3D Web Configurator Tech: Run Your Home Improvement Business Safely During The Pandemic
COVID-19 pandemic’s impact has ushered in a dramatic shift in the behavior and preference of customers. However, this shift was not restricted to customers alone. Social distancing and isolation protocols put industries like home improvement in a state of dilemma, as their business depends highly on showcasing products to customers in a physical space, preferably in-store. Almost overnight, businesses like interior designs and home decor had to adapt and adjust how they presented their products. Today, home improvement companies are increasingly relying on 3D web configuration technology to ensure that their customers gain personalized product experiences and can shop from the comfort of their quarantined couches.
Forbes reports that by replacing static 2D images with interactive 3D models, businesses have gained a 40% increase in online conversion rates and a 30% improvement in average sales prices. Moreover, they also managed to reduce online returns by 80%.
As a customer begins experiencing the ease, personalization, and speed of online shopping, there is no going back. Businesses can leverage this cemented habit when they use a 3D web configurator. In the world of e-commerce, 3D web configurators are already a breakthrough. Unquestionably, it is the need of the hour!
Like e-commerce, the home improvement industry is also a crucial beneficiary of 3D web configuration. This article discusses how the home improvement industry uses 3D web configurators to enhance customer engagement and accelerate business growth.
How the Home Improvement Industry is Utilizing 3D Web Configuration
According to Statista, the projected total home improvement sales in the United States will touch 510 billion USD by 2024. Such an exponential increase is only made possible by the power of 3D web configurators. From sofas to paints and bathroom essentials like faucets and sinks, there are various configurations available today.
3D visualization software can help customers project a 3D model of the product against the background of any room. This does not mean a customer must invest in special equipment. Instead, they can view using their phone camera.
For instance, if a customer wants to see how a beige wardrobe would appear in their bedroom, they can simply point the phone camera and project that wardrobe onto the background. Plus, a 3D configurator allows customers to customize the product before they click on the “purchase” tab. So it is no surprise that 3D visualization software can build your customer’s confidence in their purchase.
3 Ways 3D Visualization Helps the Home Improvement Industry Thrive
3D visualization gives your customers an overall impression of their living room. It can provide an in-depth view of both real and surreal aspects. In other words, it will help you increase professional accuracy as you incorporate your customer’s requirements.
Here are the three advantages that 3D visualization can bring to the home improvement industry:
1. Color Match
Most people tend to research products online before buying. Besides, homeowners prefer to select their wall color from the comfort of their homes. An excellent 3D configurator case that can influence a consumer to move from the consideration stage to the purchase stage is Dulux. Using 3D visualization helped them to provide a better user experience across various channels and devices. In addition, it benefits both the customer and the consultant as they can pick and choose from all available colors.
The primary goal of 3D configuration is to help customers visualize how they can decorate their homes using various combinations. It generates accurate visualization of the selected paint on the walls and ceilings. Plus, it allows a shopper to import, tweak, process, view, and save the final visualization. This is an excellent feature for tradespeople and DIY renovation enthusiasts as they spruce up their homes.
2. Engaging Visualization
Home improvement businesses can use 3D configurators to educate customers about their products. It enables them to blur the lines between the consideration stage and point-of-sale decision-making. For example, 3D web configuration technology will let shoppers measure what size of furniture would look best in their living room. Once they decide on the size, the configurator could narrow it down to other furniture features and help customers make purchase decisions.
A 3D web configurator can do more than sell a product. It enables a business to be transparent and open about its products in detail. This assures the potential customer and increases decision-making comfort whether they commit to buying or not.
When customers cannot visit a store in person, they may want to inspect the purchase in detail. Having 4k zoom on your product page allows your visitors to scrutinize your products, feel the texture, and choose the right shade of color. This can be made easy when you add 360-degree images. Interactive 3D models can significantly improve your web session duration.
Typical case: Timothy Oulton
Timothy Oulton is a British handcrafted leather furniture brand. From 360-degree views to detail shots, it uses various 3D configuration features to create an engaging product page experience.
3. Interactive Imagery
With more people shopping online, having a 3D interactive website has become increasingly important. It can give your shoppers a degree of interactive imagery that photographs cannot render. You can achieve this by combining the background and the product to create an in-context image. Those combinations will help you convey a certain quality, tone, or mood that will influence a shopper’s perception of your product.
True, you can have multi-angled images, but you cannot rotate them. However, 3D product rendering enables immersive interaction between the customer and your product. Now, a shopper can rotate, enlarge, or shrink the product to view it from all directions. Such context enables shoppers to visualize how your product looks in a real-life setting.
Typical case: Neptune
A British interior design and lifestyle brand, Neptune, designs and creates furniture, lighting, and accessories for the entire home. They use context images to tell a story. Their product pages are filled with high-quality room scenes that highlight the beauty of their products.
Tangible Results of Implementing 3D Web Configurators
3D rendering is a distinctive way to present your home improvement products to your customers. It is less expensive in part because it can be used throughout the process of design and sale. Plus, it nudges them along in their buying decisions.
3D web configurators can help increase your customer engagement, boost online sales, and reduce returns. Thus, more businesses are likely to embrace the power of 3D configuration to ensure business continuity during the pandemic and beyond. So, yes, product visualization is the new reality of the future. But, are you ready for it? If your answer is yes, get in touch with us at Fingent and help us give you a 3D view of your business’s success!
Add More Zest to Your Ecommerce Marketing and CX with 3D Web Configuration
Having a digital infrastructure is inevitable, but it just isn’t enough to keep up with the competition. Achieving business success is about “wowing” your e-commerce buyers. In the post-pandemic world, businesses must find engaging and innovative ways to increase customer satisfaction and experience. A recent Frost & Sullivan study showed that by 2020, customer experience would overtake price and product as a key brand differentiator. True to this, business in 2020 was entirely driven by customer experience.
View Infographic: Business Technologies to Boost Customer Experience and Satisfaction
Local shoppers switched to online shopping, door deliveries were encouraged, telemedicine became more popular, mobile and internet banking users increased, and even classrooms became virtual.
So, how do you “wow” your customer in this age of online shopping? By giving them as close to the real experience as virtually possible!
How do you do that? With a 3D configurator!
A 3D product configurator allows your customers to see exactly how your product looks, acts and feels. It gives them a personal connection with their potential purchase. 3D configurators have become an integral part of the sales process and rising customer expectations during the pandemic, making it vital for specific industries.
This blog helps you understand what a 3D web configurator is and how it can help increase your e-commerce sales and boost customer satisfaction.
What is a 3D Web Configurator?
In the past, customers were satisfied to see a static photograph that they could easily zoom in and out. However, with the changed circumstances and digital development, customers would like to view how various product designs or features would look in real-time, allowing them to spin, zoom, scroll, and rotate. That is precisely what a 3D web configurator allows your customers to enjoy.
A 3D web configurator is defined as an interactive tool powered by 3D models that lets your customers personalize a product to their specifications in real-time. Plus, it allows them to choose custom options and watch them transform instantly, and receive estimates of the costs based on their customizations.
This service gives your customers the feel of being at your store because it gives them the ability to get the feel of the product, such as the color, texture, and other aspects of your product. Customers can watch it from any device without using plugins.
Essentially, 3D configurators are not just for retailers and car companies. All industries that sell customizable products can benefit from letting their customers see how their products look in real-time. Once this service is implemented, you can increase your ecommerce sales and boost customer satisfaction.
How does a 3D Web Configurator Work?
A 3D web configurator accomplishes two pertinent e-commerce goals:
- A detailed exploration of your products
- The ability to customize the product to a customer’s specific needs
When your customers have not zeroed in on a particular product, your 3D configurator steps in to display different combinations and options for that product to inspire them to make an informed decision. In effect, your 3D configurator will help them check out the colors, styles, material and combine them in different ways until they create a personalized product. Then, as they mix and match their specifications, your configurator will allow them to see their combinations in 360-degree, in real-time mode, along with the price. Such precise control over their product will encourage them to make a purchase.
How 3D Web Configurators Boost E-Commerce Sales and Customer Satisfaction?
1. Enable omnichannel experience
As mentioned at the outset, 3D configuration solutions do not require a third-party plugin which limits the number of customers who can view your product. Above all, it can be formatted for events or used in interactive stores as it can also work offline. Such interaction encourages your customers to participate in your productions, ensuring you understand their choice and budget.
2. Grow your e-commerce sales
Your customers will have proactive control of what they want to buy as 3D configuration solutions allow them to try out various combinations virtually. Once you know their exact requirements, you can minimize errors, misunderstandings, and mistakes between you and your customer.
3D web configuration reduces barriers to the market as you will be able to release the options to your customers during the first stage of product development. Thus, you can grow your e-commerce sales as your customers know that you understand them clearly and provide them with quality products.
3. Save costs
3D web configurators can redefine and shorten the sales cycle as real-time customer responses/ reactions can help you create better outcomes. This allows you to track consumer behavior in real-time. Also, you can reduce the quantity of raw materials you need to stock as you will now create products as per request.
Furthermore, you can minimize significant expenses incurred in logistics and storage to a great degree. You can also personalize this unmatched 3D technology to become as responsive as the rest of your website.
4. Place your customers behind the wheel
As the factory floor entered the digital age, brands must let their customers take the driver’s seat for tremendous success. Only then will you precisely understand what your customers want. Knowing that will help you meet their demands accurately. The 3D web configurator allows your customers unparalleled freedom to bring their dream product to life, ensuring their satisfaction.
5. Distinguish your brand with a “wow” factor
Consumer attention has created intense competition between brands, forcing them to spend billions in an attempt to find the magical ingredient that will capture and retain the attention of their customers.
What determines whether their attention sticks or moves away is the “wow” factor that keeps them returning for more. A 3D configurator will help you ensure that your customers are “wowed” each time they visit your website because they would have truly enjoyed the experience. Your configurator can boost customer satisfaction by delivering the experience needed to attract and amaze your customers repeatedly.
6. Boost sales
3D web configurators increase conversion rates and revenues as your customers can make informed decisions without delay. It gives them all the information they require to make a quick purchase. For example, it offers details such as customization of the product, price, immediate and direct contact with the salesperson, detailed descriptions, and a strong call to action. Additionally, you can avoid cart abandonment scenarios through increased engagement.
Make 3D Web Configurators Your Launching Pad
Customer engagement and interactive product visualization can customize a product of choice and provide a tangible in-store experience to your online customers. It can become a launching pad for increased growth, higher sales, and conversions. Would you like to experience the power of a 3D web configurator and don’t know where to start? Get in touch with us right away.