Reshaping Experiential Marketing with Customized Technology

How Fingent helped Impact XM improve their marketing management capabilities and enhance their business performance with a custom software solution

Company

Impact XM

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Region

US

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Industry

Marketing

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Technologies

Microsoft

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Requirement

Impact XM’s operations were highly dependent on disparate systems, which increased the firm’s complexities and added to their maintenance costs. The company was looking for a technology partner who could help them leverage the latest technologies and scale with the rapid market changes.

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Challenges

The company was facing challenges with data management, interdepartmental collaboration, and business visibility. Through constant collaboration with the team at Impact XM, Fingent crucially analyzed the company’s various departments, understanding each of their workflow and challenges.

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Result

Fingent recommended a customized CRM solution and a Project management tool specifically catering to the client’s unique workflow. Fingent’s solution targeted automating their critical tasks, improving work collaboration, and enhancing their technology utilization for better performance.

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