbreak of COVID-19 worsens, 58% of US internet users said that they would avoid shopping centers and malls. If retailers do not prepare for these new purchasing behaviors, they will fall behind other competitors in the market. 

Read More: Ways to Leverage Smart IT Solutions for your Retail Business

4. Smart delivery

Delivery is quickly becoming the only option for most retailers. However, there are risks associated with it. While a shopper may be anxious about accepting a parcel in person, a driver or delivery person is also at the significant risk of coming in contact with an infected person, and he in turn might infect other customers. This situation makes it imperative to scale up a contactless delivery program. 

Retailers can use apps that allow them to track the driver’s location in real-time and ensure that they are learning the routes and delivering packages to the right locations. It is extremely important to get started on this immediately to stay competitive. Leverage the educational capabilities of an app to help onboard new delivery drivers quickly. 

Retailers need to invest in:

• Finding reliable logistics partners
• Automating logistics and supply chains for real-time updates 
• Finding innovative ways to meet the customers’ expectations

5. Adopt “self-server” technology

PYMNTS.com reports that the projected value of the mPOS terminals market by 2024 is $55 billion.

Retailers need to focus their resources on implementing better hygiene measures and shelf replenishment than asking the staff to keep their scanners clean. Technological development is now allowing the shopper to scan and pack their items as they shop. This self-serve capability in the form of an app can be downloaded on to the personal devices of the customers. It allows them to shop for essential items and put them into their own bags and pay for them at a special counter before they leave. This results in less interaction with other customers or staff and less waiting time for payment. 

Read more: How Important is Technology in Retail: 4 Focus Areas

Advance Innovation in Retail Tech

The COVID-19 pandemic has disrupted the retail sector, altered consumer behavior, and brought in lasting changes to the retail landscape. But success depends on your response to the COVID-19 situation. On the bright side, it has forced many retailers to adopt innovation in retail tech. 

According to PYMNTS.com, “one hundred fifty million US consumers are expected to use in-store mobile payments by 2021.” Retailers will adopt contactless technologies such as QR codes, mobile payments, and tap and go, and this revolution is happening as we speak. The time to strike is now. Give us a call and let’s discuss how to get you started. 

Digital Transformation in 2020: A Strategized Guide

Digital transformation refers to employing digital technologies to manage the business processes, company culture, and customer experience, which will help meet the changing industry requirements. It is applied to create new strategies as well as modify the existing approaches to different business roles, such as sales, marketing, and customer service. The digital transformation strategy directly reflects upon how a business engages with its customers in this digitally-advancing era.

Incorporating a digital transformation strategy in a startup or small business is very simple. They can easily future-proof the business by applying a digitally agile method of operation, which will help them grow productively. For an established business though, it may take some reimagining for integrating the right tools and technologies for the best digital strategy and transformation.

Related Reading: What considerations should be part of a company’s digital transformation strategy?

What are the 4 main areas of digital transformation?

A digital transformation roadmap to success should include four key areas – customer engagement, empowering employees, optimizing operations, and transforming business models. Digital transformation is not just about adopting new technology or investing in digital tools, you need to be prepared for the changes, anticipate them, and drive innovation to remain competitive in the market.

1. Customer Engagement

Cultivating good customer relationships is the backbone of every thriving business. Maintaining a healthy connection with customers can be very easy by using digital tools. From addressing grievances quickly to promoting seasonal sales and offers, digital transformation can help improve the brand image through enhanced customer engagement, which will, in turn, lead to superior business results.

2. Empowering Employees

Building a dynamic company culture with digital technologies can lead to high performance and enhanced productivity. Digital collaboration and networking tools, for instance, can allow employees to work easily with different business departments and teams. This helps accelerate delivery, boost quality and efficiency, and drive greater employee satisfaction.

3. Optimizing Operations

A robust operations digitalization strategy can reform the business from inside out. Adopting digital tools for managing human resources, sales, marketing, manufacturing, finance, or any other business operation can give a comprehensive outlook of the current processes. With proper analytics and insights, businesses can easily manage the operations as well as fix the flaws for a better outcome.

4. Transforming Business Models

Digital business transformation strategy cannot be complete without changing how the business functions work. Leveraging technology to find innovative ways to introduce digital products can perfectly complement traditional offerings. In fact, marketing the brand and promoting the products and services digitally is the key to emerge as a flourishing business today.

Related Reading: 4 Questions to Ask When Your Business Goes Digital

How do you develop a digital transformation strategy?

Rapid digital development and evolution can be seen in every industry in the present day. If you want to keep up, you will need to have the right plan to make the best of the digital landscape. A digital transformation strategy framework allows you to understand your current state, identify your goals, and adopt the best measures to achieve those objectives.

Here is a three-step process to create your digital transformation strategy roadmap:

1. Analyze your requirements and align your business objectives

Developing a robust digital transformation strategy roadmap requires you to analyze the market properly. At the same time, you should also focus on your goals and evaluate how it will affect your current business model. Determine your vision for implementing digital transformation and think about how it will improve customer experience and company culture.

2. Plan your budget

You should also secure funding for your digital transformation. It is an ongoing process and usually involves technology-intensive investments. Therefore, you should have an idea of how much resources you can allocate for the initiative. However, the budget should be calculated keeping in mind all the business areas that would benefit from digital transformation. This way, you can structure the best IT transformation strategy by identifying priorities and establishing the scope of the process.

3. Evaluate the present to plan the future

It is also important to recognize your current business state. Simply trying to migrate to digital infrastructure will not work. You need to understand the current organizational structure, culture, business processes, operations, and employee skill sets. This will help you to categorize the pain points or opportunities that should be addressed at the earliest. It will also let you track the achievements in your digital transformation strategy roadmap promptly.

What are some of the best digital transformation examples?

Digital transformation has practical benefits for every business unit or department. Here are a few examples:

In marketing, it can help to find more customers for less capital investment. Digital marketing approaches can generate more leads and connect with potential customers, which results in greater brand awareness.

In sales, digital transformation can allow automation with analytics tracking and data-driven insights. By using the stats, businesses can promote the products/services that a consumer is likely to buy. Besides, the data and analytics can also help understand the effectiveness of current sales techniques and strategies.

As for customer support, digital transformation allows consumers to contact businesses quickly for any grievances related to the product/service. Customer support personnel can share information promptly across digital modes and find the best solution for the customer. When the company addresses their problems in time, it strengthens their relationship with the customer, which in turn leads to better customer retention.

Related Reading: Digital Transformation in Manufacturing

Implementing digital tools also facilitates improved collaboration between different teams within the organization. This is a must for streamlined business growth in today’s highly competitive industry. That is why you should employ a reliable digital transformation strategy for your business. It will definitely help you discover new opportunities and make the most of powerful sales channels to increase business revenue. 

Fingent empowers businesses to build a strong foundation for smooth and cost-effective digital transformation that helps them discover new opportunities and revenue streams. Get in touch with our experts to learn more.