Ecommerce Gift Center for Personalized Planet
Challenges:
Leverage the latest in ecommerce to enhance customer experience and boost sales.
Industry
Retail
Solutions:
Ecommerce Platform Powered by Magento to simplify product administration and structure online shopping
Results:
Enabling online shopping helped the client boost sales. Moreover, the ecommerce channel eased and streamlined the categorizing of products and managing sales.
Locations:
US
About the Client
Personalized Planet specializes in gifts for moms, dads, grandparents, newlyweds, children, and pets. Within just a few years of its inception, the business expanded to add jewelry, apparel, room decor, picture frames, kitchenware, and pet supplies to its store.
The client realized they needed to leverage digitization to match the changing market trends and customer demands. Offering customers online shopping experiences could boost their sales and also help them better manage their products, various categories, and sales.
Case Overview
Fingent realized that the client needed a solution that could enhance their customers' shopping experiences. Thus, Fingent strategized to design an ecommerce platform that was user-friendly and eased customers' shopping journey with easy access to various products.
Fingent structured the online shopping portal to make it accessible to gift buyers of all ages and interests. Fingent used expertise in the Magento framework to quickly and affordably implement the customized ecommerce capabilities while providing a backend that makes product administration intuitive and straightforward.
CHALLENGES
Roadblocks Faced in the Existing System
Lack of Online Shopping Facilities
Customer Engagement Gaps
Need for a Unique Shopping Experience
Lack of Quick Customer Support
Competitive Industry Pressure
SOLUTION
Fingent’s Approach - Ecommerce Platform Powered by Magento
Fingent designed and developed a Magento-based eCommerce platform tailored to enhance Personalized Planet’s digital presence and shopping experience. The platform ensured intuitive navigation for users and simplified backend management for the client.
Simplified ecommerce management
Product administration
Category and filter management
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BENEFITS
Making an Impact on Client Success
The new ecommerce platform improved customer engagement and streamlined internal operations. It empowered the client to scale efficiently while meeting evolving market demands.
Easy user account management
Streamlined shopping experience for customers with shopping carts
Faster time-to-market for new product categories
Greater flexibility to enhance the shopping experience
