Category: Technology

How to plan a successful COVID-exit strategy and get your business on track?

If the 2008-09 global recession was due to financial meltdown and economic vulnerabilities, the 2020 economic crisis stemmed from the global pandemic and subsequent health emergency. Both incidents hold lessons that business owners and leaders should follow to fast-track their organizations’ recovery in 2021. 

Read more: 11 Practices Followed by Leaders to Build Resilience and Ensure Rapid Business Recovery 

Economic growth in 2021 is likely to improve compared to the growth rate in the second half of 2020. However, it will still be uneven. Additionally, the timing and growth will vary for different products and services and geographic markets.

Given the uncertain recovery of the economy, leaders and business owners need to plan a successful strategy to lead their teams and organizations over the year. The focus should be a forecast of their companies’ revenue potentially earned in every quarter of the year.

That said, the COVID-exit strategy is not straightforward. Leaders and business owners will have to make a few difficult choices. 

• How much should my organization change, and how fast?
• How far should I go to change my current strategy and adopt faster and more agile approaches? 

These are some of the questions that you’ll probably need to figure out. However, remember that if your organization does not move quickly, it will lose itself in the crowd.

One of the best ways to transform is to apply the “all-in” approach to transformation. It means to go ahead with full speed. Whether your organization’s transformation should be about portfolio moves or performance improvements misses the point. If you want to succeed, you must consider both and make your transformation go big. This approach will help your organization emerge stronger and sustain the competitive edge for a long time.

This article discusses how leaders can build a successful COVID-exit strategy and begin a holistic transformation.

Three fundamental steps that organizations can consider

If your organization is successfully managing portfolio and performance moves simultaneously in a transformation, you can invest in three foundational steps:

• Getting an honest view of the business’s full potential across both portfolio and performance moves.
• Understanding the impact of those moves.
• Creating a program with a proper structure and sequence to maximize value creation.

While understanding the full business potential, leaders must know the importance of setting a high aspiration. According to McKinsey & Company, companies that put their gross transformation targets at 75% of trailing earnings are more likely to create value sustainably.

Incrementalism may be risky for organizations trying to break out from the COVID-19 crisis. Management teams seek safety to confront the current situation and avoid the discomfort of going in for the big moves. In reality, leaders must use this time and opportunity to challenge assumptions and overcome social barriers that block bold moves. 

Read more: Top 5 Organizational Imperatives for Business Leaders to Become Winners in the New Normal 

Successful digital transformation requires leaders to answer these questions

• Which line(s) of business does my company no longer own naturally?
• Which trends accelerated by COVID-19 could transform my business?
• What are the new efficiencies and business models developed by my company to meet the COVID-19 necessities?
• How can my organization benefit from the advantages of those new efficiencies and business models in the next normal?
• How has my organization’s health changed, and what elements and capability building will be required to maximize the impact of the COVID-exit?

While you are trying to balance portfolio and performance moves, you will also need to consider the sequencing. Portfolio and performance initiatives must go hand-in-hand. You must consider each move by defining the magnitude, timing, and risk of impact. 

Read more: Fingent Speaks: What it Takes to Build a Successful Digital Transformation Strategy 

According to McKinsey & Co., stand-alone portfolio moves capture less than half of value creation, especially in areas such as deal premiums, performance upside, or growing new business. However, if your strategy is ill-conceived, even stand-alone performance moves can take time and maybe outweighed by acquiring the wrong business lines.

Two cases of “all-in transformation”

While you must consider both portfolio moves and performance improvements, which of these should you execute first? The answer depends on the organization and context.

How and when you implement your transformation elements must be guided by your organization’s various circumstances and potential at any given time.

We’re listing two cases of “all-in transformation” here. Both the examples highlight the significance of sequenced transformation in unlocking business value. In both cases, the organizations identified the required potentials, set high aspirations, and deliberately sequenced the portfolio and performance moves to achieve the results. However, the companies differed in how they advanced from there.

First case:

In the first case, the value creation and its sequencing were as follows:

• The company streamlined its cost structure, focused on resource allocation, and carved out a few of its competing lines after consolidating business units and simplifying the executive team. This reorganization enabled about 10% of total transformation value creation.
• Next, the company improved the effectiveness of its sales force which generated high revenue growth. It also implemented automation and simplifications to reduce overheads and adopted a strategic procurement approach to reduce external expenditure. These operational improvements enabled about 75% of transformation value creation.
• Lastly, the company invested in optimizing firms it had acquired and integrated a similar set of core capabilities.

Second case:

The second case, though an all-in transformation program, took a separate route. 

• After a significant merger, the company re-evaluated its core business portfolio and divested non-core business. This approach enabled the organization to focus on financial flexibility by using the proceeds to buy back stock. Overall, this performance move allowed the company about 75% of value creation.
• By streamlining its operations, focusing on revenue growth and margin improvements, the company’s performance transformation enabled about 25% of value creation.

Read more: 7 Ways for Your Business to Overcome the COVID-19 Aftermath 

From these examples, leaders need to understand that they cannot choose between a portfolio-first or performance-first approach while planning their exit strategy. The order is not important, but leaders will have to accept that they are going all in, set high aspirations right from the start, and let the realization of full potential determine what happens. Avoiding an ad hoc approach to value creation may have significant implications over the long-term. Research reveals that organizations that go for the “all-in” transformation approach are more likely to show lasting improvements and are nearly three times more likely to be ahead of their competitors.

The takeaway

After a year of uncertainties, CEOs and business leaders are aware that the COVID-exit path will not be easy. However, if companies adopt an all-in transformation approach, they can expect more dynamism and flexibility during the journey.

Read more: 10 Services Offered by Fingent to Prepare Your Business for the Future of Digital Innovation 

At Fingent, we use cutting-edge digital solutions and rapid innovation to help businesses reinvent the future. We’re closely monitoring the situation and helping businesses return to work with our technology consulting and innovation capabilities. Feel free to get in touch with us to know how we can transform your business digitally.

Fingent Designated as a Great Place to Work-Certified™ Company 

Fingent is proud to announce that we have been Great Place to Work-Certified™ by the prestigious Great Place To Work® Institute. 

The award recognizes the best workplaces and company cultures based on employee responses to the Great Place To Work® Trust Index© employee survey conducted by Great Place To Work® Institute. 

In today’s dynamic and competitive talent environment, culture and workplace values are the critical criteria that distinguish a company from its opponents. To hire faster, bring more capable players on board, and retain niche talent, companies need to establish and sustain a strong culture. Good people drive successful collaborations and enable companies to exceed customer expectations. Our people are our greatest asset, and our outstanding hiring practices have constantly led us to success. 

That’s why we are super excited to announce that we’ve been officially recognized as a Great Place to Work-Certified™ organization.

They say, “Truth should come straight from the horse’s mouth.” True to this adage, the Great Place to Work certification is purely driven by employee feedback. It’s a research-backed survey in which the Great Place To Work® Institute gathers opinions straight from the people of all roles at an organization. The certification will be issued if a minimum of seven out of ten employees share a consistently positive experience at work. Fingent has ranked well above this average, with most of our employees testifying the company as a Great Place to Work. 

“At Fingent, we strive to create an environment that makes people feel engaged, appreciated, and motivated to succeed. The Great Place to Work certification proves the trust employees have in us and encourage us to deliver our promises better,” says Samuel Varghese, Chairman, and CEO at Fingent.

Our vibrant culture is built on the four pillars of influence that drive our people, work, purpose, commitments, and decisions at Fingent. We define the four pillars of influence as Customers, Peers, Family & Self, and Society. The ingrained core values and culture followed by us drive success across these pillars, defining our approach and behavior in what we do. 

Great Place to Work® is the global authority on high-trust, high-performance workplace cultures. We are so proud to be on the Great Place to Work list this year and will continue to work towards making Fingent a Great Place to Work in the coming years!

Right ERP software helps CFOs contribute to organizational decisions more logically.    

Selecting the Right ERP Solution: Crucial Points a CFO should Keep in Mind 

The CFO is one of the most significant decision-makers in an enterprise today. CFO is the protector of your business’s financial records and has an ultimate say while making financial decisions for the company. However, in this digital age, the role of a CFO is evolving. A CFO takes a more holistic approach in the current scenario and guides the organization towards success by leveraging digital intelligence. CFOs must be equipped to keep their company afloat during an unexpected crisis such as the pandemic, identify new investment opportunities and help the business prosper in the face of intense competition. A tall order but not impossible. 

To achieve this, CFOs must look at their existing systems to upgrade or replace those slowing down the organization. CFOs are responsible for ensuring that any new technology they adopt has what it takes to turn the business into an effective market disruptor. 

This article covers a CFO’s top 5 considerations when choosing an ERP solution.

Read more: How Organizations can Gain a Competitive Edge by Implementing Digital Core ERP

1. Obtain hands-on knowledge on the process

CFOs might find it tempting to leave the ERP process knowledge to technical teams, but this could mean that they miss out on learning the crucial aspects of the ERP that will affect the organizational costs. Technology assists CFOs in controlling accounting and tax standards and in engaging with the business to drive value jointly.

Read more: SAP S/4HANA: Transforming The CFO into a Business Value Creator and Role Model

Technical jargon can be overwhelming for CFOs. But they need to clarify their questions with their ERP service provider. 

To get you started, here are some important software concepts related to ERP implementation.

• Installation: Know what is required of your current server.
• Customization: Make sure the ERP software suits your organization’s specific requirements. Compared to other ERP systems, SAP requires minimum customization. It has many customizable solutions that are suitable for all types of businesses. 
• Configuration: Ensure your software is in harmony with your workflow. Thankfully, SAP is suitable for any size organization. 

Apart from this, confirm the ERP is hosted on the cloud because it is easier to handle and more secure to manage. Those who have migrated to cloud-hosted ERPs reap the benefits during the pandemic, where remote working is the only option to ensure business continuity. Making sure the solution is rewritten for the cloud will help CFOs keep up with any future changes.

2. Invest in a service provider with vision and efficiency

Your ERP solution’s longevity is determined by your service provider’s efficiency and capability. Do not hesitate to clarify certain aspects of your service provider and the services they have to offer you. Find out if their financial situation makes it a viable option for a long-term contract. 

You also need to identify if your service provider can give you access to all the information you need for years to come. Additionally, consider if your vendor is relevant to the current market scenario and can stay relevant in the future. To that end, it may be helpful to enquire about their research and development plans to ensure they will provide you with high-end products now and in the future. 

Read more: Why Choose Fingent as Your Odoo ERP Partner

3. What are the aspects of integration?

ERP is one of the multiple systems that determine your organization’s performance. To achieve optimum results, you will have to enquire about integration with other aspects such as EPM, SCM, HCM, and CX, to make way for a smoother workflow. How? When you have various platforms working together harmoniously, you can avoid data inconsistency between two systems. 

Read more: 5 Reasons to Integrate Your E-commerce Application with Odoo ERP

To avoid cumbersome processes after ERP implementation, you must consider if the vendor you are planning to hire can provide you the best support required. Talk to them to ensure that all the different platforms function as one unit. The most relevant integration for a CFO is integrating ERP with EPM (Enterprise Performance Management). Picking the right vendor will help you with such critical integrations.

4. Choose the right ERP                      

ERP that fits one company does not match the other because each company has its own unique needs. Whether a business is small, medium, or large, a CFO must be aware of the need for financial planning tools. Hence, as a CFO, you must confirm your ERP caters to the size of your business. Additionally, your current ERP must be scalable to accommodate employees from various departments. In other words, you will need a scalable ERP system for your entire operation to work smoothly.

Read more: 5 Tips For Getting The Best Out Of Your ERP System

5. Identify the needs of all departments to ensure teamwork

The ultimate aim of a CFO is to ensure that the ERP they select is delivering excellent results. Hence, it is crucial to have all your employees on board and understand the ERP system. 

To achieve that, you need to identify the needs of each department in your organization and make sure that ERP meets all those needs. This allows for an enhanced workflow among all employees. Include your organization’s CIO and other leaders during the planning and implementation of ERP software. They can spread a positive outlook toward the new system among the rest of the employees.

Read more: How Fingent Helps CFOs Gain New Insights and Reliably Enable Key Decisions

Are you ready to steer your business to success?

Understandably, implementing ERP will take time and effort. Besides, as a CFO, you will have to identify the potential and tangibly justify the cost of ERP. However, choosing the right vendor can make implementation hassle-free and result-oriented. 

It is no surprise that successful implementation and deployment of ERP hinges on the right partnership with the right vendor. 

As an Official Ready Partner for Odoo and SAP Silver partner, Fingent is the right provider to assess and understand your unique business requirements and help you become a cloud-powered enterprise. We offer dramatically shorter implementation timeframes. Our ERP allows for rapid configuration, customization, and deployment, significantly reducing the implementation cost. We provide both cloud and on-premises ERP solutions. So, do you feel ready to steer your business to success? Give us a call!

Instead of reaping one of the highest revenue growth-spurts, the hospitality industry faced the toughest-time in industry history, due to the COVID-19 pandemic.

How the hospitality industry can leverage technology for a stronger resurgence in 2021 

While the industry is known as an early embracer of digital disruption, many brands struggle to gain customer recognition. Surveys reveal that even before the COVID-19 pandemic, 72% of the guests were more likely to return to a hotel having tech-led services they expected. With the onset of the pandemic, these expectations have only increased.

A recent survey by Deloitte Digital Study suggests that over 60% of travelers prefer to stay at a hotel having contactless services such as keyless room entries, voice assistants, communication with the staff using phones, and contactless check-ins and check-outs.

That said, 2021 looks promising. Travel bubbles and corridors are forming, facilitating new flows and movement and consequently hope for the hospitality industry. Some players in the industry are even leveraging technology to combat the losses due to the pandemic.

Read more: How Hotels are Using Technology for Competitive Advantage

Here, we discuss five cutting-edge technologies that can help the hospitality industry revive its lost glory in 2021.

1. Chatbots

Many hospitality industry players have incorporated chatbots in their websites, social media accounts, apps, and even phone systems.

Instead of calling a travel agent or visiting several websites to read reviews from travelers, users can simply ask their questions to chatbots. Chatbots can use data from users, interactions, and products to provide personalized deals and recommendations. Additionally, bots can make reservations, compare prices and products, and even request quotes to create convenience for customers.

Chatbots can be customized to understand complex questions, detect upset customers, and immediately direct them to a human agent who can answer them.

Interestingly, chatbots offer a good ROI. They reduce operational costs while enabling support agents and enhancing the overall customer experience.

With advances in technology, natural language processing, and machine learning, chatbots can be trained further to answer more inquiries and recognize more inputs.

Read more: 11 Tech Trends That Will Disrupt Businesses in The Next 2 Years 

2. Cloud and Internet of Things

Cloud-based solutions help us access anything we want remotely. Along with IoT (Internet of Things) devices, cloud-based applications can help streamline operational complexities such as assigning staff duties, coordinating housekeeping, and confirming compliance with newly enforced safety and hygiene standards.

IoT helps with the remote monitoring and management of physical things in the hotel or resort premises, such as TVs, door keys, and even thermostats. Voice-based intelligent assistants such as Siri, Google, and Alexa also help control the connected devices remotely.

Simply put, hotels can benefit tremendously if their primary services are internet-based. Technology offers guests better control over their stay and experience and enables the hotel staff to get a more detailed picture of what works and what needs to be upgraded. Enhanced tools can provide guests with a superior experience, personalized communication systems, better assistance, and hygiene standards.

Read more: How Is Augmented Reality Reshaping Travel and Tourism 

3. AI-powered systems

The hospitality industry will soon see a surge in the use of Artificial Intelligence or AI-powered systems. The system can include facial recognition with mask detection and thermal camera integration to improve safety and security within the premises.

Geofencing technologies can help brands build location-awareness apps to drive real-time updates and rebuild consumer confidence related to the tourism sector’s safety. It can even allow brands to send out push notifications such as instructions, directions, special offers, or promotions to customers based on their current location or journey map. These lead to a seamless experience when combined with smart queues and touchless check-ins upon the guests’ arrival or prompt them for payment on their smartphones during the check-out.

Read more: 9 Examples of Artificial Intelligence Transforming Business Today 

4. Mobile payment technology

Hospitality service providers can leverage mobile technology and data derived from digital payment tools such as Amazon Pay to offer personalized in-store and online purchase experiences to their customers. Typically, mobile wallets apply near-field communication (NFC), Magnetic Secure Transmission (MST), and even sound waves to communicate with the point of sales without touching it for in-store purchases. For online payments, digital wallets can autofill payment information using biometrics or fingerprints to confirm the payer’s identity for added security.

Mobile banking, QR, payment links, and applications are a few additional functionalities that brands can adopt to augment and enhance the mobile payment process.

Leveraging technology to accept mobile payments come with several benefits:

• While traditional payments can take around 30-45 seconds to complete, a contactless transaction is completed within 15 seconds.
• Mobile payment includes two-step authentication, the limited amount that can be expended per transaction, and built-in features to prevent duplicate transactions. Additionally, the mobile payment data is heavily encrypted when stored and transferred.
• Businesses can link the mobile wallet approach to loyalty programs, push notifications, special deals, and other value-added services.
• Touchless/ contactless payment allows customers to keep their hands clean and restricts their exposure to the virus.

5. Data Science

Restaurant chains and groups are excellent data science candidates as they generate a significant amount of data both internally and externally (social media, email, inventory, POS systems, phone calls, etc.). The pandemic is pushing restaurants and hotels to invest in systems and training their staff to make decisions based on data that would otherwise be impossible to process.

A few ways restaurants have used big data to improve their efficiency and increase sales are:

• Using ordering trends and marketing analytics, restaurants can identify their most popular and least popular dishes and how a particular location and season can impact what gets ordered. This helps them optimize their menu and make informed decisions.
• Big data allows hotels/restaurants to recognize patterns and predict factors that affect the inventory counts.
• Through transaction data, loyalty program data, and social listening, restaurants can identify what can improve customer experience and what makes them come back.

Using data to optimize the menu can impact customer retention. Using data to improve customer retention can help modify the menu.

There’s no denying that going digital is the norm today, and the hospitality industry will have to continue to adopt technology to meet the shifting customer demands. 

Read more: 10 Services Offered by Fingent to Prepare Your Business for the Future of Digital Innovation 

Fingent helps build custom, mobile-first workplace platforms for the hospitality industry that can automate your workflows, reduce your staff turnover, and enable you to deliver superior customer experiences. 

Looking to rebuild and reinvent your hospitality business in 2021? Talk to an expert right away.

The post-COVID-19 business scenario will not look the same across industries or countries. It will pose challenges and opportunities to leaders.

Tips for Business Leaders to Attain Success in the New Normal

While traits like empathy, authenticity, clarity, and agility remain crucial during this uncertainty, leaders face challenges to maintain a sense of connection and togetherness within their teams. However, as businesses are beginning to get back on track, leaders will have to leverage new insights and advancements to rebuild the workplace rather than returning to it as usual.

This article discusses five best practices that business leaders can follow and prepare their organization for the future.

Read more: 11 Practices Followed by Leaders to Build Resilience and Ensure Rapid Business Recovery

1. Have a clear purpose

There is a big difference between a “factor” and a “must-have.” A company that has a unique affirmation of its identity embodies everything the company stands for. This purpose helps future-ready companies to attract people to join the organization, stay and thrive. Also, investors understand why it is valuable.

According to a survey, 82% of companies in the U.S said that organizational purpose is essential, but only half of these companies said their purpose drove impact. So, what can bridge the gap?

Leaders can set the purpose in motion and make it real for people. This can be achieved when employees identify and feel connected to their organization’s purpose. For example, Amazon leaves a chair vacant during meetings to represent the customer’s role in decisions. CVS Health stopped selling tobacco products to achieve the purpose of helping people to attain better health.

Research reveals that people who live their purpose at work are four times more likely to report better engagement levels than those who do not.

Simply put, purpose inspires commitment, reveals the untapped market potential, and even navigates uncertainty. So, companies must articulate what they stand for and use their purpose to connect employees and stakeholders in ways that justify their business choice.

Read more: 7 Ways for Your Business to Overcome the COVID-19 Aftermath

2. Create a value agenda

An organization must create a value plan that helps convert its ambitions and targets into tangible elements such as business units, product lines, regions, and capabilities. This allows companies to articulate where value is created and set it apart to drive future success.

Organizations must use the value agenda to focus their efforts and enable their employees to understand what matters. If this is achieved, the results can be significant and hard to replicate.

For instance, Apple ensures it provides the best user experience. The company gives importance to not just the product design but also the product packaging. Apple has a dedicated packaging team to ensure users elicit the right emotional response while unboxing.

Having a clear value agenda will help a company devise better strategic priorities and become agile to shift resources as priorities change.

3. Distinct culture

Future-ready companies need to have a distinct culture that can help them distinguish themselves from others. Culture includes rituals, symbols, behaviors, and experiences that describe how an organization works.

For example, Amazon enforces its “two-pizza rule,” according to which every internal team should be small enough to be fed with two pizzas. This rule supports the company’s approach to meetings: no PowerPoint, shorter meetings, and start with silence to allow participants to go through the pre-meeting memo. These approaches may sound silly, but in reality, it enables the company to reach better decisions faster.

For successful companies, culture forms the backbone and fuels sustained excellence in performance over time. Studies show that companies with strong cultures are three times more likely to achieve higher total returns to shareholders than those without a healthy culture.

Leaders have to consider specific behaviors that employees at all levels adhere to create a robust performance culture.

4. Flatten structure

In recent years, the business environment has become more complex and interconnected. Many companies have adapted to these changes and created a more sophisticated matrix expecting it to solve market complexity. However, this is not how it should be.

Future-ready organizations must prepare themselves to become fitter, faster, flatter, and better at unlocking considerable value. The goal should not be to eliminate hierarchy but to flatten the organization, adopt the most uncomplicated profit and loss management structure, and reinforce business objectives with robust performance management and other mechanisms.

For example, Haier, a China-based company of appliances and electronics, adopted emergent and agile teams instead of the traditional hierarchy. The multinational company has no layers, no conventional bosses, and no middle management.

Another example to consider is Google. It follows a “non-zero-sum” management approach that emphasizes developing a communication line running in all directions rather than reporting relationships. It brings together cross-functional and professional skills while avoiding hierarchical mindsets. Such teams can act fast because they are flexible, are ready to learn from mistakes, and try new approaches.

In simple words, the future-ready organization must include models that are designed around people and activities. As technology advances, bosses will become coaches and enablers rather than micromanagers. When organizations set their priorities and ways of working, responsibilities, and transparent decisions, they can empower their frontline staff to make decisions.

Read more: Five Business Technology Trends CEOs Need to Embrace in 2021

5. Prioritize data-rich tech platforms

Data is of utmost importance, and future-ready companies need to take it seriously. For example, Netflix transformed from a small DVD-provider to a multifaceted global OTT content platform and media production company by leveraging insights from its user data through powerful algorithms.

So, future-ready companies need to understand that data can empower decisions, and the value agenda provides unexpected yet promising opportunities.

To get maximum benefits from the data, future-ready companies must create practical approaches to data governance, redesign processes in a modular fashion, and leverage cloud-based technology by dynamically reallocating their budgets. By utilizing the data effectively, companies can develop new products, services, and even LOBs.

Read more: Navigate Business Impact Of COVID-19 With These Hot Technologies 

There’s no denying that the COVID-19 pandemic has left many businesses in grief and economic dislocation. Business leaders must lead with empathy and compassion as they start to re-energize and revitalize their teams. The best leaders establish and reinforce behaviors that can support their organization during this crisis and after.

Read more: Business Process Re-engineering: Facing Crisis with Confidence 

Contact us to know more about how Fingent’s leadership supports customers to ensure business continuity and enables employees to engage effectively during the current pandemic. 

How can companies step up their game and deliver the COVID-19 vaccine efficiently?

The COVID-19 vaccines have received Emergency Use Authorization in the United Kingdom, the United States, Canada, the EU, and a few other countries. Many frontline workers and even the priority population have already received their first doses. Vaccines from several major global manufacturers like India are also set to arrive and be distributed for administration globally.

However, in certain places, the vaccine effort has hit a few roadblocks. Deployment to vulnerable countries and the at-risk group is also slow. As the COVID-19 vaccine is being made available, supplying the doses efficiently with utmost care will be the ultimate logistics challenge. Massive volumes have to be handled, stored through cold chains, and distributed. All processes need to comply with safety regulations. In other words, the vaccines should be distributed quickly and safely worldwide.

In the United States, several organizations play a crucial role in vaccine deployment by adapting their operations to meet the demands. Suppliers, manufacturers, and regulators are stepping up the production of vaccines. Additionally, several thousands of medical, pharmacy staff, frontline workers, and vaccine handlers attend training sessions to understand the peculiarities of different manufacturers’ specific vaccines. 

Here, we have discussed seven steps that organizations must engage in to ensure the safe delivery of the COVID-19 vaccine. Following these steps can boost the productivity of your logistics business and efficiency on your future orders and deliveries. 

Read more: 6 Tips for Logistics and Supply Chain Leaders to Plan COVID-19 Vaccine Distribution Strategies  

1. Ensure raw-materials supplies

Vaccine producers can partner with global suppliers of raw materials and provide support to create redundancies wherever needed in the supply chain. Last year, many manufacturers established new partnerships. However, a wide diversity of suppliers is necessary to meet the demands of each vaccine seeking approval. Manufacturers can negotiate contracts and offer incentives to suppliers who invest in boosting production and stocking-up the goods. Also, producers can evaluate their inventory management and check for stock-outs of essential raw materials.

2. Collaborate with the government

In addition to the above point, the producers must have sufficient interaction with the government to increase production and maintain it. Many manufacturers and suppliers are working closely with the government to manage natural resource allocation. This collaboration must be continued over the economic and public health implications of outsourcing legacy products and optimize production lines for COVID-19 vaccines. Additionally, producers can collaborate with the government to create technology-transfer timelines and develop innovative ways to push bulk volumes to the market. It also helps improve inventory management and distribution.

3. Boost manufacturing by adhering to quality guidelines

As producers need to ramp-up operations in new or existing manufacturing facilities, they could look for opportunities to accelerate the process. Companies can use several digital and analytics tools to expand capacity and scale faster. Additionally, they can accelerate technology transfer time. For example, companies grow and speed up production by conducting engineering runs, validation runs, and stability studies simultaneously.

By collaborating with regulators and manufacturers, authorities can ensure that they meet the established and newly issued guidelines related to the dosage quality and procedures. With such coordination and understanding, higher throughput can be achieved. Similarly, stakeholders can collaborate and employ novel technology platforms such as mRNA to establish new vaccine production standards. Creating best practices at the facilities and the production can help set a clear road map for new manufacturing facilities. Eventually, this can improve future production capacity and throughput while meeting all the quality standards.

4. Optimize cold chain logistics

To mitigate distribution risks, manufacturers and distributors must identify failure points and create redundancies at each stage. For instance, dry ice can be used in warehouses fitted with freezers to deal with power loss or machine malfunctions. So, sources of dry ice must be identified across the distribution routes to restock coolers as required.

Reporting systems can be set up to identify supply-chain disruption events whenever they occur, using the data for refining best practices and procedures to avoid more losses.

In case there is a drop in the vaccine demand to the point that they are not immediately consumed, vaccine inventories must be redistributed to locations with higher demand. Manufacturers and distributors must avoid too much stockpiling to maintain the cold chain and reduce risks to the receiving administration location. If this is not possible in some areas, long-term storage by replenishing dry ice or increasing freezer capacity can be considered.

5. Address labor shortage

Currently, many locations are relying on hospitals and primary-care sites alongside retail pharmacies for vaccine administration. However, as vaccines will be deployed to the general public, more vaccine administrators will be needed. So, deploying the vaccines to larger and streamlined sites will be more efficient. This will improve patient safety, utilization of labor, and speed of vaccination.

Read more: How SAP Helps Realize Voice-enabled Warehouse Operations

6. Reduce spoilage at “care-points”

Manufacturers, distributors, and companies can collaborate to create ways to identify and track instances of spoilage. They can achieve this with proper guidance, training, certification, and optimization of doses.

As vaccines will be deployed to broader populations, accelerating the first-dose allocation as scheduled will be of paramount importance.

A possible way to prevent second doses from spoiling is to ask the vaccine recipient to commit to a second dose appointment at their point of care before administering the first dose.

7. Plan to overcome IT challenges 

COVID-19 stakeholders must identify IT systems and assess their ability to perform at scale. They must also agree upon standard requirements and processes to generate and share threat intelligence. Awareness of attacks on the vaccines will lower the chances of seizures in number and magnitude.

Additionally, manufacturers and distributors can commission systems to track if the vaccine recipient has demonstrated immunity. This will not only build confidence in immunity but help people have a recognizable and accepted way of certifying that they have been vaccinated. This is true, especially if it will release them from travel limits and other pandemic-related restrictions.

Read more: How to Pick the Right Logistics Management Software  

The organizations involved in the deployment of vaccines are not solely responsible for managing it across the common operating model. The risks can be reduced to a great extent with increased cooperation from stakeholders. So, working groups could get together to identify the risks, assess their impact, and determine if certain risks are evolving and how they can be addressed.

Building smart and custom logistics software applications can help fulfill the increasing demand for last-mile delivery. Fingent helps build healthy tech partnership ecosystems to ensure uninterrupted supply and distribution of your products and services. It is the right opportunity to look at the future of logistics and decide whether to continue on the pre-COVID trajectory or change course. To see how our custom logistics software solutions can improve your team’s productivity, get in touch with us. 

Mobile application development is the #1 priority for businesses and enterprises in 2021. Are you well-equipped to plan your requirements and develop a robust business mobile app? 

Mobile app development in 2021: Practices you should follow 

As consumer behavior continues to evolve, more and more businesses adapt their strategy to earn customer satisfaction. With the increased public usage of smartphones, e-commerce and mobile backing experience a significant boom. A mobile app is essential for running a business successfully, and its significance has been more than ever before.   

A mobile app is not just a mobile version of your website but is a crucial engagement and experience-driven environment needed for a cohesive customer journey. A mobile app can help build a strong mobile presence and attract a large audience towards your services or products.

According to a survey, by 2021, there will be around 7 billion mobile users worldwide, and by 2022, it is estimated that the annual mobile app downloads will reach 258 billion.

According to the ContractIQ survey, roughly 62% of businesses already have an app or are in the process of developing one. 50% of these businesses use their apps for support and engagement, 30% for revenue generation, and 20% for branding. Many companies are investing in mobile apps as they help generate new or expand an existing business.

With many countries still under lockdown and others following social distancing, the demand for apps such as digital payments, groceries, and entertainment has increased tremendously. Many enterprises and businesses have resorted to digital platforms and are reaping their benefits.

Here, we have discussed the importance of investing in mobile apps for your business and how it can boost your business growth even during a pandemic.

Why invest in mobile apps?

With more people turning to mobile apps to interact with brands, businesses’ mobile presence has become necessary.

In general, mobile apps help boost sales, provide a better customer experience and become more competitive.

According to a research by Clutch, two main reasons by which mobile apps facilitate business growth are:

• Improving customer service
• Providing a return on investment

Read more: Mobile App Development: 4 Tips To Consider

Five ways mobile apps benefit your business

1. Adds value to your customers

Customer engagement is the most significant aspect of customer relations, interactions, and transactions. When someone looks for your product or service, it’s essential to keep the person engaged. 

You will have to increase your interaction with the customers for better promotion of sales.

So how does a mobile app fit in here? Starbucks’ mobile app is the best example of successful digital engagement that’s both innovative and inviting. Its user-friendly mobile experience, engaging loyalty program, mobile pay and ordering, and integration with other platforms and services make the coffee chain a customer experience leader.  

To put it simply, a mobile app like Starbucks can offer an outstanding and engaging digital experience to customers. 

2. Boosts brand building

In the past, brands used to advertise their services through posters, calendars, refrigerator magnets, billboards, and hoardings. Companies imprint their brand logos on such mementos to increase their visibility. 

Today, a mobile app is capable of replacing all these. A mobile application can promote brand awareness and recognition among customers and be an effective communication channel. By regularly interacting with your target audience through the mobile app, you can earn customer trust. 

Customized mobile apps help educate your customers about your brand and engage them effectively. The more they listen to you and your sales pitches, the more they will commit to your brand.

Read more: Top Technologies Used to Develop Mobile Apps

3. Increases sales

You can incorporate different loyalty programs into your mobile app. It will make your customers revisit your store (digital/ physical) and spend more time. Offering rewards in tiered layers allow customers to earn better incentives as they move from one level to another. It will help boost brand recognition. 

Gamification is another way by which you can reward winning customers and provide discounts and prices to pre-defined activities such as sharing pictures or a notification. Scratch-and-win is another feature that can help raise engagement among users. It can work well for both customers and vendors. 

4. Improves efficiency

Integrated shopping carts with food ordering and scheduling allow the business to house these functionalities like a digital footprint within the app. For instance, if an eatery incorporates an online food ordering system within its app, it will more likely see a significant increase in online and in-app ordering. Similarly, if a retail business collaborates with an e-commerce system, it will see a productivity improvement and eventually overall sales. With mobile apps, companies can enhance user engagement with inbuilt scheduling software that notifies users about the schedule.

5. Build a loyal customer base

Having a loyal customer base is very critical for any business. A mobile app is one of the best ways to engage with customers and create a loyal customer base. An app allows customers to interact with your business at their convenience. With referral programs, you can encourage your clients to refer your products or services to others.

If you are not convinced with the above points, here are a few more reasons to consider incorporating mobile apps into your business strategy.

• Notify users about your new offers and products
• Reach out to younger audiences
• Sync email and social media accounts of users
• Stay ahead of the competition 

View infographic: All you need to know before selecting a mobile app development method

Consider a few things before getting started

Planning your mobile app

Before developing your mobile app, you must plan. You need to outline details like objectives, budget, specifications, and scope. Get a clear picture of your app before sending it to a mobile app developer so that you can be quoted accurately, reasonably, and realistically.

Choose the right developer

We may sound a little biased here. However, we need to say that we’re helping brands worldwide to realize their visions w.r.t. their mobile apps. We provide consistent, high-quality, and cost-effective results with robust, agile teams and dedicated QA practices. Our experts can help you identify your requirements precisely, select the technology and framework needed to build your app, customize the app according to your requirements, and update and maintain it regularly. 

Watch video: Fingent can help you choose the right mobile app development approach by evaluating your requirements.

If you’re not sure how or where to start with your enterprise or business mobile app, we’re here to help. Fingent’s mobile app development team has curated an app specification template that is simple and straightforward. Please fill out this template and share it with us. Our expert will get back to you with the answers.

Alternatively, you can send us your requirements and queries by clicking here. 

Medical Virtual Reality offers excellent opportunities for healthcare providers, practitioners, researchers, residents, patients, and chemists. Here’s a brief overview. 

Virtual Reality: Increasing success rate and establishing trust in medical education

In 2013, the World Health Organization (WHO) estimated a shortage of approximately 7.2 million health care professionals worldwide. The report also stated that this shortage is expected to reach 12.9 million by 2035. Besides the deficiency and disproportionate distribution of healthcare workers, the inadequacy of training programs also affects the delivery of uniform healthcare services worldwide. Leading healthcare organizations have been focusing on developing strategies that can increase the number of healthcare workers and enhance the quality and relevance of medical training.  

In recent years, several modes of eLearning have been used to disseminate information and impart training to medical students, out of which Virtual Reality Applications deserve a special mention. Virtual Reality Environments (VREs) allow users to experience real-life scenarios via simulated counterparts and gain practical knowledge that would otherwise be difficult to comprehend in a real environment. 

Read more: Is Mixed Reality the Future of the Healthcare Industry? 

Here are a few examples of how VR improves medical education standards and how it enables novice medical personnel to learn concepts in environments that replicate real-life scenarios.

1. Reduce stress and anxiety among medical students

Medical and traumatic emergencies can be daunting and stressful, especially for the early-career medical personnel. Preparing novice doctors to respond effectively to medical emergencies before being confronted with a real scenario is challenging. Unnatural or high-cost training modalities fail to replicate the stress and gravity of real-world trauma management realistically. Immersive virtual reality (IVR) may provide a unique training solution.

VR-based medical training recipients report better learning of anatomical positions, reduction in surgery time in the real environment, increase in the safety of both physician and patient, positive psychological effects on learners, reduction in training costs and efforts, and overall improvement. 68% of nursing and 58% of medical interns reported that VR-based training has significantly reduced their anxiety about occupational needlestick or sharp injuries (NSI) prevention.

2. Ensure uninterrupted in-hospital training

During April-July 2020, when most countries went to stringent lockdown measures to curb the spread of the coronavirus, several medical colleges and universities adopted virtual reality to supplement the traditional in-hospital medical training. Due to in-hospital access bans, the training providers offered students virtual patient-based training, debriefing, and simulated clinical scenarios on a case-by-case basis, all via virtual reality environments. 

A recent report on students’ perception of VR-based medical training found that:

• 77% of medical students considered VR training to be a trustworthy platform for initial clinical assessments   
• 94% remarked that VR is ideal for diagnostic activity, and 81% appreciated its usefulness in treatment options
• Furthermore, 84% of students felt that the scope of VR training would move beyond apprenticeship at a patient’s bedside

3. Immersive VR environments help develop empathy

The most significant advantage of virtual reality is that it allows users to experience any situation from any perspective. In that way, it can be called the “ultimate empathy machine.” Patients suffering from traumas such as memory loss, physical or mental abuse, age-related health issues, Alzheimer’s disease, drug addiction, and other ordeals need a soothing atmosphere and reassuring words to recover quickly. Immersive VR training is an effective teaching method to help medical students develop empathy towards such patients.

An educational project conducted by the University of New England (UNE) successfully used VR to teach empathy to medical and health profession students. The project used a VR tool called “Alfred Lab app” – to teach students about macular degeneration and hearing loss from a 74-year-old African American man’s perspective. Realizing an aged and ailing patient’s thoughts and concerns enables the residents to develop empathy towards such patients.   

4. Improve practitioners’ skills, speed, and mobility in operating rooms

From rote memorization of theories, the modern medical training practice has evolved to imparting skills in life-like environments using virtual reality simulations. Even in the absence of faculty, VR systems enable students to learn practical surgical concepts when faced with a given patient. VR systems make medical training access more broad-based and flexible. Medical professionals can use VR to visualize the human body’s interior and learn better about human anatomy.

According to a study published by the Journal of Advances in Medical Education & Professionalism, the American Board of Internal Medicine (ABIM) has proclaimed that residents need to be trained by simulation tools before attempting any patient interventions in real life. The board also finds immersive VR training to be effective in mechanical ventilation and invasive hemodynamic monitoring. 

Dr. Dimitris Stefanidis, professor and research scholar at Indiana University School of Medicine, concluded in a study that surgical residents who underwent training in laparoscopic suture using video simulators had reported improved operative performance, speed, and mobility at the end of the practice. Performing surgeries that require vast experience and sensitivity, such as an osteotomy (bone-cut surgery), can be simplified for surgeons through virtual simulations. Immersive simulations along with tactical feedback are safer and cost-effective than traditional teaching methods. 

5. Impart health education and awareness among patients

In addition to practitioners, patients also can gain awareness of their medical conditions and treatment principles using VR. Clinical professionals can use simulated environments to communicate the impact of unpleasant lifestyle practices such as noxious drug usage, metabolic dysfunctions, obesity, growth of certain tumors, the effect of smoking and drinking on lung and liver functions, etc.  

Chronically ailing and hospitalized patients can use VR goggles or headsets to experience their home in an immersive environment and chat with their family members. By installing a 360-degree camera in their home, the patient’s family can make sure that the patient experiences the interaction just like how he/she used to feel it while at home. During the COVID-19 pandemic, VR was highly applied in remote sites to facilitate telemedicine, control the spread of infection, plan, treat, and provide proper awareness to people regarding this disease.  

Read more: The Application and Impact of Information Technology in Healthcare 

Getting started with VR

Medical VR is no more a sci-fiction. VR-trained surgeons report a 230% boost in their overall performance compared to their traditionally-trained counterparts. 

VR can help you conduct engaging medical conferences, help women get through labor pain, train surgeons and medical residents, reduce pain and anxiety among patients, and expedite recovery in physical therapy by tailoring exercises to patients’ therapeutic needs. 

If your next question is how to start with VR, Fingent helps you develop these virtual simulators:

• ACLS (Advanced Cardiac Life Support System)
• Accident Trauma Care Standard Operating Procedures
• Orthopedic or Cardiac surgical procedure that involves using complex tools
• Neo-Natal Resuscitation Simulator (GOLDEN MINUTE PROTOCOL)

Would you like to discuss that with our expert? Drop us a line, and a member of our team will get back to you shortly. 

What comes under the scope of digital transformation? How does it differ from digitization and digitalization?  

Digital Transformation vs. Digitization vs. Digitalization: Decoding the Concepts

The term digital transformation captivates every enterprise leader. Given the hype from software vendors and analysts, it’s hard to find an enterprise technology today that doesn’t self-endorse as a critical component of digital transformation. 

While everyone seems to agree that digital transformation involves employing technology to accomplish business goals, there are differences of opinion among companies on what digital transformation is and isn’t. For a few, it means getting into e-commerce or moving into a cloud database. Some consider digital transformation as the adoption of advanced technologies like the Internet of Things or Artificial Intelligence to become more competitive.  

Read more: Why Business Leaders Must Embrace Digital Adoption 

With a lot of uncertainty prevailing on digital transformation’s scope and purpose, let’s take a closer look at what digital transformation means and not.

Digitization, digitalization, and digital transformation: Don’t confuse them

An excellent example of digitization is the conversion of paper-based forms and documents into electronic spreadsheets. Digitization enables businesses to cut costs to become more efficient. However, that’s the only competitive advantage it offers, either getting better or cheaper. Exactly what Microsoft Office did during its initial days by helping us compose and save documents easily. 

With Big Data, Cloud Computing, and DevOps becoming ubiquitous, digitalization advanced businesses’ need to expand their online presence. A field service provider who never relied on software to run her company is now using an FSM suite to manage accounts, send invoices, create and schedule work orders, and generate reports. A digital strategy- such as a website or a mobile app- is inevitable for a business to stay connected with its customers in this digital world. 

In addition to cost reduction and differentiation, digitization and digitalization are intended to simplify what a business does without drastic augmentation.

Digital transformation shifts the focus from the engineering mindset to the experience mindset. Peloton bike that offers an immersive cardio experience is a recent example of digital transformation. Peloton’s latest $2300 exercise bike streams customized workout content to its users through the large 22″ touch screen attached to it. Peloton applies user data tracking, engagement, and experience to replicate the studio-grade experience. This appeals to a vast customer base. 

When most of the outdoor gyms were shut down due to the COVID-19 pandemic, Peloton transformed the indoor exercise experience for their customers with personalized content streamed live as well as on-demand. 

“Digital transformation can simply be defined as the application of new and emerging technologies to make fundamental changes to your business model.”

Read more: 4 Key Questions to Ask When Your Business Embarks on Digital Transformation 

Digital transformation: Three areas of focus

“It’s not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change,” wrote Charles Darwin in 1809. For businesses, keeping up with the change is no longer an option but a condition. How can business leaders seize the opportunity and lead the change?    

Read more: Fingent Speaks: What it Takes to Build a Successful Digital Transformation Strategy 

1. Build and deliver customer-centric experiences

Digital transformation reimagines and redefines the customer experience. It isn’t easy to find a sector that is not disrupted by technology today. 

Dairy farming, one of the most traditional industries that still follows farming practices passed down from generation to generation, is now embracing emerging technology to get smarter. 

“Connected cows” – cows wearing pedometers and Fitbit-style necklaces to monitor feeding habits, acid monitors to detect digestive problems, and other cow-monitoring mechanisms to oversee milk production, smooth calving process, and ensure cattle health is an example of digital transformation in a traditional industry. The “connected cows” farming has led to greater crop yields and simplified the management of larger livestock herds. 

Doesn’t emerging technology improve the farmer’s experience who first checks out her mobile or PC before heading to the stable in the morning?  

2. Make the best of advanced technology

The early IT activities were focused on cutting costs and reducing human efforts by building relatively simple applications. With the growth and complexity of computing platforms and software applications, businesses have been showing the hunger to find the next big thing in technology that can enhance not just what they deliver but how they deliver. The ubiquitous digital assistants such as Apple’s Siri, Google Now, and Amazon’s Alexa can understand and recognize the context and enable businesses to improve customer interactions by not just being responsive but proactive. 

Oncologists and pathologists use machine learning to discern patterns in symptoms to detect cancerous tissues or analyze bodily fluids. Mixed reality (MR) technology that breaks the barrier between physical and digital worlds is now getting mature enough to take digital data and place it in our actual environment. Ohio-based Case Western Reserve University uses Microsoft HoloLens devices to study human anatomy where an entire class can view the same life-sized 3D image at once. IoT applications that gather data continuously are programmed to improve the quality and productivity of life, society, and industries. 

Robotic Process Automation, Blockchain, Augmented and Virtual realities, Artificial Intelligence- are all emerging technologies that enable digital transformation by enhancing customer experience. With numerous open-source libraries made available by tech providers like AWS, IBM Watson, Google Cloud, and various other vendors, it’s now possible for anyone to experiment and create POCs free of cost. The democratization of technology accelerates digital transformation.  

Read more: Digital Transformation in Financial Services: All You Need to Know  

3. Culture, organizational structure, and processes

“Transformation isn’t a plan or program; it’s a chain reaction of experiments,” says Joris Merks-Benjaminsen, Head of Digital Transformation at Google. 

Fostering an environment of openness, business leaders can create a culture that allows ideas to flourish. Fluid structures, tools, and workplaces encourage employees to think outside the box and embrace change. Predictive models solely based on past experiences will only have a short-term impact. If you can offer more flexibility in the design and logic of a business case, people are more likely to invest their time, effort, and skills in things that matter for transformation. 

Enterprise leaders can make way for transformation by:

• Supporting people focus on the future by establishing a stable long-term vision that includes well-defined challenges for them to work on.
• Implementing tools that facilitate cross-team collaboration and encouraging everyone to connect irrespective of hierarchy or position in the org chart. 
• Adopting a “test and learn” approach, including “learning from mistakes” and rewarding experimentation. Small gestures of appreciation like awards and incentives inspire employees to practice acts of innovation.   

Passionate leadership that cares about the customer and stimulates forward motion by encouraging entrepreneurship will successfully ride the transformation wave.

What digital transformation means today

Before Netflix, we used to scour shop racks in search of tapes, discs, and DVDs. Today, Netflix has transformed our content consumption experience by leveraging AI-driven content recommendations, live streaming, and endless libraries of digital content served upon our personal devices, topped with personalized suggestions, reviews, and attractive subscription options. 

Digital transformation is not about how your business can sell more products to more people. It’s about making your customers spend more than they would otherwise. Rather than repositioning your brand as a seller of your products, you should aim at transforming to be a solution provider that helps solve your buyers’ woes and enhance their experience. If the first wave of transformation brought businesses online, the current wave of transformation requires businesses to innovate their selling process and offer new services and products that can solidify customer loyalty.   

Need help with your digital transformation goals?

Fingent is setting up practices to actively leverage third-party developer innovation to reduce the time-to-market for our customers and us. One of our products, InfinCE, is empowering small businesses to achieve digital agility without the need to own infrastructure or an IT practice. ReachOut, another product, has digitized several field service businesses through automation of manual operations, digital inspection forms and checklists, and intelligent scheduling. 

Fingent’s team is highly experienced in helping businesses solve their digital transformation challenges. We have partnered with businesses worldwide in their digital transformation projects. We can help you define your vision and create robust digital transformation plans that enable your business to transform and grow. To take advantage and get the ball rolling, please get in touch with Fingent.

Embedded finance, aka embedded banking, is transforming the financial services distribution model. E-commerce companies, Point-of-Sale systems, ride-sharing apps, food ordering apps, and other digital financial service providers consider it a revenue opportunity. 

Is 2021 the Beginning of the Embedded Finance Era?

With over $7 trillion in revenue, embedded finance has generated a significant buzz in the FinTech market. Sadly, the financial services industry has not upgraded its core business model in years, and the COVID-19 pandemic has made the need even stronger than before.

While banks and insurance companies have spent exorbitant amounts of money digitizing their existing processes, it is high time that they invest fully in creating digital business models to recover the economic crisis.

Read more: The New Untapped Opportunities for FinTech Companies in the Coming Years 

Embedded finance helps businesses overcome digital adoption barriers and offer outstanding financial services to customers. While embedded finance will benefit the economy globally, its potential implication for the FinTech industry is massive.

Fingent’s FinTech application development services continuously provide financial service and technology innovations, valued by global financial services institutions. 

What is Embedded Finance?

Embedded finance is the amalgamation of a non-financial service provider with a finance service. It allows enterprises to create new revenue streams and reinvent the services they offer their customers. It is beneficial to both the enterprises as well as users. In most cases, it is easier to buy products from one single source instead of interacting with many other businesses over the day.

FinTech is already growing at a significant rate, and the pandemic has caused more people to use day trading platforms from lending sites to stocks.

As the world will start incorporating FinTech in their lives, embedded finance opportunities will increase in the future.

What are the opportunities for Embedded Finance?

The most significant advantage of embedded finance is that it streamlines financial processes. Previously, there was a gap between a consumer and the service provider or seller. So, the consumer would often approach a lender or a bank to bridge the gap. However, with embedded finance, the need for a third-party bank or lender is eliminated. Here are a few examples to understand how embedded finance can help you.

Read more: FinTech Innovation: What Is In Store?  

1. To make payments

For some consumers, paying with cash for a purchase hurts, making them reconsider a purchase. Embedded systems help eliminate this pain. A consumer using a mobile app with an embedded payment program can tap a few buttons and make a purchase instead of digging into their wallets for cash – for example, a ride-sharing app like Uber. So, when you book your ride, you don’t have to pay the driver cash or pull out your debit or credit card at the end. Instead, you complete the transaction in the app after you reach your destination. You can also use the embedded system to order your favorite cold brew or lip-smacking snack from Starbucks. The mobile app allows users to order and pay for their best-loved delicacies. Starbucks’ online ordering system also rewards customers with redeemable points for every purchase.

2. Lending

Before embedded finance, a person had to apply for a bank loan or open a credit card if he/she needed to borrow money. However, with an embedded system, a person can apply for and secure a loan at the time of purchase.

Klarna and AfterPay are examples of embedded lending. These programs split an online purchase into smaller monthly payments. For instance, a payment of $100 can be divided into four installments with $25 each.

Read more: FinTech: Safeguarding customer interest in the post-pandemic world 

3. Insurance

The need to consult an insurance agent or broker for purchasing an insurance policy is eliminated with embedded insurance programs. In the past, buying insurance was needed to buy a car or a house. Also, it was a completely separate part of the process. Some companies have now found ways to speed things up and increase their bottom line by embedding the action of applying for an insurance policy into making a necessary purchase.

For example, Tesla offers an insurance program that allows people to purchase an appropriate amount of coverage almost instantly. Additionally, the insurance available directly from Tesla costs less than a policy from a third-party insurance provider. 

4. Investment

Most people feel investing is a complicated process and prefer to stay out of it. However, embedded banking programs help simplify the investing program. 

For example, Acorns is a program that invests your spare change by rounding up purchases, thus making investing seamless and touch-free. It doesn’t require you to manually pay back the money since the app takes care of that. They adjust their portfolio according to the market, and so you don’t have to pay attention to the values of mutual funds or stocks.

How can enterprises use embedded finance or banking in their products or services?

Organizations can embed finance or banking in several ways. Even companies that are not in the FinTech industry are seeking ways to offer financial services. For instance, Shopify is offering lending services and bank accounts to companies. Organizations like Udaan and Grab have also started financial services like Udaan Credit and GrabPay.

In some cases, companies can act as connectors between financial services and non-financial businesses. For example, organizations can use a data transfer network by Plaid to offer financial products.

Another option for companies is that they can work with businesses that embed the required infrastructure into their products or services. With an increasing number of transactions and payment processing, the platform ecosystems can expand quickly, giving rise to the need for external financial services.

Read more: Technology in Finance: What to look out for in 2021?  

How is embedded finance beneficial to companies?

1. A new revenue system

Most customers show displeasure when redirected to multiple applications or experience a failed transaction due to timeout. The best resolution to this issue is to have a single unified flow in the customer journey. Customers would stay loyal to a brand if they have an easy-to-use eCommerce website.

Companies can charge a small fee as a commission on such transactions. It helps companies to have a new revenue opportunity without investing in bringing in new customers.

2. Increased hit rate/footfall

Embedded finance products can boost footfall if they can provide an overall improved experience. Given the cut-throat competition, customer loyalty can decline when a better product is launched in the market. Consumers will not hesitate to switch their allegiance to a competitor as long as they get what they need.

Companies can expect an increase in hit rate and better scope of converting users to potential customers with embedded finance products. If the transactions are smooth, the conversion rate will improve.

3. Use existing resources

Organizations need not worry about the expenses and resources needed to acquire new customers or procure high-level infrastructure. By including a financial angle to create an embedded product, you can modify the current systems.  

4. Improved customer experience

Embedded finance helps companies create a unified journey for their customers. Offering more services to the customers will eliminate their need to deal with a third-party vendor for completing their transactions. It will result in higher profits. The direct connection between the customer and the company will help improve the customer experience significantly.

Read more: Digital Transformation in Financial Services: All You Need to Know  

How will embedded finance change the future of the FinTech landscape?

With the evolving nature of technologies, embedded finance will persist due to its customizable nature. It will give rise to new opportunities and reduce the gap between various industries and their interactions. 

Companies must be open to collaborating to build a bigger market, survive, and stay ahead of the competition. Software solutions providers and technology companies like Fingent play a crucial role in boosting the financial services landscape. Contact us to know more about our FinTech software development services and solutions.