The client specializes in conducting workshops and events for retailers across Australia. Here, they have two main activities, training for new recruits in retailing and events for experienced retailers. These activities are aimed at up-skilling employees and help them to keep up with the current trends in the market. However, they found it hard to manage these activities across their three websites. They wanted a way to improve their back-end process of managing events and ticketing from a single back-end.