Building Long-Term Customer Connections with SAP Customer Experience
What is SAP Customer Experience?
SAP Customer Experience (SAP CX) is SAP’s flagship customer relationship management solution and successor to the SAP CRM and C/4HANA suites. SAP Customer Experience is a powerful CX suite that combines sales, marketing, commerce, service, and customer data to help businesses create and deliver highly personalized, relevant, and contextual customer experiences.
Why is SAP Customer Experience essential for your business?
Traditional CRM vs. SAP Customer Experience Suite
Every customer journey is unique and every point of engagement matters. Discover your organization’s customer experience transformation with a certified SAP partner.
Five Cloud Solutions Powering the SAP Customer Experience Portfolio
SAP Customer Experience is a modern CX suite that combines five leading cloud solutions from SAP. In other words, there are five “pillar” cloud solutions that make up the SAP Customer Experience portfolio.
1. SAP Marketing Cloud
2. SAP Sales Cloud
3. SAP Service Cloud
4. SAP Commerce Cloud
5. SAP Customer Data Cloud
Latest Innovations from SAP Customer Experience
No-Code Approach to Building Apps
Intelligent Sales Guided by AI & ML
By engaging the right SAP partner, you can maximize the value of SAP Customer Experience solutions and re-energize your customer experience strategy.
SAP Customer Experience Deployment Options
All the five components of SAP Customer Experience suite are cloud-based, which makes cloud deployment easier than an on-premise iteration. It’s important to choose the right architecture that fits your organization’s needs. If you don’t need all the five pillars to be implemented, you can choose those which make the most sense for your business.
Rapid Deployment Solutions
SAP offers a collection of fixed-scope, fixed-deliverable, and fixed-fee services for customers looking for guidance on the initial implementation steps. Though these do not necessarily cover the full scope of setting up an SAP Customer Experience system, companies like Fingent can help you cover that.
Component solutions of SAP Customer Experience, such as Commerce Cloud are currently available in on-premise form, although it is unknown for how long the on-premise version will be supported by SAP. Similarly, the marketing functionality was also once available on-premise but was discontinued by SAP in recent years. The best choice is to go for cloud-based deployment with a reputable SAP cloud implementation partner like Fingent.