Best Retail Mobile App Features To Enhance Your Customer Experience
Speed, convenience, innovation, and customer experience – these are the elements that drive the retail industry today. With consumers becoming increasingly connected and demanding personalized services, retail brands can no longer sit back and expect a good product to do the trick for them. Newer, smaller and yet better tech-enabled retail players are pushing into the market and giving big brands a run for their money. Technology is thus the biggest competitive advantage in today’s digital age, and retailers are recognizing the importance of mobile app technology to communicate their tech-driven goals. In this blog, we will discuss exactly how retail mobile apps are helping retailers boost their business. We will also discuss 3 must-have features in retail apps.
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How A Retail Mobile App Can Help Boost Business
The number of mobile apps available today is a testimony to the popularity of mobile apps across the globe. A report by Statista shows that as of the first quarter of 2019, Android users were able to choose between 2.1 million apps and Apple’s App Store had nearly 1.8 million available apps. The demand for apps keeps increasing every day, which proves that they are the preferred choice of interaction among consumers today.
Convenience is the factor that is tipping the scales in favor of mobile apps. E-commerce and online shopping brought shopping into the homes of customers, but mobile apps go one step further and bring it to their fingertips. Here are a few more reasons how retail mobile apps are helping businesses boost sales.
- Increases Reach
The most important aspect of sales and marketing is to reach customers where they are. That’s where mobile app technology brings the biggest advantage. Here are some statistics to show that mobile devices are the best way to reach customers.
- Up to 70% of web traffic happens on a mobile device.
- U.S. consumers’ time spent on mobile crosses 5 hours a day.
- Customers have 2X more interactions with brands on mobile than anywhere else.
- Mobile app usage for shopping grew by 54% in 2017 and continues to increase.
As these statistics show, mobile apps are where the customer is and that is where retailers must focus.
- Builds Loyalty
Mobile apps allow the customer to interact directly with the company quickly and on their schedule. Push notifications and recommendations on their mobiles keep them connected to your brand at all times. Many mobile apps incorporate loyalty programs and gamification features into their mobile apps. This helps in increasing engagement with customers in the way they prefer it.
It also discourages customers from having to look elsewhere – the more they shop, the more they win and the more loyal they become. Rewarding customers for social sharing and referrals build loyalty to the brand as they feel included in the success of the business.
- Improves Efficiency
Mobile apps do much more than bring your products to consumers. They help in building efficiency along with providing ease of access. When it comes to helping customers, features like integrated shopping carts and payment gateways make the purchasing process much smoother and hassle-free.
From the operations perspective, this helps efficiently record, track and implement invoicing and inventory management. Mobile apps also offer features like employee scheduling, CRM, real-time inventory check-up and other functionalities that help employees better serve the needs of customers.
Contrary to driving business away from brick and mortar stores, mobile apps can impact and support in-store operations as well. With features that can help locate products in the store, Wishlist building, barcode scanners, and faster payment options, mobile apps can provide excellent support in-store as well.
3 Must-Have Features in A Retail Mobile App
Now that we’ve established how important mobile apps are in the retail business, let’s see what will get your app ahead of the competition. For a mobile app to be successful, it must be packed with features that are focused on making the customer’s journey hassle-free and enjoyable. As a start, here are some features that you absolutely must include in your mobile app.
1. Easy to Use Interface
This is one of the most important aspects to concentrate on when building a mobile app. This is the face of your company and the first point of interaction for a mobile app user. Logic dictates that this is where the customer will decide whether he wants to continue his journey with your brand or not. A few key principles to remember here are Simplicity, Ease and Brand Recognition. Do not overload your UX with too much information. Keep it simple. Ensure that the user can navigate through your site easily with simple drop-down menus and clear icons. Ensure that your brand colors, logo and other aspects of your brand image are clearly communicated in your UX.
2. Hassle-Free Purchase Options
Impulse buys are the most important advantage for retailers even when it comes to mobile apps. The best way to capitalize on this is to ensure that the customer is led through the purchase process quickly and without any hiccups. The moment customers face a glitch in the purchase process, the frustration caused could overrule their impulse to buy. The result is abandoned carts and loss of customer loyalty.
To combat this, it is important to offer multiple purchase options. In addition to cash and card on delivery, other options like debit and credit cards, Google Pay, Apple Pay, and PayPal must be included. This will allow the customer to make the purchase the way they prefer. Easy returns options are another way to ensure that the customer doesn’t hesitate to make the purchase. Ensuring that the inventory is up to date is also an important aspect of eliminating buyer frustration and improving customer retention.
3. Personalized Experience
Machine Learning has brought the online shopping experience a long way from what it used to be. Shoppers don’t have to deal with irrelevant spam emails or browsing through thousands of products to find what they want. Apps equipped with machine learning now know exactly what the customer wants when they want it and the best way to give it to them.
Apps are continuously learning customers’ buying preferences and finding ways to personalize the experience for them. Push notifications featuring the items they like and specialized offers for those products will give buyer’s added incentive to purchase from you.
Are you looking forward to building an innovative mobile app to boost your revenue? Get your FREE mobile app specification template here!
Go Custom with Retail Mobile Apps
While we have presented just three must feature to be included in your mobile app, there are many more that may be relevant to your particular brand and customer base. At Fingent, we specialize in custom-built mobile apps to cater to our client’s unique needs. Give us a call and let’s talk.
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