About one in every two enterprise mobile apps essentially become useless within two years of launch, leading one to suspect something ails enterprise mobility. Are the perceived benefits a big hype? Read on to find out the common pitfalls that plague enterprise mobility, and the possible solutions.   Improper Scope Many enterprise decision makers mistake mobile apps as an extension, or another interface for their website, and pack the app with features. Such apps are doomed to fail right from the word go. Others do an improper scope, and pack in features not relevant for the users. Apps are simple, lean, bite-sized, personalized, and contextual.  By the very nature, apps are meant to fulfil a specific highly focused task, easily and well, with minimal navigation or typing. There is nothing preventing enterprises from launching hundreds of apps to cover the entire gamut of functionality possible through the website, but packing all such features ...

Continue Reading...

As the world increasingly becomes software-centric, more and more enterprises are rolling out enterprise software of all hues. Empirical evidence suggests enterprises using enterprise software performs better financially, compared to enterprises which do not use such software. However, after the gung-ho about the benefits on offer come the reality-check of costs and return on investment. In today’s highly competitive world, the top management and investors demand accountability for every dollar. The productivity improvements, new possibilities and other benefits notwithstanding, top management invariably insist aligning enterprise software with short-term business interests, and seek to justify it through metrics such as Return on Investment (ROI) and Total Cost of Ownership (TCO).  In such a context, budgeting for enterprise software becomes critical. As a rule of thumb, a standard non-subscription enterprise software ranges anywhere between $10K and $500K, depending on the functionality and feature list.  However, drawing up a specific budget, and more importantly, adhering ...

Continue Reading...

The open source revolution is on. More and more enterprises are joining the open source bandwagon, to develop their internal and customer-facing apps. Free availability of source code, unbridled flexibility, gross reduction of app development time, resilience, and several other advantages prompt the move. But with great advantages come great risks as well. The very nature of open source leaves the enterprise app development team with little control over the source and nature of their code. The odds are high that open source code may come with vulnerabilities, open for hackers to exploit. Technological advances cut both ways. While technology may be used to beef up security, it also enables hackers to update their toolkits, and add any newly discovered vulnerability to their automated scanners. The odds of any application using flawed code being quickly found and exploited are generally high, more so when the open source library in question is a ...

Continue Reading...

Mobility is booming. The number of mobile users worldwide touched 4.43 billion in 2015, and the figure is expected to reach 5.07 billion by 2019. The rise of mobility has corresponded with a surge in demand and acceptance of mobile apps. However, expecting a free ride by conjuring up a namesake app is asking for trouble. Enterprises have no option these days but to roll out mobile apps for the convenience of their internal users and employees, but success demands such apps be of high quality and have a high degree of user adoption. Here are some tips in the direction.   1. Get the Basics Right When it comes to mobile apps, the first degree of association is with a responsive design, where the format adjusts automatically, to suit the highly fragmented screen size of mobile devices. However, responsive design is now the basic requirement, as is effective planning on the scope ...

Continue Reading...

More and more enterprises seek to ride the mobility wave towards improving their efficiency and becoming more competitive. Gartner estimates enterprise app demand to grow about five times faster compared to the internal capacity of IT organizations, by 2017. Today’s digital employee use an average of three different devices in their daily routine, and with the spread of IoT and wearable devices, this number is set to increase to five or six devices a day. Mobile phone sales are expected to touch 2.1 billion units by 2019, fueling demand for enterprise apps. Enterprises find it a challenge to develop, deploy and maintain mobile apps to match the ever increasing demand, leave alone being proactive to preempt competition. An earlier Gartner survey on mobile app development, conducted in 2014, reveals a majority of organizations have developed fewer than 10 apps, with a good majority of them not having released any mobile apps at ...

Continue Reading...

Hotels leave no stone unturned in today’s extremely competitive business environment, and a key weapon in their arsenal is technology. However, with technology in a constant state of flux and constantly unlocking new opportunities to improve customer satisfaction and boost internal efficiency, hotels have their task cut out leveraging technology to remain one-up on competition. Here are the many ways hotels use technology to boost their competitive advantage.   Online Bookings     The most apparent manifestation of technology in the hotel industry is hotel bookings. The internet also obviously makes accessing information easy, and transparent. Data such as check-in and checkout times, rates, facilities on offer, and other key details allow guests to make informed decisions. Popular websites such as booking.com, agoda.com, hotels.com, and even websites of hotel chains, such as ibis.com and others are now the default way people search for room, deals and make bookings. There are already websites that compare deals and ...

Continue Reading...

Mobiles have become all pervasive. Today’s customers and enterprise users alike prefer these devices as the medium of choice. Businesses are increasingly realizing the need to deliver mobile apps and solutions to power their business. However, certain mobile app myths inhibit businesses from leveraging the full potential of mobility to drive growth.   Myth 1: Developing enterprise apps is a long drawn out process Conventional methods of development are indeed time-consuming. As a rule of thumb, it would take about six months before a new app hits the app store. Multiply the figure by the number of apps required for the business, and an app strategy becomes a non-starter even before it is conceptualized. However, newer and innovative methods facilitate rapid development and deployment, dispelling the common app development myth of long drawn out process. In fact, using ready-made solutions that require no coding, it is even possible to roll out highly intuitive ...

Continue Reading...

Less than one in every four small business has a mobile app, now, but this figure is set to rise to 50% of all small businesses, by 2017. The simple explanation for the app boom is customers wanting to engage through mobile devices. While less than 10% of all internet traffic came from mobile devices three years ago, this figure is close to 70% at the end of 2016. Customer preferences apart, there are several reasons why it makes sense to roll out business apps.   Improved Visibility and Enhanced Sales As the adage goes, “Out of sight, out of mind.” This is truer than ever before today, as customers, faced with information glut from hyper-competitive marketers of all hues, have short attention spans. Inducing a customer to download an app is the sure-fire way of ensuring the business remains visible.     An average American spends more than two hours a day fiddling with smartphones. If ...

Continue Reading...

A mobile app offers tremendous potential for efficiency, growth, increased revenue, but only if executed right. The development stage is most critical, for faulty execution can render the effort waste, and result in a dysfunctional app that impedes rather than facilitates the business. Success in developing mobile apps requires clarity of purpose and focus, and to attain it, developers and other stakeholders need to ask some crucial questions.   1. What is the Purpose of the App? Many times, enterprises are too caught up in the mobility hype, and develop apps just for the sake of it. Such apps may not have a specific purpose, and may actually be another version of the corporate website. Successful apps are highly focused, catering to a specific function, purpose, or niche. Zero in on the specific purpose, or the precise problem for which the app is being developed. Consider why an app is required for the purpose, how ...

Continue Reading...