Businesses in the present are making every move to ensure that they stay ahead of their competitors in the market. A rapid growth in terms of market share, revenues and customer base is desired by every business unit. One of the strategies being used by the businesses to ensure faster growth is the development and deployment of the enterprise mobility applications.
Enterprise Mobility is the trend that allows the employees of a business organization to work remotely to fulfill the business tasks and activities using mobile devices, mobile applications, and cloud-based solutions. An enterprise mobility application refers to a mobile app that is developed to target the enterprise-related problems.
Enterprise mobile applications can enhance business growth for companies in the following ways:
- Better Work-Life Balance
Every employee engaged with an organization aspires to maintain a healthy balance between the professional and personal commitments. Enterprise Mobility Applications allow the employees to experience better flexibility by allowing them to carry out business tasks from any of the remote location. 69% of the IT decision-makers support the idea of BYOD as they have witnessed positive results with the inclusion of the same. Workers in the United States on an average save 81 minutes per week with the aid of BYOD. There are 49% employees that say that they are more productive while working on their personal devices.
- Improved Workflow
Critical issues may crop up in a business environment anytime, without prior notices or hints. Enterprise mobile applications allow the employees to resolve such issues on an urgent basis irrespective of their presence and availability at the office location. Real-time interactions are also made possible with the clients that result in better customer engagement and satisfaction. The overall workflow, therefore, improves with the use of such applications.
- Reduction in Costs
Enterprise mobile apps can be made compatible and accessible on the personal devices of the staff members. It leads to the reduction in the cost of the devices and the share may be used in other significant business requirements.
- System Independence
There is a higher level of system independence provided to the employees with the use of enterprise mobility applications. It leads to the execution of the tasks from any network and the tools are installed in the devices of the employees.
- Reduced Paperwork
More paperwork leads to increase the number of risks in the business, such as loss of documents, replication of data and inefficiency in the storage and management of the documents. With the use of enterprise mobility applications, there are electronic documents that are used for sharing and transactions. These are easier to maintain and can also be processed at a faster pace as compared to the paper-based documents. The overall business speed, therefore, gets enhanced as a result.
- Customer Engagement
With the improvement of the workflow of a business and the non-stop availability of the employees, the customers feel connected with the organization. There are higher levels of transparency that can be maintained to gain customer trust and satisfaction. Rapid resolution of the defects and issues along with urgent sharing of information are some of the abilities that are made possible through the enterprise mobility applications. It leads to the better engagement with the customers and the reputation of the business organization also improves in the market.
- Empowers the Field Workers
There are several businesses that include a lot many field workers to carry out operational business activities. These field workers may experience certain issues such as difficulty in understanding a task or emergence of a conflict between two resources. Enterprise mobility applications may be used in such scenarios to contact the team heads and managers for maintaining the continuity of the operations. Also, activities such as status reporting and sharing of information can be done in a matter of seconds. All of these capabilities lead to enhancement of the processing speed of the operations resulting in faster business growth.
There are technological innovations and advancements that are being carried out with each passing day. It is required for the business organizations to remain updated with the technological changes and adapt the same to their functioning. The practice will allow the business units to achieve their goals accurately and rapidly. Enterprise mobility applications are a contribution of technology that has benefitted a lot many organizations. However, the inclusion of these applications in the business architecture may vary from one business unit to the other. Factors such as nature of the business, projects that are undertaken by the organization, customer expectations, project team members etc. shall be considered before moving on to the use of enterprise mobility applications.