5 Ways to Enrich Customer Experience at Your Retail Store

  Mobile devices with constant connectivity, contextual access to information and products have changed consumer behavior in the past few years. In several recent surveys, it was found that an average of 42% of in-store sales is generated through online shopping searches. Thanks to technology, the distinction between online shopping and in-store shopping are disappearing …

Predictive Analytics: The Key to Effective Marketing and Personalization

Gone are the days when marketing in retail, meant hours of trial-and-error based planning and strategizing. Marketing is no longer reliant on the marketer’s gut feelings or intuitions. It is moving away from being an art and is becoming more of a science now. One of the major reasons that can be attributed to this …