About Ranch Marketing Associates

Ranch Marketing Associates, LLC is one of the top ranch brokers in the west (USA), specializing in ranches for sale throughout the west including ranch land, recreational ranches, cattle ranches, investment ranches, hunting ranches, sporting ranches, fishing ranches, guest ranches, horse property and equestrian properties. They wanted a specialized auction platform to provide their bidders with real-time intelligence during auctions and to improve the online auction process

Fingent’s approach

Fingent worked with founder Billy Long to create a cloud-hosted application to organize auction data in real time and to facilitate live multi-parcel bidding remotely and on-site using smartphones and tablets. With the app, they were better able to capture the highest sales price for their clients.

It is capable of predicting that bidder and bid combination of ranches that would fetch the maximum profit for the owner based on a particular algorithm and show them with lighted up lots depending on the leading bidder with his color.

It provides a simple and easy registration process for the bidders.

It promotes a safe and secure bidding process as it allows only registered bidders to take part in the auctions.

It also has a website linked, which takes care of the registration and marketing.

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