Imagine you are a salesman and you have logged into your system with the dashboard pulled up in front of you. Viewing the dashboard with a horde of information on it can turn out to be a very overwhelming experience. Bar charts, pies, metrics, numbers, arrows, percentages, ratios and what not go swimming in front of your eyes. Do they make any sense or do they end up confusing you? Does it include an intuitive interface allowing seamless navigation or is it cluttered and poorly organized? Well, it all depends on how well the sales dashboard is designed.

Recently, Fingent was approached by a client to develop a sales dashboard for their customers who are real estate agents and brokers. The requirement was to develop a portal for the agents and brokers to log into and a dashboard which gives a snapshot of their business performance. With this real estate platform, realtors should be able to access third-party applications to help them with the various stages of their business process.

Related Read: The Tech Disruptors in the Real Estate Space: What to Implement First?

Fig 1. Wireframe of Dashboard Designed for a Real Estate Agent

Fig 2. Sample Mockup Designed for a Real Estate Agent

In the real estate industry, data is often unstructured and unaccounted. This platform allows agents to prospect leads, manage and follow up on them, view the status, close on them and ultimately account for the costs and commissions.

Fig 3. Wireframe of  Dashboard Designed for a Real Estate Broker

Fig 4. Mockup Template Created for a Real Estate Broker

Expectations from a Good Sales Dashboard

A well-designed sales dashboard is like a good storyteller. It tells you a story complete with the setting, the characters, the main plot, the conflicts, and a conclusion. This should all flow in a seamless, logical way as the eyes of the user move from the top of the dashboard to the bottom; gauging information, which is crucial to making accurate decisions.

Salespeople usually juggle with a lot of numbers. They have numbers related to revenue, sales pipeline, products and services, customer base, forecasts, financial data etc. These numbers help them analyze and make critical decisions on the next move to steer their business forward to success. If these numbers are all scattered around, a salesperson may end up spending precious time gathering data and in the process slip on making important decisions.

Now, imagine if all these numbers come across as a story. Accordingly, the salesperson is able to quickly view the Key Performance Indicators (KPIs) of their business, make a conclusion and plan for the next moves. That is what a good sales dashboard aims to achieve.

A good sales dashboard gives an unbiased true picture of the day to day workings of one’s business. It provides an illustrated view of KPIs and other information crucial in the sales process.

Related Read: Ok Seriously, How Important Is Data Visualization?

Besides, a well-designed sales dashboard should also offer access to real-time data. With this real-time data, salespeople can continually monitor the sales pipeline and activities for making crucial decisions.

The design is yet another leading factor in ensuring better user experience. The logical arrangement of the metrics and other information contribute to effortless navigation all the while ensuring that the most important information is accessed first.

Designing a Sales Dashboard

Now, on the other hand, designing a sales dashboard is an equally daunting task. How do we represent all those numbers in a visually pleasing and logical manner? Furthermore, which numbers to choose from the many, that would ultimately matter the most to the client.

Keeping in mind the following tips will help you design an effective sales dashboard.

1. Getting Your Story Right

A good understanding of the client’s business and its KPIs will help you build the story. Identifying the pulse of the business by tapping on which will give you a correct understanding of the business’s lifeline is the key. Following are some metrics that are generally used in sales –

• Revenue 

This is the key indicator denoting how well the business is doing. Revenue is compared over time (monthly, quarterly, yearly) or with the projected versus actual revenue.  It can also be compared to the costs and expressed as a return on investment (ROI). Another way of representing it is to show profits after all the costs are deducted from the revenue. Finding out from your clients which figure would best be useful to them will help you in the design.

• Forecast

  The client can integrate a system to predict their future sales and revenue based on their past backlog, current pipeline, employee performances, market conditions etc. Showing this data on the dashboard will help them see the direction their business is taking.

• Sales in Numbers and Value

From where is all the revenue coming? Is it from just one product or are all the departments making enough sales? These questions can be answered by displaying the sales in numbers and value. This will give more clarity on the inner workings of the client’s business.

• Sales Pipeline

 The sales pipeline reflects the number of deals in each stage of the sales process. The stages can be open leads, qualified leads, face to face meetings, proposal stage, and closed deals. The number of deals in each stage will help the salesman asses whether they have enough incoming leads to sustain their business, and also whether they have an appropriate distribution of deals to meet their sales targets. It also helps in forecasting revenue in the near future.

• Lost Deals or Backlog

Negative metrics such as the number of lost deals or the backlog from the previous financial cycle, on the dashboard help in critical decision making. It can tell the salesman where their business is lacking and what it is that they need to focus on.

• Conversion Ratios

Conversion ratios tell the efficiency of the various stages in the sales process. Numbers such as these – the ratio of open leads to qualified leads, the ratio of qualified leads to closed deals, the ratio of open leads to closed deals etc. help in understanding where the work is getting piled and identifying the bottlenecks faced in the business.

• Attention Required/Overdue items

Salespeople would appreciate if they can get hold of a list of items on the dashboard, which needs their immediate attention. Overdue tasks is another area which needs to be highlighted in the day to day functioning of the business.

• Performance

 A metric that reflects the sales effectiveness or achievements of a salesperson in line with the company strategy and targets would summarize their performance and also act as a motivating factor to push them towards achieving more.  

2. Making Data Comparisons for Deriving Insights

One can gather meaningful insights from data when a comparison is made. Therefore, the way these metrics get compared side by side to derive a logical conclusion is downright important.

Should the metrics be compared with respect to each other? For example actual revenue against forecasted, lost deals versus won deals, sales backlog against the pipeline etc.

Or should it be compared with respect to time? Daily, weekly, quarterly, year on year, year to date etc. Making a comparison should ultimately help the salesperson answer the right questions.

3. Building your Story on Actual Data

Getting real-time data is really helpful in determining the best way of representing it. If it is fictional data, then one must stick to keeping the proportions right. Each chart has a specific type of data that it represents. For example, a pie is used to represent parts of a whole, a funnel represents a progression and a line displays variation over time of different series.

When you use actual data, you tend to realize that some charts do not look as good as you expected and maybe you should think about representing it in some other way. Or, that some numbers are better off shown as numbers itself and not compared to other figures as part of a chart, because it might end up skewing the chart in one direction.

4. Following General UI/UX Principles

Following the general UI/UX principles of good design makes the dashboard visually pleasing and easily navigable. Since most people read from left to right and top to bottom, aligning the widgets on the dashboard in the same order as the story progresses, helps in seamless navigation. The top left space on the dashboard is where the eye falls first. Placing the most important piece of information there ensures high visibility.

Leaving enough white spaces and keeping the dashboard uncluttered will help the user assimilate the information better. A sales dashboard should be concise with just the right amount of information for the salesperson to make an assessment of their business.

5. Keep Reinventing

Nobody gets it right the first time. Redesigning the dashboard a couple of times gives you a better perspective each time and helps you discover the one which will ultimately win your client’s heart.

Related Read: Make Your Data Visualization go Viral: 10 Quick Tips

Wrapping Up

Bringing things into perspective or distilling the essence from a mix of information is what a sales dashboard is all about. Companies have been relying on such visual representations to get an overview of what needs to be done. Particularly in the area of sales, such close visualizations of a range of data can indeed prove helpful for salespeople to gauge information as it is intended and make decisions crucial to the sales process. Owing to its importance, it is downright necessary to build and design a sales dashboard in accordance with certain principles.

By taking into consideration the key metrics that define the sales process, it is possible to delineate the entire workflow and pipeline to an easily identifiable visual form. Such a dashboard brings more clarity in the process, enabling salespeople to understand and apply the necessary changes. We did just that with our client by formulating an effective sales dashboard. This would ultimately help them leverage sales data to contrive practices that push their business forward, all the while accelerating efficiency and ROI.

Did cell phones really help real estate agents? Yes, without any doubt. Cell phones did transform the industry by taking away all the limitations concerning mobility. Real estate agents were able to keep in touch with their clients irrespective of geographical barriers. Besides, agents can get in touch with their prospective clients while on the go and vice versa.

Technology has ushered in new possibilities in the real estate industry. Mobile phones constitute just one facet, whereas there lies a diverse array of technology tools and solutions capable of disrupting the real estate market altogether. As real estate is a people-focused business, more leads for a broker meant more sales. And real estate technology does bring in new ways to improve sales.

Being a real estate agent, thinking that technology will leave you jobless is entirely baseless. The truth is, failing to utilize the latest technologies will certainly make you lag behind and miss out on some of the huge benefits that await you. In fact, a recent survey by the real estate brokerage Owners.com reveals that home buyers are increasingly seeking technology-based tools from real estate agents.

With real estate turning more fast-paced and competitive, buyers are on the lookout for agents armed with real estate software tools to streamline the home buying process and help them make informed decisions quickly. In fact, the Real Estate in a Digital Age report by the National Association of Realtors (NAR) identifies several tech tools like social media, MLS site, brokerage’s site etc. apart from cell phones and email as catalysts to produce quality leads in a real estate business.

Related Read: How Realtors Are Winning Tenants With Innovative Mobile Apps

Real Estate Agents Still Holds Significance

We all know that nowadays a majority of buyers are doing most of their home search process themselves. Different mobile apps, websites, and digital platforms open up a wide range of potential properties based on the buyer’s interest. There are even alerts and notifications for new listings that exactly matches a buyer’s interest.

In a majority of the cases, we find that the buyers are doing most of the legwork when it comes to actually search for property listings. But that’s just an initial search and occupy only a small portion of the overall buying process. Once they find their listing, the buyer needs to call in an agent to physically get into the home and inspect it or even to draft a proper offer for submitting.

Even though it is clear that while buyers are increasingly adopting technology-based tools, they still require the guidance of a real estate agent to minimize delays and seamlessly guide the buyer to the closing process. Relying heavily on technology may present a risk, particularly in commercial property sales where the buyers are trading in millions. An agent’s expertise is highly sought after to effortlessly navigate the buyer and settle on the best listings that will guarantee high ROI.

Technology-based tools allow buyers to take some steps or responsibilities of the agents themselves. They can find the listings and close in the process without the assistance of an agent. However, it will never act as a full replacement for the expertise of a professional realtor.

Related Read: Real Estate Industry in the Digital Era

Technology is still inadequate to deal with several tasks that come under the work process undertaken by a real estate agent. From consolidating the list of documents to getting around the loopholes in placing offers and drafting contract term and policies, the role of a realtor gains the upper hand and stays relevant where technology fails.

According to a report by the National Association of Realtors, buyers still prefer working with a real estate agent for around 87 percent of the time to find properties worthy for sale or purchase. Many home buyers still rely on the advice from a trusted real estate agent when it comes to acquiring, selling or leasing properties.

However, technology tools clearly lack the ability to gauge specific information concerning a property such as its future value. Experienced realtors, on the other hand, can easily assess whether a highly rated property do carry any expected value and thus guide the home buyer to make an informed decision.

Technology will actually allow an agent to do an improved business. It enables an agent to better engage with their customers, optimize their business and zero in on deals that earn them the most profit. Besides, technology makes realtors more efficient, which helps them serve a larger client base with utmost satisfaction.

Digital transformation is now a key aspect of every sector. And it has been there with the real estate industry for years. The biggest trend now is probably the change in the mindset of agents by embracing technology to serve buyers who are increasingly tech-driven.

Technology Helps Realtors Serve in Many Ways Possible

As a real estate agent, what should you do?

As an agent, can you think of doing large volumes in a traditional way? You will find that it is really hard to extend services to your customers. However, technology can help agents serve a lot more people at the same time. Selecting the right technologies will allow agents to become more efficient – to serve more buyers in less time, resulting in more revenue generated.

Using a property management software can also help real estate agents make the buying process of their clients easier. With mobile apps making a big impact on the industry, agents are provided anywhere and anytime access to data and reports thereby extending more opportunities to share with their clients. The evolution of mobile apps has made it easier for both agents and buyers to communicate efficiently, schedule showings and meetings, and moreover make the entire process simpler. Besides, most of the apps available now are trying to organize things easier for agents.

Technology gave agents access to a huge amount of real estate data. These data can support the agents to take better decisions and will eventually provide them more opportunities. With the entire world shifting to data-driven practices, leveraging big data from real estate dealings and applying machine learning and AI helps make better recommendations and crunch out valuable insights that provide agents an overview to make clear and accurate decisions, which bring out more efficiency and revenue.

Related Read: How real estate technology helps predict property prices

If the buyers are performing their own searches, they get a better picture of the market, making things more realistic about what their budget will allow. On the other side, sellers will come to know what their properties are worth. But, they still need assistance to accomplish their goal of buying or selling, which means that technology will continue to revolutionize the market. However, when it comes to decision making, the customers will keep their trust with a real estate agent.

Down the line, agents who admit technology as a tool that can be adopted as a new way of conducting business and building successful relationships will ultimately lead the way. The key thing is to zero in on the right technology means that reaps true value. Teaming up with a sound technical partner having deep expertise in crafting successful technology solutions for the real estate industry will help identify and deploy the right one.

Related Case Study: Investing in PropTech solutions aids real estate firms streamline and digitize their existing processes. See how we came up with an innovative web-based application for a leading real estate brokerage to integrate their processes around a single platform here.

[Courtesy – Saïd Business School, University of Oxford]

Over the years the real estate market has witnessed a tremendous change in the way it runs the business. Intense market competition has compelled the real estate firms to rethink traditional strategies and innovate. Therefore, modern realtors are considering various real estate innovations as opportunities to build up their valuation.

One such innovation prevailing in the real estate market today is the concept of an amenity-packed mobile app. Applications connecting tenants with a pool of amenities are the latest makeover tools adopted by realtors. These apps are now the trending treats offered by real estate companies to retain their existing tenants and attract new ones.

Amenity Apps – The Next Big Thing In Real Estate Market

Recent reports have revealed that the vacancy rate of offices in New Jersey and Westchester County, has increased to 20%. Even the overall vacancy rates of Manhattan is above 8.5%, approximately. With such high vacancy rates in the most competitive real estate markets, realtors have realized the need to adopt differentiated strategies to retain tenants. Hence, realtors are now stepping out of their specialty to foster services beyond the boundaries of property business. The most innovative approach through which builders are now keeping their buildings 100% leased is by introducing amenities.

Why Amenity Apps?

In today’s world where competition is at its peak, workers often fail to maintain a work-life balance. While striving to beat the nerve-racking competition of the modern world, employees are missing out on the necessary routines of life. Regular exercises, health checkups, haircuts, laundry or even picking up a meal becomes a hassle when work is tough.

Realizing these challenging situations of today’s workforce, some prominent realtors like Tishman Speyer and Sterling Bay, created amenity apps for their employees in New York. These apps are helping the workers to achieve a balance between personal and professional life. With these apps, property builders are extending their services to bring in amenities to the doorsteps of their customers.

Life hacks provided through prompt mediums like mobile and tablets are making buildings more attractive for tenants to stick on. Extending real estate services to provide better lives for tenants are not only upgrading the value of buildings but are also turning office markets to service businesses.

Related Reading: How Top Real Estate Companies Leverage Technology to Soar New Heights.

How To Woo Tenants With The Perfect Amenity App?

With amenity apps creating a hue in the real estate market, property builders are striving to introduce spellbinding services through innovation. Office landlords and building owners are integrating technology with small-scale businesses to woo their tenants. But to create an impact in the market, it is necessary to load these amenity apps with captivating features. To help realtors deduce the best amenities for their apps, here’s a short list of the popular ones that are boosting the customer retention rates for some leading real estate enterprises. While food services have already become the baseline of several amenity service apps, few other amenity types are also achieving an eminent position.

Health & Fitness

With healthcare activities gaining popularity among the current young workforce, several real estate firms are loading their amenity apps with wellness services. On-suite fitness programs like massages, meditation, yoga, and other healthcare programs are the prominent features of multiple amenity apps. hOm introduced by the Brookfield Property Partners is one such innovative example of technology-packed amenity provider that offers unique fitness events to create healthy communities.

Closer Communities

Leading real estate providers are trying their best to create active and lively communities. Lack of time and rush life often makes it difficult for residents to engage well with their neighborhood.  With a motive to diminish such hostility and create more engaging communities, property builders are now incorporating emerging technologies to implement amenities that bring people together. Services like group discussions, ride sharing, community meetings, travel management, human resource services, etc. are attractive features of amenity apps.

Access to Building Amenities

Gated communities often extend a wide range of amenities for their residents. Generally, these amenities are offered through common communication channels like emails and telephones, which makes it difficult for residents to reach them. Hence, property owners are now featuring portals to bring these building services closer to tenants. Recently Silverstein Properties introduced the Residential Community App which allows tenants to access rent payments, tenant referrals, community and neighborhood maps, shuttle services, discounts, offers and much more through their smartphones and tablets.

Eco-Friendly Environment

With the increased concern of protecting nature, property owners are now focusing on amenities that serve both tenants and nature. The SL Green Realty Corp., initiated a suite called SL Living Green that connects residents with group discussions, educational talks, recycling projects, eco-friendly waste disposal schemes, etc. to enhance their wellness and style of living. These amenity features allow tenants to feel responsible towards nature which attains them a unique experience.

Other Popular Amenities

Few other personal styling and emergency medical care amenities are popularizing among tenants. Medical aids like backup child care, health screening, drug delivery etc are some of the highly accepted medical features of amenity apps. Also, few real estate firms are designing their amenity apps to deliver styling amenities like blowouts and manicures, shoe shining, hair styling etc. to desired locations.

Related Reading: Self Showing App, an IoT application built by Fingent streamlines the complete inspection and leasing procedures of real estate firms. Find more in the case study here.

How Are Real Estate Amenity Apps Winning Hearts In New York?

Isolated lives of metropolitans have marred the quality of life. The struggles to socialize, stay fit and even to groom well, are becoming the increased concern of the modern generation. Hence, the leading real estate firms are empowering their amenity apps with services to sort these hassles of the modern world. One such enterprise is Tishman Speyer, who has integrated technology with small-scale services to create unique experiences for its tenants.

Tishman Speyer, a diversified real estate firm operating properties of worth $89 billion, including the iconic Rockefeller Center in Manhattan, rolled out an app called Zo. The Zo. app is winning hearts in New York, by exclusively connecting its employees to an unparalleled collection of services. They offer exclusive deals which include wellness programs, social and interest group gatherings, backup childcare, on-site health screening, and medical services, dry cleaning pick up and delivery, personal styling, individual meal delivery, catering, and much more. These services are enhancing the living standards of Tishman workers and tenants by creating a hassle-free work environment for them.

Another leading real estate developer in New York, entering the emerging war of landlord amenities is Sterling Bay. They have introduced their own app offering expanded eye-catching amenities for their workers.

Extreme competition in the real estate market is determining the growth of property businesses on the basis of the number of people in it and not by the square footage. More than magnificent buildings, residents are now attracted to communities that deliver unique and lively environment. Tenants prefer buildings that provide amenities through advanced technology channels that enhance the living experience. Incorporating smarter technologies and utilizing real estate software, is emerging to be an essential ingredient in real estate business today.

With emerging technologies transforming communities, the real estate market is witnessing a new era of property services beyond bricks and mortar.

Related Reading: A Property Management Software can be a boon for real estate managers if adopted the right one. Find the secrets of finding the right property management software here.

Read More: Mobile App Development : 4 Tips To Consider

While most sectors have battled their respective digital disruption by enhancing their own digital capabilities, the real estate sector has been considerably slow to react. This is rather astonishing when you look at the size of the real estate business globally where it surpasses all other sectors to form the most valuable commodity valued at over $217 trillion.  In the digital era, no industry is safe from disruptions and this includes the real estate sector as well.

How will custom software transform the real estate business?

With the overwhelming majority of today’s buyers belonging to the millennial group, the sector is witnessing an increased demand for digital innovation. From finance to aesthetics, there is a wide range of applications for technology in the real estate sector and this includes both commercial and residential assets.

What drives the need for digital in the real estate sector?

The three main driving forces behind digital adoption in the real estate sector are

• Buyer Experience
• Transparency
• Compliance

The buyer experience is the ultimate selling point for any property today be it commercial or residential. From the discovery of the property to guaranteed maintenance operations after a sale, today’s buyers need seamless services on all fronts. This could be made possible through a highly connected digital ecosystem that is spread across the entire buyer journey. There is a need for bringing a mature and trustworthy operational model for real estate dealings. Custom digital software can help bridge the gap between realtors, property managers, landlords and tenants in a multitude of ways and bring about transparency and accountability in matters where large financial transactions are involved. Besides the real estate sector draws quite a big eye from the authorities and compliance standards for safety which are amongst the toughest of all sectors. With a digital backbone, it becomes easier for compliance requirements to be validated and audited by government agencies. For buyers, this provides peace of mind and a hassle-free tenure with all risk aspects sorted, at both individual and government level.

What can digital transformation do for the real estate sector?

Now that you are well aware of the need to drive digital innovations, it is time to have a look at ways in which digital transformation can reshape the real estate sector. A gamut of technology innovations exists today that can deep dive into the various nuances in the sector and create lasting experiences for buyers and tenants and transform properties into global commodities. Let us examine the top 5 ways in which the real estate sector can transform with custom software.

Discovery of properties

In the 1980s, close to 22% of home buyers relied on newspaper ads and 8% relied on their friends to discover new properties to buy. In 2017, more than 51% relied on the internet to make a property or a home purchase decision. The internet has become the hotbed for real estate marketing and if you are not out online with full guns blazing, chances are that your listed property or home may not attract any potential interest from the buyers of today. Real estate developers and sellers need to have an attractive website for their property in addition to maintaining a sizable listing on the most popular property portals amongst buyers. Doing your homework on SEO and taking steps to include feedback from powerful search analytical tools provided by search engines like Google themselves, you can improve the online presence of your property considerably.

Related Reading: A Property Management Software can be a boon for real estate managers if adopted the right one. Find the secrets of finding the right property management software here.

Changing the role of real estate agents

Most digital disruptions have focused on massively reshaping the roles of personnel involved and here too, the picture is not different. With the rise of digital portals and custom software, buyers and sellers can connect more directly without losing a hefty price in terms of commissions. But agents are not completely left out as well. They, on the other hand, have a plethora of marketing and customer service tools to offer more privileged and customized services for buyers. The transformation can, however, be a bit painful for real estate agents dealing with residential properties as they can be choked out by a large number of digital listing portals wherein sellers can directly provide information, arrange site visits and even proceed with legal documentation without the agent’s help.

Transforming site visits

By the year 2025, nearly 20 million households in the US would be owned exclusively by folks in the millennial generation. If you expect them to drop by after work or on a Sunday for a property visit, then chances are you will never hear from them after the first inquiry. In the digital age, you can use custom software to schedule and arrange for a suitable site visit time slot that is favorable for both the potential buyer and the agent. It can even facilitate pre-visit conditions such as a deposit, online application, valid document proof, etc. Going a step further, virtual and augmented reality embedded apps can provide a 360-degree walk-through of the property on the buyer’s mobile phone anytime and anywhere. With such digital innovations, the target market would not hesitate in spending an extra premium thanks to the splendid buying experience.

Related Reading: Self Showing App, an IoT application built by Fingent streamlines the complete inspection and leasing procedures of real estate firms. Find more in the case study here.

Setting the terms of leasing or buying

Gone are the days, when you needed hours of documentation to create a transparent lease or buying agreement that aligns with regional laws and complies with all relevant risk management standards. Today custom real estate software can provide digital lease or buying agreements that can be validated by local, regional or national government authorities directly without middlemen leading to significant cost reduction in the entire process. A digital portal could record every transaction from the first site visit pre-requisites to valid document audits, payment information, terms and conditions of the agreement including periodic rental revision agreements, automated payment schedules, etc. Such a massive transformation can bring about significant changes to both residential and commercial real estate properties.

Preventing fraudulent transactions

Having a digital backbone brings with it guaranteed transparency and accountability for every transaction or commitment made between a buyer and a seller. Besides, digital portals having direct validation credentials with government authorities can provide digital verification of documents, identity proofs and other associated legal requirements for every transaction. This can aid in transparent pricing schemes, elimination of bribes and middlemen fees, provide streamlined tax revenue to governments for every deal in the real estate sector thereby eliminating fraudulent transactions.

Related Reading: Read through the case study to know how Fingent developed a customized all-in-one property management solution for one of their leading real estate client here.

Summing up

Though much of the transformation mentioned above is in various initial stages, the real estate sector holds immense potential for future digital innovation. Custom software for the real estate sector can challenge traditional buyer-seller relationships and even wipe out middlemen in the long run as we mentioned in one of the possibilities above. However, staying ahead and relevant at the same time in the digital era is what key players in the sector need to focus their attention on. Write to us to know how our digital transformation specialists can enable the best of real estate innovations for you.  

The real estate industry has traditionally been a technology laggard, with antiquated systems, ad-hoc processes and manual documentation ruling the roost. However, things are changing, with innovation and tech disruption set to change the fundamental paradigms of the real estate sector.

Can real estate technology advances actually predict property prices?

Leveraging Machine Learning Algorithms to Predict Real Estate Property Prices

Smart purchasers and investors look at the value of the property rather than the price. Just as the price of a stock denotes nothing about its inherent value, and one needs to delve into the PE and other ratios to estimate the value of the stock, the price of a property says little about its actual worth, and one has to dig into the underlying data to get to the true worth of a property.

The opacity and lack of access to underlying information surrounding property hitherto inhibited a proper and objective analysis of the true worth of property. Often, the only information available to the stakeholders is the prices at which previous properties of a similar nature, in the same locality were sold. As such, the asking price for properties has always been subjective, depending on what the seller thinks the property is worth, with a loose estimate of the prices other properties have sold in the locality and other subjective insights constituting the basis for asking price.

However, things are changing, and changing fast. Real estate data sets are growing larger and larger with every passing day, every single day, thanks to the ever-improving computing power and cloud storage capabilities.  Smart retailers and other stakeholders have already deployed several new tools and services that leverage such data, and many more tools and services are in the offing.

The National Association of Realtors estimates about 42% of buyers looking at property online as the first step in their home buying process. Most of them now delve into further details, such as the crime rates in the neighborhood, availability of public transit, the profile of local businesses such as gyms, groceries, restaurants, and several other factors.

It gets better. Machine learning now infuses objectivity and transparency in property pricing, besides promising a scientific basis into price fixation of property.

Machine learning models, comprising of hundreds of explanatory variables, offer insights into almost every aspect of a specific property, to a very a high level of accuracy and objectivity. Such models scour through piles of data and are capable of not just identifying an accurate price for the property, but also identifying hidden gems among the swathes of properties available for sale. Buyers and may use such insights to quote a fair and accurate price for the property, Sellers may likewise quote a fair price and sell their property faster, without the risk of under-selling themselves. Banks and financial institutions may use the insights to offer loans based on the predicted future value.

Related Reading: How Top Real Estate Companies Leverage Technology to Soar New Heights.

Identifying Correlated Variables

Home buyers and investors often end up making unscientific comparison among two properties and are often deluded by a lesser price for a property, oblivious to the far inferior value on offer.

While the obvious variables such as the number of bedrooms and square foot area may be obvious and explicit, some variables remain hidden or not too obvious.

Some variables are also closely correlated with others. Some pairs, correlated by nature, such as “Basement finished area” and “Basement unfinished Area,” and other pairs, correlated by deduction, such as “Overall condition” and “Year built” help to identify the true worth of a property relative to the asking price.

Machine learning models not only factor in such variables but also give proper weight to each variable. For instance, two homes may seem similar while considering the obvious variables, but property A may offer far better value owing to the superior quality of plumbing materials used in construction and availability of groundwater compared to property B.

Related Reading: Find how Fingent developed a customized solution to streamline all the processes in a property management life cycle. Check out the case study – Rentmoji: All-In-One Property Management Platform.

Unearthing Seasonal factors

Seasonality has an impact on property prices, but the impact may be subtle or hidden. Crunching historical data makes explicit trends in sales prices associated with seasons. For instance, sales may be more surfing summer months, when the new school year starts, leading to a spike in prices. Such seasonal prices help property investors leverage their buys, property sellers price their property more accurately, or postpone their sell for a few months to get a better price, and more.

Related Infographic: Major Challenges of Big Data in The Real Estate Industry

Identifying the True Value of Extraneous Factors

Buyers always consider the neighborhood of the property, in terms of crime rates, the quality of grocery shops in the vicinity, the proximity of schools, and other factors. However, such analysis is often done ad-hoc, and on a generic basis. The “devil” in the detail may often be overlooked. Machine learning models factor in the extraneous factors at a much deeper level, correlating factors such as frequency of power cuts in the locality, unemployment in the locality, frequency of transportation links, school ratings and more, all of which not only offer an objective and scientific basis on the true worth of the property, but also have an immediate bearing on the property prices.

However, the true value of machine learning is the ability to derive valuable trends and insights from the data. For instance, analysis of police arrests and the chemical compounds in sewers indicate the use of crack cocaine, indicating that gentrification could soon arrive. When the crack is replaced by cocaine, it may indicate that gentrification may already be complete. Such insights may not be available at plain sight and may be impossible to decipher without the analysis of such underlying data.

While real estate technology now makes it easy to predict property prices with a high level of accuracy and objectivity, the challenge is creating the underlying data models in a robust way. The machine learning system is only as good as the algorithm which powers it. Success depends on creating linear models, co-opting all possible categorical variables and historical data associated with each variable.

Related Reading: Read through to find how trending technology is disrupting the real estate industry.

Opting for the Best Property Management Software

Leasing out condos or premium apartments to buyers does not end with the handover. Instead, it goes a long way almost in a cyclical manner to oversee the operations and management via close monitoring. Dynamically managing multiple residential or commercial real estate establishments could, in fact, prove to refine it all together as well as endow a consistent experience to the tenants.

The landowner or a real estate company benefits from able to supervise every cent of property they own and leases. It equates to improved productivity enabling the owner to gain a competitive advantage by striving for customer satisfaction at every fronts. This could be a rather not brief definition of property management. And with technology like software integrated into it, we can christen it aptly as property management software.

Investing in an apt property management software elevates and rethinks how realtors or landlords manage their swathes of property. Whether small modular condos, high rises or dedicated commercial hubs, property management using software takes it to the next level. The need to switch becomes more prominent as conventional methods have often failed to demonstrate exemplary levels of property management.

Software alters it into a convenient dashboard, where the owner could simply manage, monitor and operate day to day activities linked to a piece of real estate. Ensuring timely rental payment, maintenance and upkeep, searching tenants for occupying could all be effectively carried out using a property management software. The key is to opt for the right one since the wrong choice would end up curtailing existing practices by cutting out efficiency.

Clinging to Conventional Practices Risks Lagging Behind

As it turned out, property management involves a lot of hurdles that leave the owner frustrated and stressful at times. The job profile when it comes to managing multiple portfolios of real estate assets dispersed across varied locations coupled with maintenance requests, tracking lease expires, routine inspections, ensuring regulatory compliance, responding to inquiries concerning vacant properties and lot others would be equally challenging.

Extensive documentation remain a core aspect when it comes to property management. Besides, the above-mentioned aspects when not managed appropriately could add up to the inefficiency of the job, which reflects in the productivity and performance. Property management software is new and adopting it will definitely warrant less clutter involved in the process. Still, adhering to conventional practices like paperwork or documentation proves time consuming and cumbersome.

The right property management software makes life easy for property managers, improving their productivity and contributing to improved customer satisfaction in a big way. In fact, the right software becomes a valuable source of competitive advantage, enabling the firm to gain a one-up on competition through efficiency improvements and by spawning innovative business practices.

However, the trick is to have the right property management software on hand. Here are some ways to identify and deploy such software.

Good Property Management Software Distinguishes with Ease of Use

The whole purpose of deploying software is to ease things. Software with poor UX, and or convoluted processes, which is a pain to operate, defeats the very purpose. The best software has a smooth interface and navigation, and simple, yet powerful dashboards.

Handy property management software automates routine processes related to rental collections, renewals, and other repetitive functions.

It offers basic functionality like search with multiple fields such as tenant name, property id, or any other relevant identifier, to access the required information easily, and throws up what is required in an easy-to-consume way.

The software is now delivered as mobile apps, making it very easy and convenient to get access to the latest and relevant information on the field and capture field-based inspections as well. Responsible design or a mobile-first design approach improves the ease-of-use of such mobility solutions.

Good Property Management Software Feature Robust Technical Stack

Enterprises vary with regards to their technical maturity. Some enterprises may be perfectly at ease experimenting with newer but unproven technology, which may offer huge benefits but also come with the risk of crashes. Other enterprises prefer stability over potential. Either way, the cloud is fast becoming indispensable.

Cloud-based software spares the cost and hassles of installing software or managing the databases on in-house servers. The data resides on the Internet, enabling anywhere, anytime access, from any device. Besides, it spares enterprises from cost-center activities such as taking backups, updating the code at regular intervals, and other administrative hassles.

Property management firms placing their key data such as rental information, financial reports, documents and everything else on the cloud can streamline operations, thus saving time and reducing costs.

Sync with Technical Capabilities Enhance the Dynamism of the Suite

Smart solutions, especially mobile-based solutions leverage the latest that technology has to offer to enhance the capabilities of the property management suite. A case in point is a messaging system to engage with landlords, tenants and service providers on a direct, real-time basis, to close and resolve issues or deals quickly, and with clarity.  

Such a system could either be custom developed or more easily achieved by seamless integration with Skype or some other messaging tools. Similarly, many property management suites integrate with QuickBooks for accounting.

Likewise, good property management suite improves internal processes, making the overall business more efficient. The easy tracking capabilities on offer make stakeholders, especially service providers, more accountable. An optimized navigation system renders role-clarity to employees and agents.

The Feature List is a Double-Edged Sword

A lengthy bucket list of features is no indication of having the right software. In fact, an application with too many features may become bloated and deliver poor user experience. The trick towards deploying the right software is ensuring it has all the relevant features required for seamless operations, nothing more, and nothing less. All things aside, a decision to opt for a reliable property management software starts with assessing the needs.

A realtor or property management company owner first need to consider, whether software indeed can prove to be an advantage and uplift their business process. They need to figure out up front what they want the software for, in terms of their biggest challenge, and prioritize the functionality list towards resolving such challenges.

One could ask themselves some noteworthy questions in the interest of choosing the right software such as:

• What are some key issues faced and how would software resolve each of them?
• Is mobility an option for the work – which require the software to come in a compact and handy mobile app version?
• Are self-service portals needed in the software to serve the needs of customers like residents or clients?
• Is the software having accounting features and capable of dealing with large volumes of maintenance requests?

For instance, if the biggest challenge is managing rentals, make sure to co-opt features that alleviate specific challenges to this end. Other features, such as compliance reporting or communication capabilities are handy add-ons, and should not be the core focus of the suite.

Mobile apps especially work well for specific purposes, with different apps for different objectives of stakeholders. For instance, a property manager could have apps helping them keep track of rental expiry, invoice and payment tracking, maintenance schedule and more. An app for a field service executive could have features such as open service tickets, directions to get to the property, and more.

Apps for tenants could integrate features to initiate maintenance requests, pay rent and fees online, auto-renew lease, and more. Above all, it should integrate stringent security measures such as two-factor authentication or high-end encryption to protect vital customer and company data from any intrusion attempts both internal or external. A comprehensive property management suite could integrate all functionality, leading to seamless integration and better coordination.

Work Orders are Core to an Intuitive Property Management Suite

Intuitive property management software facilitates creating and managing work orders, either through a ticketing system, or some other method. Successful deployments integrate the entire workflow connected with the process, right from raising the issue, assigning work to the relevant service provider, keeping track of work execution, and invoicing. This spares property managers from the hassles of manual monitoring and tracking.

Advanced systems come with the ability to incorporate images and videos, facilitating visual work orders, property viewing, and more. Such innovative functionality helps property managers get more work done without the time-consuming activity of making site visits.

Reporting Capabilities are Integral to Software for Property Management

Another crucial consideration for sound property management software, regardless of the functionality, is the reporting capabilities on offer. The ability to generate dynamic reports easily saves property managers time and enables them to stay on top of the game. The greater insights on offer contribute to improved customer satisfaction as well.

The best software for property management facilitates dynamic reports, in the format of choice, rather than straight-jacketing the reports to a few fixed forms. An intuitive software integrates report with analytic capabilities, allowing property managers to gain insights from raw data in easy-to-consume actionable format.

The property manager’s life will become considerably easier if the software integrates full double-entry accounting, with flexible reports.  A spin-off benefit of such functionality is the ability to meet various financial and regulatory compliance requirements.

The Best Property Management Software is Optimized for the Budget

Many enterprises get carried away by the potential on offer and ignore the crucial cost competently. There is no free lunch, and even supposedly free open source software comes at a price to develop and customize. The costs for server space and hosting, and ensuring security is another crucial consideration to decide up front. Successful property management firms engage smart developers who can optimize the features and functionalities within the constraints of the available budget, without sacrificing quality.

Professionally managed real estate investment market is worth $8.5 trillion globally as of last year, but it has traditionally lagged behind in technology. However, innovative companies are changing things and technology is all set to improve the owner-tenant experience significantly via a major technological disruption soon.

Selecting the right software is both a science and an art. Apart from the science of carefully evaluating the feature list and the technical specs, comes the challenging, yet often underestimated “art” of identifying vendors who “fit.” Any software, no matter how robust or comprehensive requires continuous support for upgrades and bug-fixes.

Moreover, implementation is often a challenging exercise, involving training end users and documentation. Choose a software vendor who is competent and has proven their worth in all these facets.

Transparency is the flavor of the season, as businesses understand the tremendous benefits and value addition it offers to stakeholders. One sector which especially benefits from a fresh breath of transparency is the real estate industry.

Emerging technology drives transparency in reality, at all levels. The widespread application of real estate disruption gives stakeholders, from fund managers to real estate agents and from investors to end users’ critical insights into not just static information regarding the legality surrounding the property, but also live and actionable information on the actual performance and status of the building.

Integrated Big Data

Information with regards to ownership prices, occupancy levels, and more are critical when making investment decisions in real estate, especially in new markets. However, the availability and quality of such information have traditionally been insufficient and suspect.

Technology is slowly but surely offering solutions to such handicaps. Fund managers, for one, are increasingly making data-driven decisions, relying on high-quality real-time data available to them.

The sophistication of cloud platforms and associated applications has become a game changer for the industry. Hitherto, reality-based data came in multiple systems and several silos, making integrations impossible, especially in a timely manner. However, of late, several real estate stakeholders see the benefit of moving to larger single platforms with unhindered connectivity to other systems.

Internet of Things (IoT)

The Internet of Things enables investment managers to monitor the efficiency of properties at a deep level. Traditionally, real estate managers and stakeholders make their investment and operational decisions based on static data, much of which was obsolete by the time it reached the hands of the relevant stakeholder. The deployment of IoT sensors and related technology systems now allow stakeholders to measure everything from CO2 emissions to the performance of HVAC systems, and from the exact number of footfalls in a commercial building to the state of the walls, and much more, with a high level of preciseness and relevancy.   Several new-gen buildings are now fully digital, with all information monitored and processed from a central cloud-based database, accessible anytime, anywhere.

Drones

The deployment of drones enables inspecting buildings at a much deeper level, compared to what human eyes or static cameras can offer. The deep insights offer new perspectives on the real asset to investment managers and other stakeholders Drones can enter hard to access places and make explicit the exact status of key installation such as pipes and roofing. It also enables potential buyers to get a real feel for the facility or land, as opposed to ground level cameras.

Blockchain and Digital Tools – Real Estate Disruption

Technology now allows stakeholders to develop comprehensive real-time database regarding the use and ownership of buildings and other real assets.

Here, Blockchain enables a big push. The Blockchain distributes multiple copies of the database across a network of computers, removing the need for intermediaries who store the information. The model also ensures the integrity of the database and enhances security manifold. The net effect is a fresh level of transparency for transactions. Blockchain also transcends national borders and propel open data, which could help semi-transparent markets leapfrog the normal process of transparency.

Leading global level real estate companies such as JLL have complemented the technology push, by introducing tools based on emerging technologies. Online marketplaces, online property management tools, increasing digitalization of local agent practices, self-service apps for clients, precise digital mapping, building inspection using drones, e-contracts, and much more are manifestations of such a trend.

Macro-Level Initiatives

At the macro level, transparency in real estate prices increases accountability and quality of governance and promotes an overall productive business environment. Several countries across the world are now making a push towards transparency. The push for transparency is in part, the fallout of the Panama Papers revelations, which broke out in early 2016. With real estate been associated with money laundering, black money and several other vices, organizations and watchdogs such as Transparency International began to place the sector under greater scrutiny. As such, stakeholders of the industry have no option but to make the fight against corruption a priority. Transparency is increasingly seen as the tool which enables such a fight.

A good case in point in India’s RERA (Real Estate Regulatory Authority) which aims at making explicit the full price of the property, regulating brokers, rendering clarity on building classifications, and several other particulars, aimed at curbing corruption and “black” money. Likewise, UKs proposed beneficial ownership register and European Union’s Fifth Anti-Money Laundering Directive are other cases in point.

Technology is central to transparency initiatives. The United States, one of the most transparent property marketers in the world, has adopted technology in real estate faster than anywhere else, and other countries are fast catching.

Dubai, with a slew of tech initiatives such as building classification project, improved regulatory procedures, new and enhanced online apps for managing contracts and broker information, and unified lease forms offer a good case study on how to apply technology to infuse transparency in the real estate sector. Another good case study is Netherland, which has pushed innovation around blockchain and open data initiatives.

Transparency in real estate markets not only benefits the direct stakeholders through increased dynamism and productivity gains but also has a profound impact on economic development and the quality of life of citizens. Among other things, it confirms and protects ownership, and keeps a tab on the enforcement of building regulations.  The improved efficiency brought about by tech-based tools also allow real estate agents, asset management companies, and other providers deliver better service at lesser costs, enabling them to remain competitive in a highly challenging market.

JLL’s Global Real Estate Transparency Index (GRETI) which tracks transparency in real estate markets reveals the top 10 most transparent markets attract 75% of global investment in the commercial real estate space. It also predicts capital allocations to commercial real estate growing from $700 billion to over $1 trillion within a decade, with increasing transparency a key driver to such gains.

It’s always sad to see good tenants vacating your property, when they are not satisfied or happy with their experience. Whenever a tenant vacates, in addition to the vacancy loss, you also need to refund the security deposit, execute move-out maintenance work, advertise the property and bear other costs.

Let’s assume the monthly rent is $1,000.

Vacancy loss(if vacant for a year) = $12,000

Move-out maintenance work = $3,000 (approx. based on the amount of work)

Advertisement cost = $600 yearly (assuming $50 monthly fee)

On an average, your expenses would shoot up beyond $15,600 annually if your tenants vacate, hurting your yield and ROI from the property.  

Just because a tenant has signed a lease, it does not mean that he or she will stay for long. Whether you are an established property manager with a whole portfolio of clients and properties, or if you are starting out in the real estate industry, ‘tenant retention’ is a key factor in improving your returns.

Keeping your tenants for a long period is just as challenging and important as finding them. Why?

Well, first it costs you about a thousand dollars or more every time your tenants move out for advertising, renovation and the loss of rent, while the property is vacant. Every minute that your unit sits empty, it’s costing you money! In addition, you need to bear the cost and effort of moving in new tenants such as agent commission, lease signing & processing fee etc.

Here are 5 quick tips on getting your ideal tenants to stay for the long term!

1)  Provide flexible rent payment options

Once you have succeeded in getting the property leased, the next major objective is to receive monthly rent and other payments. Analyzing and considering the convenience, age, and preference of target tenants is an important factor.

• Requesting tenants to pay rent online via an autopay or auto-deduct system is the best way to collect rent. It eliminates the possibility of tenant forgetting to pay rent.  One-quarter of the U.S. residential sector is already represented by the Millennial generation and majority of them have never used a paper check in their entire life. Online renter’s portal will help them to make rent payments online with their credit or debit card or an electronic check transaction (ACH) securely.  Rent payment at stores via PayNearMe is another trending option to pay rent cash, at their nearby local 7-Eleven or ACE Cash Express stores any hour of the day or night.
• Online payments might be an effective option, but senior or technology averse tenants may not find this convenient. They will most preferably choose traditional methods to pay cash directly to the owner or pay at the bank. They may also prefer stacking the physical receipts for tracking payment history. In such case, it’s always good to send them a reminder by post well-ahead of rent payment due date. They might not check their email inbox, but they surely will check their mailbox. In case you turn up at the property and find out that they have not arranged for cash, an alternate option is to ask their debit/credit card to swipe the same on your mobile device. Swipe Card Reader like udynamo or Authorize.Net mPOS also used by many.

2) Quick turnaround time for maintenance

Maintenance happens all the time, even if the property is vacant. Fixing the wear and tear on a periodic basis is important in addition to snow clearing and pool cleaning.

But maintenance requests from leased properties are a super high priority. Swift action to multiple maintenance requests from various properties can be effectively handled via maintenance management software. In addition to getting a bird’s-eye view of everything that’s going on with every maintenance work, effective response depends on various activities such as attend a maintenance request call, figure out the exact category of work required, finding out the most suitable vendor and availability, getting prompt response from vendors, updating the tenant on progress, flexibility for vendors to capture and share work progress and raise online invoices and get paid for the work.

The tips below will help you to expedite, manage and monitor maintenance works with increased tenant satisfaction.

• Provide and make tenants aware of various options to raise maintenance request. Raising requests from anywhere, at any point in time makes it convenient for tenants. Online tenant portals and a phone call can source in most of the requests. In case the tenant does not have internet or does not want to spend time on hold, toll-free number and IVR (Interactive Voice Response) would be the best options to reach out to the maintenance support staff/property managers.
• Communication is the key. Tenants should be able to give a clear idea of the maintenance required and maintenance support staff should be able to capture the right details & communicate the same to the vendors.
• Scheduling is another key aspect where most of the time is often spent in finding out the apt vendors with matching skill, availability and if they are willing to take up the work. In most cases, vendor reassignment iterations consume time.
• A better solution would be to have an auto-vendor assignment and reassignment system that could automatically search from the list of vendors who are available on the field, with the matching skillset, closest to the property, rating and assign work to them on the fly.
• Mobile apps go a long way to make daily activity for vendor much easier. They get notified of the work assigned to them, they get the information on maintenance required, notify tenants that they are on the way to their home, take photos of work before and after completion, clock the time duration of work, raise change requests and materials required, raise invoices and get feedback or rating.

3) Appreciating consistent on-time rent payments

Just like we encourage kids each time they do something good by rewarding them, tenants appreciate it when you reward their promptness. An appreciation mailer or even a small reward like the ones listed below will positively improve your relationship with the tenant.

• Reward points or talk time balance for maybe 3 consecutive on-time payments that they could redeem as cash or as vouchers which can be used at stores nearby.
• Small discount on rent, for the month in which the tenant’s birthday falls along with a greeting card as well.
• Mail or notification or organize a small tea party for tenants who have their lease anniversary with 12 consistent on-time payments.
• Reduction in the total rent amount when paid 6 months in advance.
• Referral programs or promotional offers will prompt tenants to take up a portion of your job to find the prospective tenants for your vacant properties.

4) Keep tenants informed

Avoid last minute surprises for tenants. We often tend to forget what the tenant might be thinking all the while we are struggling to keep up with the rent collection, lease renewals, move-in/move-out, maintenance activities etc.

Keeping tenants aware of terms and policies, do’s and don’ts, right steps to proceed with lease renewal, moveout, maintenance progress, rewards etc. is equally important.

Provide status of activities via email, SMS and online portal notifications in addition to post and IVR if possible, which would enable tenants to be on top of maintenance status, payments, lease details and other important items.

• Maintenance – Keep the tenant up to date on the exact maintenance status and the next expected step or time for work completion. Most importantly, keep tenants informed of the vendor visit.
• Payments – Payment history, the status of payment made and checking the balance due are critical information that needs to be notified and reminded as well.
• Educate tenants who are unaware of the benefits of paying rent on time like increased tenancy credit score, rewards, various rent payment options etc.

Consequences of late payment should be communicated clearly well in advance when it comes to late fees and eviction.

5) Feedback from tenants who are moving out

Capturing and trying to bring into effect the feedbacks from tenants who are moving out helps a lot. Good tenants might move out due to small reasons, which could have been resolved easily like providing a child-friendly environment or mobility facilities for the disabled.

When it comes to property managers, building good relationships with tenants is the key factor that requires investment of genuine time, effort and communication techniques.

Start practicing a few of the tips above and see how it creates a positive impact on your business. Looking for more real estate technology articles? The following articles might be of interest to you

• Technology for Real Estate Companies: Quick Wins
• Choosing the right Property Management Software
• How technology helped a company manage the property life cycle effectively

In 2017, technology played a crucial role in disrupting most of the brick & mortar based business models, and the real-estate industry was no different. Meanwhile, the national unemployment rate fell to a 16-year low of 4.3 percent in July 2017, and recruiting and retaining employees became increasingly difficult. In this environment, many companies have started riding the digitalization wave and consider technology to be a growth-driver.

Businesses are leveraging upcoming technology to boost their operational efficiency, staff productivity, stakeholder relationships, and in-turn sales, but they still have miles to go with respect to reaching a point of consolidation. It is, therefore, important to understand some of the major shifts in this space, to stay ahead of the curve.

Chatbots for superior customer service

Chatbots, also known as conversational agents, are essentially digital employees that can not only answer simple customer service questions instantly, but also seamlessly hand a customer over to live staffers when necessary.

According to a study by the Aspect Software Research, 44% of consumers said they would prefer to interact with a chatbot over a human customer service representative. Surprising? Not really. Chatbots can leverage internal and external databases to personalize interactions and provide specific data to each prospect, thereby resulting in higher lead conversions. They are available 24/7 to handle customer queries and can be programmed to push promotions or products depending on customer requirements. Also, by taking on routine, repetitive tasks, chatbots free time for real estate agents and other staff to focus on more complex tasks.

The universality of Mobile

In 2017, NAR reported that 58 percent of buyers found their home on mobile. Mobile usage is expected to continue to rise in 2018 as more and more Millennials and Generation Z buyers enter the market, and therefore it is not enough to have just a mobile-friendly website. The mobile app market is exploding; in 2017, there were 197 billion app downloads, and that number is expected to triple in the next three years. Real-estate agents are investing more in apps while looking to access IDX data from their phones or tablets. Estate agents are also looking to use mobile marketing to build an online presence, connect with local neighborhoods and create communities for a more targeted approach to lead generation.

Virtual walk-throughs to make the difference

AR and VR are two technologies that can take customer experience and involvement to the next level. A recent Goldman Sachs research report predicts that the VR and AR market in real estate will reach at least $80 billion by 2025. Real estate owners and developers can use a combination of AR and VR, known as mixed reality, to enable their clients to remotely view properties around the world. They can create a 360-degree immersive experience for the potential client and offer multiple finished site options. This can also help both agents and customers save time by speeding up the buying process. However, like any new technology, companies need to consider the return on investment from potential investments in these technologies. In addition, companies would benefit from understanding the flexibility and scalability of these technologies at various stages of use.

Can IoT have an impact?

Not only has IoT managed to become the buzzword after the “Cloud”, it has also managed to bring a revolution with Smart Homes that are intuitive and customizable enough to match the taste of the homeowner. Such homes come with everything that is electronic inside your house, connected to the internet and controllable with your handheld mobile devices. The emerging markets are using the potential of Smart Homes to increase comfort and to consolidate data to make homes eco-friendlier. By having IoT enabled homes, real estate companies will get another chance to rewrite how luxury is experienced daily. The sky is the limit for interior experts to make breathtaking functional homes using IoT.

Did anyone say Big Data & Analytics?

Big Data & Predictive Analytics is the key to every future product that a company would roll out because they know what their user specifically likes or dislikes and they have enough data points to ascertain their assumptions as facts. It will play an essential role in helping real estate companies improve deals and investments, mitigate risk, better understand tenants and their needs, and open up new profitable business possibilities. Such data would also help real estate companies target users with new real estate products which can increase sales exponentially. It would help build a loyal customer base as well.

We are still in the nascent stage of Predictive Analytics for real estate, but the opportunities for companies that embrace this technology in the right way is infinite.

Marketing automation and project management tools

According to a study, salespeople spend just one-third of their day actually talking to clients. They spend 21% of their day writing emails, 17% entering data, another 17% prospecting and researching leads, 12% going to internal meetings, and 12% scheduling calls. The automation of various tasks such as scheduling and the use of CRM tools can enable real estate agents to spend more time building relationships and less time on routine administration tasks. Tools like HubSpot and GetResponse can also help companies leverage online leads. The decisive driver for this trend is above all the possible simplification and acceleration of management processes.

Is Blockchain the future?

The Blockchain is basically used to validate all transactions and add the transactions to the stack. (If this sounds too complicated, head over to a Medium post here to read about Blockchain in more depth).

Imagine a user gets to sign all his documents digitally and doesn’t have to keep a physical record! Now, all this is possible using Blockchain, but this technology is in its nascent stage. As more buyers turn to cryptocurrency for their financial transactions, building owners will need to accept cryptocurrency to stay relevant.  There are also emerging services that provides landlords and tenants a way to pay and receive rent in cryptocurrency.

To Sum Up

We discussed many of the technology trends in the real estate industry, but let’s not forget about the flying saucers. Well! Yes, we are talking about drones. Drones are presently being used for security and surveillance purposes, and they are also being used by real estate companies – More and more real estate professionals are turning to drone photography and videos to better market their listings. Drone photography is especially useful for large, unique properties that don’t photograph well from the ground.

We must ensure that we embrace new technology as soon as possible because the time required for a new tech to become a common tool is really short. Therefore real estate companies should quickly leverage that little time to capitalize on their market share perfectly.

The Real-World Conference has established itself as the go-to conference for the real-estate industry, attended by a host of industry leaders, resource persons, and key movers and shakers in the real estate and property management space. The latest edition of this premier realty and property meet, which took place between 16th July and 18th July 2017 at the Wynn Hotel in Las Vegas, USA, lived up to its tagline of “a sign of good things to come.”  The host of informative sessions, roundtables, and training workshops on offer, by industry leaders and topic specialists, enriched participants with rich insights on the latest industry trends, training on valuable skill-sets, and exposure to practical case studies applicable to real properties.

Related post: Top Tech disruptors in the Real Estate industry – What to implement first

Enriching Sessions Keep Participants Up-to-Date

The RealWorld conference is noted for its host of innovative sessions, and RealWorld 2017 was no different. Several sessions, dealing with customer experience, marketing, internal processes, leasing, risk management, and more, offered a host of valuable resources for those in the property business.

A session on “Accounting & Asset Investment Management, Financial Solutions to Run Your Business” offered insights on the tools required to support relationships, effective reporting, and diverse technology unique to the business. It reviews a host of solutions designed specifically for real estate investment firms and asset management professionals, including what’s new.

Another intuitive session “The Latest in Commercial Property Management and Portfolio Asset Management Solutions” offered insight on the right tools and techniques to make sense of the wealth of incoming data every day, how to collect the most relevant data, how to consolidate and analyze the information in shared reports, and more.

The latest trends such as daily pricing, complex floor plans, and internet listing services make the time-honoured practice of keeping track of competition a very complex task. The “session on Tracking Your Comps” offered valuable information on the most relevant best practices and methods, and overview of the new tools which allows coping with new challenges, how to use data efficiently, and much more.

Related post: Infographic on Impact of Big Data in Real Estate

Another session, “Splitting the Atom: Using Data Science to Delineate and Turbocharge Marketing & Sales” offered rich insights on how to evaluate the quality of leads, how to use business intelligence in decision-making the right way, and more.

Yet another session which stood out was an educational session, where multi-family panelists interacted with apartment residents from the greater Las Vegas area. Property managers gained valuable insights on real-world scenarios related to what renters want, the impact of communication and reviews have on leasing and renewal decisions, and much more. Another standout session brought together residents and managers, discussing the issues related to safety, noise, parking and social interaction in property spaces.

These sessions, apart from providing property managers and other stakeholders with rich insights on real life practical issues and grouses of apartment residents, also drives home a point of how a community portal, used the right way, could strengthen the bond between landlord and renter. Today’s residents expect real-time conversations and instant decisions related to critical issues that matter, in the communication mode of choice. The speed and nature of the property management’s response to such issues and requests can have a big say in rental renewals and even new referrals. In such a scenario, a platform that allows identifying and tackling critical issues in a much more systematic and coherent manner, as opposed to public grumbling in social media sites, is invaluable.

Exhibitions Help Participants Stay Aware and Use New Technologies

Apart from a host of informative sessions, RealWorld2017 also features several top exhibitors, offering insights on new ways of doing things, path breaking innovations in the industry, products, and solutions to improve productivity and save money, and overall become more efficient. The exhibition connected to the event offers a ready source of access to the latest and the most advanced products and providers in the real estate space.

Networking in the Name of the Success Game

Apart from enriching themselves with the latest knowledge, insights, trends, and best practices, participants also gain through networking with the top industry leaders, peers, service providers, and other stakeholders in the industry. Participants get a valuable break to kick-start a fruitful relationship with key contacts that matter and sustain the engagement through social media and other industry portals. The RealWorld conference also offers valuable opportunity to build on existing relationships. Smart participants use the time to reconnect with their previous contacts over a cup of coffee.

Most conferences run for a couple of days, and participants with a goal to introduce themselves to, say 10 people each day, providing some encouragement to speakers and presenters when running into them outside of the sessions, and connect with big shorts during the social events connected with the conference, when they are in a more relaxed setting.

However, amid all the potential is the danger of going overboard. The sheer volume of sessions makes it physically impossible for participants to attend all sessions, and participate in all events. Participants would gain maximum value by researching each event, to pick and choose the events and sessions that really matter to their line of business and position in the industry. Participants have the luxury of checking out the social media presence of the key speakers, identify their strengths, and attend the break-out sessions with the most relevant speakers.

Networking and keeping oneself updated is the name of the game when it comes to success in real estate. Attending conferences such as RealWorld is worth its weight in gold for real estate agents, managers, and other key stakeholders. Regardless of whether you attended or missed out on the 2017 session, reserve your seat for RealWorld 2018, scheduled between July 15 and July 17, 2018, at the Wynn Las Vegas.

In the meantime, real estate players would do well to translate the insights gained into action. A big part of such action is implementing state-of-the-art digital and mobility solutions to offer a better experience for customers, and making internal processes transparent and seamless.