Artificial Intelligence (AI) evolved from a concept of science fiction to a transformative force that permeates our daily lives. From autonomous vehicles to voice assistants, AI has already made significant inroads in various sectors.
However, one area that stands to gain immensely from AI’s potential is the supply chain. As the backbone of global trade, the supply chain encompasses complex networks and intricate logistics. It is an ecosystem where efficiency, accuracy, and agility can make or break success.
With its vast array of applications, AI has the potential to streamline operations, enhance decision-making, and unlock untapped opportunities. In this journey through AI’s rising capabilities, we will delve into real-world use cases that demonstrate how AI is revolutionizing the supply chain. Furthermore, we will also explore the specific benefits that AI brings to the supply chain domain.
Role Of AI Optimizing the Supply Chain
Every business owner dreams of a supply chain that is finely tuned, seamlessly efficient, and adaptive to every twist and turn of the market. A business where warehouses run like clockwork, shipments arrive precisely on time, and customer demands are anticipated with uncanny accuracy is not a far-fetched dream; it’s a reality being shaped by the game-changing role of Artificial Intelligence (AI) in optimizing supply chain operations.
At the heart of AI’s transformative influence are three key components that work in harmony to revolutionize the supply chain landscape. Let’s uncover their captivating role in reshaping the future of supply chains.
Machine Learning and Predictive Analytics: Machine learning and predictive analytics in the supply chain are like having a trusted, experienced mentor by your side, whispering valuable insights and guidance into your ear. Machine learning algorithms analyze vast amounts of historical data to uncover patterns, trends, and potential pitfalls.
Natural Language Processing and Chatbots: Natural Language Processing (NLP) allows you to simply ask a question about your supply chain and receive instant, accurate answers. With a chatbot available 24/7, customers can get instant responses, while supply chain teams can focus on strategic decision-making.
Robotics and Automation: Robots, equipped with advanced sensors and AI algorithms, can perform repetitive tasks with unmatched precision and speed. From inventory management to order fulfillment, these tireless machines streamline operations, reduce errors, and enhance efficiency.
How AI Solves Supply Chain Challenges
The world of supply chain management is like a complex maze with numerous challenges at every turn. Thankfully, AI emerges as the trusty guide, equipped with the tools to solve some of the most daunting hurdles. Here are some for your reference:
1. Demand Forecasting and Inventory Optimization: This AI-powered assistant acts as your supply chain ‘savant,’ it understands your historical consumption patterns, market trends, and even factors like seasonality or promotional events.
2. Supplier Selection and Relationship Management: Choosing the right suppliers and maintaining strong relationships is like finding the perfect dance partner. AI steps in as a knowledgeable matchmaker. By analyzing vast amounts of supplier data, performance metrics, AI algorithms can assess and rank potential suppliers based on criteria such as reliability, quality, and cost.
3. Warehouse and Inventory Management: AI acts as a vigilant warehouse manager, optimizing layout, guiding picking and packing processes, and even predicting optimal storage locations. With AI-powered systems, warehouses can maximize space utilization, minimize errors, and accelerate order fulfillment, resulting in streamlined operations and satisfied customers.
4. Transportation and Logistics Optimization: AI takes on the role of coordinator who has a bird’s-eye view of the entire transportation network, utilizing algorithms to analyze real-time data on factors like traffic, weather conditions, and delivery constraints. By optimizing routes, load planning, and vehicle assignments, AI enables efficient transportation management.
5. Quality Control and Defect Detection: Think of a diligent quality inspector who never misses a flaw in a product. AI becomes this meticulous inspector, utilizing computer vision and machine learning algorithms to analyze visual data and detect defects with remarkable accuracy.
6. Risk Management and Supply Chain Resilience: AI plays this vital role just like a risk management expert. It analyzes a wide range of data sources to identify potential risks and vulnerabilities, ensuring supply chain resilience in the face of uncertainties.
7. Customer Service and Satisfaction Enhancement: AI takes on the role of a customer service representative who can swiftly address customer inquiries, provide accurate information, and resolve issues with ease. AI-powered customer service tools offer instant responses, personalized recommendations, and seamless assistance, enhancing customer satisfaction and loyalty.
Watch: Artificial Intelligence – how to navigate AI if you are not a tech company.
Remarkable Real-world examples of AI in the Supply Chain
AI transforms supply chain management like never before. Don’t take our word for it. See it in action as implemented by big players in the industry:
Use Case 1: Precision Prediction by Amazon
Problem: Traditional demand forecasting and inventory management methods often struggle to predict customer demands and optimize inventory levels in real-time accurately.
Solution: To address this challenge, Amazon has harnessed the power of AI algorithms to revolutionize demand forecasting and inventory management. By analyzing vast amounts of customer data, historical sales patterns, and even external factors like weather forecasts, AI algorithms can accurately predict demand with remarkable precision.
This AI-driven approach allows Amazon to optimize inventory levels, ensuring that popular products are readily available while minimizing excess inventory and reducing the risk of stockouts. By aligning supply with demand, Amazon is able to enhance customer satisfaction and maintain a competitive edge in the dynamic e-commerce landscape.
Use Case 2: Substitution Solution by Walmart
Problem: In online grocery shopping, customers often encounter situations where certain items they ordered are out of stock. This can lead to dissatisfaction and inconvenience, as customers may have to manually search for suitable substitutes or go without the desired product.
Solution: To address this issue, Walmart has implemented an AI-driven product substitution system. Using advanced algorithms, the system analyzes product attributes, customer preferences, and available inventory data to suggest suitable substitutions for out-of-stock items.
When an ordered item is unavailable, the AI system automatically identifies the best possible substitute based on factors such as brand, size, price, and customer feedback. It takes into account the customer’s past purchase history and preferences to make personalized recommendations. The system provides clear and transparent information to customers, ensuring they are aware of the substitution and have the option to accept or reject it.
Use Case 3: Real-Time Routing by UPS
Problem: Traditional route planning methods often struggle to optimize delivery routes efficiently, resulting in inefficient use of time, resources, and fuel.
Solution:UPS leverages AI algorithms for route optimization, enabling them to analyze real-time data on factors such as traffic patterns, delivery constraints, and even weather conditions. By considering these variables, UPS can generate optimal delivery routes that minimize distances, reduce fuel consumption, and optimize delivery time.
Through the implementation of AI in its logistics operations, UPS achieves significant cost savings, improves delivery efficiency, and reduces its carbon footprint. This AI-driven approach allows UPS to stay ahead of the competition and provide exceptional service to its customers.
Use Case 4: Valuable Vending by Coco-Cola
Problem: Traditional vending machines often lack the ability to gather real-time data on customer behavior and gauge the effectiveness of different brands and product offerings.
Solution: To overcome these limitations, Coca-Cola has implemented AI-enabled next-gen vending machines. These machines are equipped with advanced sensors, cameras, and AI algorithms that gather real-time data on customer behavior, purchasing patterns, and brand preferences.
With this newfound understanding, Coca-Cola can optimize product placements, tailor offerings to specific locations, and develop targeted marketing campaigns. Furthermore, the AI-enabled vending machines also allow Coca-Cola to remotely monitor inventory levels, predict demand patterns, and optimize restocking schedules. This ensures that the vending machines are always well-stocked with popular products, reducing the likelihood of stockouts and maximizing sales opportunities.
Use Case 5: Wonder Warehouses by Alibaba
Problem: Traditional warehouse management practices often face challenges related to inefficient storage utilization, suboptimal picking processes, and delays in order fulfillment.
Solution: Alibaba has embraced AI technology to develop smart warehouses that leverage automation, robotics, and AI algorithms. These AI-enabled warehouses optimize storage utilization, streamline picking and packing processes, and enable efficient order fulfillment.
Through the integration of AI, Alibaba achieves faster and more accurate inventory management, enhances warehouse operations, and improves overall efficiency in its supply chain. This innovative use of AI allows Alibaba to meet the demands of the e-commerce market and deliver exceptional service to its customers.
Advancements in AI technologies continue to shape the supply chain landscape, with machine learning algorithms becoming more sophisticated, natural language processing capabilities evolving, and robotics and automation becoming increasingly intelligent and adaptable. These advancements enable businesses to make data-driven decisions, automate repetitive tasks, and optimize operations like never before.
At Fingent, we understand the immense potential of AI in supply chain management and are committed to helping businesses harness its power. Our expertise lies in developing innovative AI solutions tailored to specific industry needs, integrating AI with emerging technologies, and driving digital transformation in the supply chain.
Whether it’s building intelligent forecasting models, implementing AI-powered automation, or leveraging AI-driven analytics, Fingent is dedicated to empowering organizations to thrive in the AI-driven supply chain landscape.
Businesses that embrace its potential will gain a significant competitive advantage. By leveraging AI technologies, integrating with emerging technologies, and partnering with experienced custom software solution providers like Fingent, organizations can unlock new frontiers of efficiency, innovation, and success in the dynamic world of supply chain management.
Reach out to us to get the best supply solution for your business.
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About the Author
Tony Joseph
Tony believes in building technology around processes, rather than building processes around technology. He specializes in custom software development, especially in analyzing processes, refining it and then building technology around it.He works with clients on a daily basis to understand and analyze their operational structure, discover (and not invent) key improvement areas and come up with technology solutions to deliver an efficient process.
SAP S/4HANA is a catalyst for business success, weaving its transformative power across the ERP landscape. SAP S/4HANA is more than just any software; it’s a realm of possibilities. It is like a digital fortress that integrates and orchestrates your supply chain, ensuring harmony and efficiency throughout your organization.
With a single source of truth, it empowers organizations to make informed decisions based on accurate, up-to-the-minute insights. It’s like having a trusted compass that illuminates the hidden paths of your operations, empowering you to confidently navigate the ever-changing terrain of the business landscape.
Understanding SAP S/4HANA – A Visionary Leap Into The Future
SAP S/4HANA is not your ordinary ERP solution. It harnesses the power of in-memory computing, real-time analytics, and a simplified data model to deliver a seamless and intelligent ERP experience. It is a technological marvel that blends speed, agility, and simplicity into a single transformative platform.
The shift from traditional SAP ERP systems to SAP S/4HANA marks a significant milestone in the ERP landscape. It represents a move from a row-based data model to an in-memory, columnar-based data model, resulting in lightning-fast data processing and real-time analytics.
With the transition to SAP S/4HANA, businesses unlock a plethora of benefits. They gain real-time insights for faster decision-making, simplified processes for improved efficiency, and intelligent technologies for enhanced automation and predictive capabilities. It’s like upgrading to a futuristic command center that propels your business into a new realm of success.
Let’s begin by unveiling the key features and capabilities that make SAP S/4HANA shine.
It brings the power of real-time insights, allowing businesses to make decisions based on up-to-the-minute data.
SAP S/4HANA simplifies processes, reduces data redundancies, and eliminates complexities to streamline operations.
It leverages advanced technologies such as artificial intelligence (AI), machine learning, and predictive analytics to unlock automation, insights, and predictive capabilities.
1. Grasp The Pulse of Your Business at Any Given Moment with Real-Time Analytics.
With its in-memory computing capabilities, SAP S/4HANA processes massive amounts of data in real-time, allowing for faster and more responsive operations. With real-time analytics, you have the power to respond swiftly to changing market dynamics, identify emerging trends, and seize opportunities before they fade away. It’s like having a nimble and swift chariot that propels your business forward, helping you stay ahead of the competition.
2. Enthralling User Experience
SAP S/4HANA’s intuitive interface and personalized dashboards transform ERP navigation into a delightful journey. It’s like stepping into a realm of effortless elegance, where tasks are completed with grace and efficiency, where your teams can work seamlessly, unlocking their full potential and driving productivity to new heights.
3. Declutter Your Landscape with a Simplified Data Model
SAP S/4HANA can help you bid farewell to the tangled webs of complexity and data redundancies. It enables you to declutter your business landscape, allowing you to focus on what truly matters—innovation and growth. With a simplified data model, your organization gains agility, flexibility, and the ability to adapt swiftly to changing business needs.
Now that you are aware of the business benefits let’s discuss how you can prepare for SAP S/4HANA implementation.
Prepare For SAP S/4HANA Implementation
With the right foundations in place, organizations can embark on their SAP S/4HANA implementation with confidence, ready to unlock the full potential of this transformative platform.
1. Assessing Business Readiness:
Assessing the organization’s readiness for SAP S/4HANA implementation is like taking stock of your supplies before embarking on a grand expedition. Evaluating data readiness ensures that your information is accurate, complete, and compatible with the new system. Additionally, allocating resources appropriately – including skilled personnel and budget – ensures that you have the necessary support to navigate the implementation journey smoothly.
2. Building the Implementation Team:
On a voyage, each member has a vital role to play. Project managers steer the entire implementation process. Functional consultants bring their expertise in specific business areas, ensuring that SAP S/4HANA meets your unique requirements. Technical experts handle system configurations, integrations, and customizations. Together, this cross-functional team brings together diverse perspectives, fostering synergy and ensuring that all aspects of the implementation are addressed comprehensively.
3. Chart your Course by Defining Implementation Goals and Scope:
Defining clear goals and scope for the SAP S/4HANA implementation provides a clear direction and prevents aimless wandering. By identifying key business processes, you prioritize areas that will benefit most from the new system. This focused approach optimizes time and resources enabling effective project planning and increasing the likelihood of a successful SAP S/4HANA implementation.
Six Phases of SAP S/4HANA Implementation
Each of the following well-defined phases of the SAP S/4HANA phase brings your organization closer to harnessing its and unlocking new levels of efficiency, agility, and competitive advantage:
Phase #1 Project Planning and Preparation:
Planning and preparation are like laying the foundation for a solid structure. Activities in this phase include creating a detailed project plan, establishing timelines, and defining deliverables. By clearly outlining project objectives, tasks, and responsibilities, organizations ensure a structured and well-organized implementation process.
Effective stakeholder communication is vital during this phase, keeping everyone informed and engaged. Change management strategies are implemented to address any resistance to change, ensuring the smooth adoption of SAP S/4HANA.
Phase #2 System Installation and Configuration:
System installation and configuration start with assessing hardware requirements and designing the system landscape, ensuring optimal performance and scalability. The SAP S/4HANA system is then installed, configured, and integrated with other systems, creating a cohesive IT ecosystem. This phase requires careful consideration of factors like network infrastructure, security, and software installation.
Phase #3 Data Migration and Conversion:
Data migration and conversion are like transferring belongings to a new home. Legacy data is extracted, transformed, and loaded into the SAP S/4HANA system. This process involves data cleansing, eliminating duplicates, and ensuring data accuracy. Data validation is crucial to verify the integrity and consistency of migrated data.
Phase #4 Customization and Configuration:
This phase is like arranging furniture in a new space. Configuration involves setting up master data, defining workflows, and configuring system functionalities. This phase ensures that SAP S/4HANA aligns with the organization’s unique processes, enabling efficient operations and improved user experience.
Phase #5 Testing and Training:
Testing and training form the backbone of a successful SAP S/4HANA implementation. Thorough testing is conducted to validate the system’s functionality, performance, and data accuracy. This includes unit testing, integration testing, and user acceptance testing.
Training programs are designed to equip end-users with the necessary skills and knowledge to effectively utilize SAP S/4HANA.
Phase #6 Go-Live and Post-Implementation Support:
Going-live is like opening the doors to a new facility, enabling users to work with real data. Post-implementation activities include monitoring system performance, addressing user feedback, and providing ongoing support. Continuous improvement initiatives and enhancements are implemented based on user experience and evolving business needs. Regular system maintenance and updates ensure the system’s optimal performance and long-term success.
These are some best practices and lessons learned from previous SAP S/4HANA implementations. They offer valuable insights that can guide your organization toward successful implementation. These can help you avoid common pitfalls and maximize the benefits of SAP S/4HANA.
Strategies You Can Use to Overcome Common Challenges
Challenges during SAP S/4HANA implementations can vary, but some common ones include data migration complexities, resistance to change, resource constraints, and technical integration issues. To overcome these challenges, organizations should:
Engage experienced consultants and leverage their expertise.
Invest in data cleansing and migration tools to streamline the process.
Prioritize change management activities and communicate the benefits of SAP S/4HANA.
Allocate sufficient resources and budget for implementation and post-implementation support.
Collaborate closely with SAP experts and leverage their guidance and best practices.
Monitor the implementation progress regularly and adapt the plan as needed.
How Can Fingent Help?
Fingent can provide comprehensive services to deploy SAP S/4HANA for better supply chain management. We at Fingent offer consulting services to assess your supply chain management requirements and design a customized SAP S/4HANA implementation strategy. Our advisory services provide expert guidance on how to optimize your operations and drive digital transformation.
Are you currently using an older version of SAP ERP? If so, we can analyze your existing system, assess the impact of the conversion, and guide you through the conversion process.
Fingent leverages SAP Leonardo’s intelligent technologies, such as machine learning, IoT, and analytics, to enhance your supply chain management processes. With our expertise in SAP S/4HANA and supply chain management, we can guide you through the entire deployment process, from strategy and implementation to ongoing support.
Ashok leads Fingent’s SAP Consulting practice for ANZ, SE Asia, The Middle East and Africa (EMEA), and other global clients. More specifically, he helps companies improve operational efficiency by enhancing their digital cores and improving their application integration. Ashok has amassed over 20 years of leadership and consulting experience having worked with Global giants like SAP, IBM Consulting, Capgemini, & Oracle in his previous assignments.
Connect with Ashok via LinkedIn and learn how your business can excel with recent SAP trends.
The world of technology keeps evolving and waits for no one, so it is our responsibility to keep up with it rather than fall behind. The healthcare industry has for a long time been using software development systems to monitor and ease work-lifestyles; now it is time to customize this software to make them function and run exactly the way you need it to. Custom software development has made life and business significantly easier for innumerable industries and is poised to revolutionize the Healthcare Industry as well. This article will tell you all you need to know about it.
Importance Of Healthcare Software Development
Healthcare software systems provide innumerable benefits to hospital management, from improved productivity to reduced medication errors. It streamlines the workflow, enhances data quality, drastically reduces errors, and boosts patient experiences. Rising technological advancements also help with hospital administration and operations.
Benefits Of Customized Healthcare Software Development
The overall benefit of using customized healthcare software is overall progress and betterment. This should be reason enough to convince anyone to adopt custom healthcare software but if it is not, listed below are a few of the other benefits of this type of software development:
Increased security – Thanks to the inculcation of software in healthcare, hospitals are now sending, storing, and retrieving data through the web. Custom software solutions will guarantee the safety of this personal medical data.
User-friendly experience – The target audience’s desired product is taken into consideration by software designers and user interface designers. Software designers can also consider specific aspects of an application to make it more alluring and interactive.
Customizable features – Customization is the buzzword right now, and custom software provides it like no other. Customer feedback is prioritized, and the generated product is more streamlined and efficient. Customized software will handle specific problems, and this aspect makes it attracts and brings in more loyal customers or patients.
Quality of diagnostics – Technology is well known for its brilliance in efficiency. Diagnostics run by a customized software solution have proven to have outstanding quality and accuracy because these solutions imbibe knowledge from innumerable sources and compare results faster. Hence, healthcare providers can proffer improved healthcare if they rely on custom software solutions.
Healthcare software development is the creation of any software for the healthcare sector to facilitate hospitals and improve equipment management. It also helps with administering electronic records, managing health records, providing diagnoses and treatments, improving patient care, and reducing costs.
Healthcare software development plays an important role in everyone’s life. For doctors – it reduces paperwork and increases collaboration with other specialists. For patients – it enhances patient outreach, improves healthcare quality, and eases access to medical data. Lastly, it improves medical business management and streamlines management processes for organizations.
Healthcare organizations, just like any other organization, have their own set of challenges that cripple them. Custom Software can address most of these challenges and fix them.
Cyberthreats – The skyrocketing rate of cyber security attacks threatens to endanger the personal medical data of patients and, ultimately, the reputation of a healthcare center. Custom Software can fix this with its exceptional security firewalls and customized cyber security.
Patient Experience – When patients experience favorable care, they are more likely to heed medical advice and this is essential for better healthcare outcomes, boosting patient retention rates and lowering malpractice risk. Custom software can help here, too by enhancing the user experience and user interface by creating more interactive, customized, and enticing products.
Key Considerations for Healthcare Software Development
Now that we have established the importance of custom healthcare software development, here are some key considerations:
1. Compliance And Security –
Medical records are very sensitive data, and it is the responsibility of the healthcare facility to protect them carefully. Abiding by the international security laws of HIPAA, PCI, and IOS is a must, along with deft investments in specialized medical data security. Ensure that your partner conducts adequate software checkups to detect any potential vulnerability.
2. User-Centred Design –
Customized healthcare software’s main target is its audience, so focusing on their comfort or ease is a top priority. Inclusivity of all kinds, from senior users to less literate users, is a crucial thing to keep in mind when designing an interface for the organization. Properly incorporated user-centered designs are vital for an intuitive and efficient workflow. Software Designers usually build a simple and easy-to-use user interface (UI) and a user experience (UX).
3. Interoperability and Integration –
Interoperability, in simple words, is the ability of a software or system to work compatibly with other products and systems. It helps facilitate organized and effective data exchange between data systems. To avoid complications with regard to personalized information or reports of customers while sharing data between systems, especially when introducing new versions of the same software to different platforms, efficient interoperability is important.
4. Scalability and Flexibility –
Scalability and flexibility are other critical considerations to remember. It is imperative to design a product capable of scaling up as your healthcare organization grows. Ensuring that your customized software developed is flexible and can change and segue according to wavering customer demands.
5. Data Analytics and Insights –
Data analytics is essentially the process of studying raw data in order to determine trends and enable enhanced decision-making. This transformation of data done by custom software into insights can drastically leverage data to enhance decision-making, patient outcomes, and overall operational efficiency.
Let’s now get into the development itself. Here are some steps to ensure that the development goes smoothly and provides the best outcomes:
1. Requirements Gathering and Analysis –
It is always best to make a detailed analysis of your organization, its needs, and budgets before diving into a custom software development project. Consult well-versed software designers and healthcare professionals, jot the requirement details, and communicate with your team members to obtain an unbiased perspective.
2. Design and Development –
In this step, the analysis generated is used as input and software infrastructure for implementing software development. Software developers first draw a synopsis of the details for the application, including specific aspects such as User interfaces, System interfaces, Network and Network Requirements, and Databases.
Following close behind the design stage is the development stage. It is the stage where coding starts and all components of the software are implemented. The use of agile methodologies and interactive interfaces to improve user satisfaction, flexibility, and feedback incorporation is crucial during this phase of development.
3. Quality Assurance And Testing –
The testing period begins at the end of the coding stage. Here the modules are circulated for testing. Although testing may not seem like a necessary step, skipping it will ultimately result in the downfall of software. The developed software should be tested thoroughly, and developers fix any vulnerability discovered. There are various tests that need to be conducted after coding of software; these include – functional, usability, and security testing.
4. Deployment and Training –
After the product has been sufficiently tested, the software is deployed into the market or organization scheme. In the case of UAT (User Acceptance Testing), a production environment is created, and the customer, along with the developers, partakes in the testing.
Case Studies
Fingent has been a leader in custom software development for the healthcare sector and has created unmatched solutions for its clients. Here are a few examples:
A Data Analytics Solution for NHS: With the wide range of hospitals under its governance, the NHS required a data visualization tool that would help them compare healthcare performances across the hospitals and showcase the best ones. Fingent helped develop a solution that was customized to the NHS’s specific needs and designed an application with interactive visuals and real-time access to insights.
Fingent’s portfolio includes top-notch solutions like this, including an online engagement platform for NovitaCare and a patient care solution to promote effective communication in the healthcare ecosystem. Working with clients globally, Fingent has been able to have a direct impact on simplified patient care, operational efficiency, and cost savings for healthcare providers.
Future Trends In Healthcare Software Development
The future evidently holds great plans for healthcare software. We have only skimmed over the uses and possibilities that technology has introduced to healthcare; there are so many more possibilities.
1. AI in Healthcare
Artificial Intelligence is the most beneficial factor of technology for the healthcare industry. It can effortlessly mimic human cognition in analyzing, interpreting, and evaluating complex medical data. AI can perform data analysis through the healthcare system and can be widely used to predict patient admissions and improve clinical workflows.
2. IoT in Healthcare
IoT (Internet of Things) has the potential to enable healthcare professionals to supervise their patients more accurately. It can equip healthcare workers and professionals with the tools to deliver excellent care and treatment to patients. Exploiting this technology and several tech-powered wearables that enable real-time tracking, end-to-end connectivity, and remote monitoring are some of the other areas that IoT will assist.
Summary
Healthcare Software Development benefits institution staff, patients, and administrators. Although it might seem quite diverse and may come across as a daunting task, with the right partner on your side your journey will be successful.
Look for a partner in Fingent, and we will help you navigate the complexities and compliances that come with the development of healthcare software solutions.
Vinod has conceptualized and delivered niche mobility products that cater to various domains including logistics, media & non-profits. He leads, mentors & coaches a team of Project Coordinators & Analysts at Fingent.
Augmented Reality in Retail: Use Cases & Business Benefits
Try Before You Buy: Creating Interactive Retail Shopping Experiences with AR
Imagine waking up to a record sales conversion on your eCommerce portal! Your customers are 20% more engaged and satisfied with the shopping experience. Your business gains boosted customer trust, brand value, and improved ROI!
Yes, it’s possible with Augmented Reality!
Augmented Reality in Retail is revolutionizing shopping experiences expeditiously! With AR in retail, customers can interact, customize, and engage with products better, so that they make the right purchase decisions. Nike’s Virtual View is one top example of how WebAR in Retail boosts customer engagement and trust!
But of course, it’s only natural to be a little skeptical before investing in any new business technology. That is why we bring you a detailed guide on what is Augmented Reality, and how your Retail and eCommerce firms can smartly deploy and benefit from augmented reality services !
Simply put, Augmented Reality (AR) superimposes digital content and information onto a user’s real-life scenario to enhance their virtual experience of the existing physical environment. The improved version of the physical world is attained by leveraging the capabilities of the computer-generated display, visuals, sound, text, and graphics which augments the user’s real-world experience.
AR will allow you to search things visually by simply pointing out mobile cameras toward objects in real-life surroundings. The Live View feature in Google Maps is a leading example of how AR allows users to visualize their destinations in the real world. Nintendo’s Pokémon Go App and the photo filters on Facebook and Snapchat are some of the popular examples of AR today.
However, AR is not just a gaming or navigational application. Several industries today, including consumer products and retail, are implementing AR to improve their operational and marketing abilities. Leading ecommerce brands, as well as in-store retailers, are highly investing in AR to build and deliver top-notch brand experiences.
By 2024, the number of mobile AR users will reach 1.73 billion.
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By 2024, the number of mobile AR users will reach 1.73 billion.
Why Is Augmented Reality Important In Retail and eCommerce?
Millennials are the core shoppers today, and they need services at their fingertips! Standing in long queues to grab that limited offer is off the trend! Now shoppers love to book it first online.
With Augmented Reality in Retail, online shopping experiences takes a new turn. Customers get to virtually try on items, customize and interact with the products better so that they make quick and smart purchase decisions. Getting complete satisfaction with online shopping increases brand trust immensely, giving retailers an immediate boost to expedite sales! The more reasons to implement AR in Retail!
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40% of consumers say they would pay more for a product that they could customize in AR.
What are the Latest AR Trends in Retail?
Today’s customers value personalization and convenience over pricing and product. Augmented Reality allows brands to develop smart retail experiences that influence their customers’ buying decisions.
AR makes online selling easier and more comfortable by creating virtual simulations for users to interact with a product, just like how they try a fashion outfit in a physical store. Using AR, retail customers can virtually visit their favorite brand stores, try products, and make comparisons, without leaving the comfort of their homes.
Top AR Trends in Retail Today
Improved In-store Experience
Shopping Sizeable Products
WebAR
Try Before You Buy
Experiential Marketing
AR Product Configurators
Improved In-store Experience
Improved In-store Experience
Using AR apps on mobile devices, customers can now quickly access product details, try out varied colors of the desired products, and make purchase decisions faster without actually trying each one out. The popular brand Lacoste gained much traction when they implemented this AR feature to bring their sports shoe colors to life!
Shopping Sizeable Products
Shopping Sizeable Products
Furniture and electronics brands are now highly using AR to improve their point-of-sales by letting their customers view the size, color, and look of the products in their selected space! Here’s a look at how Fingent, using web-based AR and 3D configurator, is making business smarter for retailers.
WebAR
WebAR
Make your website content interactive! Shoppers today dislike skimming through large content to understand product features. With WebAR, retailers can implement top AR features on websites so that customers can view the styles and fittings of clothes and accessories in augmented reality without downloading any further apps. ‘Nike Virtual View’ is one example of this brilliant feature.
Try Before You Buy
Try Before You Buy
Virtual try-ons powered by AR allow customers to try products without physically visiting the stores. Top eyewear and cloth stores are now letting their customers visualize how they look in different products right from home before purchasing them.
Experiential Marketing
Experiential Marketing
AR’s interactive visualization features enable retailers to entice a consumer from product consideration to product purchase through experiential marketing. Top beauty brands are now allowing customers to experience scientifically validated skin assessments and photo-realistic makeup simulations.
AR Product Configurators
AR Product Configurators
Retailers can create interactive product catalogs that display each product in a digital format that customers can explore. Nike’s sneaker configurator employs AR technology that allows customers to personalize their sneakers extensively by browsing product catalogs, is a fascinating example of this trend!
AR will enable retailers to deliver impactful, well-timed, and relevant user experiences that increase customer value, both in physical stores as well as in ecommerce!
Enriching Customer Experiences With Smart Malls Of The Future!
Right from parking to shopping to food, AR is reimagining mall experiences.
Notify your customers on their mobile about your top deals as they walk past your store!
Make mall visits fun for your customers. Add in some AR games to the mix!
Watch more on how your business can leverage AR for a unique and smart mall experience!
Why is AR a Powerful Retail Sales Channel?
By 2025, nearly 75% of the global population and almost all people who use social or communication apps will be frequent AR users. AR adoption will see growth in these four key areas:
But why use AR for retail?
Research shows the top reasons why customers return their products.
AR-integrated ecommerce websites and applications can run on any smartphone allowing customers to contextually experience every product at scale. Immersive product discovery experiences lead to better conversions as retailers can capture shoppers’ attention at the decision-making stage.
Brands that implement AR for Retail Sales will see:
AR offers shoppers innumerable options to interact with consumer products in a more personalized way. Customers aren’t anymore held back by a limited number of product images and videos. With AR, every single online session can be turned into a powerful sales channel.
Capture shoppers’ attention at the decision-making stage | Allow shoppers to personally interact with products | Turn online browsings into powerful sales channels
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32% of consumers use AR while shopping!
How Does AR Increase Sales in Retail?
AR use cases in retail are growing in leaps and bounds. Across the B2C, D2C, and B2B realms, AR will bridge the gap between online selling and the customer experience in the following ways.
AR can improve complex warehouse operations by streamlining warehousing management activities such as order allocation and picking, inventory control, material handling, and packaging. Using an interactive 3D warehouse layout, retailers can improve their warehouse planning.
Locate products and process orders faster.
Quickly extract necessary information (order number, trolley number, deposit bin information, passage numbers).
Expedite loading and unloading processes.
Achieve zero-delay deliveries through warehouse optimization.
Increases your sale orders and drives revenue.
Virtual Fitting Rooms
Virtual fitting rooms allow your customers to try on clothing items, jewelry, and other accessories even if they don’t visit your physical store. Even without touching an item, shoppers can see the size, style, and fit of apparel before they buy it. According to Shopify, an omnichannel shopping experience powered by AR nudges online shoppers to spend 10% more.
Superimpose the visuals of your items on live video feeds for your customers.
Create a virtual dressing room using Augmented Reality features.
AR-powered virtual mirrors can save valuable retail space in your brick-and-mortar stores.
Avoid the need to set up separate trial rooms.
Placement Previews
IKEA Place App’s AR feature allows customers to visualize how a new piece of furniture will fit their space. After selecting an item from IKEA’s catalog, the customer can point their mobile camera anywhere in their surroundings to see the furniture’s placement, adjust it from different angles, take photos, and share it with their friends for feedback.
The highly interactive preview experience keeps users motivated throughout the buying journey.
The seamless and fluid experience will encourage customers to return for more purchases.
This automatically boosts customer loyalty and brand recognition.
Guarantees conversion ten times more.
Route Optimization
Not just online and shopping experiences counts to customers. When products are delivered quickly and smartly, there are much more chances for a customer to build their trust in brands. With AR enabling effective navigation capabilities, routes can be optimized for seamless delivery channels.
Develop AR-powered apps that enable the delivery teams to plan their travel smarter.
Plan shortest route options, traffic updates, map views, and more.
Support your delivery partners with additional assistance just from their smartphone cameras, leading them to the right routes.
Ensure no package delivery goes missed or undelivered.
Interactive AR Packaging
AR-enabled interactive packaging offers consumers a highly engaging shopping experience that will boost ecommerce and in-store sales. Customers could scan a QR code on the retailer’s package to understand the latest offers and discounts, new product roll-outs, or read the brand’s story. Jack Daniel Distillery’s smart AR packaging allows users to take a closer look at their whiskey-making process and explore their growth story.
With AR, product packages aren’t throwaway junk anymore.
Encourage users to scan QR codes on food packaging to get exclusive recipes and cooking videos of top chefs.
Use interactive AR techniques to encourage shoppers to recycle packages and share their product experiences with others.
Interactive Business Cards
AR takes your plain business cards to the next level by allowing you to add 3D objects, interactions, animations, and powerful virtual components on top of your physical business cards. When you point your smartphone camera toward the card, you can see an interactive display of your business profile. AR allows you to incorporate numerous features into your V-card such as videos, audio, images, 3D objects, social links, animations, and URLs, besides your contact info and designation.
Stand out from your competitors and provide prospects with instant resources.
Increase curiosity and prompts your clients to access more information about your business.
Immersive and unique experiences in the real world improve your business’s credibility and doubles lead capturing.
Interactive business cards shorten the sales cycle and increase customer appointments and engagement.
Complete Product Information
AR allows superimposing additional product information that your customers may not get easily in physical or online stores. Processing product information is the most significant aspect that influences a customer’s buying decision. Customers want to know if the products they buy will fit their purpose. Top automotive brands such as Mercedes Benz and Hyundai use AR-powered digital car manuals to explain automotive features in a highly interactive way.
Digitally delivering the right information will simplify the product discovery process for the consumer, boosting sales.
Customers can avoid scrolling through large user manuals.
Pointing to a specific feature with mobile cameras will provide the necessary information required to impact the buyer’s decision.
The age of analyzing products via videos and images is gone! Customers now need more! With AR, realtors can bring their products closer to their customers, enabling them to interact with the items meanwhile establishing added brand value and customer trust!
Real-World Cases Of Boosted Customer Experience with AR
AR Taking Cabin Manufacturing To New Heights: Use Case
Complex designs, large customer requests, and inaccurate floor plans often challenge and restrict the operational efficiencies of shed and cabin manufactures. Leading players of the industry are now trying to implement modern approaches at each stage of their process to streamline functions and improve performance. How can AR help in this?
With a customized software solution featuring 3D web configurators
Customers can build and design their own sheds using AR
61% of consumers say they prefer retailers with AR experiences.
Augmented Reality vs. Virtual Reality
Many people use Augmented Reality and Virtual Reality interchangeably thinking that both technological concepts are the same. Though both AR and VR help creates immersive and interactive experiences, both are different in their own niches.
Augmented Reality
Augments the real-world experience of the user
Creates virtual experience by overlaying digital content on top of what the user is already seeing
Detects markers such as barcodes or QR codes to deliver AR animations to specific user locations
Explored best with smartphones
AR SDKs empower mobile apps to detect and capture real-time user environments
Reflects true-to-life conditions and real-life scenarios
Virtual Reality
Creates a fully-immersive virtual environment
Total immersion is accomplished by shutting the user from the real-world
Virtual Reality Modeling Language or VRML experiences delivered via a client-side interface to simulate virtual environments
Explored best with a VR headset
VR SDKs allow users to navigate pre-loaded and cloud-stored streams by using controllers and environment trackers
Virtual representation of real-life conditions
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Augmented Reality Boosts Online Shopping Sales Up To 200% - Forbes
Augmented Reality In Retail: Why Is It Picking Up Steam In Today’s Digital Age?
AR will boost your customers’ trust and drive their purchasing confidence.
Real-time product visualizations and virtual trials ensure that retailers are able to deliver products that match their customers’ expectations. AR reduces your marketing costs and increases your customer satisfaction.
AR retail experiences will eliminate the friction between sellers and buyers and maximize the probability of purchasing. When customers receive their orders as expected, it will decrease your product returns.
The rise in ecommerce demands delivering more successful online experiences. Retailers leveraging augmented reality can rest assured that they aren’t left behind in the competition.
Interactive virtual experiences arouse your customers’ curiosity and motivate them to explore your products. AR experiences such as virtual try-on persuade customers to come back and shop for additional products.
AR-enabled shopping experiences collect insightful data on customers’ shopping patterns, buying behavior, interests, and preferences. Retailers can use these insights to run targeted marketing campaigns and develop more personalized products.
The demand for contactless experiences triggered by the COVID-19 pandemic is here to stay. As people are more concerned about their personal hygiene and contamination risks, retailers can employ AR to connect with their customers and keep the show running.
Customers place emphasis on the value they get when buying from you. CX is the key brand differentiator that boosts customer loyalty today. With AR, you can optimize every customer touchpoint to deliver unmatched CX.
AR ecommerce apps can serve as your shop assistants and sales agents that take you through product features and benefits. You don’t have to hire expensive labor for showing the customer around, as AR does the heavy lifting.
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71% of consumers say they would shop more often if they used AR.
Fingent’s AR-enabled Applications for Retailers
Be it in-store or ecommerce, Fingent top custom software development company, enables retailers to deliver seamless shopping experiences to their consumers by leveraging technology to the fullest. Our AR retail solutions effectively bridge the gap between consumers and sellers:
1. Advanced In-store Experiences
2. AR Product Visualizer
3. Interactive User Manuals
1. Advanced In-store Experiences
Leveraging AR, we build powerful retail applications that offer shoppers an enriching in-store experience. Some of our top solutions include AR pop-up stalls that drive more foot traffic to physical stores, AR product guidance applications, web-based AR ecommerce apps that don’t require separate downloading, virtual try-ons for jewelers and cloth retailers, and AR visual merchandising to build buzz and brand awareness.
2. AR Product Visualizer
AR offers an excellent opportunity for retail shoppers to personalize their products by adding or removing features according to their tastes. Personalized experiences lead to better and faster purchase decisions. Consumers can view their selections in real-time and on a real scale to narrow down their choices. AR helps them overcome the common retail challenges such as mismatch of color, size, fit, design, material, and quality. For instance, they can choose the right washing machine by examining its features, color, front load or top load, energy usage, and so on.
3. Interactive User Manuals
Virtual technicians and interactive user guides that display operation instructions using AR will simplify complex product installations and configurations. Using a smartphone camera, users can explore the features of an electronic device, a vehicle, or a coffee machine. By superimposing computer-generated displays on top of the user’s view of the product feature, AR will help them understand the product demonstrations and instructions quickly. Users can verify if they are executing each step correctly and follow the simple DIY troubleshooting tips to ensure that the product functions well.
Augmented Reality Reshaping eCommerce!
Bring showroom-like experiences to your customer’s fingertips.
No more restrictions on a wide range of product displays.
Let your customers interact with your products and customize them right from the comforts of their homes.
What more on how you can smartly and seamlessly deploy AR for your eCommerce!
How Fingent Can Help Your Business Build Intuitive Apps With AR
With our expertise around ARKit for iOS Platforms, Spark AR, Lens Studio, Vuforia, Web AR Solutions, and AR Core for Android Platforms we help create powerful user experiences that fetch a competitive edge.
eCommerce
Bring the “Wow” factor to your eCommerce with virtual try-ons, preview placements, AR filters, and more!
Healthcare
We help you deploy AR to improve medical training, pediatric MRI evaluation, venipuncture procedures, dentistry, and more!
Equipment Maintenance
With AR connect faster with your machines to work smarter at reduced costs, and effective time management.
Augmented Reality streamlines retail operations to make shopping easier and convenient for both online and offline buyers. AR replaces physical fitting rooms with virtual try-on solutions and allows consumers to configure products based on their preferences. AR modernizes retail marketing through personalized content delivery and offers contactless purchasing options which will boost online sales.
3D product visualizations and “try-before-you-buy” digital experiences allow retailers to reduce the cost of returns that affect their ROI. Retailers can develop 3D animations and visual simulations to improve consumer awareness and influence buying decisions. AR helps retailers analyze customer behavior, test their product samples, boost brand engagement, and augment sales.
Full-fledged 3D experiences can improve product research and discovery which will result in more sales. Retailers selling automotive, home furniture, consumer electronics, and lifestyle products can drive traction and make unique selling pitches through AR. Studies prove that AR increases the average product (images and videos) viewing time from 30 seconds to eight minutes. Linking purchasing decisions with the shopper’s emotions will eliminate their doubts about the product and increase your sales volume.
According to Snapchat, 76% of consumers believe that AR will play an integral role in future shopping, with 57% of consumers planning to increase their AR usage in post-COVID times. AR improves a retail brand’s discoverability and increases a consumer’s likelihood to purchase after an immersive experience. AR experience educates and motivates customers at multiple points in the shopping journey, thereby influencing their purchasing decisions.
Today, every retailer needs to pursue an omnichannel retail strategy that revolves around customer-centricity. This requires retailers to personalize their offerings in the best way possible. AR can simplify your personalization efforts as it’s a highly user-centric technology that tremendously transforms the way you market and sell. Augmented retail strategy improves both your business’s bottom line and customer experience.
Today we live in a world where machines possess an extraordinary ability to learn, reason, and make decisions, much like the human mind. This remarkable realm of technology known as Artificial Intelligence is not merely a product of science fiction or futuristic imagination. It has become an awe-inspiring reality that is transforming the landscape of countless industries.
But that’s just the tip of the AI iceberg.
In mobile development, AI can transform your customer’s device into a personal shopping assistant, a language guru, or a creative photographer all in the blink of an eye.
It unlocks a realm of possibilities for your customers, from personalized virtual assistants that organize their life, to fitness apps that act as their personal trainers, to healthcare apps that monitor their well-being.
But how do we understand the concept of AI in mobile apps?
Unraveling Artificial Intelligence in Mobile Apps
Simply put, AI is like the brain behind the scenes, making your apps smarter and more interactive.
One of AI’s superpowers is Machine Learning (ML). It’s like a super adaptable brain that learns from data and experiences. Machine learning algorithms analyze massive amounts of information to get better at tasks. They can recognize patterns, make predictions, and even understand your preferences.
Another clever component is Natural Language Processing (NLP). It’s like an AI language translator that allows you can talk to your app, ask questions, and it magically understands and responds. NLP allows your AI sidekick to grasp the meaning behind your words, making conversations with your app feel more human-like.
From Mundane to Marvelous – Benefits of AI In Mobile Apps
Weaving the powers of AI into your mobile apps can enhance user experience. How? Like a brilliant and intuitive companion, AI-powered mobile apps can provide personalized recommendations. AI algorithms analyze user behavior, learn their tastes, and curate a world of suggestions.
Plus, it learns and grows with them. The more your customers use your apps, the smarter those apps become, tailoring their suggestions to your customer’s ever-changing whims and fancies and predicting their move, and effortlessly serving up what they need.
AI brings a layer of intelligence to your apps that takes them to the next level. Here are some key applications that this has made possible:
1. Voice Assistants and Natural Language Processing
40% of mobile users use voice search at least once a day. – Comptia.
Natural Language Processing (NLP) enables the integration of voice assistants like Siri, Google Assistant, and Alexa into mobile apps. No matter how they phrase it, NLP enables your app to decipher the meaning and context of their spoken words.
It is capable of unraveling the intricacies of slang, deciphering accents, and even understanding complex sentences with multiple layers of meaning. It’s like having a language expert at your beck and call. But it doesn’t end there. NLP allows voice assistants to learn from every interaction, becoming more intelligent over time.
2. Personalized Recommendations
AI algorithms can analyze user data to provide personalized recommendations in mobile apps by utilizing machine learning techniques:
Data Collection: Mobile apps collect user data through various means, such as user registrations, app usage tracking, explicit ratings, and implicit signals like clicks, views, and interactions.
User Profiling: Such data is used to create user profiles that capture individual preferences, interests, and behaviors.
Pattern Recognition: AI algorithms can identify similarities based on factors like item attributes, past behavior, and user demographics.
Recommendation Generation: Based on the identified patterns, the algorithms generate personalized recommendations. For example, in a music app, the algorithm might suggest songs or artists similar to the user’s previous listening habits or recommend popular tracks among users with similar tastes.
The benefits of personalized recommendations for user engagement and satisfaction are significant:
Enhanced User Experience: Users are more likely to discover new content they enjoy and spend more time using the app.
Improved Discovery: Personalized recommendations help users explore new music genres, discover new movies or shows, or find products that suit their tastes, leading to greater satisfaction.
Time and Effort Saving: With personalized recommendations, users can find relevant content more quickly and easily.
Increased User Retention: When users receive preferred recommendations, they are more likely to remain engaged with the app.
Business Benefits: Personalized recommendations result in improved conversion rates and increased customer loyalty.
3. Image and Video Recognition Tasks
AI plays a crucial role in mobile apps across industries, including e-commerce, social media, entertainment, gaming, and more. For example:
Facial Recognition: This technology is widely used in mobile apps for various purposes, such as authentication, photo tagging, and personalization.
Object Detection: With AI algorithms, mobile apps leverage object detection for a range of purposes, such as visual search and safety features.
Augmented Reality (AR) Experiences: AI algorithms are employed in mobile apps to enable applications like virtual try-on for shopping, gaming, and navigation.
The integration of AI-powered chatbots in mobile apps revolutionizes customer support and interaction by enabling efficient and automated communication with users. Using AI algorithms, chatbots recognize the intent behind user queries and quickly search and retrieve relevant information to address user queries effectively.
Success Stories
Mobile apps have been able to enhance user satisfaction, drive revenue growth, and achieve operational efficiency, resulting in their success in the mobile app market. Here are some examples:
1. Instagram
Instagram, one of the “big three” social media platforms, utilizes AI algorithms to provide personalized content recommendations in the Explore tab. This greatly improves user engagement by helping users discover relevant posts and accounts. AI is also used for content moderation, and identifying and filtering out inappropriate or spammy content, thus creating a safer user environment.
Impact: AI integration in Instagram has contributed to increased user engagement by facilitating content discovery and improving user safety by detecting and removing harmful content. Today it is 4th most used social media platform and 5th most visited website.
2. Uber
Uber, a ride-hailing platform, employs AI algorithms to optimize its dynamic pricing system. Machine learning models analyze supply and demand patterns, traffic conditions, and historical data to determine surge pricing, ensuring efficient allocation of drivers and meeting high-demand periods.
Impact: AI integration in Uber enables efficient pricing strategies, ensuring the availability of drivers during peak demand and generating increased revenue for the company.
In 2022, Uber experienced substantial growth with a revenue of $31.8 billion, marking an 82% increase from the previous year. Furthermore, the number of completed trips also saw an increase, with Uber drivers recording 7.6 billion trips, exceeding the previous peak of 6.9 billion trips in 2019.
3. Amazon
Amazon, a leading e-commerce platform, extensively uses AI across its mobile app for personalized product recommendations, dynamic pricing, inventory management, and fraud detection.
Impact: AI integration in the Amazon app has led to increased user engagement by providing relevant product suggestions, improved customer satisfaction through personalized experiences, optimized pricing strategies, and enhanced operational efficiency.
In Amazon, it was observed that there is a 42% likelihood of a customer proceeding to a prospective product purchase. On the other hand, Walmart and Etsy have recorded figures of 16% and 13% respectively.
Amazon’s Alexa has taken over the world’s smart speaker industry, by securing an impressive 26.4% market share.
Emerging Trends in AI For Mobile Apps
Emerging trends in AI for mobile apps are shaping the future of mobile app development. Here are two key trends:
1. Edge Computing: Edge computing involves processing data locally on the device or in nearby edge servers, reducing the reliance on cloud computing. This trend enables AI-powered mobile apps to perform complex tasks and analysis directly on the device, leading to faster response times, enhanced privacy, and reduced dependency on internet connectivity.
Implications: The increasing adoption of edge computing enables apps to respond quickly to user inputs, process sensor data in real-time, and provide immediate feedback, leading to faster and more seamless experiences.
2. Federated Learning: Federated learning allows AI models to be trained collaboratively on decentralized data from multiple devices without transferring sensitive user data to the cloud. Each device performs local model training, and only model updates are exchanged, ensuring privacy and data security.
Implications: Future advancements will likely include greater transparency, explainability, and fairness in AI algorithms to ensure user trust and mitigate potential biases or discriminatory outcomes.
In this era of technological revolution, artificial intelligence stands as a beacon of innovation and possibility. AI integration in mobile apps offers compelling benefits such as personalized experiences, improved user engagement, increased efficiency, advanced functionalities, data-driven decision-making, competitive advantage, and future-proofing.
These reasons make AI integration a strategic choice for app developers looking to deliver exceptional user experiences and drive the success of their mobile app projects.
By partnering with Fingent, you can leverage our expertise in AI and mobile app development to unlock the transformative potential of AI in your app projects. From custom travel apps to apps using AI enabled chatbots and virtual assistants, Fingent has created unique solutions for clients across the globe. Our commitment to delivering tailored solutions, adherence to data privacy, and end-to-end services make us an ideal choice for AI mobile app development.
Tony believes in building technology around processes, rather than building processes around technology. He specializes in custom software development, especially in analyzing processes, refining it and then building technology around it.He works with clients on a daily basis to understand and analyze their operational structure, discover (and not invent) key improvement areas and come up with technology solutions to deliver an efficient process.
“A simple rule: always give people more than they expect.” – Nelson Boswell
The cycle of business starts and ends with customers. Keeping them satisfied and happy is the number one rule of any business that dreams of being successful. Customer needs and expectations never cease, so businesses should always be prepared to meet and exceed their needs. Artificial Intelligence has been a substantial help in this area since the late 19th century, and it consistently finds new innovative ways to amplify its presence in modern businesses.
Meeting Customer Needs and Exceeding Expectations
Recent research reported that a good number of executives have already planned to invest more in rising technology to gain a competitive advantage. Due to the Covid-19 pandemic, almost all businesses were forced to move to an online platform to survive, further underscoring the need to adopt AI technology.
It is extremely imperative to recognize and address the needs, desires, and emotions of people which change from moment to moment. Businesses have to provide their customers and clients with care beyond purchases and respond to the intricacies in their lives. In a world that moves forward so fast, it’s best not to fall behind.
What Is Artificial Intelligence and How Does It Impact Customer Experience?
The textbook definition of Artificial Intelligence is – a semblance of human-like intelligence processed by machines, especially computer systems. AI is used by developers to:
efficiently perform mundane tasks that humans otherwise do.
connect with customers.
recognize patterns.
solve problems.
AI Customer experience is when artificial intelligence tools are used to learn about customers and improve their business experience. The AI technologies that are famously emerging include machine learning, natural language processing, automation, chatbots, virtual assistants, and even enhanced customer experience platforms.
There are three major ways in which AI impacts Customer Experience –
1. Better Understanding Of Customer
Artificial Intelligence combined with machine learning enhances the gathering and analyzing of social and factual data of customers, which then facilitates businesses to gain an accurate understanding of their customers. AI is known for continuously learning and improving from the data it surveys. This enables it to predict customer behavior perfectly.
2. Real-time Decision Making
Making decisions in real-time is the ability of AI to collect fresh data from current interaction with a customer and make a decision with near-zero delay. It is a very effective marketing strategy and often leads to predictive analysis, which is the process of analyzing statistics, data mining, and modeling to make accurate predictions.
3. Hyper-Personalization
Artificial Intelligence, along with all its advanced technologies, proffers content that is specifically relevant to the customer. This eradicates the need to search for services the customer requires manually and adds a layer of comfort to the business and its customization techniques.
Top Ways Businesses Use AI To Tweak Customer Experience
Following are the top 8 utilities that Artificial Intelligence provides to boost customer experience –
1. Personalization
Businesses can easily gain a clear picture of their customer preferences and requirements by using AI and ML technologies which acquire and analyzes social, factual, and behavioral data. AI is built to predict client behavior by regularly surveying and improving the data it collects. This facilitates companies to analyze customer demographics and personal preferences. This, in turn, highlights the relevant products and resources during the browsing process.
2. Chatbots
A chatbot is a conversational AI using machine learning and natural language processing. It is automated and programmed to pretend to be human and carry out programming tasks based on specific triggers. Its unique ability is to conveniently and efficiently generate conversations between two people.
The most commonly found type of chatbot is a “question-answer bot” —this form of chatbot refrains from using advanced artificial intelligence but instead accesses a smaller knowledge base and utilizes pattern recognition.
Artificial Intelligence powered Chatbots make a business’s presence accomplished by allowing customers to find what they are looking for while simultaneously delivering a seamless experience.
Did You Know: 35% of customers want to see chatbots being used more often to improve communication and offer a better experience overall.
The best examples of Chatbots are – Apple’s Siri, Amazon’s Alexa, and Google Assistant.
Using simple rules and past interactions, bots provide insightful replies to any query, making their responses accurate, short, and creative.
3. Predictive Analysis
Predictive analytics, by definition, is to use data collected to predict a business’s future. It utilizes statistical algorithms blended with internal and external data to foresee future trends, ultimately enabling businesses to optimize inventory, enhance delivery times, boost sales, and reduce operational costs. A more accurate and punctual prediction occurs when Artificial Intelligence is added to the mix. Predictive analytics can be used by advanced analytics tools and machine learning models across any industry or business function.
4. Voice Recognition
The voice recognition model functions purely with the aid of AI to
analyze the user’s voice and language,
learn the words spoken,
and then bring forth outputs with transcription accuracy as text data on a screen or model content.
With the help of this technology, devices can interact and respond to human questions in uncannily natural language.
With the ability to understand and converse with human language, Voice AI has opened up great opportunities for businesses to serve their customers better. It efficiently speeds up processes, increases productivity, and scales operations.
Approximately 55% of virtual assistant users prefer speech recognition apps be they proffer a complete hands-off operation of devices.
Examples of businesses that integrated AI for voice recognition and have successfully replaced touch-screen devices are – Amazon Echo, Siri, Google Assistant, Google Home, Amazon Alexa, and a few others.
5. Sentiment Analysis
A sentiment analysis system collects specific customer feedback and uses it to improve company products and services. When AI technologies are fused with this system, it can identify objects or situations that customers feel any negative emotions towards as expressed in text. AI understands the undertone of a statement rather than simply noting a negative or positive connotation.
Sentiment Analysis is majorly utilized by marketers to better understand their consumers’ sentiments, beliefs, and motives perfectly to make advertising to specific groups effective. It has a wide array of benefits ranging from patient insights and online reputation management to competitor analysis and product development.
Almost all social media platforms use Sentiment Analytics powered by AI. This way brands and companies can keep track of the content being shared and censor or filter content that could evoke negative emotions and cause problems.
6. Customer Journey Mapping
A customer journey map as the name suggests, is essentially the visual representation of the customer’s journey from brand discovery to purchase and post-purchase. It enables businesses to retrace a customer’s footsteps and see where their services might need any improvements or upgrades.
All through this journey, AI and Machine Learning play a vital role in ensuring a headache-free shopping experience. There are three essential stages to customer shopping: the Pre-Purchase, purchase, and post-purchase. With the assistance of AI and ML, customers thread these maps and help brands analyze and prioritize activities that impact customers, boosting internal collaboration and coordination.
The benefits of creating a customer journey map are that it helps:
streamline the customer experience,
optimize customer service costs,
accelerate proactive sales solutions to customer problems, and lastly, boost customer retention rate.
Examples of businesses using customer journey mapping are – Home Depot, JPMorgan Chase, Starbucks, and Nike.
7. Fraud Detection
Fraud detection is another surprising area that AI has a distinguished hold over. AI can work with internal security to help organizations improve and protect corporate activities. Businesses can use AI to examine large quantities of exchanges and unravel misrepresentation patterns.
In the case of online fraud detection and prevention, machine learning consists of a collection of AI algorithms that are specially trained with the company’s data to suggest risk rules. The business owner can then enforce the rules to block or allow certain user actions, such as suspicious logins, identity theft, or sketchy transactions.
When fraud detection is handed over to AI and Machine Learning, businesses reap great benefits like – faster and more effective detection, reduced manual review time, faster predictions with bigger databases, and cost-effective solutions.
8. Personal Data Protection
AI and Data Protection are like two sides of the same coin; both are very important, and one cannot progress without the other. We all see and know that AI technology is advancing rapidly; it raises important questions about the use of personal data and the protection and storage of said data in AI systems.
AI is frequently used to minimize the risk of privacy breaches by encrypting personal data and detecting potential cybercrime incidents. It is, therefore, pivotal for businesses to maintain a balance between technological advancements and artificial intelligence with respect for data protection rules and guidelines.
The main benefit of Data Protection Artificial Intelligence is the elimination of human errors and its keen sense for spotting new trends and patterns.
Amazon, Apple, Facebook, IBM, Microsoft, and many other grandiose organizations have implemented this system, and many more are predicted to follow.
AI has been implemented in virtually every facet of our lives and in every industry imaginable. Here are 3 Use Cases that will give you a gist of how they can be applied successfully.
Learning experiences become unique and personalized when the right assistance is provided at each stage of learning. That’s where leading educational institutions are now deploying Automated Intelligence-driven ecosystems to facilitate students to interact with AI-enabled Teaching Assistants (AiTA). The system, when tightly integrated with other Teaching Assistant Bots, enables improved interaction, easy instructor-led training, and enhnaces student-instructor relationship.
2. Simplifying Claims Management for Legal Firms
A typical compensation claims processing takes up to three years for case settlement costing an average of $85000. It’s often challenging for legal firms to balance time, money, and the cases in hand. That’s why they are now implementing AI and machine learning to improve performance efficiency. Utilizing AI and machine learning to settle claims can help legal firms reduce costs up to 57%.
3. Netflix Gets You!
Netflix is the largest streaming platform, with more than 200 million customers globally. It gained a majority of its popularity due to its personalization feature. This streaming service uses AI to create a personalized home screen interface for individual subscribers and accounts. When viewers create a new account, they are directed to pick a few of their favorite TV series and movies. The AI at the crux of Netflix analyzes the data fed to it and provides recommendations similar to the favorites picked by the user. It continues to customize the suggestions displayed based on what the user watches.
4. Rolls-Royce Rolls Out Smart, Responsible Manufacturing
To exemplify the impact of AI on Predictive Analytics, we can look at Rolls-Royce, one of the world’s largest manufacturers of aircraft engines. It deployed predictive analytics to help drastically reduce the amount of carbon produced in its engine’s product while simultaneously optimizing maintenance to assist clients and keep their planes flying longer.
5. Ask Julie!
“Ask Julie” is Amtrak’s virtual assistant. Amtrak, the national passenger railroad company of the United States has implemented this chatbot to the best advantage. Ask Julie has successfully helped provide Amtrak provide a seamless customer experience to “over 375,000 customers on their website each day and over 30 million passengers on over 300 trains each year.” The result – an 8X return on investment, more effective customer services. and reduced email costs.
Finding The Right AI Partner – A Few Tips
Digitalizing a business can be very daunting, especially when you want to integrate Artificial Intelligence into its core. Finding a partner who understands you and can communicate well with you is quite hard to find, but you must not give up hope! Keep looking because it is better to spend a little more at the start and have a quality setup rather than spend less and have a wobbly foundation that could jeopardize your whole AI implementation. Here are a few tips to keep in mind while looking for a capable AI partner –
1. Priorities
When looking for your potential AI partners, choose someone who can help the business and its employees prioritize and manage workloads.
2. Comprehend The Difference Between Machine Learning And Artificial Intelligence
Although the two may sound like they perform the same functions, do not be fooled. They each have their own region of expertise so look for someone who acknowledges that.
3. Invest In The Right Tools
In the current economy, businesses can not afford to splurge money on luxuries. Pick a partner who understands your company’s budget and can plan a perfect setup for you.
How Fingent Can Help Seamlessly Leverage AI For Customer Experience
Artificial Intelligence is a wide ocean of opportunities, if you have the right swimming gear, you can glide on its surface. Making the right decisions and trusting the right people with your projects should not be taken lightly. Fingent is committed to providing impactful software solutions to meet business goals seamlessly. Our certified experts focus on client-centered transparency and offer complete services with a wide range of Artificial Intelligence capabilities. Our team can boost your business to be more efficient and robust through intelligent technology. We have nearly two decades of experience and completely understand our client’s needs and requirements. Give us a call and let us know how we can help you.
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About the Author
Tony Joseph
Tony believes in building technology around processes, rather than building processes around technology. He specializes in custom software development, especially in analyzing processes, refining it and then building technology around it.He works with clients on a daily basis to understand and analyze their operational structure, discover (and not invent) key improvement areas and come up with technology solutions to deliver an efficient process.
A technology’s light shines brightest when it strives to consistently evolve and cater to the needs of society. In today’s world, running a successful business has become quite a challenge. Organizing all its vital and smaller processes into a unified system can be immensely helpful to business owners. SAP swiftly comes to the rescue here. It is also evidently evolving to reliably meet the needs and demands of modern businesses. In this article we will take a deeper look into these progressions and how they benefit a business.
What is SAP?
SAP is expanded to “Systems Applications and Products in Data Processing”. It was first developed in 1971 by IBM engineers. It integrates and stores common information while ensuring that data flows deftly from one component to another without the need for unnecessary data interference.
SAP is currently topping the charts as the best ERP software and houses hundreds of fully integrated modules overlaying various aspects of business management. There are essentially 2 Types of SAP ERP system Modules: Functional Modules and Technical Modules. Each module focuses on essential business functions, from human capital management and production planning to plant maintenance and quality management.
The Impact of SAP on Modern Business
SAP ERP has a prodigious impact on business management. It houses features that are helpful in every aspect of running a business. It isn’t news that organizations depend deeply on technological tools to collect and rapidly analyze data with an aim to deliver insights into the performance of the business.
SAP S/4HANA is currently used by more than 28 thousand organizations around the globe to process complex data and deliver realistic insights in real time through custom applications and innovative use cases. Listed below are a few fields that are indented by SAP ERP:
1. Retail
Inside the retail industry, S/4HANA specifically thrives as it extends real-time visibility into supply chain operations, ensuring that retailers can manage inventory levels better and boost customer satisfaction. With S/4HANA, retailers track product availability with ease and improve delivery times.
Adidas exemplified this when it installed S/4HANA to streamline its finances and supply chain processes aiding the brand to delivery more personalized customer experiences such as product and fit recommendations.
2. Consumer Goods
S/4HANA causes impressive impacts in the field of consumer goods. It qualifies organizations to efficiently manage product development, production, reduced costs, and distribution processes. Companies using S/4HANA are better at tracking product quality, reducing production errors, and ultimately improving supply chain efficiency.
3. Life Sciences
Life Science is probably the best field to witness SAP ERP technological tools’ magic. This industry uses S/4HANA to access real-time visibility into research and development processes, manage R&D pipelines and bring new products to market more quickly. With S/4HANA, life sciences organizations have the power to better manage their regulatory compliance requirements, refine data collection accuracy, and reduce time-to-market for new products.
A global pharmaceutical company titled – Boehringer Ingelheim, successfully implemented S/4HANA in order to better its financial processes and gain real-time insights into its global operations. The system was a grand success and now more than 80 companies in 41 countries from New Zealand to South America are using this system.
Top Ways SAP Is Evolving
Just like any reasonably good innovation, SAP too found room to improve and evolve in order to better benefit its users and drive modernization in the digital world. Aside from its simpler data models, friendlier user interfaces, better integration and amazing advancement in real-time analytics ingrained into S/4HANA software, SAP has shown some other signs of evolution.
1. Greater Integration
As new and fascinating technologies like AI, ML, and the IoT continue to unfold, S/4HANA is deftly integrating with these technologies. For example, S/4HANA is seen utilizing Artificial Intelligence and Machine Learning to offer highly advanced analytics and predictions. It also integrates with IoT devices to provide real-time data feedback. This takes business data processing to the next level and S/4HANA’s interaction with IoT enhances production quality.
2. Industry Functionality
S/4HANA is already known for its flexible nature while meeting the needs of industries, but in recent times we can see even more industry-specialized functionality features emerging. This largely includes enhanced functionality for drastically regulating industries like healthcare and finance.
3. Mobile Capabilities
It is clear to see that mobile technology is the fastest-evolving technology in the world. Keeping this is mind, S/4HANA has become increasingly mobile-friendly. This enhances its accessibility as almost everyone owns a smartphone in this era. Its benefits include new mobile applications that grant access to S/4HANA data and improved mobile web interfaces that make accessing S/4HANA on the go seamless.
4. User Experience
S/4HANA has always been laser-focused on quality user experience, and it is a positive sign that it is willing to work on this strength and hone its advantage. SAP continues to invest in simplifying the user interface and improving overall user experience. This includes new personalization tools and improved useability testing and design.
A Glimpse into The Future Of SAP
If anything is a guarantee, it is that SAP ERP will always find ways to improve and dominate modern business functions. A beneficial ERP generally has to create possibilities for companies to adapt and remodel with the agility and flexibility trending in today’s markets.
From a technological perspective, SAP is smartly integrating with all higher forms of technology, such as Machine Learning, IoT, and Artificial Intelligence. It utilizes a modular approach to provide an integrated, intelligent entourage of customers for cloud-native technologies.
From a business perspective, SAP ERP enables new business models like consumption-based billing and subscription-based businesses, which are seen as widespread in the market on the horizon.
Fingent has worked with many clients from 4 continents since 2003. Our experts focus on client-centered transparency and offer complete services with a wide range of SAP products.
With Fingent on your side, your SAP S/4HANA migration can never be tedious. Our unique SAP S/4HANA service implementation methodology assists you with preparing, exploring, configuring, and deploying enhanced capabilities with SAP. Connect with our experts today!
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About the Author
Ashok Kumar
Ashok leads Fingent’s SAP Consulting practice for ANZ, SE Asia, The Middle East and Africa (EMEA), and other global clients. More specifically, he helps companies improve operational efficiency by enhancing their digital cores and improving their application integration. Ashok has amassed over 20 years of leadership and consulting experience having worked with Global giants like SAP, IBM Consulting, Capgemini, & Oracle in his previous assignments.
Connect with Ashok via LinkedIn and learn how your business can excel with recent SAP trends.
What is Custom Accounting Software? Why is It Essential?
Custom accounting software is a tailor-made software program designed to address your business-specific accounting needs, such as cash flow tracking, tax calculation, internal auditing, financial transactions, invoicing, reconciliation, business analysis, reporting, and more.
Streamlined accounting is the lifeblood of your business. It boosts your profitability and productivity. However, most accountants end up spending their precious time on countless spreadsheets and mind-numbing reconciliation jobs. Custom accounting software saves your accounting department’s time and improves their efficiency by automating several repetitive tasks and adapting to the needs of your business.
Streamlined accounting is the lifeblood of your business. It boosts your profitability and productivity.
Custom Accounting Software Allows You To:
Track your company’s financial performance, analyze expenditures and incomes, and quickly identify the accounting gaps
Avoid potential accounting errors that can take a toll on your business
Integrate personalized accounting software into your business environment to meet specific requirements
Oversee financial management, forecast incomes and expenses, plan for budgetary allocations, monitor fund utilization across departments, and achieve financial targets faster
Identify mistakes or areas that need improvement by running real-time reports
Provide key information and updates to stakeholders, owners, and investors
Improve the overall functionality and productivity of your business and save substantial time and money in the long run
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According to Reportlinker, the global accounting software market size is expected to reach $45.3 billion by 2028, rising at a market growth of 19.6% CAGR during the forecast period 2022 to 2028. The growing requirement to modernize financial operations is fueling the adoption of custom accounting software.
Custom Accounting Software vs. Off-the-shelf Accounting Systems
Every business is unique in terms of their nature, way of operation, and size. So are the problems faced by each business. Standard accounting system software is not sufficient to handle the unique challenges affecting each business. For example, some companies want an application to streamline their inventory and asset management, while some require a solution for invoice processing or payroll management.
Traditional accounting software solutions offer a one-size-fits-all approach that fails to address specific business cases. They provide a set of standard features which can’t be customized to handle your unique needs. This is where custom accounting software comes into play.
Here’s a quick comparison of custom accounting software vs. off-the-shelf accounting solutions that will help you choose the right option:
Evaluation Criteria
Custom Accounting Software
Commercial Accounting Systems
Features and Functionalities
Exclusive feature list customized to your specific needs
Standard set of features built for the mass market
Development Time
Long development process, but a guaranteed investment for a profitable future
Faster to implement with the vendor’s support
Development Cost
Requires significant upfront investment, but the costs will pay off in the long run
Moderately priced, but forces the user to pay for unwanted software features
Support and Maintenance
Software is fully supported and maintained by your developer
Risk of unplanned downtimes, support will be based on the vendor’s terms and conditions
Compliance to Business
Built to comply with your organization’s ecosystem and standards
Requires a high level of customization and extra components to function
Third-party Integration
Enables seamless integration with compatible external apps
Inherently inflexible, doesn’t support deep customizations or integrations
Scalability
Highly scalable and adaptable to your future business requirements
Time-consuming and costly customizations needed to address the rising needs
Data Security
Highly resistant to cyber infiltrations, tested thoroughly at each stage of development
Vulnerable to cyber attacks and software glitches
Benefits of Custom Accounting Software
Custom accounting software provides your business with a powerful tool to manage volumes of financial information, significantly reduces your cost of operation, and improves your business efficiency. Tailored accounting software offers several benefits, including the following ones.
1 Improves Operational Efficiency
Financial accounting software tailored to your business has the ability to process large volumes of data and give accurate results in minimal time. Process automation doubles the efficiency of your internal accounting, so you can complete tasks more accurately and faster. Leaving the time-consuming, automatable financial and accounting tasks with custom software helps you focus on business areas that need more attention.
2 Saves Time and Costs
Custom accounting software allows you to perform more demanding tasks like data entry in less time, so your team can focus on business growth and expansion. Through process automation, the accounting software does all the heavy lifting which helps in bringing down your staff hiring and maintenance costs.
3 Reduces Human Errors
Every business needs an accounting system software regardless of their size or nature of operation. Managing all the financial and accounting functions by hand is a daunting task which will increase the chance of human errors. Custom accounting software helps perform all the functions with unmatched technical accuracy and efficiency, thereby reducing the chance for manual errors.
4 Better Financial Reporting and Monitoring
Manual methods used to reconcile data and prepare financial reports could take your valuable time forever. You can automate this mundane task with the help of custom accounting software. Automated report generation helps you get instantaneous reports in a few clicks, so you can monitor your company’s financial performance in real-time. This helps you identify and solve problems beforehand and make life-saving decisions based on accurate insights.
5 Higher Return on Investment
Implementing custom accounting software requires significant upfront investment, but it will end up paying off. When you buy a canned software, you will have to purchase additional hardware and pay extra for software integrations to make it function the way you expect. Custom accounting software is designed to suit every specific need of your business. You are free to choose the features that you require and fit within your budget. Moreover, the custom software developer provides you with dedicated support and maintenance without charging extra dollars.
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Custom Features To Consider in Custom Accounting Software Development
As the name suggests, custom accounting software is designed to serve your business’s specific accounting needs. Based on our experience with custom software development projects, we’ve listed some of the top features that will make your financial accounting software more valuable.
Custom accounting software enables your accountants to generate, receive, dispatch, track, and print invoices right from the software. Your accounting department can track the invoice status in real-time, follow up with overdues, set reminders for recurring invoices, and ensure that your income doesn’t fall through the cracks due to oversight. Customizable invoice templates in the accounting software allow you to quickly create invoices, so you can process them in the order you need.
You can create custom formulas to calculate employee salaries, bonuses, overtime allowances, commissions, deductions, time-offs, and more using the custom accounting software. This allows your accountants to easily track and record payroll amounts and create customizable employee payment schedules for each month or for a specific time period.
Accurate financial reporting helps understand how your company is getting along through the highs and lows. Configurable dashboards displaying real-time updates on cash inflows and outflows, stock performance, department-wise performances, general ledger, accounts payable and receivable, current asset value, and other important financial aspects help you make better forecasting and budgeting decisions. Automation, along with highly customizable reporting templates help create reports more quickly and accurately. For instance, reports like balance sheet, profit and loss statement, tax summary, equity changes, revenue recognition, customer statement, and more are made accessible at your fingertips through the custom accounting software.
Tax calculation based on user-defined parameters and region specific tax rates and regulations has always been an accountant’s nightmare. Custom accounting software makes the whole process easier by automating tax calculation based on custom formulas. Let it be VAT, sales, income, withholding, or any other form of tax, rule-based and region-specific tax filing can be done on time with the help of custom accounting software. You can also set up periodic tax payment schedules to avoid huge penalties and compliance risks that could affect your business.
Streamlined inventory goes a long way in reducing your expenses and adhering to your budgets. Real-time tracking of raw materials, goods in-production, finished products, and goods moving in and out of your warehouses located in multiple regions is an important feature that any accounting software should offer. Inventory records based on purchase orders and returns will also help you understand which of your products are doing well in the market and which ones aren’t. Automated and optimized inventory workflow enables you to avoid stock-outs and react quickly to customer needs.
Integrating your account software with important business management systems, such as CRM, ERP, e-commerce application, HRM, asset and inventory management system, bank accounts, and electronic payment applications will simplify your accountant’s job. The best part of using custom accounting software is that it’s designed to comply with all the other platforms that you would require for accurate asset calculation and faster bank reconciliation.
Go-to Integrations for Custom Accounting Software
We work with our clients to build them a holistic custom accounting software integrated with their corporate financial planning systems and multiple transaction sources, so they benefit from error-free accounting as well as time and cost savings.
1. CRM Integration
Accounting software-CRM integration will allow your accounting department to track all the sales orders, quotes, invoices, customer data, payment terms, quantity and price of goods ordered. Your team doesn’t have to manually dig out the entire data from your CRM as the integration helps auto-populate the same data into your accounting software.
2. Inventory Management Integration
Integrating inventory makes your accounting software capable of generating stock position reports in real-time. You can track how your inventory is being purchased and utilized, which of your products are fast-selling or slow-moving, how you can avoid embarrassing out-of-stock situations, and maintain more accurate records on inventory values.
3. Asset Management Integration
It’s important for your business to know the levels of utilization, maintenance, and depreciating value of fixed assets. By integrating custom accounting software with your asset management system, you can track the position and value of your assets.
4. Procurement System Integration
Procurement management, also known as the source-to-settle process, can function effectively only when it’s integrated with sourcing, supplier management, contract management, risk management, requisitioning, purchasing, invoice processing, and accounts payable. The integration works best when you choose to develop a custom accounting software.
5. Cash Management System Integration
Integrating your account software with your cash management system ensures that all the journal entries in your general ledger and sub ledgers are up-to-date with real-time data on financial transactions across operating, investment, and financing activities of your organization.
6. Financial Planning and Analysis System Integration
With a single source of true financial performance data, you can make accurate and insightful decisions related to financial planning, forecasting, and budgeting. By integrating your custom accounting software with analytics and reporting, you don’t have to switch between multiple tabs and applications to gather the right data.
7. HRM and Payroll Integration
Integration with HRM software helps automate your payroll management, making it easier for your accounting department to calculate salaries, commissions, bonuses, incentives, allowances, tax deductions, and more in a matter of minutes.
8. Bank Accounts Integration
Linking your bank accounts to the custom accounting software allows your team to handle funds quickly without process delays and service interruptions. It makes your bank account reconciliation seamless and faster and also helps in monitoring credit and managing checks.
9. Electronic Payment Gateway Integration
In-app payment options that allow users to make payments without leaving the customer portal is a must-have feature of e-commerce apps and web stores today. Custom accounting software integrated with bank accounts and payment systems allows your customers to pay directly from the application using their cards, credits, payment processing apps, or through their bank account. This enables you to keep a record of payment history and receipts.
Significance of Small Business Accounting Software
Custom accounting software helps automate several mind-numbing and repetitive to-dos, so you get more time to focus on the key areas of your operation. Effective monitoring of financial situations through accurate reporting enables you to plan, identify potential problems, solve challenges, and improve business viability. Tailored accounting software is highly beneficial for small business owners in many ways.
Unlike the traditional manual ledgers and spreadsheets, custom accounting software helps organize your financial data, which makes your turnaround time faster. Data is structured and recorded in a way that makes it easy to find. The software also simplifies data exports and imports and increases the speed of data processing. For example, just by clicking a customer or vendor ID, you can track the bills paid or overdue, transaction history, or any other details pertaining to the user, all in one spot.
With a custom accounting software by your side, you don’t have to juggle multiple applications to track your inventory levels, payrolls, financial statements, employee data, assets, procurements, sale orders, invoices, and more. Personalized account software centralizes the key areas of your financial administration, so you don’t have to implement and maintain separate tools for managing each operation. Centralized financial management helps in saving your time and money.
Personalized accounting system software offers customizable journal entry templates that help you create, evaluate, update, and approve journal entries in the general ledger (GL) as well as subledgers without breaking a sweat. Using the software, you can maintain accurate and real-time records of internal and external financial transactions, multi-currency exchanges, GL balances across multiple branches or business entities, and more. Staying updated with your accounts in real-time helps you detect potential cash flow problems at an early stage and identify customers who could cause a credit problem for your small business.
Custom-built software offers you the freedom to define who could access your data. For instance, you can share access with team members who need to send invoices to clients or who are responsible for paying company bills. Similarly, you can share the software access with your accounting department and professional tax practitioners to save your time and money.
Financial statements like balance sheets, profit and loss statements, credit reports, bank account statements, and cash flow statements come handy especially while asking for a loan or predicting your company’s taxes. With all your business accounting data in one system, report generation becomes much easier. The analytics capabilities of the custom accounting software lets you create complex reports quickly and helps you with proper financial planning.
Cloud-based custom accounting software allows you to manage your bookkeeping ledger, accounts payable, accounts receivable, invoices, and costs all in one place, and access the required details from anywhere, at any time, using any computing device. You can simply create, send, track, and record invoices or generate expense reports in a few clicks to analyze your company’s financial position using the accounting software.
Types of Accounting Software
Accounting software helps you monitor the financial health of your business and understand your company’s strengths and weaknesses. The software gives complete visibility on your income and expenses as well as sales and profits. If you are planning to choose an accounting software package for your business, it’s important to understand the different types of accounting software and in what circumstances each one should be used.
Spreadsheets
When it comes to managing your day-to-day financial data, Microsoft Excel could be the first tool that would come into your mind. Tools like Google Sheets and OpenOffice also help you with bookkeeping. However, businesses with only basic or minimal financial operations can rely on spreadsheets to manage their accounts. If you have more complex requirements or need to handle complicated accounting procedures, it’s better to build a custom accounting software that can handle all your requirements effectively. Moreover, there is a high risk of data loss, data manipulation, entry duplication, and oversight errors when using spreadsheets. Custom-made software helps avoid such errors through in-built automation and logical workflows.
Commercial Accounting Software
Most of the small and medium businesses worldwide use commercial off-the-shelf (COTS) accounting software. However, most of the COTS software are designed for the mass market and are, therefore, moderately configurable to your business’s specific needs. COTS accounting software can be installed with the help of a consultant and often requires a lengthy installation process. On-site collaboration is required to manage bug fixes, patch updates, and version upgrades. Commercially available software may offer numerous features which aren’t meant for your industry, so you end up paying more on several unused features.
Enterprise Resource Planning (ERP) Software
ERP software is a suite of applications built to manage and integrate your day-to-day business activities. These activities may include procurement, production, project, human resource, finances, inventory, and so on. ERP applications are designed to eliminate the problem of data silos across different teams and departments of a business. However, ERP implementation is required only if you are a large organization managing complex business functions and multiple departments. ERP application is an example of accounting software that provides stakeholders with accurate and real-time data to make informed decisions.
Custom Accounting Software
Custom accounting software development is the right option to go for when your entity’s needs are so specific that they cannot be met by an off-the-shelf solution or a commercial ERP software. The software complies highly with your business’s ecosystem and is scalable to your future requirements.
Custom accounting software supports integrations with complementing software apps, which makes it capable of addressing more unique business scenarios. Instead of spending heavily on third-party licenses and subscriptions, you just have to pay for its development, which means that all rights on the custom accounting software are reserved to its payer.
Is your off-the-shelf (pre-packaged) solution meeting only 60% of your operational business needs?
Also known as online or web-based accounting software, this type of accounting software operates through a cloud application service provider, leveraging internet connectivity. Businesses using cloud-based accounting software don’t have to make any large-scale hardware investments. You can access the accounting software using your login credentials and make use of the features available in your software subscription package. This type of accounting software is highly beneficial for remote teams and businesses with multiple branches. An example would be Software as a Service (SaaS) based accounting applications that require only minimal upfront investments. The Pay-as-you-go model allows you to start with a small capital and expand later when you anticipate better business growth and profitability. SaaS application deployment takes less time and money when compared to a traditional on-premise system setup.
Steps To Build Custom Accounting Software
To develop and integrate custom accounting software into your business, you must lay out a software development roadmap and deploy a team of experienced software professionals. To learn valuable insights on how to hire the right software development outsourcing partner, read our recent guide on points to consider before choosing the best software development company. To get started with the development process, follow these steps.
Step #1Define Your Idea
Got an excellent idea for your small business accounting software? It’s the first step to start your development project. Expand your idea into an actionable strategy. Motivate your team to take the initiative, brainstorm ideas, perform analysis, and identify the practical functions and features that would be needed in the accounting system software.
Step #2Design The UX/UI of Your Software
After assessing the project idea, the next step is to work on the prototypes and design mockups. The cost of software development is often based on the number of features the solution requires. As a business owner, you can ask your custom software development partner to design mockups or prototypes of the accounting software according to your business needs. Working prototypes allow you to decide the required and essential software features during the project’s initial phase itself. This helps avoid time-consuming reworks and redesigns. Once the software’s framework and future design are accepted, you can determine the accounting software’s functionality.
Step #3Prepare a List of Features and Functionalities
Prepare a list of features and functionalities and share it with your custom software developer. Here are some of the important features that you could include while building a custom accounting software for your business:
Accounts management
Inventory management
Invoice processing
Multi-user support
Budgeting
VAT calculations
Third-party app integration
Sales order
Payroll management
Credit tracking
Expense monitoring
Payment management
Advanced analytics
Billing & record keeping
Reports generation
Step #4Develop The Software
Laying out a proper design for your custom accounting software is a complex and time-consuming process. However, using a questionnaire-based development approach, you can simplify the design and development process.
Custom software development companies like Fingent ask their team of designers and QA engineers to compose test cases covering diverse user scenarios before beginning the actual development process. This helps avoid software bugs and makes your application more stable and functional. At Fingent, our developers look out for the latest UI/ UX design trends and develop applications using configuration management techniques to ensure that proper software development methodology is being followed throughout the project.
Step #5Deploy and Maintain The Software
Post development, the custom accounting software is implemented and integrated into your environment. The software is made ready-to-use after several rounds of testing and quality checks to ensure the best user experience. Right after implementation, the software may need close monitoring and improvements for a few days to increase its relevance and stability. Most custom software development companies provide you with dedicated application support and maintenance as long as you use the application. The team helps you in resolving issues related to your software’s usability, bugs, and other technical glitches.
Cost of Custom Accounting Software Development
Custom accounting software development cost depends on the software’s features and functionalities, frameworks and toolkits used for development, and various other factors including the ones listed below.
The number and complexity of your software’s functional modules, features, and user interface
The number and complexity of integrations with other platforms, like CRM, HRM, inventory management system, asset management tools, business intelligence solutions, and procurement systems, among others
The volume of data that should be migrated from your legacy accounting system or spreadsheets to the new accounting software
Automation features required, AI-powered analytics, RPA, analytics, etc.
The type of accounting software you need - cloud, hybrid, or on-premise
The nature and complexity of your inventory requirements
Proprietary development tools, languages, and frameworks required for software customization
Offshore providers across different countries charge different rates based on their region’s outsourcing regulations. Based on Fingent’s experience, developing a custom accounting software of average complexity costs around $200,000 – $400,000, while personalized financial accounting software development for a large enterprise may require $500,000+ in investments.
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Custom accounting software saves more than 50% of your business’s expenses and efforts.
When Custom Accounting Software Is Your Best Choice
How will you know if your business needs custom-made accounting software? Here is a checklist to help you with the analysis. If you tick any of these boxes, it might just be time to get that ball rolling on a custom software solution.
Ensure compliance
You need a business accounting software that provides 100% compliance with the local regulations in the regions where your business operates.
Data security
If your business handles highly sensitive financial and business data, you need a custom-built software that provides advanced data security features.
Integration with other systems
Your accounting application requires smooth and effective integration with legacy systems or other platforms that you’ve been using for a while.
Intelligent forecasting
You need to make smart and accurate general ledger predictions by account and make timely financial decisions based on real-time data and insights.
Transaction processing
If you want to apply user-specified events into your transaction processing workflow, custom software development is the right choice.
Streamline payroll
Implementing custom rules for payroll scheduling, tax calculations and employee reimbursements is much easier when you have a custom accounting software.
Scalability
Business expansion also means technological growth. It’s not practical to change your software every time a component of your business grows. With custom accounting software, you can easily upgrade the application and add more features as you scale.
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Custom Software Development: Choosing The Right Partner
Choosing the right custom software development company from hundreds of capable contenders is easier said than done. Most of the firms have years of experience, industry knowledge, and technical expertise required to stay relevant in a highly competitive and volatile market. It’s indeed a very tricky job to pick out the right one, but we have tried to make this simple for you with our checklist given below.
Make a precise list of your requirements. Write down what you expect the custom accounting software to do. Talk to your employees and stakeholders to evaluate the problems and analyze the solution. Create an outline of the solution based on your objectives.
Research and list all potential custom software development partners who can deliver the required services. Also, find out from others to see if they have any recommendations. Learn more about each prospective contender, so you get a fair idea of their technical skills, knowledge of their team members, domain experience, project portfolios, awareness of the latest technologies, and work experience in domains similar to yours. This allows you to filter the list and narrow down your research to 4-5 companies.
Assess the software development company’s flexibility to adapt to changing environments. Look up their client base and client relationship history. Ask for customer references who can provide you with genuine feedback. Check out their ratings and reviews on B2B rating platforms like Clutch, GoodFirms, and others. Take a look at their social media content. When interacting with their previous or current customers, try to understand more about their vendor’s communication effectiveness, scheduling and service quality, costs, development methodology, engagement model, and so on. This will help you identify if the potential custom software company’s way of operation and objectives align with your requirements.
How long would it take to develop the custom accounting software? This is a critical question that needs to be discussed before choosing the right partner. For certain circumstances, you will have a deadline that you need to fulfill. Avoid haste and plan all company commitments accordingly and ensure that the software’s quality is not affected to comply with strict timelines. It is recommended that you often reserve additional time for checking and debugging applications before they are approved for widespread usage.
The legal implications of hiring a custom software development partner shouldn’t be overlooked. Ensure this gets done properly during the technical and strategic vetting of the selected company. Keep in mind that the development partner would invariably be getting access to your company’s confidential data, such as intellectual property, business strategy, or trade secrets. Perform extensive background checks to ensure the integrity and reliability of the partner.
Verify the software developer’s security policies, certifications, and accreditation. Before signing a contractual agreement with the firm, understand their terms and conditions properly. Custom software development allows you to own the product entirely unless you decide otherwise. Ensure that all rights on the custom software are reserved to its payer.
It’s important to match your project requirements with the right-sized organization. Not all companies undertake any size of custom software development projects. Find out if the custom software development company’s experience is sufficient to handle your project requirements. Read up their case studies, take a look at their website or visit their online profiles to understand more about them.
Custom accounting software is meant to handle confidential company data. It’s important to understand your software development partner’s physical and cyber data security policies. Find out how they will be handling your data and assets. Review their integrated security and/or IP protection program. It’s good to undertake an intellectual property due diligence enquiry before finalizing the software development vendor to safeguard your enterprise’s IP, and determine which functions need to be kept in-house or outsourced.
Determine if the cost of the project fits your budget. Be sure of the guaranteed ROI, so you won’t go bankrupt after purchasing a high-priced software that automates parts of your business. That said, you don’t have to compromise on the AR quality of the software for low costs either. Certain companies overprice their solutions just to portray themselves as a bigger and better company. Always look for hidden or additional costs in the contractual agreement, such as additional payment for document management, annual setup/ maintenance in addition to monthly support charges, in-person training, etc.
Even the most perfect solutions guarantee only 99.9999% up-time. Unfortunately, there are no 100% perfect solutions. There is always a 0.1% chance of things going wrong after delivery, especially in the case of software. So make sure your vendor company provides direct access to the technical team and offers good support, periodic maintenance, cloud-based updates, software upgrades, and troubleshooting services for a fair period of time after sales.
Most software development companies are willing to provide their customers a free trial to understand the quality of the features, benefits, and usability of the software. This is usually done through prototypes and mockup projects featuring a particular aspect of the envisioned software. Running a pilot project allows you to find out if the software development company is capable of meeting your expectations. Ask the vendor as many questions as possible during the trial phase.
How Fingent Helps
Fingent’s end-to-end custom software development process is tailored to meet our clients’ business needs, challenges, and goals. We understand your requirements and turn your ideas into tangible deliverables with maximum business proficiency. Let it be anything – custom software development, web and mobile app development, cloud migration, enterprise software applications, modernization of legacy software, or SaaS development – we offer innovative and reliable software solutions that will delight your customers, simplify your team’s job, and help your business scale.
Our custom software development experience spans across multiple industries and advanced tech, including data analytics, augmented and virtual reality applications, artificial intelligence, robotic process automation, internet of things, and more. We follow an impeccable workflow and a set of best practices to foster structured software development and reduce the cost of your business operations.
Custom accounting software is designed exclusively to address your business’s specific accounting needs. The top advantages of customized accounting solutions are:
There are different types of accounting software designed to meet various small business accounting needs. Some of the leading examples of accounting software are:
When choosing to build your own accounting software, you need to keep in mind your business’s long-term growth plans. Make sure that the software you’re going to build encompasses all the features and functionalities that you will require to drive your business in the right direction. For instance, the number of application users may grow from 10 to 100 in no time or you may open new branches of your business. Make sure the custom accounting software is scalable to meet such scenarios. Also, check if the custom software development vendor provides you with an option to add new features or upgrade the software in future.
You can access your accounting software through mobile, if it’s a mobile-enabled application. Most of the custom software developers develop mobile applications if you have a specific requirement for the same. Be it iOS or Android, you can easily access your custom accounting software through mobile. Mobile access allows you to generate invoices, record expenses, manage clients, monitor cash inflow and outflow, and do a lot more even when you are away from your desk.
Yes, you can. Custom accounting software can be integrated with your key business applications, including, ERP, CRM, HRM, inventory, payroll, and so on. Through data flow customizations enabled via APIs and integration plugins, you can easily import or export data to and from your custom accounting software. Discuss your requirement with your custom software development partner to enable seamless data transfer between applications.
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About the Author
Vinod Saratchandran
Vinod has conceptualized and delivered niche mobility products that cater to various domains including logistics, media & non-profits. He leads, mentors & coaches a team of Project Coordinators & Analysts at Fingent.
Digital technologies are evolving at an unprecedented rate. Major innovations, such as artificial intelligence tools, machine learning software, cloud computing resources, and big data, have already reshaped the landscape of countless industries and actualized new financial concepts such as blockchain and cryptocurrencies.
As business leaders apply these technologies to their digital transformation initiatives, many focus on functions like sales, customer support, and demand forecasting. While these are mission-critical functions, finance must be front and center during any digital transformation discussion.
Whether your team manages a standalone financial business or is responsible for overseeing an organization’s financial functions, you must embrace the digital world. Let’s take a closer look at the financial technology (FinTech) landscape, identify some ongoing challenges facing the financial industry, and shed light on some tech trends you can adopt to strengthen your competitive advantage.
FinTech is primarily responsible for the evolution of the financial business landscape, and over the last few years, the FinTech sector has exploded. As of 2023, there are more than 26,000 FinTech startups globally, as well as hundreds of pre-established FinTech developers.
The growth of the FinTech market has largely been supported by venture capital (VC) funding. Though numerous FinTech sectors have received significant financing from VC rounds, three stand above the rest.
Between 2016 and 2021, the following three sectors received over $5 billion in VC funding:
Capital markets ($8.07B)
Payments ($6.03B)
Wealth management ($5.43B)
Digital lending, FinTech tools for small-to-medium-sized businesses, and banking-related projects also received significant funding, though these amounts fell below the $5B mark.
The Top Challenges Facing the Finance Industry
The modern financial business landscape has largely been shaped by uncertainty, market volatility, rapidly shifting consumer trends, and the emergence of increasingly sophisticated technologies.
Businesses in virtually every industry continue to face disruptions and supply chain challenges, hurdles that have placed an additional burden on finance teams, as they are tasked with helping their organizations prepare for the unexpected. Unfortunately, antiquated solutions and strategies don’t provide the agility necessary to promote adequate resilience.
From the financial business perspective, the digital world has led to the development of two new core challenges: accessibility and racing to keep up.
First, consumers expect to be able to access services, accounts, and support on their terms. To meet this demand, financial businesses must develop user-friendly mobile apps that increase the accessibility of their services and work to empower consumers.
The second challenge is interconnected with the first: New technologies are arising so rapidly that some businesses need help to keep pace. Those that struggle fall behind in the digital arms race will cause financial organizations to lose valuable market shares, potentially fading into obscurity.
Fortunately, organizations can overcome these challenges by adopting finance technology trends and implementing robust new software solutions.
Organizations committed to reinventing themselves must develop a cohesive digital transformation strategy. As part of the process, business leaders must identify any functions and processes that need to be retired, updated, or improved. From there, they can then begin exploring solutions to enhance the agility and versatility of their business.
Conducting extensive market research is also essential to digital transformation. Financial businesses need to step into the minds of their audience and determine what features, capabilities, and tech services are at the top of their priority lists. Only then can businesses strategically invest in new technologies and solutions that will align with the needs of modern consumers.
Finance Technology Trends that Can Give Your Business an Edge
If your organization is on the precipice of a digital transformation but is still determining where to focus its efforts, examining current FinTech trends is an excellent place to start. A few of the trends in the finance industry include:
1. Self-Service Tools
Most consumers lead hectic lives, which means that many of them don’t want to have to stop in a branch or waste precious time seeking phone-based support. Instead, they’d prefer to have access to user-friendly self-service tools so that they can access support or manage their account whenever is most convenient for them.
Therefore, you should implement customer-facing tools and features that empower your consumers. The easier your services are to access, the better, so make sure that clients can reach these tools via various channels, including desktop and mobile devices.
2. Sophisticated Mobile Apps
The rise of digital-only banking has forever changed customer expectations regarding financing. Digital financial institutions have shown consumers that managing every aspect of an account is possible without ever setting foot in a branch.
While you do not necessarily have to transition to a digital-only business model, you need to provide your consumers with access to a high-quality mobile app that is easy to navigate, simple to use, and reliable.
3. Embedded Finance
The embedded finance technology ecosystem has become too big to ignore. By joining this growing sector, you can create new revenue streams and expand your organization’s reach within the finance industry.
Of the various types of embedded finance solutions, “buy now, pay later” (BNPL) has become especially popular. It is a sales model that allows customers to make purchases immediately but pay for the goods via a set number of more-affordable installments. In 2021, BNPL transactions totaled over $120B, and they are expected to reach a value of $576B by 2026.
According to Deloitte, the rapidly-growing FinTech industry will reach a market size of $188 billion by the end of 2024. This statistic illustrates how bank executives and business leaders across the financial industry are embracing digital transformation. In fact, 66.7% of bank executives believe FinTech will “impact wallets and mobile payments globally,” according to Statista researchers.
If your organization wants to keep pace with forward-thinking financial businesses, it must reinvent itself for the digital world. Fingent can help you do that via our financial software development services. We develop highly-secure, purpose-built solutions, such as cash management software, mobile and internet banking apps, digital finance and accounting tools, and other applications that will enable you to thrive in this rapidly evolving industry.
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About the Author
Vinod Saratchandran
Vinod has conceptualized and delivered niche mobility products that cater to various domains including logistics, media & non-profits. He leads, mentors & coaches a team of Project Coordinators & Analysts at Fingent.
Over the years, digital evolution has transformed the way we shop!
The lockdowns and store closures due to the unprecedented events of 2020 has moreover accelerated this evolution and mainstreamed online shopping.
Today consumers don’t just make purchases online. They compare brands, shop for deals, join communities, and engage in immersive experiences. According to Forbes, roughly 21% of all retail purchases will be online in 2023.
There’s no denying that digital technologies are changing the retail industry as we know it. The only question that remains is whether your business is ready for the future of retail.
To help you prepare, we explore the state of the retail industry and shed light on some of the most significant challenges your business faces. Most importantly, we reveal some technology trends you can leverage to compete with major players in the retail space.
In a 2023 retail industry outlook report, Deloitte researchers examined how labor challenges, supply chain hurdles, and market volatility would impact retail businesses in the new year.
Of the various predictions made in the report, the most notable is that retail sales growth in the U.S. – barring a recession – will be minimal due to a meager GDP growth forecast of just 0.9%.
Additionally, researchers found that nominal average weekly earnings rose by 8.3% between December 2020 and December 2022. However, real earnings decreased by approximately 5% due to inflation. In other words, consumers have less purchasing power even though their weekly earnings have nominally increased.
In light of these predictions, retail businesses must remain fluid and agile. In 2021, many retailers increased inventory volume by 11% on average to contend with supply chain volatility.
Continuing to maintain an extensive inventory with a potential recession just over the horizon would be unwise, as doing so would leave retailers with less liquidity and could hinder their ability to capitalize on emerging technology trends or shifts in consumer spending habits.
Retail Businesses Must Evolve or Fail
Like many others in the retail industry, you probably hoped 2023 would represent a continued progression toward “normalcy.” However, many of the changes affected by the global pandemic are here to stay. Modern consumers expect a more technology-centric retail experience, even if they choose to shop in-store.
In addition to adapting to the new consumer, you must also navigate the aforementioned economic challenges poised to persist throughout 2023 and beyond. To make matters worse, the quit rate of employees in the retail industry remains at about 4%, significantly higher than the national average.
While these interconnected issues seem to have created a perfect storm, it’s possible for your business not only to survive the future of retail but thrive in it. To do so, you must familiarize yourself with the latest tech trends and how they might affect your reimagined business model.
Key Tech Trends Shaping the Future of Retail
To stay relevant and competitive, we suggest you consider how adopting the following key tech trends can impact your business:
1. A Shift to Digital Goods and Services
Even if your company sells physical products, offering digital goods and services is an excellent way of differentiating your brand from retail businesses that aren’t so forward-thinking.
For instance, you might commission a development agency to create a custom mobile app for your business. You could then use this app to connect with customers, deliver digital goods (i.e., coupons or top customer badges), and nurture feelings of loyalty among your target audience.
You can take this concept further by creating a digital community that lets shoppers share how your products and goods make them feel or improve their daily lives.
2. Omnichannel Shopping Options
The shopping experience is no longer linear. Instead, customers typically interact with a brand along multiple touchpoints and channels before actually making a purchase. With this in mind, you must adopt interconnected technologies to seamlessly guide leads through each phase of the purchasing journey.
What does that look like, exactly? First and foremost, you should have a dynamic, user-friendly, mobile-optimized website in place.
You’ll also need to give consumers multiple ways of interacting with your brand, such as your website, mobile app, and brick-and-mortar store. The top brands are already doing this — your company should follow suit.
While you already have social media pages for your company, you may not be using these channels to their full potential. The most successful brands have tapped into meme culture, hashtags, influencers, and other trends that are native to social media to reinvent the customer journey.
Putting social media at the center of your marketing campaigns allows you to fuel online shopping in new ways and connect with younger audiences.
There are many ways to up your social media marketing efforts, including hosting live events, holding Q&A sessions, and interacting with followers in the comment section.
4. Automated Pricing
Automated pricing involves using software to set prices according to variables of significance to the store. Automated pricing technologies have become a valuable resource for big-box retailers in recent years. Smaller businesses are catching on, using this convenient technology to ensure that product prices are set to optimize profitability for both online and in-store products.
Implementing pricing automation solutions will reduce the workload on your staff, as they’ll no longer have to set prices manually. This will help you overcome labor shortages and improve productivity. Automated pricing tools also allow you to deliver better value to customers by running short-term sales or discounts.
A mixture of in-person shopping experiences and tech-centric journeys will shape the future of retail.
While many modern consumers still like to make purchases at brick-and-mortar shops, 63% of all buying journeys start online. As such, your organization must embrace the latest retail industry technology trends to provide consumers with an experience that seamlessly transitions between channels and mediums.
To achieve such fluidity, you need a technology partner like Fingent that understands the thoroughly modern challenges retail businesses face.
Fingent provides end-to-end custom application development services for retailers. Our dynamic team can create tailor-made field sales applications, inventory management tools, omnichannel fulfillment solutions, and other digital technology resources you need to maintain your edge.
Connect with us today or submit a request for a proposal to learn more.
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About the Author
Tony Joseph
Tony believes in building technology around processes, rather than building processes around technology. He specializes in custom software development, especially in analyzing processes, refining it and then building technology around it.He works with clients on a daily basis to understand and analyze their operational structure, discover (and not invent) key improvement areas and come up with technology solutions to deliver an efficient process.