Category: Custom software

The psychology of color in human beings is a subject of’ research and ‘has been under study for long periods. The color scheme that is selected by the retailers for decoration, the design of the logo, content on the website and mobile applications etc. can have a direct impact on the sales.

Importance of Color

According to a research, the first impression of the customers plays a significant role in retail and 62% to 90% of it is based on color. Aesthetic appeal is of utmost importance for the shoppers and 52% do not return to the store if they dislike the aesthetics. The primary and deciding factor for 85% of the shoppers while making a purchase is the color. Signage is also an important factor for retail and it is often observed that the ads and banners are designed using red as the primary color.

Color Schemes

There are various color schemes that the retailers may use in their store and on the web applications. Some of these color schemes are as listed below.

• Monochromatic Colors: Varied tones of a single color are used under this scheme.
• Complementary Colors: The opposing colors on the color wheel are used in this scheme.
• Analogous Colors: The colors that are placed at left or right of a color on the color wheel are used.
• Triadic Colors: The colors placed at 120 degrees apart on the color wheel are used as per this scheme.  
• Split-Complementary Colors: A color is selected as a base color and two colors that are adjacent to the complementary colors are used.
• Rectangular Colors: Pairs of two complementary colors on the color wheel are used.  
• Square Colors: Four colors placed evenly on the color wheel are used.

There are also combining color schemes that are often used by the retailers in order to enhance the visual appeal and attract an increased number of buyers.

Influence of Color

Color is a critical variable that has the power to impact the psychology of a human at conscious and subconscious level.

The colors can be used in the following ways to have a positive and appealing influence on the customers.

• The retailers shall select an effective theme for their store and shall then decide upon the colors to explain the concept to the buyers.
• There are certain colors, such as green and blue that may have a calming effect on the shoppers while orange and brown can have a reassuring impact.
• The retailers must understand the ability to alert and appeal their buyers through the use of adequate colors. The use of bright colors like red and yellow can grab the customer attention.
• Brand recognition can be enhanced by 80% with the correct use of colors. Logo colors and color scheme should be intelligently selected.
• The category of product and the choice of color shall go hand in hand. For instance, the sleek look of an electronic product may vanish with the use of bold and bright colors.

Consumer Reaction to Red Color

Red is a color that is usually associated with love and power. The color also has the ability to enhance the heart rate and also activates the pituitary gland. The use of red color in the retail stores visually appeals the buyers and grabs their attention.

A majority of retailer use red as the color for sales signs and for displaying other significant details. It is because more value is added to the aesthetics and it can be easily read from a distance.

A research was carried out to understand the importance of the color in a better manner. A male model was selected as the communicator and was asked to pose for two different pictures wearing a red sweater in one and white sweater in the other. Persuasive arguments were used to understand the color psychology of 94 undergraduate students and the picture with red sweater was rated more persuasive.

The use of web and mobile applications has increased in the recent years and the color of the website or application logo along with the choice of text color shall also be judiciously picked up. The online shoppers make their purchasing decisions largely on the basis of the color scheme used.

2018 expects to witness the e-commerce revenues to go up to $460+ billion. With the expansion of e-commerce in the recent years, it is also expected that there will be more competition in the e-commerce market. As per the recent survey, it has been found out that 67% of the millennials and 56% of Gen Xers prefer online shopping rather than in-store shopping. There are specific trends that have been observed with respect to e-commerce in the upcoming year.

Omni-Platform & Omni-Device

With the advent and expansion of Internet of Things (IoT), the consumers are making a shift towards integrated platforms and devices. The e-commerce applications will also be required to integrate to deal with the competition in 2018. Currently, around 85% of the online shoppers begin with their shopping on one device/platform and end it on a different device.

Faster Delivery

With the increase in the online sales and competition, the brands can gain a competitive edge with faster shipments and deliveries. The e-commerce companies will be required to look out for more fulfillment option in 2018 with enhanced shipping cut-off times.

Use of Augmented Reality

Technology is witnessing modifications and advancements at a rapid rate. The use of Augmented Reality (AR) is the next big thing that will have an impact on the e-commerce industry as well. There are applications, such as Snapchat that have already started with the use of AR in their services. In 2018, the e-commerce applications are sure to search for the measures to integrate their functionalities with AR.

Video Content

It is estimated that video will comprise of 80% of all online consumer Internet traffic by the end of 2020. Videos have the power to increase the purchase intent by 97% and can also boost the click-through rates by another 200-300%. The use of live videos will be in-trend in 2018 to improve customer engagement.

Voice Search & Purchases

There are approximately 40% of the millennials that have used voice search to make a purchase. This number will further increase in the next few years. The e-commerce applications will be required to make their content compatible with the common user queries and terms used for purchasing.

In addition to this, the analysis is also carried out to understand these trends on the basis of different factors and parameters.

Trends by Gender

It has been recorded that both men and women spend five hours per week on online shopping with the percentage of men shoppers higher by 28%. The marketplaces have managed to attract 56% of women and 52% of male shoppers while the percentage is almost equal in case of large retailer sites with 75% men and 74% women shoppers. 40% women have used category specific online stores while the percentage in this section is 31% for men.

Trends by Parental Status

Online shopping engages parents for 7 hours per week while the duration is 4 hours for non-parents. There is also a difference in the budget for parents and non-parents as it has been recorded 40% and 34% respectively. 49% parents have stated that they cannot imagine their world without online shopping.

Trends by City-size

The percentage and budget allocated to online shopping are in the decreasing order in large/mid-size metropolitan areas, suburban areas and rural areas. Americans have scored the top rank in the expenditure made on online shopping. 63% of suburban shoppers do not prefer to pay shipping costs and online privacy is the major cause of concern for 38% of rural shoppers.

Trends by Types of Online Goods

Large retailers have succeeded in engaging 60% of the online shoppers for the purchase of clothing, shoes, and accessories. Shoppers prefer to stick to the marketplaces for the purchase of computer or electronic goods as the percentage recorded in this area is 43%. Marketplaces have also managed to attract 55% of the shoppers for the purchase of books, movies, and music. 28% category-specific online stores have been used for the purchase of flowers and goods.

Social media has played an influential and significant role in the purchasing trends of the buyers. The data from the social media platforms can be used by the market analysts to predict the customer preferences and choices for the year 2018 to gain and maintain a competitive advantage.

Learning is highly evolving in all facets of life and so are the systems that provide learning opportunities. The definite way to address the changing and growing requirements of employees in the organization is to provide them a responsive Learning Management System that will offer the right flexibility and accessibility of the learning material on multiple devices without loss of information or tracking. The continuous learning keeps them involved, motivated and helps to retain the employees in the organization. However, before your organization jumps into implementing a responsive LMS, it is important to put some crucial forethought for selecting the right one that suits the preference of your employees.

Understanding devices

You will need to understand and evaluate the various devices that are available and will be used most frequently as a learning source for your employees.There are numerous devices available today with various screen sizes.  Pre-identifying these target devices helps in understanding the compatibility of the software and achieving better productivity. Lock the primary ones that you need to address and check if the responsive LMS works well, and adapts from landscape to portrait mode and back. Also, the user information should be tracked effortlessly so that the data isn’t lost when they switch between devices.

Easy Navigation

A responsive LMS should utilize the features that each device offers, such as touch, swipe, and scroll in smartphones. A highly intuitive UI with user-friendly approach will definitely make the learning experience more fun and enjoyable. Along with switching of the device resolution and screens, the content should also be formatted to mold into any device dimensions and screen resolutions.

Better Accessibility

Data packs that connect to the internet vary largely on devices and hence you need to consider your content likewise. Choose an LMS system that utilizes HTML5 that helps learners to download and access the learning material offline. Also, keep the bandwidth that each lesson will need in mind and use a cloud-based system that customizes the resolution and bandwidth as per usage.

Safe and Secure

No matter how good a responsive LMS system is, if it doesn’t offer security to user’s information, it simply won’t work. Select an LMS system that can protect and safeguard the personal data of learners. This may include securing email IDs, passwords, phone numbers, and even course content. This can be identified by checking what level of encrypted coding is used by the system and how secure is its server or cloud data storage.

User Interactivity

Responsive LMS system that allows the user to not just access material, but also lets them upload content in the form of pictures, videos, and more will definitely work well. It should have the ability to convert the content into a compatible format that will be streamlined and functional for all device types. Another feature that can enhance a responsive LMS is the addition of social elements. It is a great strategy to make the learners in the organization interact with each other with the help of discussion forums, chat plugins, ratings, and content sharing. It will not only help learners explore more but also help promote the material via their word of mouth.

Support Services

A more engaging and responsive LMS would always require monitoring and support over a static system. Check if you get the right support from the vendor and figure out their turnaround time. If your organization is huge, check if they can offer a dedicated support team on a contract.

A responsive LMS is a sure-shot way to go ahead if all these factors are kept in mind. If you are reading this to seek a vendor, contact us to learn more about the latest trends and practices in developing learning management systems and how these benefit learners and organizations today.

If you are planning to select Business Intelligence (BI) tool for your Big Data solutions, it is important to evaluate which one is the best suited and not best rated for your company. Selecting a right visualization tool that can help you get the most out of Big Data and has well-defined functions, is an important criterion of the process. So you should ask the following questions before selecting the best tool for your company.

1. What are you visualizing?

It is important to first understand why you are looking for the tool in the first place. If you are planning to visualize the internal data such as marketing, finance, etc. you should look for a tool that is in alignment with your management system. For example, if you are using SAP ECC/Net Weaver system for handling internal data, an SAP-based BI will work better for easy implementation and cost reduction on training. Similarly, if you are going to use the tool for a client, it is better to use something that is compatible with what your client is using.

2. How is the tool’s interface?

It is imperative that the tool has an easy to use Graphical User Interface (GUI). Tools are meant to save time and make the task easy.  A well-designed tool that offers access to various options can be put in the pipeline with ease. Check if it has nice graphics capabilities in case you need to visualize decision trees and so on.

3. Does it have the essential support for visual discovery?

Tools should provide the most basic support for visual discovery and query processing. This might include something as simple as comma-separated values file, text, Excel, and XML support. Apart from these basic things, you might need to check what programming language it supports. Your decision will rest on what your internal team is expert at handling. Your team can get to support for various well-known programming languages such as C++, Python, Java, and Perl.

The other thing to check is whether or not the visualization tool you are planning to use is compatible with the operating system you use. In case of cloud implementation, ask the cloud provider for an OS that is compatible with your visualization tool. If you are catering to a client, ensure that the OS you select is compatible with their systems too.

4. Is the price right?

It is no surprise that price plays an important role in finalizing a lot of things in any company. BI projects cost a lot and the cost will largely depend on a number of criteria such as the level of in-house expertise and the ultimate goal to be achieved. Visualization tools should not be judged on the basis of their price alone but compared with how big is the need and what is being provided.

A good way to make a decision is to try a free trial version of the software to check whether it works for you or not. The tool provider should offer good technical support along with the documentation that covers all aspects of the tool.

5. How flexible is the tool?

Big Data is evolving at a phenomenal rate and so is the technology around it. Make sure that the visualization tool that you are seeking is flexible enough to adapt to these changes. Ask the provider how easy it is to upgrade the tool so that you do not hit a roadblock and require a complete overhaul in the near future.

Understanding these points will help you start zeroing on a list of visualization tools but seeking the support of an experienced tool provider will help you finalize it. Look for someone like us who have an expertise in understanding the requirements of the client and providing a complete solution.  

If your company is dealing with Big Data, Data analytics and visualization is a must-have tool to understand and gain insights effectively. There are several tools available in this sector that promise to convert raw data and produce it as solutions that are easily understandable. These solutions can be in the form of charts, videos, infographics or even highly engaging and intuitive presentation that uses Virtual Reality and Augmented Reality (VR & AR). Here are the top 7 data analytics and visualization tools that you can hire to get the most out of your data.  

1. Tableau

Tableau is one of the most widely used data visualization software due to its user-friendly, intuitive design, and excellent official supporting documentation. This data analytics and visualization tool are available in five different versions – Desktop, Server, Online, Mobile, and free-to-use Tableau Public. It has the capacity to produce interactive visualizations that are compatible with huge and very fast-changing data sets used in Big Data operations involving artificial intelligence and machine learning applications. It is designed to work great with almost all advanced database solutions such as Hadoop, Amazon AWS, My SQL, SAP, and Teradata.

2. Sisense

This tool is smartly designed to provide a full stack analytics platform with ease of use. The interface offers users a chance to simply drag and drop charts and more complex graphics for achieving interactive visualizations without much of a hassle. The tool has the capability to gather data from multiple sources and query them instantaneously along with an option to share the dashboard across organizations. Sisense is a powerful tool for people who are experienced in this field and can be a little overwhelming for newcomers.

3. Plotly

Plotly is a web-based data visualization platform that lets the user create simple to complex charts directly inside their web browser. It offers a clean, intuitive and fully-featured interface for free, but its commercial package provides more user-friendliness and support. Its ability to enable more complex and sophisticated visualization is a direct result of integration with analytics related programming languages such as R, Python, and Matlab.

4. FusionCharts

This Javascript-based data analytics and visualization tool has the ability to produce 90 different chart types and integrates a large number of platforms and frameworks to offer optimum flexibility. It is one of the leaders in the paid-for market simply because it offers many live templates where users can simply plug in their data instead of starting one from scratch.

5. Google Charts

Google is at the forefront of technology and it stays the course by providing an entire set of data visualization tools that support various data formats including geolocation and offers a variety of outputs. But keep in mind that Google Charts are for people who have worked with data before and can code in JavaScript to make the best use of this amazing tool.

6. QlikView

QlikView tool is a major vendor that competes for supremacy with Tableau since it also provides a wide feature range and high customization setup. It does take time to get used to it, but can be very powerful when used to its full potential. There are numerous third-party resources available online for this clean and clutter-free tool. It additionally offers powerful business intelligence, analytics, and enterprise reporting.

7. Datawrapper

Datawrapper is the perfect tool for media organizations that are looking for creating simple charts to present statistics. It’s simple and clean interface allows easy CSV data upload, to create simple charts and maps that can be quickly embedded into reports.

Data analytics and visualization tools are abundantly available and seeking the best one for your organization can be difficult. It is better to seek the expertise of consultants such as our organization to get the most out of your Big Data.

In today’s age of hyper-competition, businesses need to focus their systems on the customer. A critical area of focus is business software. Much of business software hitherto focused on internal efficiency. However, competitive pressure mandate a realign, with the focus on the customer, and specifically customer support.

Businesses Need to Roll Out Mobile Solutions

Nowadays, the basic support for customer commerce is through customer-facing mobile apps. About 80% of shoppers use their mobile phones for product reviews, to compare prices, and find store locations. A good chunk of these customers completes the purchase process online as well. About 54% of Millennials and 49% of Non-Millennials prefer shopping online. Businesses need to roll out customer-facing mobile apps and responsive websites, to facilitate e-commerce and other customer interactions.

The Rise of Virtual Reality (VR) and Augmented Reality (AR)

E-commerce websites offer a world of convenience to the customer. It brings the shopping experience anywhere, from home to office, and from the boardroom to the bathroom. However, such convenience comes without the “touch-and-feel” experience of physical stores. Virtual Reality (VR) and Augmented Reality (VTR) technologies bridge the shortcoming and offer the best of both worlds.

Cases of retailers supporting customer commerce through VR and AR-based software abound.

• Swedish furniture giant IKEA’s VR app allows customers to view different kitchen decors. Customers can walk around IKEA kitchens virtually, using a VR headset and app.
• Sephora’s app allows users to take selfies and apply the brand’s cosmetic products to their images. Customers can get conclusive proof of whether a shade of lipstick will look good on them, rather than debate endlessly or speculate.

Artificial Intelligence Systems Facilitate Personalization

Personalization is the order of the day.

Most businesses already use Google Analytics tool to segment customers. They target segmented groups with different discounts and deals. Marketers also use various other predictive analytics tools to analyze historical data. Advanced solutions deliver accurate predictions about demand. Enterprises could focus their efforts on products having the greatest potential for profits.

However, such a superficial approach will undergo a sea-change by 2018. More-and-more shoppers now leverage Artificial Intelligence, to source products, bargain prices, and pick up products. As a case in point, connected smart fridges detect when the stock of milk becomes low, and trigger an automatic reorder with a linked e-commerce store. Enterprises who can roll out business software to align with such smart systems, and leverage “A-Commerce” or Artificial Intelligence-based commerce, stands to gain big.

Adaptive Design Comes Centrestage

Customers’ needs are never set in stone. Smart businesses keep track of changing customer preferences and the underlying influencers of such change. Business software which connects with potential clients on a personal level, in real-time, is central to such efforts.

Use-cases abound for businesses leveraging technology, to adapting its products and services to serve real-time customer needs.

• Curve, a credit card company allows customers to switch cards even after completing the purchase. An executive purchasing a computer for the company with his personal card, to take advantage of a bargain, could later change the billing to the company card, after getting authorization.
• KLM’s new clip, attached to the traveler’s bag, offers real-time directions, suggestions, and alternatives. For instance, when a user is stuck in a long line at the Eiffel Tower, the clip suggests the nearby hot-air balloon at Parc André Citroën. The clip also directs users to specific in-house services, stealing customers away from the competition.
• Tesla recently increased the range of its electric vehicles for customers struck in places affected by Hurricane Irma. Range limitations in Tesla’s vehicles meant owners couldn’t evacuate the area.

Virtual Companions Become Mainstream

Most smart businesses now empower their workforce, especially support agents with virtual assistants. Such virtual assistants automate daily tasks in ways CRM can never enable.

Virtual assistants offer agents deep real-time insights on information hidden inside the company databases and other systems. Locating such information manually is a time-consuming task, in the absence of clear-cut information on where such information resides. The obvious benefit is a speedier resolution of consumer issues, leading to improved customer satisfaction and accelerated sales cycles.

Virtual assistants also take the shape of chatbots, replacing the manual assistant altogether. Technology has evolved considerably on this front, and businesses are co-opting it in a big way. In 2018, even the most basic bots will become more interactive than Siri and Alexia of today.

AI infused bots learn from users, to offer highly relevant insight and suggestions. It could open the database and pry a solution even before a manual agent has the chance to comprehend the question. Further, the technology to make bots understand emotional intelligence has arrived. Such Emotional Intelligence capable bots would know how exactly to respond to a frustrated customer. Going forward, bots would handle most normal queries, leaving human agents only with long-tail and complicated queries.

Social Media Rises in Importance

Social media caught on big-time, with estimates suggesting a 394% increase in social media use in recent years. The widespread popularity is mainly on account of the transparency, the social media delivers. The best businesses leverage such transparency to further their business model.

Traditionally, businesses had complete control over their products and services. The business model essentially boiled down to a “take-it-or-leave-it” approach. The transparency infused by social media has changed the power equations. Customers now have unprecedented choice and ability to gather real feedback from real users of any product or service. If something goes wrong, rest assured everyone will come to know about it.

Smart companies cope with such change by giving more power to its customers. They listen to the customer eagerly and align their business software to take feedback. This ensures that the business and the customer work together, for mutual benefit. Businesses roll out more collaborative systems and link it to their key product development and management channels.

Enterprises need not always go in search of new technologies. What is important is the way in which any technology, new or old is applied. Any business today needs to adapt and change its services and products to meet the changing needs of the customers. Customer focused business software is a major enabler in this direction.

The year 2017 has been eventful for digital transformation, with technologies such as Big Data coming of age. Digital transformation promises to be more disruptive in 2018, as evident from the following predictions.

1. IoT Becoming Mainstream

The much-hyped IoT will walk its talk fully in 2018. About 8.4 million “things” are already part of the IoT ecosystem, a 30% increase from last year’s levels.  Enterprises will start using IoT to deliver better products, services, and insights. IoT will permeate to the masses, and become mainstream and commonplace.

Among specific sectors, IoT will revolutionize analytics in a big way, driving new smart solutions. A few possibilities include hyper-efficient fleet operations, intelligent traffic signals, and more. Tech giants such as Microsoft, IBM, SAS, and SAP are all heavily investing in IoT Analytics, offering a portent of the things to come.

2. Edge Computing Offers Effective Real-Time Processing Solution

The cloud and Big Data analytics analyze tons of data seamlessly. However, the sheer volume and velocity of data create time lag and some inefficiency. For instance, the cloud, for all its advantages, is not viable for IoT powered smart drones, autonomous vehicles, and other AI-powered smart devices. These devices need real-time and instantaneous data processing. Sending data from these devices “all the way” to the cloud is an inefficient and impractical method of processing data.

Edge computing, which performs data processing at the edge of the network, near the source of the data, promises effective solutions to the shortcomings or limitations of the cloud and big data. Edge computing, for instance, allows IoT powered devices to connect and communicate instantly and seamlessly.

Industry biggies, such as HPE and CISCO have already rolled out hardware and software to actualize Edge computing. IDC predicts 40% of all computing to happen at the edge in the next couple of years.

3. Enter the 5G Network

4G or fourth-generation wireless, synonymous with LTE (Long Term Evolution) technology, went mainstream in 2017. 5G of fifth-generation wireless will go gain ground in 2018. The need for hyper-connectivity and IoT propels the need for 5G.

The Next Generation Mobile Networks (NGMN) Alliance defines 5G as “an end-to-end ecosystem to enable a fully mobile and connected society.” 5G is not an incremental upgrade over 4G or LTE.

While the 4G focus is on raw bandwidth, 5G focuses on pervasive connectivity and super-dense network, enabling even faster and resilient access to the Internet even from the remotest caves or desolate hills. Unlike the hitherto monolith networks entities such as 2G, 3G or 4G, 5G co-opts a combination of technologies, including 2G, 3G, LTE/4G, LTE-A, Wi-Fi, and more. While emerging technologies and solutions, such as IoT, connected wearables, augmented reality and immersive gaming places a great strain on incumbent networks, 5G will run these technologies seamlessly.

Industry majors such as Sony and Samsung are investing in Gigabit LTE, the stepping stone between the incumbent LTE and 5G. The already well-entrenched Qualcomm Snapdragon technology powers Gigabit LTE. However, 5G will become a household technology only by 2020.

4. Blockchain finds Its Way

Blockchain, the secure transaction ledger system distributed across a network of computers, rather than under any single entity, will finally become mainstream by 2018. The financial industry has already started to embrace blockchain in a big way. The healthcare, entertainment, and hospitality sectors are on the verge of embracing it in a big way. Dubai is rapidly moving toward becoming the world’s first-ever blockchain-powered government by 2020.

5. Artificial Intelligence Becomes Mainstream

The market size for AI is set to double up from $2420 million in 2017 to $4066 million by 2018.

Solutions powered by Artificial Intelligence are already popular. Artificial Intelligence already powers many popular solutions, such as Alexa, Siri, Salesforce Einstein CRM, IBM Watson, SAP Leonardo, Netflix, Amazon AI, Cortana Intelligence Suite, and various customer service chatbots.

Companies will continue to roll out cutting-edge solutions based on Artificial Intelligence, especially to implement smarter and cheaper automation. The scope of artificial intelligence would expand to encompass everything from emails and content generation and from industrial manufacturing to smart grids. In fact, major companies will embed Artificial Intelligence into their core operations.  Fueling the growth of Artificial Intelligence is the spread of open-source solutions. Artificial Intelligence cannot easily be integrated into closed systems.

With more investments being made betting on Artificial Intelligence, Virtual Reality is losing the race significantly because Artificial Intelligence offers whatever Virtual Reality offers, in a much cheaper and better way. For instance, companies can apply 3-D visualization to train, pitch, and envision new products in a much better way than what Virtual Reality offers.

6. Anything as a Service

XaaS or “Anything as a Service” is now within the realms of possibility. The cloud-based services market now encompasses software, infrastructure, and everything else. The latest to enter the “as a service” market is a framework!  Framework-as-a-Service (FaaS), which falls between SaaS and PaaS is a customizable cloud-based platform. Users may indulge in rapid prototyping, visualization, and other fast fail methods to discover whether a concept or strategy will work or not. Companies get to know the result of their initiative, without having to spend time and effort, doing it the hard way.

Side-by-side with FaaS, workplace-as-a-service (WaaS) and unified-communications-as-a-service (UaaS) will also become mainstream in 2018. Remote workplaces, powered by WaaS, will rise in a big way by 2018.

7. Low Code Platforms to Soar in Popularity

Low code development platforms (LCDP) will net a total revenue of $6.1 billion by 2018, and over $10 billion by 2019. These figures are impressive when compared with the total revenue in 2015 which was just $1.7 billion.

LCDPs allow creating apps through a configuration of functions, and intuitive drag-and-drop options, rather than by hand coding. The obvious advantage is ease of development and accelerated delivery of business applications. Acute shortage of talented programmers fuels the growth of LCDPs.

Some popular LCDPs, as of now, are Appian, Mendix, Google App maker, and Zoho Creator. The growing popularity of such low-code development platforms will spur ‘citizen development’.

Technology is always fluid. Companies who embrace the latest technology head-on to deliver better solutions for its customers stand to reap dividends. Companies who do not change will surely be swept away into obsolescence.

Technology has helped retailers to reach people globally and provide services that were never possible through the traditional brick and mortar store operations. Such massive shifts in technology have engaged even the least encouraged shopping enthusiast into acquiring items of their interest. With the advent of smart technology, shopping is just going to get more fun, engaging, and exciting. Here are a few top technologies that will completely change the way you shop.

1. Smart Shelves

Stores can now embed sensors on their shelves and turn them into a smart shelf that detects the stock remaining, the pricing changes, and alerts the staff accordingly. Many times customers find their favorite product out-of-stock. Smart shelves offer a real-time update regarding the inventory of the product and detect if it is running low. It gives retailers the power to change the price of products in real time. Retailers can plan their stocks and discounts based on the customer’s interest.

2. Retailing Apps

Smartphones are a great way to reach your audience and retailers can create their custom apps to sell their goods easily. These apps provide information about stock, alert customers about offers and work to understand the customer behavior. With Big Data analytics on the rise, retailers can figure out what sells more and even personalize the app as per the customer interest to entice them for shopping. The apps are also a great way to test new products and check if they really generate interest from the customers. If yes, the products can be launched and if no, a survey will help to understand what changes would work better.

3. Interactive dressing rooms

Major retailers such as Nordstrom, Neiman Marcus, and Rebecca Minkoff are driving an interactive technology in their flagship stores. An interactive mirror is set up in the trial rooms or fitting areas where shoppers get to analyze a 360-degree view of the outfit they are trying. It allows them to compare other outfits in similar design or color alongside. Customers can send the entire video to friends right away to get an opinion about it. Shoppers have the freedom to ask for a different size or color right from the dressing room. This saves time and increases customer satisfaction as well.

4. Smart stores

Customers who shy away from stores due to long lines at the billing counter can breathe a sigh of relief. Smart stores are not a thing of future anymore since Amazon is opening a Self-Checkout store soon. The customer simply has to walk into the store, pick what they want from the shelves, and walk out of the store. The items picked will be added to the app itself and charged on the mode of payment selected by the consumer. Another smart technology that stores can utilize is having a Virtual Reality (VR) and Augmented Reality (AR) Walk Throughs to provide a personalized experience. Such a technology works best at places that sell furniture, paint, and home improvement items.  

5. Mobile Payments

The use of Near-Field Communication (NFC) technology for making payments is available with all latest mobile phones. Such a payment method makes it easy for customers to purchase items without carrying their credit card or cash along. It is far more convenient and easier to manage not just for the customer but even for the retailers.

Technology is on the rise and retailers are not staying behind to use it. If you are a retailer, it is not too late to join the race and get ahead with smarter technology and solutions. And if you have set your mind on a certain technology, look no further than us to develop it.

Mobile technology is being used and applied in every business sector and the use of mobile devices is on an all-time rise. It has become necessary for the organizations to ensure that the applications and systems are compatible with the mobile devices. There are several techniques followed for this purpose and mobile-first is one such approach. Mobile first is a design approach in which the website or an application is designed for the mobile platforms first. It may then be scaled up for desktop and other larger devices.  

Learning Management System (LMS) is defined as a software application used to plan, implement, track, report, assess and deliver a particular learning process. There are several learning management systems that are available in the market. The business units need to enhance and provide the mobile-based learning for their employees and stakeholders. These learning systems are also high on demand in the educational institutions. A “mobile first” design approach should be followed for such LMSs and there are a set of key considerations to be incorporated.

• Multi-Device

  Mobile devices do not refer to the Smartphones only. There are numerous other mobile devices, such as tablets, Personal Digital Assistants (PDAs) etc. that must be considered while designing the Learning Management Solutions using mobile-first approach.

• Responsive Design

  The design of the learning management system needs to be responsive to attain maximum user satisfaction. It will allow the system to have excellent performance on a wide range of devices and make the activities associated with maintenance and development easier.

• Performance v/s Content

  There is a limited screen space on the mobile devices that take away the freedom to put additional content on the screen, unlike desktop applications. The designers must ensure that only the salient information is present on the screens of the LMS. The designer must keep a balance between the content and the performance of the system layout, navigation, scrolling, and usability.

• Acceptance & Change Management

  The demand of the market and customers is to access the websites and applications on the mobile platforms. The business units must accept this change and make sure that they fulfill the user demands and expectations accordingly. A majority of the users prefer m-learning instead of desktop-based learning systems. It is essential to understand the difference in the design principles and methodologies between the two platforms.

• Sequential Screening

  There may be scenarios wherein the users may switch between the mobile devices while accessing the same LMS. These devices may vary in terms of screen size and resolution. The LMSs’ backend must be capable of adapting to such transitions without any adverse impact on the performance and network connectivity. For instance, an employee may access a particular LMS on an Android-based tablet provided by the organization. The same employee may choose to access the system on the personal iPhone after office hours.

• Integration with Latest Technologies

  Learning Management Systems need to use data in unified and cohesive manner. There are Big Data applications developed for better organization and management of the data sets. LMS developed with mobile-first approach should have the ability to be integrated with external tools and applications, such as Big Data and Business Intelligence tools. Security is also one of the prime areas of concern for the mobile-based applications. There are security tools, such as anti-malware tools, intrusion detection tools, and anti-denial tools etc. developed for enhancement of security. LMS needs to be capable of being integrated with such tools and applications.

Mobile applications and websites have succeeded in gaining a lot of popularity among the users. The learning management systems developed by the business units and educational institutes must also consider and abide by the shift in the user expectations. There are many differences between the desktop based applications and the ones designed for mobile platforms. These considerations in terms of screen size, layout, design principles, set of priorities, integration, compatibility (with other tools) and security features must reflect in the final design. There are certain system qualities provided with a higher priority in LMSs designed with a mobile-first approach. These qualities include application performance, usability, security, availability, and reliability.

Hordes of app release every single day and most of them carry important user information. These apps are vulnerable to hacker attacks that look for weaknesses in apps, tap into them and phish user information or implant a malware. However, according to studies, the number of malware detections has dropped by 40% compared to 2017.

To ensure users really benefit from your app and at the same time are not left vulnerable, every mobile app development company needs to tackle these 8 security issues.

1. Picking up codes written by hackers

Many hackers create codes hoping that app developers will pick them up to use their idea. Many people do not seek to build apps from the ground up. Instead, they utilize easy frameworks and ready-made codes to customize them into their own app. A mobile app development company should not trust these third-party codes without verification, especially if the app deals with sensitive user information.

Related Reading: Check out the top technologies used to develop mobile apps.

2. Leaving the cache unchecked

Mobiles are known to be more susceptible to security breaches since it is easy to access the cached information inside them. Develop an app that utilizes a smart cache cleaning cycle that works automatically or requires a password for use.

3. Not performing security testing thoroughly

It is the duty of an app developer to go through proper security testing and take appropriate measures to fix vulnerabilities. Many developers get sloppy and release their apps in beta modes that leave users at risk. This not only affects the customer’s data, but also results in negative brand publicity that will hurt your app. So test your app properly, check every aspect including the camera, GPS, and sensors. Also, disable NSLog statement on iOS that stores the debug information in case of an app crash. For Android users, the log is generally cleared when the device reboots.

Related Reading: Find why wireframing is important for app development.

4. Weak or no encryption

Encryption algorithms are the first line of defense when it comes to blocking hackers from attacking user phones and even the servers. But remember that with the rise in technology, these encryptions also need to be upgraded. There have been apps that stored user information in simple language and were hacked too easily.

5. Lack of server-side security

Many app developers may provide better security for their apps, but their server-side security is susceptible to attack. Such negligence can cause loss of sensitive data such as credit card information, personal identification information, and more. If you deal with collecting big data of users, get a certified Secure Sockets Layer (SSL) and avoid using low-grade security encryption to avoid leaks of your analytics and advertising information.

6. Slow upgrades and patching

Once you launch your app, hackers start working on exploiting the weakness of your app. Once these are exposed, it is imperative that you start plugging the holes and update the users with immediate patches to restore the app’s functioning as well as the faith of the users. Remember, there is no margin of error if you deal with sensitive information. A lack or delayed fixing of issues might make your app obsolete too.

7. Protecting the device with Enterprise Mobility Management (EMM)

An EMM solution will work great at protecting the device from getting a jailbreak or being rooted. This avoids the removal of built-in security that a mobile operating system offers to keep the data safe for long. Using an EMM will also provide a way to authenticate users before launching an app and can be used to apply various security policies to prevent data hacking.

8. No plan to obstruct physical breaches

A mobile application development company should think beyond the digital realm. Chances are that the device is lost or stolen. Apps can be made to implement session timeouts weekly or monthly to clear the device of stored passwords.

Related Reading: Find how to balance between security and usability in enterprise app development.

If you have a mobile application idea, it is always better to seek professional developers and companies to make them for you instead of trying free third-party codes and make your app vulnerable.  

Read More: Mobile App Development : 4 Tips To Consider

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