Predictive Analytics: The Key to Effective Marketing and Personalization

Gone are the days when marketing in retail, meant hours of trial-and-error based planning and strategizing. Marketing is no longer reliant on the marketer’s gut feelings or intuitions. It is moving away from being an art and is becoming more of a science now. One of the major reasons that can be attributed to this …

Building Service Excellence: The Stairway to Happy Customers

“Quality in a product or service is not what you put into it. It is what the client or customer gets out of it”. – Peter Drucker I couldn’t think of a better explanation for the importance of service excellence than this, by the renowned business management consultant, Peter Drucker. As rightly put, service excellence …

Enhancing Consumer Experience with iBeacons

Ever since the introduction of iBeacons in mid-2013, it has increasingly gained popularity and has literally changed the way consumers search for stores and purchase products from stores, in the retail industry. That is just one industry iBeacons have influenced greatly.  There are a number of other industries which make use of this technology nowadays. …