How Intelligent Parking Systems Can Enhance Your Customer Experience
Address Your Parking Woes With Intelligent Parking Management
Many of you might have experienced the frustration of finding a spot to park your vehicle while going for shopping in the crowded shopping plazas. In today’s rapidly growing urban centers, the first touchpoint for a business to focus on is to eliminate the frustration that accompanies the search for a parking space. The objective of this blog is to help businesses enhance their customer experience with an intelligent parking system.
How Crucial is Parking Space in Enhancing Customer Experience?
Traffic congestion has been a major problem in many cities around the world. As a result, hours are lost in search of a parking space. A commuter in Sydney spends around 156 hours annually trying to find a parking space. This definitely adds to their frustration and creates a bad experience even before customers have stepped into your store.
One in three customers will walk away from their favorite brand after just one bad experience. Hence, it’s important to ensure that your customers have convenient parking spaces while they visit your store. This can go a long way in mitigating the risk of losing your customers and saving your reputation on social media.
The role of parking facilities in a customer’s decision to visit your store is emphasized in the Google Reviews feature as well, where visitors are prompted to mention if the store has parking facilities or not. Parking is, therefore, an important aspect of your customer experience.
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What is an Intelligent Parking System?
An intelligent parking system uses technology to help drivers find and navigate their way to a parking space quickly and easily. It also helps them find alternative routes when there are traffic congestions. This way, intelligent parking systems offer your customers greater convenience.
An intelligent parking system draws customers to your business by using automated parking systems, mobile apps, and street-side sensors. The advent of smart technology has given rise to complex systems that can integrate with other connected systems. This means that businesses can now have a platform that uses relevant information to improve parking management.
What adds to the appeal of these sophisticated parking management systems is that they are extremely easy to use. They just have to download the application from app store to their smartphones. The intelligent parking management system enables parking operators to maintain real-time information on parking availability in street-parking locations, vertical parking structures, underground parking areas, and more. Your customers can access all of this information through the application on their phones.
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How Does the Parking Management System Work?
A parking management system depends either on vehicle movement detection or vehicle video tracking. This uses technologies based either on sensors or on cameras. Each parking area can be installed with sensors or cameras at the access and exit points. This helps in tracking incoming and outgoing vehicles.
Sensors are being successfully used at a single level, multi-level and even on-street parking spaces. When these sensors are installed at each parking spot, accurate data about specific vacant parking spots can be obtained by the customer that delivers a hassle-free parking experience.
Five Benefits of Intelligent Parking Management
- Reduced stress leads to happy customers: Driving through the same street several times trying to find a parking spot increases stress levels. But with the intelligent parking system, a customer can navigate straight to a vacant parking spot and then into your store.
- Saves customer’s time: Your customer will have more time to explore your business offerings instead of driving around your premises looking for a parking space.
- Reduced fuel expenses and increased sales: Since your customer does not have to go in circles searching for a parking space, they tend to save more on fuel expenses. This can even prompt the customer to purchase more from you.
- Lowers pollution: Reduced pollution will contribute to better health for you and your customers.
- Reduces traffic snarls: When there are fewer vehicles on the streets, moving painfully slow searching for a parking spot, congestion on the roads is reduced. This, in turn, attracts potential customers.
The benefits of an intelligent parking management system are manifold. The most crucial factor is that it contributes to enriched customer experience and consequently to an improvement in sales and customer loyalty. At Fingent, we help clients develop applications with advanced technologies such as IoT, AI, cloud, AR, and VR. Reach out to us to discuss more.