How Mobile and Web Apps Increase Customer Engagement

As the business environment becomes hyper-competitive, more businesses are finding value in mobile and web apps to boost customer engagement. Apps enable the marketer to deliver a solid mobile presence, with customized interfaces geared specifically to provide customers with the best possible experience. Apps streamline the customer’s buying process, automate many routine tasks, and enable …

How Important is Technology in Retail: 4 Focus Areas

The retail industry is one that constantly strives to stick to margins. It’s a live or die scenario for most retail companies these days, with their managers struggling to maintain their costs low and revenues high. That’s a pretty hard thing to maintain, considering the level of competition in the industry. Every retailer is always …