Tag: e-commerce

Is Magento personalization opening new doors to customer experience? Let’s find out!

Remember your favorite little old shop back home? The one where the owner remembers your name. The one where he saved you the last pack of your favourite snack because he knew you would come looking for it. That’s personalization.

Now, let’s fast-forward to today, the hyper-digital era. E-commerce has taken over, and the digital aisles are crowded. But one thing hasn’t changed: people still want to feel like people —not pixels. They still need a wholesome shopping experience even when purchasing in pajamas at 2 AM.

That’s where Magento personalization steps in.

In a pool of similar digital experiences, Magento is a secret weapon to craft personalization. Smart product suggestions, perfectly timed cart nudges, and content that seems like it reads your customer’s mind. That’s what Magento offers.

And the payoff? Huge. McKinsey report revealed that brands excelling in personalization generate 40% higher revenue compared to their less agile counterparts. That’s not hype—it’s the hard truth.

Magento Personalization – What is it?

Magento personalization is how your store stops being “just another website” and starts feeling like a personal shopper. It serves up what your customers crave. Not just randomly, but based on what they click, buy, or binge. It does this sometimes before they even realise it.

It’s not just smart. It’s magnetic.

Whether it’s greeting a logged-in user with a “Welcome back, Taylor!” or recommending a winter jacket the moment the temperature drops in their city. Magento delivers context-aware experiences in real time.

Magento personalization gets a serious upgrade with Adobe Commerce. Thanks to Adobe Sensei—its built-in AI. You can stop guessing and start impressing. It crunches the data, figures out what your customers want. And—serves up the right products, offers, and content. Almost like magic. Only smarter. Less grunt work for you. More “how did they know?!” moments for your customers.

That means you can:

• Display personalized banners based on user segments
• Serve custom discounts to high-intent buyers
• Auto-rearrange product listings
• Send personalized email follow-ups synced with cart actions

So, what if people ask, “How does Magento 2 enable personalization?” You can answer by saying: It puts AI, real-time data, and smart automation to work. No data science degree needed.

Handling 60 orders or 60,000? Magento’s got you either way. It can scale with you—smoothly, smartly. No awkward patchworks. No compromises. Just seamless, Magento personalized shopping experiences—every time.

Top Magento Personalization Strategies: Beyond “People Who Bought This Also Bought…”

Let’s be honest—most personalization tips out there feel like déjà vu. “Recommend products,” they say. “Send cart emails,” they nod. Sure, those work. But to truly stand out in the age of algorithm fatigue, your personalization game needs more flavor and finesse.

So instead of just hitting repeat, let’s stir in some fresh strategy. Here are five scalable, and smart tactics that take Magento personalization from fine to unforgettable.

1. Personalized Product Recommendations — But Make It Contextual

Everyone’s doing product suggestions. But the real question is: when and how are you doing it?

Magento lets you go beyond the tired “People also bought” layout. Using AI tools like Adobe Sensei, you can inject recommendations based on:

• Real-time browsing behavior
• Past cart activity (including what they almost bought)
• Current stock levels
• Even weather-based recommendations (Selling umbrellas before it rains? Genius.)

Let’s say someone is browsing travel backpacks. Do you show random bestsellers—or a curated “Adventure Essentials” bundle with a hydration bottle, rain cover, and portable charger?

That’s the power of Magento personalized shopping experiences. Thoughtful. Relevant. And just a little bit magical.

2. Customer Segmentation and Targeted Offers — Treat Your VIPs Like VIPs

Customer segmentation helps you sort the crowd browsing your website. Are they big spenders? Window shoppers? One-timers or newbies? Or deal-chasers and so on.

How about you stop selling? Start curating—like a concierge who knows exactly what each guest wants before they ask? Say:

• Turn top customers into first-in-line insiders.
• Give coupon-sensitive shoppers instant cart discounts before they leave.
• Activate specialized pop-ups for mobile users.

You’re not just nudging them to buy—you’re showing them that you get them.
Ask yourself: “If I walked into my own store today as a returning customer, would I feel recognized—or ignored?”

3. Personalized Emails and Abandoned Cart Reminders — But Make Them Feel Less Robotic

Let’s talk emails. You know the usual:
“Oops, you left something behind!” – “Your cart looks empty!”

But what if instead of a guilt trip, you sent something truly useful?

Using Magento’s marketing automation tools, you can:

• Include alternative product suggestions if the cart item is sold out or has low stock
• Add personalized “complete the look” options
  Highlight reviews from similar buyers (“People like you loved this item!”)
• Send follow-ups tailored to the customer’s location and device

Want next-level engagement? Add dynamic countdown timers or one-click “restore cart” buttons. Because let’s face it—Magento personalized shopping experiences don’t end at checkout. They follow through.

Blog: Magento checkout optimization : smarter-flow higher sales

Read Now!

4. Geo-Targeting and Device-Based Personalization — Meet Them Where They Are

Why show someone in Rajasthan, India, a sweater ad in May?
Magento enables smart geo-targeting and device-aware personalization, letting you deliver content, offers, and banners based on:

• User location (right down to city-level)
• Time of day (breakfast deals in the morning? Yes, please.)
• Device type (show thumb-friendly designs for mobile, richer layouts for desktop)

Language and currency preferences
This matters. A recent Statista report noted that U.S. Mobile retail m-commerce sales reached $491 billion in 2023 and will explode to $856 billion by 2027. If you’re not optimizing for it, you’re gifting profits to your competitors.

5. Dynamic Pricing and Promotions — Not Just Discounts, But Smart Incentives

Ever noticed how airline ticket prices change every time you check? That’s smart
Magento gives you the tools to apply dynamic pricing without being pushy. Here’s how:

• Tailor discounts based on customers activity
• Trigger bulk-buy discounts dynamically
• Run flash deals during local holidays based on geo-location
• Adjust prices depending on cart value, membership status, or loyalty points

Follow the golden rule: Don’t overplay your hand. Everyone loves a deal but remember, no one likes feeling played.
So ask yourself: Does this offer feel like a reward… or feels like a red flag? That small shift in mindset is what separates gimmicks from genuinely effective Magento personalized shopping experiences.

6. Personalized Search Results — Because “One Size Fits All” Never Fits Anyone

You know how frustrating it is when you search for “running shoes” and get shown everything from hiking boots to office loafers?

Magento (especially Adobe Commerce) lets you personalize on-site search results based on each customer’s previous interactions, search behavior, and even purchase intent. Using tools like Live Search (powered by Adobe Sensei), Magento dynamically:

• Rearranges search results to match what each shopper actually cares about
• Autocompletes with tailored suggestions
• Prioritizes in-stock or relevant seasonal items for that specific user

Here’s where it gets clever: the more your customer interacts with your store, the smarter the search gets.

7. Loyalty-Based Personalization — Because Repeat Customers Deserve Royal Treatment

Your loyalty program shouldn’t just sit there like a dusty points counter. Magento lets you integrate loyalty data into the user journey to create Magento personalized shopping experiences that reward loyalty with style.

Here’s what you can do:

• Show special content blocks for loyalty members (exclusive videos, tutorials, lookbooks)
• Create pricing tiers based on loyalty status (Platinum? That’s 15% off just for you)

Trigger unique checkout experiences (like one-click reorder or faster shipping)
This isn’t just smart—it’s retention gold. Are you aware that 67% of consumers seek customized deals aligned with their spending behaviors? Don’t make them feel like outsiders on your site.

8. Personalized Content and Storytelling — Sell the Why, Not Just the What

This one’s a game-changer—and wildly underused.

Magento allows you to show personalized landing pages, blog posts, and banners based on what a customer values. Let’s say someone has been browsing eco-friendly or vegan products. A few ideas here:

• Showcase your brand’s sustainability efforts
• Highlight ethical sourcing badges on products
• Add video testimonials from like-minded customers

Or, if someone is clearly into tech gadgets, present them with comparison guides.

Do you know what is one smart move? Use homepage guides like ‘Top 5 Must-Have Smart Devices.’ Doing so isn’t about just selling—it’s about creating a personalized journey that resonates. With Magento’s Page Builder, you can build tailored experiences—no coding required.

Here is a bonus Tip: Stack your strategies. Layer content, offers, and automation for serious impact.

The real magic? These strategies aren’t standalone. They compound.

Imagine this:

A loyalty customer in Mumbai opens your site on their Android phone during Diwali week. They see:

• A festive banner tailored to their city
• Personalized search results prioritizing products they browsed last week
• A dynamic price offer exclusive to loyalty members
• An eco-friendly “How We Built This” story below the product

That’s not just smart e-commerce. That’s digital hospitality. And it’s all powered by Magento personalization done right.

How to Personalize Your Magento 2 Store

“How does Magento 2 enable personalization?”

Magento 2 has the essentials built in. It powers up with plugins, and plays nicely with third-party tools—no fuss, just flow. It makes personalization easy to scale. You don’t need to write code. Or be a tech expert. Anyone can use it—and get results.
Let’s break it down for you.

Native Magento 2 Tools: Your Built-In Personalization Toolkit

Magento 2—especially Adobe Commerce—comes loaded with built-in features. It’s surprisingly powerful when it comes to personalizing the shopping experience.

1. Customer Segments & Rules-Based Content:
Magento lets you create smart content blocks that only appear to specific customer groups. For instance, a “10% off for first-timers” banner only shows up for new visitors, while loyal customers get “Buy More, Save More” messages.

2. Catalog and Cart Price Rules:
You can offer personalized pricing. Base it on behavior, location, or even how long they hover. Linger too long on a product page? Boom—flash discount.

3. Magento Page Builder (Adobe Commerce):
Generate dynamic landing pages. You can do that based on who’s visiting. Techie teen in Tokyo? Show trending gadgets. Eco-mom in Kochi? Spotlight sustainable home goods.

These tools are Magento’s answer to “Ways to personalize the customer experience in Magento”—and they don’t require custom code to make an impact

Top Plugins That Supercharge Personalization

Let’s say you want to go even deeper. That’s where the Magento Marketplace comes in, offering tons of tried-and-tested plugins built for laser-focused personalization.
Here are some go-to favorites:

• Nosto or Dynamic Yield: These use AI to deliver real-time product recommendations. They track what customers browse and suggest what they’re most likely to buy.
• Amasty Customer Segmentation: Create hyper-specific customer.
• Aheadworks Smart One Step Checkout: Streamline checkout experiences by pre-filling fields, offering local shipping methods, and tailoring upsells.

Want to send product bundles based on purchase history or display related accessories only when someone’s using a mobile device? There’s a plugin for that.

Third-Party Integrations That Work Like Magic

Third-party integrations and up the game. Magento 2 integrates smoothly with top personalization platforms. These include:

• Adobe Sensei: Fuels live search, smart merchandising, and spot-on AI recommendations.
• Klaviyo or Mailchimp: Sends behavior-based emails that actually get clicks.
• Google Optimize: Rets you A/B test personalized layouts without guesswork.

For example, pair Magento 2 with Klaviyo and boom—you can send a “We saw you liked this” email with a special deal on same products 45 minutes after a cart bounce. That’s smart Magento personalization, done right.

Real-World Personalization in Action

• Automatically recommend items based on previous searches: When customers are looking for laptop bags, recommend wallets or keychains.
• Promotions based on location: How wonderful it would be for your clients to get outfit recommendations based on local weather reports.
• Content that is aware of devices: Provide a vertically optimised homepage with deals that are easy to swipe if the user is on a mobile device. Use a desktop computer? Make a big splash with comparison tables and more detailed images.

FAQ: Magento Personalization—Quick Answers to Real Questions

Let’s clarify your queries.

Q1: Is Magento personalization exclusive to Adobe Commerce?

Not entirely. dobe Commerce gives you the full personalization toolkit. AI-powered recommendations. Drag-and-drop design with Page Builder. The works. But Magento Open Source holds its ground. Add a few smart plugins or custom logic, and you’re still in the game.

Q2: Can I personalize content for different regions or devices?

Absolutely. Regional and device-based targeting? Totally doable. A mobile shopper in Mumbai can see Diwali deals. Meanwhile, a desktop user in New York gets winter gear and a local delivery ETA. Same store, different vibes.

Q3: Does personalization slow down my store?

Not if done right. Magento 2 is built for performance. Use caching smartly, choose optimized extensions, and don’t go overboard with heavy scripts. Adobe Sensei-based features are cloud-powered—so they won’t drag your site down.

Q4: Is all of this complicated to manage for a small business?

Not at all. Start with one or two personalization tactics. Like abandoned cart emails or personalized banners, and then scale as you grow. The key is to begin. Your customers will thank you for it (possibly with their wallets).

Q5: Can we personalize the customer experience in Magento without AI?

Yes! You can do it manually. Just tap into customer segments, browsing history, order data—even wishlists. Then tailor the content, pricing, and recommendations to match. Magento 2 gives you plenty of levers to pull—even before AI gets involved.

Why Fingent is Your Magento Personalization Powerhouse

Magento personalization isn’t just about adding bells and whistles—it’s about building experiences that your customers remember. And at Fingent, we make that happen. Here’s how:

• Custom Solutions
  We build Magento solutions around your business goals—no cookie-cutter fixes, no shortcuts. Just what fits, and what works.
• Personalization That Performs
  From smart segmentation to dynamic offers, we design strategies that actually convert.
• Seamless Integrations
  We connect your Magento store with AI tools, CRMs, and marketing platforms—making everything work in sync.
• Fast, Scalable, Future-Proof
  We optimize your store for speed, responsiveness, and growth—so personalization doesn’t slow you down.
• Ongoing Optimization
  We don’t stop at launch. We test, tweak, and elevate every touchpoint to keep your store sharp.

Ready to make your store the one customers can’t ignore? Let Fingent personalize your Magento journey—smarter, faster, better. Contact us!

Will Magento checkout optimization revolutionize online shopping and give it the personalization twist it needs?
Have you ever stood in a long billing line, holding your items, only to walk away because it was just taking too long? Online shopping is not that different. In fact, digital impatience is worse. One glitch, one extra step, one second too long—and poof—your customer disappears. No goodbye. No second chance.

So here is the million-dollar question:
If your product is great and your marketing is solid, why aren’t people completing their purchases?
For many Magento-powered businesses, the culprit is hiding in plain sight: the checkout flow.
While Magento is celebrated for its customizability and scalability, its real superpower lies in giving you total control over the buying experience. But power doesn’t equal polish—not by default, at least. That’s where Magento checkout optimization becomes your secret weapon. Not a luxury. A necessity.

In this blog, we’ll explore exactly how to create a seamless checkout experience in Magento by approaching it from the customer’s point of view. We’ll explore best practices for Magento 2 checkout design, sprinkle in real-world examples, and dive into how Magento checkout optimization can not just help you win clicks but also help you win conversions.

Is Magento Checkout Optimization a Necessity?

Let’s talk data.

According to Baymard Institute, on average, 70.19% of people abandon their carts across all industries. This indicates that seven out of ten customers who add items to their cart do not complete the purchase. That’s not a leaky funnel—that’s a waterfall. But here’s the kicker: nearly 18% of those users abandon their cart specifically because the checkout process is too long or complicated.
Think about that.

You might be losing nearly 1 in 5 sales because your checkout feels like a maze instead of a straight road. Magento gives you the tools. But whether you wield them to create friction—or flow—that’s up to you.

Short answer: Yes, Magento Checkout Optimization is a necessity.

Because a great checkout experience doesn’t just complete the sale—it builds trust, loyalty, and maybe even a five-star review.

What is Seamless Checkout?

“Seamless checkout” gets thrown around like confetti in the eCommerce world. But what does it really mean?

Here’s the simple explanation:

When the checkout process is smooth, the customer barely notices it. It feels intuitive, effortless—even pleasant. No unnecessary clicks. No confusing forms. No spinning wheels of doom.

But let’s dig deeper:

A seamless checkout removes friction at every step. It is not just about speed (though that matters). It is about clarity, trust, and flow. When customers reach your checkout page, they should feel like they’re already halfway to owning the product—not like they’re starting a paperwork process.

Here’s a fact that you must know:

A 2024 Statista study found that 25% of American online shoppers abandoned their carts. The reason? Because they were hesitant to give the website their credit card information. That’s not a product issue. That’s a checkout design issue.

So, ask yourself—
Does my checkout page inspire confidence or cause reluctance?

This is where you need Magento checkout optimization. To reduce friction and increase conversions, you can improve Magento’s checkout flow. Not just by removing extra steps, but by creating a flow that feels right.

How Does the Typical Magento Checkout Appear?

Similar to a compact toolbox, Magento’s default checkout has all the tools you need, but you still need to know how to use them.
Magento 2 provides a two-step checkout process by default:

Shipping – where the online buyer inputs their address
Payment – where they choose the payment method and review the order

Sounds simple, right? On paper, it is. But in practice? Things get clunky fast if you don’t customize.

What usually occurs with the unconventional setup is as follows:

• When viewed on mobile devices, the form fields appear tedious.
• Some steps (like login prompts or coupon codes) feel like roadblocks, not options.
• The loading time between steps adds friction.
• The lack of visual cues or trust signals makes people hesitate

It is like giving someone directions with no landmarks. Technically correct. Functionally poor.

Without Magento checkout optimization, the default flow can feel generic and disconnected from the brand experience. You risk turning excited buyers into frustrated quitters. And here’s the issue: if customers don’t enjoy the checkout process, they don’t remember the product—they remember the pain of buying it.

Magento’s default flow asks for this upfront unless you change it.

Bottom line: the default works. But it is not optimized for your customer. That’s why the next step is learning how to create a seamless checkout experience in Magento that actually converts.

Stick around—as we unpack the practical strategies that turn an average checkout into a high-performing revenue engine.

What Are the Best Practices to Create a Seamless Magento Checkout Process?

Do you think optimizing your checkout is about adding fancy design elements? Or do you think it is something that saves a few seconds? No. It is about removing anything that might make your customer stop, think twice, or—worst of all—abandon their cart entirely.

So, what is the best way to improve Magento checkout UX?

Let’s break it down:

Kill the Compulsory Login Wall

The easiest way to to lose 1 in 4 customers before they even pay is to force them to register.
Statista reports that 26% of users abandon their cart when asked to create an account. Magento’s default setting pushes this right up front—big mistake.

Fix it: Enable guest checkout. Offer login as an option, not a demand. Better yet, allow account creation after purchase, when the customer is already happy.

This single tweak can dramatically improve Magento checkout optimization with almost no development effort.

Keep the Layout Clean and the Flow Linear

Your checkout is not the place for creative chaos. People want clarity and ease of navigation.

Fix it: Use a single-page or clearly defined multi-step layout. Group-related info. In other words, don’t scatter address fields on one side and shipping methods on another. It is not a puzzle. It is a purchase.

The bounce rate decreases, and the Magento checkout optimization process runs more smoothly with a nicer user interface.

Show Progress, Not Confusion

Ever been in a checkout where you’re not sure if you’re on Step 2 or Step 5? It is like being on a highway with no signs.
Research from Gartner shows that companies that offer seamless digital shopping have 25% happier customers and 20% more repeat sales.

Fix it: Add a visual progress bar or step indicator. Let people know where they are and what’s left. It reduces anxiety and builds trust.
This is one of the fastest ways to improve Magento checkout flow without touching your backend logic.

Autofill and Validate Smartly

Typing out an address on a mobile can be a frustrating ordeal for many.

Fix it: Use address autocomplete APIs and real-time form validation to make life easier. When users see you catching typos or filling in data for them, it builds confidence.

The goal? Make your checkout feel like it is helping, not testing them.
This directly answers the question: how to create a seamless checkout experience in Magento? Start by doing the typing for the customer—when you can.

Load Times Matter—More Than You Think

According to Deloitte’s research, a just 0.1 second increase in site speed can result in an increase in conversion rates of more than 8.4%. That’s not a tiny bump—that’s money.

Fix it: Minimize JavaScript bloat. Use lazy loading. Optimize third-party scripts. Don’t let “Apply Coupon” buttons trigger a full page reload.

Remember, every unnecessary delay is a sales leak.

For effective Magento checkout optimization, speed is not a feature—it is a foundation.

Offer Multiple Payment Options (Including Local Ones)

Support for wallets, UPI, BNPL (Buy Now, Pay Later), cards, and even regional options is now table stakes. If you’re limiting payment methods, you’re limiting customers.

And trust matters. According to Statista (2023), 21% of U.S. shoppers abandon their cart if they don’t see the cost upfront.

Fix it: Ensure that your payment mechanisms are secure and easily identifiable. Let the logos speak. Add security badges. Build confidence.

Mobile-First Is not Optional—It is Survival

Mobile users account for more than 60% of all eCommerce traffic according to Statista 2024. Yet, most checkouts still feel like they were built for desktops and squished down.

Fix it: A responsive design is not enough. You need mobile-intent UX.

Think bigger buttons, fewer taps, auto-focus fields, and tap-friendly layouts. That is how to improve Magento checkout flow, where most of your traffic lives—on phones.

Confirm, Don’t Confuse

The final confirmation page is your victory lap. Don’t trip at the last step.

Fix it: Provide a concise order summary with delivery information. It is also prudent to mention estimated delivery and a thank-you message. Better yet, give customers an option to track their order or share it socially.

The best Magento checkout optimization flows don’t end at payment—they continue until the customer feels assured.

Reduce Visual Noise — Let the Customer Think Less

Most checkout pages are louder than they should be. Pop-ups, header navs, side banners, newsletter prompts—why?

This is a critical moment. The user is going to give up some of his/her money. Emotionally, that’s huge.

Fix it: Strip down the checkout page. Remove the main site header and footer. Cut any competing CTAs. Your entire design should whisper, “Just finish this order.”

This single decluttering step alone can boost conversions, especially on mobile.

Use Smart Defaults — Don’t Make Them Choose Everything

Here’s a strange but true fact: people are more likely to go with a default selection, even if it is not ideal.

It is called choice architecture—a behavioral science principle. If you make them choose between 3 shipping methods, they pause. That pause? It kills conversions.

Fix it: Pre-select the most popular shipping and payment options. Use customer location to auto-select relevant currency or region-specific details.

Make the default the best option 80% of the time—and watch how fast people fly through checkout. This is Magento checkout optimization done with brain science.

Exit-Intent Recovery Inside Checkout

Most people add exit-intent popups on product pages. But what about inside the checkout?

That’s like guarding your front gate, but leaving the vault wide open.

Fix it: If a user moves their cursor toward the back button or close tab, trigger a gentle prompt. Maybe a “Need help finishing?” message or a live chat button. Even better—offer a time-limited discount.

You’re not interrupting. You’re offering help exactly when they’re on the fence.

Language Matters: Microcopy That Calms, Not Confuses

Words like “Billing Info,” “Shipping,” or “CVV” may seem obvious. But not to everyone.

Fix it: Use plain language. Replace “CVV” with “3-digit security code (on the back of your card).” Use phrases like “We’ll never share your info” near email fields. Add hover tooltips for anything remotely confusing.

Calm customers click faster. And confidently.

This is an underrated way to improve Magento checkout UX, especially with global shoppers.

Make Repeat Buyers Feel Known—Not Monitored

Think about it. Why should someone who’s shopped before start from scratch?

They shouldn’t.

Fix it: Use Magento’s built-in customer session data to pre-fill saved addresses, suggest previously used shipping options, or greet them by name (“Welcome back, Ashley!”). You can do this even without forced logins, using browser cookies.

It is a subtle way to improve Magento checkout flow while building long-term brand loyalty.

Test With Real Humans, Not Just Developers

A developer may say, “It works fine on my machine.”

But your customer? They’re using a budget Android phone, standing in line at a noisy cafe, with one bar of signal and two cranky kids.

Fix it: Do user testing in the wild. Give your neighbor, your intern, or your grandmother a cell phone. Watch where they struggle. You’ll learn more in 20 minutes than from 3 hours of debugging.

You’re not just building code. You’re building trust—and that means thinking human. This is the unsung hero of Magento checkout optimization—real-world testing, outside the bubble.

How Fingent Helps Build Better Customer Experiences with Magento

When it comes to crafting a seamless Magento checkout optimization strategy, Fingent is not just another tech partner—we are the team that turns friction into flow and browsers into buyers.

Custom Checkout Experiences That Convert

Fingent doesn’t believe in cookie-cutter solutions. Every Magento checkout is customized to meet the goals of your brand and the expectations of your clients. Whether it is simplifying the checkout flow or integrating intuitive payment options, we ensure that the checkout process is as smooth as possible, directly addressing the need to improve Magento checkout flow.

Seamless Payment Integrations

Security and convenience are paramount in online transactions. Fingent integrates secure payment gateways, including Mastercard, to provide customers with trusted and efficient payment options. This increases trust and improves the user experience. This is a crucial factor in Magento checkout optimization.

Insights Informed by Data for Ongoing Enhancement

Grasping customer behavior is essential for improving the checkout experience. We use data analytics to understand user interactions, enabling informed choices to consistently enhance the Magento checkout process.

Expandable Solutions for Developing Companies

As your company expands, so do your requirements. We at Fingent create scalable Magento solutions that can accommodate growing traffic and broader product ranges, guaranteeing that the checkout process stays efficient and effective.

Continuous Assistance and Upkeep

The digital environment is continuously evolving. We offer ongoing support and maintenance, guaranteeing that your Magento platform stays current with the newest features and security updates, vital for ongoing optimization of Magento checkout.

Final Thought

In the realm of e-commerce, the checkout process is where conversions happen—or don’t. Because the best checkout is the one they barely remember.

Fingent’s all-encompassing strategy for Magento checkout optimization guarantees that each element of the checkout process is optimized for efficiency, safety, and customer contentment.

Prepared to convert your Magento checkout into a smooth, conversion-boosting experience? Fingent possesses the knowledge and the resources to bring it to fruition. Let’s talk.

Why IT is the guardian angel of businesses during a recession?

• Introduction
• Advantages of cutting-edge IT solutions
• 9 practical examples of how IT solutions recession-proof your business
• Use the present crisis as an unprecedented opportunity to lead

6 Hot Technologies that Handhold Businesses Amid COVID-19 Impact

The COVID-19 pandemic has had wide-ranging ramifications for several businesses. Forrester predicts that the retail sector will endure a 2.1 trillion-dollar loss in 2020 due to COVID-19. It also said that it will take four years for retailers to experience the growth seen before the pandemic. As COVID-19 continues breathing threats down the neck of businessmen, hot technologies are emerging as a relief to counteract them and lead businesses towards their goals. We will discuss a few of these specific technologies such as cloud, eCommerce, eLearning, automation, virtual collaboration, and contactless services that can help you minimize the effects of COVID-19 on your business. 

Read More: Fingent’s Response to COVID-19 Business Implications

1. Cloud Adoption During COVID-19

With physical interaction no longer being an acceptable form of communication, organizations and institutions have had to swiftly shift to digital solutions to retain productivity. The domino effect of COVID-19 was seen in various sectors, accelerating the adoption of facilities for seamless remote work. Cloud computing has emerged as an essential technology for critical application and scalability of infrastructure in this regard. 

Companies from various sectors are now starting to realize the benefits and value of cloud computing as far-reaching beyond the scenario created by the pandemic. As a result, businesses will have to scale up their digital transformation efforts and invest in cloud resources without delay. If anyone had reservations about investing in cloud computing before this, COVID-19 has proved that its necessity is indisputable. 

Read More: 5 Trends That Will Transform Cloud Computing in 2020

2. E-Commerce

CCInsights reported that as of 21 April 2020, US and Canadian e-commerce orders have seen a 129% increase.

With restrictions on the number of people that can be gathered in one place, gone are the glory days of shopping malls and brick and mortar stores. COVID-19 has changed shopping behaviors overnight, necessitating brands to adapt and be flexible to meet changing needs. 

For example, the Buy Online Pick up In Store (BOPIS) capability has become vital to maintaining sales volume with the restrictions in mind. A good example of this is the mobile phone industry. When foot traffic is curbed, then Mobile Point of Sale programs can be set up to take orders and payment at the same time for business continuity. Membership or Loyalty cards can be now digitalized through mobile applications. 

Read More: How a Smart Product Ordering System Helps Retailers and Wholesalers

3. Virtual Collaboration

Many developed nations are now stipulating that employees of non-essential businesses work remotely for an indefinite time, making video conferencing vital.  Schools, colleges, and universities are also leveraging video conferencing platforms through live or recorded lectures. 

This has brought many virtual collaboration solutions to the forefront that facilitate video conferencing, instant messaging, task and calendar management, work collaboration, file sharing, attendance tracking, and so on. A few examples include Zoom, DingTalk, WeChat Work, Zoho Remotely, and so on. 

At Fingent, we use InfinCE, a powerful cloud-based enterprise collaboration software that offers support for remote work. 

Read Our Case Study: How Fingent enabled a smarter digital workplace solution for Sony Mobile

4. E-Learning 

During this time of crisis, the entire education ecosystem is coming together to ensure that students do not suffer. Educational applications, platforms, and resources offer functionalities across multiple categories such as:

• Resources to provide psycho-social support
• Digital learning management systems
• Digital systems designed for use on basic mobile phones
• Massive open online course platforms 
• Self-directed learning content
• Mobile reading applications
• Tools for teachers to create digital learning content

Read More: E-Learning Taking A New Front: How Can LMS Technology Help

5. Automation

Automation has been helping businesses mitigate disruption by enabling them to stay connected across teams and systems while maintaining customer support in times of uncertainties such as this pandemic. 

Robotic Process Automation improves the efficiency and reliability of work outcomes and automates the time-consuming, repetitive tasks that weigh down intelligent workers. The benefits are:

• Digital workers do not need to have the weekend off. They can work 24 hours a day, 24/7 to respond to spikes in business activity. 
• They do not have travel restrictions nor are they at the risk of COVID-19 infection or affected by physical office closure. 

During the pandemic, companies that have already invested in automation technologies are doing exponentially better than those who did not. It is obvious, that automation can pave the way for a better future.

Read More: How Automation Ensures Businesses Stay Afloat During COVID-19 Crisis

6. Contactless Services

The coronavirus pandemic has driven a preference for self-service purchasing, boosting contactless services. Consider a few examples available now and upcoming in the future: 

• Dining experience: Technology can take care of everything: reserving a table at the restaurant, pre-ordering your food, digital valet services, contactless seating, contactless payment, and online feedback.
• Contactless payment: It lets shoppers integrate their payment information to their loyalty account through an app and then use a QR code for payment through self-checkouts. 
• Contactless delivery: This ensures end-to-end hygiene because a customer places an order, makes the payment online, and gets the food delivered without ever coming in contact with the delivery agent. 

Read More: Contactless Services: The New Normal in Retail

Grab a Slice of Hot Technology

While the end of the pandemic remains elusive, capturing even a slice of these hot technologies could make a huge difference to businesses. They can even help smaller businesses gain a stronger foothold during this pandemic and into the future. Get in touch with us and help us guide you through this pandemic by implementing the right technology solutions for your business. 

Steve Jobs’s April 2010 prophecy of mobile devices replacing desktops and laptops as the computing devices of choice is now coming true. More people now access the internet using their mobile devices, compared to desktops or laptops. This has its effect in e-commerce as well.
M-commerce is now 34% of all ecommerce transactions, and expected to grow at 31% in 2017. Overall e-commerce is slated to grow at just 15% in the same period, meaning m-commerce is slated to grow 200% faster. Goldman Sachs estimates the total value of m-commerce at $626 billion by 2018, by which time m-commerce would account for half of all e-commerce transactions.

The reason for the surge in m-commerce is obvious. More and more people now prefer the convenience of taking out their smartphones when on the move in a commuter train or when whiling away time at the dentist’s office, rather than take time out to sit in front of a desk, wait for the laptop to boot, and get connected.

Many e-commerce players, quick to spot the trends, have come up with responsive mobile websites and rolled out native mobile apps, to facilitate the mobile-savvy customer. In fact e-tailers no longer have a choice; as 57% of customers won’t even recommend businesses with poor mobile sites, leave alone patronize it. However, most of the early adopters have also discovered merely launching mobile apps or mobile websites is not enough. It is still a fiercely competitive marketplace, and only those who go all out to facilitate the mobile customer wins.

Here are some ways to go all-out, to pamper the highly fickle mobile shopper

Leverage the Power of Simplicity.

The mobile is a consumption-focused device. Play to this strength by making it easy for the user to find what they are looking to consume. Leverage the power of simplicity through a minimalist design and a clean structure. The best apps do not require too much keyboarding or taping on menus, and makes all crucial process, be it registration, login, ordering, check-out, and payment fast and easy. Simplicity and minimalism offers a residual benefit of minimizing data traffic, and speeding up page-loads, which in turns boosts SEO.

Think like a Mobile Customer

The path and trajectory of desktop and mobile user are diametrically different. Successful e-tailers understand the customer’s journey and design the mobile experience around it, delivering a good UX. For instance, since most mobile users shop when on the move, or in the midst of doing something else, anything that shortens interaction time boosts the chances of conversion. Also, since mobile users generally prefer browsing different products, and as such, navigate different screens before actually making a purchase, making it easy to browse many products, add items to the cart, and check out later increases the chances of conversion and making long-term fans. Successful e-tailers also leverage analytics to personalize for the customer, taking into consideration the extremely personal nature of mobile devices.

The path and trajectory of desktop and mobile user are diametrically different. Successful e-tailers understand the customer’s journey and design the mobile experience around it, delivering a good UX. For instance, since most mobile users shop when on the move, or in the midst of doing something else, anything that shortens interaction time boosts the chances of conversion. Also, since mobile users generally prefer browsing different products, and as such, navigate different screens before actually making a purchase, making it easy to browse many products, add items to the cart, and check out later increases the chances of conversion and making long-term fans. Successful e-tailers also leverage analytics to personalize for the customer, taking into consideration the extremely personal nature of mobile devices.

The path and trajectory of desktop and mobile user are diametrically different. Successful e-tailers understand the customer’s journey and design the mobile experience around it, delivering a good UX. For instance, since most mobile users shop when on the move, or in the midst of doing something else, anything that shortens interaction time boosts the chances of conversion. Also, since mobile users generally prefer browsing different products, and as such, navigate different screens before actually making a purchase, making it easy to browse many products, add items to the cart, and check out later increases the chances of conversion and making long-term fans. Successful e-tailers also leverage analytics to personalize for the customer, taking into consideration the extremely personal nature of mobile devices.

Leverage the Power of Innovation

 The overriding focus of successful e-tailers is how to uniquely serve their mobile customers. They strive to make their mobile assets dynamic, through promos, deals, offers, discounts, and more. In this, they innovate to ensure their apps leverage the latest developments in technology, or to ride the latest smartphone trends. The best m-commerce apps leverage the unique capability of mobile devices, such as geo-targeting, location-based services, QR codes, and more, to deliver customized offers and deals, and other value-added services.

Integrate Mobile with Overall e-Commerce Strategy

A mobile friendly website or a native app may induce the customer to make a purchase immediately. However, for all the efforts put in by the e-tailer, there is always a possibility of sheer hardware limitations driving poor mobile experience. As such, it is important to integrate the mobile strategy with the overall e-commerce strategy, and provide a consistent experience across channels, where a customer may “capture” of the purchase on mobile and complete the transaction on a larger screen. This is even more important as 53% of customers look at products in brick and mortar store and buy online.

Tie in m-Commerce with Social Media

Mobile and social media are almost inseparable. Facebook, Twitter, Snapchat, Instagram, and the likes are on the screens of nearly everyone stuck on the subway, bus, or train. Successful e-tailers who integrate their m-commerce strategy with their social efforts are able to draw in quite a number of social media visitors straight to the m-commerce site.

There is however, no one-size-fits-all solution. The best way to milk the ongoing m-commerce revolution depends on your specific business. Partnering with us to expand and enhance your mobile strategy allows you to leverage our wide experience and expertise, and is a guaranteed way to save time and improve your ROI.