Startups face unique challenges that only tailored software can solve. Off-the-shelf software often fails to address their specific needs. That’s why understanding the latest custom software development trends has become indispensable for startups who want to remain competitive and future-ready in the modern world.

Startups operate in dynamic environments, requiring agility and precision. Custom software development offers several advantages:

  • Solving Business Challenges: Tailored software fits specific processes. It ensures smooth operations and a strong competitive edge.
  • Enhancing Customer Experience: Custom apps serve the target audience better. They boost engagement and loyalty.
  • Integrating Business Functions: Custom software streamlines workflows. It increases efficiency across all operations.
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The Hidden Power of Latest Trends in Software Development for Startups

Startups that see software as a cost miss the bigger picture. The most successful companies – Airbnb, Shopify, Stripe – built their own. They saw software as a strategic tool. Investing in custom software drives growth and success.

  • Data Security: More Than Just Protection

Most people think of security as defense, but it’s more than that. Strong cybersecurity builds trust plus attracts customers and investors. Custom software lets startups add tailored security features, protecting data and boosting confidence.

custom software development trends

Consider this:
Imagine two fintech startups. One uses off-the-shelf banking software that follows industry standards. The other develops a custom solution with zero-trust architecture and AI-powered fraud detection. Who do you think a cautious investor or enterprise partner will trust more?

Startups that invest in security early don’t just avoid breaches—they attract premium customers and investors who prioritize security.

  • Scalability: Future-Proofing Your Business

Custom software’s ability to scale with a startup’s growth is a significant advantage. Tailored solutions can adapt to increasing user bases, data loads, and feature expansions without the limitations often encountered with off-the-shelf software.

Case Studies:

Uber: Developed a custom backend capable of handling millions of real-time requests, facilitating seamless scalability.
Zomato: Utilized custom software to manage rapid growth and a vast amount of user interactions efficiently.

These examples illustrate how custom software enables startups to pivot and expand without being constrained by technological limitations.

Here is the takeaway:

Think about how startups like Zomato and Uber grew. If they had relied on rigid, generic software, their platforms would have crumbled under demand. Instead, they built custom backends that dynamically adjusted to millions of requests in real time.
A startup that builds scalable software from day one can pivot and expand effortlessly—rather than being held hostage by technological limitations.

  • Ownership and Control: No Vendor Lock-In

Many startups rush into SaaS solutions because they’re fast and convenient. But here’s the catch—SaaS platforms own your data, dictate your pricing, and limit your flexibility.
With custom software, you’re not at the mercy of third-party providers who can:

  1. Raise prices unpredictably
  2. Change policies that affect your operations
  3. Limit integrations with new technologies

How are the latest trends in software development helpful for you?

Let’s say you run a health-tech startup that uses a third-party CRM. One day, the CRM provider decided to restrict access to patient analytics due to a new pricing model. You either pay up or lose essential data. A startup using custom-built CRM software never faces this issue—it owns its tech stack outright.
Startups with full ownership of their technology have the power to innovate on their own terms without being shackled by external vendors.

  • Brand Value: Custom Software = Uniqueness

When every competitor is using the same software, differentiation becomes impossible. Custom software is not just about functionality—it’s about building an identity.

  1. UI/UX tailored to your brand
  2. Features that competitors can’t copy
  3. A digital experience that customers remember

Consider this:
Think of Apple’s iOS vs. Android. The reason iOS users stay loyal isn’t just because of hardware—it’s because of the seamless, unique software experience. Startups that invest in custom software create their own ecosystems, ensuring users stay engaged.
When you control your software, you control your brand experience. And in a market where customer loyalty is fragile, that control is priceless.
The choice is yours. Do you want to be a leader or just another startup using the same tools as everyone else?

Equip Your Startup with the Latest Technologies. Discover Unique Opportunities with Custom Software Development Today!

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Top Custom Software Development Trends in 2025

The tech landscape moves faster than a startup founder after their third espresso. What’s cutting-edge today is outdated tomorrow. If your software strategy doesn’t evolve, your business risks becoming extinct.
To stay ahead, here are the latest trends in software development that will dominate 2025—plus real-world examples of companies making them work.

  1.  AI-Powered Automation: Smarter, Faster, and (Almost) Thinking for You
    Artificial Intelligence isn’t just about chatbots that say, “How may I assist you today?” It’s revolutionizing everything—from customer service to fraud detection to predictive analytics.
    Stat Check:
    By 2030, the global AI market is projected to cross $826.61 billion. Is your business leveraging AI? If not, you’re leaving money and efficiency on the table.
  2. Low-Code & No-Code
    Remember when building an app you were required to hire an army of developers and pray for an investor? Not anymore. Low-code and no-code platforms let businesses create software without hardcore programming skills.
    Why It Matters:
    These solutions empower non-tech teams to build apps at lightning speed.
    Faster development means faster growth.
    Stat Check:
    The low-code market is anticipated to reach $187 billion by 2030. That’s a significant amount of money saved on development time.
  3. Cloud-Native Development: Your Software, But on Rocket Fuel
    If your business isn’t cloud-native yet, you’re essentially using a bullock cart while your rivals are zooming by in Teslas. Cloud-native applications refer to solutions that are scalable, secure, and consistently updated—free from the constraints of old infrastructure. Companies that adopt cloud-native solutions will benefit from speed, flexibility, and cost-efficiency
  4. Blockchain: Beyond Crypto Hype
    Blockchain is not limited to Bitcoin fans. It’s groundbreaking for safety, clarity, and tracking across different industries, such as finance and supply chains.
    Stat Check:
    The global blockchain market is likely to reach $248.9 billion by 2029. It’s not merely excitement—it’s genuine enterprise.
  5. Extended Reality (XR): Your Business, But Make It 3D
    Regardless of whether it’s Augmented Reality (AR), Virtual Reality (VR), or Mixed Reality (MR), extended reality is transforming all businesses.
    Stat Check:
    The XR market is expected to reach an astonishing $3.27 trillion by 2037. Soon, meetings may no longer take place on Zoom—they will occur in completely immersive VR conference rooms.
  6. Cybersecurity by Design
    As businesses digitize, cyber threats grow more sophisticated. If you think you are a small fry and won’t be bothered by cyber criminals, think again. If your startup isn’t investing in security, your competitors and hackers are going to love you.
  7. Hyper-Personalization: Your Customers Expect It
    Ever noticed how some industries seem to know exactly what you want? That’s hyper-personalization in action, powered by AI and Big Data. Your customers want tailored experiences—ignore this at your own risk.
  8. Sustainability in Software: Because the Planet Matters Too
    Green coding and energy-efficient software aren’t just ethical choices—they’re smart businesses. Tech companies are now focusing on sustainability as a competitive advantage.
    Stat Check:
    The sustainable tech market is forecasted to reach $73.90 billion by 2030. Businesses that ignore sustainability will soon be playing catch-up.
  9. 5G-Powered Applications: Lightning-Fast Everything
    5G isn’t just about faster internet—it’s enabling smart cities, real-time IoT, and automation on a whole new level.
  10. Edge Computing: Processing Data Before It Even Hits the Cloud
    Edge computing reduces latency by processing data at the source instead of a distant cloud server.
    Stat Check:
    The edge computing market is projected to reach $110.6 billion by 2029—a must-watch trend for businesses relying on IoT and real-time analytics.
Scalable Software Solutions for Startups: The Blueprint for Growth!

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How Fingent Can Help Your Business Ride the Tech Wave

Software development trends come and go, but one thing remains constant – businesses that adapt thrive, and those that don’t… Well, let’s just say we don’t remember the names of failed startups.

At Fingent, we focus on tailored software solutions that resonate with these developing trends. Whether you’re seeking AI-powered automation, cloud-based applications, blockchain integration, or security-focused software, we have solutions for you.

Looking to secure your business’s future? Let’s create something remarkable together.

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    About the Author

    ...
    Tony Joseph

    Tony believes in building technology around processes, rather than building processes around technology. He specializes in custom software development, especially in analyzing processes, refining it and then building technology around it.He works with clients on a daily basis to understand and analyze their operational structure, discover (and not invent) key improvement areas and come up with technology solutions to deliver an efficient process.

    Talk To Our Experts

      Web Application Development:
      A Detailed Guide for 2022

      Web Application is the first line of contact between your customers and business.

      What is a Web Application?

      A decade ago, web pages were mostly static, with a few images and videos scattered around. In 2005, thanks to Ajax, it made it possible to create better, faster, and more interactive web applications.

      A web application, also known as a web app, is nothing but a computer program that uses a web browser to perform a specific function. A web application is a client-server program that comprises a client-side and a server-side. The user enters data through the client-side (front-end), while the server-side (back-end) of the application stores and processes the information. For example, shopping carts, content management systems, and online forms are typical web applications.

      Both enterprises and individuals develop web applications to fulfill different purposes. Web apps help integrate the tailored experience of native apps with easy access on a website browser from any device. For example, LinkedIn, Basecamp, MailChimp, or even Facebook, have web apps that provide immersive and tailored experiences like the native apps directly from the browser. Hence, web application development is gaining a lot of popularity in almost all industries, including banking, eCommerce, education, healthcare, and more.

      How does a Web Application Work?

      Web applications are accessed over a network and need not be downloaded. Instead, users can access web applications through browsers like Google Chrome, Mozilla Firefox, Opera, or Safari.
      A web application is built around three components- a Web Server, an Application Server, and a Database. The web server manages requests from the client, the application server processes requests, and the database stores the information.

      A typical web application workflow looks like this:

      Web apps are generally coded using JavaScript, HTML5, or Cascading Style Sheets (CSS) for the client-side programming (front-end). ASP.NET, PHP, Java, and Ruby are commonly used for server-side programming.

      What is Web Application Development?

      Web application development refers to the process of using client-side and server-side programming to develop an application that is accessible over the web browser.
      The web application development process begins by; first, the developer trying to find a solution to a specific problem, then designing the web app by choosing the appropriate development framework. Next, the developer tests the solution and finally deploys the web app.

      Types of Web Applications

      Now that we’ve covered the various aspects of web applications let’s deep dive into the different categories of web applications. Web apps are classified based on their functionalities, tools, and technologies.

      Web App vs. Websites

      Web applications are indeed websites. Users can access both via web browsers, and both require access to the internet. It may seem that there’s no difference between them. However, the lines between a website and a web app are blurred. Web application development differs substantially from website development. Here’s a simplified rundown on the differences between a website and a web application.

      Web Application

      • A web application is dynamic and is designed for user engagement.
      • A web application is interactive and responds to user input.
      • Web applications mostly require authentication.
      • The functions in a web application are quite higher and more complex.
      • The web application needs precompilation before deployment.
      • Integration with other software for web applications is complex.

      Website

      • A website basically contains static content.
      • A website is a one-way informational feed and does not allow user interaction.
      • Authentication is not obligatory for informational websites.
      • The functions of a website are relatively simple.
      • A website does not need not be pre-compiled.
      • Integration is hassle-free for websites.

      Web Apps vs. Mobile Apps

      While web apps and mobile apps are similar in many ways, both are different in many ways. Mobile apps are made exclusively for mobile gadgets and are suitable for Android, iOS, and cross-platform operating systems. Usually, mobile apps are mobile-first, meaning they work effectively on smartphones, tablets, or other handheld mobile devices. Most mobile apps work offline too. Examples include Google Maps, Amazon Kindle, Uber, etc.
      On the other hand, web apps function only with internet connectivity. A web app functions in real-time in a web browser with CPU resources. With adequate internal storage, mobile apps can be downloaded from the app store or play store.

      Benefits of Web Application Development

      Web application comes along with an array of benefits for businesses and users.

      Speed and cost

      Web application development is faster and more economical than building native apps. Therefore, if the primary goal is to accelerate time-to-market, web application development is the best choice for businesses.

      Cross-platform capabilities

      Web applications are programmed to run on any operating system. Due to their cross-platform capabilities, web applications can adapt well to Android, iOS, Mac OS, and Windows phones. In addition, the device responsiveness of web applications helps to get rid of OS dependencies.

      Browser compatibility

      A web application runs on the device’s browser using an accessible URL. Modern web applications are compatible with all browsers, such as Google Chrome, Internet Explorer, Firefox, and Bing. Hence, software compatibility challenges are never roadblocks.

      Reduced operating costs

      Web application development is a great way to cut down operating costs. It drives to eliminate unnecessary expenses such as hardware purchases, frequent device updates, and maintenance of numerous systems.

      Easy to update

      Updating web applications is easy, as only the server(s) would require upgrades.

      Customization

      Custom web application development offers several benefits, such as tailored features for the users. These applications are easily accessible via browsers with a stable internet connection. Custom web apps help cut unnecessary expenses and save time as only required features need to be developed. A custom web app can significantly improve your business traction brand awareness, communicate your brand ideology and help you gain a competitive edge in the chosen target market.

      Expanded Security

      Web applications are typically deployed on dedicated servers, constantly monitored, and managed by experienced server administrators. This is more effective than monitoring hundreds or even thousands of client computers, as with desktop applications. In addition, it ensures tighter security and identifies any potential breaches that could slip off.

      Zero downloads

      Web apps don’t need to be downloaded from app stores such as Apple’s App Store or Google Play. This helps save money since having a direct link through a web app is free.

      Technology Stack for Web Application Development

      The following web development technologies enable the creation of high-performing, fast, and advanced web applications.

      Web Application Development Process

      Whether you decide to develop your web application in-house team or outsource to a company like Fingent, your project will be more successful if you understand the process involved in web application development in advance.

      The number of steps in the web application development process can vary.

      Conceptualize

      The first step is to define the problem you want to solve with a web application and collect all the relevant information needed for app development. A well-defined problem will give an excellent head-start to the project and help you identify the best solution. Next, clarify the purpose and the end goals of the application.

      During the planning phase, the developers will take a run to answer the following questions.

      • What app do you want to build?
      • What features and functions should it include?
      • What is the audience of your product?
      Prototype & Development

      The development phase involves creating a wireframe or prototype to communicate the solution to target users.

      First, the developers will lay out the design elements to provide a delightful user experience to the target audience. The wireframe is then presented to potential users, considers their feedback, and iterates until they're satisfied.

      Post-design, the next step is to build the application. The following steps will happen in this phase.

      • To create a database for storage, the developers need to determine what data and data types are required for the application to perform well.
      • Based on the elements approved by the users during the wireframing process, developers will create the front-end application. The developers need to identify the best frameworks for front-end development.
      • Developers will create interaction between the user and the server.
      • Developers either code from scratch or use front-end and back-end frameworks to develop the web app.
      • Based on the application type, that is, client-side/ server-side/ single-page, programming is done.
      Test and Implement

      Whether an automated or manual web application, testing for the web application is an ongoing process throughout the software development lifecycle. Testing is an inevitable part of the software development process.

      The Testing (QA) team will test the app for usability, compatibility, functionality, security, and performance to eliminate bugs and ensure that the application works without any glitches.Testing also helps identify any possible improvements and upgrades to make in the future.Once the testing is complete, you can finally implement the application in your company or your customer's side.

      When using it for your company, you will have to train your employees to use the app productively (if the app requires training). In addition, you will have to create a communication strategy for customers and decide on the appropriate timing to launch the application in the market.

      At Fingent, we help you perform all the mandatory software and usability testing to ensure that your web app functions seamlessly. We also provide training and support to use the apps effectively.

      Hosting and Maintenance

      You must buy a domain and choose a hosting provider to create a server location for the app. We help you choose shared hosting, dedicated hosting, or cloud hosting based on your requirements. Be it a simple website or complex web application, and every digital product needs routine checks and enhancements. Maintenance of the application or website includes:

      • Ongoing QA testing
      • Bug fixes and improvements
      • Addressing changes and adding features based on user feedback
      • Providing regular updates and technical support

      Web Application Development Validation And Deployment

      Once your web app is developed and ready to be launched, it is critical to perform testing to ensure that the application functions correctly before its deployment. Bug fixing alone is not sufficient. Therefore, testing is vital to web application development.
      A standard web application undergoes the following testing,
      After completing the quality assurance process, your web app is ready for launch. You can use GitHub, Beanstalk App, and Bitbucket App to deploy the web app to your servers. Any new features, changes, and improvements to the deployed application are implemented according to the user’s feedback.

      Web Development Trends for 2022

      Web development has progressed over the years and is progressing with the emergence of newer technologies. A website is the face of a business rather than mere codes. More than one-third of visitors prefer to hold on to websites with attractive content and a clean layout. In 2022, companies are more than ready to apply the latest web development trends to improve conversions and develop engaging websites without having to code. If you want to stay ahead, it is vital to focus on the latest trends, updates, techniques, and web development approaches. Why developers should bring out more innovative web development approaches- the fact is it boosts business growth rather exponentially and globally.

      Apps For Multiple Domains With .NET Core

      .NET Core gives you consistency across all architectures by running your code with the same behavior. Be it gaming, IoT, mobile, or AI – we can help you develop high-performing, secure, cost-effective, and flexible applications in any domain with .NET Core. Let’s Discuss Your Project

      Building Exceptional Apps With C#

      C# is a highly versatile programming language commonly used for developing websites, Windows applications, and games. With its foundation deep-rooted in the Microsoft platform, C# is one of the most-cherished and reliable languages to build robust applications. Let’s Discuss Your Project

      Enterprise Web Applications With ASP.NET

      ASP.NET is a framework for building web apps and services with .NET and C#. ASP.NET allows you to build large and complex applications by reducing the amount of code required. This, in turn, reduces the application development time and costs involved. Let’s Discuss Your Project

      Microsoft Azure Cloud Services

      Take advantage of the cloud through hybrid cloud-based solutions with Microsoft Azure. We can help you migrate your solution to the cloud, enabling you with on-demand and secure resources of Azure. Scale according to your needs and improve your business agility. Let’s Discuss Your Project

      Enhance Collaboration With SharePoint Development

      Fingent’s Microsoft team can help you develop robust SharePoint solutions that empower your organization with efficient collaboration and communication. We can help you build intuitive interfaces and simple navigation features for effective document management. Let’s Discuss Your Project

      Streamline Processes With PowerApps

      Microsoft Power Apps enables you to build low-code, professional-grade apps that can modernize your business processes and drive innovation across your organization. Infuse your enterprise apps with AI and automation, powered by PowerApps. Let’s Discuss Your Project

      Business Analytics Service Using Power BI

      Leveraging Microsoft Power BI, we enable businesses to develop interactive visualizations and business intelligence capabilities through simple and intuitive interfaces. Enrich your business as well as end-users with custom reports and dashboards powered by insightful data. Let’s Discuss Your Project

      Universal Windows Platform (UWP)

      By leveraging UWP API, we help you create universal apps that run on Windows 10 compatible devices without the need to be re-written for each. As the name suggests, the Universal Windows Platform allows you to create apps that run on multiple types of devices. Let’s Discuss Your Project

      Windows Presentation Foundation (WPF)

      Using WPF, we incorporate visually stunning user experiences into your Windows desktop applications that include features like rich user interface, media, complex business models, animation, effects, styles, templates, controls, data binding, and so on. Let’s Discuss Your Project

      Business Intelligence With SQL Server

      Our expertise with Microsoft data platforms can empower you with real-time data for improved decision-making. Our Microsoft capabilities can help in uniting several disparate information sources and create reports from across varied systems and databases. Let’s Discuss Your Project

      Highly Responsive Applications With Cosmos DB

      We help you develop highly responsive and highly available applications on Cosmos DB using the popular open source software APIs. Experience low latency, high throughput, real-time responses, and tunable consistency with this multi-model, NoSQL database service. Let’s Discuss Your Project

      The Future of Web Application Development

      The web development industry is in flux and is constantly evolving. Therefore, it is paramount for us always to look ahead and learn about what's coming up or any risk being left in the web development dust. Web development is defined through the upcoming trends and changes in the digital world. Businesses around the globe are in a quest to build outstanding websites to up their online presence with all-new frameworks, tools, and advancements. If you want your business to stay ahead of the race, the smartest thing u can do is to try out innovative and experimental things like Augmented Reality (AR) or Artificial Intelligence. Here's a quick glance at some of the exciting developments likely to happen in the near future.

      Smarter Apps with Data Science

      Data Science is impacting web development positively. Data science helps extract significant user information on a large scale using statistics, analytics, artificial intelligence, and machine learning. Using the extraction of meaningful information, web development is now guided into a more fruitful system to impact the business's bottom line. With data science and machine learning, you can target the right customers with personalized content at the right time within your application.

      Augmented Reality

      Product visualization is the most sought-after requirement among today's customers. Augmented reality has the potential to change the shopping game. Most online shoppers prefer shopping sites to integrate some form of augmented reality for a personalized experience. AR experiences in different ways are the key for customers to become more engaged in various platforms and the digital world overall. The future is not too far, where AR experiences will move into the mainstream and cease to be viewed as a niche technology.

      Pageless Websites

      Pageless website is a new-age concept that takes an alternative choice on web design. The entire contents of a website are displayed on a single page with an endless scroll instead of having multiple pages. With responsive elements, guided narrative, and intuitive scrolling, users can surf the entire contents of the website with ease.

      Metaverse

      The Metaverse is the new kid on the block that seeks to bring together many different technologies to offer users a new web experience. Today, users view content on the web. But on the Metaverse, users will be immersed in the content. Thanks to technologies like Virtual Reality, Augmented Reality, Machine Learning, and other forms of Artificial Intelligence. Metaverse is the next iteration of the internet where users can navigate through a virtual space instead of the current two-dimensional screen.

      Cost of Web Application Development

      The cost of a complicated and custom web application development process would again differ from pre-defined, packaged, and general-purpose applications. For example, suppose the app requires developing APIs and plugins or complex technical stacks, separate UX/UI elements, brand identity development, etc. In that case, the pricing will go up as the advantages are humongous.

      Numerous factors influences the cost of web application development. As no two apps are the same, the price will vary, based on:
      • Features and functionality of the web application
      • Complexity of the application
      • Phase-wise development plan
      • Development team size
      • Platforms selected to develop the app
      • Technology stacks selected
      • Estimated project timelines
      Features
      Functionality
      Team Size
      Technology
      Level of complexity
      Time

      Top 5 Web Apps that Revolutionized the World

      A polished web app is almost a mandate for successful digital businesses today. Many apps have changed the public's perception of what they can expect and what is possible. It includes everything a typical user might look for in an app regarding design, usability, reliability, and security. Here's a rundown on five apps that has made a difference to the world.

      Facebook

      Facebook is a free social networking website that allows people to connect with others online. It lets users share photographs, post comments, post links to interesting content on the web, live chat, and watch videos. Facebook's success is attributed to its ability to appeal to both people and businesses and its ability to interact with websites around the web by providing a single login that works across multiple sites.

      Whatsapp

      WhatsApp is a free, multi-platform messaging app that lets users make video and voice calls, send text messages, share their status, and make payments, all with just an internet connection. The most appealing feature of this app is that it works on various phones and computer operating systems, which bestows uninterrupted conversations anytime, anywhere. WhatsApp serves more than 2 billion people in over 180 countries, with over a billion daily active users.

      Uber

      Uber is a transportation company that has developed an app to allow passengers to hail a ride, and drivers get paid. The app integrates with Google maps for tracking locations, routes and directing people to their destination. Uber uses smartphone app technology to connect passengers and drivers via a car-for-hire method. Most people love the simplicity of opening the app, telling where they want to go, and then seeing an Uber driver show up in a matter of minutes.

      Instagram

      Instagram is a free, popular photo-sharing app that Facebook acquired in 2012. It allows users to edit and upload photos and short videos through a mobile app. Like other social networking platforms, Instagram users can like, comment, share and bookmark others' posts. It also includes a feature of private chats and video conferencing with friends.

      Tiktok

      TikTok is a social media platform that allows users to create and share short videos. A young crowd commonly uses the app as an outlet to express themselves through singing, dancing, comics, and lip-syncing, making fun videos and sharing them across a community. In addition, users can follow other users, like, and comment on other users' videos. TikTok app quickly soared to popularity and amassed over 500 million monthly active users, the US being the most popular country where it is downloaded over 80 million times.

      What Can A Web Application Do for Your Business?

      With the internet being commonplace for most modern-day businesses, web applications are a quintessential tool for better growth in their market share. If you need to bring your company or business before the right users, the secret is to be found online with a creative and engaging web application. Web applications are of paramount importance than official websites when it comes to winning business goals and generating profits. Let’s explain the different areas a web application can help your business.
      First Point of Engagement

      A web application is the first point of access to your business and brand for your customers. Your app is the place that reflects what you do, your services, products, and your reputation. You can stand out from your competitors by having a web application that looks interesting and clearly communicates quality information to your customers. Therefore, hiring a professional web application development company is judicious to understand your vision and shape the application accordingly.

      A company or business without a web app or website may question the legitimacy of the business. So, having an app is an opportunity to build a great first impression and give people assurance that you’re a genuine business.

      Boost Online Brand Visibility

      Web applications play a crucial role in the branding process of a business. Showcasing your brand to your prospective customers is the key to positioning your business in the market. A web application is an underlying framework for branding your products or services because branding acts as the bridge to maintain a proper communication channel between potential customers and your business.

      Clearly conveying to the customers who you are, what you provide, and what your brand represents raises your business popularity coupled with building a customer base. A web application is your brand's voice that reaches out to the world through multiple social media platforms.

      Improve Customer Loyalty

      Your app is one of the most powerful assets for helping business owners improve customer relationships and increase efficiency. In addition to showcasing your offering or describing who you are, your application is one of the key tools for connecting with your existing customers and keeping them engaged. In order to create customer loyalty, you need to give your customers a reason to return.

      Web applications come in handy with a lot of scopes to build customer loyalty programs to win customers’ hearts. Even simple changes to your app can go a long way toward building your brand and encouraging more customers to use your app frequently. Your application can be the key to increasing customer loyalty, a critical piece of the puzzle.

      Easily Customizable and Scalable

      As your business expands, your web applications need upgrades. Off-the-shelf applications are neither flexible nor scalable, limiting their capabilities. Custom web applications are developed specifically to suit your business requirements. It is completely scalable and flexible, harmonizing with your business growth and demands. Custom applications grow with your business without any hassles of switching to new applications or extra license purchases. Moreover, the advent of cloud-native apps further enhances the flexibility and scalability of applications by adding more value to the business.

      Enhanced Customer Support

      The prompt and user-friendly customer support offered by web applications becomes more approachable and less intimidating for customers. So, the users of the app feel more comfortable with the company and are likely to stick on for a long time.

      Web apps help to create an engaging space for customers to interact with brands and provide a dedicated space to track and manage all the customer support queries. The beauty of web applications is that they can be accessed at any time from any location. Hence, providing any customer assistance is never an obstacle.

      Why develop your Web Application with Fingent?

      Web application development is a mandate for your organization to lead the digital space and reach out to more customers in the future. Fingent provides a wide array of software development services from software customization to building Web, Mobile, Enterprise, and Cloud applications across various industries.

      Fingent is a high-end custom software development company that has been helping businesses -small and large- across the globe with innovative solutions. We help build your brand, increase your brand identity, promote your products and services to help you gain a competitive advantage.

      Explore our range of services.

      Our web application development services are specifically designed to help you meet your goals, considering your business infrastructure and key facets of your industry.

      18+

      Years of Experience

      8

      Centers of Excellence (CoE)

      800+

      Completed Projects

      Transparent Project Management

      500+

      Qualified Professionals

      Dedicated QA Practices

      Most Common Q&As on Web Development

      What is better: Multi-page Website or Single-page Website?

      While both are good at their place, most people prefer the single-page website. This is because a single-page website offers ease of interaction and access compared to a Multi-page website.

      If your business has a lot to do with queries and solutions or customer interactions, it is recommended you get a chat window.

      For quality web application development, you should include both to help you avail more benefits. A combination of frameworks and pure codes will work as it will take less time and ensure quality development.

      Some of the renowned web app development technologies are:

      • Models:
          HTML, XSL, XML
      • Animation:   AJAX, Flash, jQuery UI, ActionScript, JavaScript
      • Databases:   MS SQL, MySQL, Microsoft Access, SQLite, Oracle, PostgreSQL
      • CMS:   WordPress, Drupal, Joomla, Kentico, Sitecore, Sitefinity, Sanity
      • Programming:   C#, PHP, ASP, ASP.NET, ASP.NET+MVC, Python, Ruby, Django, Go
      • Payment Systems:   PayPal, Assist, MoneyBookers, SMS, OSMP

      The choice to outsource or hire in-house solely depends on your specific business situation.

      Hiring an in-house developer will ensure that you have complete control over the entire development process, which is definitely great for some businesses. But it also calls for long preparation time and extra expenses. On the contrary, outsourcing cuts down costs and avoids hiring new employees altogether – which can be very useful if you are short of time or money.

      If your outsourcing partner is a reputable and experienced agency, you can rest assured that they will care for all your web development needs without sacrificing quality.

      Get Latest Insights on Web Application Development



      Top Technologies Used to Develop Mobile App

       



      Progressive Web App Development: 10 Benefits – Fingent

       



      How Mobile and Web Apps Increase Customer Engagement

       

      Stay up to date on what's new

        About the Author

        ...
        Vedavyas Shenoy

        Talk To Our Experts

          Every small business requires an array of software to run its operations smoothly and successfully. When starting a new business, it may seem like your off-the-shelf software would suffice all your needs. As your business grows, your business management software should scale to meet your team’s evolving needs, boost the efficiency of your workflows, and be flexible to support new use cases. Custom software or a software application tailor-made to address your specific business requirements helps improve your market competency and realize ROI at a faster pace. 

          How will you determine if custom software is the right fit for your small business?

          Read on this post to learn more about custom software for small businesses. 

          Read more: 5 Reasons Why Custom Software is Important for Your Business

          Custom software

          Top Signs Indicating Why Your Small Business Needs Custom Software          

          The classic “build vs. buy” decision is a pertinent question that every small business faces when addressing their software needs. Considering the cost, time, energy, and resources dedicated to custom software development, many SMEs adopt packaged software in a haste. Look out for these warning signs before deciding whether to build or buy. 

          1. Employee Discontent

          Find out if your employees are satisfied with your existing off-the-shelf software. Do they still stick to old-school tricks or find manual methods faster and more convenient? Are your employees forced to discover alternative workarounds to use the software? Do they still rely on spreadsheets and how-to guides for using the software? All these signs indicate that your off-the-shelf software lacks employee approval and can fail your business eventually.

          2. Existing Tech Isn’t User-friendly

          Rolling out enterprise-wide canned software that commands an advanced level of technical expertise will inflict more harm. It will complicate the processes for your employees and incur heavy training costs. Complex shelf software will fail the very purpose of technological innovation, that is, to simplify human efforts. If only less than 20% of your employees find the software workable, it’s better to build a customized solution.

          View Infographic: Custom Software vs. Commercial Off-the-shelf Solutions

          custom software

          3. Wasting Time on Mundane Tasks

          Is your software forcing your employees to spend their valuable time on routine activities that don’t require human thought and creativity? If your software isn’t allowing you to leverage the potential of automation, it can minimize your employees’ productivity and workplace efficiency. Automation of mundane tasks with minimal or adequate supervision is a must for small business growth and success.

          4. Software Spend Drains Your Wallet     

          Adapting a rigid off-the-shelf solution for your small business needs requires you to subscribe to third-party apps and pay multiple licensing fees. Most biz owners end up paying full price for unwanted features. Some companies would want to integrate estranged business applications to increase the usability of their shelf software. All these challenges lead to increased software spending.

          5. Unable to Make Data-backed Decisions  

          Your business data comes from multiple sources such as your website, emails, social profiles, chat, and conversation histories, helpdesk, and so on. How far is your canned software allowing you to make use of this data? Are your decisions driven by live data? If your dashboards aren’t getting updated in real-time and reports throw only past information, it’s time to consider custom software. Integrating multiple business systems and exporting all the useful data insights onto a centralized, user-friendly platform in real-time will empower small businesses to make rightful decisions.    

          Watch Video: Why Your Business Requires Custom Software

          How Can Your Small Business Benefit from Custom Software?

          Small business competition has intensified in recent years. Thanks to the increasing democratization of digital innovation! Access to technological advancements is no longer limited to large enterprises. With a custom-built software, your small business can stay relevant and competitive.

          1. Own Purpose-built Software 

          Custom software development guarantees 100% alignment with specific business needs. You can rest assured that no crucial operations are left unsupported and there aren’t any wasted features. Share your unique requirements with a trusted custom software development company like Fingent and get exactly the features you would require on a long-term.

          2. Uncompromised Security

          Ready-to-use software is highly vulnerable to cyberattacks due to the widespread availability of code and proliferation of users. Owning custom code places your small business under lock and key and keeps your sensitive information hack-proof. Customized solutions offer built-in security with a specialized approach to development. Better compliance and data governance improves your organization’s reputation and trust. 

          3. Improve Workflows and Efficiency

          Attaining profitability amid stiff competition needs your employees to put in their best performance. Experienced custom software companies like Fingent can help you identify the workflows or business functions that can be improved with the right technology. This makes your business more efficient and maximizes the productivity of your employees.

          4. Keep Costs Under Control 

          Improved business efficiency transforms to lower operational costs. Technologies like automation enable your employees to complete more tasks in less time, without feeling monotonous. Custom software actually costs lesser than off-the-shelf solutions, considering the extra dollars you would spend on subscriptions, licenses, third-party integrations, software upgrades and maintenance, and other overheads required to make the shelf software workable.

          Read more: Know What’s Driving Custom Software Development Costs in 2022

          5. Round-the-clock Support 

          Modern business might come to a standstill if technology stops working. A typical readymade software provider puts you into a long wait with back-to-back support tickets and repeated calls, whereas a dedicated custom software development partner offers access to a direct line of technical support to resolve your issues immediately.     

          Read more: The Dos and Don’ts of Custom Software Development 

          Tips to Choose the Right Software Development Partner

          Hiring the services of an experienced custom software development agency will help you focus on developing a sustainable business model. How can you identify the right software development partner for your small business? Here’re a few tips we recommend:

          • Identify your needs. Decide what you expect the software to do. List out your objectives. Use an application specification template to fill out your needs. This improves your communication with the software development vendor. It helps the vendor understand your expectations clearly. This can go a long way in finalizing the project’s scope. 
          • Check the partner’s technical skills, expertise, and experience. Have they handled projects related to your domain? Read up their case studies and analyze their portfolios. Arrange catch-up sessions to learn more about their software development approaches and project management methodologies.  
          • Ask for references. It helps you understand their reputation and trustworthiness. Use top B2B review platforms like Clutch and GoodFirms to evaluate their performance. Connect with the company’s past clients for more candid reviews. 
          • Cost is as important as the experience and reputation of the software development partner. Bestow your project only if you’re confident of guaranteed ROI. 
          • Is your development vendor passionate about your project? Figure it out over the initial meetings before the formal kick-off. Do they come up with unique ideas that improve your application’s value in the future? Make sure that their ideas are backed with convincing use cases or POCs.  
          • Choosing a software development partner also depends on the quality of after-sales service and technical support. Do they provide cloud-based updates, software upgrades and maintenance, and other troubleshooting services when you need them? 

          Selecting the right custom software development partner is a meticulous job. Check out our earlier post covering these and more crucial tips in detail. 

          Also read: How to Choose the Right Custom Software Development Firm

          Why Choose Fingent as Your Custom Software Development Partner?

          Over the past two decades, Fingent has been serving as a reliable and capable tech partner for many leading global brands, including Fortune 500 companies. With an impeccable track record as a successful custom software development partner, we’ve helped improve cash flow and business efficiency for many clients. If hiring in-house developers is costing you a fortune, extend your development team with our dedicated talent pool at reasonable rates. 

          Read more: Top Benefits of Outsourcing Software Development Services

           

          We’re in track of the latest tech development trends and help our clients explore new and emerging tech such as Augmented Reality (AR), Virtual Reality (VR), Internet of Things (IoT), 3D Web Configurator, Robotic Process Automation (RPA), Artificial Intelligence (AI), and so on. If you’re an aspiring small biz owner trying to make the most of technology without burning a deep hole in your pocket, connect with our team and get started. Let’s help you build scalable and robust small business software.     

          Stay up to date on what's new

            About the Author

            ...
            Tony Joseph

            Tony believes in building technology around processes, rather than building processes around technology. He specializes in custom software development, especially in analyzing processes, refining it and then building technology around it.He works with clients on a daily basis to understand and analyze their operational structure, discover (and not invent) key improvement areas and come up with technology solutions to deliver an efficient process.

            Talk To Our Experts

              A comprehensive guide to web application development in 2021

               

               

              Introduction

              A decade ago, web pages were mostly static, with a few images and videos thrown in here and there. In 2005, however, thanks to Ajax, it made it possible to create better, faster, and more interactive web applications.

              In 2021, though web application development has reached its peak of fame, web apps have become so common that they often go unnoticed. With a reputed web application development partner like Fingent, you can develop intuitive and custom web applications that simplify your day-to-day operations.

              Read more: Fingent Ranked as India’s Top Software Developer for 2021  

              top software developer

              Web apps help integrate the tailored experience of native apps with easy access on a website browser from any device. LinkedIn, Basecamp, MailChimp, or even Facebook, all have web apps that provide immersive and tailored experiences like the native apps directly from the browser. That is why web application development is gaining a lot of popularity in almost all industries, including banking, eCommerce, education, healthcare, and more.

              What is a Web Application?

              Also known as a web app, a web application is nothing but a computer program that uses a web browser to perform a specific function. Contact forms, for example, are web apps present on many websites.

              As a web application is a client-server program, it has a client-side and a server-side. Here, the client refers to the program the individual uses to run the application. It is a part of the client-server environment where many computers share data. A typical example of a web application is the database. Here, the user enters data through the client-side (front-end), while the server-side (back-end) of the application stores and processes the information.

              Both enterprises and individuals develop web applications to fulfill different purposes.

               

              Case Study: How we built Ambit AI, a light-touch AI-powered web application for processing workers’ compensation claims. Download Now!

               

              What is Web Application Development?

              Web application development refers to the process of using client-side and server-side programming to develop an application that is made accessible over the web browser.

              In the initial phase of the web application development process, the developer tries to find a solution to a specific problem and then designs the web app by choosing the appropriate development framework. Later, the developer tests and deploys the web app.

              Read more: The 101 Guide to Web Application Development 

              Web Apps vs. Mobile Apps

              While web apps and mobile apps are similar in many ways, both are different in many ways.

              Mobile apps are made exclusively for mobile gadgets and are suitable for Android, iOS, and Cross-platform operating systems. Usually, mobile apps are mobile-first, meaning they work effectively on smartphones, tablets, or other handheld mobile devices. Most mobile apps work offline too. Examples include Google Maps, Amazon Kindle, Uber, etc. On the other hand, web apps function only when you have internet connectivity. A web app functions in real-time in a web browser with CPU resources. As long as you have adequate internal storage, you can download a mobile app from an app store or play store.

              Read more: How are Mobile Apps Different from Websites  

              web app Blog cover

              Types of Web Applications

              Typically, web applications are classified into three categories based on the tools and technologies it uses.

              1. Client-side web application

              Client-side refers to everything the user sees at the end-user side, such as text, images, videos, forms, and the other UI. Client-side web applications are written using HTML, CSS, and JavaScript, and they work in a web browser. Angular js, Vue js, Ember js, Backbone js, Node js, etc., are some of the popular JavaScript libraries used for front-end development.

              You can consider client-side web app building when you don’t need to preserve the user information for more than one session. It is perfect for easy games or image editors. Google Earth is a leading example of a client-side web application.

              2. Server-side web application

              These are web apps that can be coded in several programming languages such as Python, C+, Ruby, PHP, etc. If you develop an app with just the server-side, then the outcome of any changes in the form submission, sections, and data updates will create a new HTML file and cause the web page to reload.

              Server-side programming is beneficial if you want your web application to deliver information tailored for individual users. For instance, e-commerce applications like Amazon use server-side programming to create product search results, offer product suggestions based on past buying habits, enhance user experience, and simplify the purchasing process.

              3. Single-page web application

              Single-page applications are designed to work in a browser and do not require reloading while in use. Most of our daily apps, such as Facebook, Twitter, Google Drive, Gmail, etc., are single-page apps. Single-page web applications offer an unmatched user experience as the user doesn’t have to wait for page reloads. Single-page applications are highly responsive to user queries as they do not depend heavily on client-server communication.

              Read more: A Detailed Guide to Types of Software Applications  

              types of software

              Technology Stacks for Web Application Development

              The following web development technologies enable you to create a high-performing, fast, and advanced web application.

              1. Database technologies

              Due to its simplicity and multifunctionality, MySQL is one of the most preferred databases utilized for web application development. Other popular database technologies include Oracle Database, PostgreSQL, Microsoft SQL Server, Microsoft Access, MongoDB, and RavenDB.

              2. Front-end technologies

              To develop the client-side of an app that the users interact with, you can choose highly efficient front-end JavaScript frameworks such as:

              • React JS: This is a robust and most widely used JS framework for developing large-scale and complex dynamic web apps.
              • Angular JS: A popular front-end framework by Google, Angular JS is suitable for building dynamic web apps, using HTML for static web pages.
              • Vue JS: Fairly new, this JS framework does wonders for applications. Vue JS provides an ecosystem of assisting libraries and an accessible primary library for applying huge complex page apps.
              • Backbone JS: This lightweight JS library has a RESTful JSON interface that follows the MVC (Model-View-Controller) application design standard. Backbone JS helps develop and structure the client-side applications that run in a web browser.
              • Node JS: It is a cross-platform, open-source JS runtime that runs on the V8 engine and is designed to build scalable network applications.
              • Ember JS: It is an open-source JS framework ideal for developing single-page applications.

              The above list features only some of the leading JavaScript frameworks used for client-side programming.

              3. Backend Technology

              Frameworks such as Go, Ruby, Java, Django & Python are some of the most powerful back-end development technologies.

              • Ruby: Ruby is an open-source, general-purpose, object-oriented programming language used to build highly secure and fast web applications.
              • Java: A multi-purpose programming language, Java is leveraged for Android app development, desktop apps, and web app development. Java offers excellent security and stability.
              • Django & Python – Python is flexible, advanced, and has a low learning curve. This programming language covers back-end web development. Python, along with its framework Django, can meet back-end development tasks efficiently.
              • Go: Designed by Google’s developers, Go is an open-source programming language that is fast and statistically compiled. It helps build simple, reliable, and concurrent web applications.

              Read more: Top 6 Stacks That Reign Software Development in 2020  

              Benefits of Web Application Development

              • Speed and cost: Web application development is faster and more economical than building native apps. If your primary goal is to accelerate time-to-market, then web application development is the best choice.
              • Cross-platform capabilities: Web applications can be programmed to run on any operating system. Due to their cross-platform capabilities, web applications can adapt well to Android, iOS, Mac OS, and Windows phones. Device responsiveness of web applications helps you get rid of OS dependencies.
              • Browser compatibility: A web application runs on the device’s browser using an accessible URL. Modern web applications are compatible with all browsers, such as Google Chrome, Internet Explorer, Firefox, and Bing. So, you don’t have to face software compatibility challenges.
              • No downloads needed: Web apps don’t need to be downloaded from app stores such as Apple’s App Store or Google Play. This helps save money since having a direct link through a web app is free.
              • Easy to update: Updating web applications is easy, as only the server(s) would require upgrades.
              • Cut operating costs: Web application development is a great way to cut operating costs. You can eliminate unnecessary expenses such as hardware purchases, frequent device updates, and maintenance of numerous systems.
              • Custom web applications: Custom web application development offers several benefits as you can tailor the features for the users. These applications are easily accessible via browsers with a stable internet connection. Custom web apps help cut unnecessary expenses and save time as you only need to develop the required features.

              Read more: Custom Software Development is The Ideal Way to Build Business Apps in 2021  

              Custom software

              A custom web app can significantly improve your business traction, brand awareness, communicate your brand ideology and help you gain a competitive edge in the chosen target market.

              Web Application Development Process

              Here is an overview of the steps we follow at Fingent for developing web applications.

              1. Conceptualize

              The first step is to define the problem you want to solve with a web application and collect all the relevant information needed for app development. A well-defined problem will give an excellent head-start to the project and help you identify the best solution. Next, clarify the purpose as well as the end goals of the application.

              Ask these questions during the planning phase:

              • What app do you want to build?
              • What features and functions should it include?
              • What is the audience of your product?

              2. Design and build

              The designing phase involves creating a wireframe for communicating the solution to target users. Then, the developers can consider designing elements that will provide an enjoyable user experience to the target audience.

              Post-design, the next step is to build (develop) the application. The following steps will happen in this phase.

              • To create a database for storage, the developers need to determine what data and data types are required for the application to perform well.
              • Based on the elements approved by the users during the wireframing process, developers will create the front-end application. For this, the developers need to identify the best frameworks for front-end development.
              • Developers will create interaction between the user and the server.
              • Developers can either code from scratch or use front-end and back-end frameworks to develop the web app.
              • Based on the application type, that is, client-side/ server-side/ single-page, programming is done.

              3. Test and implement

              Whether it is an automated or manual web application, testing for the web application is an ongoing process throughout the software development lifecycle.

              • The Testing (QA) team will have to test the app for usability, compatibility, functionality, security, and performance to eliminate bugs and ensure that the application works without any glitches.
              • Testing also helps identify any possible improvements and upgrades to make in the future.
              • Once the testing is completed, you can finally implement the application in your company or customers.
              • When using it for your company, you will have to train your employees to use the app productively (if the app requires training).
              • For customers, you will have to create a communication strategy and decide on the appropriate timing to launch the application in the market.

              At Fingent, we help you perform all the mandatory software and usability testing to ensure that your web app functions seamlessly. We also provide training and support to use the apps effectively.

              4. Hosting and Maintenance

              You must buy a domain and choose a hosting provider to create a server location for the app. We help you choose shared hosting, dedicated hosting, or cloud hosting based on your requirements.

              We also help you maintain the web application. Some of our application maintenance services include:

              • Ongoing QA testing
              • Bug fixes and improvements
              • Addressing changes and adding features based on user feedback
              • Providing regular updates and technical support

              Read more: Cloud Service Models SaaS, PaaS, IaaS: Choose the Right One for Your Business  

              Web Application Development Validation & Deployment

              Once your web app is developed and ready to be launched, remember it must be tested to ensure that the app functions correctly before its deployment. Bug fixing alone is not sufficient. Testing is vital to web application development.

              We perform standard web application testing, such as:

              • Usability Testing
              • Performance Testing
              • Application Security Testing
              • Quality Assurance Testing and Bug Fixing
              • Browser Compatibility Testing
              • Responsiveness Testing (Responsive Web Design)

              After completing the quality assurance process, your web app is ready for launch. You can use GitHub, Beanstalk App, and Bitbucket App to deploy the web app to your servers. Any new features, changes, and improvements to the deployed application are implemented according to the user’s feedback.

              With over a decade of experience in web application development, Fingent helps you cover all these processes.

              Read more: Offshoring Software Development: Here’s All You Need to Know  

              Offshoring software development

              Stay up to date on what's new

                About the Author

                ...
                Vinod Saratchandran

                Vinod has conceptualized and delivered niche mobility products that cater to various domains including logistics, media & non-profits. He leads, mentors & coaches a team of Project Coordinators & Analysts at Fingent.

                Talk To Our Experts

                  Types of Application Software: Guide for 2025

                  Application software offers a plethora of options tailored to meet diverse needs and objectives. Choosing the right application software can transform operations and also drive efficiency. Furthermore, it can profoundly influence your bottom line, positively impacting business outcomes.
                  There are many choices in application software. We‘ve grouped them into three categories: general, business, and custom applications. Here is the list of different types of application software available in the market. Deep dive into everything you need to know about application software and choosing the right type of application software for your business.

                  General Applications

                  • Word Processing Software
                  • Graphics Software
                  • Spreadsheet Software
                  • Presentation Software
                  • Web Browsers
                  • Multimedia Software
                  • Education and Reference Software
                  • Simulation Software
                  • Content Access Software
                  • Information Worker Software

                  Business Applications

                  • Customer Relationship Management Application Software
                  • Enterprise Resource Planning Application Software
                  • Project Management Application Software
                  • Business Process Management Application Software
                  • Database
                  • Resource Management Application Software
                  • Productivity Software
                  • Time Management Application Software
                  • Educational Software

                  Application Based on Shareability

                  • Freeware
                  • Shareware
                  • Open source
                  • Closed source

                  Are You Seeking Application Software Development Solutions?

                  What is Application Software?

                  Application software is a computer program that performs a specific function, be it educational, personal, or business. It is also known as an end-user program or a productivity program. Each application is designed to assist users with a particular task that may be related to creativity, productivity, or communication. Application software programs are specific in their functionality and perform the job they are designed to do. The primary goal of every application software is to simplify an operation and help users get their tasks done effortlessly.
                  Today, we have a plethora of high-end application software at our disposal that defines how we live our lives and accommodate our ever-evolving requirements. Widely used application software includes office productivity suites, data management software, media players, and security programs. The common apps we see on our smartphones are also examples.

                  Examples of Application Software

                  Be it completing your tasks, jotting down notes, completing your online research, setting the alarm, keeping an account log, or even playing games; there are explicit application software programs that can help you out. Application software programs are designed to perform specific tasks, simplify workflows, and improve team communication. The most common examples of applications used by millions daily are listed below.
                  • A suite of Microsoft products such as MS Office, PowerPoint, MS Word, Excel, and Outlook.
                  • Internet browsers like Google Chrome, Safari, Firefox, etc.
                  • Graphics and design software such as Adobe Photoshop, CorelDraw, and AutoCAD.
                  • Real-time online communication tools like Skype, Hangouts, Google Meet, Zoom, and Whatsapp.
                  • Multimedia and music streaming software such as MX Player, VLC Media Player, Spotify, Pandora, etc.
                  • Project management software like Asana, Zoho, Slack, Forecast, etc

                  Things to Look For in An Application Software

                  With numerous application software available in the market, some come pre-built, with features you can customize. However, sometimes you’ll have the chance to build a new application with your desirable features. Unfortunately, the reality is that no application software is the same. Many are subpar at best, and some completely inept at worst. Therefore, you must ensure that the application software meets all your requirements and is helpful.
                  Now, the question is how to judge a good application software. Here are six fundamental characteristics that a good application must satisfy.
                  All six qualities are important, but nothing else matters if you get the user experience wrong. The UX is the face of an application that interacts with the user and gives the look and feel of the application software.

                  Are You Looking To Outsource Your Software Development?

                  Functions of Application Software

                  Application software programs are designed to execute a large variety of functions. The functions can vary depending on the users’ requirements. Irrespective of the industry or business domain, application software can be built to serve a specified purpose. Here are a couple of examples.
                  • Data analysis and information management
                  • Document manager
                  • Emails, text messaging, audio and video conferencing
                  • Graphics, animations, and video development
                  • Accounting, payroll, and finance management
                  • Project management
                  • Resource (ERP and CRM system) and HR management
                  • Software for healthcare management
                  • Business project management
                  • LMS and eLearning software

                  What is the difference between System Software and Application Software?

                  Software is basically a set of instructions or programs to carry out a task. They can be classified into two types- System Software and Application Software. Both are software programs designed to instruct and interact with the system or user to perform specific tasks. However, both the software have considerable differences in terms of their design and purpose. Let’s delve into their key differences.

                  System Software

                  • System software is designed to control and manage the hardware and other resources of the system.
                  • System software is pre-installed with the operating system.
                  • System software is commonly referred to as general-purpose software.
                  • It acts as an interface between application software and the system.
                  • Developed in low-level language or machine code that is more compatible with the system hardware.
                  • System software can run independently.
                  • Programming of system software is complex.
                  • It acts as a platform and runs in the background.
                  • Performs primary functions of process management, memory management, task scheduling, hardware installation, etc.
                  • Users don’t interact with system software.
                  • System software is mandatory for a system to function.
                  • Examples: compiler, assembler, debugger, driver, etc

                  Application Software

                  • Application software is designed to accomplish tasks for a specific purpose based on user requests.
                  • Application software is third-party software that can be downloaded and installed according to user needs.
                  • Application software is commonly referred to as specific-purpose software.
                  • Hosted on the platform, which is provided by the system software.
                  • Programmed in high-level languages, such as C++, Python, or Javascript.
                  • Application software cannot run independently and need the presence of system software.
                  • Programming of applications is comparatively simpler.
                  • Runs in the foreground and performs a task based on user requests.
                  • Performs user-specific tasks for which it is designed.
                  • User interacts with the application software.
                  • Application software is not mandatory and the system can function without it.
                  • Examples: word processor, web browser, media player, photoshop, etc.

                  Know the Terminology Differences

                  App vs Application

                  App: An app is a software that is built for a single purpose and performs a sole function for users. It is specifically designed to run on mobiles and tablets. They can also run on desktops, provided the OS supports those apps. Some popular examples of apps are Open Office, photo-shop, browsers, WhatsApp, Angry Birds, etc.
                  Application: An application is a software primarily intended to perform a variety of functions for users. It offers services in areas like automation, data processing, and integration. Applications are designed to run only on desktops or laptops but not on mobiles and tablets. They are likely to be larger packages with multiple functions. Some examples include Microsoft Office, Adobe Photoshop, VLC Player, etc.

                  On-premise Application Software vs Hosted Application Software

                  On-premise: On-premise was the traditional method businesses used software. With on-premise software, you purchase the software and license, install it on your own server, and maintain it yourself. You need to own your servers internally and complete all the back-ups and upgrades to the software. On-premise software provides increased security since you have total control over the updates and software changes.
                  Hosted: The hosted solution is similar to the on-premise. You purchase the software, license and maintain it yourself, but install it on a third-party’s server. Rather than buying your own infrastructure or hardware, you rent it from a vendor. Though remotely hosted, you still own the software you purchased. Hosted has the benefit of low upfront costs and can scale resources on demand.

                  Application Software vs Application Platform

                  Application Software: An application software help users perform specific tasks. It runs locally on a server or computer system. They can be complex database systems or simple programs like word processors.
                  Application Platform: A platform is a foundation on which an application runs. It includes a hardware architecture and a software framework for the application software to function.

                  System Software vs Application Software

                  System Software: System software administers the system resources and acts as a platform for running the application software. It is an interface between the application software and the system.
                  Application Software: Application software is designed to perform a specific set of tasks or functions as per users’ requests for which they have been designed. Application software cannot function independently and can run only with the support of system software.

                  Types of Applications Software

                  As the world is an era of digitalization, every sphere of business requires application software. The use of the software is rampant across every domain, including banking, healthcare, education, retail, travel, logistics, etc. Picking up the right application software for your specific needs improves function and efficiency. Understanding the different types of application software will help you save cost, time, and resources, enhance productivity, and improve decision-making. Application software can be broadly classified into General Applications, Business Applications, and Custom Developed Applications.

                  Word Processing Software

                  G-Doc and MS Word, Notepad

                  Project Management Software

                  Trello, Airtable

                  Graphics Software

                  Adobe Photoshop, Paintshop

                  Business Process Management

                  Zoho creator, Nintex

                  Spreadsheet Software

                  Excel, Google Sheets

                  Database

                  Oracle, MongoDB

                  Presentation Software

                  Powerpoint

                  Resource Management Software

                  Mavenlink, Forecast

                  Web Browsers

                  Firefox, Chrome

                  Productivity Software

                  Spreadsheets, PowerPoint

                  Multimedia Software

                  VLC Media Player, MX Player

                  Time Management Software

                  Asana, ClickTime

                  Educational Software

                  Teams, Google Classroom

                  Freeware Software

                  Adobe PDF, Mozilla Firefox

                  Simulation Software

                  PCB Softwares

                  Shareware Software

                  WinZip, Adobe Acrobat.

                  CRM Application Software

                  Salesforce, Netsuite

                  Open Source Software

                  Open Office, MySQL

                  ERP Application Software

                  Odoo, Oracle

                  Closed Source Software

                  Skype, Adobe Reader

                  General Application Software

                  General application software is designed to perform a wide range of fundamental functions that a user needs to perform on a system. There are numerous applications that fall under this category. Some of the commonly used application software include:

                  • Word Processing Software
                  • Graphics Software
                  • Spreadsheet Software
                  • Presentation Software
                  • Web Browsers
                  • Multimedia Software
                  • Education and Reference Software
                  • Simulation Software
                  • Content Access Software
                  • Information Worker Software

                  Here's an attempt to elucidate a few application software from this list.

                  Word processing application software is used to format and manipulate text, thus, creating memos, letters, faxes, and documents. Word processing software is also used to format and beautify the text. It provides many features, including thesaurus, synonyms, and antonyms. Along with Word Art features, the font option changes the font color, effect, and style per your choice. Grammar and spell-check options are also available to check for grammatical errors. Popular examples include G Doc and Microsoft Word Doc.

                  Graphics application software is used to edit or make changes in visual data or images. It comprises illustration and picture editor software. Adobe Photoshop and PaintShop Pro are a few examples of graphics software.

                  Spreadsheet application software is majorly used to perform calculations—this software stores data in a tabular format in rows and columns. The intersecting cells are separated to define text, date, time, and number fields. It allows the users to perform various calculations and functions using different formulae. Microsoft Excel and Google Sheets are examples of spreadsheet software.

                  Presentation software enables you to put forth your thoughts and ideas quickly and clearly in a piece of visual information. Then, it lets you display the information in the form of slides. Adding text, images, graphs, and videos can make your slide more informative and engrossing. Microsoft PowerPoint is a good example of presentation software.

                  Web browsers are application software used to browse the Internet for locating and retrieving data across the web. Browser software lets you watch videos, download images, search for information, and read files. The most popular web browsers are Google Chrome and Firefox. Other examples of browsers include Internet Explorer, MS Edge, Safari, etc.

                  Multimedia application software lets you create or record images and create audio or video files. This software is extensively used in animation, graphics, image, and video editing. In addition, they can enhance the visual and auditory features of the already present audio or video file. VLC media player, MX Player, and Windows media player are some popular examples.

                  This application software is also called academic software as they are specifically designed to facilitate learning a particular subject. This kind of software is beneficial in the education industry. There are various kinds of tutorial software too available in this category. Google Earth and NASA World Wind are a few examples of education software.
                  Simulation software is a kind of application software used in military engineering, machinery testing, industrial training, robotics, flight systems, weather forecast, video games, etc. It replicates life-like conditions when the actual system or physical environment can be hazardous or inaccurate. It is a program that lets you study or observe an operation or phenomenon through simulation without actually doing that operation. Augmented Reality and Virtual Reality technologies are also used to develop application software that supports simulations. MATLAB is the finest example of simulation software.

                  Business Application Software

                  Business application software is a type of application software designed to fulfill specific business functions and operations. These applications are presumed to improve the accuracy and efficiency of operations, along with boosting the productivity and profitability of a business. Some of the application software commonly used by businesses are:

                  Deliver Top-Notch Banking Experiences to Your Customers!

                  Custom Developed Application Software

                  A custom-developed application software (bespoke or tailor-made software) is solely built for some specific organization or user based on their business requirements. Custom software development in the web and mobile application industry has taken center stage – primarily for its flexibility and productivity. It can perform your desired functionality and be designed and developed entirely based on user or organizational needs. While pre-built applications are suitable for limited functionality, custom software applications ensure the organization gets everything they want within an application. Therefore, custom software development is a wise solution for organizations planning for a positive long-term business.

                  Custom Developed Application Software

                  Application software can also be classified based on its shareability and availability.
                  Some such categories are
                  As the very name indicates, it is available free of cost. Users can download freeware application software from the Internet and use it without any charge. However, this software cannot be edited or personalized to one’s needs. Adobe PDF, Mozilla Firefox, and Google Chrome are good examples of this application software.
                  This software is distributed freely to the users on a trial basis, usually with a limited-time offer. After that, the users are expected to pay if they want to continue to use this application software. Some examples of shareware are WinZip, SnapTouch, and Adobe Acrobat.
                  This application software is available on the Internet for free, along with the source code. It allows users to modify the software, easily remove errors, and even add features to the software. Open-source software is available in free and paid versions. Few examples of open-source application software are Moodle and Apache Web Server.
                  Majority of application software packages that we use belong to this category. These are usually chargeable and have intellectual property rights or patents over the source code. It usually comes with restricted use. Examples include Microsoft Windows, Adobe Flash Player, WinRAR, mac OS, etc.
                  Freeware

                  As the very name indicates, it is available free of cost. Users can download freeware application software from the Internet and use it without any charge. However, this software cannot be edited or personalized to one's needs. Adobe PDF, Mozilla Firefox, and Google Chrome are good examples of this application software.

                  Shareware

                  This software is distributed freely to the users on a trial basis, usually with a limited-time offer. After that, the users are expected to pay if they want to continue to use this application software. Some examples of shareware are WinZip, SnapTouch, and Adobe Acrobat.

                  Open source

                  This application software is available on the Internet for free, along with the source code. It allows users to modify the software, easily remove errors, and even add features to the software. Open-source software is available in free and paid versions. Few examples of open-source application software are Moodle and Apache Web Server.

                  Closed source

                  Majority of application software packages that we use belong to this category. These are usually chargeable and have intellectual property rights or patents over the source code. It usually comes with restricted use. Examples include Microsoft Windows, Adobe Flash Player, WinRAR, mac OS, etc.

                  Benefits of Application Software

                  Most organizations are investing in buying or building application software to suit their business model. This software comes with innumerable benefits that you can’t resist executing the ideal application software in your business/organization.

                  How to Choose The Right Application Software that Fits Your Business

                  As your business grows, there’s always an impulse to improve operations and get work done smarter. Whether it is to replace an old system or discover a new solution to modernize your inefficient performance, the hunt for the perfect application software is no cakewalk.
                  Picking the right application software for business involves wise decisions, brainstorming sessions, and critical thinking. Before investing in a software application, you must ensure that it aligns with your business operations, streamlines your processes, improves customer experience, and eliminates risk. The success of your business model, its anticipated goals, and its requirements depend on choosing the right application software. Selecting the right application software can be overwhelming, but the right one can become a real game-changer for your business!
                  Here’s a checklist to help you be confident in choosing the right application software for your business.

                  Cost of Developing an Application Software for Your Business

                  Pricing is a crucial factor for anyone looking to develop an application for their business. The cost of developing an application software varies depending on the various features listed below.
                  As many factors collectively influence application software development, it is difficult to quote a precise figure. However, depending on your requirements, our experts can get back to you with a ballpark estimate for your application software.

                  Custom Application Software: Ideal For Business With Specific Requirements

                  Businesses, big or small, rely on custom application software to fulfill their very specific business requirements. To obtain a competitive advantage in your business landscape, you need technically advanced custom application software that can soar your business to heights.
                  Custom application software is designed and built for an organization’s specific group of users. These are not complete software package suites that can be used for any business. Instead, these are personalized and customized to the goals and requirements of an organization and restricted to limited users. Custom software is built to accommodate all the specific business preferences and needs. Another perk of a custom application software is its flexibility, ease of integration, and scalability.

                  The Future of Application Software

                  As technology evolves more and more, application software is slowly finding its way to intrude into all aspects of our lives virtually. Whether it is a brand new app that can be downloaded on your mobile phone or a new way to make vehicles less dependent on a driver, application development is moving ahead by leaps and bounds. But as we look into the future, there are numerous questions about how application software will impact our personal and professional lives. Here's a quick rundown of what many experts believe the future holds for application software.

                  Artificial intelligence

                  Companies will rely on developing application software that will allow artificial intelligence to analyze massive amounts of data simultaneously to help them in decision-making that would otherwise prove impossible.

                  Artificial Intelligence services will drive the smart reinvention of your business workflows, processes, and technology

                  Mixed Reality (MR)

                  Mixed reality (MR) is a blend of augmented reality (AR) and virtual reality (VR) and has significant potential in today's enterprise applications. Organizations in various sectors like defense, retail, tourism, architecture, construction, gaming, healthcare, etc., are developing application software to propel their crucial business value.

                  Mixed Reality solutions empower you to create vivid and accurate reflections on real-world environments that enable improved work collaboration

                  Autonomous Cars

                  One area where the application software is projected to make a substantial impact within the next decade is autonomous cars. With the manufacturing industry investing more and more into technology, it is likely to lead to the production of autonomous vehicles, which will bring out many innovations in application software. It is not too distant future that Google and Apple will bring out their autonomous vehicle applications.

                  IoT

                  As technology trends continue to develop faster than most of us can keep up with, the Internet of Things (IoT) could make far-reaching impacts on our world. Devices on these networks use application software to exchange data over the Internet.

                  Cashless Society

                  Another area where the application software is expected to play a significant role is, moving towards a completely cashless society. As consumers move to a more digital world, all financial transactions are done electronically, paving the way for banking and insurance companies to develop application software to support more digital transactions.

                  Cloud Gaming

                  With the growing popularity of cloud gaming, many organizations are turning to cloud-native apps to provide richer playing experiences and provide tangible benefits for both player and provider.

                  Develop Your Application Software With Fingent

                  As online transactions soar and digital workplaces emerge, different types of application software will continue to evolve. As a result, the demand for custom software development tailored to the requirements of a business is increasing now more than ever before. From simple customizations to full-cycle software development, Fingent can help address all your specific business requirements, leveraging our application software development capabilities.

                  Explore our range of services.

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                    About the Author

                    ...
                    Sreejith

                    I have been programming since 2000, and professionally since 2007. I currently lead the Open Source team at Fingent as we work on different technology stacks, ranging from the "boring"(read tried and trusted) to the bleeding edge. I like building, tinkering with and breaking things, not necessarily in that order.

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                      Clutch Yet Again Rates Fingent As The Top Custom Software Development Company

                      Australia's Top B2B Company

                      As a dominant software development company, Fingent sets the bar high in building highly affordable products for companies small and large. We’ve become the trusted partner in enterprise solutions for some of the world’s leading businesses like Johnson & Johnson, Sony, and PwC. Our work and our strong leadership in technologies like .Net, NodeJS, AngularJS, AI enabled Chatbots and Microsoft, has once again caught the attention of Clutch.co, as they recently recognized us as Australia’s top B2B company.

                      .NET

                      Clutch, is a B2B rating and review platform located in Washington, DC. In their latest report that we were named in, their dedicated analysts evaluated technology sub-services based on their expertise, their portfolio of work, and their ability to deliver top-notch products for their clients. Their independent review process is meticulous and transparent, and we’re especially grateful to our clients for taking the time to leave a review or speak with Clutch analysts over the phone to provide feedback.

                      [Tweet “Getting featured on Clutch consecutively and this time among Australia’s top B2B companies signify how our services have fared out remarkably well within the user community. @vsamuelfingent“]

                      [Tweet “Surely, this puts further responsibility on our side to constantly improvise the solutions that we offer so that businesses that rely on our services are better off with efficiency improvements and deliver optimal customer experiences says @vsamuelfingent“]

                      Fingent CEO and MD, Varghese Samuel

                      Top NodeJS Developers

                      Beyond the generous reviews left on Clutch, our success is also reflected on the company’s sister-sites: Visual Objects and The Manifest. Visual Objects showcases portfolios from various creative software developers, to aid prospective clients in visualizing a future project before hiring. The Manifest also helps prospective clients, through industry reports and how-to guides, that provide businesses with practical knowledge of the services and technologies used by the B2B companies. Here, we are listed and recognized for our abilities in NodeJS and AngularJS

                      top AngularJS developers
                      Our constant approach in redefining business with trending technologies like Microsoft and Artificial Intelligence have enabled us to rank amongst the top-rated custom software developing companies in Clutch, Visual Objects, and The Manifest.  We have repeatedly been appreciated and recognized for our capabilities in AI-driven Chatbots for enhanced user experience.

                       

                      Chatbot

                      Our motive to shape the future of industries with enhanced, custom software solutions has led us to where we are today. On behalf of Fingent, we would like to thank all of our clients that we have had the pleasure to work with, and Clutch for this prestigious recognition.

                      If you would like to learn more about our services, check out our profile in Clutch.

                       

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                        About the Author

                        ...
                        Tony Joseph

                        Tony believes in building technology around processes, rather than building processes around technology. He specializes in custom software development, especially in analyzing processes, refining it and then building technology around it.He works with clients on a daily basis to understand and analyze their operational structure, discover (and not invent) key improvement areas and come up with technology solutions to deliver an efficient process.

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                          The digital transformation wave that is transforming businesses across the world has had major influences on the way custom software development is treated by technology teams. Today software development is all about improving the experiences at multiple levels for businesses. Experiences include customer experiences from their end customers during a transaction journey and operational experience of staff who utilize technology solutions to drive more customer love. Technology is bound to change and business owners must be willing to meaningfully bring about changes in their custom software development concepts to incorporate the best solutions to run their business smoothly.

                          Reap your success in the digital age following these 5 custom software development trends

                          Let’s have a look at the changing trends in custom software development that warrants big attention from businesses across sectors. Following are our picks of the top 5 contenders in technology trends that every team engaged in custom software development must be aware of:

                          1. The growth of open source technology

                          A decade ago, you might not have found too many takers for open source technology. But, today only less than 3% of worldwide businesses do not use any form of open source software in their enterprise technology stack. In the initial days, it was largely seen as a playground for beginners in software development to try out building applications for free. Today the world’s biggest technology companies like Google and Facebook utilize open source software to run their most mission-critical systems. They also contribute significantly to the maintenance and growth of developer communities around these open source technologies. Take a look at all the leading application development technology available today like Java, PHP, Angular, React, Hadoop, etc. They are all open source and powers some of the world’s biggest enterprise and consumer-facing digital applications. If your business has frequent technology requirements, then this is a trend in custom software development that definitely needs to be on your top priority.

                          2. AI-ready software

                          AI is already a mainstream component of almost every digital platform that people use today. From e-commerce to movie streaming, companies are rolling out machine learning capability to help software learn more about its users and automatically provide them with great experiences. AI-powered chatbots are today serving queries of billions of people online and businesses are investing heavily in making these bots more intelligent by the minute. For software developers, it is essential to know the in and out of writing code that blends well with self-learning algorithms to provide optimal value for businesses utilizing applications that run this code. AI has a key role to play in the future when it comes to interacting with end customers directly. Hence custom software developers need to focus their skills on creating meaningful front-ends that can resonate AI actions, scalable back end engineering that can supplement complex AI algorithms and powerful databases that can deal with the huge volume of data that needs to be handled by AI systems to create meaningful experiences.

                          Related Reading: Find the top AI trends of 2019.

                          3. Cloud takes new dimensions

                          The world’s best run businesses today run their technology core on the cloud. From platforms to infrastructure, cloud computing has transformed the way enterprises use software applications. 73 % of the world’s businesses have at least one application or an infrastructure element on the cloud. From becoming more agile in terms of application engineering to saving fortunes by removing on-premise infrastructure costs, businesses are re-inventing themselves in the digital age. The benefits are endless – scalability on demand, global availability, top gun service providers in every niche, etc. With cloud computing, your technology workforce can be empowered with mobility i.e. the freedom to work wherever they want and with whatever resources they need. This is yet another trend that every business needs to take seriously to improve their ROI on technology investments.

                          Related Reading: Find how a cloud platform like INFINCE can untangle technology for business.

                          4. Security to be given a top priority

                          While the rise of cloud computing and the transition of on-premise software engineering to rich internet applications have created better digital experiences, they have opened new cans of worms for developers to deal with. In the US alone it was reported that there are over 130 large scale targeted breaches of confidential user data residing on enterprise applications of businesses. This figure is growing at an exponential rate of 27% every year as well. Security aspects cannot be overlooked now not even for the smallest of applications. Any vulnerability in your code will turn into a feasting ground for cyber threats in an increasingly internet dominated world. It’s not enough to write a great code but also to practice secure coding standards to enhance safety and ensure customer data is never compromised.

                          Related Reading: Find which option is a better choice for your business, Custom Software or Off-the-shelf.

                          5. Customers are the heart of everything

                          Today it is not just your sales process or your customer relations team that needs to have end-consumer centric thinking on their operations. Even your custom software development team needs to have a work objective centered on a customer-first philosophy. Human behavior of your target digital audience needs to be modeled and referred to while creating applications. This is crucial for recommendation systems, lasting user experiences and above all improve brand loyalty by creating wonderful digital experiences. Feedback systems need to convey responses directly to core technology teams and they need to drill this feedback into the very depths of every implementation and every programming logic they use to achieve business goals.

                          These are our picks for the top 5 trends in custom software development that businesses of all sizes need to consider today. In an increasingly digital age where customers dictate the fate of every single of your investment, it is imperative for organizations to have a comprehensive look at how these trends can be incorporated into their technology roadmaps. Those failing to do so are in for massive repercussions as it doesn’t take decades for big corporations to fall to their heels for lack of innovation. The examples are right in front of you. Investing in the right technology with the right advisory is crucial for businesses to continuously innovate and stay relevant in changing times.

                          [Custom Software Vs Off The Shelf – Fingent]

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                            About the Author

                            ...
                            Vinod Saratchandran

                            Vinod has conceptualized and delivered niche mobility products that cater to various domains including logistics, media & non-profits. He leads, mentors & coaches a team of Project Coordinators & Analysts at Fingent.

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                              In today’s digital age, a website is your business’ window to the world, irrespective of whether you are a brick and mortar establishment or an online entity. Similarly, the need for a dedicated website is not just limited to startups but is equally vital for established business. Even if your business is doing exceptionally well, investing in a well-designed and responsive website can help you reach out to a wider cross-section of the audience and increase your sales manifold.

                              Here is rundown on how custom website development services can turn the tide for your business:

                              Website Development and Its Advantages

                              custom software development services

                              Custom web development is one of the finest things you can do to guarantee the success of your business. In addition to improving your visibility, customized website development can help your business in the following ways:

                              1. Customized website development boosts your credibility and adds a certain brand authority to your business.
                              2. A professional-looking website can bring you big gains without an astronomical investment, thus, offering a higher return on investment (ROI) than traditional means of advertising.
                              3. It does not matter whether you are a newbie or a seasoned market player, there is bound to be competition in your realm of trade. A dedicated website can assist you in leveling playing field and even beating your competitors.
                              4. It boosts your advertising and marketing endeavors across different channels. Your social media marketing and email marketing campaigns are likely to resonate better with your audience if these lead them to a website.
                              5. Custom designed websites are cross-browser well-matched.
                              6. Custom developed websites also costs nearly same as of any template based solution. They may have little higher cost but offer numerous benefits and total control on each part and role of the website.

                              Specialized, clean, and well-organized online presence is essential for preserving your brand reputation. General designs can create a negative impression of the product or service quality, the reason being customers see you as no dissimilar from thousand other companies. The website represents your business in terms of superiority, quality, and individuality, so you need to have one developed skillfully.

                              Importance of Multiple-Channel Presence

                              At a time when smartphones and handheld gadgets rule the roost, the number of people accessing websites through a desktop computer is fast dwindling. Almost everyone likes to browse the internet on the go. Therefore, a website with a responsive design – that ensures your website is displayed correctly and uniformly across platforms, devices and screen sizes – is essential to stay relevant in the dynamic online landscape.

                              Multi channel Marketing

                              As per statistics, whopping 67 percent users are more likely to use an enlisted service or buy products on a website with a clean, responsive design. In contrast, 61 percent users are likely to exit a website with an unfriendly layout and design. The bottom line is – a potential user may bounce back from your website and move to that of your competitors if you don’t cater to a multiple-channel presence.

                              How Digital Marketing Can Help

                              Digital Marketing

                              Building a website from scratch is no big deal, given the user-friendly content management systems like WordPress. Even so, if you really want to make an impact with your web presence, it is advisable to use professional custom website development services because you don’t just need to build a carefully-strategized site but also work toward improving your search engine rankings to attract massive traffic. People will know that you exist, only when your website is visible in search engine results. A smart digital marketing campaign can help in bolstering your web presence to clock-in tangible gains.  

                               

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                                About the Author

                                ...
                                Ashmitha Chatterjee

                                Ashmitha works with Fingent as a creative writer. She collaborates with the Digital Marketing team to deliver engaging, informative, and SEO friendly business collaterals. Being passionate about writing, Ashmitha frequently engages in blogging and creating fiction. Besides writing, Ashmitha indulges in exploring effective content marketing strategies.

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                                  Enterprise software solutions are the backbone of an organization. Selecting one for your organization is a great responsibility as it requires detailed analysis at each and every step. The major challenge lies in understanding that every organization’s structure is different and cannot do with the same software that was used in your previous organization or is used at the competitor’s company. To make your task easy, here are 8 challenges to avoid before purchasing an Enterprise Software.

                                  1. Change Management

                                  One of the key understandings that should come with a new Enterprise Software is that there is a need for identifying the changes in the IT infrastructure beforehand and then implementing it. Know how much change is required and if it is possible to handle before purchasing the new software. Also, the employees need proper training for change management and to get them comfortable with the new system before it goes live on an organizational scale.

                                  2. Physical Requirements

                                  Before jumping into a purchase decision, figure out what is the current IT infrastructure landscape, if it fits well or requires changes. For a newer setup, choose the software wisely and then plan the landscape. But remember, the software you choose defines this landscape and should be thoroughly checked to avoid any unwanted changes in the future.

                                  3. The load of migration

                                  Data is the basis for every industry functioning in this day and age. Introducing newer software to the system means adding your current data to it for validation and future operations. Check the requirements of the new system you plan on incorporating and if the required is way too much. Remember data is imperative to the organization and correct migration will minimize errors.

                                  4. What the vendor has to offer

                                  Sometime Enterprise Software vendors are too enthusiastic to sell the product but lack a structure post-purchase. Figure out what are the key support promises that they offer and if they have a track of delivering them. A due diligence of the provider should not be skipped especially if the vendor is not a big company.

                                  5. Readying the team

                                  Internal challenges are one of the key points to consider for the purchase. You will have to understand the requirements of the enterprise software development company well along with the features required. Each department will offer a different list of features they need. The challenge is to create a project scope that encapsulates all these important points and uses it as a foundation to identify the right software.

                                  6. Software scope

                                  Considering any enterprise software, and its capabilities, it is quite hard to find one that has everything that a business needs. As organizations strive to meet individual customer demands, they rely on customization to align their strategic objectives with enterprise solutions. For instance, one of our leading real estate organizations wanted to add a document management function that enabled them to share documents easily with their field agents. However, this posed numerous regulatory constraints considering security and privacy. Our solutions experts realigned the software architecture and build processes to meet the client’s requirement.

                                  7. Taking unwanted risks

                                  The market has opened up for Enterprise Software like never before and every day a new solution surfaces that promises to offer the best of all worlds. New-age technology can be highly enticing but always look under the hood and see if it has been taken for a test drive. Check LinkedIn, job boards, or other forums to find out more about the seller and the software itself. Don’t elevate your risks by getting attracted to high-end technology or pricing.

                                  8. No detailed analysis

                                  One of the issues that hamper the procurement of the right enterprise software is the lack of understanding of your own system. Run the analysis several times and match it with what the software will provide. Keep in mind to not depend on what the next version update will feature, rely only on what the solution provides today.

                                  9. Cutting the influences  

                                  Decision making in organizations sometimes doesn’t necessarily stay with the designated employees. It is directly or indirectly influenced by the owners or other people in important positions. No matter how well they know or what better deal is offered through a reference, ensure that the decision, in the end, comes keeping the organization in mind and not the influences.

                                  10. Exploring all opportunities 

                                  Do not hesitate to look at third-party support alternatives as they might offer something similar or better than premium vendor support. Look at the maintenance rates that come with the software as it is something that your organization will incur on a regular basis.

                                  Whether you are trying to set up a new system or replace an old one, an expert perspective can help reduce these risks and challenges.

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                                    About the Author

                                    ...
                                    Tony Joseph

                                    Tony believes in building technology around processes, rather than building processes around technology. He specializes in custom software development, especially in analyzing processes, refining it and then building technology around it.He works with clients on a daily basis to understand and analyze their operational structure, discover (and not invent) key improvement areas and come up with technology solutions to deliver an efficient process.

                                    Talk To Our Experts

                                      A niche business is no longer a term used often these days due to growing competition in every sector. In the world of startups and well-established enterprises, the companies that stand out clearly in front of their customers will only survive and succeed. Smartphones and fast data packs are beneficial to companies in terms of reaching out to their customers via desktop and mobile websites. But having such a front is a norm today and you will have to think of giving a little more to engage them. According to studies, business mobile apps have a higher rate of conversation when compared to desktop or mobile websites. You must be thinking how will a custom mobile application development help boost your business? Here’s how –

                                      1. Better customer relationship

                                      it solutions provider

                                      A custom business app offers customers a way to access your services and products directly. Especially, if you are a product-oriented company, you can have your products laid out better over the standard formats of e-retailers. Also, you can send offers, notifications, and even receive feedback from customers in real-time. You can even have a dedicated app team that offers support 24 x 7 and sorts query for customers with in-app emails and chat.

                                      2. Creating and maintaining database

                                      A custom app will give you the opportunity to access existing customer data and acquire new ones. Also, your app will have your own specialized security features that will safeguard your data against potential leaks and threats.

                                      3. Integration with current services

                                      If you are a software provider then a good way to offer more to your clients is by creating a custom app that syncs with your software. There can be reports, updates, and even a way to access information quickly and easily. To further improve client satisfaction, you can even hire a dedicated support team for app management. Such integration will definitely give your software some extra brownie points while marketing it.

                                      4. Generate revenue

                                      mobile application development

                                      Apps are not just a great way to connect with your customers but can also work as a good revenue source for the business. You can charge customers a little extra for app services or an upgrade. Also, you can have in-app advertisements that add income to your kitty whenever your app is accessed by the customers.

                                      5. Increase customer base

                                      An app ensures that a customer is in your space and the only things they can surf around are your products and services. Having a custom app gives you a chance to put your case forward to new customers and even attract them with in-app offers. You can start giving them free trials and additional discounts via app downloads to add to your revenue. A custom app will define your uniqueness as it adds up to a brand identity for your business.

                                      6. Project Management

                                      Apart from seeking and retaining customers, your entire team can benefit from having an app that works for internal purposes only. Custom logins at each hierarchy can give them access to groups, documents, tasks, calendars, and more to run your business smoothly no matter where they are working from. This is beneficial especially if you have several teams working from different locations. Each team can receive updates regarding the project. Also, it helps in sending critical issues to all the personnel quickly.

                                      Building a custom mobile app for your business is vital in this day and age of competition. Once you are clear about what you want, it’s a good idea to approach companies such as ours that build custom apps from the ground up.

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                                        About the Author

                                        ...
                                        Ashmitha Chatterjee

                                        Ashmitha works with Fingent as a creative writer. She collaborates with the Digital Marketing team to deliver engaging, informative, and SEO friendly business collaterals. Being passionate about writing, Ashmitha frequently engages in blogging and creating fiction. Besides writing, Ashmitha indulges in exploring effective content marketing strategies.

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