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    About the Author

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    Aarathy Jayakrishnan

    Aarathy is a Senior Digital Marketing Analyst at Fingent. She is majorly into content marketing and focuses on getting the messaging right across a host of marketing collaterals. While not working on content, you can find her juggling SEO, social media, branding and more. She enjoys exploring new frontiers in digital marketing and the associated challenges keep her going.

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