Tag: Digital Disruption in Real Estate

The property sector in the United States came to a crashing halt in March 2020, when the first wave of COVID-19 hit the nation. Mortgage rates dropped by 34%, affecting home buying and selling plans. Retail vacancy rates spiked up to 20% and commercial property loan delinquency rates soared up to 11.49% in Q2 of 2020. Months of shutdowns, social distancing regulations, traveling curbs, stay-at-home mandates, remote working, online shopping, and home delivery led to a drastic decline in occupancy rates and rents. People shifted their working spaces from office to home which slashed the demand for commercial rental spaces. The liberty to “work from anywhere” triggered a mass exodus from expensive urban areas to affordable suburbs and rural areas, lowering home value growth in metros.
All these challenges forced the property sector into urgent changes. Along with reconciling fiscal and monetary policies, real estate leaders must capitalize on property management technologies – specifically automation – to recover and rake in profits. Bitwise Industries observes that “the immediate need for innovation and automation is now a necessity to not only survive but to truly thrive in the real estate industry.”

Read more: What’s in Store for Real Estate This 2024

How does automation help a highly fragmented industry like real estate to manage multiple operations in one place and sync a horde of activities?

Automation in Real Estate: Fostering “All in One Place – All in Sync”

McKinsey’s survey identifies that automation and remodeling of work processes enable businesses to control costs and mitigate uncertainty during recessions. A real estate firm needs to efficiently coordinate multiple business functions such as managing buyers, sellers, and properties, contracting and leasing functions, property listing and tracking, finance and accounting, and so on. Automation helps sync and manage all these activities in one place. Here’re the top five real estate processes that can benefit from automation:

1. Optimize internal workflows

Automating internal workflows improves your team’s productivity. Having a well-synced project management system with up-to-date dashboards, real-time analytics, and reports, automated document flow, task reminders, deadline notifications, meeting schedulers, etc. can save your workforce’s time and improve their focus on value-adding functions.

2. Enhancing customer journey

Custom real estate software and integrated PropTech solutions allow customers to create, view and modify personalized wish lists, look up and find property information, and filter details based on different criteria. Realtors can leverage Virtual Reality techniques to improve customer experience by offering virtual tours, 360-degree property views, and 3D site plans. Integrating mortgage calculators, neighborhood descriptions, and an easy ordering process enables customers to buy, sell, or rent properties easily.
Read more: How Virtual Reality Can Transform Real Estate Operations 

3. Improve sales and marketing processes

Real estate marketers and salespersons can leverage automation to sync all their leads in one place, access lead information anytime on their phone, create custom client lists, save time with lead routing, automate drip email campaigns, set up activity-based email workflows, keep track of previous interactions, and send out reminders and updates to clients on time. All these lead to higher conversion rates.

4. Manage invoices and finances

Manual invoicing and payment processes consume your team’s valuable time and affect your organization’s scalability. Automated, all-in-one property management software allows you to centralize, oversee, and streamline the payment process without any paperwork. Automating financial management improves your processes with customers, partners, and suppliers. You can easily track orders, gain approvals, send notifications, and obtain real-time visibility into each transaction using the real estate management software.

5. Carryout field and property inspections

Leading property inspection software offers customizable templates and checklists for property managers, field inspectors, site auditors, and clients to schedule inspections, record on-site data, and auto-generate reports. Automating the whole inspection process reduces both manual errors and report submission time. This helps find out the quality and condition of a property (home), secure governmental approvals quickly, and fix the best price for the listed property.

Benefits of Real Estate Automation: A Quick Recap

• Streamline workflows and back-office tasks
• Reduce tedious paper works and manual jobs
• Improve focus on value-adding functions
• Monitor property managers and personnel dispersed across various locations
• Implement innovative ways to showcase and market properties
• Process invoices and payments on time
• Improve customer service and attract more buyers
• Eliminate supplier management hurdles

How Fingent Enables Real Estate Companies to Leverage Automation and Digital Technologies

We help real estate companies and property managers to prepare for a digital, data-driven, and sustainable future. Our projects demonstrate the value we deliver to the real estate industry.

#1. Rentmoji, The All-in-one Property Management Platform

Inefficient communication systems, disconnected business segments, and poor customer experience failed to deliver the expected ROI to our customers. They needed a single platform that centralizes all the aspects of the property management life cycle. This resulted in the development of Rentmoji, an all-in-one property management suite that helps streamline and manage diverse operations in the industry.
Analyzing the challenges faced by different stakeholders in the real estate business, we automated key processes and implemented top-notch security solutions. Rentmoji now serves as a robust single-source property management solution for residential rental properties (Single-Family Rentals and Multi-Family Rentals), CAM, and HOA management.

• The company grew from 2 to 160 employees within two years of implementing the software
• Customized portals and integrations for tenants, owners, and vendors
• Structured lead management process and extensive syndication
• Enhanced speed-to-market with cloud capabilities and automation

#2. End-to-end CRE Transaction Platform

An investment brokerage firm in the United States was struggling to adapt to the changing Commercial Real Estate (CRE) market demands. They required an integrated solution that will offer them real-time visibility into the performance of property listings and visualize data insights for brokers and investors to make better decisions. To help them realize the benefits of data-backed decision-making, we created a modern net lease trading platform. It improved their CRE transactions and sales. The customer can now manage 10,000+ listings via the trading platform and track 1031 exchanges effectively. They also have access to reliable ROI metrics based on current and future trends.

• Predictive analytics matches properties to investors’ preferences and expectations
• Projected revenue charts and financial summaries help business analysts
• Place and manage offers on multiple listings and update them on the fly
• Brokers can use the application to easily demonstrate listings to prospective buyers

Leveraging the Latest in PropTech to Navigate the New Normal

The global pandemic emphasized the need for all aspects of real estate to embrace technology. Buying software to merely run your operations remotely isn’t enough. Technology capabilities should allow you to generate value and respond swiftly in a pandemic-afflicted economy. 58% of real estate organizations struggle to integrate their legacy applications with innovative tech solutions. It exposes these businesses to major financial and operational impediments. Fingent custom software development experts aims to help such businesses by bridging their technology talent gaps and developing all-in-one, integrated, custom PropTech solutions.

While most sectors have battled their respective digital disruption by enhancing their own digital capabilities, the real estate sector has been considerably slow to react. This is rather astonishing when you look at the size of the real estate business globally where it surpasses all other sectors to form the most valuable commodity valued at over $217 trillion.  In the digital era, no industry is safe from disruptions and this includes the real estate sector as well.

How will custom software transform the real estate business?

With the overwhelming majority of today’s buyers belonging to the millennial group, the sector is witnessing an increased demand for digital innovation. From finance to aesthetics, there is a wide range of applications for technology in the real estate sector and this includes both commercial and residential assets.

What drives the need for digital in the real estate sector?

The three main driving forces behind digital adoption in the real estate sector are

• Buyer Experience
• Transparency
• Compliance

The buyer experience is the ultimate selling point for any property today be it commercial or residential. From the discovery of the property to guaranteed maintenance operations after a sale, today’s buyers need seamless services on all fronts. This could be made possible through a highly connected digital ecosystem that is spread across the entire buyer journey. There is a need for bringing a mature and trustworthy operational model for real estate dealings. Custom digital software can help bridge the gap between realtors, property managers, landlords and tenants in a multitude of ways and bring about transparency and accountability in matters where large financial transactions are involved. Besides the real estate sector draws quite a big eye from the authorities and compliance standards for safety which are amongst the toughest of all sectors. With a digital backbone, it becomes easier for compliance requirements to be validated and audited by government agencies. For buyers, this provides peace of mind and a hassle-free tenure with all risk aspects sorted, at both individual and government level.

What can digital transformation do for the real estate sector?

Now that you are well aware of the need to drive digital innovations, it is time to have a look at ways in which digital transformation can reshape the real estate sector. A gamut of technology innovations exists today that can deep dive into the various nuances in the sector and create lasting experiences for buyers and tenants and transform properties into global commodities. Let us examine the top 5 ways in which the real estate sector can transform with custom software.

Discovery of properties

In the 1980s, close to 22% of home buyers relied on newspaper ads and 8% relied on their friends to discover new properties to buy. In 2017, more than 51% relied on the internet to make a property or a home purchase decision. The internet has become the hotbed for real estate marketing and if you are not out online with full guns blazing, chances are that your listed property or home may not attract any potential interest from the buyers of today. Real estate developers and sellers need to have an attractive website for their property in addition to maintaining a sizable listing on the most popular property portals amongst buyers. Doing your homework on SEO and taking steps to include feedback from powerful search analytical tools provided by search engines like Google themselves, you can improve the online presence of your property considerably.

Related Reading: A Property Management Software can be a boon for real estate managers if adopted the right one. Find the secrets of finding the right property management software here.

Changing the role of real estate agents

Most digital disruptions have focused on massively reshaping the roles of personnel involved and here too, the picture is not different. With the rise of digital portals and custom software, buyers and sellers can connect more directly without losing a hefty price in terms of commissions. But agents are not completely left out as well. They, on the other hand, have a plethora of marketing and customer service tools to offer more privileged and customized services for buyers. The transformation can, however, be a bit painful for real estate agents dealing with residential properties as they can be choked out by a large number of digital listing portals wherein sellers can directly provide information, arrange site visits and even proceed with legal documentation without the agent’s help.

Transforming site visits

By the year 2025, nearly 20 million households in the US would be owned exclusively by folks in the millennial generation. If you expect them to drop by after work or on a Sunday for a property visit, then chances are you will never hear from them after the first inquiry. In the digital age, you can use custom software to schedule and arrange for a suitable site visit time slot that is favorable for both the potential buyer and the agent. It can even facilitate pre-visit conditions such as a deposit, online application, valid document proof, etc. Going a step further, virtual and augmented reality embedded apps can provide a 360-degree walk-through of the property on the buyer’s mobile phone anytime and anywhere. With such digital innovations, the target market would not hesitate in spending an extra premium thanks to the splendid buying experience.

Related Reading: Self Showing App, an IoT application built by Fingent streamlines the complete inspection and leasing procedures of real estate firms. Find more in the case study here.

Setting the terms of leasing or buying

Gone are the days, when you needed hours of documentation to create a transparent lease or buying agreement that aligns with regional laws and complies with all relevant risk management standards. Today custom real estate software can provide digital lease or buying agreements that can be validated by local, regional or national government authorities directly without middlemen leading to significant cost reduction in the entire process. A digital portal could record every transaction from the first site visit pre-requisites to valid document audits, payment information, terms and conditions of the agreement including periodic rental revision agreements, automated payment schedules, etc. Such a massive transformation can bring about significant changes to both residential and commercial real estate properties.

Preventing fraudulent transactions

Having a digital backbone brings with it guaranteed transparency and accountability for every transaction or commitment made between a buyer and a seller. Besides, digital portals having direct validation credentials with government authorities can provide digital verification of documents, identity proofs and other associated legal requirements for every transaction. This can aid in transparent pricing schemes, elimination of bribes and middlemen fees, provide streamlined tax revenue to governments for every deal in the real estate sector thereby eliminating fraudulent transactions.

Related Reading: Read through the case study to know how Fingent developed a customized all-in-one property management solution for one of their leading real estate client here.

Summing up

Though much of the transformation mentioned above is in various initial stages, the real estate sector holds immense potential for future digital innovation. Custom software for the real estate sector can challenge traditional buyer-seller relationships and even wipe out middlemen in the long run as we mentioned in one of the possibilities above. However, staying ahead and relevant at the same time in the digital era is what key players in the sector need to focus their attention on. Write to us to know how our digital transformation specialists can enable the best of real estate innovations for you.