About Client

The client is a leading Insurance institution established in 1974. To remain competitive amidst the financial slowdown, the client ’s marketing teams wanted the ability to quickly create campaigns, run experiments, and learn from customers. The organization knew that with such insights they could deliver better services to its customers and generate leads from the website visitors.

Fingent’s approach

Fingent optimized the existing content management system that helped the sales and marketing teams achieve their goals easily. The end product was a web publishing platform built on a secure CMS that was easy to manage with the ability to quickly deploy new content without having to rely on designers and developers.

Delivered online training for CMS management and content optimization options available in the CMS.

Optimized CMS for easier management of content types, SEO tags and translations to local languages.

Improved CMS architecture to reduce the need of technical knowledge to manage the website content.

Improved user management of the CMS to provide role-based content management access.

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