Redefining Sales for Marine Construction with 3D Configurator
Challenges:
- Complex and lengthy multi-team quoting process
- Lack of an instant, sales-driven tool to drive higher close rates
Industry
Marine & Dock Construction
Solutions:
Custom web application configurator with 2D & 3D visualization
Results:
- Realistic 2D, 3D view of custom designs
- Faster and accurate quote generation
- Reduced sales cycle time
- Ability to drive higher close rates
Location:
Midwest USA
About the Client
The client is a marine construction company that provides end-to-end waterfront construction solutions. From design and structural engineering to fabrication and installation, they manage the entire process under one roof. They strive to construct waterfront spaces that are functional, aesthetically pleasing, and built to last, helping businesses and families enjoy memorable experiences by the water for years to come.
The company’s quote creation process often involves input from multiple teams, including designers, engineers, and the installation crew. A typical process required the design team to create a custom CAD representation of the proposed site. Each component in the design then had to be mapped to its corresponding cost in NetSuite, the company’s ERP system. This made it difficult for sales representatives to provide customers with an immediate visual and pricing estimate, delaying deal closures and slowing sales conversions.
Case Overview
Fingent proposed a Custom Configurator Web Application with 2D and 3D Design capabilities. The configurator is hosted on Azure, coded in React with WebGL & 3JS for 3D visualization, and accessible to the client’s sales team, engineers, and administrators. Admins have ACL controls over the User Module and Product Module, which list SKUs covering over 2,000 parts each, with their pricing & stock information in the client’s ERP (Oracle NetSuite).
The application enables the sales team to design docks on the go. They can create and present designs in real time during client conversations, giving customers a clearer view of the proposed structure and its specifications. Designs can be quickly assembled & modified using pre-existing parts or templates, visualized in 2D and 3D, and exported (to PDF). Quotes can be generated with a Bill of Materials (BoM) and instantly approved. This helps the sales team communicate design ideas more effectively, drive faster decisions, potentially reducing sales cycles.
CHALLENGES
Roadblocks Faced In The Existing Systems
Complex, multi-team quoting process
No instant design-to-quote capability
Limitations to visualize proposed designs
Longer quote preparation and approval times
Longer sales cycles
SOLUTION
Fingent’s Approach - Custom Configurator Web Application with 2D and 3D Design
The Custom 3D Configurator application makes it easy for users to create dock designs from scratch. Its 2D design canvas allows users to scale docks to the desired size and drag and drop accessories such as flagpoles, benches, and Dockboxes into the layout.
The application also integrates with Oracle NetSuite, the client’s ERP system, allowing users to access part numbers and automatically fetch the corresponding prices to generate quotes instantly with BOM (Bill of Materials).
2D & 3D design visualization
Drag-and-drop accessories
Integration with NetSuite automates price calculation
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BENEFITS
Making An Impact On Client Success
The web-based configurator strengthens the client’s sales process with real-time 2D and 3D dock design and visualization. Sales teams can create and present custom designs on the go, refine them in real-time, and drive faster customer decisions. The application further accelerates sales by converting approved designs into accurate quotes and Bills of Materials (BoM). This reduces manual handoffs and quote preparation effort. Teams can move from design approval to pricing almost instantly, cutting quote creation time and shortening sales cycles.
Can cut quote creation time by up to 60- 70%
Better clarity of design with 2D & 3D visualization
Sales cycles can be shortened by 15-20%
Chances for higher close rates
