Category: Data Visualization

From snake oil peddlers to the thirty-minute infomercial, we’ve seen it all when it comes to sales techniques. One thing is certain, though. Today’s consumers will not respond to “old school” sales practices. No longer will a “one-size-fits-all” sales approach work.

In a marketplace where consumers can have almost everything “their way” right away — from lunch to the day’s news — successful selling must be built upon an authentic appeal that resonates and offers a solution to a problem.  

Seeking that authenticity and discovering that need doesn’t have to be difficult. Today’s most effective sales teams use data to market and sell effectively. McKinsey and Company surveyed more than 1,000 sales organizations worldwide and “found that 53 percent of those that are ‘high performing’ rate themselves as effective users of analytics.”

Customer data is a far more reliable business building tool than preying on someone’s emotions, using a fear tactic, or broadly throwing out a sales pitch and seeing what sticks. Here’s how your sales team can use it to serve existing customers, attract new ones, and make more sales to grow your business.

Discover your ideal customer’s most pressing need or pain point

Effective sales begin with a relationship. Gone are the days when a pushy, generic, persuasive approach produced sales. Today’s customer wants to be known and understood. They need a problem solved or a question answered. You’ll make a sale — and a long-term customer — when your product or service solves their problem or takes their pain away.

In “7 Old School Sales Techniques You Must Avoid,” HubSpot’s Marc Wayshak writes, “Prospects don’t care about your product or service. They only care about the problems you can help them solve. Instead of pitching your product, ask effective questions to discover each prospect’s deepest frustration. Then present a solution to solve that challenge.”

A basic survey tool can help you discover what your customer’s most pressing need is. Compiling all clients’ existing purchases within your CRM or marketing automation software and then looking for patterns can also reveal what problem buyers are trying to solve.

Sales reps should habitually keep notes on each client to document where the client is in the sales funnel, what transpired during the previous conversations, items for follow-up, and any personal info that becomes a topic of conversation.

Taking all of these information-gathering techniques together, you can compile the data to reveal your customers’ greatest need and many facets of it:

• Is it constant or occasional?
• What exacerbates it?
• What solves it?

Get to know your customers — who they are and what they like

Who is your target customer?

The more you know about your target customer, the more effective all your marketing and sales efforts can be. This type of data can help you become more focused on whom you serve, and therefore, can help you create a narrower offering.

The more specific your offering, the more likely your sales will increase, plus it’s a more efficient and economical use of your time, money, and resources. You know you are creating something that’s needed and you’re taking it right to the very customers who are desperate for it.

“Only focus on talking to prospects who are a good fit for what you have to offer,” writes HubSpot’s Wayshak. How do you figure out which prospects are a good fit? By examining the data!

Basic demographic data can help you pinpoint and create a highly receptive pool of qualified leads for your sales reps. Find out the basics about your customers:

• Age
• Gender
• Location
• Income level
• Interests
• Purchase history

Drilling down to figure out basic demographics helps you target advertising and craft specific messaging to make all of your sales efforts more effective. In today’s noisy world filled with non-stop marketing messages, yours will have a much better chance of cutting through to your intended customer if it’s tailored to their interests and needs.

Examine and predict buying behavior to retain customers and attract new ones

While criminal psychologists may disagree about the popular quote from TV talk show host Dr. Phil McGraw, “The best predictor of future behavior is past behavior,” it’s quite relevant when it comes to buyers in the marketplace. Data about your customers’ past behavior can be extremely valuable as you mobilize your sales team.

Statistics show that repeat customers are more likely to buy again. According to Marketing Metrics, “The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%.” When existing customers become legacy clients, that’s actually a boost to your bottom line. Customer retention is more valuable to your business than customer acquisition is. Frederick Reichheld of Bain & Company found that “increasing customer retention rates by 5% increases profits by 25% to 95%.”

Current customers’ experiences with your product or services can help you know best how to provide valuable customer service, which ensures a long-term partnership. This data is also helpful in reaching out to leads to nurture new client relationships.

Look at your clients’:

• Previous purchases
• Behavior before, during, and after a sale
• Lead origination
• Previous responses to specific messaging

After the data is collected

It’s also helpful to take the data from these three categories and examine them in light of one another. Where do they intersect or overlap? What patterns emerge? What questions about your customers are still unanswered?

The more you demand of the data, the more informed you’ll be about your clients.

And the more informed you are, the more effective your sales team will be.

The term “blockchain” is now commonly used as a synonym for cryptocurrencies, thanks to the tremendous popularity of Bitcoins. However, Blockchain is only the underlying technology behind Bitcoins. The potential of blockchain is open in many sectors, from banking to logistics, from healthcare to public administration, and more.

Blockchain transactions move data incrementally in peer-to-peer networks, with transaction records kept in transparent ledgers. The technology brings about a paradigm shift in the way enterprises approach data, and how developers write, market, and sell software.

Establishment of New Standards

Blockchain enables smart contracts, which allows any user to store, verify, and execute code on a blockchain. Several projects are now ongoing, holding the potential to replace the traditional processing, storage, and computing elements of the computing stack.

The Hyperledger Fabric, for instance, provides the foundations for identity, privacy, and processing. Developers may build robust components atop the fabric. Ethereum offers a similar blockchain, in either public or private mode. Both allow developers a choice of using enterprise-friendly programming languages to develop smart contracts. Ethereum has its own language which resembles JavaScript. Unlike what conventional languages offer, this Ethreum language allows users to define their own understanding of “consensus” and “currency.”

Blockchain standards are still fluid, with several new standards and protocols coming up by the day. A churn is imminent in the space, but the underlying reality of new standards and protocols is here to stay. The soaring popularity of the blockchain means these new blockchain standards, offering infinite greater possibilities compared to conventional programming, will soon become the norm in software development.

Understand the Blockchain in Two Minutes [Source: IFTF]

Transparent, Multi-Functional Databases

Blockchain adopts a distributed database where data records are accessible to everyone and is but protects against unauthorized access. These databases, built on peer-to-peer technology is more robust and secure and again eliminate the “middleman” provider.

A user having access to the application developed using the Blockchain development technology may view the data or add a record to the database, but cannot modify or delete any data record. Such robust databases improve the integrity of the entire process manifold. The benefits are especially huge in protecting the integrity of information in several sensitive industries, where even a minor change can have big implications.

Several major industries are already exploring the possibility of integrating blockchain databases into their core systems. For instance, GE’s Aviation Division plans to adopt these databases in aviation. The new blockchain-based software could manage GE’s aviation inventory, sales tracking, and record keeping, with a high level of transparency and integrity.

Innovations in this field even allow adding a blockchain layer to existing databases such as MongoDB and RethinkDB. Such interesting approaches allow enterprises to leverage the benefits of blockchain database without overhauling or uprooting their incumbent databases.

Usually, transparency runs counter to integrity. Greater the transparency, greater the risk of the information being tampered. Blockchain databases facilitate both and offer added advantages of cost-effectiveness and improved functionality. At the same time, there is improved accountability and better transaction support.

 Empowerment of New Small sellers

In today’s business ecosystem, any transaction between two parties is done through a third-party middleman, whose primary role is to enforce reliability and trust. For instance, most online financial transactions are done through PayPal, Moneybookers or other intermediaries, who acts as the depository for people sending and receiving money. Likewise, freelance software development largely takes place either through software development firms or through third-party portals such as Upwork. Without such a third-party firm or portal, there is no reliable way for a buyer to contact and get work done from a seller, and for the seller to ensure he gets paid for the work done. The system is loaded against individual programmers, who rarely have the means or the time to market themselves and conduct the extensive administrative requirements vital to establish trust and integrity.

Blockchain offers a level playing field, offering a tremendous advantage to small players. Small sellers can now compete effectively with biggies, and eliminate the middleman firm or portal in the process. The peer-to-peer network of blockchain enables self-executing contracts, which facilitate payments between customers and developers, eliminating the middleman. The net result is an encouragement of small teams and individual developers, radically altering the hierarchy of the software industry.

The blockchain ecosystem is also throwing up various resources, which facilitate such decentralization and de-institutionalization of online transactions. A case in point is Game Protocol, a “decentralized gaming ecosystem” offering crowdfunding and other development tools to host games in the marketplace. The tool also accepts cryptocurrency transactions, allowing enterprise software developers to sell their products directly to the market without the help of an institutional or a virtual middleman who takes a cut of the proceeds.

New File storage Protocols

The Blockchain technology also offers a host of innovative file storage approaches.

The InterPlanetary File System (IPFS) project, which straddles storage and communication systems, offers a radical improvement to the incumbent HTTP communication protocol. The HTTP protocol downloads a single file from a single machine at a time, whereas the  IPFS downloads pieces of a file from multiple decentralized machines simultaneously, similar to how torrents operate. The process also co-opts the concept of Git or shared depositories and comes with several handy considerations such as convenient file naming and solid use cases. The protocol offers client libraries for popular incumbent languages, such as C++, Swift, Phyton, and JavaScript.

Filecoin offers another innovative storage mechanism. The protocol rather than adopt the conventional blockchain method of tracking transactions between blocks of spare storage around data centers and the Internet builds on traditional storage mechanism and adds a blockchain layer to it. Users may bid for the space on offer, and track usage,

The bottom-line of all these innovations is a radical shift in the approach to programming. Many of these new innovations are sure to become the dominant norm in the near future. Top software developers would need to radically alter their approach and co-opt these new concepts.

With data now being a critical source of competitive advantage, enterprises are cutting across size and geographies seeking newer methods to identify and analyze the data they generate. Most enterprise decision makers are now familiar with intuitive graphs, pie-charts, and other forms of visualizations that try to make sense of sales, revenue, and other aspects of company operations. However, the usefulness of such data visualizations depends on the effectiveness of the data, or how the data is used to come up with conclusions. A balanced approach in data visualization and analytics is thus pivotal in formulating an effective data strategy.

Many enterprises confuse data analytics with data visualization. Both allow users to make sense of data and obtain the relevant metrics that helps in better decision making. In today’s age of information overload, where data generated is multiplying every 3 years, interpreting them turns out to be the need of the hour. On the other side, we have these forecasts and projections hinting at an exponential growth in revenue for the big data software market in the coming years. The confusion, however, stems from the fact that both data visualization and analytics represent data in visual interfaces.

While there is considerable overlap between the two, data analytics deals with data at a much deeper level, compared to visualization. An end-to-end business intelligence solution consists not just of the front end dashboard, which transforms data into a visual context, but also tools and algorithms at the backend.

Related Reading: Find out how enterprises are relying on business intelligence platforms to leverage data for driving innovation and growth.

Difference between Data Visualization and Data Analytics

Data visualization represents data in a visual context by making explicit the trends and patterns inherent in the data. Such pattern and trends may not be explicit in text-based data. Most tools allow the application of filters to manipulate the data as per user requirements. The traditional forms of visualization, in the form of charts, tables, line graphs, column charts, and many other forms, have of late been supplanted by highly insightful 3D visualizations.

Data analytics go a step deeper, identifying or discovering the trends and patterns inherent in the data. Data visualizations, while allowing users to make sense of the data, need not give the complete picture. Visualizations are only as effective as the data used to prepare the visualization in the first place. Feeding visualization engine with incomplete data will render half-baked, obsolete, or erroneous visualization.

Moreover, today’s enterprises gather data from multiple sources, and store data in multiple repositories, including many silos. In such a state of affairs, gathering comprehensive data for visualization is a tough ask. While visualization tools mostly deal with raw and unstructured data, end-to-end analytic tools employ data mining algorithms to cleanse the data, evaluates the cleansed data using different evaluation models and software tools, subject it to algorithms, and then decides how to display the results.

Data Integration as the first step of the process

The essential prerequisite of effective analysis is consolidating all data in one central place for effective analytics. While there are analytical engines capable of collecting data from multiple silos, consolidating data in one place enables a “single version of the truth,” preventing duplicating and contradicting data from distorting the visualizations. Until recently, many companies use to aggregate data manually, on an ad-hoc basis, as it was easier this way than invest time and effort in a solution for the same.

However, the sheer increase in the volume of data in recent times makes manual aggregation impossible. A number of software tools and platforms cater to the need, by providing automated solutions. The add-on benefit of such automated solutions is data cleansing, to eliminate misnamed, outdated, and messy data, inevitable in a set-up which involves disparate sources and users.

Data Analysis as the second step of the process

The logical step after aggregating and cleansing data is subjecting the data to analysis or performing calculations on the data. As today’s business environment has grown complex, data analysis also involves complex calculations. The need for speed introduced multi-stage formulas that perform a number of calculations simultaneously. Visualization tools focus on reporting data rather than analyzing it, and as such, most tools are limited, with restrictions in the possible aggregations per formula.

In contrast, truly end-to-end analytical solutions allow users to create complex formulas, working in separate sources. The software undertakes the required pre-calculations automatically, making life easy for the user. Businesses seeking to thrive in today’s fast-paced business environment need analytic tools which update data and facilitate collaboration in real-time. The leading analytics tool in the market today, such as IBM Cognos play into this need, by streamlining available data and leveraging plug-and-play interfaces to derive colorful dashboards.

Companies in the retail sector have already leveraged the power of data analytics to streamline their business processes and thus maximize revenue. Analytics and visualization have aided them discover patterns and actionable insights pertaining to customer behavior helping managers plan and develop initiatives. Find out how retailers are harnessing data analytics to aggregate their customer data for accentuating efficiency and profitability.

Comprehensive business intelligence analytics suites offer predictive modeling and other types of advanced analytics based on complex algorithms compiled using languages such as R and Python. Advanced data visualization, data warehousing and dashboards make up some of the key technologies used by business intelligence platforms currently. The best solutions offer unmatched flexibility to the user, with the ability to combine data any way the user requires or prefers.

Moreover, the latest analytical platforms apply modern tools such as natural language processing (NLP) and chatbots, making it easier for users to perform the required calculation or input their queries with ease. The latest advances, such as location-based intelligence increases the potential of analytics and actionability of the insights in a big way.

Data Analytics or Visualization: Which comes last?

While the most effective visualization is based on the data subject to analytics, visualization need not always be the end of the process or the culmination of the project. Many situations adopt data analytics and visualization in a cyclical spree.  

Consider the case of Zao, who runs a host of machine learning and predictive modeling applications to gauge the success of targeted email campaigns. Data visualization enters early in the process, with the analysts pulling out specific variables into a graph to identify any possible correlation, or to identify metrics such as mean and median averages, data spread and standard deviation metrics, to get a sense of the scope of the data.

Both data visualization and analytics deal with data. Visualization tools generate a beautiful and easy to comprehend report, but only robust backend capability, which handles the messy data and processes the data by applying advanced algorithms, gives an accurate report. Data analytics offers the complete picture, while visualization summarizes the available data in the best possible way. The best solutions co-opt both.

Your data is growing at exponential rates. The insights from data can help the managers and business owners make decisions that can improve turnaround times, efficiency and more.

https://www.youtube.com/watch?v=H0jlHlEbURc

[Source: IBM]

Related Reading: Get an insight into the hows of using data analytics to scale and grow your business.

We have a team of business analysts and data visualization experts who can provide you with the visualization of data. We can help you implement data analytics software that provides rich, visual solutions that bring together data from multiple sources to show what’s really going on.

In 2017, technology played a crucial role in disrupting most of the brick & mortar based business models, and the real-estate industry was no different. Meanwhile, the national unemployment rate fell to a 16-year low of 4.3 percent in July 2017, and recruiting and retaining employees became increasingly difficult. In this environment, many companies have started riding the digitalization wave and consider technology to be a growth-driver.

Businesses are leveraging upcoming technology to boost their operational efficiency, staff productivity, stakeholder relationships, and in-turn sales, but they still have miles to go with respect to reaching a point of consolidation. It is, therefore, important to understand some of the major shifts in this space, to stay ahead of the curve.

Chatbots for superior customer service

Chatbots, also known as conversational agents, are essentially digital employees that can not only answer simple customer service questions instantly, but also seamlessly hand a customer over to live staffers when necessary.

According to a study by the Aspect Software Research, 44% of consumers said they would prefer to interact with a chatbot over a human customer service representative. Surprising? Not really. Chatbots can leverage internal and external databases to personalize interactions and provide specific data to each prospect, thereby resulting in higher lead conversions. They are available 24/7 to handle customer queries and can be programmed to push promotions or products depending on customer requirements. Also, by taking on routine, repetitive tasks, chatbots free time for real estate agents and other staff to focus on more complex tasks.

The universality of Mobile

In 2017, NAR reported that 58 percent of buyers found their home on mobile. Mobile usage is expected to continue to rise in 2018 as more and more Millennials and Generation Z buyers enter the market, and therefore it is not enough to have just a mobile-friendly website. The mobile app market is exploding; in 2017, there were 197 billion app downloads, and that number is expected to triple in the next three years. Real-estate agents are investing more in apps while looking to access IDX data from their phones or tablets. Estate agents are also looking to use mobile marketing to build an online presence, connect with local neighborhoods and create communities for a more targeted approach to lead generation.

Virtual walk-throughs to make the difference

AR and VR are two technologies that can take customer experience and involvement to the next level. A recent Goldman Sachs research report predicts that the VR and AR market in real estate will reach at least $80 billion by 2025. Real estate owners and developers can use a combination of AR and VR, known as mixed reality, to enable their clients to remotely view properties around the world. They can create a 360-degree immersive experience for the potential client and offer multiple finished site options. This can also help both agents and customers save time by speeding up the buying process. However, like any new technology, companies need to consider the return on investment from potential investments in these technologies. In addition, companies would benefit from understanding the flexibility and scalability of these technologies at various stages of use.

Can IoT have an impact?

Not only has IoT managed to become the buzzword after the “Cloud”, it has also managed to bring a revolution with Smart Homes that are intuitive and customizable enough to match the taste of the homeowner. Such homes come with everything that is electronic inside your house, connected to the internet and controllable with your handheld mobile devices. The emerging markets are using the potential of Smart Homes to increase comfort and to consolidate data to make homes eco-friendlier. By having IoT enabled homes, real estate companies will get another chance to rewrite how luxury is experienced daily. The sky is the limit for interior experts to make breathtaking functional homes using IoT.

Did anyone say Big Data & Analytics?

Big Data & Predictive Analytics is the key to every future product that a company would roll out because they know what their user specifically likes or dislikes and they have enough data points to ascertain their assumptions as facts. It will play an essential role in helping real estate companies improve deals and investments, mitigate risk, better understand tenants and their needs, and open up new profitable business possibilities. Such data would also help real estate companies target users with new real estate products which can increase sales exponentially. It would help build a loyal customer base as well.

We are still in the nascent stage of Predictive Analytics for real estate, but the opportunities for companies that embrace this technology in the right way is infinite.

Marketing automation and project management tools

According to a study, salespeople spend just one-third of their day actually talking to clients. They spend 21% of their day writing emails, 17% entering data, another 17% prospecting and researching leads, 12% going to internal meetings, and 12% scheduling calls. The automation of various tasks such as scheduling and the use of CRM tools can enable real estate agents to spend more time building relationships and less time on routine administration tasks. Tools like HubSpot and GetResponse can also help companies leverage online leads. The decisive driver for this trend is above all the possible simplification and acceleration of management processes.

Is Blockchain the future?

The Blockchain is basically used to validate all transactions and add the transactions to the stack. (If this sounds too complicated, head over to a Medium post here to read about Blockchain in more depth).

Imagine a user gets to sign all his documents digitally and doesn’t have to keep a physical record! Now, all this is possible using Blockchain, but this technology is in its nascent stage. As more buyers turn to cryptocurrency for their financial transactions, building owners will need to accept cryptocurrency to stay relevant.  There are also emerging services that provides landlords and tenants a way to pay and receive rent in cryptocurrency.

To Sum Up

We discussed many of the technology trends in the real estate industry, but let’s not forget about the flying saucers. Well! Yes, we are talking about drones. Drones are presently being used for security and surveillance purposes, and they are also being used by real estate companies – More and more real estate professionals are turning to drone photography and videos to better market their listings. Drone photography is especially useful for large, unique properties that don’t photograph well from the ground.

We must ensure that we embrace new technology as soon as possible because the time required for a new tech to become a common tool is really short. Therefore real estate companies should quickly leverage that little time to capitalize on their market share perfectly.

Bill Gates: ‘A.I. can be our friend’ | CNBC
“AI can be our friend,” says Gates, speaking with “Hamilton” composer Lin-Manuel Miranda and his wife, Melinda, at Hunter College in New York City on Tuesday.

5 Things CEOs Should Start (and Stop) Doing in 2018 | Inc.
With the new year comes a new set of business trends leaders need to be monitoring. What will deliver the biggest impact this year?

How Cloud Computing Is Changing Management | HBR
How will management be changed by the most impactful information technology of our time: cloud computing. What does it allow us to do differently, and how will that change the way we do things in the future?

Innovation shapes the future of transportation technologies | Bloomberg
Together with new software and hardware technologies, including machine learning, blockchain, and the Internet-of-Things, today’s emerging mobility innovations and technologies could allow consumers to move more seamlessly between different modes of transport, as well as improve how the system is managed and controlled, with significant benefits to those who live and work in cities.

Google’s Vision for Mainstreaming Machine Learning | The Next Platform
Google has been a vocal proponent of the idea of democratizing AI by making it easier for mainstream businesses to use.

Improving the customer experience is the mantra for survival in today’s highly competitive business environment. More and more businesses have identified machine learning as a reliable tool towards this end.
Machine learning is in essence software coded differently to traditional software. Rather than a long list of if-then-else statements typical of traditional software, machine learning predicts what humans would do given a specific set of inputs.
Currently, marketers and others leverage machine learning to further customer experience through improved personalization, enhancing the computer vision, improving natural language, greater decision support, through analytics optimization, and augmented analytics.

1. Machine Learning Aids Personalisation

Today’s highly pampered customers prefer and even demand personalized engagement and experiences. Machine Learning facilitates it to the hilt. Data and analytics allow marketers to understand customer preferences. Using machine learning in combination with new data sources from the Internet of Things (IoT,) telematics, geolocation beacons, and social data improve the insights.
Several marketers now apply machine learning based algorithms to understand the nuances of their customer’s preferences and engage them on their terms. Marketers use such algorithms to develop highly relevant marketing campaigns, such as a matching audience profile with highly targeted video content. These steps improve the call-to-action.
Customers receive tailored offers rather than irrelevant non-contextual offers. Such non-contextualized offers have a very low probability of conversion.
Segmentation gets better. For instance, insurance companies do not have to go by general assumptions or time-honored conventions to offer the highest automobile insurance premiums to a 16-to-25-year-old male. They can factor in everything specifically related to the customer, and tailor the premium based on individual rather than class factors.
The creation of such relevant content is the godsend at a time when over 90% of online users in the U.S. and Europe feels advertising is more intrusive today compared to two years ago.

Related Infographic: Machine Learning- Deciphering the most Disruptive Innovation

2. Machine Learning Facilitates Computer Vision

Machine Learning technology detects everything and anything, from objects and people to complex scenes within the images and videos. Applying the technology to enhance the quality of digital assets is a sure-shot way to win the customer’s heart.
One big success story is Twitter’s Magic Pony, which leverages machine learning technology to make pixelated images sharper, and enhances the quality of video captured on mobile phones in poor lighting conditions. Apart from delighting the customer, the spin-off benefit of Twitter is lower data usage, and by extension improved streaming abilities.

3. Machine Learning Aids Natural Language Processing

The next big thing revolutionizing human interactions with computers is speech recognition technology. The ability of computers to recognize human speech and act on it not only spares the hassles of keyboard typing but also unlocks a host of new possibilities. While speech recognition technology has been around for a while, the application of advanced machine learning technologies has made the system highly accurate, with error rates far lower than humans. Google’s Cloud Speech API now recognizes over 80 languages and variants, with a high level of accuracy.
Marketers can, and are leveraging advanced linguistic data and cognitive technologies spawned by speech recognition capabilities to create highly engaging content, targeted at the customer. In a sense, it furthers the cause of personalization in a big way.
Marketers benefit from natural language capabilities in myriad other ways also. A case in point is the intuitive new tool launched by Relative Insight, a UK based start-up. The tool converts natural language into data, offering marketers a wealth of information to connect with specific audiences instantly and deeply.

4. Machine Learning Improves Decision Support

Machine learning allows the marketers to predict the future. The “machine” becomes capable enough to predict the customer’s likely course of action, based on the data at his disposal, and his present behavior. The market is now flooded with several digital tools and services which provide advanced recommendations on this front.
On the anvil is “copyless paste,” where machine learning will save users time by proactively offering to share information between apps. Marketers will leverage the concept further to offer proactive product suggestions. Integration with other systems also offers the scope for proactive and automatic delivery.

5. Machine Learning Facilitates Analytical Optimization

Businesses leverage the immense analytics opportunities offered by machine data to fine-tune their operations, deliver new business models, and offer new products and services in tune with customer demand. The insights gained, predict not just how a customer may behave or act, but also how the competition may move in the future.
One sector where machine learning algorithms are already in widespread use is the financial sector. Financial services companies use various machine learning algorithms such as random forest and gradient boosted models for a host of applications, from predicting the probability of being ranked at the top of aggregator portals to predict midterm cancellation rates on policies, and more. These applications have a direct bearing on customer satisfaction. For example, banks and financial institutions predict volumes for credit card lines, to adjust rates and terms, and thereby attract the right type and volume of customers for the specific product.

Related Reading: Top Artificial Intelligence Trends to Watch Out for In 2019

6. Machine Learning Facilitates Augmented Analytics

The scope of machine learning improves with the development of technology. Neural networks support better classification and forecasting, decision trees support more complex rule and relationship-based customer experience programs. All these improve the organization’s ability to support complex decisions, forecasts, and optimizations.
Augmented analytics, which co-opts these latest and emerging technologies, combines various elements of the ecosystem, such as data preparation, business intelligence, predictive analytics and machine learning capabilities into a single, automatic and seamless process. Enterprises would be able to cleanse their data easily, to uncover latent insights and patterns.
Today’s huge data create millions of variable combinations impossible to process manually or even with traditional tools. Augmented analytics, powered by machine learning, deliver quicker insights, reducing customer frustration.
What exists now is just the tip of the iceberg. The future holds a world of possibilities. A case in point is the fragmented nature of the machine learning ecosystem being all set for a big churn. Increased competition, the hyper-fast paced changes in technology, and the proliferation of big data at an alarming frequency force many open source machine learning libraries, algorithms and frameworks to join forces and deliver a better deal to their customers. The lower-level personalization commonplace today will make way for a more robust collaborative filtering, delivering a much higher degree of personalization and contextualization than present levels.
Side-by-side, the machine learning ecosystem is becoming increasingly easier to use, and more affordable. Hitherto, only enterprises with large analytics teams could really afford to play around with machine learning. The advent of various solutions delivered in a cloud-based subscription model makes the power of machine learning available to the masses, including start-ups, freelancers, and even individuals.
Marketers and brands can leverage the improved ecosystem to generate a better picture of their customers’ true context, and serve them better. Simply put, customers will get better food, movie, music, travel, product and purchase recommendations.

Related Reading: AI To Solve Today’s Retail Profit Problems

Artificial Intelligence (AI) is the simulation of human intelligence processes with the aid of machines. These machines primarily include computer systems and tools that carry out learning, problem-solving, reasoning and perception.

Customer service is one area where AI tools and technology can be used efficiently. As per a recent study, it is estimated that nearly 85% of the customer interactions will be handled without the presence of a human agent in next three years. There are approximately 38% of the enterprises that are using AI and the number will grow to 62% by the end of 2018. AI has the capability to accomplish the following set of tasks and activities in customer service and interactions.

Pre-emptive Action

AI embedded monitors can provide the customer service team with the ability to analyze the primary customer issues. The systems can offer real-time support to the customer for the resolution of such issues. The huge clusters of web applications can be gathered and studied to resolve the issues even before their occurrence. This empowers the business organizations to reduce the customer abandonment rates and enhance the level of customer engagement.

Messaging Applications

The use of messaging applications is not restricted to connecting with friends, family, and colleagues. The brands are using these applications for customer interaction and the usage is set to increase further. The use of social media applications and in-house messaging applications allows real-time interaction with the customers and thus resolve their queries and issues.

One-time Training

The expenditure on hiring the customer service agent and training the member is quite high. It is also necessary to organize training sessions at regular intervals. However, with the use of AI platforms, a one-time training is sufficient which in turn would bring down the costs to a huge margin.

Non-stop Services

Customer service agents cannot be made available for a non-stop period of time. The human resources work for specific hours in a day and may remain unavailable at the time of an incident. These limitations can be resolved by the use of automated support and customer service tools which interact with the customers at any hour of the day. The queries and incidents reported by the customers are automatically recorded and a suitable response is also provided that matches the reported query.

Self-service Options

A recent customer service study revealed that over 72% customers do not prefer phone calls for the resolution of their query or issue. Self-service options for customer service are on a rise and the use of chat-bots and forums have rapidly increased. AI has enabled the easy development and usage of such options. The companies that are still not utilizing such platforms will be required to incorporate the same in the future for enhanced customer relationship management and service.

Reliability & Scalability

Customer service and interaction have a great role to play in customer engagement and relationship management. According to a survey, 42% of the customers increased their purchase after a good customer service response. On the other hand, 52% customers reduced their engagement with the organization after a poor experience. AI platforms can enhance the reliability of service with their non-stop availability and unbiased customer interaction. The AI tools can also be scaled up or down as per the requirements. These applications can simultaneously handle a wide number of customers without any impact on the speed and performance.

Cost-Savings

There are advanced customer services that can be provided by artificial intelligence. The use of automated applications can reduce the costs. Resource and training costs along with the cost of the infrastructure are eliminated with the incorporation of AI tools.

It is often assumed that Artificial Intelligence will replace the jobs currently being handled by the human resources. There are over 10 million jobs that will be replaced by AI tools and applications in next ten years. However, in the case of customer service, automated assistance can only resolve 10-35% of the customer queries. Human assistance and capabilities will be required in the rest of the cases. The business organizations must research the AI applications and platforms that can be incorporated into their customer service interactions. 

If you are planning to select Business Intelligence (BI) tool for your Big Data solutions, it is important to evaluate which one is the best suited and not best rated for your company. Selecting a right visualization tool that can help you get the most out of Big Data and has well-defined functions, is an important criterion of the process. So you should ask the following questions before selecting the best tool for your company.

1. What are you visualizing?

It is important to first understand why you are looking for the tool in the first place. If you are planning to visualize the internal data such as marketing, finance, etc. you should look for a tool that is in alignment with your management system. For example, if you are using SAP ECC/Net Weaver system for handling internal data, an SAP-based BI will work better for easy implementation and cost reduction on training. Similarly, if you are going to use the tool for a client, it is better to use something that is compatible with what your client is using.

2. How is the tool’s interface?

It is imperative that the tool has an easy to use Graphical User Interface (GUI). Tools are meant to save time and make the task easy.  A well-designed tool that offers access to various options can be put in the pipeline with ease. Check if it has nice graphics capabilities in case you need to visualize decision trees and so on.

3. Does it have the essential support for visual discovery?

Tools should provide the most basic support for visual discovery and query processing. This might include something as simple as comma-separated values file, text, Excel, and XML support. Apart from these basic things, you might need to check what programming language it supports. Your decision will rest on what your internal team is expert at handling. Your team can get to support for various well-known programming languages such as C++, Python, Java, and Perl.

The other thing to check is whether or not the visualization tool you are planning to use is compatible with the operating system you use. In case of cloud implementation, ask the cloud provider for an OS that is compatible with your visualization tool. If you are catering to a client, ensure that the OS you select is compatible with their systems too.

4. Is the price right?

It is no surprise that price plays an important role in finalizing a lot of things in any company. BI projects cost a lot and the cost will largely depend on a number of criteria such as the level of in-house expertise and the ultimate goal to be achieved. Visualization tools should not be judged on the basis of their price alone but compared with how big is the need and what is being provided.

A good way to make a decision is to try a free trial version of the software to check whether it works for you or not. The tool provider should offer good technical support along with the documentation that covers all aspects of the tool.

5. How flexible is the tool?

Big Data is evolving at a phenomenal rate and so is the technology around it. Make sure that the visualization tool that you are seeking is flexible enough to adapt to these changes. Ask the provider how easy it is to upgrade the tool so that you do not hit a roadblock and require a complete overhaul in the near future.

Understanding these points will help you start zeroing on a list of visualization tools but seeking the support of an experienced tool provider will help you finalize it. Look for someone like us who have an expertise in understanding the requirements of the client and providing a complete solution.  

If your company is dealing with Big Data, Data analytics and visualization is a must-have tool to understand and gain insights effectively. There are several tools available in this sector that promise to convert raw data and produce it as solutions that are easily understandable. These solutions can be in the form of charts, videos, infographics or even highly engaging and intuitive presentation that uses Virtual Reality and Augmented Reality (VR & AR). Here are the top 7 data analytics and visualization tools that you can hire to get the most out of your data.  

1. Tableau

Tableau is one of the most widely used data visualization software due to its user-friendly, intuitive design, and excellent official supporting documentation. This data analytics and visualization tool are available in five different versions – Desktop, Server, Online, Mobile, and free-to-use Tableau Public. It has the capacity to produce interactive visualizations that are compatible with huge and very fast-changing data sets used in Big Data operations involving artificial intelligence and machine learning applications. It is designed to work great with almost all advanced database solutions such as Hadoop, Amazon AWS, My SQL, SAP, and Teradata.

2. Sisense

This tool is smartly designed to provide a full stack analytics platform with ease of use. The interface offers users a chance to simply drag and drop charts and more complex graphics for achieving interactive visualizations without much of a hassle. The tool has the capability to gather data from multiple sources and query them instantaneously along with an option to share the dashboard across organizations. Sisense is a powerful tool for people who are experienced in this field and can be a little overwhelming for newcomers.

3. Plotly

Plotly is a web-based data visualization platform that lets the user create simple to complex charts directly inside their web browser. It offers a clean, intuitive and fully-featured interface for free, but its commercial package provides more user-friendliness and support. Its ability to enable more complex and sophisticated visualization is a direct result of integration with analytics related programming languages such as R, Python, and Matlab.

4. FusionCharts

This Javascript-based data analytics and visualization tool has the ability to produce 90 different chart types and integrates a large number of platforms and frameworks to offer optimum flexibility. It is one of the leaders in the paid-for market simply because it offers many live templates where users can simply plug in their data instead of starting one from scratch.

5. Google Charts

Google is at the forefront of technology and it stays the course by providing an entire set of data visualization tools that support various data formats including geolocation and offers a variety of outputs. But keep in mind that Google Charts are for people who have worked with data before and can code in JavaScript to make the best use of this amazing tool.

6. QlikView

QlikView tool is a major vendor that competes for supremacy with Tableau since it also provides a wide feature range and high customization setup. It does take time to get used to it, but can be very powerful when used to its full potential. There are numerous third-party resources available online for this clean and clutter-free tool. It additionally offers powerful business intelligence, analytics, and enterprise reporting.

7. Datawrapper

Datawrapper is the perfect tool for media organizations that are looking for creating simple charts to present statistics. It’s simple and clean interface allows easy CSV data upload, to create simple charts and maps that can be quickly embedded into reports.

Data analytics and visualization tools are abundantly available and seeking the best one for your organization can be difficult. It is better to seek the expertise of consultants such as our organization to get the most out of your Big Data.

In today’s age of hyper-competition, businesses need to focus their systems on the customer. A critical area of focus is business software. Much of business software hitherto focused on internal efficiency. However, competitive pressure mandate a realign, with the focus on the customer, and specifically customer support.

Businesses Need to Roll Out Mobile Solutions

Nowadays, the basic support for customer commerce is through customer-facing mobile apps. About 80% of shoppers use their mobile phones for product reviews, to compare prices, and find store locations. A good chunk of these customers completes the purchase process online as well. About 54% of Millennials and 49% of Non-Millennials prefer shopping online. Businesses need to roll out customer-facing mobile apps and responsive websites, to facilitate e-commerce and other customer interactions.

The Rise of Virtual Reality (VR) and Augmented Reality (AR)

E-commerce websites offer a world of convenience to the customer. It brings the shopping experience anywhere, from home to office, and from the boardroom to the bathroom. However, such convenience comes without the “touch-and-feel” experience of physical stores. Virtual Reality (VR) and Augmented Reality (VTR) technologies bridge the shortcoming and offer the best of both worlds.

Cases of retailers supporting customer commerce through VR and AR-based software abound.

• Swedish furniture giant IKEA’s VR app allows customers to view different kitchen decors. Customers can walk around IKEA kitchens virtually, using a VR headset and app.
• Sephora’s app allows users to take selfies and apply the brand’s cosmetic products to their images. Customers can get conclusive proof of whether a shade of lipstick will look good on them, rather than debate endlessly or speculate.

Artificial Intelligence Systems Facilitate Personalization

Personalization is the order of the day.

Most businesses already use Google Analytics tool to segment customers. They target segmented groups with different discounts and deals. Marketers also use various other predictive analytics tools to analyze historical data. Advanced solutions deliver accurate predictions about demand. Enterprises could focus their efforts on products having the greatest potential for profits.

However, such a superficial approach will undergo a sea-change by 2018. More-and-more shoppers now leverage Artificial Intelligence, to source products, bargain prices, and pick up products. As a case in point, connected smart fridges detect when the stock of milk becomes low, and trigger an automatic reorder with a linked e-commerce store. Enterprises who can roll out business software to align with such smart systems, and leverage “A-Commerce” or Artificial Intelligence-based commerce, stands to gain big.

Adaptive Design Comes Centrestage

Customers’ needs are never set in stone. Smart businesses keep track of changing customer preferences and the underlying influencers of such change. Business software which connects with potential clients on a personal level, in real-time, is central to such efforts.

Use-cases abound for businesses leveraging technology, to adapting its products and services to serve real-time customer needs.

• Curve, a credit card company allows customers to switch cards even after completing the purchase. An executive purchasing a computer for the company with his personal card, to take advantage of a bargain, could later change the billing to the company card, after getting authorization.
• KLM’s new clip, attached to the traveler’s bag, offers real-time directions, suggestions, and alternatives. For instance, when a user is stuck in a long line at the Eiffel Tower, the clip suggests the nearby hot-air balloon at Parc André Citroën. The clip also directs users to specific in-house services, stealing customers away from the competition.
• Tesla recently increased the range of its electric vehicles for customers struck in places affected by Hurricane Irma. Range limitations in Tesla’s vehicles meant owners couldn’t evacuate the area.

Virtual Companions Become Mainstream

Most smart businesses now empower their workforce, especially support agents with virtual assistants. Such virtual assistants automate daily tasks in ways CRM can never enable.

Virtual assistants offer agents deep real-time insights on information hidden inside the company databases and other systems. Locating such information manually is a time-consuming task, in the absence of clear-cut information on where such information resides. The obvious benefit is a speedier resolution of consumer issues, leading to improved customer satisfaction and accelerated sales cycles.

Virtual assistants also take the shape of chatbots, replacing the manual assistant altogether. Technology has evolved considerably on this front, and businesses are co-opting it in a big way. In 2018, even the most basic bots will become more interactive than Siri and Alexia of today.

AI infused bots learn from users, to offer highly relevant insight and suggestions. It could open the database and pry a solution even before a manual agent has the chance to comprehend the question. Further, the technology to make bots understand emotional intelligence has arrived. Such Emotional Intelligence capable bots would know how exactly to respond to a frustrated customer. Going forward, bots would handle most normal queries, leaving human agents only with long-tail and complicated queries.

Social Media Rises in Importance

Social media caught on big-time, with estimates suggesting a 394% increase in social media use in recent years. The widespread popularity is mainly on account of the transparency, the social media delivers. The best businesses leverage such transparency to further their business model.

Traditionally, businesses had complete control over their products and services. The business model essentially boiled down to a “take-it-or-leave-it” approach. The transparency infused by social media has changed the power equations. Customers now have unprecedented choice and ability to gather real feedback from real users of any product or service. If something goes wrong, rest assured everyone will come to know about it.

Smart companies cope with such change by giving more power to its customers. They listen to the customer eagerly and align their business software to take feedback. This ensures that the business and the customer work together, for mutual benefit. Businesses roll out more collaborative systems and link it to their key product development and management channels.

Enterprises need not always go in search of new technologies. What is important is the way in which any technology, new or old is applied. Any business today needs to adapt and change its services and products to meet the changing needs of the customers. Customer focused business software is a major enabler in this direction.