Category: Business

If you’ve ever tried decorating your home using the IKEA app, or used a Snapchat filter, or even played Pokemon Go, then Augmented Reality (AR) has already invaded your life. Although AR remains a revolution yet to happen, it is evolving rapidly to transform the way we work, learn, play and connect.

Tim Cook quotes –

“AR will happen, it will happen in a big way, and we will wonder when it does, how we ever lived without it. Like we wonder how we live without our phone today.”

So what exactly is Augmented Reality? 

The word itself answers the question!

“Augmented”, originated from the word “augment”, means to add or enhance something. With the power of narrowing spaces between Reality and Virtual Reality, AR enhances physical objects with digital information to create an interactive experience of the real-world environment.

Google defines Augmented Reality as – “a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.”

How Augmented Reality Is Creating An Impact in the Travel Industry

With the power of gripping human minds, AR is changing the game for marketers. Technology is opening magical doors for industries to enrich their customer experience. According to a Statista report, the Augmented Reality market is estimated to grow from 5.91 billion to more than 198 billion U.S. Dollars by 2025.

However, the travel and tourism sector has already shown remarkable transitions with Augmented Reality.

How is the travel industry leveraging the wonders of AR and what lies for them in the future – are a few questions answered in this blog?

Importance of Augmented Reality in the Travel Industry

Before we dig into the innovative uses of AR in the industry, let’s take a look at how the technology is turning important to the sector.

Unlike other industries, travel and tourism is a highly researched sector. A customer never plans his travel, stay, or food places to visit, without thorough research. The quest for information does not stop for a customer even after he/she arrives at their destination. Moreover, all this information is searched on various mobile devices. A survey by Opera Mediaworks reveals that around 66% of travelers prefer using smartphones for travel research and booking.

Here is where Augmented Reality jumps in to make a change!

AR capacitates the ability to enhance search experiences by providing enticing and interactive information. With innovative mobile apps, these augmented experiences can be extended to travelers, easing their travel search and building up trust. Experts predict that embracing the power of AR can prove to become a boon for the travel and tourism industry.

How Is Augmented Reality Reshaping The Tourism Industry?

Augmented Reality is turning to be the traveler’s new ally! Layering digital information over existing reality, AR is easing the planning journey and boosting travel experiences for tourists. Although the industry has not completely leveraged the technology, yet a few pioneering mobile apps are creating indelible travel experiences.

1. Apple Map – “Flyover” Mode

Apple maps with its flyover option are enabling iOS 11 users to explore cities in the 3D view. Navigating with this feature is a lot like watching a 360-degree video where one can change the point of view by walking around. The flyover mode integrates augmented reality with Apple Maps to enable users to take a walk through the city while at home.

2. App in the Air – ARvis

App in the Air, a travel planning app, is easing the quest of finding flights for its users. The app allows users to view a plane seat at its true scale, enabling them to make better booking decisions on the basis of comfort. With an augmented view of the inside of a flight, travelers can directly compare their carry-on luggage to the airlines permitted baggage size.

Related Reading: Check out this case study to learn how Fingent developed customized mobile app to assist travelers with personalized and quantifiable travel security content.

3. Wikitude

Voted by the Augmented Planet Magazine as the best-augmented reality browser of 2010, this app enables users to locate restaurants, stores, and other places nearby. Using location-based augmented reality, Wikitude recognizes interesting places around for travelers to visit. The only thing they ought to do is point the app to the desired direction.

Why Is Augmented Reality The Future Of Travel Industry?

Tourism is all about creating unique experiences, and augmented reality has the potential to support tourism with innovative modes of customer servicing. It is believed that in the coming year’s AR will disrupt the business models of the sector. Here is a list of how augmented reality is providing long-term values for both customers and the tourism industry alike.

1. Innovating Advertising and Marketing

It is not surprising that mobile devices play a vital role in booking travel services. According to Expedia, 78% of travelers reveal that the informative content from destinations or travel brands influence their decision-making process and 46% reveal that ads with informative content are influential. Clearly, there’s an appetite for mobile advertising with compelling content.  

Augmented reality holds the potential of enabling tourist companies to narrate their services more creatively. Providing virtual tours of hotel suites and other amenities with a single tap on mobile screens, not only eases the research process for travelers but also helps them make better booking decisions.

AR ad formats, also build a customer’s trust towards the service and increase the probability of turning one-time guests into long-term customers. AR empowers travel brands to inspire customers with interactive information and engaging experience.

2. Enhancing Travel Convenience with AR Apps

Travels can turn hectic with a lack of proper and timely information. With AR, travel brands are extending mobile apps for tourists, to enhance their travel experience and convenience.

AR Travel Apps to Ensure No Tourist Is Lost: Finding your way in an unfamiliar town is challenging. AR turns navigation apps cooler with added digital elements like arrows and other valid information. By integrating phone cameras with Google Maps, AR can enhance a traveler’s experience of exploring a new town.

AR Cutting Down Language Barriers: It is pretty much unthinkable to travel to a foreign land without a translator. But with augmented reality, smartphone cameras can translate foreign languages for users.

AR Extending  24/7 Tour Guide: Finding a perfect store or restaurant is getting simpler than ever before. With Augmented Reality, smartphones are turning into tiny encyclopedias. Screening through hotel reviews or locating historic buildings has become more seamless and interactive with AR travel apps.

[Source : Florence Travel Guide – Italy – Augmented Reality]

 3. Creating Attractive Destinations

Teleporting seems possible with augmented reality. Enabling to view the evolution of landmarks in time perspective, enjoy 3D models of places, and experience travel through time, AR is allowing theme parks and zoos to create extraordinary attractions. One of the greatest examples would be the L.I.V.E. Centre theme park, which leverages AR/VR to combine art, culture, architecture, design, and retail with projections, surround sound, and special effects.

Thus to summarize, augmented reality promises to strengthen the four components of travel and tourism – transport, accommodation, catering, and tourist attraction. Accounting for the innovations of AR in the industry, experts predict travel and tourism to be the first industry to revolutionize soon with augmented reality.

Related Reading: Find how Augmented Reality can be the future of communication and security.

To unfold the hidden opportunities for your business with emerging technologies like AR/VR, contact the tech experts at Fingent today!

Augmented Reality is already enhancing travel experiences with innovative mobile apps. Is this the beginning of a revolution or is it the only transformation augmented reality can bring into the industry?

Augmented Reality is already enhancing travel experiences with innovative mobile apps. Is this the beginning of a revolution or is it the only transformation augmented reality can bring into the industry?

Most of us, technology geeks or not, are eager to stay first in line to catch up with the latest game-changing technology trends. Here we are to know which technologies will thrive in future!

The Potential Technology Trends You Need To Explore In 2025

Have you ever looked up at the sky and clapped your eyelids on a bat? This is commonplace. But what if it was a drone. Or would it be a flying fleet? Since we don’t belong to the Jetsons family, the latter is not expected but we are close to it! This year is definitely a transformative year for technological innovation!

According to Gartner, the Top 10 Strategic Technology Trends for coming years are Block chain, Artificial Intelligence, Empowered Edge, Privacy and Digital Ethics, Quantum Computing, Immersive Experiences, Augmented Analytics, Autonomous Things, and Digital Twins!

This is just the tip of the iceberg. Following are the emerging technology trends and catalyzing technical innovation that we can expect to see more of in future!!

Related Reading: Find how digital innovation is transforming today’s business world.

1. Blockchain Technology – The ‘New Internet’

Some call Blockchain technology the ‘New Internet’. The blockchain is the brainchild of a person or group of people known by the pseudonym, Satoshi Nakamoto. It permits digital information to be distributed but not duplicated.

It was first devised for the digital currency, Bitcoin.  It is also called the “digital gold”. To this day, the total value of the currency is nearly $112 billion US!

“Blockchain solves the manipulation problem”, says Vitalik Buterin, inventor of Ethereum.

2. Artificial Intelligence (AI)

Apart from AI-powered chatbots, This year will witness chip manufacturers such as Intel, NVIDIA, AMD, ARM, and Qualcomm shipping specialized chips that speed up the execution of AI-enabled applications.

This year will also be the year for hyperscale infrastructure companies like Amazon, Microsoft, Google, and Facebook.

Related Reading: Check out the top AI trends

3. Cloud-independent edge computing

The study from IDC illustrates that 45 percent of the entire data created by IoT devices will be stored, processed, analyzed and acted upon close to or at the edge of a network by 2024! Edge computing is a mesh network of data centers that process and store data locally before being sent to a centralized storage center or cloud.

4. Privacy and Digital Ethics

Facebook, recently witnessed the biggest security breach in which 50 million accounts were compromised. Facebook, later clarified that data of 30 million accounts were stolen.

People are becoming more nervous about how organizations and third-parties are using their personal data.

5. Quantum Computing

The world is behind building the first fully-functional quantum computer. Also called the supercomputer, this is expected to be a cloud service rather than an on-prem service. IBM is already offering cloud-based quantum computing services. For instance, the automotive, financial, insurance, pharmaceuticals, military, and research industries have the most to gain from the advancements in Quantum Computing.

6. Immersive Experiences

Conversational platforms are changing the way in which people communicate with the digital world. Virtual reality (VR), augmented reality (AR) and mixed reality (MR) are changing their approaches to know more about people’s perception.

7. Augmented Analytics

Augmented analytics relies on augmented intelligence. This uses machine learning (ML) to transform how analytics content can be developed, consumed and shared.

“Through 2020, the number of data scientists will grow five times faster than the number of experts”, says David Cearley!

8. Autonomous Things

Autonomous things, such as robots, drones, and autonomous fleet, use Artificial Intelligence techniques to automate their functions that were previously performed by humans.

9. Digital Twins

A digital twin is a digital representation of real-world items that are interlinked. Cearley states that there can be digital twins of people, processes, and things!

A DTO is an aspect of the Digital Twin evolution that is a dynamic software model that relies on operational or other data. DTOs help drive efficiencies in business processes.

Apart from these, there are other key technology trends that organizations need to explore in future. These include:

10. Cybersecurity and Risk Management

According to the estimates from the firm Gemalto, the data breaches were 4.5 billion in the first half of 2018! The University of Maryland study found that hackers attack computers every 39 seconds.

In coming years we will be facing a more sophisticated array of physical security and cybersecurity challenges.

Cybersecurity is thus the digital glue that has held IoT, Smart Cities, and the world of converged machines, sensors, applications, and algorithms operational throughout!

11. Smart Spaces

A smart space is a physical or digital environment in which humans and technology-enabled systems interact in an increasingly open, connected, coordinated and intelligent ecosystems, according to Gartner! The world of technology is to enter accelerated delivery of smart spaces in 2019.

 12. Self-powered data centers

Data centers grow every minute with the implementation of virtual servers and storage, energy-efficient buildings. In coming years, the data centers are expected to run on its own self-contained power plants!

13. IoT integration

This year will witness more IoT implementation. An International Forrester IT survey that said among a recent group study, 82% of respondents were unable to identify all of the devices connected to their networks. Of this lot, 54% were nervous about device security, and 55% were concerned about integration!

Related Reading: Find the role of Data Analytics in Internet of Things (IoT)

14. More self-service IT kiosks for business users

This year will be a year of IT innovation designed to build better communication between IT and end users. The self-service IT kiosks to be set up would enable users to log on and choose what they want for the apps that they build.

15. The Internet of Things and Smart Cities

50 billion equipment, including smartphones, and others are expected by the IoT to be wirelessly connected via a network of sensors to the internetin future. 

The term “Smart City” means creating a public/private infrastructure to conduct activities that protect and secure citizens. It integrates communications (5-G), transportation, energy, water resources, waste collections, smart-building technologies, and security technologies and services!

To upgrade your business with the latest technology trends on the table, contact the experts at Fingent today! Also, read through our latest blogs to learn more about accelerated technological development!!

Also known as Intelligent Automation, Robotic Process Automation leads to business success with the robots being able to perform complex tasks. Recent researches have shown that robotic process automation can help in successfully carrying out 87.5 percent of the tasks on time on its own!

According to Forrester Research, 2018, “CIOs should use robotic process automation to digitize and optimize operations, to create and act upon advanced insights, and to drive business technology innovation.”

Institute for Robotic Process Automation and Artificial Intelligence, define RPA as an application of technology that aims to automate repetitive business processes. RPA tools help a company to configure software—a “robot,” so to speak—in order to capture and interpret applications for processing transactions, manipulating data, triggering responses, and communicating with other digital systems.

Everything you need to know about using Robotic Process Automation For Your Business Growth: Tips and Tricks!

Over the next three decades, statistics show that over 76 million baby boomers, rather freshers will retire and only 46 million new workers will be available to replace them! During this time, the demand for labor will rise, making robotic automation a real and viable solution! But this does not indicate that Robotic Process Automation means career extinction!!

Robotic Process Automation – Important Insights and Forecasts!

North America bagged the highest in 2017 for using RPA and the trend is expected to continue over the forecast period. The reason is the increased penetration of automation and process management solutions across the region. The fastest-growing region is expected to be the Asia Pacific. It was valued at USD 45.9 Million in 2017. Automation, which includes machine learning, robots, and AI are the strong sectors for market growth in the Asia Pacific region.

Let’s walk through the major ways in which Robotic Process Automation drives business growth:

Cost Savings By Making Work Robo-Automated!

Implementing Robotic Automation in your business enables 24/7/365 operational functionality at the cost fraction of an individual! Through work process automation, administrative costs are reduced immediately and no additional back-office resources are required. Implementing RPA requires an initial financial investment, but it increases the overall efficiency and productivity. It ensures the reduction of errors as well.

Advanced Analytics Prove Business Process Optimization

Data is King! Recent studies have shown that the use of automation ensures 100% compliance of data-driven regulatory standards (HIPPA, PCI, etc.). Integrating technology within any enterprise infrastructure function enhances the ability to predict future results and optimize business processes.

Through the use of Robotic Process Automation, operational processes can be assessed based on the performance data of your business. By creating a constant data-driven feedback loop, higher levels of efficiency can be measured. This cannot be achieved with human operation.

Improved Performance, Efficiency, Quality and Reliability

Robotic tasks and workflows are efficient and ensure 100% accuracy and availability. Automation eliminates repetitive functions.
RPA helps employees to apply their skills and experience toward core business objectives. This is made possible with automation as repetitive mundane tasks can that drive innovation and growth.

Protection from Injurious Tasks

Also termed Musculoskeletal Disorders (MSDs), Repetitive Strain Injury occurs from performing the repetitive tasks at high speeds. This results in swelling and cramping. When performed continuously at high intensity for a longer duration, it results in a chronic disorder!

According to the statistics, in 2012, the manufacturing industry had the fourth highest number of MSDs, with 37.4 incidents per 10,000 workers. In such cases, robots are the best suited for completing repetitive tasks, thus saving employees from dangerous work disorders!

Automation Workflow Independence With RPA Integration: Correct Those Brittle Workflows

What can be more charming than the freedom to integrate with any available technology? A prime advantage of RPA integration is it does not require Information Technology (IT) resources.

When funding for large IT projects is a bottleneck for corporations because of its need for programmatic integration with enterprise-wide systems and applications, it forms a major IT development barrier.
For instance, consider the success of Software as a Service (SAAS) solutions such as Salesforce, Zendesk, GoToMeeting, Slack, Workday and so on. These have witnessed tremendous success by their ability to be deployed with very limited technology backbone. Similarly, Robotic Process Automation bypasses the IT sector through its “View Layer” integration approach. The centralized engine it has is trained to communicate and operate with existing applications at the desktop level and not the back office. Thus robotic process automation rules and workflows can be defined by anyone!!

Surface Automation and Document Processing With RPA: Need to Handle Brittle Workflows

RPA is useful when you need to automate the process of adding data to or manipulating data within one of those systems. This is called Surface Automation. RPA provides an effective solution for accessing and working with data housed in those systems.

Additionally, RPA tools are used by businesses for Document Processing. These RPA tools can open a file, parse its contents, and move files.

The concern is since RPA engages with systems on a surface level, the workflows built with RPA are brittle. For instance, If a document’s format changes, the RPA process must change accordingly. So now there is a need to streamline these brittle workflows.

The Future Is Now With Robotic Process Automation!!

The Robotic Process Automation (RPA) market size was valued at USD 357.5 Million in 2017 globally. This value is expected to reach a CAGR of 31.1% over the forecast period.

The ever-mounting demand for Business Process Automation (BPA) through the use of Artificial Intelligence (AI) and software robots are featured to be the key growth-driving factor for the market.

Integrating RPA in the core business enables a business to streamline IT and business operations.

Also, its ability to mimic the numerous skills of humans, without human intervention while consistently carrying out prescribed functions and scaling up or down to meet the demand is expected to augment the market demand!!

Robotic Process Automation will play a significant role in the automation of Customer Experience and be a key factor in your business in the near future! Consult our experts at Fingent to know how Robotic Process Automation can bring incredible changes to your business.

Related Reading: CTOs Guide – How Robotics and AI Can Improve Customer Experience

In this era of rapid digital transformation, new technologies have opened up opportunities and created challenges, fundamentally transforming customer experiences, operating models and the work environment.

While the scope, scale, and complexity of business technology has evolved at an exponential rate, sophisticated technology has also become more accessible to a wider audience. Such accessibility enables a thriving digital culture which can be a source of competitive advantages across all business functions – recruiting, training, sales, sourcing, manufacturing, logistics, marketing and more. While in the past, technology providers (like us at Fingent) predominantly worked with IT departments,  today we often work with functions like finance, sourcing, HR, project management and logistics, with minimal or no involvement of the customer’s IT team.

More importantly, access to robust technology is also no longer exclusive to large enterprises. Commoditization, outsourcing, and good connectivity have driven down costs, making technology accessible to businesses of all sizes, across the globe.

By providing an attractive basis for innovation, improving cost efficiency and differentiation, the synergy between technology and business processes is no longer optional, but a must-have.

Studies reveal that 55% of startups have already adopted a digital business strategy compared to 38% of traditional enterprises.

While the specific technologies that can be leveraged for business growth, will vary widely across organizations, there are a few common themes that business leaders can consider.

The Cloud democratizes Information Technology

Cloud computing is really the internet as we use it today. Dropbox, One Drive, Facebook, INFINCE, AirBnB, Twitter, Uber…. Are all in the cloud. It is really an umbrella term that covers a variety of on-demand computing and storage services as IaaS (Infrastructure as a Service), PaaS (Platform as a Service) or SaaS (Software as a Service).

Related Reading: Choose the right Cloud service model for your Business

Cloud technologies help discard or avoid the need for physical IT infrastructure, and on-premise support structures for computing capabilities, by virtualizing these across server farms or data centers. Using cloud-based services providers, businesses can leverage IT assets as programmable resources, which are global and scalable on demand. This allows a business to access or lease computing resources and storage power far greater than what it may have been able to access on local infrastructure, while still being able to scale up or down in a cost-efficient manner.

Consider V Locker, an Australian firm providing automated locker solutions for freight deliveries. V Locker manages lockers for B2B customers across the globe from Australia, using IaaS (Infrastructure as a Service) and PaaS (Platform as a Service).

On the cloud, multi-tenancy enables effective resource utilization, reducing costs to make the cloud a cost-efficient option for most organizations. For e.g. SaaS (Software as a Service) Property Management service Simple Rent uses multi-tenancy to provide a low-cost, high quality offering to the commercial and residential rental business.

While the Enterprise IT spend on the cloud is relatively small, it is the fastest growing segment, slowly replacing on-premise systems. At one end of the spectrum, Oracle and Microsoft are slowly shifting legacy products to the cloud, pushing many large enterprises to follow suite. At the other end, solutions like Infince have taken enterprise cloud a step ahead by blending SaaS and IaaS for small/medium sized businesses, providing a cost-efficient, secure cloud-based alternative to expensive alternatives. The cloud makes robust enterprise technology accessible globally to businesses of all sizes without the need to invest in expensive infrastructure or large teams.

Data – Big, Small and everything in between

With the relentless digitization of business and society, we have access to extraordinarily large amounts of data. Transactional data (from digitized business processes via ERP, CRM, HRMS, POS, and similar systems), Social data (Facebook, LinkedIn, YouTube, Twitter and the like) and Operational data (from connected devices and IoT systems) can be leveraged to provide better customer experiences and improve operational efficiency. The key is not just to gather data, but to leverage it with analysis and insight. From an organizational perspective, this can require experts from multiple disciplines to work together to peel back multiple layers of data and insight.

Related Reading: Find out how Big Data is changing the Healthcare sector.

Success depends not on the indiscriminate application of technology to data, but on a coherent approach, of identifying critical data that matter, and using the right technology to generate relevant and actionable insights, delivered to key stakeholders in the value chain, in real time.

In the realm of marketing, successful big data analytics manifest as tracking everything a customer or prospect does and generating real-time alerts to the marketer or a front line executive dealing with the customer. For instance, if the customer walks into a store, the automated analytic solution alerts the sales executive immediately, and everything related to the customer, including their preferences, purchase history, and more, surfaces to the executive’s tablet. Likewise, if a prospects click on an ad or downloads an app, the marketer gets an alert immediately, enabling them to engage the customer proactively, to close the deal or move the prospect up the lifecycle.

From Digitization to Digitalization to Digital Transformation

Digitization is the conversion of analog physical objects into digital goods. Paper to PDF or Doc, or physical cash digitized to mobile payments, physical signatures to electronic signatures – these are all digital manifestations of non-digital objects. Digital goods have low marginal costs, are non rival, and can easily be bundled with other digital or non-digital products. Consider online user manuals, learning management systems. Usually the first step in an organization’s technology journey, Digitization sets the foundation to enable Digitalization and Digital Transformation.

“Digitization and digitalization are two conceptual terms that are closely associated and often used interchangeably in a broad range of literature. There is analytical value in explicitly making a clear distinction between these two terms.” – Scott Brennen and Daniel Kreiss

Digitalization is about leveraging technology to create, enable or transform a business process- usually leading to one or more of- the discovery or new opportunities, reduced risks or efficiency gains. For example, field service management solutions like ReachOutSuite help deploy digital forms to field technicians across various locations.  It reduces the risks of revenue loss due to errors, inefficient scheduling and underprepared staff. This service also increases efficiency by maximizing staff utilization and getting more jobs done pre-staff. It further enables the identification of new opportunities by enabling techs and backend admins to understand customer experience better. Digitalization of business processes is par for the course these days with a plethora of packaged and custom built software available for enterprise planning, managing business finances, training, projects, customer management, and human resources.

Find how ReachOutSuite can make a work order manager’s life simpler.

• CRM systems coordinate business processes that are key to generating leads, converting them into prospects, and, subsequently, into regular customers. Additionally, CRM software solutions supply business managers with data processing and analytic tools to help refine marketing strategies, improve customer service and track overall organizational performance. Through centralization of business data, CRM software tools streamline the decision-making process and automate repetitive tasks.
• Project management software eliminates laborious paperwork and tedious planning processes. With the right tools, businesses can control projects costs and improve the efficiency of related operations. Technology automates most project management processes to make it affordable and practical for any type of business. The main benefits of implementing project management software include – Easier project planning, monitoring and tracking, Improved collaboration, Better organization, and future planning
• ERP systems boost productivity and promote business growth in two primary ways. First is automating business processes to improve accuracy and save time for all employees. Second, ERP systems unify data generated by the business and make it available to decision-makers and other managerial parties throughout the firm. It eliminates data sharing problems among departments and makes the information accessible to everyone.

Digital transformation is about leveraging digitization and digitalization to transform a business unit’s or an organization’s approach to business. This can involve one or more of – new business models, overhauling customer experience, radically different manner of service or product delivery. The transformation is driven by the business, and not by the IT team. For instance,  consider Replika, which connects brick and mortar sales to the digital realm, transforming the way sales is managed for retail. Emerging technologies will create new business models that may be hard to understand or foresee today. For instance, digital securities based on blockchain based technologies can unbundle ownership of analog assets like property or gems, while making it possible to bundle diverse asset classes to create new portfolios for investment. Such digitization of previously illiquid assets creates new customers, new strategies and new business models that may not be possible to fully comprehend today.

Related Reading: Find out how INFINCE is the ultimate digital transformation for small business of today.

In conclusion

Technology is a disruptive force.  In the current ever-changing and multifaceted business environment, technology can not only help improve your businesses’ agility but can also provide cost-effective means to innovate your products and services, improving customer experience.  The key is to adopt the right tools and partners, while actively planning the change and deployment.

Digital revolution has not just changed how businesses are perceived but also how businesses are performed. It meant a shift from the conventional means of operation to the one aided by technology. In today’s age, every aspect of a business from operations to management is run using digital tools. Such digital transformations has changed every industry and revolutionized the way of serving the customers, improve the competitiveness of the business and pushed forth its expansion into the global market.

Coleman Parkes Research in one of their surveys identifies that 82 percent of respondents have adopted digital technologies for redefining their businesses. This complete overhaul of business with the reinvention of business operations are affected by the advent of mobile, cloud, social, and big data analytics. So has the transcendence of a digital world helped grow businesses? If yes, what are the ways in which businesses can take advantage of the same?

Related Reading: Implementing a digital transformation strategy for your business requires adequate know-how of the varied process involved in the same. Know about the five crucial questions to consider before initiating your digital transformation journey here.

What are the innovative changes?

Early on, businesses built websites as a front for providing only information. With interactivity and the onset of the mobile revolution, sites and apps started to provide much more. They are used to offer services and products right at the doorstep of customers. The use of social media has enhanced the knowledge regarding what the customers like and what they seek. Businesses can use this medium to understand and tailor personalized experiences to provide real value to their customers.

Big Data analytics has changed the way businesses adapt and change. From decision making to predicting customer preferences and hiring the right skill sets, big data analytics has emerged as the game changer for businesses today by influencing how they deal their data.  Instead of undertaking a market study, there is relevant data that tells what is working in the market and what is not.

The competitiveness

Each business that enters into a digital transformation is out there to compete every second. Imagine the new generation of customers who have everything at the tap of a button. Businesses need to be on their toes to deliver rich, real-time interactions with an element of personalization to keep their customers engaged. Also, the need to keep updating and innovating with respect to the competition is a necessity to save the business from running into the ground.

Read more: Fundraising Software For Nonprofits

The increased reach

Even though the competition increases with the digital transformation, businesses can take advantage of the fact that now they have reached a global audience. There is a market for the niche of products and services since customers have a way to access them easily. Also putting a step into innovation ensures that your business is at the forefront of achieving a profitable chunk out of the industry.

Improved avenues

Since transforming the business into a digital space is no longer an option, businesses should start utilizing the benefits of such a change. Pervasive digitization of services and products can be made to ensure that there are no barriers between the business and their customers. Also, traditional companies can start making efforts to revamp or add new services that are digitally available to increase their profits. Monetization from digital platforms and collaborations with partners can further help achieve better profits from an untapped source of customer relationships.

Related Reading: Take a look at the CIO’s opinions of digital transformation initiatives deployed across different businesses here.

How to make the most of this digital transformation?

In today’s day and age, no business is smaller or bigger, each of them competes in a virtual, digital space that offers fair ground for competition. Businesses should start looking at Big Data analytics and use the social media space to push their content to the customers. The idea is to be always supple, no matter how big or small your business is. Think like a startup at every step to understand the new technologies, the revolutionary changes, and be flexible to adopt them quickly. Having a digital core at the heart of your organization to manage and operate the business is the right way to go ahead in this modern digital era.

If your business is seeking to get into the race of digital transformation, it is important to act right now. Late adopters can have serious disadvantages since the competition is already in the domain. If you are looking to adopt a business model that utilizes a digital core, Fingent top custom software development company can help you to embrace the digital transformation with the best developers to get to the forefront of change. 

Artificial Intelligence (AI) is the rage now, but like all things tech, it is in a continuous state of evolution. Here is how Artificial Intelligence is expected to play out in 2024.

1. Complex AI-enabled chips in the Offing

The tremendous power of Artificial Intelligence, manifesting in the ability to undertake advanced mathematical calculations, number crunching, facial recognition, object detection, and other complex tasks, come with a hardware cost. Even the fastest and most advanced CPU is inadequate to improve the speed of training an AI model. Seamless execution of AI models requires additional hardware, in the form of specialized processors to complement the CPU.

Leading chip manufacturers such as AMD, Intel, NVIDIA, Qualcomm, and others, however, are working on removing the limitation, and are on the cusp of rolling out specialized chips that speed up the execution of AI-enabled applications. Hyperscale infrastructure companies such as Google, Amazon, Microsoft, and Facebook are also increasing investments in custom chip development. These new chips would be based on field programmable gate arrays (FPGA) and application specific integrated circuits (ASIC) and optimized for specific use cases and scenarios.

Needless to say, the new chips in the offing would make high-performance computing tasks such as query processing and predictive analytics very fast and seamless. Such chips would find application in a host of industries such as healthcare, automobile, and more.

Some of the early bird initiatives, such as Project Nitro from Amazon, Cloud TPUs from Google, Project Brainwave from Microsoft, Intel Myriad X VPU is a portent of the things to come in future.

2. Rise of ONNX to Facilitate Interoperability among Neural Networks

Developing workable AI based neural networks depends largely on selecting the right framework. While plenty of choices exist as to frameworks, developers are hamstrung by the lack of interoperability among such frameworks. This holds true for all the popular frameworks in vogue, including TensorFlow, Caffe2, Apache MXNet, PyTorch, Microsoft Cognitive Toolkit, and others.

Industry biggies such as AWS, Facebook and Microsoft are however are working on it, and have collaborated to build Open Neural Network Exchange (ONNX), which makes it possible to reuse trained neural network models across multiple frameworks.

ONNX is all set to become an essential technology for the industry in coming years, adopted by the stakeholders in a big way. Windows 10 ships already with ONNX runtime and Intel’s OpenVINO toolkit already supports ONNX, indicating the trend.

3. Automated Machine Learning to Gain Prominence

Machine Learning holds unbound promise but developing models is hard work, and the highly advanced expertise required stifles possibilities.

AutoML is however all set to change things. Applied the right way, it would empower business analysts and developers to evolve machine learning models capable of addressing complex scenarios without having to go through the usually arduous and vexatious process of training ML models, or going through elaborate workflows. Business analysts could focus on the business problem on hand, rather than worry about process and workflow.
AutoML offers the same level of flexibility that cognitive APIs perform, but also offer high portability and ability to co-opt custom data.

DataRobot, Google Cloud AutoML, Microsoft Custom Cognitive APIs, Custom Entities for Amazon Comprehend are some of the AutoML solutions already launched. The popularity of these tools indicates widespread popularity for AutoML in future.

4. Automation of DevOps through AIOps

AIOps represent the convergence of AI and DevOps. Such a convergence, which is all set to go mainstream, will benefit public cloud vendors and enterprises considerably.

Modern applications and infrastructure generate considerable log data, generated by hardware, server and application software, operating systems, and other sources. Such data finds a use for indexing, searching, and analytics, and is also aggregated and correlated to find insights and patterns. The application of machine learning models to such datasets makes IT operations proactive. Business managers and other stakeholders obtain insights in real time, allowing prompt and timely action. Enterprises could, for instance, leverage the improved and real-time intelligence to perform precise and accurate root cause analysis.

Some of the AIOps based tools already in vogue include Amazon EC2 Predictive Scaling, Amazon S3 Intelligent Tiering, Moogsoft AIOps, and Azure VM resiliency.

5. The rise of Virtual Agents

Businesses have started using Artificial Intelligence powered chatbots in increasing numbers. Chatbots answer questions, qualify sales leads and assist check out for online customers, among other applications. This year is likely to see an upgrade from chatbots to AI-powered virtual agents capable of handling even more complex customer service tasks, with even a face and personality of their own.

As a portent of things to come, Ava, Autodesk’s virtual agent, comes with a female face and a powerful persona that resonate the company’s brand image. Needless to say, such virtual agents are much more effective than human agents.

6. Increasing Role of Artificial Intelligence in Cyber Defense

Cybercrime has been a major issue for several years now. Cybercriminals target cloud infrastructure, IoT, and other cyber assets at will. Coming days will see an increasing application of Artificial Intelligence to fight cybercrime and keep cyber networks secure.

Artificial intelligence and machine learning are already applied to pick up subtle indicators of abnormal activities, detect online enemies in real time, and nip cyber threats in the bud.

7. AI to Power Smarter Retail Recommendations

The advancements in Artificial intelligence enable businesses and marketers to develop models that would recommend products based on not just the customer’s browsing history, but also the tone and sentiment. In future, companies will embrace AI-based solutions to offer their customers highly personalized shopping experiences. Such experiences would expand beyond e-commerce to brick and mortar stores as well, through digital interfaces.

It is interesting times ahead for AI. Smart enterprises would do well to tag tech companies who keep themselves abreast with the latest developments in this red-hot emerging technology and develop solutions to apply it to roll out workable solutions.

Related Reading : Unconventional Ways Artificial Intelligence Drives Business Value

A 2017 study on the big data market worldwide showed that by the end of the year, nearly 53% of all companies had adopted big data analytics in some form to optimize business performance. The talent market too witnessed an increased demand for professionals with expertise in big data. We are the crossroads of a huge transformation exercise wherein data is the new oil. From wristbands to connected cars and automated factories, today’s enterprises deal with an enormous amount of data that they need to utilize for growth and innovation. This is true for any industry, be it financial, manufacturing, life sciences, or any other field. As the volume of data flow grows, the technology needed to manage and utilize it is in need of an innovative makeover.

The businesses of today need the next generation of custom software tools to harness the power of big data. They need to set up a technology backend that can support and supply data to multiple enterprise applications at different units in their businesses. Custom application development practices need to incorporate the changing philosophy of big data streams into their core operational procedures. Many organizations find it difficult to empower their software or technology team with knowledge on incorporating big data methodologies into their development practices. This is one of the key reasons why only 37% of companies have been successful in transforming into data-driven organizations, even though over 85% are trying to achieve this feat. So how can enterprises of today explore the power of big data using custom software development capabilities?

How to use Big Data to re-define your custom software development landscape

To answer the question, we decided to provide some tips for organizations to create valuable business results by incorporating big data into their custom software development cycle. Here are 5 ways to derive tangible business value from your investments in big data within software development.

1. Prepare for a mobile-first strategy

Over 50% of the US population owns a smartphone, and by 2020 it is expected that over 10 billion smartphones will co-exist with humans worldwide. No matter which industry you operate out of, if your customer-facing points do not have a mobile focus, then you are losing out to competition. By incorporating a big data philosophy, every custom software application that your organization builds will be able to handle data inputs from billions of mobile devices. This data can be analyzed, and insights can be used to direct content to mobile devices. And there is another scenario: if your business wants to be at the forefront of mobility, then tuning your custom software development practice to include big data concepts is a perfect way to get the heads-up on the competition.

2. Respond faster to customers

Your core business systems might already be engineered to provide support to your associates at customer facing avenues. With the velocity of requests coming in from diverse customer channels today– the internet, social media, physical POC’s, etc.– it becomes difficult for your employees to provide personalized attention to each customer. However, if your custom software development team is equipped with the skills to incorporate big data management trends within their development model, the resulting customer experience would be seamless. Ready-availability of information would help associates run the gamut of customer queries across channels simultaneously and with personalized attention. A faster response will pave the way for increased customer loyalty and will ultimately reflect positively on your business revenue.

3. Bolster automation efforts

From autonomous production facilities to automated email campaigns, enterprises worldwide are investing heavily in automating business processes. Productivity improvements, elimination of errors and biased decisions, efficiency, etc., are some of the key reasons cited. However, for each process within a business, the saga of automation can do wonders only if they are equipped to explore and manage all possible data points within them. This is where your software engineering teams need to see the bigger picture while building apps for every department. The applications need to be extensible for data flows from various sub-functions and units within teams. Only when processes and teams become data-driven will there be an opportunity to automate the process. Thus, having a big data approach in your custom software development practice will ensure that the future of automation in your business is moving in the right direction.

4. Set the tone for artificial intelligence

Just as in the case of automation, enterprises need to be data-driven if they are to incorporate transformative technology transitions like artificial intelligence. For algorithms to decide the future of customer experience, the first step is for these systems to learn about your customers and your business. This learning is facilitated by data insights that are generated by your custom software applications powering each unit of your business. Hence, by driving a culture of big data thinking within your custom software development team, the foundation for AI-enabled systems is well cemented into your base. Growing this in into future recommendation engines, conversational bots, autonomous business units, etc., will be a seamless activity.

5. Remain competitive in the digital era

This is a culmination of all that we have mentioned in the previous points. In an increasingly digital age, businesses can go down the drain in a very short time if they fail to innovate on the digital front. Data is the basic unit of every digital transformation initiative, and if your business isn’t equipped to generate and harness the power of data, then your chances of survival will be slim in the long run. This concept needs to be instilled at the grassroots level of your custom software development practice. Only if your business applications can handle the volume, veracity, and velocity of big data, will your business be able to serve the next generation of digitally savvy consumers.

Now that you know the importance of having a big data methodology in your custom software development practice, what you need to do is to start building awareness about it. Let your teams know the growing needs of the digital age and how data becomes the fundamental DNA of every business process. If your core business operations are not serving the tech industry, then it is best to have a solid technology consulting partner for your custom software development needs. Fingent software development company, we work with some of the world’s best businesses to deliver meaningful customer experiences with big data incorporated custom software development services. Talk to our experts today to learn how we can tap the hidden potential of your enterprise data.

Automatic control, which has been the foundation of automation, has been here for centuries. As far back as the 17th century, systems with automatic control devised for the regulation of steam engines, temperature control, and other applications. Automation has come a long way since then. Its application in the Health care sector that has been especially noteworthy since it has made huge strides in saving costs, labor, and lives! This blog will have an in-depth into how automation is revolutionizing the health care sector.

The Healthcare Industry – An Overview

Before we get into the role automation has played in the healthcare sector, it makes sense to have an overview of how the Healthcare Industry has been doing. Innovation and R&D in the past few decades have contributed to more effective medicines, improved diagnostic aids, and technological solutions to non-invasive procedures. These are naming just a few of the accomplishments in the healthcare industry.  

Along with the accomplishments, there have been a few challenges as well. The availability of quality and affordable healthcare for its people is an important indicator of how well a nation fares on the Human Development Index (HDI). The problem is that even developed countries are struggling to meet this need effectively. There are many reasons for this and here are a few of them.

1) Rising Expenditures

There are huge investments being made in the healthcare sector in terms of funding drug discovery and providing facilities. This often translates into enormous hospital bills, which reaches down to patients.

A Research Gate study showed that supply expense per patient admission in the US was estimated to be $4,470! The disproportionate constraint of health insurance reimbursements makes the problem worse. The growing demand for procedures requiring medical devices is a further strain on the pockets of health care providers. For example, the National Center for Health Statistics (NCHS) predicts that the number of knee replacements will expand by 673% by the year 2030. Identifying R&D opportunities for drug discovery also involves large expenses and involves several data assimilation and regulatory challenges. Large volumes of data and insights are involved, and this expends time and cost.

Balancing costs and health outcomes require an intelligent assessment by formulary committees, which takes into consideration numerous data variables.

2) Appointment Scheduling

A survey of nearly 500 healthcare professionals on the Top Challenges for Medical Practices showed that lost revenue from broken appointments was the top challenge with 49.5% respondents voting for this. Other challenges included:

• Low response to recall efforts
• Not enough staff time to call patients
• Keeping updated patient contact information
• Lack of an efficient way to reach patients via text message
• Not connecting with enough patients with a reminder phone call

3) Security

Patients entrust private information to health care providers, including social security numbers and financial details. The theft of such data could be catastrophic, to say the least. Reports show that the highest data breach resolution costs in the United States are for healthcare data breaches, which typically cost an average of $408 per record. The time taken to identify and contain a breach includes significant losses. Above all, the loss of trust and reputation with customers could deal a fatal blow to health care providers.

What is Data Automation

Automation is when manual tasks are reduced by the use of information technology. Repetitive tasks that require least human intervention benefit the most from automation. Data automation is the process when programming takes care of the assimilation, storage, and analysis of data.

Data automation usually involves:

1. Extraction: Multiple open data sources are mined for relevant information.
2. Transformation: The data is converted into a format that can be used by machines.
3. Loading: The data is then fed into the system to serve as the raw material for automation.

Big Data Automation (BDA), is a broad concept that makes use of innovation and IT resources to create value. A few aspects of Big Data automation were brought out in a whitepaper by WhereScape. The WP has Barry Devlin describing Big Data automation as follows:

In addition to reducing manual labor in the collection and analysis of data, automation can help reduce administrative workloads and improve patient care on many levels.

How Automation Is Revolutionizing Health Care Sector

Robotic Process Automation (RPA) is the next level in automation. This uses machine learning and AI to effectively handle tasks that are done manually. RPA has made huge strides in Healthcare. A Deloitte article entitled “RPA in Health Care Can Improve Outcomes for All “puts it well: ‘RPA can help health care and life sciences organizations collect and translate patient and transactional data into meaningful, actionable formats; streamline compliance-related processes; and relieve employees of some tasks they now perform.’

Blog: Automation in Healthcare: Pioneering Exceptional Care and Streamlined Efficiency

Read Now!

Here are some ways in which automation is revolutionizing the healthcare industry:

1) Solving Rising Costs

As we discussed earlier, a major cause of rising healthcare costs is the growing demand for medical devices and the innovation costs involved in drug discovery. Automation can greatly aid in this. Recently, FDA Commissioner Scott Gottlieb revealed a budget action plan, which focused on modernizing drug and device production and using innovation to minimize costs and advance public health priorities. Some of the highlights were to enlist “as many as 10 million electronic medical records to speed the regulator’s ability to address emerging safety concerns for drugs, biologics and medical devices.” This would help in fast-tracking the assessment of safety and effectiveness of the drugs and devices. The collection and analysis of data would also support drug discovery and new product functions.

2) Appointment Scheduling Solutions

Consider the savings in cost and time if tasks like scheduling appointments and reminders would be automated. Apps that automate these tasks have freed up valuable staff and resources allowing them to concentrate on patient care. Some features that these apps make possible:

• Schedule, Cancel and Book Appointments
• Email or SMS appointment notifications
• Feedback mechanism.
• Extensive Reporting to minimize cancellations and refine processes.
• Patient management through email and mobile.

3) Security Solutions

A manual error is often the cause for most security breaches. By automating data processing and sharing, healthcare companies can ensure that handling of data by humans is minimized. With the help of AI and automation, healthcare providers can enable alerts, monitoring, and prioritization of abnormal behavior. Predictive analysis, diagnosis, and recommendations can also be automated ensuring that the system continuously learns to detect and eliminate security vulnerabilities.

While we considered just three challenges and the ways in which automation is helping to resolve these challenges, there are many more. Fingent works with various clients in the healthcare sector to design customized applications to help automate their critical processes. Drop us a message to learn how we can help.

Hotels leave no stone unturned in today’s extremely competitive business environment, and a key weapon in their arsenal is technology. However, with technology in a constant state of flux and constantly unlocking new opportunities to improve customer satisfaction and boost internal efficiency, hotels have their task cut out leveraging technology to remain one-up on competition.

6 Ways Hotels Can Use Technology to Improve Guest Experience

1. Online Bookings

The most apparent manifestation of technology in the hotel industry is hotel bookings. The internet also obviously makes accessing information easy, and transparent. Data such as check-in and checkout times, rates, facilities on offer, and other key details allow guests to make informed decisions. Surveys show that around 48% of smartphone users in the U.S are comfortable researching, booking and planning their entire trip to a new travel destination using only a mobile device.

 Popular websites such as booking.com, agoda.com, hotels.com, and even websites of hotel chains, such as ibis.com and others are now the default way people search for room, deals and make bookings. There are already websites that compare deals and offers from various websites, and with technology advancing, the day is not far off when potential guests can experience their room in a virtual reality setting, before making a booking.

According to the Oracle Hospitality report, 35% of guests said they would prefer the ability to schedule room cleaning and 26% said they would like to receive a smartphone notification to show if their room was being cleaned.

Improved analytics may also allow guests to select hotels with facilities that best match their tastes, interest, and convenience. Hotels that do not embrace technology and facilitate such options for their guests stand to miss out big time.

2. Online Reputation

Today’s customers are highly knowledgeable and see through marketing pitches instantly. They are more likely to take official communication, even if true, with a pinch of salt. They increasingly rely on social media to seek reviews and recommendations from genuine travelers. In such a state of affairs, hotels are increasingly investing in enhancing their social media presence through brand ambassadors, brand advocates, influencers and others. Large hotels now even have dedicated social media teams, scanning the internet, and responding to bad reviews, hoping to make amends.

A positive social media reputation works wonders in terms of hotel occupancy. About 87% of TripAdvisor users feel more confident when they read travel reviews, and about 98% find such reviews “accurate of the actual experience.”

Technology has shifted the balance of power toward guests, and hotels have no option but to work harder to match customer expectations.

3. Enhancing Guest Experience

The latest technological advances contribute greatly to making check in and check out, and other guest related processes easy, seamless, and fast. Self check-in and checkout through electronic kiosks, online check in, online payments, and more all does away with the lines and long wait times, both major pain points for long. The latest technology allows guests use their smartphones as the room key, enabling them to proceed straight to their rooms. Likewise, guests can check out with a few clicks of the smartphone, and avoid the reception altogether.

Hilton Worldwide already offers guests the ability to check in and out, select their room, check maps and make extra requests or purchases, from their smartphones. For those who think such benefits are too exaggerated, all they need to do is try and check in or check out of a Las Vegas hotel on Sunday noon.

Here are some other ways hotels are using hi-tech to enhance their guest experience:

• Voice Controlled Room

  Wynn Hotel & Resort, Las Vegas has implemented Amazon Echo to maximize their customer benefits. With Amazon’s Alexa voice assistance, guests of Wynn can control the lighting, temperature, draperies, and TV in their rooms. Here’s a video that shows how it’s all done.

• Robotic Butlers

  Aloft in Cupertino has implemented hi-tech features to optimize hospitality for guests. In addition to keyless entry via Aloft smartphone app and Apple TV in every room, Aloft Cupertino employs a robotic butler called Botlr to deliver 24/7 customer services of all kinds.

• Digital Concierge

  Renaissance Midtown Hotel, New York, features an interactive wall called The Discovery Portal. It’s a virtual concierge where guests are allowed to choose from categories of entertainment, dining and much more by stepping onto a circular hologram projected on the floor. In addition, the hotel also offers in-person concierge service to provide guests with in-depth information on what they have found in The Discovery Portal.

• Robotic Luggage Storage

  Yotel in New York is using robotics and artificial intelligence to delight guests while making the most of small spaces. To make check-in process more convenient, Yotel has touch-screen kiosks instead of front desk staffs and friendly robots to store luggage. Check this video to learn how guests at Yotel uses Robotic Luggage Storage.

4. Enhanced Targeting

From a marketing perspective, technology allows hotels to target their prospects and customers better. A basic manifestation is hotels reminding business guests about their meeting room schedules, targeting specific groups, such as those who have arrived for a convention, with special deals or offers, and more. The ability to connect with targets in real time reduces marketing costs while increasing effectiveness at the same time.

5. Streamlining Internal Processes

Technology allows hotels to become lean and mean, and make their internal processes more seamless and effective.

A customer relationship management (CRM) suite allows organizing and managing information from a central console, enabling guest relations executives to get the complete history of the customer when interacting with her.

A marketing automation suite makes it possible to customize interactions with guests, send automated emails to guests as required, and do more with less effort.

The future holds much more promise. The hotel could, for instance, leverage deep analytic to structure a package comprising of facilities best suited for the guests. For instance, if the guest is coming for a vacation, the package may include a sightseeing trip, and business visitors may be given access to meeting rooms.

6. Smart Solutions

Smart appliances and home automation solutions are a godsend for the hotel industry, with automated temperature control, lighting, alarms, TV, radio, blinds, and other technological innovation contributing to improved customer satisfaction, and improved services, while reducing overheads at the same time. Guests may, for instance, turn the air conditioner on through an app installed on their smartphone, to ensure optimal temperature when they enter the room. For the hotel, this is a much cost-effective solution compared to leaving the air conditioner on at all times.

With travelers becoming increasingly tech-savvy, hotels who do not embrace the latest technology to deliver innovative services to their guests stand out to lose big time. However, keeping abreast of the changing technology, and developing cutting-edge solutions based on such technology is a big challenge for hotels, and would, in any case, be a drag on their core focus.

Hotels would rather do well to partner with our experienced and talented team to develop technology related solutions. Get in touch with us today to know how our extensive experience in developing highly customized solutions for hotel and related industries can benefit your business.  

IoT and data remain intrinsically linked together. Data consumed and produced keeps growing at an ever expanding rate. This influx of data is fueling widespread IoT adoption as there will be nearly 30.73 billion IoT connected devices by 2020. The Internet of Things (IoT) is an interconnection of several devices, networks, technologies, and human resources to achieve a common goal. There are a variety of IoT-based applications being used in different sectors and have succeeded in providing huge benefits to the users.

The data generated from IoT devices turns out to be of value only if it gets subjected to analysis, which brings data analytics into the picture. Data Analytics (DA) is defined as a process, which is used to examine big and small data sets with varying data properties to extract meaningful conclusions and actionable insights. These conclusions are usually in the form of trends, patterns, and statistics that aid business organizations in proactively engaging with data to implement effective decision-making processes.

Merging Data Analytics and IoT will Positively Impact Businesses

Data Analytics has a significant role to play in the growth and success of IoT applications and investments. Analytics tools will allow the business units to make effective use of their datasets as explained in the points listed below.

• Volume: There are huge clusters of data sets that IoT applications make use of. The business organizations need to manage these large volumes of data and need to analyze the same for extracting relevant patterns. These datasets along with real-time data can be analyzed easily and efficiently with data analytics software.
• Structure: IoT applications involve data sets that may have a varied structure as unstructured, semi-structured and structured data sets. There may also be a significant difference in the data formats and types. Data analytics will allow the business executive to analyze all of these varying sets of data using automated tools and software.
• Driving Revenue: The use of data analytics in IoT investments will allow the business units to gain an insight into customer preferences and choices. This would lead to the development of services and offers as per the customer demands and expectations. This, in turn, will improve the revenues and profits earned by the organizations.

• Competitive Edge: IoT is a buzzword in the current era of technology and there are numerous IoT application developers and providers present in the market. The use of data analytics in IoT investments will provide a business unit to offer better services and will, therefore, provide the ability to gain a competitive edge in the market.

There are different types of data analytics that can be used and applied in the IoT investments to gain advantages. Some of these types have been listed and described below.

• Streaming Analytics: This form of data analytics is also referred as event stream processing and it analyzes huge in-motion data sets. Real-time data streams are analyzed in this process to detect urgent situations and immediate actions. IoT applications based on financial transactions, air fleet tracking, traffic analysis etc. can benefit from this method.
• Spatial Analytics: This is the data analytics method that is used to analyze geographic patterns to determine the spatial relationship between the physical objects. Location-based IoT applications, such as smart parking applications can benefit from this form of data analytics.
• Time Series Analytics: As the name suggests, this form of data analytics is based upon the time-based data which is analyzed to reveal associated trends and patterns. IoT applications, such as weather forecasting applications and health monitoring systems can benefit from this form of data analytics method.
• Prescriptive Analysis: This form of data analytics is the combination of descriptive and predictive analysis. It is applied to understand the best steps of action that can be taken in a particular situation. Commercial IoT applications can make use of this form of data analytics to gain better conclusions.

There have been scenarios wherein IoT investments have immensely benefitted from the application and the use of data analytics. With the change and advancement in technology, there are emerging areas in which data analytics can be applied in association with IoT. For instance, actionable marketing can be carried out by applying data analytics to the product usage. IoT analytics will also allow the increased safety and surveillance abilities through video sensors and application of data analytics methods.

Healthcare is one of the prime sectors of every country and the utilization of data analytics in IoT based healthcare applications can provide breakthroughs in this area. The reduction of the healthcare costs, enhancement of telehealth monitoring, and remote health services, increased diagnosis and treatment can be achieved using the same.

The utilization of data analytics shall, therefore, be promoted in the area of IoT to gain improved revenues, competitive gain, and customer engagement. By collaborating with the right strategy partner, businesses can couple data analytics with IoT to leverage data for gaining a competitive advantage.

Monetize IoT Data with Analytics [ Source : TEDx Talks]