In today’s highly interconnected world, marked by the dominance of the social media, a poor app is a virtual death sentence for the brand. With several options readily available, users are more likely to abandon transactions and even delete the app altogether when they encounter glitches and obstacles, or if they encounter poor mobile app design. Getting quantifiable insights into the extent to which a user is satisfied or dissatisfied with the app, and identifying the pain points that cause dissatisfaction is of critical importance in the wider scheme of things.
A survey by HP in Europe and North America reveals 53% of mobile app users delete an app if it crashes, freezes or produces errors, 49% of users no longer use an app with response times longer than two seconds, and 36% of users shun apps that are battery hogs.
UX is the name of the game in developing highly intuitive mobile apps that delight the customer. Here are some tools that offer greater insights and empower the developers to deliver a great mobile app design, and by extension deliver superior UX.
1. New Relic APM
New Relic APM is the leading mobile app performance management (APM) software. APM software offers in-depth visibility into the data consumed by the app, detailed monitoring of vital parameters including network monitoring, and monitoring of how users interact with the app. It helps resolve issues affecting end-user experience and generates advanced trend analysis.
Using New Relic APM, app developers, could, for instance, generate crash reports on the fly, to identify the underlying reasons that caused the crash, identify the root cause of why the service is not as fast or reliable as expected, unearth and fix errors, and do more. Just a few clicks make explicit the bottlenecks that hinder performance.
New Relic APM especially scores high on transparency, making explicit what exactly takes place behind the scene, which code paths are running, and more. Using the tool enables developers to troubleshoot and improve the app on a proactive basis, rather than wait for errors or issues to flare up before fixing it reactively.
2. HPE AppPulse Mobile
HPE AppPulse Mobile is another popular APM tool, offering almost all the functionality and benefits available with NewRelic. It also offers some additional features, such as a tag list capturing the data end users generate through their interactions with the app. This tool scores very on its user-friendly nature, offering developers very powerful features without having to write a single line of code.
Dynatrace is another tool that offers live performance monitoring, allowing developers to detect problems and nip issues in the bud before it grows and saps the vitality of the app. The app also makes explicit performance trends, facilitating diagnosis of performance and identifying degradation in performance over time.
4. Dell Foglight
Dell Foglight is yet another APM suite, making explicit the behind-the-scenes working of an app. This tool co-opts some valuable features, such as a central repository which saves time in analysis, and a high level of automation, which reduces manual works considerably. It is strong in history, enabling effective analysis over time, something not available with many other APM tools.
5. HP AppPulse Mobile
HP App Pulse Mobile documents user interactions with the app, logging their swipes, taps, and stretches the screen, to make explicit user behavior, and offering a blueprint for improvement. Tracking how users navigate an app reveals unintended obstacles, how users circumvent such obstacles, and at what point users simply abandon the transaction, resulting in lost sales and poor reviews.
HP App Pulse Mobile integrates with HP Haven big data analytics to analyze the performance and stability of the app, the resources the app consumes and identifies any issues plaguing the app. The tool generates a score that makes it easy to compare UX among apps, and also offers recommendations to fix the underlying root causes of issues connected with the apps.
The AppSee tool makes explicit what exactly users are doing on the app. It offers a range of intuitive reports and materials, such as session recordings, analytics, and heat maps, which reveal rich insights into several areas of the apps, including the most popular areas of the apps, trouble spots, unwanted features, how users navigate the app, and much more.
The Applause tool taps into the power of crowdsourcing, to target groups of users who use the app and inviting them into a survey to test the app. Applause also offers in-house expert usability surveys, narrated captures, consultations, and more, all aimed at generating the right feedback for the app.
With mobility gaining widespread acceptance, and more and more functions being implemented through mobile apps, the stakes of a good UX has never been so important. Maintaining constantly high ratings and acceptance for the app is a challenge, and nothing beats professional help. When you partner with us for your app development works, you are guaranteed high-quality apps, customized to your requirements, and superior in all aspects. Our highly skilled, talented, and resourceful team makes it a point to pay finer attention to the detail and use their wealth of experience to deliver high-quality UX sure to gain widespread acceptance.
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