Building Ground-breaking Customer Experiences With Augmented Reality
For the unversed, experiential marketing is a unique and effective way to build brand awareness through face-to-face connections with consumers. Unlike traditional or online marketing efforts, experiential marketing engages all the five senses that bring about emotions to form lasting memories and drive brand loyalty. It allows you to connect with your customers in the most relatable way while building brand awareness and loyalty.
So, how can companies effectively incorporate experiential marketing to make their products stand out? The answer is quite simple: by embracing Virtual Reality and Augmented Reality.
Augmented Reality technology boosts experiential marketing by allowing consumers to interact with products or services with improved personalization.
Benefits Of Using AR In Marketing
As stores closed their doors and people remained indoors, Augmented Reality has received a lot of attention over the last year and will become essential for retailers as stores reopen worldwide.
AR is bringing the in-store buying experience into consumers’ homes. Consumers can now virtually experience how a cute summer dress, a pair of sunglasses, or sneakers will look on them. As a result, AR boosts the customer’s confidence when buying online. AR is also an excellent solution for people who are worried about trying products such as garments or footwear that numerous other hands have touched before them. The technology allows consumers to make decisions safely, without physically touching sample products kept in the shops’ display racks.
Sephora, a well-known cosmetic brand, has experienced great success with its Augmented Reality marketing strategy. The brand uses face recognition to help customers try makeup products before buying them in-store with their Virtual Artist app. Another example, Snapchat, which uses AR ads via snap filters.
Augmented Reality enables brands to show their customers what makes their products or services great instead of simply sending out marketing literature and thus allows them to connect with their customers better. This helps brands deliver memorable customer experiences and reduce costly returns.
Benefits Of Using AR In Experiential Marketing
1. Boost Sales
Let’s assume that you decide to re-decor your room. You will probably go through magazines and even visualize the furniture in the desired spaces. However, most often, you end up achieving a completely different outcome than what was intended.
So, that’s where AR comes into the picture. All you need to do is point your smartphone in the desired space, and you will be able to view (virtually) how your room would appear with all the desired items in place. This eliminates all the tedious trials and errors that can often lead to disappointing results. So, isn’t this unique and immersive approach a great way to attract your customers?
2. Save Unnecessary Marketing Costs
If you think that the new-age technology of AR and VR would cost you a fortune, you’re wrong. With advances in technology, gadgets and other technology components are becoming cheaper. For instance, AR ads are more affordable than traditional mediums.
AR’s targeted and personalized approach helps save up a lot from your budget compared to the conventional ways of communication. Additionally, it can be used for marketing campaigns as it is a highly efficient tool for advertisers.
3. Overcome Language Barrier
There’s no denying that people are more attracted to visuals than texts. As a result, visual images seem to have a language of their own. Both AR and VR use visualization to their advantage and excel in the process of communicating through moving images. While you may need a language to operate at the base level, users can easily find what they are looking for using the multiple options available.
4. Make Content That Goes Viral In The Social Space
Given the situation we are living in, social media has never been more relevant. It has changed the rules of advertising, and everybody is adapting to it. Advertisers are leaving no stone unturned to ensure their content reaches every potential customer of their brand.
Both Virtual and Augmented Reality technologies have the potential to make your content go viral. It is not only engaging and entertaining but also fascinating. The content is compelling enough to attract people of targeted age groups and helps communicate the brand’s message correctly.
For example, recently, Inphantry, a Boston-based digital ad agency, orchestrated an immersive AR pop-up exhibition in a Houston shopping mall. This was done to promote Nike’s AJXX8 sneaker, its latest addition to the Air Jordan line. Customers were given challenges such as dribbling, jumping, etc., wearing the sneakers and the Jordan branded bracelet with an RFID chip to track their scores.
On completion of the challenge, the high-scorers could experience the Air Jordan pop-up museum and lounge. Additionally, the participants were encouraged to share their pictures (of their experience) on social media. This strategy attracted over 2500 users and created the much-needed buzz around the newly launched sneakers.
5. Conduct Virtual Events
The pandemic has wreaked havoc in our lives both physically as well as emotionally. Most people are still not open to the idea of going out in a crowd, even at the cost of missing something important. In such cases, AR and VR technology comes to the rescue. The immersive technology allows the audience to access desired events virtually. Considering the times we live, immersive technologies are indeed a boon!
AR and VR platforms enable brands to engage and launch their offerings by organizing virtual corporate events, expos, and conferences.
6. Fulfill Training Needs
If any of your products or services requires technical training to understand its aspects, VR technology is what you need. It provides a personalized and interactive experience where the user can understand the product/service virtually. Moreover, this approach is highly effective as it can be re-run multiple times.
Additionally, the user can practice using the VR headset for as long as desired. This reduces any operational risks that the user could experience while using the actual product and helps educate them about it skillfully. That said, using AR/VR technology for training your users is more fun than traditional training sessions.
7. Enhance Customer Service
The main goal of any business is to ensure that their customers are satisfied and thus increase sales. AR and VR technology can help educate customers in a fun way and help them make informed decisions. This prevents any conflict of ideas that may arise in the consumer’s mind. Thus, Augmented Reality and Virtual Reality help in increasing customer satisfaction and sales.
Scale Your Marketing Efforts With AR
Summing up, it can be said that businesses must earnestly consider using Augmented Reality to boost experiential marketing and create ground-breaking experiences that will set them apart from others.
If you’re looking for a unique and one-of-kind opportunity for marketing and advertising, you can collaborate with Fingent. We offer immersive and interactive experiential marketing solutions using AR and VR. Explore our offerings by simply giving us a call, and we will be delighted to help.
How Various Industries are Leveraging AR, VR, and MR Today?
Augmented Reality (AR), Virtual Reality(VR), and Mixed Reality (MR) may sound the same to many of us. But do you know that each one is different? AR, VR, and MR are different tech concepts with characteristics that differentiate each from one another.
Here’s what you need to know about each of the technologies, along with a few examples.
Augmented Reality uses computer vision along with mapping and depth tracking to show the appropriate content to the user. This functionality allows the cameras to collect, send and process the data to show the appropriate content to the user.
AR is designed for unrestricted movement while projecting images or other objects that you are looking at and enhances the user’s physical environment with contextually relevant digital content in real-time. A user can experience Augmented Reality with a smartphone or special hardware.
Watch Video: Augmented Reality in Education Transforms Learning Experience
Some of the interesting real-world examples of AR
1. AR in Gaming
Games like “Pokemon Go” project a Pokemon on your screen, on top of whatever your mobile camera focuses on. Augmented Reality has beautifully combined the real world with the favorite Pokemon characters.
2. AR in Medical Training
Augmented Reality is finding its virtue in medical training today. For example, students at the Cleveland Clinic, Case Western Reserve University are learning human anatomy using AR headsets or glasses. AR allows them to examine the human body without the need for dissecting cadavers or watching live operations.
3. AR in Retail
The retail sector also has been taking advantage of AR to help customers have a more enjoyable and interactive shopping experience. For example, Harley Davidson has developed a unique mobile app for its customers that allows them to view a motorcycle in-store using AR and customize it by adding accessories, changing paint jobs, etc.
IKEA, the leading retail conglomerate, has rolled out AR-powered retail apps that allow customers to “try on” clothing remotely before buying them online.
4. AR in Manufacturing
Augmented Reality enables the manufacturing industry to gain a competitive edge by helping companies improve quality and productivity. Workers can get assistance from AR gadgets to save time, reduce errors and increase efficiency. Some of the world’s biggest brands like Boeing and General Electric are already using AR in their manufacturing processes.
Using AR glasses allows Boeing’s technicians to easily view the wiring renderings in the aircraft fuselage without external distractions.
Augmented Reality enables GE mechanics to be more productive as the technology offers them step-by-step instructions and visuals directly within their line of sight. They also get alerts in real-time through AR smart glasses so that they can inspect every step before moving on.
Virtual Reality Environments (VREs) allow users to experience real-life scenarios via simulated counterparts and gain practical knowledge that would otherwise be difficult to comprehend in a real environment.
As the main focus of Virtual Reality is on simulating the vision, you will have to wear a VR headset such as Oculus Quest or HTC Vive Cosmos in front of your eyes that eliminates any interaction with the natural world (avoids distractions). Typically, two autofocus lenses are placed between the screen and the user’s eyes. The lenses adjust based on the individual eye movement and positioning. To render the visuals on the screen, you can use an HDMI cable connected to the PC or mobile phone.
Virtual Reality uses speakers, goggles, and even handheld wearables to simulate a real-world experience. You can also employ visual, audio, and touch simulation to create a more immersive reality.
A few real-life applications of VR
1. VR in Education
Virtual Reality can make learning more engaging and immersive. In addition to schools and universities, virtual experiences can help businesses train their staff. Currently, Unimersiv is offering VR educational content for institutions and companies.
Case Study: Using 360-degree VR simulations, the University of North Carolina offers an immersive campus touring experience to aspiring students. Download now!
2. VR in Real Estate
For years, real estate agents have used photos and graphic designs to showcase properties to prospective buyers. Today, Virtual Reality has transformed real estate property tours, making them more personalized, immersive, and close to reality. Being an immersive technology, VR enables potential buyers to experience a 3D walkthrough and understand better what each property has to offer even before scheduling a physical site visit.
For example, Sotheby’s, one of the world’s leading luxury realty brands, offers Virtual Reality home tours and videos to its clients. Potential buyers can view properties and spaces from the comfort of their homes using a web browser, or a smartphone, PC, laptop, or through a wearable headset.
3. VR in Marketing
VR is helping businesses reach out to their audiences by launching immersive and engaging marketing campaigns. With the COVID-19 pandemic compelling people to shop online and companies to transform digitally, Virtual Reality is gaining more popularity as it is helping people get a feel for products without leaving their homes.
For example, IKEA has introduced a VR app that enables users to experience kitchen remodeling. Using the VR Kitchen app, you can explore the virtual kitchen and interact with the objects using a VR headset.
4. VR in Healthcare
Virtual Reality helps doctors understand their patients’ needs better as it provides an in-depth look into human anatomy. Today, VR is extensively used in surgical training.
An educational project conducted by the University of New England (UNE) successfully used VR to teach empathy to medical and health profession students. The project used a VR tool called “Alfred Lab app” – to teach students about macular degeneration and hearing loss from a 74-year-old African American man’s perspective. Realizing an aged and ailing patient’s thoughts and concerns enables the residents to develop empathy towards such patients.
5. VR in Travel and Hospitality
The travel industry is facing the hardest time ever in its history. However, vaccination rollouts on a global scale and international travel relaxations now give a fillip to travel, tourism, and hospitality. An early adopter of digitalization, the travel industry has already forayed into Virtual Reality. Travel businesses attract tourists and even promote holiday destinations through virtual staging and tours. Virtual Reality also allows people to explore the world virtually, especially those who cannot afford to travel.
Google StreetView is one of the best examples of how VR is being used in the travel industry. In addition to viewing panoramic images on a computer, it allows users to enable Google Cardboard mode for a Virtual Reality experience.
Mixed Reality, sometimes known as hybrid reality, combines the elements of both AR as well as VR. However, here the virtual content is not only overlaid on the actual environment but is fixed to and interacts with that environment. In simple terms, Mixed Reality lets you see virtual objects just like Augmented Reality, but these objects are capable of interacting with the real world. In simple words, Mixed Reality is more like immersive and interactive Augmented Reality.
MR is still in its nascent stages and may take time to create an impact like the other two technologies. One of the most remarkable Mixed Reality apparatuses is Microsoft’s HoloLens.
Opportunities provided by Mixed Reality
1. MR in Education
Mixed Reality allows students to see both the real world as well as the holograms. MR offers an immersive learning environment enabling students to understand better.
Case Study: Find how Fingent developed a unique Mixed Reality application for a leading university that enables users to identify people using facial recognition. Download Now!
2. MR in Manufacturing
Mixed Reality provides workers with real-time assistance, thereby facilitating manufacturing processes. The technology allows workers to see holographic instructions, so they know what to do. This minimizes human errors and improves quality significantly. Mixed Reality is also helpful for repairs and maintenance, especially in industries that require precision and expertise.
For example, Renault Trucks integrates Mixed Reality into its manufacturing process for enhancing engine quality control at one of its factories.
The blurring line between physical and virtual
While Virtual Reality takes you to the virtual world from wherever you are, Augmented Reality adds to the reality by projecting information on top of what you see. Mixed Reality combines both AR and VR. All these technologies, though powerful, are yet to make their mark with consumers. That said, they can completely change the way we use computing devices, gadgets, and technology in the future.
Are you thinking about delivering immersive virtual experiences to your customers that can overtake physical encounters? Talk to our reality tech experts today.
How is Augmented Reality Set to Transform The Future of Healthcare?
Augmented Reality in healthcare has emerged as one of the most exciting technologies expected to grow and transform medicine and surgery. In 2020, Augmented Reality saw unprecedented growth. According to a report by AR Insider, 598 million AR units were active at the end of 2020. By 2024, the total number of active AR devices is estimated to be 1.73 billion, states the report.
Augmented Reality allows us to experience the real-life environment around us with a digital augmentation overlaid on it. It works by integrating digital information into the user’s environment in real-time. In AR, the objects that reside in the real world are enhanced using computer-generated capabilities. AR includes graphics, effects, sounds, text, and touch feedback to improve the user experience. Due to its versatility, AR is becoming more accessible and affordable for medical imaging, medical education, dentistry, and training nurses. Leading examples of AR in healthcare include AccuVein, ARnatomy, VIPAR, and VA-ST.
In this post, we will look specifically at the future of Augmented Reality in the healthcare industry.
Augmented Reality helps examine the human body without the need for visualization using displays and sensors. Augmented Reality is used to educate patients today. For example, doctors can use AR to explain surgical procedures or health conditions. Google Glass with AR was first used by Dr. Rafael Grossman during a surgery.
Here’s why augmented reality in healthcare is a boon for medical professionals, future medical research, and education.
1. AR in patient care
- Most patients are unable to explain their symptoms to the doctor. However, Augmented Reality helps patients address their concerns. Patients can use AR to check their symptoms and the state of their health. Also, doctors can show the patients the effects of their current lifestyle and help them make positive changes.
- Using 3D AR technology, patients can see how the drug works within their body instead of reading the long list of drug descriptions of prescribed medicine.
- New mothers have a tough time during the initial days of breastfeeding. A Melbourne-based company in association with the Australian Breastfeeding Association conducted a Google Glass test. The mothers could easily share their problems with experts and find solutions while breastfeeding. Thanks to the AR-enabled technology of Google Glass, this was possible. The lactating mothers were able to communicate their problems in real-time and seek medical aid quickly.
- AR enables storing life-saving information on custom apps. For instance, Radboud University of Netherlands has developed an AED4EU AR-driven mobile app. This app tells you the exact location of automated external defibrillators. So, during an emergency, you can access a crucial life-saving piece of information.
2. AR for surgeons and nurses
- Sometimes, it is tough to find the vein to draw blood from the hand or to inject intravenous shots. Thanks to AR hand-held scanner technology, a nurse can easily see the vein to draw blood or give a jab. The patient also feels relieved to have found the vein in the first attempt. Not only does it save time, but it ensures that the elderly or children are not faced with undue coercion while taking the shot.
- Surgeons can leverage 3D AR to operate with precision. It helps prevent unnecessary risks and increases the success rate of many complex surgeries.
- Surgeons can use image reconstruction technology to reconstruct any tumor. It enables surgeons to view X-rays in real-time and locate a tumor anywhere in the body and operate on it. Simply put, AR helps reduce the difficulty level and risk to a great extent.
While everybody knows the importance of staying healthy, most people take their health for granted. AR can be used to diagnose the human body to understand the current state of health. Dietitians and nutritionists can use the learnings to encourage and persuade people to bring desirable changes to their lifestyles. Using AR, you can make boring activities like a morning walk or jog more pleasurable. AR apps such as “Zombies, Run!” helps convert your daily running task to a game format. It can push people to take care of their health more seriously.
AR and the future of healthcare
The future AR market is more likely to resemble the present smartphone market. We will be our own doctors, which will enhance self-care. Suppose every wearable device or smartphone ends up representing a doctor. In that case, the healthcare costs can be lowered significantly, several thousands of lives can be saved, and our living standards can be improved tremendously.
Of course, we will still need medical professionals and specialists to diagnoses specific cases. However, instant AR telehealth devices and remote patient monitoring tools will make the experience of visiting a doctor less intimidating.
Mental health depression is one of the key fields of medicine that is often overlooked. By integrating AR with artificial intelligence (AI), the ability to detect and identify voice tones, facial expressions, and physical behaviors can help doctors and families identify any signs of mental illness or depression in real-time. Brain Power, a start-up, enables people with autism to learn life skills and measure their learning progress.
Watch Video: How AR can be a powerful learning tool in the future
Augmented Reality in healthcare is witnessing several mergers and acquisitions due to an influx of software, hardware manufacturers, mobile data, and voice businesses.
Several AR companies are also addressing regulatory and privacy concerns to become successful in the healthcare space. This will benefit AR-assisted surgeries, in-patient behavioral and rehabilitation programs, and staff training. By 2025, people will be able to analyze their health in real-time through AR-based apps, giving them a snapshot of how unhealthy lifestyles would affect their bodies and help them take precautionary measures to maintain good health.
To sum up
Summing up, we can say that augmented reality in healthcare is a game-changer and a boon for the industry.
We at Fingent develop tailored healthcare AR systems and applications that help improve quality of care, cost and meet your healthcare requirements by automating the process of collecting and measuring enormous amounts of healthcare data. Contact us today for more details!
Top 5 Misconceptions about AR and VR in eLearning
In this tech-savvy era, computer-based realities are a new way to perceive a surrounding. Two of the most trending reality technologies are Augmented Reality (AR) and Virtual Reality (VR). Over the last few years, AR and VR have taken strides to become the most prominent consumer technologies. With developments in technology and broader accessibility, we started to discover more ways AR and VR can benefit various industries such as entertainment, automotive, transportation, oil & gas, aircraft, etc. AR and VR have helped many industries since their onset. Both technologies have a massive potential in immersive learning. The COVID-19 pandemic forced physical classrooms to go virtual globally. Since then, the education sector is witnessing the extensive application of reality technologies such as AR and VR to promote immersive learning.
What is immersive learning?
Immersive learning refers to a learning strategy – a future training method – that uses an artificial or simulated environment that puts learners in a highly interactive learning environment. Augmented and virtual reality technologies play a crucial role in today’s immersive learning scenario by offering a new way of using an eLearning screen.
Role of AR and VR in eLearning
Augmented Reality or AR is an interactive experience that enhances or augments real-world objects and projects computer-generated images and animations into it – like Snapchat lenses, Pokémon Go (game), and so on. It overlays or adds digital elements or imagery –in the form of text, graphics, audio, and other visual extensions – to a live view. On the other hand, Virtual Reality or VR is a ‘computer generated’ experience created inside a simulated environment. It immerses the user in a replicated/imagined world using a head-mounted device (HMD), shutting down the physical world. With the help of special manipulators, users gain the potential of intuitive and multifunctional interaction with virtual elements in VR.
Both the technologies create new and interactive experiences for users through their immersive environment and accessibility in 3-dimension. Especially in the eLearning industry – which is all about using advanced technologies to enhance the learning experience – the alternate reality technologies AR and VR have been warmly accepted by modern learners because of the diverse benefits they offer. Few benefits include:
- Makes the learning more engaging and exciting
- Better online training mock-ups
- Makes learning a practical experience
- Customizes learning paths in courses
- Provides visual feedback in assessments with advanced learning analytics
Though AR and VR are trending immersive learning strategies, they are new in the Learning and Development space, and therefore, several myths are revolving around the topic. This blog will debunk five common AR and VR myths in eLearning.
Myth #1: AR and VR are the same
Many people believe that AR and VR are the same and can be used interchangeably. People often get confused between these two computer-based realities. Though both AR and VR play a massive role in immersive learning, the fact is that both these technologies have two entirely different concepts. Virtual Reality (VR) entails a complete immersion experience that displays a virtual environment to a person that blocks out the physical world by using a virtual opaque headset. At the same time, Augmented Reality (AR) adds digital elements or animations to the user’s real world using the camera on a smartphone.
Myth #2: AR and VR based apps are difficult to use
Even with an increasing number of users worldwide, some organizations still believe that AR/VR apps are more difficult to use than any other apps. This doesn’t seem right because such applications mainly meant for learning use high-end technology, making them more user-friendly. Skilled augmented/virtual reality developers ensure that the user interface is simply leading to the applications’ success perspective.
Read more: Accelerating AR/VR Adoption Among Customers
Myth #3: AR and VR are very expensive
Many organizations consider other training methods, as they believe learning through AR and VR is too expensive. When used right, AR and VR techniques can reduce costs and provide organizations with a high ROI in the long run. Many believe that VR apps can only be used with expensive gears and headsets. There are many affordable options and multiple authoring tools that businesses can consider to make AR and VR learning easy at a relatively low cost.
Myth #4: AR and VR are mainly for gaming and entertainment purposes
Because of the popularity gained by AR and VR with its practical use in the entertainment and gaming industry, people tend to think that AR and VR are primarily focused on these industries for entertainment purposes. But the fact is that AR and VR are not just limited to games. Though gaming and entertainment are the most prominent applications for computer-based realities, many industries embrace AR and VR in their marketing and advertising efforts, with widespread success.
Usage of AR/VR is trending in diverse sectors such as Manufacturing, Education, Event Management, Tourism, Automotive, Real Estate, Healthcare, Retail and E-commerce, Media and Entertainment, Defense and Military, and more. For instance, a global leader in medical imaging solutions, AccuVein uses AR to project an image of veins over skin for all medical imaging purposes.
Myth #5: AR and VR may not stay for long
Many people say that AR and VR are just fads. The truth is that, as AR and VR offer many innovative ways to interact with the data around us and visualize it, reality technologies are expected to enrich users in the future years too.
Research & Markets reports that the global AR and VR market is projected to reach $1,274.4 billion in 2030, rising from $37.0 billion in 2019, and is predicted to progress at a robust CAGR of 42.9% during the forecast period (2020-2030). Key factors leading to the AR and VR market’s growth include the rising penetration of smartphones and tablet computers, increasing technology adoption among enterprises, and vendors’ surging focus on price reduction.
AR and VR lead among the emerging technologies and are being updated continuously. AR/VR development is a highly appreciated career today.
So, AR and VR are not fads and are going to stay for a long time.
Misconceptions are lifted for about every potential revolutionary technology, just like myths about AR and VR are prevalent in the mainstream now. AR and VR are emerging as crucial reality tech in 2021. Especially during this COVID-19 pandemic, which has turned our lives upside down, organizations need innovative eLearning techniques now more than ever. These computer-based realities can help enhance the learning experience more safely, engagingly, and productively.
Watch Video: How AR can be a powerful learning tool in the future
Fingent’s AR/ VR development team allows you to leverage the power of immersive learning with AR and VR and enjoy the experience! Contact us to know more.
Medical Virtual Reality offers excellent opportunities for healthcare providers, practitioners, researchers, residents, patients, and chemists. Here’s a brief overview.
Virtual Reality: Increasing success rate and establishing trust in medical education
In 2013, the World Health Organization (WHO) estimated a shortage of approximately 7.2 million health care professionals worldwide. The report also stated that this shortage is expected to reach 12.9 million by 2035. Besides the deficiency and disproportionate distribution of healthcare workers, the inadequacy of training programs also affects the delivery of uniform healthcare services worldwide. Leading healthcare organizations have been focusing on developing strategies that can increase the number of healthcare workers and enhance the quality and relevance of medical training.
In recent years, several modes of eLearning have been used to disseminate information and impart training to medical students, out of which Virtual Reality Applications deserve a special mention. Virtual Reality Environments (VREs) allow users to experience real-life scenarios via simulated counterparts and gain practical knowledge that would otherwise be difficult to comprehend in a real environment.
Here are a few examples of how VR improves medical education standards and how it enables novice medical personnel to learn concepts in environments that replicate real-life scenarios.
1. Reduce stress and anxiety among medical students
Medical and traumatic emergencies can be daunting and stressful, especially for the early-career medical personnel. Preparing novice doctors to respond effectively to medical emergencies before being confronted with a real scenario is challenging. Unnatural or high-cost training modalities fail to replicate the stress and gravity of real-world trauma management realistically. Immersive virtual reality (IVR) may provide a unique training solution.
VR-based medical training recipients report better learning of anatomical positions, reduction in surgery time in the real environment, increase in the safety of both physician and patient, positive psychological effects on learners, reduction in training costs and efforts, and overall improvement. 68% of nursing and 58% of medical interns reported that VR-based training has significantly reduced their anxiety about occupational needlestick or sharp injuries (NSI) prevention.
2. Ensure uninterrupted in-hospital training
During April-July 2020, when most countries went to stringent lockdown measures to curb the spread of the coronavirus, several medical colleges and universities adopted virtual reality to supplement the traditional in-hospital medical training. Due to in-hospital access bans, the training providers offered students virtual patient-based training, debriefing, and simulated clinical scenarios on a case-by-case basis, all via virtual reality environments.
A recent report on students’ perception of VR-based medical training found that:
- 77% of medical students considered VR training to be a trustworthy platform for initial clinical assessments
- 94% remarked that VR is ideal for diagnostic activity, and 81% appreciated its usefulness in treatment options
- Furthermore, 84% of students felt that the scope of VR training would move beyond apprenticeship at a patient’s bedside
3. Immersive VR environments help develop empathy
The most significant advantage of virtual reality is that it allows users to experience any situation from any perspective. In that way, it can be called the “ultimate empathy machine.” Patients suffering from traumas such as memory loss, physical or mental abuse, age-related health issues, Alzheimer’s disease, drug addiction, and other ordeals need a soothing atmosphere and reassuring words to recover quickly. Immersive VR training is an effective teaching method to help medical students develop empathy towards such patients.
An educational project conducted by the University of New England (UNE) successfully used VR to teach empathy to medical and health profession students. The project used a VR tool called “Alfred Lab app” – to teach students about macular degeneration and hearing loss from a 74-year-old African American man’s perspective. Realizing an aged and ailing patient’s thoughts and concerns enables the residents to develop empathy towards such patients.
4. Improve practitioners’ skills, speed, and mobility in operating rooms
From rote memorization of theories, the modern medical training practice has evolved to imparting skills in life-like environments using virtual reality simulations. Even in the absence of faculty, VR systems enable students to learn practical surgical concepts when faced with a given patient. VR systems make medical training access more broad-based and flexible. Medical professionals can use VR to visualize the human body’s interior and learn better about human anatomy.
According to a study published by the Journal of Advances in Medical Education & Professionalism, the American Board of Internal Medicine (ABIM) has proclaimed that residents need to be trained by simulation tools before attempting any patient interventions in real life. The board also finds immersive VR training to be effective in mechanical ventilation and invasive hemodynamic monitoring.
Dr. Dimitris Stefanidis, professor and research scholar at Indiana University School of Medicine, concluded in a study that surgical residents who underwent training in laparoscopic suture using video simulators had reported improved operative performance, speed, and mobility at the end of the practice. Performing surgeries that require vast experience and sensitivity, such as an osteotomy (bone-cut surgery), can be simplified for surgeons through virtual simulations. Immersive simulations along with tactical feedback are safer and cost-effective than traditional teaching methods.
5. Impart health education and awareness among patients
In addition to practitioners, patients also can gain awareness of their medical conditions and treatment principles using VR. Clinical professionals can use simulated environments to communicate the impact of unpleasant lifestyle practices such as noxious drug usage, metabolic dysfunctions, obesity, growth of certain tumors, the effect of smoking and drinking on lung and liver functions, etc.
Chronically ailing and hospitalized patients can use VR goggles or headsets to experience their home in an immersive environment and chat with their family members. By installing a 360-degree camera in their home, the patient’s family can make sure that the patient experiences the interaction just like how he/she used to feel it while at home. During the COVID-19 pandemic, VR was highly applied in remote sites to facilitate telemedicine, control the spread of infection, plan, treat, and provide proper awareness to people regarding this disease.
Getting started with VR
Medical VR is no more a sci-fiction. VR-trained surgeons report a 230% boost in their overall performance compared to their traditionally-trained counterparts.
VR can help you conduct engaging medical conferences, help women get through labor pain, train surgeons and medical residents, reduce pain and anxiety among patients, and expedite recovery in physical therapy by tailoring exercises to patients’ therapeutic needs.
If your next question is how to start with VR, Fingent helps you develop these virtual simulators:
- ACLS (Advanced Cardiac Life Support System)
- Accident Trauma Care Standard Operating Procedures
- Orthopedic or Cardiac surgical procedure that involves using complex tools
- Neo-Natal Resuscitation Simulator (GOLDEN MINUTE PROTOCOL)
Would you like to discuss that with our expert? Drop us a line, and a member of our team will get back to you shortly.
How AR and VR augment employee safety training programs in industries
Employee Safety has taken on a new meaning as the world totters and tries to wrap its head around COVID-19. The pandemic spared no prisoners as it touched every aspect of our life, including our work and our businesses. It has changed the way people work and accomplish their jobs and altered the way employers look at employee safety training.
For starters, traditional employee safety training usually takes one of two forms: on-the-job and classroom learning, which might be a problem at this time. Fortunately, the latest training methods that feature immersive technologies such as Augmented Reality (AR) and Virtual Reality (VR) demonstrate their ability to close the current gaps in employee safety training. This blog discusses the impact AR/VR has on employee safety training. Before we discuss that, it is crucial to understand why businesses require augmented and virtual realities now.
The increasing significance of AR and VR in employee safety training
Adapting to the new normal, most employees will continue to work from home. Others will face new measures and procedures when they return to workplaces. It can pose a challenge to employers as they struggle to find new methods to train new employees while following physical constraints like social distancing.
Before we look at the solution, let’s have a look at a few drawbacks of the traditional classroom training:
Drawbacks of the conventional classroom training
– Ineffective training procedures
Usually, safety procedures are taught with a combination of computer testing and classroom exercises. These methods do not allow repetition training. It is good but not good enough because it lacks effectiveness and does not encourage knowledge retention. Besides, social distancing norms make it difficult to arrange for classroom training.
– Doesn’t engage employees
As traditional learning techniques are not imparted in a realistic environment, they do not simulate the hands-on experience in scenarios that are tough to be recreated. Classroom learning is often not a useful or engaging teaching style for workers who are in highly mechanical roles. With such training, employers cannot risk a technician to perform their jobs effectively and safely on day one.
– Classroom trainings are expensive
According to the 2019 training industry report, on average, companies spent 1,286 dollars in 2019. The same report also mentions that, on average, employees received 42.1 hours of training. It proves that traditional training methods and materials are a significant expense for financials and lost work time. Employers must look for newer ways to train their employees. Thankfully, AR and VR technologies help support employee safety training.
Top 7 ways AR and VR impact employee safety training
Workplace injuries cost businesses more than 59 billion dollars per year. However, companies cannot cut back on employee safety training under any circumstances. In professions where inadequate safety procedures are a huge risk to the employee, employers must ensure that safety training is practical and accessible.
1. No more trial and error
Specific jobs, such as working in power plants or manufacturing units, require that employees be trained before assuming full responsibility. Augmented and virtual reality help make simulations that allow for training that is safe and free of consequences. Employers can create an exact simulation of their operations and enable new employees to practice repeatedly. Such training allows them to see and correct their mistakes before they start using the actual equipment.
2. Risk-free immersive training
AR and VR technologies allow instructional designers, animation engines, and game designers to combine fun with practical learning. It raises levels of engagement in trainees. Besides attractive and fun components, AR and VR appeal to learners because of the risk-free training element. It eliminates the need for employees and trainees to be in the same location during the training session.
3. Increased retention and skill acquisition
Practice is the best way employees can sharpen their skills. It is a well-known fact that we retain much more information when we combine learning with “doing.” Compared to discussions, reading, lectures, or even audio-visual learning, hands-on-practice is the best way to retain information. AR and VR technologies allow for such training that increases knowledge retention and skill acquisition. These technologies enable employees to practice the concepts they have learned immediately.
4. Allows self-paced learning
Each employee is different with varying levels of learning abilities. AR and VR allow each person to learn at their own pace. It means they can work on the same concept multiple times without the risk of injury to themselves or the machinery. This risk-free approach allows for self-paced learning and the ability to take the training until they master a particular concept.
5. Enhance the effectiveness of learning
Most employers have deemed it unsafe for their workers to share headsets to receive safety training in the current situation. Augmented and virtual reality allows employers to develop solutions where an employee can point his phone camera to a portion of the training manual that opens up additional materials or resources on his screen. This technique allows companies to train their employees about specific products, solutions, or services.
6. Prepare employees for emergencies
Augmented and virtual reality are ideal for training employees to handle real-life situations. This technology is apt for safety training. It can minimize damage to the equipment and the cost of training. AR and VR allow firms to train employees to handle emergencies or real-time threats such as controlling a shooting situation.
7. Easy to customize training
Each organization and its requirements are different. Employees may encounter unique challenges and problems because of location, weather, or just the project’s complexity. AR and VR provide a considerable advantage in terms of flexibility and costs to offer company-specific training. It can accommodate a more tailored training experience.
The future of AR and VR in employee safety training
The safety risk is a real challenge that all industries face. Whether it is theft or operating potentially dangerous machinery, employees face risks, including physical hazards. Besides, the pandemic has necessitated a transition to a new way of life. There is currently a desperate need for new solutions that allow businesses to continue with some semblance of normalcy. AR and VR technologies provide organizations effective ways to train their employees while still preserving physical distancing norms. The use of augmented and virtual reality in employee safety training will become the new normal!
Want to explore how you can start with Augmented Reality and Virtual Reality technologies? Talk to us right away.
Manufacturing technologies set to hold the reins in 2021
From big data analytics to advanced robotics to computer vision in warehouses, manufacturing technologies bring unprecedented transformation. Many manufacturers are already leveraging sophisticated technologies for manufacturing such as the internet of things(IoT), 3D printing, Artificial Intelligence, etc., to improve operations’ speed, reduce human intervention, and minimize errors.
As 2021 rapidly approaches, manufacturers will have to move away from Industry 4.0 and embrace Industry 5.0. The latter is all about connecting humans and machines (smart systems). Interestingly, Industry 5.0 may already be here. The ongoing COVID-19 pandemic only accelerates its arrival.
Read more: Digital Transformation in Manufacturing
Here are the top 10 technologies that positively impact the manufacturing industry.
With advances in robotics technology, robots are more likely to become cheaper, smarter, and more efficient. Robots can be used for numerous manufacturing roles and can help automate repetitive tasks, enhance accuracy, reduce errors, and help manufacturers focus on more productive areas.
Benefits of Using Robotics in Manufacturing:
- They improve efficiency right from handling raw material to finished product packing
- You can program robots to work 24/7, which is excellent for continuous production
- Robots and their equipment are highly flexible and can be customized to perform complex jobs
- They are highly cost-effective even for small manufacturing units
Collaborative assembly, painting, and sealing, inspection, welding, drilling, and fastening are a few examples of the jobs done by robots. Today, robots work in several industries, including rubber and plastic processing, semiconductor manufacturing, and research. While they are mainly used in high-volume production, robots make their presence felt in small to medium-sized organizations.
Nanotechnology has grown to a great extent in the last few years. It involves the manipulation of nanoscopic materials and technology. Though its widespread use is relatively new, it will be indispensable to every manufacturing industry soon. Further research and experimental designs suggest that nanotechnology can be highly effective in the manufacturing industry.
Applications of Nanotechnology in Manufacturing:
- Create stable and effective lubricants that are useful in many industrial applications
- Car manufacturing
- Tire manufacturers are using polymer nanocomposites in high-end tires to improve their durability and make them wear resistance
- Nanomachines, though not used widely in manufacturing now, are, for the most part, future-tech
3. 3D Printing
Post its tremendous success in the product design field, 3D printing is set to take the manufacturing world by storm. The 3D printing industry was worth USD 13.7 billion in 2019 and is projected to reach USD 63.46 billion by 2025. Also known as additive manufacturing, 3D Printing is a production technology that is innovative, faster, and agile.
Benefits of Using 3D Printing in Manufacturing:
- Reduces design to production times significantly
- Offers greater flexibility in production
- Reduces manufacturing lead times drastically
- Simplifies production of individual and small-lot products from machine parts to prototypes
- Minimizes waste
- Highly cost-effective
Major car manufacturers use 3D printing to produce gear sticks and safety gloves.
4. The Internet of Things (IoT)
IoT in manufacturing employs a network of sensors to collect essential production data and turn it into valuable insights that throw light into manufacturing operational efficiency using cloud software. This connectivity had brought machines and humans closer together than ever before and led to better communication, faster response times, and greater efficiency.
Benefits of Using IoT in Manufacturing
- Internet of Things (IoT) reduces operational costs and creates new sources of revenue
- Faster and more efficient manufacturing and supply chain operations ensure a shorter time-to-market. For instance, Harley- Davidson leveraged IoT in its manufacturing facility and managed to reduce the time taken to produce a motorbike from 21 hours to six hours.
- IoT facilitates mass customization by providing real-time data essential for forecasting, shop floor scheduling, and routing.
- When paired with wearable devices, IoT allows monitoring workers’ health and risky activities and making workplaces safer.
The ongoing pandemic has expanded the focus on IoT due to its predictive maintenance and remote monitoring capabilities. Social distancing makes it difficult for field service technicians to show up on short notices. IoT-enabled devices allow manufacturers to monitor equipment’s performance from a distance and identify any potential risks even before a malfunction occurs. Additionally, IoT has enabled technicians to understand a problem at hand and come up with solutions even before arriving at the job site so that they can get in and get out faster.
5. Cloud Computing
After making its presence felt in other industries, cloud computing is now causing ripples in manufacturing. From how a plant operates, integrating to supply chains, designing and making products to how your customers use the products, cloud computing is transforming virtually every facet of manufacturing. It is helping manufacturers reduce costs, innovate, and increase competitiveness.
IoT helps improve connectivity within a single plant, while cloud computing improves connectivity across various plants. It allows organizations across the globe to share data within seconds and reduce both costs and production times. The shared data also helps improve the product quality and reliability between plants.
6. Big Data
The manufacturing industry is complicated in terms of the variety and depth of the product. As far as opening new factories in new locations and transferring production to other countries is concerned, companies can leverage big data to tackle it.
As the process of capturing and storing data is changing, new standards in sharing, updating, transferring, searching, querying, visualizing, and information privacy are arising. Think of manufacturing software like MES, ERP, CMMS, manufacturing analytics, etc. When integrated with big data, these can help find patterns and solve any problems.
Benefits of Using Big Data:
- Improve manufacturing
- Ensure better quality assurance
- Customize product design
- Manage supply chain
- Identify any potential risk
Explore our use case: Adding New Dimensions to Equipment Maintenance with IIoT, AR, and Big Data
7. Augmented Reality
In manufacturing, we can use AR to identify unsafe working conditions, measure various changes, and even envision a finished product. Augmented Reality can help a worker view a piece of equipment and see its running temperature, revealing that it is hot and unsafe to touch with bare hands. An employee can know what’s happening around them, like what machinery is breaking down, a co-worker’s location, or even a factory’s restricted sites. Simply put, AR applications can help inexperienced employees to be informed, trained, and protected at all times without wasting significant resources.
AR has made it possible for technicians to provide remote assistance by sending customers AR and VR enabled devices and helping them with basic troubleshooting and repairs during the COVID-19 crisis. Also, more and more customers are open to allowing manufacturers to implement AR with the long-term goal of creating permanent solutions. After all, it helps both the customers and field technicians by reducing the risk of exposure.
5G will have a tremendous impact on the manufacturing industry. It will be more transformational for devices that drive automated industrial processes.
The amazing low-latency and connectivity of 5G will power sensors on industrial machines. It will help generate a lot of data that will open new avenues of cost savings and efficiency when combined with machine learning. Currently, China and South Korea are leveraging 5G this way. Soon the US and the UK are expected to compete with them.
9. Artificial Intelligence(AI)
Manufacturers are already employing automation on the plant floor and in the front office. In the future, AI-powered demand planning and forecasting will continue to develop that will help manufacturers align their supply chain with demand projections to get data that were not possible previously.
A study from IFS shows that 40% of manufacturers plan to implement AI for inventory planning and logistics and 36% for production scheduling and customer relationship management. 60% of the respondents are said to focus on productivity improvements with these investments.
Moving manufacturing operations to the cloud and building and integrating systems using IoT will equally create opportunities and challenges. In an increasingly insecure digital era, there is a pressing need for heightened security.
Manufacturing experts are investing in secure cloud-based ERP like SAP and Odoo to resolve the security challenges. Enterprises-big or small- will soon increase their dependence on cloud-based ERP systems to address security glitches and save costs by paying for usage.
White Paper: What difference does RPA bring to your business? How can you embrace this disruptive technology to remain competitive? Download to learn more!
Technologies for manufacturing will decrease labor costs, improve efficiency, and reduce waste, making future factories cheaper and more environment-friendly. Additionally, improved quality control will ensure superior products that will benefit both the consumers and the manufacturers.
COVID-19 has changed the way the manufacturing industry operates. If your business wants to remain competitive, you will have to embrace manufacturing technologies to shape your company’s future. To know more about the forward-thinking strategies that integrate the latest trends and technologies, please connect with us today.
How Technology is Transforming Classroom Learning
There’s no denying that technology has completely transformed the way we live and steadily it is becoming more and more predominant in the classroom as well. From improving the communication between teachers and students to enhancing presentations and lessons, to organizing curriculum calendars, there is no limit to the ways to use technology in classrooms to set up a successful life for students outside of school.
Today, many educational institutions are offering courses that no longer need students to study in a traditional classroom. 92% of teachers said that the internet has a significant impact on a student’s ability to access resources, content, and materials, according to the Pew Research Center.
Benefits of using technology in the classroom
Here are a few advantages of using technology in classrooms.
1. Improves collaboration
Many technology-based tasks involve aspects that require students to seek help from their friends or teachers. Teachers have observed that when students are assigned to tasks, the students who are more technologically advanced assist those who are not.
2. Incorporates different learning styles
Each child is different and it can be challenging to adjust a study plan to fit every student in the classroom. Thanks to technology in education, it is possible to modify the lessons. For instance, kids who might want to draw during the class can create an infographic to demonstrate their capabilities and understanding of the concept which a teacher might not have previously seen or assessed.
3. Creates an engaging environment
While most people consider technology to be just a distraction, it is not so. When used correctly, it can help encourage active participation in the classroom. Using laptops, computers, tablets, etc., in the classroom can help bring more interaction and fun into learning, thus making lessons more interesting.
4. Students learn essential skills
Using technology in classrooms, students can gain the knowledge and skills essential for problem-solving, critical thinking, collaborating with others, and improving motivation and productivity. Technology can also help develop several practical skills such as creating presentations, writing emails, learning proper online etiquette, and understanding the difference between reliable and unreliable sources on the internet. These skills are very important and prepare the students for the future.
How to use technology in the classroom?
While traditional classroom learning is still prevalent, many educational institutions are willing to embrace technology. Here are nine creative ideas to use technology in classrooms to enhance learning.
1. Schedule your online classes
Google Calendar allows you to create and share a class calendar that will keep the students informed about the class, duration, announcements, and important dates. Teachers can easily email the class calendar link to the students. This will help both the teachers as well as the students to stay organized and come prepared for each class.
2. Use virtual manipulatives
While there are manipulatives such as blocks, ten blocks, coins, and tangrams to visualize mathematical concepts, virtual manipulatives are more effective.
Virtual manipulatives help students to comprehend complex concepts. So, incorporating virtual manipulatives in classrooms is not just going to benefit the students but also appealing to hands-on-learners.
3. Digital field tours
One of the popular and cost-effective ways to use technology in classrooms is to take digital field tours. Apps such as Google Streetview allow you to virtually explore parks, forests, and even national and international landmarks from the comforts of the classroom. For instance, a virtual tour of the Grand Canyon can help students learn about the location or the subject and help them learn beyond books.
4. Use Social Media
Much of our time is spent on social media today. So integrating social media into the classroom is a great way to use technology in classrooms. For example, creating a WhatsApp or Facebook Group for a particular class allow students to post discussion topics. You can even consider developing interesting Twitter hashtags students can use to discuss lessons or ask questions.
5. Create digital content
Digital content related to what students are learning helps them display their individual creativity as well as showcase learning. Provide options like blogs, videos, eBooks, podcasts, flyers, or other digital means that will help students to express themselves.
6. Gamified learning
Make learning fun by incorporating gamified learning. Simply create a virtual scavenger hunt by giving the students a list of questions for students to search and find the correct answers. You can even consider forming groups or pairs of students to encourage teamwork and collaboration.
7. Include videos
Videos help students remember important concepts longer than reading. Teachers can record videos such as whiteboard explainers, peer presentations, classroom activities, etc., and share it with the class via Google Classroom, YouTube, or Gdrive.
Videos will help visual learners to learn at their own pace. Also, videos will help establish a better connection between teachers and students while comprehending clarity.
Motivational podcasts, interviews, and online courses can aid the teaching process in the long run.
Some examples of podcasts that teachers can include in the classroom are;
- Podcasts blogs
- Lectures from other teachers
- Researches on academic topics
Teachers can take it to the next level by asking the students to create their podcasts.
9. Multimedia lessons and presentations
By incorporating visual effects, music, videos in the presentations, they can be made more enriching for students. Teachers can consider inviting virtual guest speakers via Skype, Google Hangouts, and Facetime to engage their class during the slideshow or digital presentations. This will boost engagement with lessons.
Some of the future trends in the education industry
1. Student-centered learning
The future of education will be student-centric learning. Teachers need to adopt personalized teaching and learning practices. Flexibility in learning will result in imparting quality education to students. Flexible learning patterns will gain prominence in future classrooms.
The concept of blending learning with entertainment is opening the doors to thinking forward. Technology can be used to focus on slide shows and online videos. Technology innovations like Augmented Reality (AR) are already replacing pens and chalk pieces in the field of education and will bring about significant changes soon. A study conducted by the University of Georgia has shown that the introduction of AR makes 72% of the students more likely to participate in classes. Building such participation is a critical aspect of education.
Media learning is helping students to hone their creative skills and stay in touch with educational events that are happening across the globe. Videos, educational podcasts, simulations, and recorded audio-visual lessons are trends that transform traditional classroom learning and teaching.
3. Adaptive learning
The adaptive learning curriculum is personalized learning that allows students to work on instant feedback given by their teachers and improves student engagement.
In the future, students will be categorized and trained based on their inherent strengths and capabilities. Appropriate learning tools can be recommended to reveal students’ budding talents and bring them to the fore. The adaptive learning pattern will not only keep the fundamental interests in mind but also the individual needs of the students.
Fingent helps schools, universities, colleges, educational institutions, NGOs, and training centers to develop customized LMS platforms that come with aptitude-based smart learning tools. This makes sure that you can have a more interactive learning atmosphere. Customized LMS allows you to cultivate more transparency and communication between the instructor and the learner, which works to improve performance significantly.
Integrating technology into the classroom allows more effective communication between the teachers and students. It empowers students to take responsibility for their learning by participating in projects and learning activities, giving feedback on lessons, and understand how to use technology in classrooms creatively and safely. Get in touch with our experts today and know how we can help you bring technology in classrooms more effectively.
How we can expedite customers’ move to emerging tech like AR & VR
Many real-world scenarios have shown us the need to keep up with technology. The COVID-19 pandemic, for example, has proved to be an unanticipated catalyst in accelerating customers’ move to the new and emerging technologies and tools. As millions of consumers go into lockdown, they are forced to work from home that impacts their day to day habits of digital connectivity.
Though COVID-19 has created a major drag on the world economy, it is playing an active role in accelerating the development and commercialization of several emerging technologies such as Augmented Reality (AR) and Virtual Reality (VR). This is especially true for innovations that automate processes, reduce human-to-human contact, and increase productivity during social distancing. This article examines how new technologies such as AR/VR can influence various industries.
Wholehearted Support for Virtual Health Care
In a survey conducted by Perkins Coie LLP, a vast majority of the respondents found healthcare and medical devices as one of the top potential growth areas for AR and VR technologies.
Telemedicine had previously not received enough support from healthcare providers, financers, and patients. But now, the need for virtual healthcare advice is accelerating the adoption of telemedicine. Various countries have authorized their healthcare professionals to expand telehealth consultations to make it easier for patients to speak with their healthcare providers.
This pandemic is also spurring the interest in asynchronous healthcare, a form of telemedicine that eliminates the need for face-to-face appointments in managing and monitoring chronic health conditions. New technologies in AR/VR allows a healthcare provider to remotely assess and diagnose a patient in an ambulance two miles away.
Related Reading: Is Mixed Reality the Future of the Healthcare Industry?
Promising future for the Real Estate Industry
Though the present scenario has stirred unrest in certain industries, the real estate sector need not come to a standstill at this time. The use of AR/VR technologies can facilitate communication and collaboration within the industry. As a useful tool for design communication, AR/VR has the ability to ensure virtual co-location of the teams making it possible to transfer messages and work cultures.
The new tech line (AR and VR) allows all project stakeholders to take a ‘walk’ inside the project before it is built. Such an understanding of project data can reduce errors, facilitate faster and better decision-making, and achieve greater business and profitability. In this period when physical mock-ups and on-site prototyping are no longer viable, VR-enabled online libraries can add accuracy to design projects without additional cost.
Use Chatbots Instead of Human Punching Bags
The COVID-19 pandemic has induced changes in customer behavior and business models, which might persist well after the crisis abates. Meanwhile, chatbots can be used to reduce the surge in customer frustration. Various websites are using chatbots to answer general FAQs asked by the customers providing them a better customer experience.
AI-powered chatbots can communicate with humans in real-time. Such personalized chatbots can be developed for your websites, social media profiles, and SMS services to generate automated responses using pre-defined keywords and categories. COVID-19 has complicated the role of the customer service representative. They have to lead the delicate dance of balancing policy and empathy with frustrated customers.
Read our case study: Using Chatbots to Create an Enhanced and Engaging Learning Experience
Chatbots provide proactive customer service and help protect the emotional well-being of the agents. Onboarding and training new customer service representatives are not viable options when the work volume increases. Chatbots allow you to scale-up teams and multiply output within seconds. Additionally, now chatbots can be used effectively to sell products directly to users via WhatsApp (WhatsApp for Business).
Powerful Cutting-Edge Technology: Face-Recognition
In the span of a few weeks, COVID-19 has reshaped how the world works. This new paradigm has opened the door to the deployment of latest technologies such as facial recognition. During this period of social distancing, business and government agencies are increasingly turning to facial recognition technology. Also, face recognition payments are growing in popularity.
Read our case study: The Future of Communication and Security Using Augmented Reality
Grand View Research, Inc. forecasts that by 2027, the worldwide facial recognition market will increase at a CAGR of 14.5 percent to reach 9.93 billion dollars.
Face recognition is already getting a lot of momentum since it avoids touching surfaces and potential infection. Another benefit to face recognition is that it can enable thermal scanning to check body temperatures, minimizing the risk of the sick infecting other workers.
The Race To Keep Pace
Today the globalized economy is in fierce competition. Technology helps increase efficiency across industries especially during this pandemic. That is why AR/VR is emerging as a critical solution. From accelerating user collaboration to streamlining processes, the use cases of AR/VR technologies in business will only get stronger. And as IT infrastructure increases in complexity, these new technologies will deliver multiple benefits to businesses as a whole.
Fingent helps accelerate your move to new and emerging technologies such as Augmented Reality, Virtual Reality, and Mixed Reality. Get in touch with us to find out how we help our clients deliver a compelling reality experience using these technologies.
CX Solution to Improve Retail Growth
Nurturing communities and building loyalties is now more critical than ever for all retail brands. With instant access to the latest trends and technologies, customers demand better experiences in their interactions with retail brands across all touchpoints. Hence, Customer experience (CX) has become the most important facet of the retail marketing strategy. Retailers, therefore, have to focus on improving CX through every channel.
Importance of CX solutions
Companies can leverage authentic data and modern technology to transform customer experiences and positively impact their business’ future. While most organizations do have systems in place to track the performances of their CX strategies, few track the end-to-end customer journey. Using appropriate CX solutions, organizations can bridge the gap between expected and actual experiences. CX solutions help companies measure and understand the impact of their CX management strategies.
By employing CX solutions, you can manage the interactions that current and potential customers can have with your brand, thus enabling you to meet or exceed their expectations. CX solutions leverage customer interactions to align the brand image according to the customer’s perceptions. This helps you foster strong and long term customer relationships.
Related Reading: 5 Ways to Enrich Customer Experience at Your Retail Store
Top Trends in CX
Staying abreast of the latest technologies and trends in Customer Experience will help you stay ahead of the competition. It’s time to hone your CX strategies by following these latest trends that rule the CX market.
- Omni-channel CX: Customer journeys have become more dynamic than ever. Based on convenience, customers constantly switch mediums. Since the line between physical and digital channels are blurring, customers expect seamless experiences in their interactions across all channels. It’s important for retailers to strike a proper balance between the “traditional” and “online” business models based on their customers’ preferences. Adopting omnichannel customer care strategies will help resolve complex issues quickly.
- Artificial Intelligence: CX enhancement requires comprehending vast amounts of chaotic and complex data in real-time at high speeds. This scenario is most suitable for AI-powered solutions. Using AI, you can replicate human-like engagements (chatbots for example), track customer-behavior and roll out customized campaigns on their preferred channel of operation. Thus you turn your data into valuable customer insights.
- Hyper personalization: Customers expect high levels of personalization and prefer to buy from brands that offer services/products that are fine-tuned according to their requirements. With a hyper-personalized approach, retailers can identify subtle customer traits and deliver highly targeted and relevant services. To develop this level of hyper-personalization, your data and analytics have to be aligned to paint a clear picture of your customers’ choices.
- AR/VR: Augmented Reality (AR) and Virtual Reality (VR) technologies are touted as the “technologies of the future” since they provide highly immersive and engaging customer experiences. AR and VR provide customers with a hands-on experience which helps them make better choices. Many retailers are already reaping the benefits of implementing these futuristic technologies. For instance, Ikea allows customers to check how the furniture would look in their homes before buying using AR. Famous clothing brand Marks and Spencer uses virtual try-on mirrors to boost their store experiences.
- Virtual assistants and chatbots: Virtual assistants and chatbots enable companies to deliver faster and more efficient services at low costs. Some may argue that chatbots lack empathy and hence cannot replace human customer service representatives. However, you should not overlook the fact that advances in AI have given bots the ability to decipher human emotions. By combining the technologies of a virtual assistant and chatbots, you can provide your customers with personalized and empathetic experiences.
Related Reading: Capitalizing on AI Chatbots Will Redefine Your Business: Here’s How
Future of CX
Customer Experience will continue to be crucial for brands to survive in a disruptive business environment. Retailers need to adopt agile models to retain customers and attract new ones. Going forward, CX will also depend on employee experiences. If your employees are empowered, they will in turn care for your customers. Your interactions, both with your customers as well as your employees across all channels need to be more meaningful and effective.
Gartner states that 64% of consumers give more importance to their experiences with a brand than to the price of a product or service. Fingent helps you implement the latest technological advancements to make your CX strategies fruitful. Contact us to know more.