5 digital innovations to conquer your competition by 2024

Over the past couple of years, digitization has enabled technology-driven small companies to outclass established business houses worldwide. With industries ranging from taxi-services to banking, transforming digitally, more and more enterprises are realizing the importance of making digitization their number one priority. The tech-savvy consumer base, which consists of the population below the age of 30 and covers 50% of the global population, is considered to be the key driver behind this realization. Such folks have the rising affinity to expect every business organization they interact with to provide the fastest and most satisfying experiences each time. As a business, turning deaf ears to customer’s expectations can lead to unrevivable consequences. From AI to blockchain, IoT and RPA, the list of digital innovation you need to pay attention to are huge.  

We thought this is the perfect time to show you the digital innovations that we believe will reshape businesses in the coming months and future years. Here are our top 5 picks from technologies that enterprises need to watch out:

Flexible Cloud Computing

When cloud computing became mainstream a couple of years ago, there was a rush from enterprises to build their technology competence on the cloud. This resulted in several businesses having their own private cloud ecosystems that supported their own limited digital innovations. Today, many available digital tools require a complex network of cloud resource. This has reshaped the cloud computing ecosystem which has now transitioned into intelligently connected networks that have Public, Private and Hybrid cloud partitions working in sync to help businesses derive value from technology running on these platforms.

Different IT workloads may need to be run simultaneously over multiple cloud platforms to achieve enterprise goals and this has resulted in the so-called Multicloud saga. This is one area which will see more developments and interest from the business community in coming years as the previous year saw major cloud service providers acquiring or developing solutions to club their multiple cloud ecosystems to serve client interests.

Related Reading: Find how a cloud platform like INFINCE can help businesses leverage technologies more efficiently.

Blockchain in Mainstream

The past couple of years saw considerable investments from the business community in the blockchain. We believe there will be mainstream applications coming out in future that will revolutionize areas such as data security, digital identity verification, and intelligent automation. Sectors such as BFSI, logistics, regulatory bodies, and government agencies have already started using blockchain to set up complex autonomous verification and validation systems that require minimal human intervention, thanks to the capacity of blockchain to be immutable.

In the coming years, more mainstream consumer-facing areas of businesses would be driven by blockchain based autonomous operational interfaces and it could set the stage for innovations akin to self-driving cars. Many technology companies would be coming out with mainstream solutions having blockchain essentials embedded into their core and these would further enhance business capabilities for enterprises worldwide.

Related Reading: Find how blockchain technology can transform the supply-chain industry.

Digital Modelling

While this concept has been around for a while, we think it will make more impact this year as more companies are investing in this front. The idea is to create a digital persona for every product or service business has to offer its customers. This persona would be used to arrive at choosing the right supporting digital enablers like data generators (sensors, IoT enabled devices, etc.) as well as the right decision path (data models and implementations of data science to arrive at success models). Such persona would be used to ascertain an offering’s readiness to the market, the cost required to maintain it viable, the processes and business models that need re-defining to support it and so on. The entire exercise though a bit complex will bring about a strategic advantage to adopters as their business offerings would be more aligned for digital success than competitors.

Related Reading: Digital innovation is transforming today’s business. Find how your business can benefit from digital transformation too.

Immersive Experiences

In future we will see consumer experiences moving to a more immersive phenomenon where almost everyone from a local retail shop to an e-commerce giant will offer interactive experiences courtesy of technology like augmented and virtual reality. Gartner says that by 2022, nearly 70% of all businesses would be using immersive customer experiences in some form on an experimental basis. Such immersive technology will find its way into numerous consumer-facing scenarios like demonstrations, virtual assistants, field services and so on. With gadgets supporting immersive experiences like smart glasses and wearables being available for very affordable prices, the consumer base requiring such experiences will grow tremendously in the coming years. The possibilities are limitless and businesses small or big can capitalize on this opportunity to improve their competence.

Related Reading: Check out the ongoing battle between AR and VR and find which technology has the potential to mainstream first.

Conversational Intelligence

Artificial intelligence is no longer a trend to watch out for because it has already gone mainstream over the last two years. Today, the focus should be on solutions that have been made available by harnessing the power of AI. One major solution that has gained attention now are conversational bots. From websites to major apps, a multitude of consumer-facing interactions is now handled by programmed bots that can interpret queries and respond intelligently.

Be it ordering food from a restaurant, booking a cab or even carry out a banking transaction, tech-savvy consumers are increasingly depending on personal digital assistants or bots to aid them in every step of the way. The proliferation of smart devices like smart home speakers, wearables and other IoT enabled home and personal electronic devices have created immense possibilities for a business to connect more effectively with end users. Today, you can ask your smart coffee maker to brew a coffee in the most precise variants of taste and smell without even having to touch the coffee maker. You can simply ask the personal assistant on your phone to do so.

Related Related: Find unconventional ways Artificial Intelligence is driving business value.

The top technologies mentioned above concludes that years to come is going to be a breakthrough year for several technological innovations. Business leaders need to hone their digital skills to keep pace with the rapidly growing market. On the positive side, most of these technology platforms or solutions come in affordable subscription basis and hence it is pretty much accessible to any enterprise despite their business size. However, the biggest differentiator for your success is the right technology advisory and implementation.

This is where our consultants at Fingent can become your best asset. With years of experience in empowering multiple businesses to achieve their digital aspirations, our world-class services can help you achieve your digital dreams seamlessly. Talk to us to know more about how we can help you embrace the above innovations and much more into your mainstream business operations.


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    About the Author

    Tony Joseph

    Tony believes in building technology around processes, rather than building processes around technology. He specializes in custom software development, especially in analyzing processes, refining it and then building technology around it.He works with clients on a daily basis to understand and analyze their operational structure, discover (and not invent) key improvement areas and come up with technology solutions to deliver an efficient process.

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