Custom software and analytics solutions for sports organizations to boost athletic performance and create engaging fan experiences

Sports Segments We Serve

  • Digital fan and sponsor engagement
  • AI-powered analytical tools and data solutions
  • Integration of digital tools for real-time access to live games
  • Enhance visibility of players and sports associations
  • Expand social footprints with engaging sports content
  • AR and VR to augment in-stadia experience
  • Simulate experiences on mobile devices
  • Statistical analysis, video analytics and predictive insights
  • Fan voice and social sentiment analysis
  • Manage dynamic sports data across various touchpoints
  • Wearable tech and trackers for athletes and coaches
  • Membership and event management systems

Delivering Competitive Advantage in Sports With Technology

Technology is drawing fans closer to their favorite sports and games through innovative and customized experiences. It’s time for sports organizations to capitalize on the newer opportunities created by advanced technologies by broadening their content reach across multiple devices through new distribution platforms. Sports organizations need to offer exciting and personalized viewing experience to fans, engage sponsors with crucial insights, deliver messages at the right moment with greater effectiveness, and unlock new revenue streams.


As your technology and innovation partner, Fingent offers the right skills and expertise to drive your success. We offer a wide array of custom software solutions for sports organizations which help them manage their basic to the most complex business challenges. Some of our solutions include membership management, loyalty management, sale of tickets and sports merchandise, sponsor management, immersive content experiences with AR and VR, identifying real-time marketing opportunities through analytics, enhancing training methods through immersive technologies, and wearable tech.

Challenges Affecting the Sports Sector

Professional athletes can be affected by several different factors, such as a complex travel schedule, work and home stress, and body recovery time — all of which impact overall athletic performance.

Wearable tech is seeing increased demand. In the sports world, collecting physiological and biological data from athlete’s wearables can provide a glimpse into the factors that affect their performance.

Every athlete is different and requires a personalized approach to reaching their greatest potential. The demand for personalized, specific training can be met through technology.

Fans demand timely, accessible content, and with so many possible news outlets and data sources, it can be difficult to determine the best option.

How We Help Our Customers

Use Innovative Tech for a Home-Field Advantage

We help athletes reach new heights through cognitive computing, taking advantage of self-learning algorithms, data mining, natural language processing, and pattern recognition for key insights that can deliver higher performance.

Cognitive Computing for Specialized Training

Through cognitive computing, we help athletes draw up customized training programs and scheduling, in a highly personalized effort to meet each athlete’s needs. By using apps with cognitive computing, taking into account personal factors, we enable athletes to decide the duration and intensity of training, and draw up a specialized schedule.

Integrated Digital Solutions

We use technology to gather important biomarker data, preventing injuries and foreseeing future athletic capabilities. With this information, athletes can respond to stressors in real-time.

Delivering Stories for Fans

We help organizations leverage AI platforms to determine the highlights of sports games and distribute them to fans in real time. We also help them utilize language platforms to translate data into stories.

Contact Us

Hundreds of leading businesses have derived strategic advantages from our transformative solutions.

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    The entire engagement was completely transparent and very systematic. It’s been an exceptional working experience.

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    I have been very pleased with Fingent Corporation’s user experience and design capabilities.

    Fingent’s project team demonstrated passion and commitment throughout the dev cycle and it was very evident in their work.

    They’re an honest company to deal with … they were always fair and reasonable.


    Technology assists in improving athlete performance in numerous ways. Filming of athletes training and sporting games allows coaches and trainers to review and analyze the athletes closely, understand their strengths and weaknesses, and make plans for personalized training programs, diets, exercises, and next game plans.

    Wearable devices such as heart monitors and pedometers allow athletes and players to monitor their general health vitals. Wearable data generated over a period can be tracked using customized software programs.

    Virtual Reality can be used to create “real-like” simulations that allow athletes to practice a selected sport, even if they are not in the real scenario such as a sports venue or a field. VR offers a safer and convenient way to practice new skills or shots before attempting them in actuality.

    Artificial Intelligence is making way for smart sports today. AI is used to derive real-time game statistics, analyze performance of individuals and teams, make comparisons with opponents or historical performances, gain better insights about the competition, predict which game tactics will work better next time, investigate injuries and pitfalls, enable players and coaches to do a visual analysis of their games, and apply media automation to pick up the highlights of a game.

    Sports analytics refers to the collection and analysis of relevant and historical sports statistics that when properly applied offers a competitive advantage to a sports team or an individual athlete. Analyzing data such as players’ statistics, weather conditions, experts’ views and more enables you to make informed decisions. Besides managing individual and team performances, coaches can use the data to optimize training and exercise programs for their players and curate nutrition plans to improve their fitness.

    Analytics also helps with team management activities. It can be used to track the sale of sports tickets and merchandise. Marketing teams can enhance fan outreach and identify better opportunities to boost brand engagement by making use of sports analytics.

    Athletes can use virtual reality to fine-tune certain aspects of their performance. The technology is used as a training aid in various sports such as golf, athletics, skiing, cycling, and so on. Immersive learning enables players to practice anytime, anywhere, just as if they were on the field, track, or court. Virtual Reality offers the most realistic environment possible for players to practice their moves and accelerate their training patterns. It offers a computer-simulated three-dimensional environment that can be typically experienced through a headset or head-mount display with a built-in screen, to deliver audio and visual experience to the user.

    Fan engagement technologies such as live streaming, gaming, gambling, eSports, media distribution, and content platforms will make the biggest impact on sports in the coming days. Stadium experience technologies and athlete performance technologies will continue to grow and influence the sports industry. In the future, investors will be more interested in media and content-related platforms, measurement platforms, data analytics, and biometrics. Technology will deeply influence performance optimization, in-venue technology, gambling, gaming, recovery health and home fitness.