Any client needs to know how a proposed app is likely to work and impact their business. It will provide them with an insight into the functionality of the app and how it helps the end users.  This is where wireframing comes into play as an essential part of mobile app development. A professional app development company can use wireframing as an essential tool for laying out the functionality, visualization, navigation, UI and preliminary function of an app. 

Wireframes have a significant role in the design process. As yet, wireframing has been the most effective way to detect usability issues early on in the design process. Wireframes typically do not include color, graphics or stylized fonts so that the reviewer is least distracted and focused on the user flows and user experience.  In what follows, we will highlight why wireframes constitute a vital part of the app development process. 

App Designers consider Wireframing an Ideal Building Block 

Wireframing in App DevelopmentWireframes are essentially a visual conception that illustrates the screen interface of an app. Usually conceived as black and white layouts, the wireframes outlines how different elements of the app like pages, navigation, and conversion portions are laid out. As a blueprint, a wireframe ensures the level of attention in design and UI so that it remains practical for the end user.  

It lays out the skeleton of the app which portrays the page‘s interface (elements spacing, content prioritization, and functionalities) and how users interact with the site. Wireframes act as the vital link between the information architecture and the visual aspects of the design. 

Moreoverwireframes act as a visual representation of how the user manages different scenarios and achieves the business objectives. It acts as a site architecture with links provided in each of the wireframes so that a clickable model is built for getting a full demo experience of the app. 

Wireframing is the stepping stone for an app to become successful, which also have numerous other benefits. 

How to Create a Wireframe [Source: SmartDraw]

Wireframing Tools – Key to Navigating the Flow of the App

A wireframing tool will help you understand how to create an app or website essentially easier by visually paring the product down and focus on the functionality and user interactivity of your product. 

Clients need to be educated on how your proposed app or website will work. A written or verbal explanation would leave major functionalities down to their imagination, giving way to more errors. This situation is not helpful for you or your client. It is here that wireframing tools can play a significant role in squaring that circle.

Wireframing tools differ with varying levels of functionality some of which can be used purely for simple wireframes, while others to create a working prototype. Some wireframe tools take you through the entire process of roughly sketching your wireframes, creating sitemaps, flowcharts, and storyboards; collaborating them with others, and building functional prototypes.

The Boons of Wireframing in App Development

What wireframing does is to create a visual framework of the entire app. It steers clear from complex flowcharts by substituting with an understandable model that eases the workflow and accelerates the app development process. The following is a check-list of the benefits of using wireframing in application development:  

  • A Walkthrough of the App 

The blueprint of the app laid out through wireframes will give the client a clear picture of what the app is about and its functionality. Using wireframes, the client can suggest changes or improvements so that the final app design remains in accord with their goals. A proper wireframe is essentially a walkthrough of the app that guides the clients and developers to focus on building the app solely with the end user experience in mind. 

  • Improves Development Process

Wireframes aid real-time communication within the team, which helps speed up the development process. It eliminates design errors as the wireframes can provide insights into the workflows to be used by each section of the development team. The improved app workflow helps the team to focus on the responsiveness of the app using regular feedbacks. Such a method is very useful if a deadline is looming large. 

  • Aids Interactive Apps

Some apps need good animation display such as in case of a gaming app. An interactive app requires a blueprint for visualizing all the ideas, designs and features. Wireframing allows just that as it gives developers the means to preconceive the visual and moving elements within the app. This will give them an estimate of how the interactive elements of the app functions and the effect that it has on the user experience. 

  • Allows Easy Changes

With a wireframing tool, it is easier to make the necessary changes during the app development process. The wireframing model allows the clients to suggest the necessary changes during the actual development. Developers can then work on these suggestions easily by making the relevant changes to the app. Any changes made will instantly reflect in the app, which allows the development team to implement the client suggestions right away. 

  • Minimizes Overall Project Costs

Having a good wireframe for an app can cut down the costs involved in its development significantly. The client can request the necessary changes when previewing a demo of the app through the wireframes. This prompts the development team to work on these changes in the initial stages of building the app. Changes or additions during the final stages usually prove costly. A wireframe eliminates this and quickens the process of making the app ready for the launch. 

Building a great wireframe

At Fingent, wireframes are a complete reflection of our client’s unique requirements. Our team makes it a point to understand our clients not just from a technical perspective but from an emotional perspective as well. This helps us address their requirements better so that the end results always remain fruitful. For that purpose, we employ a standard process of wireframing to build apps with rich user experience and responsiveness. Here are the major steps involved in our wireframing process:

  • Understanding the client – Getting to know what the client wants from a technical perspective helps us in determining the right solution for them. But we go an extra mile to understand the client from an emotional perspective as well so that we can serve them better and do more than just provide a technology solution. We get to know what exactly is in the minds of our clients, which helps us in being proactive in our approach.
  • Understanding the outcome – The first step in creating a wireframe is understanding what our client intends to do or convey through a particular app. That is, what the client wants his/her users to do. It includes finding out whether the client wants its users to do a particular action or read a particular thing or even feel a particular way after going through the page or app section.
  • Creating user stories – We then create user stories which cover the list of features required in the application and also a brief description of the flow and functionality within each section. This helps us better in knowing what to use and where it is placed like whether it is best to use a checkbox or a radio button for a particular element on the page or to have a text box or drop-down menu for another element etc. While creating the wireframes, this can act as a quick reference.
  • Designing the wireframes – After obtaining the required inputs from our clients, we then proceed with creating the wireframes by using a stencil kit or other simple wireframing tools depending on the complexity of the application. The wireframes that we create using this method are shared with our clients as well as our designers so that everyone can come up with better ideas and solutions.
  • The user interface – While we go about the process of wireframing, we always keep in mind our client’s unique requirements. But we also make it a point to put ourselves in the shoes of the users of the app as well. This helps us understand and answer many questions that the users might have in their minds while going through the app. Together with the valuable inputs from our client, we create apps that are more user-friendly by applying the necessary changes. We preoccupy ourselves with questions during development such as ‘What does the user want?’ or ‘What will the user think?’ What we primarily ask ourselves while wireframing for apps and web pages is ‘What does the user want?’ or ‘What will the user think?’ with the aim of  leading the users to what our client wants them to do.

Summing Up 

In a nutshell, a good wireframe is a simplified visual concept of the future app. But they can also wreck a project if not done correctly. It helps build a mockup of the proposed app that contains its would-be features and functions. 

It doesn’t give any idea about the design but helps to understand the functionality of the application, which is its definitive advantage. It enables the client, developer, and designer walk through the structure of the app without being distracted by colors or graphics.

Even though wireframing could take up some time before the development of the solution, it is always better to make your wireframes perfect and then get into development. At Fingent, we make it a point to wireframe every section of any app, as it is much more meaningful and safe for development later. Our experts assert the importance of wireframing as it allows in creating flexible workflows for easily incorporating changes. Moreover, it simplify the process for the developers and designers to begin executing once the core features and elements are confirmed.

Throughout the process of wireframing and development, we believe it is best to keep in touch with our clients on a regular basis. In this way, we are able to keep them updated on the developments and gather feedback to make sure that it ultimately meets their requirements. This approach not only helps us in our projects but also in building solutions that truly matter to our clients.

Related Reading
A Practical Look At Using Wireframes. Read who uses wireframes, what’s their purpose & how do they work together here.

 

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    Ashmitha Chatterjee

    Ashmitha works with Fingent as a creative writer. She collaborates with the Digital Marketing team to deliver engaging, informative, and SEO friendly business collaterals. Being passionate about writing, Ashmitha frequently engages in blogging and creating fiction. Besides writing, Ashmitha indulges in exploring effective content marketing strategies.

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      Businesses increasingly rely on the capabilities of their workforce to gain an edge over the competition in the complex business landscape. Pressure on Internal Learning & Development teams have increased immensely to train under-skilled human resources to make them more competitive and relevant to changing business trends. With rising shortage of talent, hiring processes are failing to meet the talent expectations of an organization.  As per a study conducted by CareerBuilder, 49% of employers have made up their mind to hire people who are underskilled and train them to bring them up to be productive resources who adds significant value to the organization’s growth. Even though this is an excellent opportunity for L&D departments, the cost for such training programs are always a matter of concern.

      eLearning

      With the growing popularity of eLearning, it has been seen in many cases that shifting to online training makes training very effective.

      • According to a report by Judith B. Strother that had findings of Hall and LeCavalier, some of the big shots were able to cut their training costs tremendously by switching to blended learning. One of them is Ernst and Young, who cut their training  costs by 35% (An Assessment of the Effectiveness of e-learning in Corporate Training Programs)
      • The same report also described how IBM was able to cut almost $200 million after moving to online corporate training.

      So where should we start off?

      Assess your Requirement

      It’s important to understand what your organizational goals are from a training perspective. You can use employee surveys and quizzes to create a training program that can be effective in developing employee capabilities as per their requirement. Furthermore, a retrospective on training feedback will help you fine-tune your training plan.

      Using the results from employee surveys and quizzes, you can narrow down those areas where training can bring your organization closer to its strategic goals.

      Program Streamlining

      As employees are expected to juggle multiple responsibilities, there are many areas where they may need to be trained on. Some programs can be redundant and thus avoided entirely. Categorizing your training modules as per their priority can make your programs more cost-effective. Based on their priority, you can decide on when and how much to invest in them. This is useful, especially where your training costs are charged per training program.Learning & Development

      Prioritizing the development areas that will help your organization achieve its vision will not only let you use your resource efficiently but also drastically reduce the risk of investing in the wrong training program.

      Related Reading
      What’s in the future of LMS eLearning? Read Learning Management System: Does it Have A Future? here.

      Choose the Right Trainer

      The right trainer can reduce costs while providing the necessary training that your team needs.  Sometimes the top gun in the market may turn out to be the wrong choice for your organization. Each training vendor will have to be carefully assessed to suit your organization’s priority and requirement. If you are looking to develop your team’s soft skills or a general skill area, you don’t really have to invest a premium. However, when it comes to training your team on a specialized skill, you might want to consider vendors who are known for their quality of training in that specific skill set.

      Transforming learning and development [Source: Onlignment]

      Talent Management Strategy

      A general market study shows that over 70% of corporations having over 10,000 employees are focussed on setting up a Learning Management Solution (LMS). And today, almost all LMS vendors have a Talent Management system bundled along. From the market research, it has been noticed that companies having a Talent Management system from the same vendors as their LMS are getting almost four times returns from those who are buying them from a separate vendor. Learning Management System

      An eLearning software not only saves my time and energy to train someone on a specific skill set but also allows me to reuse a set curriculum/course with multiple candidates. The only effort required is to maintain/update the learning material when required. A good eLearning system will help me track my team’s progress with the training and at the same time help the employees map their training with their career path.

      Reducing cost in the overall functioning of an organization is a part of everyone’s priority list. Developing my team’s skill along with cutting cost is a deal I’m willing to take any day!

       

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        Ashmitha Chatterjee

        Ashmitha works with Fingent as a creative writer. She collaborates with the Digital Marketing team to deliver engaging, informative, and SEO friendly business collaterals. Being passionate about writing, Ashmitha frequently engages in blogging and creating fiction. Besides writing, Ashmitha indulges in exploring effective content marketing strategies.

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          The importance of security can never be understated in today’s age of big-time security breaches, where cyber-criminals strike at will. However, the enterprise app development team needs to make sure that the security does not impede usability, or in other words, security is not self-defeating.

          Most apps and solutions tap into the corporate database and handle sensitive data, including personally identifiable information. The implications of a breach can be ruinous and even sound the death-knell of the company. However, at the same time, today’s demanding workforce and highly pampered customers seek intuitive and easy-to-use apps. Customer satisfaction is critical to the survival of the app.

          The conventional approach to security is akin to adding more number of locks to the door of a house. While it makes it difficult for thieves to penetrate such a house, it also makes it difficult for the occupants themselves to enter.  In the digital world, forced to log in every time, forced to log in first into the device, then log into the software, and then enter a transaction password, being forced to change all these passwords once every two weeks, being said the password is not long enough or was used previously, and more, all strengthen security, but are major irritants and impede usability greatly.

          Here are some ways to balance the security-usability conundrum, or ensure security does not end-up self-defeating the very purpose of the app.

          Implement Security by Design

          The best approach to security is “security by design” or co-opting security during the development process itself.

          When security is embedded into the planning, design and implementation phases, developers may code with security in mind, use secure frameworks, and co-opt security testing a part of the app development process.

          Adding security layers at a later stage makes the entire process awkward, and hinders usability. Often tweaks have to be affected, and well-written code redone. The analogy is to manufacturing a door with a single tamper-proof deadbolt lock built-in, as opposed to adding multiple locks after the door is installed, to get the same strength.

          Enterprise Usability & Security

          Collaborate with all Stakeholders

          App developers need to collaborate with security experts and business managers, to assess the security risks and determine the best solutions to solve underlying security issues.

          If bringing the security and development team together is a challenge, establishing common ground is an even bigger challenge. Developers seek to make things as easy as possible for their customers or users. The security team remains obsessed with the safety of data, often with the attitude if someone has to wait a few extra seconds to access the data, so be it. They remain oblivious to the implications of the harried customer moving on elsewhere rather than wait or put up with a convoluted system.  Google usability studies reveal even a tenth of a second delay in an app’s performance adversely affects the user experience.

          A collaborative team effort, where every stakeholder is part of the prototype, design, and testing tasks make finding a common ground and workarounds easy. For instance, with a security team in the mix, developers will no longer have to figure how to securely connect to the enterprise every time they build an app. Inputs from the security team would help them build a secure connection, VPN or otherwise, which may even be reused for other apps. In the same way, security could design a secure way for users to log into these apps.

          Opt for Hardware-Based Authentication

          Developments in hardware technology offer an effective antidote to security vulnerabilities, without having to compromise on usability. A case in point is Apple’s Touch ID fingerprint scanner and compatible Android systems. By deploying such hardware-based security and authentication, users do not have to wrestle with irritating passwords, and developers are spared the cumbersome work in securing data and authenticating users through the application code. It also leads to faster development lifecycle and a much cleaner code.

          Enterprise Application development

          Limit Availability of Sensitive Data

          If data is not there to be stolen, it won’t be stolen.

          Businesses would do well to reconsider their business model and limit the availability of data online only to the minimal extent required. Hypersensitive data may be stored in impregnable silos, using military grade authentication, quite contrary to the much-touted logic of eradicating silos to facilitate big data analytics. Only the data required for analytics may be released, on a need-basis.  

          Developers could also make use of Security Information and Event Management (SIEM). SIEM collects security log events from numerous hosts connected to the enterprise servers, to identify normal patterns. An abnormal usage pattern triggers alerts, and even lockdowns, safeguarding the data. At the same time, normal, routine usage is allowed unobtrusively. The challenge lies in the complexity of configuring the SIEM.

          Leverage the Power of Simplicity

          Leverage the power of simplicity. Simple apps, with a minimalist design, and lean coding are not just easy on the users but contain lesser vulnerabilities. Such a set-up also minimize the chance of users doing anything to compromise security. A case in point is Amsterdam-based Usabilla putting in the minimal security necessary, and nothing more for its consumer feedback service. The simplifying services and features encouraged users to follow the right path rather than take actions having potential security implications.

          Hire Competent Developers

          Often skills gaps, poor planning and poor understanding of the business model by the developer aggravates the usability-security conundrum. Hiring competent enterprise app developers, who have considerable experience and exposure to the business, who are able to work closely with business managers, and who are able to deploy the best tools and techniques of the trade, is the key to develop highly intuitive apps, which are highly secure at the same time.

           

           

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            Tony Joseph

            Tony believes in building technology around processes, rather than building processes around technology. He specializes in custom software development, especially in analyzing processes, refining it and then building technology around it.He works with clients on a daily basis to understand and analyze their operational structure, discover (and not invent) key improvement areas and come up with technology solutions to deliver an efficient process.

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              Infince to Exhibit at The Small Business Expo, New York and Boston

              WHITE PLAINS –April 17, 2018– Infince will be exhibiting during The Small Business Expo ( America’s biggest event for entrepreneurs and business owners ), in New York on Thursday, May 3, 2018, and in Boston on Thursday, May 17, 2018. Infince will be located at Exhibitor Booth 521 in New York’s Javits Center and Booth 420 in Boston’s Hynes Convention Center.

              Infince delivers the three IT-essentials for business:  run-your-business software, secure cloud hosting, and concierge IT services, on a single tightly integrated platform. Created by Fingent, a leading developer of cloud-based technologies, Infince gives a business instant access to a complete, reliable, fully supported, and secure IT infrastructure, even if they don’t have any in-house IT expertise. Perfect for today’s “deskless” worker and employees who BYOD.

              Software: Infince offers a turnkey library of free, open source, enterprise software, including customizable CMS, ERP, CRM, and marketing automation software; and enables unified access to popular SaaS services, all of which can be activated or deactivated on demand. This integration greatly facilitates onboarding and offboarding of employees. A business’ internet domain, email server, and website can be set up with a few clicks. Out of the box, each user gets a suite of business office software, email, chat, secure file sharing, and productivity tools, including video meetings.

              Cloud: Unlike other cloud providers who have complex configuration options primarily catering to software developers, provisioning cloud resources on Infince is easy-to-do and easy-to-understand. Infince lets a business owner grow and manage their IT infrastructure themselves, in economical bite-sized increments. All employee files and communications are secured and inaccessible to search engine companies.

              Services: Infince offers a variety of service options including online help desk and expert application technical support, self-help support, configuration assistance, server management, and affordable custom programming services.

              Cost and Pre-requisites: An introductory starter package supporting up to 10 users is offered at $50 per month, and it requires no annual commitment. As a “thin client,” virtual desktop, Infince can be run from anywhere there is available internet service and on any device with supported browsers: from Chromebooks, tablets, and smartphones, to PC’s and Macs.

              “Infince is a complete and worry-free cloud offering that lets a business adopt technology quickly, with integrated support, and lets owners stay focused on achieving their core business goals.” said Stephen Cummings, SVP.

              Easy to use and simple to deploy, Infince makes it economical for a small business to get big business technology. For more info, see infince.com.

              About Fingent:   Fingent, the creator of Infince, develops software that equips businesses to operate more effectively, more efficiently, and with more resiliency. Since 2003, Fingent has developed sophisticated web and mobile software solutions that have been key to our clients’ business success — rapidly, on schedule, and on budget. Fingent has offices in White Plains, NY, and Cambridge, MA. For us, it is not just about delivering software, but also about partnering in business efforts to shape a brighter and smarter future.

               

               

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                Ashmitha Chatterjee

                Ashmitha works with Fingent as a creative writer. She collaborates with the Digital Marketing team to deliver engaging, informative, and SEO friendly business collaterals. Being passionate about writing, Ashmitha frequently engages in blogging and creating fiction. Besides writing, Ashmitha indulges in exploring effective content marketing strategies.

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                  The worldwide enterprise mobility market is growing by 24% GAGR, and its value will likely touch $140 billion by 2020. A key contributor to the growth is Android. However, enterprise seeking to leverage the gains of Android-powered mobility, however, needs to roll out intuitive Android apps, through which they can channel the ecosystem to the desired effect.

                  Here are the benefits enterprises stand to leverage by investing in Android apps

                  1. Android Cut Costs

                  Android is open-source. Its Software Development Kit (SDK) is available free of cost. Enterprises rolling out Android apps to power their systems and processes need to spend only on the development costs. They can minimize the software licensing costs, and get their software free of any royalties. The saving is considerable, considering CFOs in today’s highly competitive age are penny-pinchers, and reluctant to invest in anything not directly contributing to the bottom-line. Android App Development

                  2. Android facilitates Easy Integration

                  Most enterprises have multiple entities, departments, and processes. Having separate and distinct systems or processes for each entity needlessly duplicates the efforts and costs needed to maintain such systems, and also creates disjoints and data silos. Many enterprises strive to run company processes through a single integrated system. Android is the perfect platform for such an approach, as is is resilient, and able to run on any device or form factor. An enterprise can easily develop a CRM on Android and seamlessly link it with an Android developed a marketing automation suite, a Human Resource Information System, and more, creating an integrated whole. Such an approach ends the menace of data silos and facilitates the smooth and seamless flow of information across the enterprise.

                  A comprehensive Android-based platform is a convenient way to manage all functions of enterprises. The enterprise can roll out several functional apps, each linking to the integrated system. Such apps, which sits over the traditional enterprise systems, and which updates the systems in real-time, may be tailored to suit the workflow and process of the employee or the department. It gives an unprecedented level of flexibility to the employees and makes the enterprise adapt to respond to changes faster. For instance, if a particular situation requires a new workflow or a new level of coordination, all the enterprise needs to do is roll out a new app and disseminate it to the concerned employees or stakeholders.

                  Related Reading
                  Click here to learn some Android app development tips that make android app development easy.

                  3. Android Delivers Flexibility

                  Many-a-times, enterprises are forced to adjust their business operations to cater to the demands of an inflexible system. The ease and low costs to develop Android apps, and the flexibility of the Android platform mean enterprises need not make such sacrifices and can pursue their objectives in the most efficient way possible. Android makes it very easy and viable to develop tailor-made, and even innovative apps to suit any processes or any requirement. Custom apps may also be localized to maximize productivity.

                  4. Ease of Installation and Use

                  Developers have it easy with Android, thanks to the availability of Android tools which offer easy ways to improve, fix, and update apps thanks to the facilities that Android tools provide them.

                  Android applications are flexible and resilient to be published and pushed in multiple ways. It may be hosted in an app store, or even distributed through APKs. Enterprises can easily ensure their employees, customers or other targeted stakeholders can access and download the app in a very simple way, without any hassle. Unlike other stacks, which require a lot of learning curve and even set-up assistance, Android’s simple and easy nature makes it a DIY proposition.

                  Android brings very few complications or compatibility issues. Custom built Android apps, designed with end-user requirements in mind offer very little complication and syncs seamlessly with any business software, including legacy systems. The open source nature also means the availability of several connectors to link enterprise applications with popular packages such as Salesforce, MailChimp, and more.

                  Bizness Apps – “Mobile Apps For Businesses Made Easy” [Source : Flikli]

                  5. A Fillip for BYOD

                  The Bring your own Device (BYOD) concept is a rage in enterprises. A big reason for its popularity is the win-win proposition it offers to both the enterprises and the employees alike. Enterprises save on hardware and training costs, whereas employees get the convenience of working in their own familiar devices, with the associated productivity benefits. However, the success of BYOD depends on the availability of highly functional apps, through which employees can access their work. Logging in to the corporate intranet through a mobile browser every time is highly cumbersome and in any case, an inefficient way to work, frittering away much of the gains of mobility.

                  Android apps allow the employee to work seamlessly. It allows the enterprise to set policies to ensure BYOD does not compromise the integrity of enterprise data and processes.

                  With BYOD, employees, especially those on the move, can access enterprise applications securely through the API, and from their usual device. This expedites the decision-making process, makes work seamless, and saves the executives’ effort.

                  Looking to build an App for your business?
                  Wondering how to make an Android app for your business? We can help you build, design, test, and launch your Android app.  Contact Fingent now to have your App built. Get A Free Quote! 

                  6. Valuing the Stakeholders

                  Forward-looking enterprises of today share some common traits, and being responsive is one such trait. Enterprises which are responsive to its stakeholders, promote an open culture, and encourage feedback, gain a positive image, and reap rich indirect benefits out of it. A collaborative software development approach, with end users and other stakeholders having a major say syncs with such a culture and environment.

                  Android is the perfect medium for such a culture and approach. The large and vibrant Android community makes it the perfect option to receive customer feedback. Users of an Android app can easily share their feedback and even rate the app in the Play Store. Several freely available tools make collaboration easy.

                  7. Improved Customer Engagement

                  While mobile apps revolutionize the internal workings of an enterprise, its potential to boost customer engagement stands underrated.

                  Mobility is clearly the future, with more people already accessing the Internet through their smartphones than through traditional computing devices such as PCs and tablets. Among the various mobile platforms, Android is the dominant player, with 84% of the total mobile market share. Android’s dominance is unlikely to end anytime soon either. Enterprises investing in customer-facing Android apps, and promoting customers to download it to their smartphones, stand the chance of establishing a secured and reliable engagement channel with the maximum number of customers.

                   

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                    Girish R

                    Girish R, Programmer for 17 yrs, Blogger at Techathlon.com, LifeHacker, DIYer. He loves to write about technology, Open source & gadgets. He currently leads the mobile app development team at Fingent.

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                      The term “blockchain” is now commonly used as a synonym for cryptocurrencies, thanks to the tremendous popularity of Bitcoins. However, Blockchain is only the underlying technology behind Bitcoins. The potential of blockchain is open in many sectors, from banking to logistics, from healthcare to public administration, and more.

                      Blockchain transactions move data incrementally in peer-to-peer networks, with transaction records kept in transparent ledgers. The technology brings about a paradigm shift in the way enterprises approach data, and how developers write, market, and sell software.

                      Establishment of New Standards

                      Blockchain enables smart contracts, which allows any user to store, verify, and execute code on a blockchain. Several projects are now ongoing, holding the potential to replace the traditional processing, storage, and computing elements of the computing stack.

                      The Hyperledger Fabric, for instance, provides the foundations for identity, privacy, and processing. Developers may build robust components atop the fabric. Ethereum offers a similar blockchain, in either public or private mode. Both allow developers a choice of using enterprise-friendly programming languages to develop smart contracts. Ethereum has its own language which resembles JavaScript. Unlike what conventional languages offer, this Ethreum language allows users to define their own understanding of “consensus” and “currency.”

                      Blockchain standards are still fluid, with several new standards and protocols coming up by the day. A churn is imminent in the space, but the underlying reality of new standards and protocols is here to stay. The soaring popularity of the blockchain means these new blockchain standards, offering infinite greater possibilities compared to conventional programming, will soon become the norm in software development.

                      Understand the Blockchain in Two Minutes [Source: IFTF]

                      Transparent, Multi-Functional Databases

                      Blockchain adopts a distributed database where data records are accessible to everyone and is but protects against unauthorized access. These databases, built on peer-to-peer technology is more robust and secure and again eliminate the “middleman” provider.

                      A user having access to the application developed using the Blockchain development technology may view the data or add a record to the database, but cannot modify or delete any data record. Such robust databases improve the integrity of the entire process manifold. The benefits are especially huge in protecting the integrity of information in several sensitive industries, where even a minor change can have big implications.

                      Several major industries are already exploring the possibility of integrating blockchain databases into their core systems. For instance, GE’s Aviation Division plans to adopt these databases in aviation. The new blockchain-based software could manage GE’s aviation inventory, sales tracking, and record keeping, with a high level of transparency and integrity.

                      Innovations in this field even allow adding a blockchain layer to existing databases such as MongoDB and RethinkDB. Such interesting approaches allow enterprises to leverage the benefits of blockchain database without overhauling or uprooting their incumbent databases.

                      Usually, transparency runs counter to integrity. Greater the transparency, greater the risk of the information being tampered. Blockchain databases facilitate both and offer added advantages of cost-effectiveness and improved functionality. At the same time, there is improved accountability and better transaction support.

                       Empowerment of New Small sellers

                      In today’s business ecosystem, any transaction between two parties is done through a third-party middleman, whose primary role is to enforce reliability and trust. For instance, most online financial transactions are done through PayPal, Moneybookers or other intermediaries, who acts as the depository for people sending and receiving money. Likewise, freelance software development largely takes place either through software development firms or through third-party portals such as Upwork. Without such a third-party firm or portal, there is no reliable way for a buyer to contact and get work done from a seller, and for the seller to ensure he gets paid for the work done. The system is loaded against individual programmers, who rarely have the means or the time to market themselves and conduct the extensive administrative requirements vital to establish trust and integrity.

                      Blockchain offers a level playing field, offering a tremendous advantage to small players. Small sellers can now compete effectively with biggies, and eliminate the middleman firm or portal in the process. The peer-to-peer network of blockchain enables self-executing contracts, which facilitate payments between customers and developers, eliminating the middleman. The net result is an encouragement of small teams and individual developers, radically altering the hierarchy of the software industry.

                      Blockchain-Enterprise Software Development

                      The blockchain ecosystem is also throwing up various resources, which facilitate such decentralization and de-institutionalization of online transactions. A case in point is Game Protocol, a “decentralized gaming ecosystem” offering crowdfunding and other development tools to host games in the marketplace. The tool also accepts cryptocurrency transactions, allowing enterprise software developers to sell their products directly to the market without the help of an institutional or a virtual middleman who takes a cut of the proceeds.

                      New File storage Protocols

                      The Blockchain technology also offers a host of innovative file storage approaches.

                      The InterPlanetary File System (IPFS) project, which straddles storage and communication systems, offers a radical improvement to the incumbent HTTP communication protocol. The HTTP protocol downloads a single file from a single machine at a time, whereas the  IPFS downloads pieces of a file from multiple decentralized machines simultaneously, similar to how torrents operate. The process also co-opts the concept of Git or shared depositories and comes with several handy considerations such as convenient file naming and solid use cases. The protocol offers client libraries for popular incumbent languages, such as C++, Swift, Phyton, and JavaScript.

                      Filecoin offers another innovative storage mechanism. The protocol rather than adopt the conventional blockchain method of tracking transactions between blocks of spare storage around data centers and the Internet builds on traditional storage mechanism and adds a blockchain layer to it. Users may bid for the space on offer, and track usage,

                      The bottom-line of all these innovations is a radical shift in the approach to programming. Many of these new innovations are sure to become the dominant norm in the near future. Top software developers would need to radically alter their approach and co-opt these new concepts.

                       

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                        About the Author

                        ...
                        Vinod Saratchandran

                        Vinod has conceptualized and delivered niche mobility products that cater to various domains including logistics, media & non-profits. He leads, mentors & coaches a team of Project Coordinators & Analysts at Fingent.

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                          In today’s tech-neutral age, knowledge and skills are the key sources of competitive advantage. Smart enterprises institute Learning Management Systems (LMS) to harness and organize the corpus of knowledge available within its ecosystem.

                          However, the success of such initiatives depends not merely on setting up a Learning Management System. Success rather depends on ensuring that the system is compatible with the enterprise requirements and scalable to match the ever-changing requirements in an extremely fluid business environment.

                          Learning Management Systems traces its origin in delivering eLearning courses to the workforce through the internet and company intranets, in compliance with the established eLearning standards such as AICC and SCORM standards. However, the nature and scope of LMS have evolved considerably since then. While the exact nature of the LMS may vary, depending on enterprise requirements, successful LMS of today invariably facilitates seamless integration of the physical and virtual classrooms, promotes social learning, and fills in critical gaps in learning. The best LMS are scalable, portable, promotes gamification, and makes managing talent seamless across the enterprise.

                          Integrated Virtual Classrooms

                          An effective Learning management System co-opts virtual classrooms, including “live” classrooms, to deliver the power of training and education to anyone, at any time, and any place.  Today’s LMS include multimedia-rich virtual classroom content or have ready-to-use APIs, to co-opt the most popular classrooms into its fold, with just a few simple clicks.

                          Any good LMS offers APIs to connect with the millions of courses and lectures available in popular online portals such as the eDX, and even YouTube.

                          Promotion of Social Learning

                          An effective LMS goes beyond formal training and promotes social learning. The conventional method of imparting learning is storing content in a repository and creating access rules around it. Social learning goes a step ahead, to offer users the power to create content, and thereby exchange anecdotes and real-world experiences. The learners collaborate with each other in real time, creating an interactive and participatory learning experience, replicating the feel and experience of a physical classroom. From the enterprise perspective, such an approach furthers the creation of a sustainable pool of knowledge and makes very effective training.

                          Truly successful Learning Management Systems also tap into gamification, or staring up a friendly competition among learners, to increase engagement. Some of the most common gamification options to make the course more engaging include badges, leaderboards, levels and more. Another option is a small token prize for the learners who do exceptionally well.

                          LMS

                          Filling in the Gaps

                          A robust Learning Content Management System automates the task of curriculum management. It scours the training material, syncs with the curriculum, and fills critical gaps in knowledge or information. It also updates the existing content, removing obsolete or outdated information, and updating the content to reflect real-time information, on the basis of latest research, statistics, and other findings. Of course, the caveat is that any LMS is only as effective and relevant as the content and rules fed into it in the first place.

                          A Flexible Learning Approach

                          A Learning Management System empowers learners to structure and assemble their own learning. An effective LMS is flexible and modular to allow learners full of the required learning materials and resources to form a curriculum customized to their learning needs and suited to their learning styles.

                          A key element of flexibility is portability. In today’s extremely fluid business environment, where enterprises have to go where business takes them rather than wait for business o come to their office, a portable cloud-based LMS, accessible through mobile front-end apps is the way forward. For instance, offering training sessions on a tablet with the option to follow us using a desktop computer, with seamless sync between the two, helps the learning progress whenever he is free, such as when commuting to the office.

                          The best LMS is flexible enough to offer training content at multiple levels, and in multiple formats. Smart LMS also offers the option to support training in multiple languages, a key requirement in today’s hyper-globalized world.

                          Effective Administration of Training Requirements

                          Today’s LMS bridges the gap between the classroom and eLearning environment. It offers an effective medium to sync between the two, enabling trainees to extract the best of both worlds. It facilitates easy management of complex and dynamic resources, including training inventory, trainer and external vendors, training rooms and venues. The LMS takes over and automates the vexatious tasks such as coordinating several training programmes, planning and administering training sessions, tracking pre-training and post-training feedback, and compiling training materials. The LMS also makes effective follow up through email and push notifications, logs attendance, and more. By these processes, the platform reduces the administrative drags characteristically associated with such processes.

                          Learning Management System

                          Scalability

                          The best Learning Content Management System platforms are scalable, granular and flexible. A scalable platform enables starting off with a manageable base, fine-tuning the system, and growing it organically.

                          Starting small has its advantages, in being able to check if the implemented programmes actually benefit or meet the intended outcomes, and if the targeted recipients are indeed receptive to the initiative. Creating pilot programmes to validate the hypothesis and assumption is a fundamental time-tested practice to avoid failure. For instance, once this process is completed it would be ruinous to discover the selected platform crashes under the pressure of 10,000+ learners all over the world.

                          Starting small, however, should not become a limitation or a stumbling block for future growth. A good LMS platform should be capable of managing a large amount of data easily, accessibility for a large number of users to the system at the same time, and allow them to connect from all over the world without delays.

                          A sound and robust LMS is a key asset in today’s knowledge organizations. By facilitating the learning and training requirements, it equips the workforce to face the emerging challenges, and focus their energies on their core competence.

                           

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                            About the Author

                            ...
                            Girish R

                            Girish R, Programmer for 17 yrs, Blogger at Techathlon.com, LifeHacker, DIYer. He loves to write about technology, Open source & gadgets. He currently leads the mobile app development team at Fingent.

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                              The Prelude

                              Software Development has shaped the economic and social face of the world in the last three decades. What was once considered gibberish and confined to the elite minds that put humans on the Moon and cracked the German Enigma is now a popular profession that has created landmarks like the Silicon Valley and icons like Bill Gates and Steve Jobs. With the spurt in revolutionary product ideas in the late 90s, the need to put those ‘ideas’ into execution demanded the best development-skills, and this ‘demand’ has been only growing with time.

                              This brings us to an aspect of software development that has always been a vital business decision for companies – the most cost-effective engagement model. Business Software development has moved from being a mandatory in-house requirement by relaxing its rigidness and now accepting offshore and even freelance development. Choosing the right engagement model for software development is therefore essential to create state-of-the-art products without which it is impossible to survive in this cut-throat market.

                              Here is what we think about choosing the right engagement model:

                              1) The Package Tour aka the Fixed Price Model

                              Imagine this: You have decided that you want to visit a popular tourist destination, and it’s just to check an item off your bucket-list. The best bet you probably have is to take up a package that includes every attraction in the city; you may even fix the sightseeing spots which interest you before the tour starts!

                              This is a great option if you have done some meticulous research on the places you need to visit, the distances between them, the time spent in traveling from one location to another, the opening and closing hours of museums and galleries, and so on. The flip side is that you are in no position to experience flexibility. However, you can be satisfied that everything you’d asked for was provided and that you are not paying anything more or anything less than what you had agreed on initially.

                              Extend this to the realm of software development engagement; if you know your requirements, and your financial and temporal limits, this ‘Fixed Price’ model is the best choice for you. The Fixed Price model can also serve as a litmus test for hiring freelancers or development partners.

                              Fixed Price Software Development

                              The Pros:

                              • It’s well-defined and well-negotiated. There’s no room for lapses.
                              • There is a push to get the complete picture of the software even before the development starts.

                              The Cons:

                              • There is no room for flexibility. Your eureka moment of a new feature should wait to materialize.
                              • Any gaps in communication would mean that the delivered product could be unsatisfactory.

                              The Fixed Price model works best for developing products on a short-term basis with features that are hot in the market, maybe with some additions and features that give it an extra garnish of appeal!

                              2) The Chauffeur-Driven Hired Car aka the Time & Material Model:

                              So, you’ve arrived at your destination, and you are feeling a bit adventurous and you are sure that you do not wish to confine your experience to a ‘package’. So, you decide to hire a car with a driver and pay that person for the time spent and distance covered (the experience and expertise of the driver would be an added variable).

                              In this manner, you are free to add items to your itinerary, and you are free to remove them at your will. You feel free to stop at any place and enjoy as much as you want, as long as cost and time are not concerns.

                              This is what the Time and Material model feels like for both companies and freelancers alike. Great products are not built because of a moment of realization, but by systematically accumulating and integrating ideas. For this to happen, flexibility is an essential attribute, which in this fast-paced market, in Sherlock’s words, is Elementary, Dear Watson!

                              This model also ensures continuous communication and a transparent and healthy vendor relationship.

                              The Pros:

                              • Super-Flexible
                              • You Only Pay For What You Get (If only there was an abbreviation like WYSIWYG!).
                              • There is a definite possibility for networking, not just on professional, but also on social lines.
                              • Granular Monitoring on a regular basis, especially in Agile Methods.

                              The Cons:

                              • You pay until you get what you want.
                              • In rare instances, in unethical companies, there could be a deliberate delay in development.

                              We’re yet to come across a situation or an industry where this might not work; who would not want to get into a development method that is so flexible, accommodative and modular.

                              3) The Self-Driven Car aka the Dedicated Developer Model:

                              Dedicated Software Development Model

                              You arrive at your destination, and instead of trusting a package, or instead of hiring a car by the hour, you decide to take a car all by yourself. It doesn’t matter whether you drive your car for an hour in a day or 23 hours and 59 minutes in a day, it’s all yours. Drive it on the road, and (if the car allows) offroad – there’s no stopping you!

                              However, this comes with a condition – you will need to know where you’re going, and everything about where you will go, maybe not the route map, but at least the time and distance. All this might sound difficult, but at least, the comfort-point you have is that the car you’ve hired is as good as yours, except that it’s not.

                              Hiring dedicated developers to work like that – you can take them in-house, and you need to pay them a fixed amount on a monthly basis. Once your product is done, you can, without the guilt of firing or the pain of attrition, ask them to leave. This also means that you have saved up on the recruitment costs, and you don’t have to keep paying for a resource you no longer need.

                              This model brings the best of both the above models – you have agreed for a fixed payment on a monthly basis (with no hard restrictions on the product-features) and you are free to alter the product or the features, or even shuffle the resources based on their skill-sets!

                              The Pros:

                              • You are in complete control. It’s almost like having an in-house team.
                              • You don’t have to go through the hassles of administration and hiring.
                              • There is a sense of ‘belonging’ for the dedicated developers in terms of both- the product and the organization.

                              The Cons:

                              • It needs management skills and a blue-hat vision of the product to get the best out of a dedicated team.
                              • If you have both in-house and dedicated developers, there is a chance of conflict.
                              • Or even worse, there can be possible siphoning of talents!

                              The Verdict:

                              You might have already sensed that we’re leaning towards the Time and Material model as it gives significant control, and with strategic planning, it could be cost-efficient as well!

                              Our recommendation is still strong towards the Fixed Price model for smaller products with limited functionalities, and for short-term projects like developing a module for an already robust tool. Conversely, if your project is long-term and extensive, it makes more sense to hire dedicated developers.

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                                About the Author

                                ...
                                Vinod Saratchandran

                                Vinod has conceptualized and delivered niche mobility products that cater to various domains including logistics, media & non-profits. He leads, mentors & coaches a team of Project Coordinators & Analysts at Fingent.

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                                  The perennial build versus buy question continues to haunt enterprises in search of software solutions. Off-the-shelf software is ready-to-use once they are installed on a computer or device. Custom software, on the other hand, is developed according to specific requirements and specifications.

                                  There is a huge gap between these two technologies in terms of performance, functionalities, and usability. Each option has its own merits and demerits, and here is a rundown of the same.

                                  • The Question of Cost

                                  An off-the-shelf product will typically be moderately priced when compared to a custom developed product; the obvious reason being that the cost involved in developing an off-the-shelf product is distributed among a large number of buyers, and thus pricing is spread across several licenses to be sold. A tailored product, on the other hand, is specifically developed for a client, and as a result, all the development expenses will be borne by that individual client. Hence, considering the costs, it might seem that an off-the-shelf product is a right way to go.

                                  Purchasing software off-the-shelf also offers an accurate estimate of the cost and valuable support for everything that lies ahead throughout the lifecycle of the project. But, in terms of performance, they might not be as apt as custom-made products.

                                  Many enterprises underestimate the time and resources required to develop custom software in-house. The development team needs to take into account, not just the initial design, build, test, and implementation costs, but also the lifetime cost required for support, headcount enhancements, patches, and general maintenance. There is also the issue of costs for the inevitable functionality enhancements and upgrades in future to consider.

                                  Even when the enterprise has the adequate budget for in-house custom software development, they still have to consider the availability of a skilled team in-house, or access to such a team through outsourcing. The outsourcing route in a way offers the best of both worlds, or the availability of ready resources to develop software the way the enterprise wants it.

                                  • Which is easier to implement?

                                  Coding is getting easier by the day. Gone are the days when programmers spend weeks on end ruminating lines of code even in their sleep. Today, coding is taught at the high school level, and the proliferation of open source means code snippets are readily available for just about any functionality. What’s more, intuitive drag-and-drop interfaces make it possible to roll out highly advanced applications without even writing a single line of code. Many such platforms, such as QuickBase, Zoho Creator, Salesforce Platform, FileMaker, make the task of developing highly intuitive apps and software solutions easy. A basic level of code knowledge would suffice to make the required customizations, quickly.

                                  Custom Software development

                                  However, the ease of coding doesn’t mean app development is a piece of cake. Coding is just one aspect of the overall app development process. Requirements gathering, app design, UX, testing and other critical aspects of the software are all challenging tasks which require highly skilled and experienced professionals.

                                  While, theoretically, developing a custom software may seem like an attractive and manageable proposition despite the high level of skills required, on the ground, enterprises could find such developmental tasks to be a distraction from their core focus. The internal IT resources may already be engaged in routine maintenance activities, and development works could pose a drag on their efficiency. With custom software, the enterprise will have to bear the brunt of all the drawbacks until the glitches are ironed out, and the software finally matures. With off-the-shelf software, the enterprise can learn from the mistakes of others.

                                  Moreover, the core focus of the developers of off-the-shelf software is the software itself, and they incorporate agile and other best practices. They also keep abreast with changing technology to remain ahead of the game. Therefore, before it’s released to market, the software will be tried and tested extensively, and glitches ironed out.

                                  However, purchasing software ‘off-the-shelf’ is also not as easy as picking apples off a supermarket shelf. The procurement process is elaborate, with the source-to-contract process raising specific challenges. The in-house team would still have to perform the requirement gathering exercise, to find a suitable product. Such ‘off-the-shelf’ programmes also have to be evaluated for UX, ease-of-use, supporting infrastructure required, and other parameters, all requiring considerable effort from the enterprise.

                                  • The Need for Deep Customization

                                  As a rule of thumb, developing the software in-house is a good idea if the software requires extensive customization. Enterprises which seek to develop basic and generic software to support common routine functionality, such as solutions for emails, discussion forums and file sharing are ‘reinventing the wheel’. It is foolhardy to develop software in-house when industry majors such as Google, Microsoft, and others offer advanced, scalable and secure solutions, customizable with the enterprise name. Likewise, those seeking a CRM suite would do well to pick up any of the ready-made CRM suites available in the market, such as a Salesforce CRM, HubSpot CRM, Insightly, or Zoho CRM. Most of such suites are highly matured products offering a high level of functionality and the option to pick-and-choose the required modules.

                                  However, the devil lies in the details. When the off-the-shelf software is not matured or modular enough, it may clog systems with unneeded options even when fitting organizational needs well. In such situations, creating a custom software can eliminate the excess and ensure bloat-free software, optimized to the exact needs of the business.

                                  • The Challenge of Integration

                                  In an age where data analytics is a valuable source of competitive advantage, enterprises need to ensure seamless integration of the software with other enterprise systems, especially the back office and finance systems. Marketers and other customer-facing representatives require complete access to real-time interactions, without being hindered by data silos, for which seamless integration is imperative.

                                  The extra time and investment in developing custom software may well be worth its while, considering the benefits of seamless integration.The developer would consider the existing system when preparing the blueprint for the software development project, and make sure the new software functions smoothly within the existing IT ecosystem.

                                  • Upgrades

                                  Off-the-shelf products have regular updates, which might not be all that heavy on the pocket. Also, if you go for a quality product, you might also enjoy flawless customer support. But sometimes, they might not get updated for a long period of time, due to which you might end up working with an outdated product causing a negative impact on your business.

                                  With custom software solutions, you have the freedom to make whatever changes you want, whenever you want. You are always independent regarding the decisions you take for the software. You don’t have to wait for new releases and introductions, to add features to your software. Whether it is an upgrade or changes you need to make to include new tasks and operations, you can get them done by custom software experts at any time.

                                  • Nature of the Enterprise

                                  Enterprise Software Development

                                  The technical factors and benefits notwithstanding, the nature of the enterprise can also have a big say on whether to opt for developing custom software or purchasing software off-the-shelf.

                                  Smaller companies rarely have the budget, time, or resources to create custom software. Their requirements are unlikely to require complex integrations either. As such, an off-the-shelf solution would probably fit their needs. However, at the same time, the extra effort and investment in developing custom software may be worth its while, if the business has to expand its footprints. Developing a custom platform can create a more streamlined process for a business. Custom software is easily scalable and replicable. Off-the-shelf software is unlikely to provide such scalability without duplicating the investment.

                                  Another important dimension to consider is the end-user or the people who use the software. The off-the-shelf software comes with a complete ready-to-use package, tested for all bugs and has gone through extensive usability tests. Whereas, the custom software requires extensive investment in training users. The process may also involve some trial-and-error, with each version improving on previous versions. The implications on business operations during such a trial-and-error phase can be debilitating.

                                  Custom-made products are generally quite flexible and of course best suited for companies with specific requirements. Some other benefits of custom software solutions are:

                                  • Scalability

                                  Scalability is one of the most important factors to consider while choosing technology for your business. Your software should be scalable enough to accommodate the present requirements of your business and also make room for future additions. As your business grows, you might have to add features and maybe even departments to the software you use. Hence, it is always better to get your software built in a scalable way. Off-the-shelf solutions do not have this facility.

                                  custom software development

                                  • Competitive advantage

                                  You get to use a software made exclusively for your business with all kinds of unique features and specifications that other businesses don’t have. Hence, you gain a competitive advantage over your competitors, with your unique solution.

                                  If you are building a solution just for your business over its specific requirements, a custom software would be perfect and hence satisfaction would be guaranteed. As experts once said, you need to adopt software and align it with your business process and not the other way round. You don’t just adopt a rigid software and try aligning your processes around it.

                                  To cut the story short, there is no conclusive winner in the build versus buy dilemma. The best option depends on the circumstances.  However, making the wrong decision can be costly. For this reason, it is imperative enterprises carefully evaluate the pros and cons of both options, and rationalize based on the specific circumstances surrounding their enterprise. When making the trade-off, the primary concern should be the on the efficiency with which the software allows them to serve their customers and other stakeholders in the most effective manner.

                                   

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                                    About the Author

                                    ...
                                    Vinod Saratchandran

                                    Vinod has conceptualized and delivered niche mobility products that cater to various domains including logistics, media & non-profits. He leads, mentors & coaches a team of Project Coordinators & Analysts at Fingent.

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                                      In today’s age of hyper-competition, businesses need to focus their systems on the customer. A critical area of focus is business software. Much of business software hitherto focused on internal efficiency. However, competitive pressure mandate a realign, with the focus on the customer, and specifically customer support.

                                      Businesses Need to Roll Out Mobile Solutions

                                      Business Mobile Solutions

                                      Nowadays, the basic support for customer commerce is through customer-facing mobile apps. About 80% of shoppers use their mobile phones for product reviews, to compare prices, and find store locations. A good chunk of these customers completes the purchase process online as well. About 54% of Millennials and 49% of Non-Millennials prefer shopping online. Businesses need to roll out customer-facing mobile apps and responsive websites, to facilitate e-commerce and other customer interactions.

                                      The Rise of Virtual Reality (VR) and Augmented Reality (AR)

                                      E-commerce websites offer a world of convenience to the customer. It brings the shopping experience anywhere, from home to office, and from the boardroom to the bathroom. However, such convenience comes without the “touch-and-feel” experience of physical stores. Virtual Reality (VR) and Augmented Reality (VTR) technologies bridge the shortcoming and offer the best of both worlds.

                                      Cases of retailers supporting customer commerce through VR and AR-based software abound.

                                      • Swedish furniture giant IKEA’s VR app allows customers to view different kitchen decors. Customers can walk around IKEA kitchens virtually, using a VR headset and app.
                                      • Sephora’s app allows users to take selfies and apply the brand’s cosmetic products to their images. Customers can get conclusive proof of whether a shade of lipstick will look good on them, rather than debate endlessly or speculate.

                                      Artificial Intelligence Systems Facilitate Personalization

                                      Personalization is the order of the day.

                                      Most businesses already use Google Analytics tool to segment customers. They target segmented groups with different discounts and deals. Marketers also use various other predictive analytics tools to analyze historical data. Advanced solutions deliver accurate predictions about demand. Enterprises could focus their efforts on products having the greatest potential for profits.

                                      Artificial Intelligence

                                      However, such a superficial approach will undergo a sea-change by 2018. More-and-more shoppers now leverage Artificial Intelligence, to source products, bargain prices, and pick up products. As a case in point, connected smart fridges detect when the stock of milk becomes low, and trigger an automatic reorder with a linked e-commerce store. Enterprises who can roll out business software to align with such smart systems, and leverage “A-Commerce” or Artificial Intelligence-based commerce, stands to gain big.

                                      Adaptive Design Comes Centrestage

                                      Customers’ needs are never set in stone. Smart businesses keep track of changing customer preferences and the underlying influencers of such change. Business software which connects with potential clients on a personal level, in real-time, is central to such efforts.

                                      Use-cases abound for businesses leveraging technology, to adapting its products and services to serve real-time customer needs.

                                      • Curve, a credit card company allows customers to switch cards even after completing the purchase. An executive purchasing a computer for the company with his personal card, to take advantage of a bargain, could later change the billing to the company card, after getting authorization.
                                      • KLM’s new clip, attached to the traveler’s bag, offers real-time directions, suggestions, and alternatives. For instance, when a user is stuck in a long line at the Eiffel Tower, the clip suggests the nearby hot-air balloon at Parc André Citroën. The clip also directs users to specific in-house services, stealing customers away from the competition.
                                      • Tesla recently increased the range of its electric vehicles for customers struck in places affected by Hurricane Irma. Range limitations in Tesla’s vehicles meant owners couldn’t evacuate the area.

                                      Virtual Companions Become Mainstream

                                      Most smart businesses now empower their workforce, especially support agents with virtual assistants. Such virtual assistants automate daily tasks in ways CRM can never enable.

                                      Virtual assistants offer agents deep real-time insights on information hidden inside the company databases and other systems. Locating such information manually is a time-consuming task, in the absence of clear-cut information on where such information resides. The obvious benefit is a speedier resolution of consumer issues, leading to improved customer satisfaction and accelerated sales cycles.

                                      Virtual Companions

                                      Virtual assistants also take the shape of chatbots, replacing the manual assistant altogether. Technology has evolved considerably on this front, and businesses are co-opting it in a big way. In 2018, even the most basic bots will become more interactive than Siri and Alexia of today.

                                      AI infused bots learn from users, to offer highly relevant insight and suggestions. It could open the database and pry a solution even before a manual agent has the chance to comprehend the question. Further, the technology to make bots understand emotional intelligence has arrived. Such Emotional Intelligence capable bots would know how exactly to respond to a frustrated customer. Going forward, bots would handle most normal queries, leaving human agents only with long-tail and complicated queries.

                                      Social Media Rises in Importance

                                      Social media caught on big-time, with estimates suggesting a 394% increase in social media use in recent years. The widespread popularity is mainly on account of the transparency, the social media delivers. The best businesses leverage such transparency to further their business model.

                                      Traditionally, businesses had complete control over their products and services. The business model essentially boiled down to a “take-it-or-leave-it” approach. The transparency infused by social media has changed the power equations. Customers now have unprecedented choice and ability to gather real feedback from real users of any product or service. If something goes wrong, rest assured everyone will come to know about it.

                                      Social Engagement

                                      Smart companies cope with such change by giving more power to its customers. They listen to the customer eagerly and align their business software to take feedback. This ensures that the business and the customer work together, for mutual benefit. Businesses roll out more collaborative systems and link it to their key product development and management channels.

                                      Enterprises need not always go in search of new technologies. What is important is the way in which any technology, new or old is applied. Any business today needs to adapt and change its services and products to meet the changing needs of the customers. Customer focused business software is a major enabler in this direction.

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                                        About the Author

                                        ...
                                        Ashmitha Chatterjee

                                        Ashmitha works with Fingent as a creative writer. She collaborates with the Digital Marketing team to deliver engaging, informative, and SEO friendly business collaterals. Being passionate about writing, Ashmitha frequently engages in blogging and creating fiction. Besides writing, Ashmitha indulges in exploring effective content marketing strategies.

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