How AI and Voice Search Will Impact Your Business in 2020
“It is common now for people to say ‘I love you’ to their smart speakers,” says Professor Trevor Cox, Acoustic engineer, Salford University.
The Professor wasn’t exactly talking about the love affair between robots and humans, but his statement definitely draws attention to the growing importance of voice search technology in our lives. AI-driven voice computing technology has drastically changed the way we interact with our smart devices and it is bound to have a further impact as we move into 2020.
In this blog, we will consider six key predictions for AI-Driven voice computing in 2020.
How Essential Is AI-Driven Voice Search For Businesses?
Voice search is becoming increasingly popular and is evolving day after day. It can support basic tasks at home, organize and manage work, and the clincher – it makes shopping so much easier. No doubt about it, AI-driven voice search and conversational AI are capturing the center stage.
Related Reading: Why you can and should give your app the ability to listen and speak
Voice-based shopping is expected to hit USD 40 billion in 2022. In other words, more and more consumers will be expecting to interact with brands on their own terms and would like to have fully personalized experiences. As the number of consumers opting for voice-based searches keeps increasing, businesses have no option than to go all-in with AI-driven voice search. With that in mind, let’s see where this is going to be leading businesses in 2020.
Six key predictions for AI-driven voice search and conversational AI in 2020
1. Voicing a human experience in conversational AI
Chatbots are excellent, but the only downside is that most of them lack human focus. They only provide information, which is great in itself, but not enough to provide the top-notch personalized experience that consumers are looking for. This calls for a paradigm shift in conversational design where the tone, emotion, and personality of humans are incorporated into bot technologies.
Statista reports that by 2020, 50% of all internet searches will be generated through voice search. Hence, developers are already working on a language that would be crisp, one that is typically used in the film industry. Such language could also be widely used on various channels such as websites and messaging platforms.
Related Reading: Capitalizing on AI Chatbots Will Redefine Your Business: Here’s How
A noteworthy accomplishment in voice recognition software enhancing personalization is the recent developments in Alexa’s voice profiling capabilities. Personalization capabilities already in place for consumers are now being made available to skill developers as part of the Alexa Skills Kit. This will allow developers to improve customers’ overall experience by using their created voice profiles.
Such personalization can be based on gender, language, age and other aspects of the user. Voice assistants are building the capacity to cater even to the emotional state of users. Some developers are aiming to create virtual entities that could act as companions or councilors.
3. Security will be addressed
Hyper personalization will require that businesses acquire large amounts of data related to each individual customer. According to a Richrelevance study, 80% of consumers demand AI transparency. They have valid reasons to be concerned about their security. This brings the onus on developers to make voice computing more secure, especially for voice payments.
4. Natural conversations
Both Google and Amazon assistants had a wake word to initiate a new command. But recently it was revealed that both companies are considering reducing the frequency of the wake word such as “Alexa.” This would eliminate the need to say the wake word again and again. It would ensure that their consumers enjoy more natural, smooth and streamlined conversations.
5. Compatibility and integration
There are several tasks a consumer can accomplish while using voice assistants such as Amazon’s Alexa or Google’s Assistant. They can control lights, appliances, smart home devices, make calls, play games, get cooking tips, and more. What the consumer expects is the integration of their devices with the voice assistant. 2020 will see a greatly increased development of voice-enabled devices.
6. Voice push notifications
Push notification is the delivery of information to a computing device. These notifications can be read by the user even when the phone is locked. It is a unique way to increase user engagement. Now developers of Amazon’s Alexa and Google Assistant have integrated voice push notifications which allow its users to listen to their notifications if they prefer hearing over reading them.
What Does It Mean for Your Business In 2020?
AI-driven voice computing and conversational AI is going to change all aspects of where, when and how you engage and communicate with your consumers. By 2020, IDC estimates a double-digit growth in the smart home market. Wherever they are and whatever channel they are using, you will be required to hold seamless conversations with your customers across various channels.
“Early bird catches the worm.” Be the first in your industry to adopt and gain the benefits of voice search and conversational AI. Call us and find out how we can make this happen for you.
Stay up to date
on whats new
Get a free
Talk to our experts today
about your business
How to improve business efficiency with voice app?
Your company’s apps are losing attention. It’s not 2010 anymore. Simply telling your customers that you have a mobile app doesn’t impress anyone. It’s become a standard expectation. There are more than 2 million apps available for Android in the Google Play store and nearly the same number in the Apple App Store. As your app gets less and less use, your company is more likely to be ignored and your app uninstalled.
Three Traditional Mobile Best Practices That Dull Your Edge
Let’s review what used to work in building engaging mobile apps and why those tactics are no longer enough.
Releasing new features. An app that goes months without updates looks abandoned. So you should push updates for new features and bug fixes regularly. Unfortunately, every mobile app worth its salt is already updating frequently. Simply keeping up is not going to set you apart.
Responding to reviews. Monitoring the reviews end-users leave for your app is a good source of new ideas. Responding directly to end-user feedback by launching fixes is a good idea. It is also a common idea that most other companies have already implemented.
Staying current with security and privacy expectations. Consumer data privacy concerns have never been higher. GDPR (General Data Protection Regulation) in Europe and increasing regulation in the USA (e.g., the California Consumer Privacy Act 2018) means the minimum security standard is going higher. The good news: Apple and Google are doing some of the heavy lifting in mobile app security for you. Fall behind with security and you will lose customers. On the other hand, simply keeping up with security threats and updates will not make you stand out.
If keeping up with those outdated best practices is not enough, what can you do to keep users coming back for more?
Apps That Speak and Listen: Your App Opportunity
Instead of getting lost in the app shuffle, take advantage of the latest developments in voice interaction. Thanks to Apple, Amazon, and Google, we’ve all become used to interacting with technology by speaking. In fact, there are over 100 million smart speakers currently installed in American homes according to an NPR survey. The true number of voice-enabled devices is much larger than that when you factor in mobile devices. Voice interaction with a mobile app gives a new and more intimate customer experience. That’s why you should take advantage of this new capability.
Why does the growth of smart speakers matter for your company’s apps? The popularity of these devices means that you do not have to worry about hardware. You just need to deploy your app to one of those platforms. Voice interactive apps are still new but don’t worry – your company is not going to be the very first.
Before you speak with other executives about launching a voice interactive app, you should have some live examples in hand. Consider Capital One, the financial services company, which launched an Alexa skill (i.e., a voice interactive app made for Amazon’s platform) back in 2016. Other financial companies have since followed their lead. On the Google Home platform, AutoVoice lets you set up tasks and create personalized commands. You can use these apps to control your smart home, order pizza, check your bank balance and more.
How do you jump into the world of voice interaction?
There Are Two Paths To A Talking and Listening App: Which Will You Choose?
There are two ways to join the voice-enabled app revolution. (Hint: One is easier.)
You can either follow the path forged by technology giants like Amazon and Google. Invest heavily in building a top-flight team of developers and launch a testing program. This approach maximizes your control over the app and gives you the most options for integrating it into your systems.
Bear in mind that there are significant downsides to building your app development team internally. Structuring this kind of app development capacity internally takes months if not years and comes at a considerable expense. After all, developers are well paid — PayScale ballparks the median pay for Android developers at $82,000. Quadruple that amount and you will nearly have built your full team.
Working with a custom software development team to build a voice-capable app is a better choice in many cases. Your IT managers set the scope and retain oversight for the project. But there’s no need to use resources for recruiting or training since the team is already in place. By working with Fingent, you will benefit from our expertise in enterprise projects. We’ve collaborated with professional services firms like PwC and technology companies like NEC on development projects. So which path into the voice-enabled app revolution will you choose?