A comprehensive guide to web application development in 2021
- What is a Web Application?
- What is Web Application Development?
- Web Apps vs Mobile Apps
- Types of Web Applications
- Technology Stacks for Web Application Development
- Benefits of Web Application Development
- Web Application Development Process
- Web Application Development Validation & Deployment
- Web Application Development Trends
- The Cost of Developing a Web Application
- FAQs About Web Application Development
- Develop Your Web Application with Fingent
A decade ago, web pages were mostly static, with a few images and videos thrown in here and there. In 2005, however, thanks to Ajax, it made it possible to create better, faster, and more interactive web applications.
In 2021, though web application development has reached its peak of fame, web apps have become so common that they often go unnoticed. With a reputed web application development partner like Fingent, you can develop intuitive and custom web applications that simplify your day-to-day operations.
Web apps help integrate the tailored experience of native apps with easy access on a website browser from any device. LinkedIn, Basecamp, MailChimp, or even Facebook, all have web apps that provide immersive and tailored experiences like the native apps directly from the browser. That is why web application development is gaining a lot of popularity in almost all industries, including banking, eCommerce, education, healthcare, and more.
What is a Web Application?
Also known as a web app, a web application is nothing but a computer program that uses a web browser to perform a specific function. Contact forms, for example, are web apps present on many websites.
As a web application is a client-server program, it has a client-side and a server-side. Here, the client refers to the program the individual uses to run the application. It is a part of the client-server environment where many computers share data. A typical example of a web application is the database. Here, the user enters data through the client-side (front-end), while the server-side (back-end) of the application stores and processes the information.
Both enterprises and individuals develop web applications to fulfill different purposes.
Case Study: How we built Ambit AI, a light-touch AI-powered web application for processing workers’ compensation claims. Download Now!
What is Web Application Development?
Web application development refers to the process of using client-side and server-side programming to develop an application that is made accessible over the web browser.
In the initial phase of the web application development process, the developer tries to find a solution to a specific problem and then designs the web app by choosing the appropriate development framework. Later, the developer tests and deploys the web app.
Read more: The 101 Guide to Web Application Development
Web Apps vs. Mobile Apps
While web apps and mobile apps are similar in many ways, both are different in many ways.
Mobile apps are made exclusively for mobile gadgets and are suitable for Android, iOS, and Cross-platform operating systems. Usually, mobile apps are mobile-first, meaning they work effectively on smartphones, tablets, or other handheld mobile devices. Most mobile apps work offline too. Examples include Google Maps, Amazon Kindle, Uber, etc. On the other hand, web apps function only when you have internet connectivity. A web app functions in real-time in a web browser with CPU resources. As long as you have adequate internal storage, you can download a mobile app from an app store or play store.
Read more: How are Mobile Apps Different from Websites
Types of Web Applications
Typically, web applications are classified into three categories based on the tools and technologies it uses.
1. Client-side web application
You can consider client-side web app building when you don’t need to preserve the user information for more than one session. It is perfect for easy games or image editors. Google Earth is a leading example of a client-side web application.
2. Server-side web application
These are web apps that can be coded in several programming languages such as Python, C+, Ruby, PHP, etc. If you develop an app with just the server-side, then the outcome of any changes in the form submission, sections, and data updates will create a new HTML file and cause the web page to reload.
Server-side programming is beneficial if you want your web application to deliver information tailored for individual users. For instance, e-commerce applications like Amazon use server-side programming to create product search results, offer product suggestions based on past buying habits, enhance user experience, and simplify the purchasing process.
3. Single-page web application
Single-page applications are designed to work in a browser and do not require reloading while in use. Most of our daily apps, such as Facebook, Twitter, Google Drive, Gmail, etc., are single-page apps. Single-page web applications offer an unmatched user experience as the user doesn’t have to wait for page reloads. Single-page applications are highly responsive to user queries as they do not depend heavily on client-server communication.
Technology Stacks for Web Application Development
The following web development technologies enable you to create a high-performing, fast, and advanced web application.
1. Database technologies
Due to its simplicity and multifunctionality, MySQL is one of the most preferred databases utilized for web application development. Other popular database technologies include Oracle Database, PostgreSQL, Microsoft SQL Server, Microsoft Access, MongoDB, and RavenDB.
2. Front-end technologies
- React JS: This is a robust and most widely used JS framework for developing large-scale and complex dynamic web apps.
- Angular JS: A popular front-end framework by Google, Angular JS is suitable for building dynamic web apps, using HTML for static web pages.
- Vue JS: Fairly new, this JS framework does wonders for applications. Vue JS provides an ecosystem of assisting libraries and an accessible primary library for applying huge complex page apps.
- Backbone JS: This lightweight JS library has a RESTful JSON interface that follows the MVC (Model-View-Controller) application design standard. Backbone JS helps develop and structure the client-side applications that run in a web browser.
- Node JS: It is a cross-platform, open-source JS runtime that runs on the V8 engine and is designed to build scalable network applications.
- Ember JS: It is an open-source JS framework ideal for developing single-page applications.
3. Backend Technology
Frameworks such as Go, Ruby, Java, Django & Python are some of the most powerful back-end development technologies.
- Ruby: Ruby is an open-source, general-purpose, object-oriented programming language used to build highly secure and fast web applications.
- Java: A multi-purpose programming language, Java is leveraged for Android app development, desktop apps, and web app development. Java offers excellent security and stability.
- Django & Python – Python is flexible, advanced, and has a low learning curve. This programming language covers back-end web development. Python, along with its framework Django, can meet back-end development tasks efficiently.
- Go: Designed by Google’s developers, Go is an open-source programming language that is fast and statistically compiled. It helps build simple, reliable, and concurrent web applications.
Benefits of Web Application Development
- Speed and cost: Web application development is faster and more economical than building native apps. If your primary goal is to accelerate time-to-market, then web application development is the best choice.
- Cross-platform capabilities: Web applications can be programmed to run on any operating system. Due to their cross-platform capabilities, web applications can adapt well to Android, iOS, Mac OS, and Windows phones. Device responsiveness of web applications helps you get rid of OS dependencies.
- Browser compatibility: A web application runs on the device’s browser using an accessible URL. Modern web applications are compatible with all browsers, such as Google Chrome, Internet Explorer, Firefox, and Bing. So, you don’t have to face software compatibility challenges.
- No downloads needed: Web apps don’t need to be downloaded from app stores such as Apple’s App Store or Google Play. This helps save money since having a direct link through a web app is free.
- Easy to update: Updating web applications is easy, as only the server(s) would require upgrades.
- Cut operating costs: Web application development is a great way to cut operating costs. You can eliminate unnecessary expenses such as hardware purchases, frequent device updates, and maintenance of numerous systems.
- Custom web applications: Custom web application development offers several benefits as you can tailor the features for the users. These applications are easily accessible via browsers with a stable internet connection. Custom web apps help cut unnecessary expenses and save time as you only need to develop the required features.
A custom web app can significantly improve your business traction, brand awareness, communicate your brand ideology and help you gain a competitive edge in the chosen target market.
Web Application Development Process
Here is an overview of the steps we follow at Fingent for developing web applications.
The first step is to define the problem you want to solve with a web application and collect all the relevant information needed for app development. A well-defined problem will give an excellent head-start to the project and help you identify the best solution. Next, clarify the purpose as well as the end goals of the application.
Ask these questions during the planning phase:
- What app do you want to build?
- What features and functions should it include?
- What is the audience of your product?
2. Design and build
The designing phase involves creating a wireframe for communicating the solution to target users. Then, the developers can consider designing elements that will provide an enjoyable user experience to the target audience.
Post-design, the next step is to build (develop) the application. The following steps will happen in this phase.
- To create a database for storage, the developers need to determine what data and data types are required for the application to perform well.
- Based on the elements approved by the users during the wireframing process, developers will create the front-end application. For this, the developers need to identify the best frameworks for front-end development.
- Developers will create interaction between the user and the server.
- Developers can either code from scratch or use front-end and back-end frameworks to develop the web app.
- Based on the application type, that is, client-side/ server-side/ single-page, programming is done.
3. Test and implement
Whether it is an automated or manual web application, testing for the web application is an ongoing process throughout the software development lifecycle.
- The Testing (QA) team will have to test the app for usability, compatibility, functionality, security, and performance to eliminate bugs and ensure that the application works without any glitches.
- Testing also helps identify any possible improvements and upgrades to make in the future.
- Once the testing is completed, you can finally implement the application in your company or customers.
- When using it for your company, you will have to train your employees to use the app productively (if the app requires training).
- For customers, you will have to create a communication strategy and decide on the appropriate timing to launch the application in the market.
At Fingent, we help you perform all the mandatory software and usability testing to ensure that your web app functions seamlessly. We also provide training and support to use the apps effectively.
4. Hosting and Maintenance
You must buy a domain and choose a hosting provider to create a server location for the app. We help you choose shared hosting, dedicated hosting, or cloud hosting based on your requirements.
We also help you maintain the web application. Some of our application maintenance services include:
- Ongoing QA testing
- Bug fixes and improvements
- Addressing changes and adding features based on user feedback
- Providing regular updates and technical support
Web Application Development Validation & Deployment
Once your web app is developed and ready to be launched, remember it must be tested to ensure that the app functions correctly before its deployment. Bug fixing alone is not sufficient. Testing is vital to web application development.
We perform standard web application testing, such as:
- Usability Testing
- Performance Testing
- Application Security Testing
- Quality Assurance Testing and Bug Fixing
- Browser Compatibility Testing
- Responsiveness Testing (Responsive Web Design)
After completing the quality assurance process, your web app is ready for launch. You can use GitHub, Beanstalk App, and Bitbucket App to deploy the web app to your servers. Any new features, changes, and improvements to the deployed application are implemented according to the user’s feedback.
With over a decade of experience in web application development, Fingent helps you cover all these processes.
Web Application Development Trends
Here are a few trends you should know before starting your web application development project:
Of late, chatbots are gaining popularity, as many companies are incorporating these virtual assistants on their web application tools. A prime example, Google Assistant, is a popular chatbot that we all know. Chatbots are enabling companies to deliver more personalized content to the users and engage them better. Virtual assistants like chatbots help businesses convert a regular user to a potential customer.
Multi Utility Assistant or MUSA is an AI-powered virtual assistant (a chatbot) integrated with Fingent Hub – Fingent’s internal employee management system. MUSA enables employees to get answers to common queries related to HR and IT DevOps processes at Fingent.
Internet of Things (IoT) is another exciting web app trend you can’t afford to ignore. Digital transformation has increased the number of connected devices all over the world. The need to connect between business applications and sensor technologies will affect the web application development process. Hence IoT is a must-watch development trend today.
Alexa, Uber, and Google Home are a few examples of IoT-based connected applications. Experts estimate that by 2025, over 75 billion devices will be connected to the internet. So, if you want to be on the popularity wave, make sure to use this digital trend in your web app development.
Read more: IoT: Why and Where Should You Invest
3. Mobile and web app development optimization
To get a high SERP ranking and get to the top of your industry inquiries, you will have to optimize your web application for mobile and web platforms. Search engine optimization is crucial to bring potential leads to your application and boost your brand awareness. So, optimize your web application’s content, layout, and design for both web and mobile. Google prioritizes the responsiveness of websites when it comes to search. So, the adaptive web layout plays a vital role in the Google search process. Use techniques such as AMP (Accelerated Mobile Pages) to enable your web app pages to be served more quickly.
The Cost of Web Application Development
Numerous factors influence the cost of web application development. As no two apps are the same, the price will vary, based on:
- Features and functionality of the web application
- Complexity of the application
- Phase-wise development plan
- Various modules included
- Platforms selected to develop the app
- technology stacks selected
- Estimated project timelines
The cost of a complicated and custom web application development process would again differ from pre-defined, packaged, and general-purpose applications. For example, if the app requires developing APIs and plugins or if it uses complex technical stacks, separate UX/UI elements, brand identity development, etc., the pricing will go up as the advantages are humongous.
FAQs About Web Application Development
1. What is better: Multi-page Website or Single-page Website?
While both are good at their place, most people prefer the single-page website. This is because a single-page website offers ease of interaction and access compared to a Multi-page website.
2. Is it necessary to include chatbots on the website?
If your business has a lot to do with queries and solutions or customer interactions, it is recommended you get a chat window.
3. Should a website be built using frameworks or pure codes?
For quality web application development, you should include both as it will help you avail more benefits.
A combination of frameworks and pure codes will work as it will take lesser time and also ensure quality development.
4. What are the common technologies used in web app development?
Some of the renowned web app development technologies are:
- Models: HTML, XSL, XML
- Databases: MS SQL, MySQL, Microsoft Access, SQLite, Oracle, PostgreSQL
- CMS: WordPress, Drupal, Joomla, Kentico, Sitecore, Sitefinity, Sanity
- Programming: C#, PHP, ASP, ASP.NET, ASP.NET+MVC, Python, Ruby, Django, Go
- Payment Systems: PayPal, Assist, MoneyBookers, SMS, OSMP
Develop Your Web Application with Fingent
Web application development is mandatory for your organization to lead the digital space and reach more customers in the future. Through web applications, you can do brand building, increase brand awareness among customers, promote your products and services effectively, and gain a competitive advantage. For more than a decade, we have been helping businesses -small and large- develop custom web applications that were crucial in improving their profits, performance, productivity, and overall operations. Interested to learn more? Contact us right away.
Exploring the different types of application software that businesses need today!
- What is Application Software?
- Different Types of Application Software Used by Businesses
- Types of Application Software Based on Shareability and Availability
- Functions of Application Software
- Business Benefits of Application Software
- The Cost of Application Software Development
- Develop Your Application Software with Fingent
Application software or simply application (app) has become our everyday companion. From the Microsoft Office suite of products to Gmail and Facebook Messenger, all of us use different types of application software to meet various personal and professional purposes.
We have all come a long way from the old-generation of computers that had just one application software, which was installed onto individual machines using floppy disks and CD ROMs. Today, we have multiple types of application software to suit every need and purpose. While that is exciting, it also places before us an array of choices. You may be wondering which of these application software fulfills the needs of your business. To help you with this, here is a detailed guide to the types of application software.
What is Application Software?
Application software is a computer program that performs a specific function, be it educational, personal, or business. It is also known as an end-user program or a productivity program. You can think of your PC as a cake and the application software as the frosting on top of it. It is the application software (frosting) that you, the user, gets to see upfront when you are working with the computer.
Application software is developed to assist you with a particular process that may be related to creativity, productivity, or better communication. It helps you in completing your tasks, be it jotting down notes, completing your online research, setting an alarm, keeping an account log, or even playing games.
Application software programs are specific in their functionality and do the job that they are designed to do. For instance, a browser is an application used specifically for browsing the Internet. Similarly, MS PowerPoint is an application designed specifically for making presentations. All the apps that we see on our smartphones are examples of types of application software.
Different Types of Application Software Used by Businesses
Picking up the right application software for personal or business use can improve function and efficiency. Understanding the different types of application software will help you save cost, time, and resources, enhance productivity, and improve decision-making.
Some of the commonly used application software are:
- Word processors
- Graphics software
- Database software
- Spreadsheet software
- Presentation software
- Web browsers
- Enterprise software
- Information worker software
- Multimedia software
- Education and reference software
- Content access software
While the list of application software is more exhaustive than this, we have tried to detail a few of the important types of application software below.
1. Presentation software
Presentation is a type of application software that enables you to represent your thoughts and ideas with ease and clarity by using visual information. It lets you display the information in the form of slides. You can make your slide more informative and engrossing by adding text, images, graphs, and videos. It has three components:
- Text editor to input and format text
- Insert graphics, text, video, and multimedia files
- Slideshow to display the information
2. Web browsers
Web browsers are application software used to browse the internet for locating and retrieving data across the web. The most popular web browsers are Google Chrome and Internet Explorer. Other examples of browsers include Firefox, MS Edge, Safari, etc.
3. Multimedia software
Multimedia application software lets you create or record images, and create audio or video files. This software is extensively used in animation, graphics, image, and video editing. Popular examples are VLC media player and Windows media player.
4. Education and reference software
This application software, also termed as academic software, is specifically designed to facilitate learning of a particular subject. Various kinds of tutorial software are included in this category. Some of these are JumpStart, MindPlay, Moodle, and Kid Pix.
5. Graphics software
Graphics application software allows you to edit or make changes in visual data or images. It comprises illustration and picture editor software. Adobe Photoshop and PaintShop Pro are a few examples of graphics software.
6. Spreadsheet software
Spreadsheet application software is used to perform calculations. In this software, data is stored in a table format. The intersecting area, called cells, are separated to define fields such as text, date, time, and number. It allows the users to provide formulas and functions to perform calculations. Microsoft Excel and Google Sheets are examples of spreadsheet software.
7. Database software
Database application software is used to create and manage a database. Also known as a DBMS (Database Management System), it helps you organize your data. So, when you run an application, data is fetched from the database, modified, and is stored back in the database. Oracle, MySQL, Microsoft SQL Server, PostgreSQL, MongoDB, and IBM Db2 are some of the popular databases.
8. Word processing software
Word processing application software is used to format and manipulate text, thus, creating memos, letters, faxes, and documents. Word processing software is also used to format and beautify the text. It provides you a whole lot of features, including thesaurus, synonyms and antonyms. Along with Word Art features, the font option lets you change font color, effect, and style as per your choice. Grammar and spell check options are also available to check for errors. Leading examples include G Doc and Microsoft Word Doc.
9. Simulation software
Simulation application software is used in the fields of military engineering, practical education in certain industries, machinery testing, industrial training, video games, etc. It is used where work on the actual system or physical environment can be hazardous. It is a program that lets you study or observe an operation, or phenomenon through simulation without actually doing that operation. The best examples of simulation are in the field of robotics, flight systems, and weather forecast, etc. Augmented Reality and Virtual Reality technologies are also used to develop application software that support simulations.
Clutch Yet Again Rates Fingent As The Top Custom Software Development Company
As a dominant software development company, Fingent sets the bar high in building highly affordable products for companies small and large. We’ve become the trusted partner in enterprise solutions for some of the world’s leading businesses like Johnson & Johnson, Sony, and PwC. Our work and our strong leadership in technologies like .Net, NodeJS, AngularJS, AI enabled Chatbots and Microsoft, has once again caught the attention of Clutch.co, as they recently recognized us as Australia’s top B2B company.
Clutch, is a B2B rating and review platform located in Washington, DC. In their latest report that we were named in, their dedicated analysts evaluated technology sub-services based on their expertise, their portfolio of work, and their ability to deliver top-notch products for their clients. Their independent review process is meticulous and transparent, and we’re especially grateful to our clients for taking the time to leave a review or speak with Clutch analysts over the phone to provide feedback.[Tweet “Getting featured on Clutch consecutively and this time among Australia’s top B2B companies signify how our services have fared out remarkably well within the user community. @vsamuelfingent“] [Tweet “Surely, this puts further responsibility on our side to constantly improvise the solutions that we offer so that businesses that rely on our services are better off with efficiency improvements and deliver optimal customer experiences says @vsamuelfingent“]
Fingent CEO and MD, Varghese Samuel
Beyond the generous reviews left on Clutch, our success is also reflected on the company’s sister-sites: Visual Objects and The Manifest. Visual Objects showcases portfolios from various creative software developers, to aid prospective clients in visualizing a future project before hiring. The Manifest also helps prospective clients, through industry reports and how-to guides, that provide businesses with practical knowledge of the services and technologies used by the B2B companies. Here, we are listed and recognized for our abilities in NodeJS and AngularJS.
Our constant approach in redefining business with trending technologies like Microsoft and Artificial Intelligence have enabled us to rank amongst the top-rated custom software developing companies in Clutch, Visual Objects, and The Manifest. We have repeatedly been appreciated and recognized for our capabilities in AI-driven Chatbots for enhanced user experience.
Our motive to shape the future of industries with enhanced, custom software solutions has led us to where we are today. On behalf of Fingent, we would like to thank all of our clients that we have had the pleasure to work with, and Clutch for this prestigious recognition.
If you would like to learn more about our services, check out our profile in Clutch.
The digital transformation wave that is transforming businesses across the world has had major influences on the way custom software development is treated by technology teams. Today software development is all about improving the experiences at multiple levels for businesses. Experiences include customer experiences from their end customers during a transaction journey and operational experience of staff who utilize technology solutions to drive more customer love. Technology is bound to change and business owners must be willing to meaningfully bring about changes in their custom software development concepts to incorporate the best solutions to run their business smoothly.
Reap your success in the digital age following these 5 custom software development trends
Let’s have a look at the changing trends in custom software development that warrants big attention from businesses across sectors. Following are our picks of the top 5 contenders in technology trends that every team engaged in custom software development must be aware of:
1. The growth of open source technology
A decade ago, you might not have found too many takers for open source technology. But, today only less than 3% of worldwide businesses do not use any form of open source software in their enterprise technology stack. In the initial days, it was largely seen as a playground for beginners in software development to try out building applications for free. Today the world’s biggest technology companies like Google and Facebook utilize open source software to run their most mission-critical systems. They also contribute significantly to the maintenance and growth of developer communities around these open source technologies. Take a look at all the leading application development technology available today like Java, PHP, Angular, React, Hadoop, etc. They are all open source and powers some of the world’s biggest enterprise and consumer-facing digital applications. If your business has frequent technology requirements, then this is a trend in custom software development that definitely needs to be on your top priority.
2. AI-ready software
AI is already a mainstream component of almost every digital platform that people use today. From e-commerce to movie streaming, companies are rolling out machine learning capability to help software learn more about its users and automatically provide them with great experiences. AI-powered chatbots are today serving queries of billions of people online and businesses are investing heavily in making these bots more intelligent by the minute. For software developers, it is essential to know the in and out of writing code that blends well with self-learning algorithms to provide optimal value for businesses utilizing applications that run this code. AI has a key role to play in the future when it comes to interacting with end customers directly. Hence custom software developers need to focus their skills on creating meaningful front-ends that can resonate AI actions, scalable back end engineering that can supplement complex AI algorithms and powerful databases that can deal with the huge volume of data that needs to be handled by AI systems to create meaningful experiences.
Related Reading: Find the top AI trends of 2019.
3. Cloud takes new dimensions
The world’s best run businesses today run their technology core on the cloud. From platforms to infrastructure, cloud computing has transformed the way enterprises use software applications. 73 % of the world’s businesses have at least one application or an infrastructure element on the cloud. From becoming more agile in terms of application engineering to saving fortunes by removing on-premise infrastructure costs, businesses are re-inventing themselves in the digital age. The benefits are endless – scalability on demand, global availability, top gun service providers in every niche, etc. With cloud computing, your technology workforce can be empowered with mobility i.e. the freedom to work wherever they want and with whatever resources they need. This is yet another trend that every business needs to take seriously to improve their ROI on technology investments.
Related Reading: Find how a cloud platform like INFINCE can untangle technology for business.
4. Security to be given a top priority
While the rise of cloud computing and the transition of on-premise software engineering to rich internet applications have created better digital experiences, they have opened new cans of worms for developers to deal with. In the US alone it was reported that there are over 130 large scale targeted breaches of confidential user data residing on enterprise applications of businesses. This figure is growing at an exponential rate of 27% every year as well. Security aspects cannot be overlooked now not even for the smallest of applications. Any vulnerability in your code will turn into a feasting ground for cyber threats in an increasingly internet dominated world. It’s not enough to write a great code but also to practice secure coding standards to enhance safety and ensure customer data is never compromised.
5. Customers are the heart of everything
Today it is not just your sales process or your customer relations team that needs to have end-consumer centric thinking on their operations. Even your custom software development team needs to have a work objective centered on a customer-first philosophy. Human behavior of your target digital audience needs to be modeled and referred to while creating applications. This is crucial for recommendation systems, lasting user experiences and above all improve brand loyalty by creating wonderful digital experiences. Feedback systems need to convey responses directly to core technology teams and they need to drill this feedback into the very depths of every implementation and every programming logic they use to achieve business goals.
These are our picks for the top 5 trends in custom software development that businesses of all sizes need to consider today. In an increasingly digital age where customers dictate the fate of every single of your investment, it is imperative for organizations to have a comprehensive look at how these trends can be incorporated into their technology roadmaps. Those failing to do so are in for massive repercussions as it doesn’t take decades for big corporations to fall to their heels for lack of innovation. The examples are right in front of you. Investing in the right technology with the right advisory is crucial for businesses to continuously innovate and stay relevant in changing times.[Custom Software Vs Off The Shelf – Fingent]
In today’s digital age, a website is your business’ window to the world, irrespective of whether you are a brick and mortar establishment or an online entity. Similarly, the need for a dedicated website is not just limited to startups but is equally vital for established business. Even if your business is doing exceptionally well, investing in a well-designed and responsive website can help you reach out to a wider cross-section of the audience and increase your sales manifold.
Here is rundown on how custom website development services can turn the tide for your business:
Website Development and Its Advantages
Custom web development is one of the finest things you can do to guarantee the success of your business. In addition to improving your visibility, customized website development can help your business in the following ways:
- Customized website development boosts your credibility and adds a certain brand authority to your business.
- A professional-looking website can bring you big gains without an astronomical investment, thus, offering a higher return on investment (ROI) than traditional means of advertising.
- It does not matter whether you are a newbie or a seasoned market player, there is bound to be competition in your realm of trade. A dedicated website can assist you in leveling playing field and even beating your competitors.
- It boosts your advertising and marketing endeavors across different channels. Your social media marketing and email marketing campaigns are likely to resonate better with your audience if these lead them to a website.
- Custom designed websites are cross-browser well-matched.
- Custom developed websites also costs nearly same as of any template based solution. They may have little higher cost but offer numerous benefits and total control on each part and role of the website.
Specialized, clean, and well-organized online presence is essential for preserving your brand reputation. General designs can create a negative impression of the product or service quality, the reason being customers see you as no dissimilar from thousand other companies. The website represents your business in terms of superiority, quality, and individuality, so you need to have one developed skillfully.
Importance of Multiple-Channel Presence
At a time when smartphones and handheld gadgets rule the roost, the number of people accessing websites through a desktop computer is fast dwindling. Almost everyone likes to browse the internet on the go. Therefore, a website with a responsive design – that ensures your website is displayed correctly and uniformly across platforms, devices and screen sizes – is essential to stay relevant in the dynamic online landscape.
As per statistics, whopping 67 percent users are more likely to use an enlisted service or buy products on a website with a clean, responsive design. In contrast, 61 percent users are likely to exit a website with an unfriendly layout and design. The bottom line is – a potential user may bounce back from your website and move to that of your competitors if you don’t cater to a multiple-channel presence.
How Digital Marketing Can Help
Building a website from scratch is no big deal, given the user-friendly content management systems like WordPress. Even so, if you really want to make an impact with your web presence, it is advisable to use professional custom website development services because you don’t just need to build a carefully-strategized site but also work toward improving your search engine rankings to attract massive traffic. People will know that you exist, only when your website is visible in search engine results. A smart digital marketing campaign can help in bolstering your web presence to clock-in tangible gains.
Enterprise software solutions are the backbone of an organization. Selecting one for your organization is a great responsibility as it requires detailed analysis at each and every step. The major challenge lies in understanding that every organization’s structure is different and cannot do with the same software that was used in your previous organization or is used at the competitor’s company. To make your task easy, here are 8 challenges to avoid before purchasing an Enterprise Software.
1. Change Management
One of the key understandings that should come with a new Enterprise Software is that there is a need for identifying the changes in the IT infrastructure beforehand and then implementing it. Know how much change is required and if it is possible to handle before purchasing the new software. Also, the employees need proper training for change management and to get them comfortable with the new system before it goes live on an organizational scale.
2. Physical Requirements
Before jumping into a purchase decision, figure out what is the current IT infrastructure landscape, if it fits well or requires changes. For a newer setup, choose the software wisely and then plan the landscape. But remember, the software you choose defines this landscape and should be thoroughly checked to avoid any unwanted changes in the future.
3. The load of migration
Data is the basis for every industry functioning in this day and age. Introducing newer software to the system means adding your current data to it for validation and future operations. Check the requirements of the new system you plan on incorporating and if the required is way too much. Remember data is imperative to the organization and correct migration will minimize errors.
4. What the vendor has to offer
Sometime Enterprise Software vendors are too enthusiastic to sell the product but lack a structure post-purchase. Figure out what are the key support promises that they offer and if they have a track of delivering them. A due diligence of the provider should not be skipped especially if the vendor is not a big company.
5. Readying the team
Internal challenges are one of the key points to consider for the purchase. You will have to understand the requirements of the enterprise software development company well along with the features required. Each department will offer a different list of features they need. The challenge is to create a project scope that encapsulates all these important points and uses it as a foundation to identify the right software.
6. Software scope
Considering any enterprise software, and its capabilities, it is quite hard to find one that has everything that a business needs. As organizations strive to meet individual customer demands, they rely on customization to align their strategic objectives with enterprise solutions. For instance, one of our leading real estate organizations wanted to add a document management function that enabled them to share documents easily with their field agents. However, this posed numerous regulatory constraints considering security and privacy. Our solutions experts realigned the software architecture and build processes to meet the client’s requirement.
7. Taking unwanted risks
The market has opened up for Enterprise Software like never before and every day a new solution surfaces that promises to offer the best of all worlds. New-age technology can be highly enticing but always look under the hood and see if it has been taken for a test drive. Check LinkedIn, job boards, or other forums to find out more about the seller and the software itself. Don’t elevate your risks by getting attracted to high-end technology or pricing.
8. No detailed analysis
One of the issues that hamper the procurement of the right enterprise software is the lack of understanding of your own system. Run the analysis several times and match it with what the software will provide. Keep in mind to not depend on what the next version update will feature, rely only on what the solution provides today.
9. Cutting the influences
Decision making in organizations sometimes doesn’t necessarily stay with the designated employees. It is directly or indirectly influenced by the owners or other people in important positions. No matter how well they know or what better deal is offered through a reference, ensure that the decision, in the end, comes keeping the organization in mind and not the influences.
10. Exploring all opportunities
Do not hesitate to look at third-party support alternatives as they might offer something similar or better than premium vendor support. Look at the maintenance rates that come with the software as it is something that your organization will incur on a regular basis.
Whether you are trying to set up a new system or replace an old one, an expert perspective can help reduce these risks and challenges.
A niche business is no longer a term used often these days due to growing competition in every sector. In the world of startups and well-established enterprises, the companies that stand out clearly in front of their customers will only survive and succeed. Smartphones and fast data packs are beneficial to companies in terms of reaching out to their customers via desktop and mobile websites. But having such a front is a norm today and you will have to think of giving a little more to engage them. According to studies, business mobile apps have a higher rate of conversation when compared to desktop or mobile websites. You must be thinking how will a custom mobile application development help boost your business? Here’s how –
1. Better customer relationship
A custom business app offers customers a way to access your services and products directly. Especially, if you are a product-oriented company, you can have your products laid out better over the standard formats of e-retailers. Also, you can send offers, notifications, and even receive feedback from customers in real-time. You can even have a dedicated app team that offers support 24 x 7 and sorts query for customers with in-app emails and chat.
2. Creating and maintaining database
A custom app will give you the opportunity to access existing customer data and acquire new ones. Also, your app will have your own specialized security features that will safeguard your data against potential leaks and threats.
3. Integration with current services
If you are a software provider then a good way to offer more to your clients is by creating a custom app that syncs with your software. There can be reports, updates, and even a way to access information quickly and easily. To further improve client satisfaction, you can even hire a dedicated support team for app management. Such integration will definitely give your software some extra brownie points while marketing it.
4. Generate revenue
Apps are not just a great way to connect with your customers but can also work as a good revenue source for the business. You can charge customers a little extra for app services or an upgrade. Also, you can have in-app advertisements that add income to your kitty whenever your app is accessed by the customers.
5. Increase customer base
An app ensures that a customer is in your space and the only things they can surf around are your products and services. Having a custom app gives you a chance to put your case forward to new customers and even attract them with in-app offers. You can start giving them free trials and additional discounts via app downloads to add to your revenue. A custom app will define your uniqueness as it adds up to a brand identity for your business.
6. Project Management
Apart from seeking and retaining customers, your entire team can benefit from having an app that works for internal purposes only. Custom logins at each hierarchy can give them access to groups, documents, tasks, calendars, and more to run your business smoothly no matter where they are working from. This is beneficial especially if you have several teams working from different locations. Each team can receive updates regarding the project. Also, it helps in sending critical issues to all the personnel quickly.
Building a custom mobile app for your business is vital in this day and age of competition. Once you are clear about what you want, it’s a good idea to approach companies such as ours that build custom apps from the ground up.