Digital Marketing Executive

Skill Set

Job Description

  • Design, build and maintain a strong presence of brand
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Plan, execute, and measure experiments and conversion tests
  • Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Desired Profile

  • 1-2 years of relevant experience in social media marketing and executing campaigns
  • Understanding of analytics and experience in maintaining marketing analytics reports.
  • Ability to work across teams.
  • Good written and oral communication skills.
  • Experience in implementing Google Adwords, Facebook, Instagram paid campaigns
  • Relevant experience in implementing SEO for company/ product for web.
  • Experience with implementing and using Google Analytics, Google Keyword Planner, other Social media analytics tools
  • Experience in working for ecommerce site and managing Google Merchant account will be an added advantage

Experience

1-2 Years

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