Category: e-Commerce

Modern buyers expect personalized customer experiences. Can Magento customer experience 2025 help buyers meet the rising expectations of modern buyers?

In 2025, consumers are benchmarking rather than merely browsing. Every tap, swipe, and scroll is well calculated. Every experience is judged against the best out there—Amazon, Netflix, you name it. If your store isn’t fast, personal, and seamless, today’s buyers won’t stick around. They’ll bounce—and they won’t look back.

This is a seismic change, not a phase. What are today’s buyers looking for in 2025? Speed. Relevance. Personalization. Fluidity across platforms. Brands that just “sell online” are no longer enough—they’re expected to create experiences that feel effortless and intelligent.
That’s where Magento customer experience 2025 comes into focus.

How Important Is Magento Customer Experience in 2025?

PwC claims that although only 49% of consumers believe businesses are delivering customer experience effectively, 73% of them say it is a major determinant of their purchase decisions. For companies attempting to maintain client loyalty on life support, that serves as a wake-up call. Clients want seamless, easy, and engaging experiences, and if you can’t deliver, then they’re out the door as fast as you can say Jack Robinson.

Magento for modern buyers isn’t just about powering transactions. It’s not just about selling anymore—it’s about sensing what your customer wants before they even ask. That’s why experience-led transformation is more than a buzzword—it’s a game changer. An IDC study sponsored by Adobe found that businesses putting customer experience first saw a staggering 379% ROI. Personalization isn’t just smart—it’s seriously profitable.

Top Magento Development Trends to Watch in 2025

In today’s digital market, you need a sharp strategy, solid tech. You will also need experiences that make customers feel like it was built just for them. In 2025, that means being intelligent, personal, and instant across every channel.
Magento? It’s already a step ahead.
Here are the top Magento development trends redefining the Magento customer experience 2025, helping businesses not just keep up—but lead.

1. Hyper-Personalization Powered by AI & ML

Generic is out. Precision is in. Magento’s integration with Adobe Sensei is enabling ultra-targeted personalization based on real-time customer behavior, purchase history, browsing patterns, and even predictive analytics.

Want to show different products to two consumers who land on the same page? Magento’s already on it. Want your homepage to change based on who’s visiting? Magento makes it happen.

Personalization isn’t just smart—it’s profitable. McKinsey says leaders in this space earn 40% more revenue than the rest. Magento’s AI layer is making that a practical reality—especially for mid-sized retailers who once thought this was enterprise-only tech.

2. Headless Commerce and PWA Boom

Today’s shoppers ditch slow sites in a heartbeat. They want app-level speed and a seamless look on every screen. That’s why PWAs and headless commerce matter. Magento’s PWA Studio and headless setup split the front end from the back, handing you full creative control—and pages that load in a flash. This means you can roll out immersive storefronts—without breaking what’s under the hood.

It is predicted that by 2025, 80% of digital experiences will be delivered via headless or decoupled architecture. Magento isn’t following the future—it’s building it for you.

3. Smarter Search with AI-Based Catalog Navigation

Forget old-school filters. Shoppers want search that understands them—mistypes, slang, preferences and all.
In 2025, Magento for modern buyers includes AI-driven site search that learns over time. It learns what shoppers love—from trending searches to past clicks—and serves up exactly what they’re likely to want next. Features like voice search, auto-suggestions, and natural language processing are becoming standard—not a bonus.

Because when buyers can’t find what they want in 3 clicks? They won’t try harder. They’ll just go elsewhere.

4. Mobile-First Experiences That Feel Native

M-Commerce is going from pocket change to power play—racing from $678.2B in 2024 to a projected $2.4T by 2030, with a 23.7% CAGR lighting the way. That’s a scoreboard.

Magento isn’t just catching up with mobile—it’s mastering it. Smarter image compression. Flexible, responsive themes. Touch-first design that feels natural. Lightning-fast, smooth experiences across every mobile screen. In 2025, good mobile design isn’t enough. Magento wins where it matters most: in your customer’s hand

5. Enhanced Security and Privacy Features

Trust is currency. In 2025, customers aren’t just privacy-aware—they expect brands to prove it.
Magento is rolling out improved data compliance tools, two-factor authentication, and tokenized payment systems to help merchants build secure shopping journeys. With growing concerns around data breaches and third-party tracking, these features aren’t just “nice to have”—they’re non-negotiable.

6. B2B Features Going Enterprise-Level

Magento’s latest technologies, such as configurable catalogs, account-based pricing, and rapid reordering, are intended to handle complex procurement requirements without losing user experience.

This move is significant since global B2B e-commerce is expected to reach $36 trillion by 2026, expanding at a steady 14.5% per year over the last decade. Magento’s bold pivot to B2B isn’t just a strategy—it’s a smart investment that’s already delivering returns.

7. Voice Shopping Isn’t the Future—It’s the Now

Modern buyers are multitasking machines. They are shopping while cooking, driving, or scrolling TikTok. Magento’s upcoming voice commerce integrations are built exactly for this lifestyle. Businesses can meet their customers where they are by offering voice-driven product search and ordering, which requires no more than one click. In 2025, convenience is not a choice—it’s anticipated. Customers desire not only speed but also seamless experiences.

So how is Magento rising to meet these sky-high standards?
With smarter tools. Faster tech. And adaptive frameworks built to deliver experiences that feel effortless, personal, and future-ready.

Blog: How Magento Personalization Drives Better Shopping Experiences

How to Choose the Magento Trend That Fits Your Business Goals

Trends may be thrilling. Shiny. Hyped. However, does popularity alone make it the right move for you? Chasing every Magento upgrade without a plan? It’s akin to purchasing an expensive treadmill merely to dry your clothes—impressive, but meaningless.

How can you choose trends that truly have an impact?

Step 1: Start With Your Customer—Not the Code

In 2025, the top Magento experiences start with a single focus: knowing your customer. Deeply.

Find out:
• Are they browsing mostly on mobile?
• Do they expect 1-click checkouts and spot-on recommendations?
• Are they B2B buyers needing quick reorders and custom pricing?
Before you commit to a feature, get clear on what they expect. Then trace backward to the tool that delivers it.

Pro tip: A fancy PWA might be overkill if your users love desktop. But AI-powered search? That might be a pivotal factor.

Step 2: Align With Business Goals—Not FOMO

Yes, Magento is evolving fast. No, you don’t need to chase every update. Be strategic. Want better retention? Prioritize personalization and loyalty tools. Need faster mobile conversions? Look at headless builds or PWA enhancements. Scaling B2B? Magento’s self-service portals and catalog management can do the heavy lifting.

Modern success isn’t about more features—it’s about the right ones.

Step 3: Be Real About Budget vs ROI

Some trends cost more than just tech—they need time, content, and clean data. Others give you fast wins with minimal spend.
Estimate clearly:

• What’s the cost to deploy and maintain?
• How soon will it pay off?
• Can you test it in phases?
Magento’s modular setup is your ally here. You don’t need a full overhaul. Start small. Scale smart.

Step 4: Ensure Compatibility – Validate System Match

Magento’s adaptability is strong—but has its boundaries. Before diving into a new trend, ask:

• Will this break existing extensions?
• Is my current Magento version ready?
• Will I need outside integrations or dev support?
For instance, AI-powered personalization works brilliantly—but only if your product data is clean.
Still using outdated logic or messy metadata? Fix that first. Then scale.

Step 5: Gauge. Refine. Verify.

Magento gives you the tools—use them to experiment with purpose.
The winning formula? Personalization backed by data. Innovation tied to ROI. Try. Measure. Improve.

One of the most overlooked parts of implementing a new Magento trend? Measurement.
If you’re rolling out a new AI search feature or a PWA frontend, set clear KPIs:

• Are bounce rates dropping?
• Are conversion rates improving?
• Are customers completing purchases faster?

Magento customer experience 2025 isn’t just about doing what’s new—it’s about doing what works, and knowing when to pivot.
Trends are Everywhere. Precision is Power.
Not every business needs every feature. The real win is knowing which Magento innovations align with your customers’ actual pain points. Are they craving speed? Personalization? Flexibility? With Magento’s modular ecosystem, you can double down on exactly what matters—no fluff, just function that delivers.

How Is Magento Evolving for Modern Online Shoppers in 2025?

Let’s be honest—ecommerce has flipped on its head in the past two years.Today’s buyers want speed. Simplicity. A personal touch at every click.

Magento 2 doesn’t just keep up. It sets the pace. It’s no longer about throwing in more features. It’s about crafting an experience that simply functions—quickly, seamlessly, and is designed for what’s ahead. Magento 2 gets that. It aligns with how real people shop now—not how they used to. So instead of just helping you survive the ecommerce race… it helps you take the lead.

That’s Magento customer experience for 2025. Sharper. Smarter. Built to not just meet expectations—but blow past them.

Lightning-Fast Performance That Matches Today’s Pace

In 2025, speed isn’t a nice-to-have—it’s a dealbreaker. Magento 2 was built for performance. Full-page caching. Streamlined indexing. Varnish support baked in. And this isn’t just backend bragging. It means pages load faster, checkouts move quicker, and bounce rates drop. Because in today’s ecommerce world, if your site hesitates, your customer’s already gone.

According to Portent, every extra second past one second slows your site, chopping about 0.3% off your conversion rate—so at four seconds, you could lose over $1,000 in sales.

Fast sites make more money. In a world of short attention spans and fierce competition, Magento 2 ensures your store stays lightning-quick—because if you don’t, your competitors will.

This focus on speed directly fuels the Magento customer experience 2025—where “waiting” is a word your shoppers don’t even recognize.

Omnichannel Harmony for Platform-Hopping Shoppers

Modern buyers shop everywhere—and expect it all to feel connected.

Magento 2 makes that possible. It syncs your web store, mobile site, marketplaces, and even in-store POS—seamlessly. Start on Instagram. Jump to desktop. Checkout on mobile. No friction. No confusion. Just a smooth, consistent experience from start to finish.
This kind of channel-hopping isn’t extra anymore—it’s expected. And Magento delivers it with polish, not pressure.

Make Smarter Decisions

Personalization? Predictive selling? You can’t accomplish any of it without proper data.

Magento 2 includes Magento BI—a powerful suite of tools that turns raw data into real-world insights. Not vanity metrics. Not noise. Just the kind of info you can actually use—what your customers are clicking on, what’s trending, who’s slipping away, and why.

In 2025, ecommerce isn’t about reacting—it’s about predicting. The brands that win? They act on what customers need before customers even say it. Magento BI helps you do just that.

Built to Grow, Adapt, and Scale with You

Your customers are changing. Your market’s shifting. And your business? It’s not standing still either.

That’s why Magento 2 doesn’t confine you. Its adaptable, modular design allows for growth without having to begin anew. Looking to implement a new feature? Test a bold idea? Expand into a new channel? You can—without breaking what already works.

In summary: Magento expands alongside you, not in opposition to you. In a world that won’t remain static, such adaptability is invaluable.

Streamlined Checkout That Removes All Friction

A lengthy or cumbersome checkout process is akin to requesting a marathon runner to halt 10 meters from the finish line.

Magento 2 streamlines the checkout process—featuring an easy two-step system, the option for guest checkout, and intelligent shipping and payment connections. The outcome? Quick. Adaptable. No hassle. Precisely what consumers anticipate in 2025.

Built-In Enterprise Security—Because Trust Is Everything

Digital fraud is getting smarter. Trust is harder than ever to earn—and alarmingly easy to lose. One slip, and you’re not just losing data—you’re losing customers.

Magento 2 gets that. It comes equipped with strong security features:

• Two-factor authentication.
• Built-in reCAPTCHA.
• Role-based access controls.
• Frequent security updates.
• Settings that align with GDPR compliance.

B2B Ecommerce? Magento 2 Has You Covered

It’s not just B2C shoppers who have high expectations. B2B buyers shop like consumers now—fast, easy, and personal. If your experience feels stuck in the past, so will your sales.

Magento 2 includes B2B-friendly features like:

• Custom catalogs and price lists
• Corporate account hierarchies
• Negotiated quotes and bulk ordering
• Approval workflows

This isn’t some awkward add-on; it’s integrated right in. Did you not hear? $3 trillion by 2027! B2B eCommerce isn’t knocking politely anymore; it’s kicking down the door. Magento’s market preparedness has become not just relevant, but also crucial.

In short – Whether it’s speed, personalization, security, or scale, each improvement is designed to improve the Magento customer experience in 2025—making it smarter, faster, and more human. In other words, Magento 2 does more than just assist businesses catch up. It helps them stay ahead.

How Fingent Can Help Businesses Unlock Powerful Customer Experiences Using Magento

It’s crystal clear: Magento isn’t just keeping up with modern buyers. It’s racing ahead to meet their next demand. Pair it with the right team, and it can truly reach its full potential. Fingent possesses that capability.

We not only integrate Magento. We develop digital experiences focused on customers that transform visitors into buyers and purchasers into loyal brand supporters. By building ultra-fast stores, crafting AI-driven personalization tools, and enhancing omnichannel experiences, we guarantee that your Magento investment functions efficiently and promotes growth.

Whether upgrading to Magento 2, expanding B2B ecommerce, or predicting the next-generation consumer, Fingent provides innovative solutions that establish the gold standard for Magento customer experience in 2025.

Are you gearing up to just keep pace—or to set the pace your customers will follow?

Let’s build the future of ecommerce—together.

Talk to our Magento experts today.

Is Magento personalization opening new doors to customer experience? Let’s find out!

Remember your favorite little old shop back home? The one where the owner remembers your name. The one where he saved you the last pack of your favourite snack because he knew you would come looking for it. That’s personalization.

Now, let’s fast-forward to today, the hyper-digital era. E-commerce has taken over, and the digital aisles are crowded. But one thing hasn’t changed: people still want to feel like people —not pixels. They still need a wholesome shopping experience even when purchasing in pajamas at 2 AM.

That’s where Magento personalization steps in.

In a pool of similar digital experiences, Magento is a secret weapon to craft personalization. Smart product suggestions, perfectly timed cart nudges, and content that seems like it reads your customer’s mind. That’s what Magento offers.

And the payoff? Huge. McKinsey report revealed that brands excelling in personalization generate 40% higher revenue compared to their less agile counterparts. That’s not hype—it’s the hard truth.

Magento Personalization – What is it?

Magento personalization is how your store stops being “just another website” and starts feeling like a personal shopper. It serves up what your customers crave. Not just randomly, but based on what they click, buy, or binge. It does this sometimes before they even realise it.

It’s not just smart. It’s magnetic.

Whether it’s greeting a logged-in user with a “Welcome back, Taylor!” or recommending a winter jacket the moment the temperature drops in their city. Magento delivers context-aware experiences in real time.

Magento personalization gets a serious upgrade with Adobe Commerce. Thanks to Adobe Sensei—its built-in AI. You can stop guessing and start impressing. It crunches the data, figures out what your customers want. And—serves up the right products, offers, and content. Almost like magic. Only smarter. Less grunt work for you. More “how did they know?!” moments for your customers.

That means you can:

• Display personalized banners based on user segments
• Serve custom discounts to high-intent buyers
• Auto-rearrange product listings
• Send personalized email follow-ups synced with cart actions

So, what if people ask, “How does Magento 2 enable personalization?” You can answer by saying: It puts AI, real-time data, and smart automation to work. No data science degree needed.

Handling 60 orders or 60,000? Magento’s got you either way. It can scale with you—smoothly, smartly. No awkward patchworks. No compromises. Just seamless, Magento personalized shopping experiences—every time.

Top Magento Personalization Strategies: Beyond “People Who Bought This Also Bought…”

Let’s be honest—most personalization tips out there feel like déjà vu. “Recommend products,” they say. “Send cart emails,” they nod. Sure, those work. But to truly stand out in the age of algorithm fatigue, your personalization game needs more flavor and finesse.

So instead of just hitting repeat, let’s stir in some fresh strategy. Here are five scalable, and smart tactics that take Magento personalization from fine to unforgettable.

1. Personalized Product Recommendations — But Make It Contextual

Everyone’s doing product suggestions. But the real question is: when and how are you doing it?

Magento lets you go beyond the tired “People also bought” layout. Using AI tools like Adobe Sensei, you can inject recommendations based on:

• Real-time browsing behavior
• Past cart activity (including what they almost bought)
• Current stock levels
• Even weather-based recommendations (Selling umbrellas before it rains? Genius.)

Let’s say someone is browsing travel backpacks. Do you show random bestsellers—or a curated “Adventure Essentials” bundle with a hydration bottle, rain cover, and portable charger?

That’s the power of Magento personalized shopping experiences. Thoughtful. Relevant. And just a little bit magical.

2. Customer Segmentation and Targeted Offers — Treat Your VIPs Like VIPs

Customer segmentation helps you sort the crowd browsing your website. Are they big spenders? Window shoppers? One-timers or newbies? Or deal-chasers and so on.

How about you stop selling? Start curating—like a concierge who knows exactly what each guest wants before they ask? Say:

• Turn top customers into first-in-line insiders.
• Give coupon-sensitive shoppers instant cart discounts before they leave.
• Activate specialized pop-ups for mobile users.

You’re not just nudging them to buy—you’re showing them that you get them.
Ask yourself: “If I walked into my own store today as a returning customer, would I feel recognized—or ignored?”

3. Personalized Emails and Abandoned Cart Reminders — But Make Them Feel Less Robotic

Let’s talk emails. You know the usual:
“Oops, you left something behind!” – “Your cart looks empty!”

But what if instead of a guilt trip, you sent something truly useful?

Using Magento’s marketing automation tools, you can:

• Include alternative product suggestions if the cart item is sold out or has low stock
• Add personalized “complete the look” options
  Highlight reviews from similar buyers (“People like you loved this item!”)
• Send follow-ups tailored to the customer’s location and device

Want next-level engagement? Add dynamic countdown timers or one-click “restore cart” buttons. Because let’s face it—Magento personalized shopping experiences don’t end at checkout. They follow through.

Blog: Magento checkout optimization : smarter-flow higher sales

Read Now!

4. Geo-Targeting and Device-Based Personalization — Meet Them Where They Are

Why show someone in Rajasthan, India, a sweater ad in May?
Magento enables smart geo-targeting and device-aware personalization, letting you deliver content, offers, and banners based on:

• User location (right down to city-level)
• Time of day (breakfast deals in the morning? Yes, please.)
• Device type (show thumb-friendly designs for mobile, richer layouts for desktop)

Language and currency preferences
This matters. A recent Statista report noted that U.S. Mobile retail m-commerce sales reached $491 billion in 2023 and will explode to $856 billion by 2027. If you’re not optimizing for it, you’re gifting profits to your competitors.

5. Dynamic Pricing and Promotions — Not Just Discounts, But Smart Incentives

Ever noticed how airline ticket prices change every time you check? That’s smart
Magento gives you the tools to apply dynamic pricing without being pushy. Here’s how:

• Tailor discounts based on customers activity
• Trigger bulk-buy discounts dynamically
• Run flash deals during local holidays based on geo-location
• Adjust prices depending on cart value, membership status, or loyalty points

Follow the golden rule: Don’t overplay your hand. Everyone loves a deal but remember, no one likes feeling played.
So ask yourself: Does this offer feel like a reward… or feels like a red flag? That small shift in mindset is what separates gimmicks from genuinely effective Magento personalized shopping experiences.

6. Personalized Search Results — Because “One Size Fits All” Never Fits Anyone

You know how frustrating it is when you search for “running shoes” and get shown everything from hiking boots to office loafers?

Magento (especially Adobe Commerce) lets you personalize on-site search results based on each customer’s previous interactions, search behavior, and even purchase intent. Using tools like Live Search (powered by Adobe Sensei), Magento dynamically:

• Rearranges search results to match what each shopper actually cares about
• Autocompletes with tailored suggestions
• Prioritizes in-stock or relevant seasonal items for that specific user

Here’s where it gets clever: the more your customer interacts with your store, the smarter the search gets.

7. Loyalty-Based Personalization — Because Repeat Customers Deserve Royal Treatment

Your loyalty program shouldn’t just sit there like a dusty points counter. Magento lets you integrate loyalty data into the user journey to create Magento personalized shopping experiences that reward loyalty with style.

Here’s what you can do:

• Show special content blocks for loyalty members (exclusive videos, tutorials, lookbooks)
• Create pricing tiers based on loyalty status (Platinum? That’s 15% off just for you)

Trigger unique checkout experiences (like one-click reorder or faster shipping)
This isn’t just smart—it’s retention gold. Are you aware that 67% of consumers seek customized deals aligned with their spending behaviors? Don’t make them feel like outsiders on your site.

8. Personalized Content and Storytelling — Sell the Why, Not Just the What

This one’s a game-changer—and wildly underused.

Magento allows you to show personalized landing pages, blog posts, and banners based on what a customer values. Let’s say someone has been browsing eco-friendly or vegan products. A few ideas here:

• Showcase your brand’s sustainability efforts
• Highlight ethical sourcing badges on products
• Add video testimonials from like-minded customers

Or, if someone is clearly into tech gadgets, present them with comparison guides.

Do you know what is one smart move? Use homepage guides like ‘Top 5 Must-Have Smart Devices.’ Doing so isn’t about just selling—it’s about creating a personalized journey that resonates. With Magento’s Page Builder, you can build tailored experiences—no coding required.

Here is a bonus Tip: Stack your strategies. Layer content, offers, and automation for serious impact.

The real magic? These strategies aren’t standalone. They compound.

Imagine this:

A loyalty customer in Mumbai opens your site on their Android phone during Diwali week. They see:

• A festive banner tailored to their city
• Personalized search results prioritizing products they browsed last week
• A dynamic price offer exclusive to loyalty members
• An eco-friendly “How We Built This” story below the product

That’s not just smart e-commerce. That’s digital hospitality. And it’s all powered by Magento personalization done right.

How to Personalize Your Magento 2 Store

“How does Magento 2 enable personalization?”

Magento 2 has the essentials built in. It powers up with plugins, and plays nicely with third-party tools—no fuss, just flow. It makes personalization easy to scale. You don’t need to write code. Or be a tech expert. Anyone can use it—and get results.
Let’s break it down for you.

Native Magento 2 Tools: Your Built-In Personalization Toolkit

Magento 2—especially Adobe Commerce—comes loaded with built-in features. It’s surprisingly powerful when it comes to personalizing the shopping experience.

1. Customer Segments & Rules-Based Content:
Magento lets you create smart content blocks that only appear to specific customer groups. For instance, a “10% off for first-timers” banner only shows up for new visitors, while loyal customers get “Buy More, Save More” messages.

2. Catalog and Cart Price Rules:
You can offer personalized pricing. Base it on behavior, location, or even how long they hover. Linger too long on a product page? Boom—flash discount.

3. Magento Page Builder (Adobe Commerce):
Generate dynamic landing pages. You can do that based on who’s visiting. Techie teen in Tokyo? Show trending gadgets. Eco-mom in Kochi? Spotlight sustainable home goods.

These tools are Magento’s answer to “Ways to personalize the customer experience in Magento”—and they don’t require custom code to make an impact

Top Plugins That Supercharge Personalization

Let’s say you want to go even deeper. That’s where the Magento Marketplace comes in, offering tons of tried-and-tested plugins built for laser-focused personalization.
Here are some go-to favorites:

• Nosto or Dynamic Yield: These use AI to deliver real-time product recommendations. They track what customers browse and suggest what they’re most likely to buy.
• Amasty Customer Segmentation: Create hyper-specific customer.
• Aheadworks Smart One Step Checkout: Streamline checkout experiences by pre-filling fields, offering local shipping methods, and tailoring upsells.

Want to send product bundles based on purchase history or display related accessories only when someone’s using a mobile device? There’s a plugin for that.

Third-Party Integrations That Work Like Magic

Third-party integrations and up the game. Magento 2 integrates smoothly with top personalization platforms. These include:

• Adobe Sensei: Fuels live search, smart merchandising, and spot-on AI recommendations.
• Klaviyo or Mailchimp: Sends behavior-based emails that actually get clicks.
• Google Optimize: Rets you A/B test personalized layouts without guesswork.

For example, pair Magento 2 with Klaviyo and boom—you can send a “We saw you liked this” email with a special deal on same products 45 minutes after a cart bounce. That’s smart Magento personalization, done right.

Real-World Personalization in Action

• Automatically recommend items based on previous searches: When customers are looking for laptop bags, recommend wallets or keychains.
• Promotions based on location: How wonderful it would be for your clients to get outfit recommendations based on local weather reports.
• Content that is aware of devices: Provide a vertically optimised homepage with deals that are easy to swipe if the user is on a mobile device. Use a desktop computer? Make a big splash with comparison tables and more detailed images.

FAQ: Magento Personalization—Quick Answers to Real Questions

Let’s clarify your queries.

Q1: Is Magento personalization exclusive to Adobe Commerce?

Not entirely. dobe Commerce gives you the full personalization toolkit. AI-powered recommendations. Drag-and-drop design with Page Builder. The works. But Magento Open Source holds its ground. Add a few smart plugins or custom logic, and you’re still in the game.

Q2: Can I personalize content for different regions or devices?

Absolutely. Regional and device-based targeting? Totally doable. A mobile shopper in Mumbai can see Diwali deals. Meanwhile, a desktop user in New York gets winter gear and a local delivery ETA. Same store, different vibes.

Q3: Does personalization slow down my store?

Not if done right. Magento 2 is built for performance. Use caching smartly, choose optimized extensions, and don’t go overboard with heavy scripts. Adobe Sensei-based features are cloud-powered—so they won’t drag your site down.

Q4: Is all of this complicated to manage for a small business?

Not at all. Start with one or two personalization tactics. Like abandoned cart emails or personalized banners, and then scale as you grow. The key is to begin. Your customers will thank you for it (possibly with their wallets).

Q5: Can we personalize the customer experience in Magento without AI?

Yes! You can do it manually. Just tap into customer segments, browsing history, order data—even wishlists. Then tailor the content, pricing, and recommendations to match. Magento 2 gives you plenty of levers to pull—even before AI gets involved.

Why Fingent is Your Magento Personalization Powerhouse

Magento personalization isn’t just about adding bells and whistles—it’s about building experiences that your customers remember. And at Fingent, we make that happen. Here’s how:

• Custom Solutions
  We build Magento solutions around your business goals—no cookie-cutter fixes, no shortcuts. Just what fits, and what works.
• Personalization That Performs
  From smart segmentation to dynamic offers, we design strategies that actually convert.
• Seamless Integrations
  We connect your Magento store with AI tools, CRMs, and marketing platforms—making everything work in sync.
• Fast, Scalable, Future-Proof
  We optimize your store for speed, responsiveness, and growth—so personalization doesn’t slow you down.
• Ongoing Optimization
  We don’t stop at launch. We test, tweak, and elevate every touchpoint to keep your store sharp.

Ready to make your store the one customers can’t ignore? Let Fingent personalize your Magento journey—smarter, faster, better. Contact us!

Will Magento checkout optimization revolutionize online shopping and give it the personalization twist it needs?
Have you ever stood in a long billing line, holding your items, only to walk away because it was just taking too long? Online shopping is not that different. In fact, digital impatience is worse. One glitch, one extra step, one second too long—and poof—your customer disappears. No goodbye. No second chance.

So here is the million-dollar question:
If your product is great and your marketing is solid, why aren’t people completing their purchases?
For many Magento-powered businesses, the culprit is hiding in plain sight: the checkout flow.
While Magento is celebrated for its customizability and scalability, its real superpower lies in giving you total control over the buying experience. But power doesn’t equal polish—not by default, at least. That’s where Magento checkout optimization becomes your secret weapon. Not a luxury. A necessity.

In this blog, we’ll explore exactly how to create a seamless checkout experience in Magento by approaching it from the customer’s point of view. We’ll explore best practices for Magento 2 checkout design, sprinkle in real-world examples, and dive into how Magento checkout optimization can not just help you win clicks but also help you win conversions.

Is Magento Checkout Optimization a Necessity?

Let’s talk data.

According to Baymard Institute, on average, 70.19% of people abandon their carts across all industries. This indicates that seven out of ten customers who add items to their cart do not complete the purchase. That’s not a leaky funnel—that’s a waterfall. But here’s the kicker: nearly 18% of those users abandon their cart specifically because the checkout process is too long or complicated.
Think about that.

You might be losing nearly 1 in 5 sales because your checkout feels like a maze instead of a straight road. Magento gives you the tools. But whether you wield them to create friction—or flow—that’s up to you.

Short answer: Yes, Magento Checkout Optimization is a necessity.

Because a great checkout experience doesn’t just complete the sale—it builds trust, loyalty, and maybe even a five-star review.

What is Seamless Checkout?

“Seamless checkout” gets thrown around like confetti in the eCommerce world. But what does it really mean?

Here’s the simple explanation:

When the checkout process is smooth, the customer barely notices it. It feels intuitive, effortless—even pleasant. No unnecessary clicks. No confusing forms. No spinning wheels of doom.

But let’s dig deeper:

A seamless checkout removes friction at every step. It is not just about speed (though that matters). It is about clarity, trust, and flow. When customers reach your checkout page, they should feel like they’re already halfway to owning the product—not like they’re starting a paperwork process.

Here’s a fact that you must know:

A 2024 Statista study found that 25% of American online shoppers abandoned their carts. The reason? Because they were hesitant to give the website their credit card information. That’s not a product issue. That’s a checkout design issue.

So, ask yourself—
Does my checkout page inspire confidence or cause reluctance?

This is where you need Magento checkout optimization. To reduce friction and increase conversions, you can improve Magento’s checkout flow. Not just by removing extra steps, but by creating a flow that feels right.

How Does the Typical Magento Checkout Appear?

Similar to a compact toolbox, Magento’s default checkout has all the tools you need, but you still need to know how to use them.
Magento 2 provides a two-step checkout process by default:

Shipping – where the online buyer inputs their address
Payment – where they choose the payment method and review the order

Sounds simple, right? On paper, it is. But in practice? Things get clunky fast if you don’t customize.

What usually occurs with the unconventional setup is as follows:

• When viewed on mobile devices, the form fields appear tedious.
• Some steps (like login prompts or coupon codes) feel like roadblocks, not options.
• The loading time between steps adds friction.
• The lack of visual cues or trust signals makes people hesitate

It is like giving someone directions with no landmarks. Technically correct. Functionally poor.

Without Magento checkout optimization, the default flow can feel generic and disconnected from the brand experience. You risk turning excited buyers into frustrated quitters. And here’s the issue: if customers don’t enjoy the checkout process, they don’t remember the product—they remember the pain of buying it.

Magento’s default flow asks for this upfront unless you change it.

Bottom line: the default works. But it is not optimized for your customer. That’s why the next step is learning how to create a seamless checkout experience in Magento that actually converts.

Stick around—as we unpack the practical strategies that turn an average checkout into a high-performing revenue engine.

What Are the Best Practices to Create a Seamless Magento Checkout Process?

Do you think optimizing your checkout is about adding fancy design elements? Or do you think it is something that saves a few seconds? No. It is about removing anything that might make your customer stop, think twice, or—worst of all—abandon their cart entirely.

So, what is the best way to improve Magento checkout UX?

Let’s break it down:

Kill the Compulsory Login Wall

The easiest way to to lose 1 in 4 customers before they even pay is to force them to register.
Statista reports that 26% of users abandon their cart when asked to create an account. Magento’s default setting pushes this right up front—big mistake.

Fix it: Enable guest checkout. Offer login as an option, not a demand. Better yet, allow account creation after purchase, when the customer is already happy.

This single tweak can dramatically improve Magento checkout optimization with almost no development effort.

Keep the Layout Clean and the Flow Linear

Your checkout is not the place for creative chaos. People want clarity and ease of navigation.

Fix it: Use a single-page or clearly defined multi-step layout. Group-related info. In other words, don’t scatter address fields on one side and shipping methods on another. It is not a puzzle. It is a purchase.

The bounce rate decreases, and the Magento checkout optimization process runs more smoothly with a nicer user interface.

Show Progress, Not Confusion

Ever been in a checkout where you’re not sure if you’re on Step 2 or Step 5? It is like being on a highway with no signs.
Research from Gartner shows that companies that offer seamless digital shopping have 25% happier customers and 20% more repeat sales.

Fix it: Add a visual progress bar or step indicator. Let people know where they are and what’s left. It reduces anxiety and builds trust.
This is one of the fastest ways to improve Magento checkout flow without touching your backend logic.

Autofill and Validate Smartly

Typing out an address on a mobile can be a frustrating ordeal for many.

Fix it: Use address autocomplete APIs and real-time form validation to make life easier. When users see you catching typos or filling in data for them, it builds confidence.

The goal? Make your checkout feel like it is helping, not testing them.
This directly answers the question: how to create a seamless checkout experience in Magento? Start by doing the typing for the customer—when you can.

Load Times Matter—More Than You Think

According to Deloitte’s research, a just 0.1 second increase in site speed can result in an increase in conversion rates of more than 8.4%. That’s not a tiny bump—that’s money.

Fix it: Minimize JavaScript bloat. Use lazy loading. Optimize third-party scripts. Don’t let “Apply Coupon” buttons trigger a full page reload.

Remember, every unnecessary delay is a sales leak.

For effective Magento checkout optimization, speed is not a feature—it is a foundation.

Offer Multiple Payment Options (Including Local Ones)

Support for wallets, UPI, BNPL (Buy Now, Pay Later), cards, and even regional options is now table stakes. If you’re limiting payment methods, you’re limiting customers.

And trust matters. According to Statista (2023), 21% of U.S. shoppers abandon their cart if they don’t see the cost upfront.

Fix it: Ensure that your payment mechanisms are secure and easily identifiable. Let the logos speak. Add security badges. Build confidence.

Mobile-First Is not Optional—It is Survival

Mobile users account for more than 60% of all eCommerce traffic according to Statista 2024. Yet, most checkouts still feel like they were built for desktops and squished down.

Fix it: A responsive design is not enough. You need mobile-intent UX.

Think bigger buttons, fewer taps, auto-focus fields, and tap-friendly layouts. That is how to improve Magento checkout flow, where most of your traffic lives—on phones.

Confirm, Don’t Confuse

The final confirmation page is your victory lap. Don’t trip at the last step.

Fix it: Provide a concise order summary with delivery information. It is also prudent to mention estimated delivery and a thank-you message. Better yet, give customers an option to track their order or share it socially.

The best Magento checkout optimization flows don’t end at payment—they continue until the customer feels assured.

Reduce Visual Noise — Let the Customer Think Less

Most checkout pages are louder than they should be. Pop-ups, header navs, side banners, newsletter prompts—why?

This is a critical moment. The user is going to give up some of his/her money. Emotionally, that’s huge.

Fix it: Strip down the checkout page. Remove the main site header and footer. Cut any competing CTAs. Your entire design should whisper, “Just finish this order.”

This single decluttering step alone can boost conversions, especially on mobile.

Use Smart Defaults — Don’t Make Them Choose Everything

Here’s a strange but true fact: people are more likely to go with a default selection, even if it is not ideal.

It is called choice architecture—a behavioral science principle. If you make them choose between 3 shipping methods, they pause. That pause? It kills conversions.

Fix it: Pre-select the most popular shipping and payment options. Use customer location to auto-select relevant currency or region-specific details.

Make the default the best option 80% of the time—and watch how fast people fly through checkout. This is Magento checkout optimization done with brain science.

Exit-Intent Recovery Inside Checkout

Most people add exit-intent popups on product pages. But what about inside the checkout?

That’s like guarding your front gate, but leaving the vault wide open.

Fix it: If a user moves their cursor toward the back button or close tab, trigger a gentle prompt. Maybe a “Need help finishing?” message or a live chat button. Even better—offer a time-limited discount.

You’re not interrupting. You’re offering help exactly when they’re on the fence.

Language Matters: Microcopy That Calms, Not Confuses

Words like “Billing Info,” “Shipping,” or “CVV” may seem obvious. But not to everyone.

Fix it: Use plain language. Replace “CVV” with “3-digit security code (on the back of your card).” Use phrases like “We’ll never share your info” near email fields. Add hover tooltips for anything remotely confusing.

Calm customers click faster. And confidently.

This is an underrated way to improve Magento checkout UX, especially with global shoppers.

Make Repeat Buyers Feel Known—Not Monitored

Think about it. Why should someone who’s shopped before start from scratch?

They shouldn’t.

Fix it: Use Magento’s built-in customer session data to pre-fill saved addresses, suggest previously used shipping options, or greet them by name (“Welcome back, Ashley!”). You can do this even without forced logins, using browser cookies.

It is a subtle way to improve Magento checkout flow while building long-term brand loyalty.

Test With Real Humans, Not Just Developers

A developer may say, “It works fine on my machine.”

But your customer? They’re using a budget Android phone, standing in line at a noisy cafe, with one bar of signal and two cranky kids.

Fix it: Do user testing in the wild. Give your neighbor, your intern, or your grandmother a cell phone. Watch where they struggle. You’ll learn more in 20 minutes than from 3 hours of debugging.

You’re not just building code. You’re building trust—and that means thinking human. This is the unsung hero of Magento checkout optimization—real-world testing, outside the bubble.

How Fingent Helps Build Better Customer Experiences with Magento

When it comes to crafting a seamless Magento checkout optimization strategy, Fingent is not just another tech partner—we are the team that turns friction into flow and browsers into buyers.

Custom Checkout Experiences That Convert

Fingent doesn’t believe in cookie-cutter solutions. Every Magento checkout is customized to meet the goals of your brand and the expectations of your clients. Whether it is simplifying the checkout flow or integrating intuitive payment options, we ensure that the checkout process is as smooth as possible, directly addressing the need to improve Magento checkout flow.

Seamless Payment Integrations

Security and convenience are paramount in online transactions. Fingent integrates secure payment gateways, including Mastercard, to provide customers with trusted and efficient payment options. This increases trust and improves the user experience. This is a crucial factor in Magento checkout optimization.

Insights Informed by Data for Ongoing Enhancement

Grasping customer behavior is essential for improving the checkout experience. We use data analytics to understand user interactions, enabling informed choices to consistently enhance the Magento checkout process.

Expandable Solutions for Developing Companies

As your company expands, so do your requirements. We at Fingent create scalable Magento solutions that can accommodate growing traffic and broader product ranges, guaranteeing that the checkout process stays efficient and effective.

Continuous Assistance and Upkeep

The digital environment is continuously evolving. We offer ongoing support and maintenance, guaranteeing that your Magento platform stays current with the newest features and security updates, vital for ongoing optimization of Magento checkout.

Final Thought

In the realm of e-commerce, the checkout process is where conversions happen—or don’t. Because the best checkout is the one they barely remember.

Fingent’s all-encompassing strategy for Magento checkout optimization guarantees that each element of the checkout process is optimized for efficiency, safety, and customer contentment.

Prepared to convert your Magento checkout into a smooth, conversion-boosting experience? Fingent possesses the knowledge and the resources to bring it to fruition. Let’s talk.

In recent times, the retail world has been on a rough and rigorous ride. From the e-commerce boom to the pandemic flipping consumer habits, the entire industry has had to adapt, and fast. In 2020, U.S. e-commerce sales jumped a massive 43% from the previous year, hitting $815 billion according to the US Census Bureau. What does that mean for retailers? Two things: the old way of doing things is not going to cut it anymore, and customers now expect more than just a website with pictures. They want experiences. Personalization. Control. Enter the 3D Product Configurator eCommerce solution. It is not just flashy tech—it is a strategic tool that can future-proof your retail game. Here are the Product Configurator benefits for retail that you can’t ignore!

The Evolution of Retail: From Window Shopping to Screen Tapping

Remember the days when shopping meant strolling through malls, touching fabric, flipping over price tags, or having that helpful sales assistant suggest something you didn’t know you needed?
Those days aren’t gone, but they’re definitely sharing the stage with screens. Consumers today have swapped store aisles for scrolling. But that does not mean they want fewer products—they just want them differently.
Though the online stores can’t replicate touch and feel, they can deliver immersive, visual, and interactive experiences that make a customer feel seen, heard, and involved. That’s where the Product configurator in e-commerce comes in. It is not just part of the evolution—it is the missing link between online convenience and in-store experience.

Why Immersive Matters – Especially Now!

Immersive is not about razzle-dazzle. It is about relevance.

In today’s online-first world, retailers are no longer just selling products; they’re selling certainty. That matters now more than ever. Why? Because the trust gap has widened. When you can’t touch or try a product, you rely solely on what you see.

Static images and bullet-point specs aren’t enough to build that trust anymore. Immersive 3D tools bridge that gap by replicating what customers lost when shopping moved online: the confidence that comes from personal interaction.

Here’s the point you must note: immersive experiences rewire how people make decisions. Studies in neuroeconomics show that decision-making is more emotionally driven than logical. When users interact with a product through a 3D Product Configurator eCommerce tool, it stimulates emotional investment. It is theirs. They built it. Now they want it.

It also cuts down the biggest conversion killer in online shopping: uncertainty. That’s why immersive matters.

What Is 3D Configuration?

Imagine digital Lego designed for grown-ups.
A 3D Product Configurator enables users to create, personalize, and see products instantly—from selecting the design of a coffee table to choosing the interior for a bespoke cabin. Rather than speculating on what the final product could appear as, customers witness its development unfold directly before them.
It is simple. It is satisfying. And it sells.
And here’s the twist: this is not just a “nice-to-have.” The Product Configurator Benefits for retail go way beyond cosmetics.

Why Retail Needs 3D Now More Than Ever

Here’s a hard truth: consumer expectations have outgrown traditional online shopping.
Think about it. People can design their own video game characters, edit cinematic-quality photos on their phones, and interact with AI assistants daily. But what happens when it comes to buying a piece of furniture or a pair of running shoes? They still get five photos and a dropdown menu.

That gap is not just awkward—it is costly.
3D Product Configurator eCommerce tools allow brands to finally catch up to their customers. They meet people where they are—in a world of hyper-personalization and digital interaction.

Retailers also face a new reality: shrinking margins and rising acquisition costs. You can’t afford to keep attracting new buyers without also increasing their lifetime value. That means keeping them engaged, helping them buy smarter, and giving them fewer reasons to return a product.

3D configurators do all three. They’re not gimmicks. They’re practical, scalable tools that:

• Reduce buyer’s remorse
• Increase satisfaction and retention
• Deliver data that drives better product development

But more importantly, they solve real-world problems:

• Shoppers who design their own products are less likely to return them.
• They are bound to spend more time on your website.
• They never forget your brand because of the personalized experience.

These aren’t just guesses. They’re the real Product Configurator Benefits for retail.

Additionally, we are in a time of digital narratives. The successful brands don’t merely display their products; they empower customers to be the heroes of the experience. When individuals are able to produce something on their own—a personalized t-shirt, an ideal cabin, a unique shoe—they don’t merely buy something. They make a memory.

So here is the irrefutable logic: Product configurator in ecommerce turns transactions into stories. And stories stick.

What Are The Benefits of a 3D Product Configurator?

Let’s break it down:

1. Boosted Customer Engagement & Satisfaction

People don’t just want products anymore. They want to be part of the creation or the design process. Giving them that power leads to stronger emotional connections and happier customers.

2. Lower Return Rates

When people know exactly what they’re getting, they’re less likely to change their minds after clicking “buy now.” That means fewer headaches (and shipping costs) for you.

3. Personalized Insights

Every click, every color swap, every change? It is data. And that data tells you exactly what your customers like—no surveys needed.

4. Improved Brand Perception

Brands using 3D look innovative and customer-focused. It says you’re serious about experience, not just sales.

5. Streamlined Operations

With real-time customization, your backend processes get sharper. No more back-and-forth emails or vague order notes.
These are the real Product Configurator Benefits for retail that matter.

True Stories: How Real Brands Are Winning With 3D

Let’s take it from the boardroom to the real world.

Case Study: Cabin Building Gets a Digital Makeover

One outdoor lifestyle brand wanted to help people design their dream cabins. But without a massive showroom, how could they let customers experiment with layouts, materials, and finishes?

Fingent stepped in and built a 3D web configurator that lets users design their dream cabins online. With just a few clicks, customers could see their vision come to life. Sales teams loved it because they got cleaner, more confident orders. And customers? They felt like architects of their own adventure. Read the full case now!

Case Study: Customized T-Shirts That Click

A leading textile printing company needed to step up its game. They wanted to let people design custom t-shirts online, but it had to feel slick, fast, and fun.

So, with Fingent’s help, they built a 3D configurator. Suddenly, customers could preview designs on actual t-shirt models—rotating, zooming, adjusting colors. This wasn’t just good for sales; it was great for satisfaction. People got exactly what they wanted, the first time. Read the full case here

Need More Convincing That 3D Configurators Really Work?

It is not just about looking cool. Let’s talk outcomes:

• Companies that use 3D configurators have claimed up to 40% higher conversion rates.
• Return rates drop considerably, thanks to better pre-purchase clarity.
• Customers engage with 3D products for double the time compared to static products.

Those are numbers worth paying attention to. They’re also the reason the Product Configurator Benefits for retail are being noticed by everyone from boutique startups to global giants.

The Future Is In Custom Solutions

The way people shop has changed, and it is not going back. Personalization, immersion, and interactivity are the new gold standard.
The Product Configurator benefits for retail are clear: better engagement, happier customers, fewer returns, smarter insights. And with tools like 3D Product Configurator eCommerce, you’re not just keeping up—you’re leading the way.
Because in the end, the brands that thrive are the ones that let their customers create, not just consume.

How Retailers Can Start

You don’t need an enormous tech team or invest millions in Research and Development to get started. You just need the right partner.

That’s where Fingent comes in. We don’t just build configurators; we build solutions that match your brand, products, and customers. Whether you sell furniture, fashion, cabins, or coffee mugs, our team can help you create a custom 3D experience that works.

We handle the tech. You focus on selling smarter.
Curious? Check out our work and let’s talk!

The ongoing digital revolution is forever reshaping how businesses interact with their customers.

Modern technologies such as artificial intelligence, chatbots, machine learning software, and other solutions have allowed businesses to break away from traditional phone-based support models in favor of an omnichannel approach.

Countless businesses now allow customers to connect with support agents across multiple mediums, such as email, messenger applications, SMS, and on-site chat apps. However, far too many are still neglecting a core component of the service experience — self-service.

Whether your organization operates within the business-to-consumer (B2C) space or the business-to-business (B2B) space, you must offer customers self-service

options. We explore the role that self-service plays in the modern support experience.

When businesses understand the benefits of offering self-service, which technologies enable them to provide this type of support, and how to leverage ambitious custom software development services, it is easy to transform the high-value customer support vision into a reality.

Read more: Why Your Business Needs a Customized Order Management System

Why Customer Self-Service Experiences are Invaluable in the Digital Age

Consumer expectations are evolving as technology becomes increasingly ingrained in our daily lives. Smartphones allow consumers to access virtually limitless information on a whim.

When most individuals encounter a problem or want to acquire new information, they typically break out their smartphones, conduct a quick internet search, and select the most relevant results.

“How does this apply to customer service?” you ask. Simply, consumers have become much more self-reliant when encountering an issue with a product or service. The majority of your customers would much rather troubleshoot a product independently without having to

connect with a service agent. It’s also true when they want to purchase products or services.

Therefore, your organization must offer self-service support options if you want to meet the expectations of current consumers. By doing so, you can mitigate consumer frustration, expedite the resolution process, and demonstrate that your company is responsive to the needs and wants of your target audience.

That said, creating a self-service experience on your website can be a challenging and tedious process. That is why many companies turn to experienced digital transformation companies when they need a custom technology solution.

What Technologies Facilitate Self-Service?

When businesses partner with a software development team to provide custom services, a broad range of technologies is available that provide clients with a competitive advantage. Some of these technologies include:

1. Artificial Intelligence

Artificial Intelligence technologies are essential for creating dynamic self-service experiences. Without these technologies, self-service tools would be rigid and provide minimal assistance to your clients. Fortunately, AI allows developers to create innovative solutions unlike any off-the-shelf option.

2. Machine Learning

When used in conjunction with AI, machine learning software offers an immersive self-service experience. Over time, machine learning technologies can provide curated assistance based on past interactions with customers.

3. Chatbots

While chatbot technology is often used for lead generation, it can also be deployed to enhance the self-service experience. For instance, a consumer could provide information about their problem to a chatbot, and the program could connect them with resources to resolve the issue.

This approach will prevent the consumer from searching through your support page or reading your entire FAQs section to find the necessary information.

Read more: Prepare for the Future of Digital Innovation with these 10 Services From Fingent!

Top Ways Self-Service Enhances Customer Experiences

Self-service is rapidly becoming one of the most popular methods of customer support, and for a good reason. Reliable self-service enhances great customer experience in several distinct ways.

1. Reduces the Workload on Staff

If service tools handled even 20% of your customer support requests, then your staff would experience a significant decrease in their daily workload. Naturally, a lighter workload would improve morale and employee retention. Ultimately, this will reduce your hiring and recruiting costs.

In addition, reducing the workload on your staff directly impacts the quality of service they can provide your customers. Your team will have more time to devote to your customers because they will not be in a rush to handle the next service call.

2. Empowers Customers

They feel empowered when you provide customers and clients with user-friendly self-service options. They are no longer at the mercy of your support staff and can freely take matters into their own hands to resolve frustrating product issues.

Self-service can also minimize any product issue’s negative impact on brand loyalty. If a consumer experience only minor inconveniences when a problem occurs, they will be more willing to continue doing business with your company.

3. Reduces Costs

Performing support tasks manually is labor-intensive and time-consuming. As a result, you must maintain a fully-staffed support center to handle incoming customer service requests. The overhead associated with this can be excessive.

While self-service solutions will not eliminate the need to employ support staff, you can reduce the size of your support department. Each team member can work more efficiently and focus on handling complex product issues. Self-service will address the majority of minor problems.

4. Expedites the Delivery of Service

Few things negatively impact a customer’s brand perception than excessive hold times. By partnering with software development experts to deploy self-service solutions, you can significantly reduce wait times and expedite support delivery to your clients.

This approach will boost customer satisfaction and optimize the average lifetime value of each client.

How a Software Development Partner Can Help

When you partner with an innovative team of cloud-native software development professionals, you can expect cutting-edge solutions that leverage the latest self-service technologies.

In addition to custom software development services, your partner should offer business technology consulting. With proper consultation, you can refine your vision with timely advice that will improve your approach, incorporate more suitable technology, or align with your budgetary constraints.

If you would like to work with a passionate software development company dedicated to helping you shatter growth barriers with dynamic tech, let’s chat today.

The impact of the pandemic on consumers across the globe has dramatically changed their demands, needs, and behavior. Many of these changes have critical implications for businesses in most sectors. To succeed in the next normal, businesses must respond proactively.

COVID-19 jolted consumer demand in a way that sets it apart from past disruptions. As a result, customer loyalty took a hard hit. Executing the four Ps of marketing (optimization of product, price, place, and promotion) became more complex than ever. Businesses must redouble and broaden their efforts toward meeting ever-changing customer demands and behavior.

As with everything else, it is important for an organization to know and understand its customers. If your company is at crossroads with today’s Ecommerce customers’ needs, this article will help you understand how technology can help satisfy these uprising demands quickly and effectively. So then, let’s first understand how customer behavior, needs, and demands change.

Read more: What are 3D Web Configurators? How do they Boost Ecommerce Sales and Drive Customer Satisfaction?

Ecommerce Customers’ Behavior, Demands, and Needs

Customers are like the moving targets. The key to success is to understand their behavior trends and use technology to help satisfy these uprising needs and demands. Linnworks research pointed to five such trends:

• Convenience is the need of the hour: 76% of consumers feel that convenience is the top priority in choosing a retailer. 90% of shoppers focus on using a trouble-free online store.

• The frictionless shopping experience is most valued: It was noted that 58% of consumers abandoned an online store altogether because they were difficult to use.

• Omnichannel shopping is gaining traction: One in three consumers has purchased an item while on social media. 71% of consumers prefer to complete a purchase on a social site without having to exit to the retailer’s site.

• Consumers demand flexible payment options: Four in five shoppers expect the “buy now, pay later” payment option.

• Delivery convenience: 95% of consumers say that fast and reliable delivery methods play a crucial role in their decision-making.

How Can Technology Help Satisfy these Uprising Needs and Demands of Today’s Consumers?

1. Allow your consumers to experience products before they buy

The biggest roadblock facing Ecommerce businesses has been the inability of consumers to experience products before they buy. Everyone likes to try on clothes they like to buy or see how is their new couch looks in their living room.

This is where AR (Augmented Reality) can help your business. AR can help your consumers try on clothes or closely inspect the components of a mobile device. AR market is expected to reach 2.54 billion by 2023.  Online retailers who fail to take full advantage of this technology may likely experience business disruption.

2. Bring your product to life with virtual shopping

Virtual reality shopping can bring your products to life. It helps your customers to have an in-store-like experience, without actually being there. VR technology allows you to tag products so your customers can purchase on the spot. It can instantly connect buyers with customer service executives.

VR can make product recommendations based on customer metrics. It can also cater to both desktop and mobile users. Thus, it provides a better customer experience attracting more customers to your online store.

3. Be omnichannel ready

Todays’ Ecommerce customers like to cross-channel research and purchase. So, they expect smooth interactions across these channels and devices. Technology can help you to provide your customers with what they want, when they want it, and where they want it to. Some of these technologies include video chat, screen sharing, document interaction, e-signature, and more.

Co-browsing is an effective visual engagement system. It can bring your sales executives and customers together on the same page, at the same time. This allows your executive to guide your customers through the complex procedures making their customer journey as smooth as it can be.

Read more: Custom Retail Software Solutions: Everything You Need to Know!

4. Enhance customer communication with chatbots and AI

Artificial Intelligence has a major impact on how we live and work. Voice shopping is expected to jump to $40 billion by 2022, rising from $2 billion today. And 45% of millennials have already been shopping using voice assistants.

Chatbots and AI improve customer experience and boost brand image. These chatbots can be personalized to order food, get recommendations for almost anything, receive details regarding payment or order status, and more.

5. Hassle-free checkout process

Inefficient checkout processes can raise the chances of cart abandonment. However, this problem can be avoided by embracing technology that provides quick and efficient checkout solutions.

Technology enables speedy mobile payment solutions, allows your customers to save card details for repeat purchases. Above all, it proves one-page hassle-free checkouts and offers a range of payment options. All these can alleviate any potential difficulties your customers may face at checkout.

6. Enable m-commerce to enhance Ecommerce

Today many shoppers shop on the go. Hence, mobile platforms have gained greater importance. So much so that m-commerce is emerging as a concept. Given that, providing a mobile-oriented shopping experience will certainly help you win potential customers, maximizing your chances of future success.

Ecommerce mobile apps offer continuous engagement with your brand. It can help them familiarize with new and relevant purchasing opportunities. These apps also allow you to market products relevant to the specific geographical location of your customers.

Read more: 5 Reasons to Integrate Your E-commerce Application with Odoo ERP

How Can Fingent Help Deploy These Evolving Technologies For Ecommerce Businesses?

It is one thing to understand your consumer behavior but another thing entirely to implement technology to satisfy their demands and needs. Fingent is here to help you implement these technologies efficiently. We can help you move the needle and dominate your niche in the Ecommerce industry.

Fingent can help you implement those that make sense and put the rest on the back burner. We can aid in the success of your Ecommerce venture by implementing cutting-edge technologies. Our development experts will help you promote your products in new and innovative ways.

Choosing Fingent as a software development company helps you save time and money and avoid unnecessary complexity, as we can provide all the needed components. Our platforms are easy to manage yet robust enough to house thousands of products. We can handle unique order processes and payment terms for your Ecommerce sales. Let’s get talking.

While Augmented Reality(AR) and Virtual Reality (VR) have existed for quite some time, it has only recently had a revolutionary influence on the corporate sector. However, in the next few years, both AR and VR will compel every business to leverage it in some form to drive growth. According to Statista, the AR-VR market will grow up to $209 billion by 2022 worldwide. Additionally, the report states that the AR and VR application downloads are expected to reach 5.5 billion by next year.

A recent study suggests that consumers are more likely to buy from a brand that leverages immersive technologies to market themselves. AR and VR technologies help customers explore virtual showrooms, touch, feel and experience products and completely transform the shopping experience. From a 360-degree catalog to an engaging digital experience, both AR and VR technologies can help shoppers to immerse themselves into the Ecommerce experience and at the same time accelerate sales and drive growth.

Read more: Augmented Reality, Virtual Reality, and Mixed Reality Detailed with Real-life Examples

Benefits of AR and VR

According to reports, about 78.65% of shoppers abandon their carts before completing their purchase. This shows the need for new ways to persuade customers to go ahead with the items in their carts and make the payment. Also, the pandemic has changed the customer behavior towards Ecommerce immensely, and customers now want to interact with your products digitally before visiting your store.

Sephora, IKEA, and MOSCOT are a few Ecommerce brands already using AR and VR to help convert prospective customers to clients.

Here are a few benefits!

1. Reduce friction in the online buyer journey

While the pandemic has accelerated Ecommerce adoption, some friction in the online buyer journey still exists. AR and VR help reduce that friction. Both AR and VR technologies enable consumers to find products quickly and try them on before purchasing them. Customers can also use the VTO technology to find answers to their queries without speaking to the customer service team.

Put simply, these immersive technologies disrupt customer experience completely and help convert a prospect to a client.

2. Improves digital marketing efforts

Facebook is piloting AR Ecommerce ads, and Google plans to incorporate AR product images into both paid and organic search results. Going ahead, AR and VR may improve the online marketing efforts of businesses.

3. Reduce returns

The ‘try-before-you-buy’ ability of AR and VR technology gives shoppers the chance to visualize a product and even try it on virtually, making them more confident in their purchasing decision. This eliminates the need to buy several versions of the same product and thus helps reduce returns, especially in the fashion industry.

Read more: What are 3D Web Configurators? How do they Boost Ecommerce Sales and Drive Customer Satisfaction?

Top 6 Ecommerce AR-VR Trends

1. Virtual Showrooms

Virtual stores are going to change the way people shop. A virtual showroom converts an empty room into a digital one completely and helps customers explore a variety of products. VR glasses allow customers to view distinct products along with their characteristics just as they would in a physical store.

For example, Kia, an automotive brand, is already taking advantage of VR’s benefits in its Ecommerce. Their customers can go through different car models virtually and choose a car easily. In addition, Kia allows their prospective clients to drive their dream cars on a 1-1 scale.

2. Virtual ‘try-on’

It is estimated that a vast majority of Ecommerce stores will incorporate more virtual try-on technologies. This will help customers with what they’re buying. For example, the AR-embedded mirrors enable customers to ‘try on’ their desired clothes or shoes without actually wearing them.

While the virtual try-on solutions are popular in clothing and shoe stores, it is now available for furniture, makeup, eyeglasses, and accessories.

3. In-store Navigation

Augmented Reality makes it possible for customers to easily tour a shopping mall and find what they have been looking for exactly. In-store navigation powered by AR mostly comes in the form of a mobile app. These apps leverage advanced programming language features such as Python try-catch to provide users with much more than just AR routing.

AR-driven apps can help shoppers find an optimized shopping route, show the desired product’s exact location, and even guide them to gifts and discounts sections. For example, Lowe, America’s leading home improvement brand, uses an in-store navigation app to help customers shop conveniently.

4. AR Filters

Many businesses are leveraging AR filters to help their customers visualize products and make informed purchase decisions. Customers can try on products such as sunglasses, makeup products, and more using AR filters.

Warby Parker Sunglasses Company and Sephora are using AR technology to win their customers. Sephora has developed a virtual assistant that uses facial recognition to help customers try on different colors of makeup.

5. VR for In-store Experience

With customer behavior shifting to online shopping, Ecommerce businesses must consider investing in VR to close the gap between traditional stores and online shopping. With 3-D products, customers can move around in a VR store, interact with friends and even ask a virtual staff member for support if need be.

6. Interactive User Manuals

In years to come, interactive user manuals will become the norm, especially for online stores that sell a steep learning curve of a coffee machine. Customers can simply scan the product and get access to a virtual walkthrough of the product and understand its features, set up process, and more.

Read more: How Top Brands Embrace Augmented Reality for Immersive Customer Experiences

Wrapping Up

From furniture, luxury cars to makeup, Augmented Reality and Virtual Reality have brought about tangible transformations. As they deliver real and measurable results to online brands, they are indeed here to stay!

As a professional software development agency, we help you realize unique concepts and projects. With our VR and AR services, we help create unusual solutions for your business. Our cost-effective AR/VR apps enable businesses to boost operational efficiency and drive user engagement. As a result, our solutions help businesses unlock unique opportunities that scale business growth and efficiency.

Leverage AR/VR for your Ecommerce business today! Our team of custom software development experts at Fingent can create the best solution for you. Call us now!

How Various Industries are Leveraging AR, VR, and MR Today?

Augmented Reality (AR), Virtual Reality(VR), and Mixed Reality (MR) may sound the same to many of us. But do you know that each one is different? AR, VR, and MR are different tech concepts with characteristics that differentiate each from one another.

Here’s what you need to know about each of the technologies, along with a few examples.

Augmented Reality

Augmented Reality uses computer vision along with mapping and depth tracking to show the appropriate content to the user. This functionality allows the cameras to collect, send and process the data to show the appropriate content to the user.

AR is designed for unrestricted movement while projecting images or other objects that you are looking at and enhances the user’s physical environment with contextually relevant digital content in real-time. A user can experience Augmented Reality with a smartphone or special hardware.

Watch Video: Augmented Reality in Education Transforms Learning Experience

Some of the interesting real-world examples of AR

1. AR in Gaming

Games like “Pokemon Go” project a Pokemon on your screen, on top of whatever your mobile camera focuses on. Augmented Reality has beautifully combined the real world with the favorite Pokemon characters.

2. AR in Medical Training

Augmented Reality is finding its virtue in medical training today. For example, students at the Cleveland Clinic, Case Western Reserve University are learning human anatomy using AR headsets or glasses. AR allows them to examine the human body without the need for dissecting cadavers or watching live operations.

Read more: How Augmented Reality in Healthcare is set to Transform the Industry in Future

3. AR in Retail

The retail sector also has been taking advantage of AR to help customers have a more enjoyable and interactive shopping experience. For example, Harley Davidson has developed a unique mobile app for its customers that allows them to view a motorcycle in-store using AR and customize it by adding accessories, changing paint jobs, etc.

IKEA, the leading retail conglomerate, has rolled out AR-powered retail apps that allow customers to “try on” clothing remotely before buying them online.

Read more: How Top Brands Embrace Augmented Reality to Offer Immersive Customer Experiences

4. AR in Manufacturing

Augmented Reality enables the manufacturing industry to gain a competitive edge by helping companies improve quality and productivity. Workers can get assistance from AR gadgets to save time, reduce errors and increase efficiency. Some of the world’s biggest brands like Boeing and General Electric are already using AR in their manufacturing processes.

Using AR glasses allows Boeing’s technicians to easily view the wiring renderings in the aircraft fuselage without external distractions.

Augmented Reality enables GE mechanics to be more productive as the technology offers them step-by-step instructions and visuals directly within their line of sight. They also get alerts in real-time through AR smart glasses so that they can inspect every step before moving on.

Read more: How Augmented Reality Simplifies Equipment Maintenance

Virtual Reality 

Virtual Reality Environments (VREs) allow users to experience real-life scenarios via simulated counterparts and gain practical knowledge that would otherwise be difficult to comprehend in a real environment.

As the main focus of Virtual Reality is on simulating the vision, you will have to wear a VR headset such as Oculus Quest or HTC Vive Cosmos in front of your eyes that eliminates any interaction with the natural world (avoids distractions). Typically, two autofocus lenses are placed between the screen and the user’s eyes. The lenses adjust based on the individual eye movement and positioning. To render the visuals on the screen, you can use an HDMI cable connected to the PC or mobile phone.

Virtual Reality uses speakers, goggles, and even handheld wearables to simulate a real-world experience. You can also employ visual, audio, and touch simulation to create a more immersive reality.

A few real-life applications of VR

1. VR in Education

Virtual Reality can make learning more engaging and immersive. In addition to schools and universities, virtual experiences can help businesses train their staff. Currently, Unimersiv is offering VR educational content for institutions and companies.

Case Study: Using 360-degree VR simulations, the University of North Carolina offers an immersive campus touring experience to aspiring students. Download now! 

2. VR in Real Estate

For years, real estate agents have used photos and graphic designs to showcase properties to prospective buyers. Today, Virtual Reality has transformed real estate property tours, making them more personalized, immersive, and close to reality. Being an immersive technology, VR enables potential buyers to experience a 3D walkthrough and understand better what each property has to offer even before scheduling a physical site visit.

For example, Sotheby’s, one of the world’s leading luxury realty brands, offers Virtual Reality home tours and videos to its clients. Potential buyers can view properties and spaces from the comfort of their homes using a web browser, or a smartphone, PC, laptop, or through a wearable headset.

Read more:How Virtual Reality can Transform Your Real Estate Business

3. VR in Marketing

VR is helping businesses reach out to their audiences by launching immersive and engaging marketing campaigns. With the COVID-19 pandemic compelling people to shop online and companies to transform digitally, Virtual Reality is gaining more popularity as it is helping people get a feel for products without leaving their homes.

For example, IKEA has introduced a VR app that enables users to experience kitchen remodeling. Using the VR Kitchen app, you can explore the virtual kitchen and interact with the objects using a VR headset.

4. VR in Healthcare

Virtual Reality helps doctors understand their patients’ needs better as it provides an in-depth look into human anatomy. Today, VR is extensively used in surgical training.

An educational project conducted by the University of New England (UNE) successfully used VR to teach empathy to medical and health profession students. The project used a VR tool called “Alfred Lab app” – to teach students about macular degeneration and hearing loss from a 74-year-old African American man’s perspective. Realizing an aged and ailing patient’s thoughts and concerns enables the residents to develop empathy towards such patients.

Read more: How Virtual Reality Improves the Standard of Medical Education and Training

5. VR in Travel and Hospitality

The travel industry is facing the hardest time ever in its history. However, vaccination rollouts on a global scale and international travel relaxations now give a fillip to travel, tourism, and hospitality. An early adopter of digitalization, the travel industry has already forayed into Virtual Reality. Travel businesses attract tourists and even promote holiday destinations through virtual staging and tours. Virtual Reality also allows people to explore the world virtually, especially those who cannot afford to travel.

Google StreetView is one of the best examples of how VR is being used in the travel industry. In addition to viewing panoramic images on a computer, it allows users to enable Google Cardboard mode for a Virtual Reality experience.

Mixed Reality

Mixed Reality, sometimes known as hybrid reality, combines the elements of both AR as well as VR. However, here the virtual content is not only overlaid on the actual environment but is fixed to and interacts with that environment. In simple terms, Mixed Reality lets you see virtual objects just like Augmented Reality, but these objects are capable of interacting with the real world. In simple words, Mixed Reality is more like immersive and interactive Augmented Reality.

MR is still in its nascent stages and may take time to create an impact like the other two technologies. One of the most remarkable Mixed Reality apparatuses is Microsoft’s HoloLens.

Opportunities provided by Mixed Reality

1. MR in Education

Mixed Reality allows students to see both the real world as well as the holograms. MR offers an immersive learning environment enabling students to understand better.

Case Study: Find how Fingent developed a unique Mixed Reality application for a leading university that enables users to identify people using facial recognition. Download Now!

2. MR in Manufacturing

Mixed Reality provides workers with real-time assistance, thereby facilitating manufacturing processes. The technology allows workers to see holographic instructions, so they know what to do. This minimizes human errors and improves quality significantly. Mixed Reality is also helpful for repairs and maintenance, especially in industries that require precision and expertise.

For example, Renault Trucks integrates Mixed Reality into its manufacturing process for enhancing engine quality control at one of its factories.

The blurring line between physical and virtual

While Virtual Reality takes you to the virtual world from wherever you are, Augmented Reality adds to the reality by projecting information on top of what you see. Mixed Reality combines both AR and VR. All these technologies, though powerful, are yet to make their mark with consumers. That said, they can completely change the way we use computing devices, gadgets, and technology in the future.

Are you thinking about delivering immersive virtual experiences to your customers that can overtake physical encounters? Talk to our reality tech experts today.

Add More Zest to Your Ecommerce Marketing and CX with 3D Web Configuration

Having a digital infrastructure is inevitable, but it just isn’t enough to keep up with the competition. Achieving business success is about “wowing” your e-commerce buyers. In the post-pandemic world, businesses must find engaging and innovative ways to increase customer satisfaction and experience. A recent Frost & Sullivan study showed that by 2020, customer experience would overtake price and product as a key brand differentiator. True to this, business in 2020 was entirely driven by customer experience. 

View Infographic: Business Technologies to Boost Customer Experience and Satisfaction

Local shoppers switched to online shopping, door deliveries were encouraged, telemedicine became more popular, mobile and internet banking users increased, and even classrooms became virtual. 

So, how do you “wow” your customer in this age of online shopping? By giving them as close to the real experience as virtually possible! 

How do you do that? With a 3D configurator! 

A 3D product configurator allows your customers to see exactly how your product looks, acts and feels. It gives them a personal connection with their potential purchase. 3D configurators have become an integral part of the sales process and rising customer expectations during the pandemic, making it vital for specific industries. 

This blog helps you understand what a 3D web configurator is and how it can help increase your e-commerce sales and boost customer satisfaction.

Read more:How Custom Retail Software Solutions Help You Gain a Competitive Advantage?

What is a 3D Web Configurator?

In the past, customers were satisfied to see a static photograph that they could easily zoom in and out. However, with the changed circumstances and digital development, customers would like to view how various product designs or features would look in real-time, allowing them to spin, zoom, scroll, and rotate. That is precisely what a 3D web configurator allows your customers to enjoy. 

A 3D web configurator is defined as an interactive tool powered by 3D models that lets your customers personalize a product to their specifications in real-time. Plus, it allows them to choose custom options and watch them transform instantly, and receive estimates of the costs based on their customizations. 

This service gives your customers the feel of being at your store because it gives them the ability to get the feel of the product, such as the color, texture, and other aspects of your product. Customers can watch it from any device without using plugins. 

Essentially, 3D configurators are not just for retailers and car companies. All industries that sell customizable products can benefit from letting their customers see how their products look in real-time. Once this service is implemented, you can increase your ecommerce sales and boost customer satisfaction.

Read more: 6 Ways to Accelerate Business Growth and Success in 2021

How does a 3D Web Configurator Work?

A 3D web configurator accomplishes two pertinent e-commerce goals:

1. A detailed exploration of your products
2. The ability to customize the product to a customer’s specific needs

When your customers have not zeroed in on a particular product, your 3D configurator steps in to display different combinations and options for that product to inspire them to make an informed decision. In effect, your 3D configurator will help them check out the colors, styles, material and combine them in different ways until they create a personalized product. Then, as they mix and match their specifications, your configurator will allow them to see their combinations in 360-degree, in real-time mode, along with the price. Such precise control over their product will encourage them to make a purchase.  

Read more: How Top Brands Embrace Augmented Reality to Deliver Immersive Customer Experiences

How 3D Web Configurators Boost E-Commerce Sales and Customer Satisfaction?

1. Enable omnichannel experience

As mentioned at the outset, 3D configuration solutions do not require a third-party plugin which limits the number of customers who can view your product. Above all, it can be formatted for events or used in interactive stores as it can also work offline. Such interaction encourages your customers to participate in your productions, ensuring you understand their choice and budget. 

2. Grow your e-commerce sales 

Your customers will have proactive control of what they want to buy as 3D configuration solutions allow them to try out various combinations virtually. Once you know their exact requirements, you can minimize errors, misunderstandings, and mistakes between you and your customer. 

3D web configuration reduces barriers to the market as you will be able to release the options to your customers during the first stage of product development. Thus, you can grow your e-commerce sales as your customers know that you understand them clearly and provide them with quality products. 

3. Save costs

3D web configurators can redefine and shorten the sales cycle as real-time customer responses/ reactions can help you create better outcomes. This allows you to track consumer behavior in real-time. Also, you can reduce the quantity of raw materials you need to stock as you will now create products as per request.

Furthermore, you can minimize significant expenses incurred in logistics and storage to a great degree. You can also personalize this unmatched 3D technology to become as responsive as the rest of your website. 

4. Place your customers behind the wheel

As the factory floor entered the digital age, brands must let their customers take the driver’s seat for tremendous success. Only then will you precisely understand what your customers want. Knowing that will help you meet their demands accurately. The 3D web configurator allows your customers unparalleled freedom to bring their dream product to life, ensuring their satisfaction. 

5. Distinguish your brand with a “wow” factor

Consumer attention has created intense competition between brands, forcing them to spend billions in an attempt to find the magical ingredient that will capture and retain the attention of their customers. 

What determines whether their attention sticks or moves away is the “wow” factor that keeps them returning for more. A 3D configurator will help you ensure that your customers are “wowed” each time they visit your website because they would have truly enjoyed the experience. Your configurator can boost customer satisfaction by delivering the experience needed to attract and amaze your customers repeatedly.

6. Boost sales

3D web configurators increase conversion rates and revenues as your customers can make informed decisions without delay. It gives them all the information they require to make a quick purchase. For example, it offers details such as customization of the product, price, immediate and direct contact with the salesperson, detailed descriptions, and a strong call to action. Additionally, you can avoid cart abandonment scenarios through increased engagement.

Make 3D Web Configurators Your Launching Pad 

Customer engagement and interactive product visualization can customize a product of choice and provide a tangible in-store experience to your online customers. It can become a launching pad for increased growth, higher sales, and conversions. Would you like to experience the power of a 3D web configurator and don’t know where to start? Get in touch with us, the software development experts, right away. 

How e-commerce adoption benefits B2B healthcare providers and device makers 

The healthcare and life sciences industry is expanding at an exponential rate. The complexity and regulatory nature of the industry have made it imperative that technology catches up with its pace and offers solutions to meet this expansion. This need is being felt more acutely at the moment with the COVID-19 pandemic on the loose. As the pandemic spreads its poison and puts the B2B healthcare and life sciences e-commerce market into a state of flux, it forces large and small organizations to cope with a range of problems that include difficult purchase decisions, supply chain disruptions, and fulfillment and delivery issues. This calls for a technological solution tailored to suit the B2B healthcare and life sciences industry. 

With over 17 years of experience in delivering customized technological solutions including developing e-commerce platforms for B2B clients, we provide B2B e-commerce web application development services for manufacturers, wholesalers, distributors, and so on. Also, our mobile app development services specialize in the designing and development of custom B2B e-commerce apps. 

Case Study: Fingent’s solution for our client Bonanza – Streamlining Online Listing and Inventory Management

In this article, we will explore five specific ways in which B2B e-commerce is that solution and how it will transform healthcare and life sciences.

Immediate and lasting impact on the B2B e-commerce market

In the present scenario, especially from a healthcare and life sciences manufacturing and supply perspective, the impact is immediate throughout the entire supply chain. Manufacturing companies are unable to keep up with the demand, and distributors are rushing to create workflows in an attempt to mitigate customer complaints. Distributors are being forced to claw their way to the front of the line to obtain supplies from manufacturers, stock up on products, and take care of their customers.  

Healthcare and life sciences organizations typically have disaster preparedness plans, but dealing with such an unprecedented disaster is another ball game altogether. The question has shifted from purchasing to inventory, from buying to stocking.  It makes it challenging to find the space to hold extra products that these industries may need and that causes anxiety to all parties within the supply chain. 

B2B e-commerce offers irresistible opportunities for purchasers and medical suppliers

B2B e-commerce works largely on a distribution-based model where customers get their supplies from local distributors or dealers. Thus far, e-commerce has been disrupting the offline system of the B2B industry at a slow pace. However, with the spread of coronavirus and the subsequent lockdown, various industries including healthcare and life sciences are switching to online buying options to prevent human contact. This has resulted in B2B e-commerce experiencing an unprecedented boost in traffic and sales in just a matter of a few weeks. 

Read More: Contactless Retail Delivery Software –  How Retailers Can Revive Sales While Adhering To Social Distancing Norms

While buyers turn to an online purchase, many suppliers have adapted their strategy to foster online sales, dedicating a certain amount of their budget to digital marketing and communications. The current pandemic is imposing digitization of all B2B businesses that would help to communicate with the buyers and generate sales. Digitization of the supply chain is a crucial aspect of e-commerce because it encourages transparency and shows real-time availability of goods right from the manufacturers to the buyers. This makes it extremely important for suppliers to implement digitization in their supply chain. 

The present COVID situation has forced most suppliers to work from home. Those who have already been using digital media are able to manage work remotely. However, others need to think over and plan to reform their business model to adapt to the new era of e-commerce. The pandemic might be temporary, but this trend is not going to be! This is a breakthrough that will continue far into the future. Now is the best time to be innovative, leverage the benefits of the latest digital technology, data analytics, and AI and unlock the potential of digitalization and e-commerce in B2B business. An advanced e-commerce solution built on the latest technology facilitates seamless interactions online across marketing, product discovery, sales, and post-sale service in the B2B sellers’ space. 

Read More: E-commerce ERP Software

Five ways B2B e-commerce can be transformative

As B2B e-commerce forges ahead, the healthcare and life sciences industries will prove to be faster adopters than others. They can fully leverage real-time data tracking inventory and logistics between buyers and sellers. For manufacturers and distributors who sell to hospitals and nursing homes, the level of information presented to buyers in the B2B space can depend on the size of the organization or the customer that is doing the transaction. Depending on the frequency of the order, the level of sophistication of information may vary.  Shifting to B2B e-commerce will prove to be a much-needed transformation. 

Here are five ways that this transformation will be seen: 

1. Online Shopping Drives Online Presence

E-commerce is changing the way people and end-users (such as doctors) shop for healthcare products and the way those products reach the hands of customers. Instead of visiting a pharmacy, most customers are turning to the internet to perform the functions of a regular pharmacy. Healthcare and life sciences companies use a business model that features quick delivery to a patient’s door or to hospitals and healthcare centers. Investors see promise in this revolutionary approach to medication fulfillment, demonstrating that the market has confidence in this model despite the shifting healthcare and life sciences landscape. 

With more and more people turning to the internet to access products and medical care, the healthcare and life sciences industries have been increasingly concerned with the quality of their online presence. According to an online medical marketplace, 50% of their customers are referred by their primary provider or by hospital staff, and 20% are referred by family or friends. This highlights the need for the healthcare and life sciences industries to increase their online presence and maintain it. 

2. Helps explore new possibilities while cutting costs and time 

Shifting to an online B2B e-commerce process can help businesses recover 25-30 percent of their investment. Some of the more mature players might even see higher returns of their business through online orders. 

Migrating more orders online frees up time for sales reps. They can concentrate on introducing new products and capitalize on opportunities for new business. This allows industry leaders to use their time and ability to explore new channels of business and revenue streams. This can also help expand their client base and move into new markets. 

B2B e-commerce enables the healthcare and life sciences companies to see where the business is coming from, where the segments are online and where they are offline. It also gives them the ability to offer variable discounts with certain customers, on certain products, or even just one customer. It will make drug prices more transparent and market-oriented. 

Read more: Odoo E-commerce – 5 Reasons to Integrate Your E-commerce Application with Odoo ERP

3. Transforms Logistics Operations

Synchronization of logistic operations is critical for the success of any business. Enterprise customers generally look for reliability, speed, traceability, and convenience in delivery along with effective product returns, and exchange policy of damaged products. 

Technology solutions for B2B e-commerce provide orchestration with an application that is to be hosted on an e-commerce website. The open standard in these applications facilitates information exchange that allows real-time visibility for seamless integration across supply chain stakeholders. E-commerce offerings can provide credibility and trust for transactions between companies involved in the supply chain. 

4. Enables Customer Personalization

B2B e-commerce enables customer personalization. Enterprise customers want personalized solutions. B2B e-commerce provides a customer portal with content organized around the parameters of their past purchase history and price optimization algorithms that are adjusted on the basis of the relationship. E-commerce offerings are simple, flexible, and convenient. B2B players can use a comprehensive suite of tools that are available to help their customers navigate the site. Certain platforms incorporate live online support to assist with any queries or issues which can improve conversion levels and facilitate buying decisions.

5. Sheer Momentum 

Many medical device companies are already selling products online to enterprise customers. The healthcare and life sciences market is ripe for disruption. Medical device manufacturers and pharmaceutical companies will continue to deliver to wholesalers and distributors, but e-commerce allows them to embark on direct-to-patient delivery. Logistics is ready to respond with tailored services for various products. B2B e-commerce is set to propel healthcare and life sciences forward in the extremely near future.

Take Action

Ultimately, healthcare and life sciences e-commerce will facilitate the redistribution of stakeholders’ offline enterprise transformation and reconstruct all the links of the value chain. Realizing the benefits of B2B e-commerce, many healthcare and life sciences companies are becoming believers. 

Read more: Top 5 Open-source ERP Systems for Medical Equipment Suppliers

E-commerce can effectively optimize operating processes, reduce costs, manage resource allocations, and address the increasingly diversified consumer healthcare demands. The healthcare and life sciences companies must understand that due to the conditions of accelerated technology change, it has become critical for enterprises to become more skilled in deciding their future course and be firm in taking action. If you need help with this, we at Fingent are here to help you take that next step. Get in touch with us and just let us know what you need.