Progressive Web Apps: New Cutting-Edge Trend in Web Development
Speed and convenience have become crucial in keeping online shoppers engaged. Progressive Web Apps development is a solution that allows the shopper to enjoy an app-like experience via a website (using web browsers). Users can install the PWA application from the browser window and access it just like a native app. In addition, progressive web apps improve the quality of your web applications, making them reliable, fast, and engaging.
Are you considering PWA for your business growth? Is it worth exploring this option? This blog will help you take a closer look at why Progressive Web Apps are turning to be the new cutting-edge trend in web development.
What is a Progressive Web App?
Frances Berriman and Alex Russel coined the buzzword “Progressive Web Apps” in 2015. To date, PWA has been a big player in this mobile-first world. Progressive Web Apps (PWA) have caused digital marketers to rethink how they design and deliver sites.
Progressive Web Apps can deliver a blazingly fast and slick app-like shopping experience to the end-user. It combines the best of two worlds: your website and the native application. It can be called a hybrid app as users can now browse your website on their mobile. Besides, PWA promises to solve two vital issues:
- Performance and usability
- Mobile-web conversion rates
Business Benefits of Progressive Web Apps
Several companies that focused their efforts on PWAs instead of having a separate native app have experienced increased conversions. A best case in point is the world’s largest online B2B trading platform, Alibaba.com. Alibaba.com increased its conversion rate by 76% across browsers after upgrading its website to PWA.
Here’s how your business can benefit from PWA:
1. High-performance rate
Response time is crucial for audience engagement and better conversion rates. PWA responds quickly as the browser uses caching to save the elements of the layout that are repeated in the template. This improves the speed of downloads and reduces page load time. Subsequently, better performance leads to a better user experience, which in turn increases customer retention rates.
2. Ease of use across multiple devices
Progressive Web Apps are built with a responsive layout in mind for an improved user experience. A responsive design will fit into any size of the screen with ease. In other words, PWA will adjust the experience as per the device screen size. You can further improve the user experience with a PWA manifest file that controls the full-screen view.
3. Seamless browsing experience
A traditional website is virtually useless without a stable internet connection, but not a Progressive Web App. PWA can be easily viewed offline as service workers automatically cache important application features and information from the user’s last online access. This way, the user can access it without any network. Plus, you can add a brand logo, product descriptions, and few advanced features to your offline page.
This is an additional incentive for shoppers to choose businesses with a Progressive Web App over those that use native apps. Such a seamless browsing experience rewards you with better engagement rates and customer retention.
4. Resembles native-built applications
PWAs can be designed to look and behave like native apps, or they can be designed to let users know they are browsing the Progressive Web App. Regardless of the developer’s choice, it can contain a complete set of traditional app functionalities with database access. The best part is that you can seamlessly integrate the application into an existing website or an app.
Watch Video: Fingent can help you choose the right mobile app development approach by evaluating your requirements.
5. No installation is needed
Shoppers can download your app directly onto their devices. Once downloaded, it gets its own icon on the screen, just like a traditional mobile application. This will avoid the slow and complex installation process, improve user experience, and reduce user abandonment.
Here is another way it can benefit you: users can easily access the PWA via a URL. In other words, a user can easily share this link with a friend contributing to increased leads.
6. No manual updates are required
Native apps must be updated periodically through mobile internet or a WIFI connection. Such updates can consume large amounts of data, which may be costly for some users. Fortunately, Progressive Web App updates are performed “on-use,” much like how a website is updated.
7. Low development cost
Developing a mobile app can be a costly process, especially for small businesses and startups. Thankfully, PWA development is much cheaper than traditional app development but provides a better option for companies to generate a positive ROI.
Read more: Mobile app development: 4 tips to consider
8. Wide range of features
The most prominent feature of PWA is push notifications. Publishers and developers can use this feature to implement creative advertising solutions. As the push notifications appear on a shopper’s device screen, it is read more often than emails or updates on social media. This can lead to valuable brand awareness and promote products or services.
9. Improved app and data security
Security has been a concern for both users and developers. According to new standards of web design, all customer information must be moved to HTTPS. So it is highly convenient to launch Progressive Web App within a safe environment. Moreover, it builds customer confidence in the security of their personal information as they enter sensitive data into your PWA.
10. Low data and low storage
Data is costly in some developing nations. That is why it is a bonus that Progressive Web App consumes only a fraction of data usage compared to native apps. Moreover, it does not take up significant storage space on devices, so users are more inclined to use a lighter app on their smartphones. Also, it contributes to better performance.
Progress with Progressive Web Apps
Progressive Web Apps are the future of web-hosted apps as they can overcome the inherent limitations of web performance and insufficient or unavailable internet connections. Since PWAs can run on any modern platform, soon they will overtake truly native apps. Yes, PWAs have the potential to change the way the web works. However, Progressive Web Apps will not replace websites and mobile apps altogether. It is still in its infancy. To know which option is best for your business, have a chat with the technology experts at Fingent.
1. AngularJS Modular Architecture Makes the Framework Very Powerful
AngularJS has a Model View Controller (MVC) architecture, which is best suited to create dynamic web applications with rich content. The framework divides logic, process, and UI into separate modules, making development easy, simple, and faultless, while also improving code quality in a big way.
The modular architecture improves app architecture, and enhances flexibility and functionality, without compromising stability. It facilitates developers to create powerful workflows and achieve powerful results with little effort.
Developers working on a modular framework to create fully-responsive single page apps need to perform very few manipulations on JS and HTML, to achieve different results. It requires very few changes to ensure the page renders differently on various devices and platforms Also, making changes means rearranging the modules rather than tweaking with the code itself, delivering better stability. Developers may also segment code parts, simplifying testing, updates, and maintenance activities as well.
2. AngularJS is Resource Rich
The multiple templates, modules, and UI effects on offer, improve the all-important user experience considerably. AngularJS also offers several readymade versatile solutions, such as, UI routing approaches, which make the task of customization very easy.
Developers may extend the HTML templates by adding constructs to expand the HTML functionality, facilitating an advanced approach to manage components. In fact, it is possible to extend the HTML vocabulary by implementing features even during runtime
3. AngularJS Leverages the Power of Simplicity
AngularJS makes the development of dynamic web apps simple and easy.
It is possible to add AngularJS to an HTML page easily, using a simple coding script. App developers also need not add all the libraries when writing the code. They can add libraries later, making modifications and customizations very easy. The improved and declarative user interface allows developers to create eye-catchy user-experience across the app.
A normal application consists of more than 60 components, and the project soon turns messy. AngularJS makes it easy to manage and locate the codes for the developers.
The AngularJS code is easy to understand and easy to maintain as well. The ease and simplicity not only make development quicker, but it also means the client need not be tied to a developer who happened to develop the code initially. They can pick and choose any developer as required, depending on the specific nature of the problems they encounter midway.
4. AngularJS Facilitates Accelerated Development
Today’s developers are invariably hard-pressed for time. AngularJS is a godsend in the sense it offers a powerful tool to get the job done very quickly. The modular capabilities of AngularJS facilitate parallel development, reduce dependencies on other modules, and thereby accelerate the critical time-to-market.
The modular structure of AngularJS facilitates code reuse. Each created module remains either independent or dependent on each other, as per the developer preference, facilitating code reuse. Developers may co-opt their previously build components in a new application, sparing considerable rework. A simple copy-paste of an existing component into a new one will make all assets available automagically.
AngularJS also allows changing the behavior of the HTML tags, to create customizable and reusable tags. This not only makes the code more readable and quicker to create but also helps in developing a glitch-free web app
AngularJS also comes with real-time and in-built modules to support in-depth and functional testing for every constructed module. The modular structure means the segments and modules requiring testing may be processed distinctly, while the rest remains untouched.
5. AngularJS Taps into the Power of the Crowd
Popularity brings in its own benefits. It has ensured for AngularJS an active and vibrant community of developers, always ready to solve even the most advanced of concerns. Developers may easily tap into the power of the crowd to figure out the appropriate solution to fix pressing issues.
AngularJS is today the most popular framework to develop on-demand video streaming apps, apps with loads of dynamic features such as travel apps, weather update apps which require interactive display and real-time activities, interactive apps for user reviews and other purposes, apps with a lot of user-generated data, apps processing huge data loads, and more. Some of the most popular interactive apps on the internet, such as LinkedIn, YouTube, Upwork.com, and others, are developed using AngularJS. Yet, the framework actually draws its strength from a very large number of small-scale developers, who find it ideally suited to their requirements.