Media Segments We Serve
- Video and audio analytics
- Intuitive user interface and automation
- Audience experience
- Fan engagement
- Royalty management
- Immersive experiences with AR and VR
- Content delivery network
- Asset management
- Omni-channel distribution of multimedia content
- Customized content delivery
- Automate content processes and track consumption
- Influence viewership
Featured Customer Success Stories
The client is an award-winning journalist, professor of multimedia and interactive journalism, at the University of North Carolina. The client required an app that provides interactive second screen experience to video content viewers. Fingent solved the technical hurdles of creating a synchronized second screen app, to be used during movies, documentary films and more. Read MoreView All Case Studies
Challenges Affecting the Media Sector
Capturing attention in the modern information economy requires a savvy understanding of marketing and technology, enabling media to flow across multiple platforms in several different formats.
Maintaining high margins, measuring return on investment, and reporting sales data to clients requires highly accurate information in order for media sales professionals to make the best decisions.
Managing user data has become increasingly challenging since the passing of the data protection regulations such as the European Union’s GDPR, requiring media companies to reevaluate data practices.
Protecting content and user information has become a paramount concern for media companies, requiring state-of-the-art cybersecurity to ensure critical data is not accessed or stolen by nefarious actors.
How We Help Our Customers
Using Analytics and Data for Effective Communication
Deploying Chatbots for New Engagement Methods
Integrating Marketing Automation Software
Building Unique Mobile Apps and Web Experiences
“Off-the-shelf products in the market couldn’t accommodate our multi-party customer relations model.”
“Fingent’s custom CRM application streamlines processes for both our builders and suppliers. They even suggested ideas to maximize efficiency.”
“Fingent helped us replace our technology with a new platform solution that included ASP pages and SQL databases. “
“They’re very good at explaining things, not overwhelming us with technical buzzwords. ”
There are a number of technological trends key to the transformation of the media industry. Data analytics enables real-time content management that allows media players to offer targeted content over various channels of distribution. Mobile and social technologies change the way content is viewed and perceived. Artificial Intelligence and machine learning enable you to market content to hyper segmented audiences. Automation of content creation and delivery has opened up a new business model in the industry. Technology is trying to satiate the changing consumer behavior and expectations driven by digitalization, especially for the younger generation that demands instant access to content anytime, anywhere.
The major advertising trends today are shorter video ads, mobile-first advertising, over-the-top advertising, cinemagraphs, Facebook in-stream ads, display ads, programmatic advertising, and so on. Connect with our expert to learn more about how you can wisely utilize your ad spending.
Media and entertainment companies can use big data analytics to predict audience interests, develop product and promotional strategies to attract and retain customers, better Ad targeting, optimize media scheduling, identify new revenue sources, personalize content creation and distribution, increase user engagement, and offer high-quality recommendations.
Augmented reality (AR) overlays (superimposes) virtual objects on the real-world environment, while virtual reality (VR) immerses users in a completely simulated environment generated by computer technologies.
In Augmented Reality, the computer vision first tries to understand the environment of the user (what is around the world of the user) through the camera content feed. In this way, AR can show digital content relevant to the user’s context. Augmented Reality applications help in visualizing virtual things in the real world.
Virtual reality enables us to create a simulated environment for users to interact with 3D worlds. It uses virtual reality headsets or multi-projected environments to create distinct and realistic sounds, images and other sensations that simulate a user’s physical presence in a virtual environment.
Media technology collectively refers to the hardware and software tools used to ideate, develop, deliver, and manage content through media. Content here involves audio, video, images, information, video games, interactive content, augmented reality and virtual reality environments, and simulations.
New media technology, often termed as Web 2.0 encompasses a wide variety of web-related communication technologies such as blogs, wikis, online social networking, virtual worlds, and other social media forms. New media are forms of media that rely on computers and internet technology to create and distribute content.