Simplifying CMS with User-Based Customization

How Fingent optimized the customer’s content management system enabling their sales and marketing teams to achieve their goals easily

RAK

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Industry

Financial Services

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Region

UAE

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Technologies

WordPress

software solutions
software management services

About the Customer

The client is a leading Insurance institution established in 1974. To remain competitive amidst the financial slowdown, the client ’s marketing teams wanted the ability to quickly create campaigns, run experiments, and learn from customers. The organization knew that with such insights they could deliver better services to its customers and generate leads from the website visitors.

Fingent’s Solution

Fingent optimized the existing content management system that helped the sales and marketing teams achieve their goals easily. The end product was a web publishing platform built on a secure CMS that was easy to manage with the ability to quickly deploy new content without having to rely on designers and developers.

How we helped our client

cms software

Delivered online training for CMS management and content optimization options available in the CMS

Optimized CMS for easier management of content types, SEO tags and translations to local languages

Improved CMS architecture to reduce the need of technical knowledge to manage the website content

Improved user management of the CMS to provide role-based content management access

“The application that Fingent developed is excellent and has great visuals. The team explains their process thoroughly, makes changes that are requested promptly, and addresses bugs quickly and professionally.”

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