Top 5 Misconceptions about AR and VR in eLearning
In this tech-savvy era, computer-based realities are a new way to perceive a surrounding. Two of the most trending reality technologies are Augmented Reality (AR) and Virtual Reality (VR). Over the last few years, AR and VR have taken strides to become the most prominent consumer technologies. With developments in technology and broader accessibility, we started to discover more ways AR and VR can benefit various industries such as entertainment, automotive, transportation, oil & gas, aircraft, etc. AR and VR have helped many industries since their onset. Both technologies have a massive potential in immersive learning. The COVID-19 pandemic forced physical classrooms to go virtual globally. Since then, the education sector is witnessing the extensive application of reality technologies such as AR and VR to promote immersive learning.
What is immersive learning?
Immersive learning refers to a learning strategy – a future training method – that uses an artificial or simulated environment that puts learners in a highly interactive learning environment. Augmented and virtual reality technologies play a crucial role in today’s immersive learning scenario by offering a new way of using an eLearning screen.
Role of AR and VR in eLearning
Augmented Reality or AR is an interactive experience that enhances or augments real-world objects and projects computer-generated images and animations into it – like Snapchat lenses, Pokémon Go (game), and so on. It overlays or adds digital elements or imagery –in the form of text, graphics, audio, and other visual extensions – to a live view. On the other hand, Virtual Reality or VR is a ‘computer generated’ experience created inside a simulated environment. It immerses the user in a replicated/imagined world using a head-mounted device (HMD), shutting down the physical world. With the help of special manipulators, users gain the potential of intuitive and multifunctional interaction with virtual elements in VR.
Both the technologies create new and interactive experiences for users through their immersive environment and accessibility in 3-dimension. Especially in the eLearning industry – which is all about using advanced technologies to enhance the learning experience – the alternate reality technologies AR and VR have been warmly accepted by modern learners because of the diverse benefits they offer. Few benefits include:
- Makes the learning more engaging and exciting
- Better online training mock-ups
- Makes learning a practical experience
- Customizes learning paths in courses
- Provides visual feedback in assessments with advanced learning analytics
Though AR and VR are trending immersive learning strategies, they are new in the Learning and Development space, and therefore, several myths are revolving around the topic. This blog will debunk five common AR and VR myths in eLearning.
Myth #1: AR and VR are the same
Many people believe that AR and VR are the same and can be used interchangeably. People often get confused between these two computer-based realities. Though both AR and VR play a massive role in immersive learning, the fact is that both these technologies have two entirely different concepts. Virtual Reality (VR) entails a complete immersion experience that displays a virtual environment to a person that blocks out the physical world by using a virtual opaque headset. At the same time, Augmented Reality (AR) adds digital elements or animations to the user’s real world using the camera on a smartphone.
Myth #2: AR and VR based apps are difficult to use
Even with an increasing number of users worldwide, some organizations still believe that AR/VR apps are more difficult to use than any other apps. This doesn’t seem right because such applications mainly meant for learning use high-end technology, making them more user-friendly. Skilled augmented/virtual reality developers ensure that the user interface is simply leading to the applications’ success perspective.
Read more: Accelerating AR/VR Adoption Among Customers
Myth #3: AR and VR are very expensive
Many organizations consider other training methods, as they believe learning through AR and VR is too expensive. When used right, AR and VR techniques can reduce costs and provide organizations with a high ROI in the long run. Many believe that VR apps can only be used with expensive gears and headsets. There are many affordable options and multiple authoring tools that businesses can consider to make AR and VR learning easy at a relatively low cost.
Myth #4: AR and VR are mainly for gaming and entertainment purposes
Because of the popularity gained by AR and VR with its practical use in the entertainment and gaming industry, people tend to think that AR and VR are primarily focused on these industries for entertainment purposes. But the fact is that AR and VR are not just limited to games. Though gaming and entertainment are the most prominent applications for computer-based realities, many industries embrace AR and VR in their marketing and advertising efforts, with widespread success.
Usage of AR/VR is trending in diverse sectors such as Manufacturing, Education, Event Management, Tourism, Automotive, Real Estate, Healthcare, Retail and E-commerce, Media and Entertainment, Defense and Military, and more. For instance, a global leader in medical imaging solutions, AccuVein uses AR to project an image of veins over skin for all medical imaging purposes.
Myth #5: AR and VR may not stay for long
Many people say that AR and VR are just fads. The truth is that, as AR and VR offer many innovative ways to interact with the data around us and visualize it, reality technologies are expected to enrich users in the future years too.
Research & Markets reports that the global AR and VR market is projected to reach $1,274.4 billion in 2030, rising from $37.0 billion in 2019, and is predicted to progress at a robust CAGR of 42.9% during the forecast period (2020-2030). Key factors leading to the AR and VR market’s growth include the rising penetration of smartphones and tablet computers, increasing technology adoption among enterprises, and vendors’ surging focus on price reduction.
AR and VR lead among the emerging technologies and are being updated continuously. AR/VR development is a highly appreciated career today.
So, AR and VR are not fads and are going to stay for a long time.
Misconceptions are lifted for about every potential revolutionary technology, just like myths about AR and VR are prevalent in the mainstream now. AR and VR are emerging as crucial reality tech in 2021. Especially during this COVID-19 pandemic, which has turned our lives upside down, organizations need innovative eLearning techniques now more than ever. These computer-based realities can help enhance the learning experience more safely, engagingly, and productively.
Watch Video: How AR can be a powerful learning tool in the future
Fingent’s AR/ VR development team allows you to leverage the power of immersive learning with AR and VR and enjoy the experience! Contact us to know more.
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10 Services Offered by Fingent to Prepare Your Business for the Future of Digital Innovation
- Robotic Process Automation
- Business Continuity Planning
- Contactless Services
- Custom LMS | eLearning
- Business Process Re-engineering
- Reality Technologies
- Data Analytics
- Internet of Things
- Mobile Technologies
- Cloud Computing
- Innovation beyond digital transformation
It’s been more than half a year since we started battling the global pandemic COVID-19. While it shows no sign of waning and continues to dwindle economies, business leaders are still exhibiting a streak of optimism. Thanks to digital technology and infrastructure!
The American management consulting firm McKinsey states that business executives expect profits and consumer demands to rise within the next six months. However, households across the globe have reduced their spending due to low income and savings. This poses a challenge for business sectors such as banking, retail, telecom, healthcare, and utilities. The organizations belonging to these sectors have to find new ways to support customers as well as preserve shareholder value in these ambivalent times.
In spite of several unsuccessful attempts to curb the virus spread, promising vaccine tests give us hope. The good news along with it is that businesses are managing to meet their urgent requirements and are optimistic for a time when all employees can return to work safely. Business leaders need to focus on supporting their employees by building up trust and providing clear communication.
If not anything, the pandemic has taught us the necessity of digital innovation and management. The business-as-usual approach is bound to fail in these difficult times. Business leaders have to make fast decisions, use technology in new and different ways to improve productivity and accelerate digital innovation. Organizations that embrace technology and new tools to reinvent business processes will see better results. This blog enlists 10 ways by which Fingent can help you re-engineer your business processes and overcome the challenges efficiently.
1. Robotic Process Automation
In light of what’s happening, the demand for automation has fundamentally increased simply because the business dynamics have changed in various industries. Since most employees have to work from home, repetitive and data-intensive processes could be handed over to Robotic Process Automation. Once employees are freed up from performing mundane tasks, they can concentrate on other important operations that require cognitive skills.
The payroll, onboarding and offboarding processes in HR can be automated using RPA technology. In the banking sector too, RPA bots can fasten activities such as loan application processing, account opening and make them error-free.
Fingent combines technologies like Machine Learning and AI with RPA to design smarter processes for businesses. Our focus is on utilizing RPA software bots to enhance the cost-effectiveness and efficiency of business processes. We help companies to automate business processes by identifying areas that require automation, deploy the most appropriate tools, and provide the necessary maintenance and support.
2. Business Continuity Planning
A business continuity plan is crucial to ensure the effective recovery of organizations from a disaster. From conducting virtual site inspections to document collaboration to human resources and payroll management, Business Continuity Planning helps keep track of all your crucial tasks.
Fingent utilizes a wide range of technological frameworks like SAP, AWS, Microsoft technologies, public cloud services, and custom software solutions to help you come up with a strong business continuity plan. Our Business Continuity Planning (BCP) services enable you to make faster decisions, reduce costs, and retain customers. We help you create and implement a sustainable business model that allows you to keep pace with the rising customer demands.
3. Contactless Services
COVID-19 has changed customer behavior w.r.t what and how they buy. This shift has given rise to a demand for contactless services. The demand for smart deliveries, self-service facilities, and other technologies such as QR codes, mobile payments, tap-and-go are expected to rise.
Maneuvering these challenging times may seem daunting. But Fingent can help you turn the tables with our innovation capabilities and technology consulting. We guide organizations to expand their existing set of offerings and capture new markets.
Fingent helps you bring your brick-and-mortar store online by developing highly responsive, secure, and scalable ecommerce CRM solutions, customize your existing application to integrate contactless payment features, configure new offers or discount codes and also helps you leverage AR/VR technologies that allow customers to view your project sites or prototypes.
4. Custom LMS Development | eLearning
According to a recent study, 42% of organizations in the US have increased their ROI through eLearning. Over 90% of students say that they prefer eLearning to classroom training- a trend created by the COVID-19 forced lockdowns. eLearning systems are highly beneficial in times of a global pandemic like COVID-19 to ensure uninterrupted learning.
Fingent helps schools, universities, colleges, educational institutions, NGOs, and training centers to develop customized LMS platforms that come with aptitude-based smart learning tools.
5. Business Process Re-engineering
Business process re-engineering involves the fundamental rethinking and redesigning of processes to achieve significant improvements in performance, efficiency, and alignment of processes with organizational strategy. Fingent’s BPR services enable enterprises to revamp existing business processes to improve productivity, quality, and cycle time, especially during a crisis.
Here’s the difference that Fingent’s BPR brings to your table:
- Re-engineer and optimize your processes from the ground up
- Eliminate redundant processes and enhance workflow efficiency
- Coordinate and integrate multiple functions/ teams quickly
Business process reengineering offers nearly all benefits- increased revenue, improved customer service, reduced cost, higher employee retention, faster processing time. Though the risks are considerable, the crisis presents an opportunity for your business to build resilience and reshape your future roadmap by leveraging BPR.
6. Reality Technologies
The latest advancements in Augmented Reality and Virtual Reality technologies are helping businesses explore new ways to reach customers and take their innovation efforts to the next level. Perkins Coie LLP reports healthcare and medical devices as one of the top potential growth areas for AR and VR technologies. Visual-based immersive learning experiences, virtual events and conferences, virtual showings and site tours, etc. ensure sustainability, safety, and remote collaboration.
Read our case study: The Future of Communication and Security Using Augmented Reality
7. Data Analytics
The COVID-19 pandemic has disrupted supply chains and has brought about dramatic changes in customer behavior. Given the current volatility, it is nearly impossible to track real-time changes in consumer mannerisms and aptly respond to them. Fingent offers Predictive Analytics from SAP as well as other data analytics solution providers that can help you detect hidden trends and make quick decisions.
Sectors such as healthcare, retail, sports, insurance use predictive analysis in various ways. Fingent’s data analytics services guide you towards increased ROI by turning data into valuable insights.
8. Internet of Things
Business executives believe that the disruption brought on by COVID-19 will cause an increase in the demand for IoT devices. Robust 5G networks are necessary to realize the power of IoT. Join forces with Fingent to leverage the benefits of IoT in your business. Gear up for IoT with our vast portfolio of technologies that can help you create new IoT processes and manage your devices. We provide customized IoT services to meet your unique business needs. Our cloud-based IoT data management solutions help you gather insights from your IoT data.
9. Mobile Technologies
As stay-at-home and social distancing are the new norms, mobile technologies can keep business running. At Fingent, we utilize leading mobile technologies to support businesses. Being scalable and secure, our mobile solutions deliver value to your customers.
So you want to build an app, but don’t know how to get on with it? While finding the right mobile app development company may seem an obvious answer, you first need to get your requirements on paper. Fingent offers a mobile app specification template that can help you define the scope and functionalities of your app. This erases ambiguity in the development process and keeps all stakeholders on the same page.
10. Cloud Computing
The Cloud has proved to be a lifesaver for businesses whose offices are closed and employees are scattered across various locations. Those who were skeptical of the Cloud are now changing their opinions and have come to benefit from the flexibility that it offers.
Fingent’s expertise in cloud architecture models has helped many organizations realize their goals. With our proficiency in various cloud platforms such as AWS, Microsoft Azure, IBM, and Google we aim to make organizations flexible and agile. We also provide cost-effective cloud application development solutions that can be easily implemented in your current infrastructure and tailored to suit user requirements.
Innovation beyond digital transformation
As the pandemic seems to gather strength, organizations scramble to find ways to keep business running. Business leaders have to prepare for recovery by supporting their staff, establishing effective communication, and balancing costs. If nothing else, these turbulent times have brought to light the significance of digital transformation. By resorting to innovative digital technologies like the ones mentioned above, businesses can reinvent themselves and keep going.
We at Fingent focus on supporting businesses by equipping them with these smart technologies to ensure business continuity. Leveraging smart technologies, Fingent can help you understand the pulse of your customers and make the necessary changes in your business models. It has become increasingly clear that given the serious health implications on people returning to work, creating a post-pandemic organization would take longer than earlier perceived. Companies have to seize this opportunity to build new capabilities like remote work environments, virtual collaboration, automation, eLearning, eCommerce, and so on.
Our business solutions have already helped various industrial sectors solve problems and eventually succeed. Fingent can help you capitalize on this opportunity to create a digital innovation strategy. Contact us to know more.
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Businesses increasingly rely on the capabilities of their workforce to gain an edge over the competition in the complex business landscape. Pressure on Internal Learning & Development teams have increased immensely to train under-skilled human resources to make them more competitive and relevant to changing business trends. With rising shortage of talent, hiring processes are failing to meet the talent expectations of an organization. As per a study conducted by CareerBuilder, 49% of employers have made up their mind to hire people who are underskilled and train them to bring them up to be productive resources who adds significant value to the organization’s growth. Even though this is an excellent opportunity for L&D departments, the cost for such training programs are always a matter of concern.
With the growing popularity of eLearning, it has been seen in many cases that shifting to online training makes training very effective.
- According to a report by Judith B. Strother that had findings of Hall and LeCavalier, some of the big shots were able to cut their training costs tremendously by switching to blended learning. One of them is Ernst and Young, who cut their training costs by 35% (An Assessment of the Effectiveness of e-learning in Corporate Training Programs)
- The same report also described how IBM was able to cut almost $200 million after moving to online corporate training.
So where should we start off?
Assess your Requirement
It’s important to understand what your organizational goals are from a training perspective. You can use employee surveys and quizzes to create a training program that can be effective in developing employee capabilities as per their requirement. Furthermore, a retrospective on training feedback will help you fine-tune your training plan.
Using the results from employee surveys and quizzes, you can narrow down those areas where training can bring your organization closer to its strategic goals.
As employees are expected to juggle multiple responsibilities, there are many areas where they may need to be trained on. Some programs can be redundant and thus avoided entirely. Categorizing your training modules as per their priority can make your programs more cost-effective. Based on their priority, you can decide on when and how much to invest in them. This is useful, especially where your training costs are charged per training program.
Prioritizing the development areas that will help your organization achieve its vision will not only let you use your resource efficiently but also drastically reduce the risk of investing in the wrong training program.
Choose the Right Trainer
The right trainer can reduce costs while providing the necessary training that your team needs. Sometimes the top gun in the market may turn out to be the wrong choice for your organization. Each training vendor will have to be carefully assessed to suit your organization’s priority and requirement. If you are looking to develop your team’s soft skills or a general skill area, you don’t really have to invest a premium. However, when it comes to training your team on a specialized skill, you might want to consider vendors who are known for their quality of training in that specific skill set.Transforming learning and development [Source: Onlignment]
Talent Management Strategy
A general market study shows that over 70% of corporations having over 10,000 employees are focussed on setting up a Learning Management Solution (LMS). And today, almost all LMS vendors have a Talent Management system bundled along. From the market research, it has been noticed that companies having a Talent Management system from the same vendors as their LMS are getting almost four times returns from those who are buying them from a separate vendor.
An eLearning software not only saves my time and energy to train someone on a specific skill set but also allows me to reuse a set curriculum/course with multiple candidates. The only effort required is to maintain/update the learning material when required. A good eLearning system will help me track my team’s progress with the training and at the same time help the employees map their training with their career path.
Reducing cost in the overall functioning of an organization is a part of everyone’s priority list. Developing my team’s skill along with cutting cost is a deal I’m willing to take any day!
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Learning is highly evolving in all facets of life and so are the systems that provide learning opportunities. The definite way to address the changing and growing requirements of employees in the organization is to provide them a responsive Learning Management System that will offer the right flexibility and accessibility of the learning material on multiple devices without loss of information or tracking. The continuous learning keeps them involved, motivated and helps to retain the employees in the organization. However, before your organization jumps into implementing a responsive LMS, it is important to put some crucial forethought for selecting the right one that suits the preference of your employees.
You will need to understand and evaluate the various devices that are available and will be used most frequently as a learning source for your employees.There are numerous devices available today with various screen sizes. Pre-identifying these target devices helps in understanding the compatibility of the software and achieving better productivity. Lock the primary ones that you need to address and check if the responsive LMS works well, and adapts from landscape to portrait mode and back. Also, the user information should be tracked effortlessly so that the data isn’t lost when they switch between devices.
A responsive LMS should utilize the features that each device offers, such as touch, swipe, and scroll in smartphones. A highly intuitive UI with user-friendly approach will definitely make the learning experience more fun and enjoyable. Along with switching of the device resolution and screens, the content should also be formatted to mold into any device dimensions and screen resolutions.
Data packs that connect to the internet vary largely on devices and hence you need to consider your content likewise. Choose an LMS system that utilizes HTML5 that helps learners to download and access the learning material offline. Also, keep the bandwidth that each lesson will need in mind and use a cloud-based system that customizes the resolution and bandwidth as per usage.
Safe and Secure
No matter how good a responsive LMS system is, if it doesn’t offer security to user’s information, it simply won’t work. Select an LMS system that can protect and safeguard the personal data of learners. This may include securing email IDs, passwords, phone numbers, and even course content. This can be identified by checking what level of encrypted coding is used by the system and how secure is its server or cloud data storage.
Responsive LMS system that allows the user to not just access material, but also lets them upload content in the form of pictures, videos, and more will definitely work well. It should have the ability to convert the content into a compatible format that will be streamlined and functional for all device types. Another feature that can enhance a responsive LMS is the addition of social elements. It is a great strategy to make the learners in the organization interact with each other with the help of discussion forums, chat plugins, ratings, and content sharing. It will not only help learners explore more but also help promote the material via their word of mouth.
A more engaging and responsive LMS would always require monitoring and support over a static system. Check if you get the right support from the vendor and figure out their turnaround time. If your organization is huge, check if they can offer a dedicated support team on a contract.
A responsive LMS is a sure-shot way to go ahead if all these factors are kept in mind. If you are reading this to seek a vendor, contact us to learn more about the latest trends and practices in developing learning management systems and how these benefit learners and organizations today.
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Mobile technology is being used and applied in every business sector and the use of mobile devices is on an all-time rise. It has become necessary for the organizations to ensure that the applications and systems are compatible with the mobile devices. There are several techniques followed for this purpose and mobile-first is one such approach. Mobile first is a design approach in which the website or an application is designed for the mobile platforms first. It may then be scaled up for desktop and other larger devices.
Learning Management System (LMS) is defined as a software application used to plan, implement, track, report, assess and deliver a particular learning process. There are several learning management systems that are available in the market. The business units need to enhance and provide the mobile-based learning for their employees and stakeholders. These learning systems are also high on demand in the educational institutions. A “mobile first” design approach should be followed for such LMSs and there are a set of key considerations to be incorporated.
Mobile devices do not refer to the Smartphones only. There are numerous other mobile devices, such as tablets, Personal Digital Assistants (PDAs) etc. that must be considered while designing the Learning Management Solutions using mobile-first approach.
The design of the learning management system needs to be responsive to attain maximum user satisfaction. It will allow the system to have excellent performance on a wide range of devices and make the activities associated with maintenance and development easier.
Performance v/s Content
There is a limited screen space on the mobile devices that take away the freedom to put additional content on the screen, unlike desktop applications. The designers must ensure that only the salient information is present on the screens of the LMS. The designer must keep a balance between the content and the performance of the system layout, navigation, scrolling, and usability.
Acceptance & Change Management
The demand of the market and customers is to access the websites and applications on the mobile platforms. The business units must accept this change and make sure that they fulfill the user demands and expectations accordingly. A majority of the users prefer m-learning instead of desktop-based learning systems. It is essential to understand the difference in the design principles and methodologies between the two platforms.
There may be scenarios wherein the users may switch between the mobile devices while accessing the same LMS. These devices may vary in terms of screen size and resolution. The LMSs’ backend must be capable of adapting to such transitions without any adverse impact on the performance and network connectivity. For instance, an employee may access a particular LMS on an Android-based tablet provided by the organization. The same employee may choose to access the system on the personal iPhone after office hours.
Integration with Latest Technologies
Learning Management Systems need to use data in unified and cohesive manner. There are Big Data applications developed for better organization and management of the data sets. LMS developed with mobile-first approach should have the ability to be integrated with external tools and applications, such as Big Data and Business Intelligence tools. Security is also one of the prime areas of concern for the mobile-based applications. There are security tools, such as anti-malware tools, intrusion detection tools, and anti-denial tools etc. developed for enhancement of security. LMS needs to be capable of being integrated with such tools and applications.
Mobile applications and websites have succeeded in gaining a lot of popularity among the users. The learning management systems developed by the business units and educational institutes must also consider and abide by the shift in the user expectations. There are many differences between the desktop based applications and the ones designed for mobile platforms. These considerations in terms of screen size, layout, design principles, set of priorities, integration, compatibility (with other tools) and security features must reflect in the final design. There are certain system qualities provided with a higher priority in LMSs designed with a mobile-first approach. These qualities include application performance, usability, security, availability, and reliability.
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Learning Management System or LMS has been a powerful tool used in the Human Resource (HR) and Learning & Development (L&D) departments since decades. This digital system that administers, documents, tracks, and reports activity of each employee grew phenomenally with over ten-billion-dollar of industry spends. Although such learning management content system plays a vital role in updating the employees, the system is touted to be the downfall. The question is whether LMS is really fading into obscurity or is there more than meets the eye.
Where Does the Problem Lie?
LMS is a total desktop solution that offers not just e-learning solution, but even manage enrollments, instructor-led training, offer classroom resources and keep track of individual performances as per compliances. After the digital boom, LMS systems stayed their course and the rest of the world evolved around them. The underlying problem was that the system got rigid while the learning ecosystem changed completely.
Need to Rehash
With every changing trend, Learning Management System will have to adapt and modify to ensure that it doesn’t go out of the window. The lack of integration and less degree of customization options has until now hampered the growth of LMS market. The idea is to consider the dramatic changes that have occurred and create an innovative, future-proof LMS.
How to Update?
LMS should be no more limited to a desktop and should be provided on multiple devices for better accessibility. This includes seamless learning via a smartphone, laptop, and tablet in addition to the desktop. The option to provide a mobile learning experience with short, manageable lessons will increase engagement. Another idea to proactively change is adding a customized system that offers a personal touch with respect to the learner’s need. Gamification of the entire content also helps in providing a better learning experience for the learners.
There are a lot of data generated via LMS that should be used to devise better strategies by the L&D department. The design of LMS should not be daunting and should have a user-friendly UI that motivates them to learn more. A well-planned design enhanced an automatic workflow is a perfect way to improve productivity, efficiency, and engage the employees to get involved. Adding some lucrative tools that are ancillary to the cause of LMS can add some weight to its worth. Also, as per its name, learning content management system should not just focus on providing learning experience but also offer all-around learning management.
How Will Learning Management System Benefit From This Change?
With cloud-based LMS’s on the rise and change in various tools that rehash the system completely, the growth of the LMS market is evident. The many advantages that it will offer are easy use, cost-efficiency, accessibility, flexibility, multi-platform support, and personalization for a successful L&D strategy.
The Future is Bright
According to a new research by Zion Market Research, LMS market is growing at a steady rate and is valued at around USD 5.19 billion in 2016 with the scope of reaching USD 19.05 billion in 2022 with a CAGR of almost 24%. The major factor for such a prediction is the requirement of information and high-quality education to stay in the market. Learning Management System that evolves with time and offers cost-effective learning in an efficient way can do very well.
With growing trend, everything is replaced or changed and Learning Management System is no different. But continuous evolution and significant changes that will connect and engage all types of users is a definite way of keeping the employees sharp. We offer such powerful e-learning tools that will enhance the scope of your company and provide an incredible way to educate your staff.
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Is e-Learning a Pull or Push technique?
e-Learning is a rage now, and for the right reasons. It allows the trainees to undertake the courses at their convenience, without the sessions being disruptive in nature. It also spares the hassles of organizing a physical training session. However, the effectiveness of e-Learning is still open to debate, especially since the crucial “face to face” interaction with the training is missing. The success of the learning intervention relies heavily on the approach adopted. The two major approaches are the “push” approach and the “pull” approach. One method cannot be said to be better than the other, with the right option depending on the situation.
The Push Approach
Many e-learning courses are heavy on information, but not interactive, meaning such courses merely “push” the information out to the learners. A typical “push” course makes explicit the objectives upfront, proceed to the course content, and at best may offer a quiz at the end or after a section. The success of the course depends on how well the content is designed and how well the content is visually engaging.
The push approach is relevant when all learners are on the same level and need to access all the available information equally. With the focus on information and not on the learning experience, it is quicker, cost effective and overall easier to construct e-Learning courses that push the information to the trainees.
The Pull Approach
The “pull” approach to e-Learning involves creating more interactive content, depending on what exactly the user requires. Changing the way the information is structured makes the course more engaging and interactive. Interactions, such as choosing one of the many options, “what do you want to learn next,” and more are embedded into the courses, making it more appealing.
For example, when explaining a concept, the push approach simply offers a page explaining the concept, complete with images and videos. The pull approach offers the same information, but only suggest ways to retrieve the information, leaving the user to retrieve the information in any proposed manner. It may also take the form of people exchanging information and discussing the concept, in a forum.
Another example of push technique in e-Learning is an interactive white paper or interactive infographic that asks questions and guides the trainee based on the answers given. The content mix would also include assessments, calculators, and videos, creating a highly personalized training material.
Instead of universal one-size fits all approach, the pull strategy focus on crafting the right types of reasons a person needs to pull the content. The information remains the same, but the way it is retrieved differs from user to user. E-courses allow the learner to “pull” what is required from the repository of available content offering autonomy in terms of accessibility and convenience. In other words, the method of delivery, or the learning experience, is customized for the user or user groups.
The pull approach is relevant when learners are at different levels, have different uses for the same content, or require access only to specific parts of the available content. The focus on “pull” technique is on both the content and the learning experience equally. This, however, makes the preparation of such courses complex and daunting. However, the results are often well worth its while, provided the course is structured well.
To Push or to Pull?
At a basic level, all e-Learning is in essential a “pull” technique, since trainees have to complete the course by themselves, without being spoon-fed by a trainer in a conventional training session, at a conference venue.
However, e-Learning courses can itself be designed in a push or pull approach.
On the face of it, there are inherent advantages in designing e-Learning courses in a pull model. Push techniques generally tend to be dry and requires the users to remain motivated to grasp the content. When attention is dry, the focus tends to fade naturally. With the interactive-heavy intensive pull techniques, complete with a healthy mix of audio and visuals, attention generally lasts longer. In any case, since users access only the contents relevant to them, there is greater focus, motivation, and effort. If the trainer includes group collaborative exercises, there is a good scope to boost team collaboration as well.
However, on the flip side, there is an inherent risk with the pull approach in allowing learners to take the all-important decision of deciding what to learn. It again requires learners with a high degree of awareness and drives to self-actualization, for them to access content that is actually relevant, as opposed to what seems most interesting or the easiest. Again, there is nothing to prevent an innovative curriculum designer to spruce up the “push” e-Learning course with rich audio, video, images and real life scenarios.
Push is conventionally held as the “formal” learning method whereas “pull” still has an unconventional and informal label attached to it. The push approach, the traditional approach, akin to the school curriculum, laid out module by module, is time-tested, scores high on familiarity, and ensures learners go through the topics they really require. The pull approach in a way incorporates the latest technological advancements to training but is still unfamiliar to many people.
The best approach depends on the industry, the skills and motivation of the learners, and the course curriculum. For example, there is little scope but to memorize all the safety and fire hazard regulations in place. However, for soft skills training, there is ample room for discretion, interactivity and simulation features.
Regardless of whether the e-Learning is designed in a push or pull approach, success depends on sound design and construction of the course. The technical part of the course is often underestimated. It pays to tie-up with a competent partner who can help you deliver cutting edge curriculum and courses, which is aesthetically appealing as well. The Upskill competency based training platform is the best choice in this regard, offering the unbeatable mix of the latest and most advanced technology, quality content and expertise, helping you deliver powerful e-Learning courses customized to your needs and requirements.