How Sanity.io manifests the value of headless CMS
In our recent white paper, we stated that customer experience will overtake price and product as the key brand differentiator in 2020. We also discussed how the rapid evolution of both customer expectations and CX technologies is a wakeup call for both CX and IT leaders.
So, that’s it! Any business failing to deliver omnichannel customer experiences or remaining inactive across their website, mobile application, voice assistant, email, social media profiles, or online customer support is sure to face peril. This has set in a new level of expectation as to how digital content should be managed. Definitely, this puts the onus on companies to adopt a headless content management system (CMS).
Now, the question is what’s wrong with the traditional CMS? If WordPress, Drupal, or Joomla allows you to have both the CMS and the website’s design in one place, wouldn’t it be easier to make updates and manage your content seamlessly? Then why did leading brands like Cornerstone, Cloudflare, and Eurostar move to Sanity, one of the top headless CMS platforms?
Here, we tell you what’s a headless CMS and why many industry leaders have adopted Sanity.io.
The Headless CMS Movement
Remember the “pre-CMS era” where you had to update HTML pages manually and upload them on the website via FTP and perform a lot more steps? The birth of popular content management systems like Drupal and Joomla not only gave us relief, also did they tempt us with convenience. However, these legacy platforms often force us to solicit assistance from developers working on a specific CMS and require us to spend more time, resources, and budget for maintenance and enhancements.
A traditional CMS ideally fits an enterprise-level small business website or a personal website, especially if you do not have to share content with multiple digital devices or platforms. With cross-channel content dissemination at the speed of light becoming the Holy Grail, the monolith, single storage feature offered by traditional CMS is easily giving way to headless CMS.
Decoding Headless CMS
In simple terms, a headless CMS is a content-first CMS where the content repository (body) is decoupled/separated from the presentation layer (head). It’s a back-end only content management system that makes content accessible to external clients for display through APIs.
The result: Even a non-developer can create or edit content without getting worried about how the content will be displayed or consumed by the external systems. If you need to publish content on multiple platforms all at once, headless CMS is the best choice.
The beauty: Headless CMS is front-end agnostic. You can choose the framework or tool you like for displaying content to the end-user. It allows front-end developers to solely focus on the presentation layer without thinking about how the content will be managed.
5 reasons to go for Sanity, the popular headless CMS
“Build with structured content” is the byword of Sanity. However, the platform makes no assumptions about how your content is structured, created, validated, and presented. This offers you the flexibility to deliver structured content into any digital devices or applications via Sanity’s real-time, cloud-hosted APIs and customizable open-source editing environment.
1. Get started in no time
You can quickly get started with Sanity.io by downloading CLI from npm and use it to launch a new project. Alternatively, you can go to Sanity’s starter projects that will help you get started in minutes with its preconfigured Sanity Studio and a functional front-end with a range of frameworks to choose from, all deployed to Netlify with source code on GitHub.
2. Superior editing features
3. Exceptional APIs
The primary reason for choosing a headless CMS is its API-first pattern that allows you to access the content through APIs.
Sanity offers two powerful APIs for reading, writing, querying, and patching documents:
- api.sanity.io which is the live uncached API
- apicdn.sanity.io which is the CDN-distributed, cached API
Sanity also supports deploying GROQ and GraphQL APIs to query your content. The platform’s Data Store resides in the cloud and can be accessed via Sanity API either using Sanity’s client libraries or through the HTTP API directly.
4. Matured technology stack
5. User-friendly headless content models
Need more reasons to fall for headless CMS?
To give you an example, Sanity prevents you from getting “locked-in”. Despite being a SaaS platform, Sanity allows you to easily export your content and use it wherever you need. Same with the front-end frameworks that we saw above. Customized editorial experiences, structured content approach, minimal hidden costs, pay-as-you-go pricing model, and a number of stunning features will make you say “Yes” to the headless CMS model.
If you would like to know more about Sanity.io or any other headless CMS platform that you’re currently considering, drop us a line immediately.