Customer Experience – Two words that could make or break your business.

Today, customers expect businesses to provide nothing short of an excellent customer experience whenever and however they shop. This is going to be the main differentiator between you and your competitors. The race to own customer experience is on!

Some businesses are learning this the hard way, but you don’t have to. The solution is right here – Technology. Through this article, we want to help you understand how technology can improve customer experience. We will also discuss top technology trends to help your brand beat the competition.

But first, let us explain why customer experience matters.

Does Customer Experience Matter?

Did you know that 66% of customers expect companies to understand their needs and expectations?

Gone are the days when an unhappy customer used to complain directly to the brand. Today, they choose to complain to the rest of the world through social channels such as Twitter, Facebook, Instagram, and more. Creating a powerful and memorable customer experience is more complicated than ever in such a scenario.

While that is true, it is also true that these customers share positive customer experiences on these platforms as well. 71% of customers recommend a product or service just because they received a “great” customer experience.

As a brand, you may define your brand’s promises. However, the customer decides whether or not your brand delivers on its promises. According to market research by Gartner, customer experience drives over 60% of brand loyalty.

To satisfy customers, most businesses hire and train good people. But that is not sufficient. They need tools that will help them deliver a top-notch customer experience and make them want to come back to you. Using technology for customer experience can build your brand through satisfied customers.

That takes us to the next intriguing question: How does technology improve customer experience?

How Does Technology Improve Customer Experience?

Technology for customer experience gives customers unlimited access to information, allowing them to demand products and services whenever they want. As the speed of technology to enhance customer experience accelerates, businesses must evolve quickly. Brands that use technology to enhance customer experience will thrive, but you can be sure that those that are slow to react will not survive.

Here are three key ways in which technology enhances customer experience:

1. Increased opportunities 

Using smartphones, customers can research products, raise queries, and purchase products or services no matter where they are and what they are doing. A study revealed that consumers in the UK spend over 22.8 billion pounds per year on online shopping while using public transport.

With consumers becoming hyper-connected, businesses need to leverage increasing opportunities to engage new and existing customers. Technology can help companies integrate all marketing channels to deliver a cohesive customer experience irrespective of their channel. Technology can help you use customer data effectively to deliver seamless experiences.

2. Reach every audience segment

According to a Google report, 90% of online shoppers use more than one device to shop. A shopper may use one device to search for a product and another to check the pricing and complete the purchase.

Businesses need to be available with the right messaging at the right time. Technology for customer experience will help you reach your customers on any device. Technology can enable you to provide contextually relevant experiences that engage customers in the right place, at the right time, and with the right message.

3. Communicate better

Most customers switch brands because the purchasing process is too difficult. Technology offers solutions to reach customer demands. AI-powered chatbots enable your brand to communicate better with your customers.

Since chatbots provide detailed records of conversations with customers, you can use that data to analyze to reveal insights on consumer pain points. You can use these insights to improve products and services.

Top Technology Trends That Improve Customer Experience

1. AI chatbot

AI chatbot is restructuring the way brands communicate with their customers. These conversational AI chatbots are responsible for creating a personalized customer experience, making sentiment analyses, and more. Consider a use case:

Fingent helped one of the oldest state universities to develop an AI-driven ecosystem that allows students to interact with an AI chatbot (teaching assistant). These are built to be trained and allow instructors to upload the content that students need. These chatbots can manage student queries and allow for keyword and tag searches of teaching material.

2. Virtual reality

Virtual reality is a game-changer enabling customers to educate themselves about your company. Plus, VR redefines how your sales reps understand customers, increasing their empathy and enabling them to suggest better solutions to their issues.

Fingent recently built a highly interactive visual medium to enable medical students to quickly gain efficiency in stand medical procedures.

3. Augmented reality and 3D configuration

Augmented reality is considered a boon to improving the digital customer experience. It gives customers a clear picture of your product, helping in quicker purchasing decisions.

Fingent helps build interactive mobile apps that enable 3D purchase decisions. It also develops agnostic web solutions for eCommerce to better use AR capabilities.

Watch more: Take a look at how Fingent helps leading businesses thrive with 3d Web Configurator and other AR/VR capabilities.

Fingent- A Perfect Partner to Create Custom Technology Solutions To Enhance Customer Experience.

The impact of technology is a powerful catalyst for change, and the speed of that change is getting faster and faster. Fingent can help you identify technology trends and capitalize before it is too late.

You must acknowledge and meet consumer demands for your business to increase market share and stay relevant. Marrying customer service and technology can drive customer delight.

Fingent brings you deep expertise in experience strategy and design, harnessing best-in-class solutions. We can help you drive transformation across the customer lifecycle, sales, marketing, and more.

Fingent top custom software development company is equipped to provide support across channels. Our quick and easy setup allows you to cut time and lower costs. With the help of AI and automation, we can route your tickets to the right agent and boost customer satisfaction. Find out more about us and chat with our experts to see how this can be done.

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    About the Author

    ...
    Tony Joseph

    Tony believes in building technology around processes, rather than building processes around technology. He specializes in custom software development, especially in analyzing processes, refining it and then building technology around it.He works with clients on a daily basis to understand and analyze their operational structure, discover (and not invent) key improvement areas and come up with technology solutions to deliver an efficient process.

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      Is custom software poised to fulfill business needs in 2021?

      From small firms to established companies, the COVID-19 pandemic has forced businesses and leaders to embrace digital transformation. Businesses are spending more on custom software solutions to ensure smooth workflow as they switch their operations to virtual workspaces. Custom software development and mobile application development have become inevitable for business growth and success. As technology advances, intelligent interfaces and highly intuitive cognitive capabilities transform businesses in unimaginable ways.

      Custom software solutions appeal to tech leaders and companies of all sectors globally. In today’s dipping economy, software development companies like Fingent help businesses restart or rebuild what they lagged with custom software solutions. 

      Read more: 5 reasons why custom software development is important to your business 

      Custom Software Development

      What is a custom software solution?

      A custom software solution is the best response for both clients and customers to adapt to the new normal. Currently, many organizations are allowing their employees to work from home, thereby limiting physical interactions. Such organizations adopt customized software applications tailored for specific use by their employees. Remote working software tailored to meet specific workplace requirements and maintain privacy without affecting the workflow allows businesses to better serve their customers. 

      Simply put, custom software development involves designing, developing, implementing, and managing a particular software application used by a specific set of audience, functions, or organizations. 

      A software development company first analyzes the business and its product requirements to develop customized scalable, dynamic, and cost-effective software solutions. It helps meet the needs and preferences of the customers, clients, and the organization at large.

      The new normal is making it difficult for businesses to obtain a competitive edge, so they resort to custom software applications rather than off-the-shelf software development. Thanks to these tailor-made solutions, work is becoming easier and enabling businesses to take a step ahead.

      What is the difference between custom software and commercial software?

      Custom software solutions are designed and built to adapt to the changing market demands. Off-the-shelf software allows businesses to adjust to their expertise. Commercial off-the-shelf applications come pre-packaged and are purchased by enterprises to carry out their tasks. Custom software enables you to retain only the features you use and supports scalability in the future.   

      View infographic: What are the advantages of custom software over commercial off-the-shelf solutions? 

      custom software

      Why do businesses need custom software development services?

      Custom software solutions are one of the best ways for businesses to survive in today’s uncertain market. Moreover, custom software development assures that your data remains secure and confidential as there is a high amount of data security risk with off-the-shelf software. Custom software is the best option today, considering your business’s privacy, security, and accountability. As custom software is made exclusively for in-house use, the associated risks are low.

      What are the benefits of custom software solutions?

      1. Improves efficiency

      Custom software is designed to support the specific processes followed by a business entity and its users. Hence it improves the productivity and operational efficiency of the business and its employees. By automating mundane tasks and tweaking the workflow to eliminate unwanted elements, custom software implementation adds business value.  

      2. Reduces integration costs

      Most of the commercial off-the-shelf software fails to work with existing and legacy applications. If it does not comply, businesses will have to invest further to ensure that the prepackaged software operates with the existing infrastructure. On the other hand, custom software integrates well with the current environment and adapts to a business’s needs.

      3. Scalability

      Custom software can grow as the business expands or changes. Developers can assess future requirements and incorporate them into the application. It can save costs associated with purchasing additional licenses or subscriptions of commercial applications.

      4. Profitability

      Investing in custom software development increases the profitability of a business. Depending on the project’s terms and conditions, the organization that creates custom software can own it or license it or sell it to other organizations.

      5. Independence

      As you will be free of a commercial software vendor, you need not worry about price hikes for licensing and support or whether the vendor terminates a product or goes out of business. However, the business that develops and uses custom software should bear the cost of maintaining and supporting the software. So, every organization must carefully decide whether it’s better to buy or build.

      Read more: How to Choose the Right Custom Software Development Firm 

      Technologies and practices to consider in custom software development

      1. Open-source

      Open-source indicates that the software source code is open to the public and the development community to use. For example, Microsoft, Linux, and Google. Open source can significantly improve development productivity through software component reuse and improve interoperability by avoiding proprietary architecture.

      2. Artificial Intelligence (AI)

      Artificial Intelligence allows the software to replicate human decision making and learning. It can enhance the development process. For example, natural language processing (NLP) is used to analyze requirements from elaborate texts and recommends improvements based on best practices. AI technologies such as machine learning and modeling may also be incorporated into applications through application programming interfaces (API) and cloud services.

      3. Blockchain technology

      Developers are leveraging open- source hyper ledger technology and blockchain ledgers to build new types of secure transactional and financial applications that can boost business processes.

      4. Cloud-based development

      It brings the advantages of cloud computing by hosting development environments in the cloud. It supports design, coding, integration, and other development functions to build on-premises and cloud-native applications. These environments also promise cost control, speed, and on-demand convenience.

      5. Mobile application technology

      With the customers’ buying behavior shifting from products and services to experiences, mobile application technology is a must. So, developers have to connect mobile apps with data to improve and enrich the user experience. 

      6. Analytics technologies

      These technologies enable software applications and their users to understand data through dashboards, visualizations, and predictive capabilities. AI, cloud-based services, and automation make it easier to incorporate analytics into applications.

      The health crises and economic uncertainties brought in by the COVID-19 pandemic have compelled businesses to adopt solutions tailored for use by their employees and customers. So, opting for custom software solutions is a wise decision as they can be customized to suit your business needs.

      Read more: 5 Custom software development trends every business should know 

      Custom Software Development

      While the initial investments seem a bit high, custom apps will get you a higher ROI in the future. If you are looking for a custom software solution for your business, all you need to do is select a trusted and reputed company like Fingent. We first understand your requirements and help preserve your accountability in the market. To know more, please don’t hesitate to get in touch.

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        About the Author

        ...
        Sreejith

        I have been programming since 2000, and professionally since 2007. I currently lead the Open Source team at Fingent as we work on different technology stacks, ranging from the "boring"(read tried and trusted) to the bleeding edge. I like building, tinkering with and breaking things, not necessarily in that order.

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          Experience remote hiring success with custom hiring and onboarding platform

          Even before the pandemic hit, the number of employees working remotely has grown considerably over the past few years. The number of people telecommuting in the US increased by 159% from 2005 to 2017. 

          Even if the threat of COVID-19 ceases, we may not return to the traditional office structure any time soon. In other words, remote work will matter to business much more than it did earlier. Employers, therefore, need to find ways to facilitate remote work. This includes creating the best remote hiring and onboarding experiences for employees. Strong onboarding processes improve new hire retention by 82% (Glassdoor).

          By making a switch from a traditional to a digital workplace, organization across the globe are embracing the new normal. While there are many off the shelf remote hiring and onboarding platforms available in the market, for long term flexibility, it is necessary to fine-tune the features, user experience, functions and so on to fit your organizational requirements. Fingent, as a top custom software development company, can help you create custom applications to power your recruiting and onboarding.

           

          Challenges of remote hiring and onboarding

          Companies want all of their employees to feel inclusive and want a collaborative environment. But how do you make people feel that they are a part of something when you’re working remotely? Remote working is not just video conferencing and chatting, but a comprehensive set of practices that organizations need to develop. Remote employees require more trust. This is what makes hiring remote employees so much different. With remote employees, you don’t have any physical control or direct supervision to know whether or not people are on Netflix or YouTube all day. Building trust over time is the main challenge that organizations need to address while bringing in remote employees. While hiring a remote employee, we’re investing in a person where we’re going to trust him/her to represent our company.

          Read more: Check out how Odoo can help meet HR requirements

          Remote employee hiring and onboarding is here to stay

          Despite these unprecedented challenges that COVID-19 has presented, various organizations have reacted positively and made rapid changes to their remote workflow management priorities and expectations. This ultimately shows us that the need to hire and onboard new staff will continue. Businesses will have to come up with innovative ideas and creative best practices to continue with their hiring and onboarding processes. 

          How can a custom platform for remote hiring and onboarding help you?

          The hiring and onboarding process of each company is unique. Employers always look to incorporate the requirements of a particular LOB into their induction programs. A customized remote hiring and onboarding platform helps you edit your workflows the way you want. You can use different task types to create a unique workflow for a new hire, through which you can send forms, trigger emails, conduct training sessions, and much more. You can even generate reports to review the progress of each workflow. 

          Let’s see how a custom platform can add value to your organization: 

          1. Digitization of your recruitment process 

          With traditional HR practices becoming archaic, organizations look for recruitment technologies that help streamline processes, giving them the best talent available in the market. A remote recruitment and onboarding platform that is customized to integrate ATS (Applicant Tracking System) allows you to post jobs, screen applications, conduct interviews, and centralize all this information in one shared place. When you’re hiring remotely, you have to find the best fit for your company from a large pool of candidates. Incorporating functionalities like intelligent screening, document parsing, video capabilities help you gain a better understanding as well as organize your recruitment process.   

          Read more: Applicant Tracking System-Transforming Hiring Norms

          2. Electronic documentation helps you go paperless

          A custom platform that takes the paper out of paperwork is what you need today. An online onboarding solution with features that enable your new hires to complete their documentation procedures from wherever they are, using any smart device makes the workflow as painless as possible. This custom platform automatically triggers email reminders to employees if they have not completed their documentation before their joining date. The onboarding platform can be configured to give automatic error notifications and tips to resolve those errors to ensure that all your employee documents are accurate. Additionally, functionalities like fingertip signatures, photo upload, and OCR make paperwork a breeze.

          3. Self-Service onboarding improves employee engagement 

          Remote employees do not have the liberty of walking to their managers’ desk time and again for necessary guidance. Employee self-service onboarding comes to the rescue here and acts as a key to employee engagement. Self-service portals help to organize the onboarding process of your new hires helping them find all the information they need in one place. A customized remote platform with self-service onboarding capabilities helps your recruits access essential documents that help them learn and get up to speed quickly and with confidence. Thus employees are satisfied as communication channels are improved leading to higher productivity.

          Read more: A Chatbot Story – How We Built a Comprehensive Onboarding Assistant for a Leading Research University

          4. Project management on-the-go 

          Onboarding and managing a remote team requires overcommunication. An online project management tool helps you do this with ease. You can opt for integrating a project management tool with your remote hiring and onboarding portal to reap the benefits in a single solution. This helps remote workers track the progress of their projects, collaborate effectively, and complete projects efficiently from anywhere, using any smart device. New hires can interact effectively, helping them learn fast. Managers can also track time and analyze what needs to be done in their projects. With a real-time overview, you easily get an idea of who’s working on what. Inbuilt video conferencing tools help you to stay in constant touch with your new hires working remotely.

          5. Virtual mentoring and training programs 

          Mentoring and training programs are an indispensable part of onboarding. They help an employee get accustomed to her new job, learn about the company culture, and update her skills to better perform his duties. You can integrate virtual mentoring programs in your onboarding process helping new hires know about their roles and get personalized training wherever they are.

          Read more: Optimize Workforce Management with SAP SuccessFactors and Qualtrics

          A company is indeed as good as its employees. Hiring and onboarding new employees was a time-consuming process traditionally. When all or most of your staff works remotely, things become complicated. A tailored platform for remote hiring and onboarding helps you deliver awesome onboarding experiences to your employees, fostering productivity, efficiency, and better employee retention. It also allows you to promote your company brand and culture which gives your remote employees a sense of belonging. 

          So did you get a custom platform for hiring and onboarding remote employees? Now is the time if not done yet. Partner with us to develop a tailored platform to meet the unique needs of your company.  

           

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            About the Author

            ...
            Saheen Najeeb

            Saheen is a Business and Tech Savvy Digital Marketing Analyst by profession. He believes Marketing has to be interwoven with Technology. Embracing the role of Marketing Technologist, he helps organizations working closely with the business leaders to prioritize strategies and to put their marketing efforts at the leading edge.

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              The steadfast march of organizations worldwide has been in one direction, a direction that has been adorned with trails of digital that promises a better tomorrow. A digital strategy that builds on the existing business, backed by a solid vision can set your jump to soar heights that would have otherwise been difficult. For businesses, embracing digital needs to be a culmination of different steps in different areas. Not every strategy works the same for all organisations as the fundamental component that makes these companies are different from each other.

               

              Tailor IT! Or ill fit IT!

               

              With the proper understanding of the internal and external factors of your business, there can be solid decisions taken on the best fit strategy for your requirements and constraints. The proper fit extends to the software that you use and the tools you employ to get your work done as well.

               

              Agreed! there are areas in which a one-size-fits-all can do the job, let’s take the example of a POS software, most of these does the same job, it scans, records details of the sale and sends it to a database for storing and that’s it! Pretty straightforward, no-frills, generic software that does what it should do with great effectiveness. In the past, POS software’s might have been revolutionizing but now it’s a norm that is expected. The core components of your business would be different from another, so there needs to be an inherent customization in the App, for making it truly serve the purpose that it was built for.

               

              General Application are not passe at all, but from the capabilities perspective, when it’s more about finding the right-fit app for the business logic, then they give away. General Apps are even fantastic when you take into consideration the wide array of features that they offer, most business users can find what they need, hidden somewhere deep amidst the many features that the product has. So, it is not short stacked nor is it less capable than its customized versions but when it comes to specifics, getting your app built from the grounds up based on clear requirements can keep things tidy, serving the business need.

               

              Going Custom Fit in Field Service

               

              In reality these days,  the choice of a bespoke application or a custom software gets based wrongly on the money one has to spend to acquire them, But often, this strategy of immediate gratification can backfire. When your business has been supported by a certain logic, which has set you apart from the competition it becomes highly necessary that the app extends this logic to push the odds in your favor. On the other hand, if there are no specific requirements that your organization needs it is always a big “YES” to the generic application which has lower cost and quick deployment.

               

              For field service requirements, it is imperative that the application can cover issues like ticketing, order management, SLA compliance tracking, route planning, dispatching, contract management, partner management etc., the generic applications does a great job in covering most of the requirements that a field service industry would face, but when it comes to a particular cost saving best practice  or with regards to having a proprietary advantage in the app that you use, the fit of the app becomes the criteria.

               

              The custom-built apps have improved security. Building the app with different use case scenarios in mind,the places and times in which it would be used, makes it possible to plug the security loopholes with more precision. Generic apps can never account for all the strategical security of a custom-made software but then again, if your business process does not handle anything too radical, chances are that great generic app would help you hit the nail on the head.  

               

              A custom App can go a long way in dovetailing the existing business model to the app being developed. It can align perfectly with the business model in place, making it one of the top priorities when thinking about a custom or a generic app. With low-code development options, the custom-built apps can take the best of the worlds and incorporate it into the custom app, effectively improving the go to market time. With custom apps built leveraging such new opportunities in technology, in-house developers can concentrate on the key business logic that lies at the heart of the organisation.

               

              With the field service, the array of functions, right from inventory management, reporting, communication of the on field executives, processes and sales management, can be made possible, with great insights into each activity with good analytical capabilities. Mobile phones and tablets arm the on field executives with cameras, Wi-Fi, GPS functionality, scanners, etc. These can provide an amazing input of data that can be mined to get insights into each process, further helping to streamline the custom apps to make it more responsive to the market conditions. Mobility is a key functionality of field service apps, good field service apps can integrate the mobile strategy seamlessly into your existing structure.
              Developing a great custom software would involve proper understanding of your business needs and translating them into features for your developed application. Proper thought must be put in, to gather the requirement in a way that can capture the crux of your business strategy into a digital blueprint within the application. It is vital that this be properly executed as building custom applications are a long and expensive affair that requires the right development effort. Most generic products offer their product to potential buyers to test them free of cost, this can help your company to understand the product and the way it interacts with your organization. This can help you to take decisions on the applicability of the generic app for their use.

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                About the Author

                ...
                Ashmitha Chatterjee

                Ashmitha works with Fingent as a creative writer. She collaborates with the Digital Marketing team to deliver engaging, informative, and SEO friendly business collaterals. Being passionate about writing, Ashmitha frequently engages in blogging and creating fiction. Besides writing, Ashmitha indulges in exploring effective content marketing strategies.

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