Artificial Intelligence (AI) is the simulation of human intelligence processes with the aid of machines. These machines primarily include computer systems and tools that carry out learning, problem-solving, reasoning and perception.
Customer service is one area where AI tools and technology can be used efficiently. As per a recent study, it is estimated that nearly 85% of the customer interactions will be handled without the presence of a human agent in next three years. There are approximately 38% of the enterprises that are using AI and the number will grow to 62% by the end of 2018. AI has the capability to accomplish the following set of tasks and activities in customer service and interactions.
AI embedded monitors can provide the customer service team with the ability to analyze the primary customer issues. The systems can offer real-time support to the customer for the resolution of such issues. The huge clusters of web applications can be gathered and studied to resolve the issues even before their occurrence. This empowers the business organizations to reduce the customer abandonment rates and enhance the level of customer engagement.
The use of messaging applications is not restricted to connecting with friends, family, and colleagues. The brands are using these applications for customer interaction and the usage is set to increase further. The use of social media applications and in-house messaging applications allows real-time interaction with the customers and thus resolve their queries and issues.
The expenditure on hiring the customer service agent and training the member is quite high. It is also necessary to organize training sessions at regular intervals. However, with the use of AI platforms, a one-time training is sufficient which in turn would bring down the costs to a huge margin.Related Webinar : Artificial Intelligence in layman’s terms
Customer service agents cannot be made available for a non-stop period of time. The human resources work for specific hours in a day and may remain unavailable at the time of an incident. These limitations can be resolved by the use of automated support and customer service tools which interact with the customers at any hour of the day. The queries and incidents reported by the customers are automatically recorded and a suitable response is also provided that matches the reported query.
A recent customer service study revealed that over 72% customers do not prefer phone calls for the resolution of their query or issue. Self-service options for customer service are on a rise and the use of chat-bots and forums have rapidly increased. AI has enabled the easy development and usage of such options. The companies that are still not utilizing such platforms will be required to incorporate the same in the future for enhanced customer relationship management and service.
Reliability & Scalability
Customer service and interaction have a great role to play in customer engagement and relationship management. According to a survey, 42% of the customers increased their purchase after a good customer service response. On the other hand, 52% customers reduced their engagement with the organization after a poor experience. AI platforms can enhance the reliability of service with their non-stop availability and unbiased customer interaction. The AI tools can also be scaled up or down as per the requirements. These applications can simultaneously handle a wide number of customers without any impact on the speed and performance.
There are advanced customer services that can be provided by artificial intelligence. The use of automated applications can reduce the costs. Resource and training costs along with the cost of the infrastructure are eliminated with the incorporation of AI tools.
It is often assumed that Artificial Intelligence will replace the jobs currently being handled by the human resources. There are over 10 million jobs that will be replaced by AI tools and applications in next ten years. However, in the case of customer service, automated assistance can only resolve 10-35% of the customer queries. Human assistance and capabilities will be required in the rest of the cases. The business organizations must research the AI applications and platforms that can be incorporated into their customer service interactions.
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