Power BI Or Tableau: The Better Choice For Your Business

A Comparison Between Tableau and Power BI: The Most Powerful Leaders In The BI Market. Business Intelligence or BI tools are a precursor of the world-altering digital technology in this modern technology landscape. Analytics plays a key role in determining which Business Intelligence tool is a better choice. This is because the more flexible the analytics …

Top Technology Aids To Accelerate Real Estate Growth

Digital Transformation

5 Technology Trends Real Estate Players Should Watch Out For Digital transformation is today the hottest area of interest in almost every business sector. With the huge growth in a digital savvy user base, enterprises big or small are continuously investing in new age digital technologies and tools to help them serve customers better and …

Role of Data Analytics in Internet of Things (IoT)

IoT

IoT and data remain intrinsically linked together. Data consumed and produced keeps growing at an ever expanding rate. This influx of data is fueling widespread IoT adoption as there will be nearly 30.73 billion IoT connected devices by 2020. The Internet of Things (IoT) is an interconnection of several devices, networks, technologies, and human resources …

How Machine Learning Boosts Customer Experience

Machine Learning and Customer experience

Improving the customer experience is the mantra for survival in today’s highly competitive business environment. More and more businesses have identified machine learning as a reliable tool towards this end. Machine learning is in essence software coded differently to traditional software. Rather than a long list of if-then-else statements typical of traditional software, machine learning …

Predictive Analytics: The Key to Effective Marketing and Personalization

Gone are the days when marketing in retail, meant hours of trial-and-error based planning and strategizing. Marketing is no longer reliant on the marketer’s gut feelings or intuitions. It is moving away from being an art and is becoming more of a science now. One of the major reasons that can be attributed to this …