Why Digitalization is Inevitable for Businesses
The Need for Digitalization
Digital technologies have penetrated into every aspect of our lives, transforming the way we seek and receive information. For instance, today, we search for products and services on search engines rather than in yellow page directories and other offline media. We communicate our experiences with other people through chats, email, blogs, or social media posts. In other words, the media we use, the content we consume and share, the customers we engage with – all benefit from digitalization and digitized data.
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Why is digitalization inevitable for businesses and how can organizations benefit from it?
Before we discuss the advantages of digitalization, we need to understand the difference between digitization and digitalization. According to Gartner’s IT Glossary, “digitalization is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities, whereas “digitization is the process of changing from analog to digital form.”
Digitalization is already influencing the way we do business
Digitalization already has had an impact on our business – from the way we acquire and retain customers to the way we present our business and manage our reputation. While in the past, brick-and-mortar stores were sufficient to establish your business, now consumers want to know what services or products you offer before deciding to make the purchase.
Today, businesses have to be in close proximity with their customers to find out about their opinions and improve customer experiences. When you know more about your customers, you have more data at hand. Digitalization helps apply this data to make better business decisions.
With digital technologies, you have more tools that make work easier. This can lead to increased productivity and reduced costs. Digital tools such as dashboards and collaboration tools such as messengers and video chats help align your employees with business goals and improve internal communication.
What does digitalization mean to you?
Digitalization does not just mean implementing various technologies into daily business. You need to also rethink your business and operating models to implement the technology. Technology is just the tip of the iceberg. Together with it, you need to understand your digital maturity as an organization. Technology does enable digital engagement, but you need to assess the big picture of what digitalization means to your business – whether you are a public organization, a small private company or a global player. To gain control over customer relationships, you need to develop end-to-end strategies to reach customers.
Top 3 opportunities for digitalization
1. Converting excel sheets to dashboards
In any organization, we find an opportunity gap between the growth of the company on a revenue basis and the growth of the support staff. This part of the company needs to focus on improving automation and scalability to better support the rest of the company.
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Most of us still enter information in excel spreadsheets. For example, if we track our projects (work in progress), contracts, savings, etc. in separate spreadsheets, we’re only entering the same data many times. Converting to dashboards can help you quickly view and analyze your entire data in one place.
Along with consolidated views, dashboards provide opportunities for business intelligence by allowing users to display only what’s required through the use of filters. Once you start adding insights and recommended actions along with the summary, the dashboard becomes more useful by closing any communication gaps between various departments in your company. In short, you save time, provide clear communication, and drive business goals.
2. Document Management systems
The advent of digitalization has opened up new avenues of data, making its’ management complex. The traditional file and paper methods have become archaic as well as cumbersome. Document management systems have proved themselves indispensable for businesses of all sizes.
With digitalization dominating the trend in business, enterprises are looking for new ways to streamline documentation by using various automation techniques. The rise of cloud-based document management systems has simplified the creation and sharing of digital documents for enterprises.
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Managing huge volumes of data has also become relatively easy. Today you have document management systems that vary in scope from simple systems that cater to small enterprises to more sophisticated ones that cater to large global enterprises. Document management systems reduce physical storage, enable quick access of documents, promote security, make maintenance and customization easy, and reduce monotonous tasks.
3. OCR Technology
Another technology that helps with the digitalization of businesses is OCR. The ability of Optical Character Recognition (OCR) software to automatically extract data from an image file or scanned document has helped businesses to streamline their operations. It reduces the time required in manual data entry and extraction. A robust and accurate OCR can extract data from multiple document formats. Thus, it saves time in data collection, reduces human effort, and aligns business processes with customer needs. AI-powered OCR eliminates manual entry, thereby reducing errors and improving productivity. Businesses that are equipped with AI-powered OCR technology can stay afloat in the digital wave that has swept across the world.
Digitalization can drive recovery from COVID-19
As the coronavirus pandemic continues to take a toll on people’s lives, it has also stimulated change in the social, personal, economic, and corporate forefronts. The focus has now shifted from growth, business development, and digitalization to just riding out the storm, that is, ensuring business continuity. However, organizations should not lose sight of the long-term effects of the crisis. Companies would have to rethink their business models according to changing customer demands. This crisis has forced organizations to invest in their digitalization strategies to establish sustainability.
Read More: Business Process Re-engineering: Facing Crisis with Confidence
Companies need to direct their digitalization strategies towards increasing resilience and optimization. Rather than just focusing on increasing productivity, a sustainable and comprehensive digitalization strategy should focus on maintaining productivity during future challenges. Write to us to know more.