Tag: business mobile app development

A comprehensive guide to developing mobile apps in 2021 and beyond!

• Introduction
• What is Mobile Application Development
• Types of Mobile Applications
• Mobile Application Development Platforms
• Mobile Application Development Process
• Mobile Application Front-end and Back-end
• End-to-end Mobile App Testing
• The Cost to Develop a Mobile App
• Five Reasons Why Mobile Apps Fail and How to Prevent The Let-down
• Tips for Building Successful Mobile Apps
• Develop Your Mobile Application with Fingent

Progressive Web Apps: New Cutting-Edge Trend in Web Development

Speed and convenience have become crucial in keeping online shoppers engaged. Progressive Web Apps development is a solution that allows the shopper to enjoy an app-like experience via a website (using web browsers). Users can install the PWA application from the browser window and access it just like a native app. In addition, progressive web apps improve the quality of your web applications, making them reliable, fast, and engaging.

Are you considering PWA for your business growth? Is it worth exploring this option? This blog will help you take a closer look at why Progressive Web Apps are turning to be the new cutting-edge trend in web development.

What is a Progressive Web App?

Frances Berriman and Alex Russel coined the buzzword “Progressive Web Apps” in 2015. To date, PWA has been a big player in this mobile-first world. Progressive Web Apps (PWA) have caused digital marketers to rethink how they design and deliver sites.

Progressive Web Apps can deliver a blazingly fast and slick app-like shopping experience to the end-user. It combines the best of two worlds: your website and the native application. It can be called a hybrid app as users can now browse your website on their mobile. Besides, PWA promises to solve two vital issues:

1. Performance and usability
2. Mobile-web conversion rates

Read more: Native Apps vs. Web Apps: Choosing the Best for Your Brand

Business Benefits of Progressive Web Apps

Several companies that focused their efforts on PWAs instead of having a separate native app have experienced increased conversions. A best case in point is the world’s largest online B2B trading platform, Alibaba.com. Alibaba.com increased its conversion rate by 76% across browsers after upgrading its website to PWA.

Here’s how your business can benefit from PWA:

1. High-performance rate

Response time is crucial for audience engagement and better conversion rates. PWA responds quickly as the browser uses caching to save the elements of the layout that are repeated in the template. This improves the speed of downloads and reduces page load time. Subsequently, better performance leads to a better user experience, which in turn increases customer retention rates.

2. Ease of use across multiple devices

Progressive Web Apps are built with a responsive layout in mind for an improved user experience. A responsive design will fit into any size of the screen with ease. In other words, PWA will adjust the experience as per the device screen size. You can further improve the user experience with a PWA manifest file that controls the full-screen view.

3. Seamless browsing experience

A traditional website is virtually useless without a stable internet connection, but not a Progressive Web App. PWA can be easily viewed offline as service workers automatically cache important application features and information from the user’s last online access. This way, the user can access it without any network. Plus, you can add a brand logo, product descriptions, and few advanced features to your offline page.

This is an additional incentive for shoppers to choose businesses with a Progressive Web App over those that use native apps. Such a seamless browsing experience rewards you with better engagement rates and customer retention.

4. Resembles native-built applications

PWAs can be designed to look and behave like native apps, or they can be designed to let users know they are browsing the Progressive Web App. Regardless of the developer’s choice, it can contain a complete set of traditional app functionalities with database access. The best part is that you can seamlessly integrate the application into an existing website or an app.

Watch Video: Fingent can help you choose the right mobile app development approach by evaluating your requirements.

5. No installation is needed

Shoppers can download your app directly onto their devices. Once downloaded, it gets its own icon on the screen, just like a traditional mobile application. This will avoid the slow and complex installation process, improve user experience, and reduce user abandonment.

Here is another way it can benefit you: users can easily access the PWA via a URL. In other words, a user can easily share this link with a friend contributing to increased leads.

6. No manual updates are required

Native apps must be updated periodically through mobile internet or a WIFI connection. Such updates can consume large amounts of data, which may be costly for some users. Fortunately, Progressive Web App updates are performed “on-use,” much like how a website is updated.

7. Low development cost

Developing a mobile app can be a costly process, especially for small businesses and startups. Thankfully, PWA development is much cheaper than traditional app development but provides a better option for companies to generate a positive ROI.

Read more: Mobile app development: 4 tips to consider 

8. Wide range of features

The most prominent feature of PWA is push notifications. Publishers and developers can use this feature to implement creative advertising solutions. As the push notifications appear on a shopper’s device screen, it is read more often than emails or updates on social media. This can lead to valuable brand awareness and promote products or services.

9. Improved app and data security

Security has been a concern for both users and developers. According to new standards of web design, all customer information must be moved to HTTPS. So it is highly convenient to launch Progressive Web App within a safe environment. Moreover, it builds customer confidence in the security of their personal information as they enter sensitive data into your PWA.

10. Low data and low storage

Data is costly in some developing nations. That is why it is a bonus that Progressive Web App consumes only a fraction of data usage compared to native apps. Moreover, it does not take up significant storage space on devices, so users are more inclined to use a lighter app on their smartphones. Also, it contributes to better performance.

Read more: Building a Business Mobile App in 2021? Here’s What You Need to Know 

Progress with Progressive Web Apps

Progressive Web Apps are the future of web-hosted apps as they can overcome the inherent limitations of web performance and insufficient or unavailable internet connections. Since PWAs can run on any modern platform, soon they will overtake truly native apps. Yes, PWAs have the potential to change the way the web works. However, Progressive Web Apps will not replace websites and mobile apps altogether. It is still in its infancy. To know which option is best for your business, have a chat with the technology experts at Fingent.

Mobile application development is the #1 priority for businesses and enterprises in 2021. Are you well-equipped to plan your requirements and develop a robust business mobile app? 

Mobile app development in 2021: Practices you should follow 

As consumer behavior continues to evolve, more and more businesses adapt their strategy to earn customer satisfaction. With the increased public usage of smartphones, e-commerce and mobile backing experience a significant boom. A mobile app is essential for running a business successfully, and its significance has been more than ever before.   

A mobile app is not just a mobile version of your website but is a crucial engagement and experience-driven environment needed for a cohesive customer journey. A mobile app can help build a strong mobile presence and attract a large audience towards your services or products.

According to a survey, by 2021, there will be around 7 billion mobile users worldwide, and by 2022, it is estimated that the annual mobile app downloads will reach 258 billion.

According to the ContractIQ survey, roughly 62% of businesses already have an app or are in the process of developing one. 50% of these businesses use their apps for support and engagement, 30% for revenue generation, and 20% for branding. Many companies are investing in mobile apps as they help generate new or expand an existing business.

With many countries still under lockdown and others following social distancing, the demand for apps such as digital payments, groceries, and entertainment has increased tremendously. Many enterprises and businesses have resorted to digital platforms and are reaping their benefits.

Here, we have discussed the importance of investing in mobile apps for your business and how it can boost your business growth even during a pandemic.

Why invest in mobile apps?

With more people turning to mobile apps to interact with brands, businesses’ mobile presence has become necessary.

In general, mobile apps help boost sales, provide a better customer experience and become more competitive.

According to a research by Clutch, two main reasons by which mobile apps facilitate business growth are:

• Improving customer service
• Providing a return on investment

Read more: Mobile App Development: 4 Tips To Consider

Five ways mobile apps benefit your business

1. Adds value to your customers

Customer engagement is the most significant aspect of customer relations, interactions, and transactions. When someone looks for your product or service, it’s essential to keep the person engaged. 

You will have to increase your interaction with the customers for better promotion of sales.

So how does a mobile app fit in here? Starbucks’ mobile app is the best example of successful digital engagement that’s both innovative and inviting. Its user-friendly mobile experience, engaging loyalty program, mobile pay and ordering, and integration with other platforms and services make the coffee chain a customer experience leader.  

To put it simply, a mobile app like Starbucks can offer an outstanding and engaging digital experience to customers. 

2. Boosts brand building

In the past, brands used to advertise their services through posters, calendars, refrigerator magnets, billboards, and hoardings. Companies imprint their brand logos on such mementos to increase their visibility. 

Today, a mobile app is capable of replacing all these. A mobile application can promote brand awareness and recognition among customers and be an effective communication channel. By regularly interacting with your target audience through the mobile app, you can earn customer trust. 

Customized mobile apps help educate your customers about your brand and engage them effectively. The more they listen to you and your sales pitches, the more they will commit to your brand.

Read more: Top Technologies Used to Develop Mobile Apps

3. Increases sales

You can incorporate different loyalty programs into your mobile app. It will make your customers revisit your store (digital/ physical) and spend more time. Offering rewards in tiered layers allow customers to earn better incentives as they move from one level to another. It will help boost brand recognition. 

Gamification is another way by which you can reward winning customers and provide discounts and prices to pre-defined activities such as sharing pictures or a notification. Scratch-and-win is another feature that can help raise engagement among users. It can work well for both customers and vendors. 

4. Improves efficiency

Integrated shopping carts with food ordering and scheduling allow the business to house these functionalities like a digital footprint within the app. For instance, if an eatery incorporates an online food ordering system within its app, it will more likely see a significant increase in online and in-app ordering. Similarly, if a retail business collaborates with an e-commerce system, it will see a productivity improvement and eventually overall sales. With mobile apps, companies can enhance user engagement with inbuilt scheduling software that notifies users about the schedule.

5. Build a loyal customer base

Having a loyal customer base is very critical for any business. A mobile app is one of the best ways to engage with customers and create a loyal customer base. An app allows customers to interact with your business at their convenience. With referral programs, you can encourage your clients to refer your products or services to others.

If you are not convinced with the above points, here are a few more reasons to consider incorporating mobile apps into your business strategy.

• Notify users about your new offers and products
• Reach out to younger audiences
• Sync email and social media accounts of users
• Stay ahead of the competition 

View infographic: All you need to know before selecting a mobile app development method

Consider a few things before getting started

Planning your mobile app

Before developing your mobile app, you must plan. You need to outline details like objectives, budget, specifications, and scope. Get a clear picture of your app before sending it to a mobile app developer so that you can be quoted accurately, reasonably, and realistically.

Choose the right developer

We may sound a little biased here. However, we need to say that we’re helping brands worldwide to realize their visions w.r.t. their mobile apps. We provide consistent, high-quality, and cost-effective results with robust, agile teams and dedicated QA practices. Our experts can help you identify your requirements precisely, select the technology and framework needed to build your app, customize the app according to your requirements, and update and maintain it regularly. 

Watch video: Fingent can help you choose the right mobile app development approach by evaluating your requirements.

If you’re not sure how or where to start with your enterprise or business mobile app, we’re here to help. Fingent’s mobile app development team has curated an app specification template that is simple and straightforward. Please fill out this template and share it with us. Our expert will get back to you with the answers.

Alternatively, you can send us your requirements and queries by clicking here. 

All that you need to know about React Developer Tools

React is an incredible framework for frontend development. It also facilitates mobile app development for multiple platforms. React was a game-changer for IT companies in the USA and across the world, and developers were thrilled when Facebook announced its launch. This post explores the features of React developer tools. 

If you are into React development, you must have tried the official chrome React developer tools. This React devtools extension lets you debug your components and is available even as a standalone application. React developer tools help us smoothly create interactive UIs and React is able to reconcile changes to the DOM in a performant way. 

The React Developer tool is undergoing constant development with new features added to it regularly. It is an essential instrument you can use to inspect a React application. This article lists out the features of React Developer Tools that you might like to try out and also discusses the best IDE for React. 

Read more: React Native App Development – React Native Or Flutter – The Better Choice For Mobile App Development

Inspect and Debug

It is possible to use breakpoints, step-through, and logging to debug a React app. But it can become difficult especially if you have to debug an application that you haven’t seen before. By installing React developer tools, you can overcome some of these challenges. 

Installing React Developer Tools

You can install React developer tools on the browser you are using to run the application. One of which is the chrome React developer tools extension. It is available in the appropriate extension store. Once it is installed, either as a browser developer tool or as a standalone application, two new tabs will become available: Components and Profiler.

Components Tab

The Components tab allows you to see the root React components that were rendered on the page and the subcomponents that they rendered.  You can inspect and edit its current props and state in the panel by selecting one of the components in the tree. It allows you to inspect the selected component, the component that created it, and the component that created the second component and so on. 

While inspecting a React element, switching over to the React tab will automatically select that element in the React tree.  

Profiler Tab

The Profiler tab is an incredibly powerful feature introduced in 2018. React Devtools provides a profiling feature that allows you to see a summary of how your application re-renders. Just like the regular JavaScript profiler, you will have to “record” a set of interactions. Once you start the recording, React Devtools will automatically gather the performance information each time your application renders. You can continue to use the app as you normally would. Once you’re done with profiling, click the ‘stop’ button. Now you will be able to see a visualization of each re-render with accurate timing information and color-coded flame graphs. 

Read more: Web Development Stacks – Top 6 Tech Stacks That Reign Software Development in 2020

Best IDE for React

A good IDE for React is a must to get started with the React ecosystem. Selecting the best IDE for React from among the many that are available out there can be a daunting task. This section will help you make a choice from both the free as well as the paid IDEs.

1. VS Code

VS Code is a Microsoft product and is available for free under open-source MIT license. You can download and set-up VS Code on Mac, Debian, Windows, Ubuntu, Red Hat, SUSE, and Fedora. It can be used for various programming needs. Being the most used free IDE, it is loaded with many useful features. 

The plugins enhance JavaScript programming as well as the development experience with React and React native and more. 

2. Reactide IDE

Reactide is comparatively new but is gaining popularity among the community of React web app developers. It focuses on web apps development. It is entirely dedicated to React-based application development. It is a one-click setup that installs and runs a custom browser simulator. It spares you from switching between code files and the browser to check the changes made. It is a cross-platform, open-source, free tool. 

3. Atom

Atom is among the most popular open source text editors for modern programming. Built by GitHub, Atom comes with Git control and hence fits seamlessly in the GitHub ecosystem. It is a desktop-based application that is used for building apps using web technologies. 

4. Rekit studio

Rekit studio is focused specifically for developing apps using React. It works both as an IDE and as a toolkit that can be used for developing scalable web apps using React Router, React, and Redux. Since Rekit has its own Rekit studio, things remain simple and controlled. It is a favorable solution for small scale developments. 

5. VIM

Although it is one of the oldest IDEs, VIM has remained the favorite for some developers. Its popularity can be gauged from the fact that Facebook developers used it in the early days. It comes with many features for fast code writing using a keyboard. Using various available plugins for JavaScript and React, VIM can be transformed into a powerful IDE.

These are some of the features that we hope you will find helpful. If you have any questions on React Developer Tools or want to see how this can benefit your business, please let us know.

Address Your Parking Woes With Intelligent Parking Management

Many of you might have experienced the frustration of finding a spot to park your vehicle while going for shopping in the crowded shopping plazas. In today’s rapidly growing urban centers, the first touchpoint for a business to focus on is to eliminate the frustration that accompanies the search for a parking space. The objective of this blog is to help businesses enhance their customer experience with an intelligent parking system. 

How Crucial is Parking Space in Enhancing Customer Experience?

Traffic congestion has been a major problem in many cities around the world.  As a result, hours are lost in search of a parking space. A commuter in Sydney spends around 156 hours annually trying to find a parking space. This definitely adds to their frustration and creates a bad experience even before customers have stepped into your store. 

One in three customers will walk away from their favorite brand after just one bad experience. Hence, it’s important to ensure that your customers have convenient parking spaces while they visit your store. This can go a long way in mitigating the risk of losing your customers and saving your reputation on social media. 

The role of parking facilities in a customer’s decision to visit your store is emphasized in the Google Reviews feature as well, where visitors are prompted to mention if the store has parking facilities or not. Parking is, therefore, an important aspect of your customer experience. 

Read More: Ways to Leverage Smart IT Solutions for your Retail Business

What is an Intelligent Parking System? 

An intelligent parking system uses technology to help drivers find and navigate their way to a parking space quickly and easily. It also helps them find alternative routes when there are traffic congestions. This way, intelligent parking systems offer your customers greater convenience.

An intelligent parking system draws customers to your business by using automated parking systems, mobile apps, and street-side sensors. The advent of smart technology has given rise to complex systems that can integrate with other connected systems. This means that businesses can now have a platform that uses relevant information to improve parking management.

What adds to the appeal of these sophisticated parking management systems is that they are extremely easy to use. They just have to download the application from app store to their smartphones. The intelligent parking management system enables parking operators to maintain real-time information on parking availability in street-parking locations, vertical parking structures, underground parking areas, and more. Your customers can access all of this information through the application on their phones. 

Read More: How Connected Transportation Will Disrupt the World

How Does the Parking Management System Work? 

A parking management system depends either on vehicle movement detection or vehicle video tracking. This uses technologies based either on sensors or on cameras. Each parking area can be installed with sensors or cameras at the access and exit points. This helps in tracking incoming and outgoing vehicles. 

Sensors are being successfully used at a single level, multi-level and even on-street parking spaces. When these sensors are installed at each parking spot, accurate data about specific vacant parking spots can be obtained by the customer that delivers a hassle-free parking experience. 

Five Benefits of Intelligent Parking Management 

• Reduced stress leads to happy customers: Driving through the same street several times trying to find a parking spot increases stress levels. But with the intelligent parking system, a customer can navigate straight to a vacant parking spot and then into your store.

• Saves customer’s time: Your customer will have more time to explore your business offerings instead of driving around your premises looking for a parking space.

• Reduced fuel expenses and increased sales: Since your customer does not have to go in circles searching for a parking space, they tend to save more on fuel expenses. This can even prompt the customer to purchase more from you. 

• Lowers pollution: Reduced pollution will contribute to better health for you and your customers.

• Reduces traffic snarls: When there are fewer vehicles on the streets, moving painfully slow searching for a parking spot, congestion on the roads is reduced. This, in turn, attracts potential customers.

The benefits of an intelligent parking management system are manifold. The most crucial factor is that it contributes to enriched customer experience and consequently to an improvement in sales and customer loyalty. At Fingent, we help clients develop applications with advanced technologies such as IoT, AI, cloud, AR, and VR. Reach out to us to discuss more. 

You are planning to build an app for your business. You zero in on the app features, then develop it and finally release your app to the respective stores. You actively monitor your app’s usage and analytics. Your users are happy and they actively use your app. After a while, you notice a dip in the curve. 

Your app starts falling behind in-store listings, garners poor user reviews, becomes frequently prone to errors. Then one day you get an email from the respective app store that your app might be removed if it does not meet the latest requirements of the app store.

So, what went down?

Well, did you ever take the effort to continue maintaining the app? Delivering updates on a timely basis so that your app stays compatible with current requirements and is well ahead in terms of features, functionality, security, and performance is a vital part of app development. 

You might have built the perfect app, but how long can it remain active and not pass out as obsolete without proper maintenance?

As an enterprise app development company, our experience has shown us that creating and deploying an app is sensible and profitable in the end only if you tie it up with a regular update cycle. We put equal stress on pairing a solid maintenance contract having timely release cycles into every mobile app that we built and always insist on our clients on the importance of having one.

Ongoing maintenance remains indispensable in app development 

In 2016, Apple made a relentless push clear its App Store for all outdated apps, delisting 50,000 apps according to a report by Sensor Tower. It further revealed that 51 percent of apps haven’t received any updates in a year. 

Source: Sensor Tower

Earlier, you build an app and launch it. You only need to focus on developing the app in the best possible way. However, things have changed. Ongoing maintenance is so important now that almost 80 percent of developers release some form of updates to their apps every month. 

Performing maintenance constantly, reinvent your app’s functionality and fix any bugs or other latent issues. It’s unlike the build and deploy once approach that was employed traditionally. 

To keep up with the ever-changing user and app store requirements, you should not only build, deploy and optimize your app for the store listing but also improvise it by regularly issuing new updates. Like a newly constructed house that requires additional investment and efforts at maintenance like cleaning, painting and other upgrades, your apps should similarly go through a regular upkeep cycle to keep it active.

Besides, setting up a maintenance plan is so important for your business as several external variables are prone to changes that can affect your app’s functioning. These include: 

• Mobile hardware: As handset manufacturers keep releasing newer models each year, mobile apps can become incompatible with the latest mobile hardware, causing them to fail. With a maintenance plan, you can continuously deliver new updates that extend support to all the latest mobile hardware specifications. 
• OS versions: Android and iOS are evolving with new version upgrades every year and your mobile app should take into account these changes to extend support and compatibility with upgraded OS versions. 
• User Interface: Material Design, Google’s visual design language, marks the change from Skeuomorphic principles towards a fresh approach to user interface design. Keeping up with the current user’s preferences meant adopting newer UI/UX design standards for the app interfaces offering immersive digital experiences. 

• Security: With data breaches now commonplace, you should integrate all recent security protocols into your apps to uphold privacy and security. 
• Programming languages: Programming languages use to build apps also undergo changes and your apps should stay updated considering these variations. 
• Software libraries: Third-party software libraries and dependencies used in apps go through frequent changes, which affects your app’s functioning and cause it to malfunction if they are not upgraded.
• Licensing: Apps that you build has to be tied down to licensing agreements and certifications. These agreements are a limited time offer and therefore need to be renewed periodically to keep the app intact and functional throughout its lifetime. 
• Hosting infrastructure: The platform where your app’s database and backend are hosted such as AWS can also be subject to changes throughout the year. 

Signing maintenance contracts save your app from getting outdated

Post completion, your vendor may ask about maintenance contracts for your app. Most businesses decline to sign up for a maintenance contract, because to them, the idea of paying extra amount for an already launched app sounds absurd and unconvincing. However, considering the necessity of app maintenance, it is mandatory that a maintenance contract is bought in and formulated alongside the actual development. 

Once you sign up for a maintenance contract, you get the dual advantage of both support and regular updates. Every issue that crops up will be dealt with immediately by the development team once you enroll for a maintenance contract, thereby significantly reducing your app’s downtime. Besides, when platform changes occur, such as new OS versions or hardware, your app development partner can review them in advance and plan all future updates accordingly. 

Understanding maintenance costs

Maintaining your app continually comes with its costs, which can vary depending on the scope and functionality of the app.  Clutch, in one of their surveys, outlines that post-launch maintenance can cost anywhere between $5000 – $10,000, a year after launching the app, which varies based on the vendor opted. 

However, maintenance costs follow the standard industry norm, which is 20 percent to that of the initial development cost. For instance, if your app costs about $10,000 to develop then maintenance would run around to $2000 a year. This is subject to vary as it takes into account several other factors like the type of app – native or hybrid, additional features – (push notifications, payment gateway), backend hosting platform, use of third-party analytics tools, etc. 

So, what real benefits does your business gain by signing up for a maintenance contract with an app developer? 

• Lower Uninstall Rates – AppsFlyer in their newest report shows that the global uninstall rates for apps in a month account for about 28 percent. Timely maintenance can come to the rescue by promptly applying all the first time fixes to the app, which retain your active users lowering the chances of uninstalling. 
• Sustained User Loyalty – Constant maintenance does finally pay off via sustained user loyalty across the app’s entire lifetime, which is one crucial ingredient that defines your app’s success in the long run.
• High Rankings in Store Listings – Keeping up with ongoing maintenance ensures that your app adheres to quality guidelines and is constantly optimized based on updates and user feedback for properly ranking in the store listings.
• Adaptation Centered on User Feedback – Recurrent maintenance helps monitor usage patterns to retrieve business insights and create individual user funnels. Using in-app analytics tools, developers can analyze the app’s functioning and resolve any crashes or bugs for flawless user experience and improved retention. 
• Increased ROI – With a solid maintenance plan in place, your app can achieve long term benefits for your business by reaping higher financial gains, leading to increased ROI. Besides, you can decrease the overall costs by monitoring the app post-launch and removing redundant features that most users ignore or skip by. 

Conceive a maintenance plan by collaborating with your app development partner

Finding a reliable app developer with expertise in building enterprise applications helps kick start your app’s development and maintenance cycle. Once signed up, the development team assesses your app’s performance after launch. Taking incoming feedback from users and identifying the potential issues mentioned, the team adopts an end-user development approach to detect bugs and other performance issues beforehand and proactively fix them. 

You can get the best in class maintenance support for your mobile app with our application development services. Talk to our consultants today and see how Fingent helps you conceive the right maintenance strategy for your app that yields new revenue streams and enhance your business outcomes. 

How Can You Successfully Build A Mobile App?

From the moment we wake up to the minute we fall asleep, mobile apps have become an indelible part of our lives. The number of mobile phone users is forecast to reach 4.68 billion this year! With a consumer-driven economy here to stay, businesses must adapt to what the consumer needs and where he needs it – at his fingertips and at his convenience. Understanding this need, businesses have got on to the bandwagon and are going full steam ahead on mobile app development. While this is the way to go, remember that not every mobile app is successful. There are a few vital points to keep in mind when developing a mobile app and this blog will discuss a few of them.

Related Reading: Find how mobile apps can unleash innovation and transform businesses. 

Top Points to Follow While Developing A Mobile App

Developing a mobile app isn’t a small investment. Research shows that it could take an investment of more than $270,000 to design, build and launch an app and could be much higher depending on the complexity of the app. Considering the investment involved, you would think that it would be an automatic success. Yet, experts say that two-thirds of apps will fail to reach 1,000 downloads in the first year. Even more alarming is the research which shows that 23% of those who download the application abandon the app after a single use!

Staggering numbers, aren’t they? Cost issues, bad tech, competition, failure to understand the actual need of the customer and other factors contribute to this failure. This is why it is vital to have all your ducks in a row before you get to mobile app development. Here are a few tips to ensure that your mobile app sees success and doesn’t join the numbers as a failure.

1. Understanding Need

Customers are not going to use your app if they do not see the value in it for themselves. That goes much beyond simply displaying your products or services and giving them a way to buy it through the app. The important question is: Why will the user download the app, make space for it on their phone and use it to engage with your business? This will only happen if they have a use for it and an emotional connection to it. That involves understanding customer behavior and how to cater to it.

The Fogg Behavior Model is often mentioned in this context. According to this model, “the behavior of a person is influenced by his motivation to perform a particular action, his ability to perform it and finally, the trigger.”

Understanding what the needs of your customers are, will help you determine the motivation factor. Recognizing the features that make your app more user-friendly,  will help you influence the ability of your app. Finally, using technology like machine learning to understand the right time and the right way to introduce the right product will lead to greater success. This will push them to engage with your app and consequently with your business.

Preparing a proof of concept is an important factor in understanding if there is a need for your app and the motivating factor for customers to use the app. What are the challenges faced by your customers? Are there solutions to these challenges and how will your application provide it? These are the first questions to be addressed before you start on development. The research will help you determine who your customer is, what they need and how you can provide it. This will help you plan the functionality and design of your app in a way that will encourage downloads and engagement.

2. Selecting the Right Platforms and Database

As important as it is to get the design and the code for the mobile app right, it is equally important to decide which mobile platform you will need to build your app on. This is the foundation on which your code will rest. Of the many mobile platforms that came and went, iOS and Android have made their mark among consumers and it looks like they are here to stay. Now taking these two as the base point, you will still need to determine which mobile platform your app will be used on.  You should also consider if your interests will be best served if you design for both or opt for a hybrid platform.

Since the language used by the developers will have to be natively supported by the platform you choose, this factor is vital. Your budget, the time and resources you employ, and the ultimate success or failure of the app will be influenced by this decision so tread carefully. Give careful consideration to your customer demographic. Are they predominantly Android users or iOS? What are the costs of designing the app on each platform? Will it be better to consider native app development or close-platform? Choosing the right database is also an important factor to consider as this will be crucial to the performance of your app.

3. Design Goals

This is where it all boils down to – Design and functionality. A mobile form design should be intuitive, clear and engaging.

Specification: The first consideration should be about what you want users to do once they have the app open. Decide what you want to include and what might be redundant to users. Listing functional and non-functional requirements clearly is the start line of the development.

Visual Design: Information presented in a clean and focused manner is vital to draw the attention of users in the direction you want to lead them. Using single fields of input and optimizing the information, appears like a conversation you are having with your client is important.

4. Security Considerations

With mobile applications, collecting sensitive information and gaining access to other information on their mobile device, consumers want to know that their information is safe. They want to know that adequate measures have been taken to comply with data protection laws. Integration of payment gateways in the application adds another level of concern when it comes to security.

Related Reading: You might also like to read about the top security issues in mobile app development.

This is why the onus lies on you to ensure security. For this, you will have to secure the app’s code from the ground up. Encryption of the code, files, and databases, securing network connections on the back-end, enabling authentication and identification technologies, and other robust security measures are vital in mobile app development.

The success of a mobile application highly depends on the strategies and approaches implemented. Check out our Whitepaper to know how to select the best approach for Mobile App Development.

Choosing the Right Mobile App Development Approach for Your Business

Ensuring the Success of Your Mobile Application

If mobile application development is on your mind, we understand if you might feel bitten off more than you can chew. Mobile app development needs careful consideration, but with the right guidance, it can be the best thing that has happened to your company. Connect with our IT consultants today and let us simplify it for you.

Key Features And Benefits Of An Artificially Intelligent Ecosystem For App Development

Artificial Intelligence is omnipresent in this digital era. Artificial Intelligence and human intelligence work together to deliver numerous solutions at the technological forefront. The global artificial intelligence market size is expected to reach $169,411.8 million in 2025. The leading application development trendsetters such as IBM, Microsoft, and many more global leaders have adopted Artificial Intelligence as an inevitable part of their advancements in bringing up the intelligent app ecosystem.

Artificial Intelligence has its key segments in the market based on Technology and they are Machine Learning, Speech Recognition, Image Processing, and Natural Language Processing along with various other industry verticals.

What is an AI application?

Putting it in simple words, AI is the reason why your smartphone when connected to your car’s Bluetooth gives a beep with a message about the traffic conditions and in what time you are likely to reach your destination you often travel to. Artificial Intelligence makes this possible via its pattern recognition skills which it formulates over a period of time, known as machine learning!

For instance, Microsoft has developed a productivity AI application known as ‘Office Graph and Delve’ of Microsoft Office 365. It collects data and shows only relevant content to users according to their priority. Other examples include:

• Voice recognition apps with GPS.
• Search engine applications.
• Chatbots or AI-enabled assistants.
• Personalized shopping applications that make use of Google Analytics.
• Financial applications that are both accurate and efficient in calculations and providing results, such as automated advisors, powered by AI.
• Autonomous vehicles, drones.
• Transport apps powered by AI, Google Maps, etc.
• Social Media applications.
• Smart home devices that make use of data science like smart voice assistants.
• Creative arts such as Watson Beat, yet another powerful AI implemented the app.
• Security apps that implement Facial Recognition and image processing technologies.

Making Mobile Apps Intelligent With AI

The first quarter of 2019 witnessed over 2.1 million apps available in Google’s Play store for Android users. Apple’s Appstore was the second largest to have over 1.8 million apps ready for download.

Related Reading: Read on to learn how voice app can enhance your business. 

With such intense competition, app developers are looking for ways to create personalized applications. The solution to this is AI implementation. The role of AI in an intelligent app ecosystem is to make the applications learn the intention of users. Machine learning and Data analysis features form the Intelligent Ecosystem for these applications.

The AI ecosystem increases the efficiency of programs and machines and also allows users to predict user intentions online like their purchasing trends and other social behaviors when they are online. The following are some of the roles played by Artificial Intelligence in an intelligent app ecosystem:

• Multi-faceted technology that incorporates machine learning algorithms and deep learning.
• Implements Big Data, Neural Networks in its programming.
• Predicts user communication and intention online in real-time.
• Automates functions.
• Can make informed decisions for specific users.
• Can create analytics from a history of searches.
• Interprets tasks using preassigned commands.
• Provides personalization.
• Accurate Insights
• Perfection In App Development Features
• Efficient Ways to Complete Redundant Tasks
• Enhanced User Satisfaction
• Notifies Important Details making operations easier

AI integrated applications help in improving success rates and also increase app performance. Along with helping machines to mimic humans and its problem-solving capacity, AI has become an inevitable part of app development with its ability to learn, perceive and manipulate data.

AI protects an application user’s data. It performs an analysis of the data for identifying user patterns and behavior online in real-time. This data can be used to provide better customer experience and for user engagement.

Role of Artificial Intelligence is also in aiming at generating revenue through efficient user interfaces.

Related Reading: Are you planning on enhancing your business with AI? Here is a guide just right for you.

The Intelligent App Ecosystem: How It Functions

Applications are becoming more intelligent each day. Staying ahead of the game is crucial for app developers with users wanting a personalized experience and much-improved experiences. The following are the latest trends in AI intelligent app ecosystem:

• Wider use of machine learning techniques.
• Wider adoption of microservices for app development.
• A rapid increase of numerous platforms to develop applications.
• A rise in the adoption of various machine learning models.

Various layers of technology are involved in the development of artificially intelligent applications. Artificial Intelligence plays a major role in modeling the market dynamics of businesses to a large extent. In addition to creating new opportunities, be it for startups or even for large industrial giants, artificial intelligence provides numerous implications on the development side including the following key features:

1. Customer Experience with machine learning defines an intelligent app ecosystem

Every business needs high-quality data that will suit their specific application needs. So the machine learning models are required by user data specific companies. For instance, for Google, it was the ‘search’ function, ‘entertainment’ was defined by Netflix, Facebook for the ‘social’ amenities and many more such specific intelligent applications.

Many more categories include healthcare, personal assistants, retail, agriculture, sales, security, automation and many more industry verticals. Machine learning along with user critical data have formed the basis of these applications on the artificial intelligence vertical.

Related Reading: Here’s how you can redefine your business with AI chatbots.

2. Cross-platform services With The Intervention of New Platforms

There are many cross-platform mobile applications developed on cross-platforms such as hybrid and native platforms. Consider Facebook Messenger and Amazon’s Alexa. The added features make it more user-friendly and even beneficial on the sales front. This also becomes simpler for industries to perform when they can deliver their products/ services across such platforms as it is all about adding a new layer of API that connects with the entire existing microservices for authentication and other critical functions. These interfaces, thus revamp the existing applications into macro-services.

3. Machine Learning Models And Intermediate Services For Business-Specific Platforms

Pre-trained machine learning models can be used as plug-and-play for performing functions such as natural language processing, image processing, etc. These are the intermediate services. On the other hand, there are raw intelligence providers that form the building blocks. These two are the major 2 types of industries that provide value to the intelligent app ecosystem.

4. The Big Data Technology Analysis And The Intelligent App Ecosystem

Do you know what Hadoop has contributed to enabling an artificially intelligent ecosystem of app development? The hardware companies that store large chunks of IoT data and other transactional data perform? Well! Big Data Analysis is how businesses keep up with the intelligent app ecosystem.

According to the latest IDC forecast, 75% of the commercial enterprise applications will make use of AI by 2021. This shows that deploying AI for app development will lead your business to have an intense advantage over your competitors in the near future.  To learn more about how you can capitalize AI for your business benefits, get in touch with our experts today!

M-commerce and Application Performance Management will Reign

Nearly 179 billion mobile apps are downloaded for big and small businesses every year. Unless you live under a rock, our guess is that you may have considered developing an app to help consumers to land straight on to your responsive website. Today, the mobile app technology is being driven by consumer needs and habits. A futuristic vision is essential for successful M-commerce even if competition is slack.

The following tips will help to engage your potential consumers who are glued to their smartphones 24 x7 into your business.  We will also see why application performance management will reign in 2018.

This chart represents the guideline to create a successful biz-app.

Market Research Determines the Feasibility of the App

Apps are profitable for all businesses.

From the number of apps you have on your smartphone, its profitability can be gauzed. As biz-apps grow exponentially, they are a single platform to promote a brand/product, give an ad, offer rebates or codeshare for freebies. This mobile channel offers a fantastic range of processes. But for its success, market research and feasibility are absolutely vital. Hundreds of biz-apps are downloaded, and some fail miserably either because the consumer undermines its actual utility and relevance, or the app fails to bring anything new compared to its competitors in the market. Hence a feasibility report before developing the app is vital. Ask yourself-do people need your app? Are you fulfilling any specific need? Ground level figures will indicate if the app is worth or it needs to be tweaked to suit consumer preference.

Improvise and Innovate

If an already existing app fulfills the need, why should you still make one?

If the feasibility report reveals that you can bridge a gap (improvise) or add (innovate), then go ahead and create the app. It will answer the pain points of the consumers and they will appreciate it.

Make the App in Two Months

Although it is a long period, don’t delay further.

Let’s put it this way- apps also have a shelf life or an expiry date. If you have done a study and waited for 3 months, by then the consumer habits might have changed! They are fickle-minded and will move on to another vendor and brand who addresses their pain points better. Quickly launch the app to ensure that the reports are relevant to the research.

M-marketing is Gaining Traction

Yes, it is trending to market via apps.

In the peak season, your product will need to go public/live. Develop and launch the app a little before that and script out the marketing strategies. Align them together for best results. Ensure to make use of optimization searches.

The App Should be Smooth

Expecting a consumer to navigate is counter-productive.

Most consumers may have smartphones, but are not smart enough to use them! An easy interface and download are recommended. An easy-peasy app will be appreciated by all consumers. Not only the download but also its continuous use should be considered. No one will bother to learn how to use it. So, make your business app intuitive and progressive.

Do not Overdo Ads and Banners!

Too much of ads and banners ruin the user experience.

One of the reasons for mobile app failure is the number of ads added. A consumer can delete it anytime if he finds it is bothering his browsing experience. This is a very broad hint and not just a friendly tip!

Application Performance Management (APM)

Why is it poised to rule in 2018?

The new generation of smartphones are designed to integrate various kinds of apps. The screen size, resolution, ability to navigate the content are just a few things that will drive the success of a potential app for m-commerce. A single device platform works well. Can it be transferred to another device? That will surely make it more versatile for better user experience. Thus one needs to apply mobile metrics to solve the double trouble. This is where APM is useful for the qualitative behavior of the app. The tools for its feasibility can be equally challenging as they collect the data, assist in monitoring, providing insights and then ultimately align it with the business.