Simplifying Content Management with a Customized Software Solution
Challenges:
The need to quickly create campaigns urged streamlining content generation and management
Industry
Financial Services
Solutions:
A Custom-built Content Management System
Results:
Easy management of content types, SEO tags, translation to local languages, and more. Streamlined and efficient content management resulted in quality campaigns and better customer reach.
Locations:
UAE
About the Client
The client, RAK, is a leading insurance institution established in 1974. To remain competitive amidst the financial slowdown, the client’s marketing team wanted the ability to quickly create campaigns, run experiments, and gain a competitive edge.
The company was already using a content management system. However, outdated technology crippled the firm from achieving marketing targets. Complexities in content management delayed campaigns and affected sales.
Case Overview
Fingent optimized its existing content management system, which helped the sales and marketing team to achieve their goals easily. The end product was a web publishing platform built on a secure CMS, enabling easy content management.
The solution allowed the team to quickly deploy new content without having to rely on designers and developers. Prompt content delivery enhanced customer engagement and widened customer reach for the client.
CHALLENGES
Roadblocks Faced in the Existing System
Inefficient Content Management
Outdated Technology
Delays in Running Campaigns
Inability to Achieve Marketing Targets
Tough Market Competition
SOLUTION
Fingent’s Approach - A Custom-built Content Management System
Fingent revamped the client’s CMS into a secure, scalable WordPress platform, empowering the marketing team to launch campaigns and content independently. This streamlined content management accelerated time-to-market and reduced dependency on technical teams.
Optimized CMS for easier management of content types
Improved management of SEO tags and transition to local languages
Role-based content management access
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BENEFITS
Making an Impact on Client Success
The enhanced CMS empowered RAK’s marketing team to launch campaigns swiftly, expand market reach, and stay ahead of competition—without relying on technical support. It simplified content workflows, improving agility and engagement.
Faster content publishing reduced campaign turnaround time
Multilingual support helped tailor content for regional audiences
Role-based access improved team collaboration and control
SEO-optimized content boosted online visibility and reach
