Being an Official Partner of Odoo, Fingent has always catered to the needs of various customers and streamlined their operations, thus saving their costs, time, and resources. In this post, you will see how Odoo ERP implementation helps retail management.

Odoo ERP: A Highly Customizable Cloud-based Platform for Retailers!

The retail industry is one of the primary beneficiaries of digital transformation. In 2010, eCommerce accounted for only 5-6% of the aggregate retail sales in the US. The industry has witnessed phenomenal growth over the past decade with the development and adoption of retail technology, ERPs, eCommerce applications, custom retail solutions, and stiff market competition. At present, online retail sales in the US account for 21% of the total retail purchases. Isn’t that mind-blowing?

The paradigm shift from the traditional operating landscape to a digital world presents both opportunities and challenges. Many people look for products online, make buying decisions based on social media reviews, and order products to be delivered home. They even use the internet to search local shops, order online and collect from nearby stores (click & collect) or find retailers that offer discounts in their area. The message is clear: physical/ in-store retailing also needs to pace up with the change.  

To overcome the challenges in managing physical and digital selling, retailers need to adopt a modern enterprise resource planning (ERP) system.

Read more: 5 Reasons to Integrate Your E-commerce Application with Odoo ERP

Today, ERP is extensively used to simplify and automate customer relationship management, project management, accounting, compliance, inventory, and supply chain operations. ERP is a reliable investment for business owners as they can control and monitor their operations, get reports, and gain insights on consumer behavior and market situations.  

Odoo ERP for Retail Management

ERP software allows integrating the core processes to run a company in one place, such as finance, manufacturing, HR, supply chain, inventory, procurement, tracking, transactions, etc. It also integrates all the data and related business processes of an organization. 

Odoo ERP is a popular, open-source, cloud-based business management software that helps manage various business needs such as manufacturing, finance, inventory, point of sale (POS), eCommerce, purchase, logistics, etc. Odoo is an intelligent ERP system that allows retailers to integrate their whole data and all the processes associated with the retail industry. For retailers, Odoo is a perfect choice that increases profit and enhances productivity as it provides comprehensive solutions that can seamlessly integrate with eCommerce.

Read more: 5 signs which imply that your business needs Odoo ERP

How Odoo ERP Benefits Retail Management

Following are the significant benefits of using Odoo ERP in retail:

1. One-step checkout 

In online shopping apps, the checkout stage tends to have several processes spread across different web pages. This can put off some customers who don’t want to spend their time navigating through each. Odoo eliminates these multiple processes by offering a one-step checkout that is fast, convenient, and intuitive. It has the potential to reduce checkout abandonment and thereby increase sales.

2. Craft stunning product pages

For eCommerce websites, high-quality product pages are crucial to gain maximum traction. Long descriptions with dull-looking pages are outdated. Odoo ERP lets you build beautiful and stunning product pages with a simple drag and drop feature. You can also customize your online store’s look, layout, color, and theme with Odoo and make last-minute changes to meet the demands and expectations of your clients. You can also make changes and enhancements at regular intervals to add more features to your store. Make sure that your digital store is mobile responsive to be compatible with the changes and new features.

3. Payment module integration

Having different payment options can enhance the customer experience. With Odoo’s plugins and extensions, retailers can integrate and customize various modules like wallets, cryptocurrencies, credit and debit cards, and UPI. It also supports PayPal, PayUMoney, Buckaroo, Sips, Stripe, Ingenico, Adyen, and Authorize.net.

4. Sales, purchase, and finance management

Odoo offers non-retail and retail companies different sales management processes. Odoo has a Point of Sale (POS) module, which is integrated with the sales and inventory module. This module helps retailers track stock and commodities in real-time. The module also allows for the use of biometric devices to log in and out. It’s compatible with any hardware and doesn’t require installation. What’s more, the POS remains operational even when offline.

Read more: How Odoo ERP Simplifies Sales Management in Your Organization

5. Inventory management

It’s a known fact that inventory management in a volatile and dynamic consumer goods market is an arduous task for many retailers. With several issues such as excess inventory or out-of-stock scenarios, inefficient inventory management processes result in financial loss and lead many retailers to bankruptcy. 

Odoo ERP offers inventory management as its integral feature, where it stores details of an organization’s entire inventory, including the individual product details. Odoo enables retail managers to keep track of crucial information such as:

• The present status of the inventory
• Items that will run out of stock
• Shelf life details of each product
• Notifications related to product expiry
• Ability to make demand forecasts based on past trends and customers’ online behavior and buying habits

Odoo ERP enables retailers to gain a competitive edge by modifying inventory to meet the fluctuating customer demands.

Read more: Fingent’s new plugin facilitates the scheduling of Zoom meetings from Odoo! 

6. Manufacturing and production

Retailers who are also engaged in manufacturing and production can use Odoo’s module to help run functions. The Manufacturing module can assist in creating bills of materials (BoMs), managing semi-finished products, subcontracting manufacturing, etc. It can also help in configuring work centers and managing and configuring kits.

7. The Cloud Advantage

• Odoo solutions are cloud-based, allowing retailers to access their e-commerce stores from anywhere in the world. 
• Odoo is flexible, customizable, and scalable, making it especially ideal for small and medium-sized enterprises (SMEs). 
• Odoo is an affordable ERP solution with the maintenance fees included in the license fee.

In a nutshell, Odoo ERP serves as a high-performance retail management system where retailers can manage everything on a single system. It can bring tremendous benefits to the retailing industry. They can integrate Odoo’s various business apps such as Sales, Accounting, Customer relationship management (CRM), Inventory, etc., with Odoo e-commerce. 

The Odoo App Store features nearly 10,000 apps that connect to the same database on Odoo’s own servers. A testament to Odoo’s popularity is in the numbers: it has more than 5 million users worldwide, from start-ups to large enterprises. 

With a simple checkout process, robust customer portal (order tracking, advanced shipping rules, and return management), order review, and wish lists, Odoo ERP provides real-time information to users.

Read more: Why Choose Fingent as Your Odoo ERP Partner

Fingent has an ace team of Odoo developers that offers consulting, development, and implementation services. Whether you want to integrate Odoo ERP with your existing e-commerce store or build an online store from scratch powered by Odoo integration, give us a call right away.       

The COVID-19 pandemic has hit retailers hard. Overnight, malls, boutiques, and shops teeming with customers were evacuated. As the days dragged by and shutters remained close, many retailers had to let go of employees and even shut their shops permanently. We will see how, but this blog aims to show that this does not need to be the case for your retail business. You can still stay afloat, beat the competition, and rise to success with a little help from SAP!

Changing market conditions show no mercy on retailers

With the pandemic raising its ugly head, 2020 seemed to paint a dismal picture for the future of retail. Major retailers have been canceling orders and delaying payments to their suppliers. This forced some brands to store their seasonal articles or move them into distribution centers or outlets. For some retailers, the coronavirus pandemic increased the risk of bankruptcy due to store closures, while others barely made it through. 

For example, Rubana Huq, the president of BGMEA (Bangladesh Garment Manufacturers and Exporters Association), told the press that 3.18 billion orders were suspended. This had an impact on more than half of the 4 million garment workers in Bangladesh. 

At the other end, brick-and-mortar presence is seeing a shift to the online commerce environment, which picked up at an exponential pace. E-commerce proved to be a pivotal moment for retailers, making it necessary for them to invest in digital capabilities. A critical aspect of staying competitive in such unprecedented times is the growth of technology and its importance in operational success.

Read more: How Fingent Helps CFOs Gain New Insights and Reliably Enable Key Decisions

Read on to find out how SAP plays a crucial role in turning things around for the retail industry.

SAP enables a differential strategy in the competitive market

More and more companies are recognizing the advantages of implementing SAP solutions. In the current recessionary and competitive market, delaying digital transition may prove a costly misstep that retail businesses will find hard to retrieve. Solutions offered by SAP can help retailers control various aspects of their business and identify trends in customer behavior and capitalize on opportunities at the right time. 

With ever-changing customer behavior, SAP equips retailers to become customer-centric. It can help retailers analyze buying behavior by providing much-needed consumer insights. These insights will help them offer more personalized and delightful buying choices that attract customers and retain them. 

Here is how SAP equips retailers:

• Provides real-time behavioral information, both online and in-store
• Reduces cycle time
• Helps retailers identify newer ways to find leads and build loyalty
• Streamlines operational process

Also, SAP solutions can help retailers offer a real-time personalized buying experience as it influences buyers’ behavior at the point of purchase. To create such a customized offering, retailers will need insight into buyers’ purchase history, profile, and shopping behavior. That’s where SAP solutions come to your rescue. SAP can provide retailers with all the information required to help them stay competitive. 

SAP solutions help deal marketing and merchandise challenges

The retail industry can be volatile, especially during times like these. Retailers who manage seasonal merchandise might find it challenging to maintain multiple products and keep track of all that product data. Any incorrect data can prove costly for the organization. Such inaccurate data can also lead to a mismatch of data across all sales channels, presenting inconsistent product pricing and customers’ eventual loss.

Thankfully, SAP is the backbone for merchandise management, nullifying all these challenges. It comes with a simplified data model that offers end-to-end support for all retail functions. This concept works across the product lifecycle, from master data creation to stock management. It allows retailers to create and maintain the data effortlessly while ensuring pricing consistency across all the channels. These features can increase the organizations’ revenue, minimize data errors, enhance time to market, facilitate a better customer experience, and increase conversions. 

Here is an example of how SAP solution helps:

Fewer markdowns: Retailers such as consumer electronics and fashion deal with seasonal goods. To stay competitive, retailers must ensure that these products are available in good time. SAP solutions offer more efficient season management and optimized ordering. 

SAP solutions can help manage challenges in the supply chain

Inaccurate data can create challenges in planning, leading to longer response times and increasing the risk of losing the consumer to competitors. Fortunately, SAP solutions come with a single platform for all warehouse and transportation management. Features such as real-time analytics and advanced shipping capabilities can eliminate inventory challenges and enable live inventory management. 

Thus, the supply chain process becomes agile and leads to higher revenue. It can also reduce the operating cost of the warehouse. By simplifying and automating processes, SAP can redefine retail and bring value to any retail business. 

Read more: How SAP Helps Realize Voice-enabled Warehouse Operations

Following examples prove SAP helps with supply chain:

1. Fewer stock-outs

Supply chains are typically complex and need high levels of agility. SAP solution enables retailers to track procurement journeys automatically that helps reduce revenue loss due to the late arrival of seasonal goods. 

2. Lower inventory costs

SAP can harmonize stock information and keep it up to date. At any given point, a retailer can intervene centrally and place a repeat order when necessary. This reduces inventory carrying costs and enables better inventory management which increases revenue. 

3. Create seamless customer experiences

Retailers realize the significance of adopting sensor technology to create seamless and highly personalized business processes across all channels. SAP simplifies logistics and digital channel processes from order to payment, both in-store and online. 

Key solutions from SAP for retailers

Here are some key solutions that SAP has made available, which can help your retail business:

1. SAP S/4HANA Retail solution for merchandise management

With the SAP S/4HANA retail solution for merchandise management, you can perform necessary checks on inventory, offers, availability across stores, and more in a single, unified view. It is instrumental in engaging your customers with cross-channel interactions.

Read more: SAP S/4HANA: Redefining End-To-End Solution

2. SAP Commerce Cloud

Through the SAP Commerce Cloud, retailers gain the ability to “launch new digital experiences with headless e-commerce capabilities.” SAP Commerce Cloud empowers your retail business with Web apps, chatbots, messengers, and other capabilities to enhance your customers’ digital experience, engagement, and conversions.  

Read more: Why is SAP Commerce Cloud A Complete Digital Business Solution

3. SAP Ariba Strategic Sourcing

The SAP Ariba Strategic Sourcing Suite is “a single, closed-loop, source-to-contract solution bundle for managing sourcing and suppliers across all spend categories.” It helps retailers efficiently manage their direct materials sourcing without going through laborious and faulty manual processes.

Read more: SAP Ariba & SAP IBP Integration to enhance supply chain visibility in manufacturing

4. SAP Extended Warehouse Management

The SAP Extended Warehouse Management system is a brilliant solution to managing high-volume warehouse operations. It gives you complete visibility of your supply chain logistics, warehouse operations, and distribution process, giving you seamless control and maximizing the use of your resources.

5. SAP Business One for Retail

SAP Business One for Retail is a comprehensive digital solution that enables retailers to manage all their retail operations, including Point of Sale (POS) insights. It helps retailers with better inventory control, a streamlined ordering process, and seamless multi-channel e-commerce. 

Read more: SAP Business One vs. SAP Business ByDesign: Helping Businesses Pick the Best

Empower your retail business with SAP

An industry capable of adapting to new and evolving trends will rapidly recover from the pandemic’s effect. SAP solutions can help retailers examine those trends in great detail. SAP is a powerful tool that allows you to gather all the essential data needed to improve your business. Powered by insights gathered with the help of SAP solutions, retailers can redefine loyalty programs and stay competitive in the current market space. 

Fingent offers custom implementation and migration services to SAP and can help you move quickly and make the best use of this technology NOW when you need it the most. Leveraging SAP solutions with a Silver Partner of SAP will give your retail business an added advantage. Drop us a message, and let’s get you started. 

Why Does the Retail Industry Need to Embrace Digital Transformation?

The term digital transformation in the retail industry means disruption, new services, and improved functioning of the existing system using technology.

As the customer journey is evolving, retailers have to adapt and evolve as well. Also, with the shift towards personalized shopping, retailers have to go beyond focusing on a single technology in order to create new and innovative business models.

Location-based services, mobile apps, and big data analytics have brought about a significant change in the retail industry. This post details the significance of Digital Transformation in Retail. 

What does digital transformation mean for retail?

Retailers will have to look beyond marginal enhancements and redefine processes to create a connected engagement using technology. Digital transformation is not only about agility, innovation, data intelligence, customer centricity, and new value propositions but also about streamlining processes, reducing costs, and improving productivity across the transactional cycle. 

Now, more than ever before, retailers have to rethink every aspect of their business. Right from sourcing, pricing, inventory planning, employee training to customer experience management, retailers have to find new ways to drive revenues and create innovative business models.

McKinsey states that COVID-19 has accelerated the adoption of digital technologies in the retail industry. According to their report, e-commerce penetration in the United States which was supposed to reach 24% by 2024 has rapidly grown from 17% to 33% in just two months since the lockdown. 

“Contactless retail that leverages digital transformation technologies such as Artificial Intelligence (AI), Internet of Things (IoT) and Virtual Reality (VR) increases customers’ confidence to shop during the COVID-19 pandemic”, says GlobalData. With changes in consumer behavior and consumption patterns, retail digital transformation trends are only likely to continue in the future. 

Read more: Contactless services: The New Normal in Retail 

Simply put, digital transformation in retail can improve customer retention and satisfaction by offering products and services according to their needs. 

What are the benefits of digital transformation in the retail industry?

While digital transformation is not an easy one, a well-thought strategy can bring in the desired results. Also, it comes with several advantages such as:

1. Improved operations

Using cloud technologies helps improve operations within the company and enable the retail staff to respond to customers quickly which eventually improves client support. Availability of real-time data helps predict demands ahead of time and stock goods in advance. 

2. Convenience

AI tools are helping customers to shop without a cashier and enabling retailers to sell their products in physical stores as well as websites and mobile apps. Thus, AI-powered automation of retail processes such as locating items, tracking inventory and replenishing stocks, remembering customer preferences, etc. will enhance the customer experience.

Read more: AI To Solve Today’s Retail Profit Problems 

3. Better communication

Retailers can form a better connection and improve their communication with their customers via social media, mobile apps, websites, chatbots, etc.

4. Enhanced customer experience

Digital transformation influences customer experiences and makes them better. Technical tools help increase the productivity of the employees and make services more efficient. This helps customers get not just high-quality services but also ensures a pleasant buying journey. While digital transformation is customer-centered, it also helps your business become better and stay ahead of the competition.

Read more: Re-Imagining Customer Experience in Retail Industry 

5. Boost revenue

Digital transformation offers retailers a chance to reach a wider target audience and thus increase their channels of income.

Why is the retail digital transformation more relevant now?

While the shift towards e-commerce is not new, the COVID-19 pandemic has only accelerated it. In the United States alone, approximately $600 billion represented online sales that accounted for 56% of overall retail growth in 2019.

Here are some more reasons why businesses have to mandate digital transformation and tweak their customer journey to respond effectively.

1. Life post-COVID will see a surge in online shopping

With increased emphasis on social distancing and personal safety, there will be several changes in consumer demands, saving patterns, spending style, and buying channels. Business leaders must plan their digital transformation and make profits in the post-COVID era. Business recovery and sustenance will depend on digital channels during the social distancing phase. Businesses should consider establishing digital channels and improving presence, invest in data, and improve models for customer demands. Additionally, business leaders can integrate pandemic outbreak models with supply chain demands and empower employees to work from home efficiently.

2. Transparency in supply chain

The pandemic has affected the supply networks across the globe and has caused many retailers to be unable to meet consumer demand for their products. So, retailers will have to be more transparent about their inventory and plan their online and offline customer experience.

3. Retailers with a digital presence will be more successful

Given the current pandemic situation, most people are indoors and spending only on essential items. So, retailers having a digital presence are already ahead of the competition. Such retailers are taking advantage of the pandemic situation and capturing the market share through innovation and customer acquisition. Businesses need to continue with their digital transformation program instead of closing their business and filing for bankruptcy.

4. Customers are rooting for their favorite brand

Most people are affected by social distancing, maintaining personal hygiene, queuing up for entry in stores, and other restrictions. So, customers are rooting for their favorite brands and expecting them to provide better services while taking safety measures. This increases the demand for digital transformation of retail more than ever.

Top 3 retail digital transformation trends to embrace

Retail digital transformation has already started and many companies have benefited from it. However, digital transformation is not a short-term process as technologies keep evolving and retailers will have to keep track of the latest trends. We have shared some of the latest trends to watch out for.

1. Augmented Reality (AR)

AR technologies and tools are helping customers to try and view things from the comfort of their homes. For instance, Toyota’s Augmented Reality shopping experience allows you to try 10 different cars before selecting the right one. 

Another great example is IKEA. They let their customers choose furniture using their app. Customers just have to point the camera to the right place at home and the app will suggest options that suit your decor.

2. Mobile applications

Mobile apps help you connect with customers in a better way. It allows customers to check on the products, read reviews, etc. Additionally, customers can contact the support team in case of any issues.

Mobile apps are also good for further development as they allow you to add new features and enhance the services you provide.

Read more: 3 Must-Have Retail Mobile App Features to Boost Your Business 

3. Virtual Reality (VR)

Virtual Reality technology has immense potential to develop and grow in the retail industry. VR can enhance customer experience and take it to the next level as it will allow customers to check homes, cars, etc., without even stepping inside. The retail giant Walmart employs VR headsets in over 4,500 of its stores for managing grand shopping events like Black Friday. VR training has boosted the confidence and productivity of Walmart’s associates and has increased their rate of retention. 

Summing up

It can be said that simply having a retail store will not help you anymore. You must integrate digital transformation from your physical store to your online store and social media accounts.

Instead of spending days researching your options, we can help you save your time and money. Let us know about your retail business needs and we’ll come up with the best digital transformation strategies suited for you. Contact us today. 

How is AI Transforming Various Industry Sectors?

From Siri to self-driving cars, Artificial Intelligence has been breaking into new realms, including industries that are late to adopt technology or that heavily rely on manual labor. Gartner predicts that by 2020, AI will produce more jobs than it displaces. By 2022, one in five workers engaged in mostly non-routine tasks will rely on AI to do a job.

The future of AI only looks bright! 

According to experts, AI and the future of work will amplify human efficiency and productivity. AI may match or even surpass human intelligence and capabilities on tasks related to pattern recognition, complex decision making, sophisticated analytics, language translation, reasoning and learning, and speech recognition. 

This article discusses how five major industries are benefiting from AI and its innovations.

1. Healthcare

No surprises here. AI in healthcare always comes first on the list. From doctors, surgeons, nurses to desk receptionists at clinics, Artificial Intelligence is enabling process automation across the healthcare community and ecosystem.

AI tools enable medical professionals to diagnose symptoms, identify trends, analyze data or information that would predispose a person to a particular disease.

AI-powered bots assist surgeons with heart, thoracic, and colorectal surgeries. Using bots for surgeries helps lower the risk of infection and blood loss, reduce pain, ensure higher accuracy, shorten hospital stays, and expedite recovery. Digitized health records (EHRs) help patients access their information on a shared online health portal.

Along with other technologies, Artificial Intelligence is being widely used in the ongoing fight against the COVID-19 pandemic. Remote patient monitoring using AI-powered medical equipment or devices help doctors maintain a safe distance from the patients, while offering treatment. The massive amounts of data generated every second in the field of medicine can be utilized effectively to continuously train AI systems through which these systems acquire the capabilities to generate insights that can aid medical researchers.   

Read more: How Emerging Technology is Transforming the Healthcare Industry? 

The future of AI in healthcare could include everything from answering the phone to interpreting radiology images, and designing therapeutic drugs.

2. Manufacturing

AI plays a key role in helping achieve better productivity, efficiency, and visibility across manufacturing operations. AI systems can transform the way organizations run their production lines, enhance human capabilities, garner real-time insights, and facilitate the design and product innovation.

Read more: Digital Transformation in Manufacturing 

Following are some of the ways by which AI impacts the manufacturing sector:

• AI systems help monitor every stage of the production cycle and machine learning algorithms can be used to predict the fill rate, thereby optimizing the manufacturing processes and production planning.
• Small, lightweight “cobots” help create safer working environments. Manufacturers can adopt robotics to perform dangerous jobs, thus sparing their employees for crucial tasks, thereby avoiding occupational health hazards. Cobots are considerably less expensive and easy to program than the usual industrial robots. Soon, machine learning algorithms can improve their capabilities and help the cobots take instructions from humans and interact with them in a better way.

Read more: What Are Cobots and How Can They Benefit Industries? 

• Predictive maintenance helps companies understand when machines need to be attended and serviced. Using machine learning, predictive maintenance can generate valuable data that helps prevent unplanned downtime. Sensors and advanced analytics in manufacturing equipment allow manufacturers to respond to alerts and resolve machine issues on time.
• Engineers or designers can input design goals and other parameters into generative design software (a program that generates several outputs to meet specific criteria) to explore better designs. Using machine learning, designers can learn from each iteration and understand what works and what does not.

3. Finance

According to a report by Business Insider Intelligence, about 75% of bank respondents with assets worth over $100 billion said that they are using AI technologies compared to the 46% of banks with assets less than $100 billion. 

As much as $199 bn is saved for the front office and $217 bn for the middle office. AI technologies in banking can help generate over $250 billion in value. Considering the significant savings opportunities, more and more companies are implementing AI. Simply put, AI helps financial services companies mitigate risk, reduce overheads, and generate more revenue.

4. Education

Thanks to the numerous AI applications, the academic world is becoming more personalized. Today, a student can access study materials easily through computers and smart devices. AI helps automate administrative chores and minimizes the time required to complete complex tasks thereby allowing teachers to spend more time with each student. 

Teachers can assess both multiple choice tests as well as written responses easily. Robots are helping create smart content such as video lectures and simulations as well as digitized textbooks that can be customized to the learning requirements. Along with the learning aids, these digitized interfaces help students of all academic ages and grades. 

There is also a rising interest towards smart campus initiatives. A smart campus is a physical or digital set-up in which humans and technology- based systems come together to create and deliver automated experiences across higher education institutions.

AI is eliminating the boundaries of learning regardless of the physical locations. Today, students can learn any course from anywhere across the globe, at any time. AI-powered education helps nurture the fundamental IT skills of students and soon, there will be a wide range of highly interactive and personalized courses available online.

5. Retail

The retail and e-commerce industry has huge volumes of customer information, sales forecasting, stock and inventory to be tracked. Artificial Intelligence helps simplify data management to a large extent. For example, while searching for a product on an e-commerce application, AI recommends similar items according to your budget, color preference, purchase history, browsing data, online behavior, etc. 

Cart abandonment is a common issue in the e-commerce industry which occurs when a customer adds items to their shopping cart but does not purchase them. With the help of chatbots and predictive analysts, the likelihood of cart abandonment can be reduced. Chatbots can remind your customer of the items left in their cart before they choose to navigate away.

Previously, people had to rely on the FAQ section of the website to get their questions answered. However, this included unchangeable questions and static answers and most customers were not satisfied with the answers. Today, however, it is changing. A chatbot agent can respond to questions using Natural Language Processing or NLP in a much better way and ensure that potential customers don’t abandon your website. Integrating voice search features into e-commerce applications helps offer a seamless digital customer experience. 

Read more: How Will Artificial Intelligence Transform The World By 2030 

Final Thoughts

Artificial Intelligence and machine learning together are promising to help transform every industry by guiding, organizing, and automating work. AI is definitely here to stay! At Fingent top custom software development company, we have the expertise to help businesses of all sizes including startups as well as established enterprises to gain an edge over competitors. 

From suggesting products or providing basic customer service or running software tests, developing apps, and completing extensive problem-solving procedures for industries, we use AI technologies such as machine learning, natural language processing, and business rules that will provide you with optimal results. Get in touch with us to learn more. 

COVID-19 Gives A Fillip To Innovative Digital Retail Tech & E-Commerce

Containment measures implemented as a result of COVID-19 have created a “hide and seek” situation for the retailers and their customers. Although many believe that this is forcing retail tech to evolve, it is in fact doing much more. It is causing a ‘retail revolution’ and significantly changing the retail tech across categories. This article will discuss how COVID-19 will advance innovation in Retail technology. 

Five Essential Retail Technologies

One way in which the COVID-19 pandemic has forced the retail industry to adapt to the “New Normal” is by finding viable ways to ensure business continuity. Home quarantines and mandated store closures around the world have expedited the shift to online shopping, forcing many organizations to adopt e-commerce as their primary shopping channel. 

Here are five essential approaches to retail tech across categories in response to the current crisis:

1. Work from home capabilities

With over 210 countries affected by the coronavirus as of May 2020, several countries have encouraged or even enforced work from home (WFH) as the only viable option for business continuity. This requires a shift in work dynamics necessitating companies to become more flexible and open up communication lines across departments and customers. Retail organizations will have to adopt technology enablers and digitize their processes and workflow to bolster WFH capabilities.

2. Integrated inventory management 

Paranoia about supply shortage has customers adding multiple items to their cart at various stores, but this does not always lead to a purchase. This has led to uncertain stock demand, which causes fluctuations in the stock condition, making it extremely challenging to regulate and maintain inventory during this crisis. 

Retailers thus need to focus all their efforts on preparing for a flexible, streamlined, and digitally backed omnichannel retail strategy with an enterprise-wide centralized inventory management system if they want to stay profitable. With an integrated omnichannel approach, you can deliver a unified experience to your customers across channels by tracking, refreshing, and refilling inventory quickly. 

Read More: How a Smart Product Ordering System Helps Retailers and Wholesalers

3. Go digital!

Though the shift to digital in retail has always been in the cards, the pandemic is fast-tracking this move, allowing retailers no room for delays in adopting a digital-first approach. 

According to a survey held by YouGov in March 2020, 83% of internet users in Hong Kong and 85% of those in China said they avoided crowded public places. If the outbreak of COVID-19 worsens, 58% of US internet users said that they would avoid shopping centers and malls. If retailers do not prepare for these new purchasing behaviors, they will fall behind other competitors in the market. 

Read More: Ways to Leverage Smart IT Solutions for your Retail Business

4. Smart delivery

Delivery is quickly becoming the only option for most retailers. However, there are risks associated with it. While a shopper may be anxious about accepting a parcel in person, a driver or delivery person is also at the significant risk of coming in contact with an infected person, and he in turn might infect other customers. This situation makes it imperative to scale up a contactless delivery program. 

Retailers can use apps that allow them to track the driver’s location in real-time and ensure that they are learning the routes and delivering packages to the right locations. It is extremely important to get started on this immediately to stay competitive. Leverage the educational capabilities of an app to help onboard new delivery drivers quickly. 

Retailers need to invest in:

• Finding reliable logistics partners
• Automating logistics and supply chains for real-time updates 
• Finding innovative ways to meet the customers’ expectations

5. Adopt “self-server” technology

PYMNTS.com reports that the projected value of the mPOS terminals market by 2024 is $55 billion.

Retailers need to focus their resources on implementing better hygiene measures and shelf replenishment than asking the staff to keep their scanners clean. Technological development is now allowing the shopper to scan and pack their items as they shop. This self-serve capability in the form of an app can be downloaded on to the personal devices of the customers. It allows them to shop for essential items and put them into their own bags and pay for them at a special counter before they leave. This results in less interaction with other customers or staff and less waiting time for payment. 

Read more: How Important is Technology in Retail: 4 Focus Areas

Advance Innovation in Retail Tech

The COVID-19 pandemic has disrupted the retail sector, altered consumer behavior, and brought in lasting changes to the retail landscape. But success depends on your response to the COVID-19 situation. On the bright side, it has forced many retailers to adopt innovation in retail tech. 

According to PYMNTS.com, “one hundred fifty million US consumers are expected to use in-store mobile payments by 2021.” Retailers will adopt contactless technologies such as QR codes, mobile payments, and tap and go, and this revolution is happening as we speak. The time to strike is now. Give us a call and let’s discuss how to get you started. 

CX Solution to Improve Retail Growth

Nurturing communities and building loyalties is now more critical than ever for all retail brands. With instant access to the latest trends and technologies, customers demand better experiences in their interactions with retail brands across all touchpoints. Hence, Customer experience (CX) has become the most important facet of the retail marketing strategy. Retailers, therefore, have to focus on improving CX through every channel.

Importance of CX solutions

Companies can leverage authentic data and modern technology to transform customer experiences and positively impact their business’ future. While most organizations do have systems in place to track the performances of their CX strategies, few track the end-to-end customer journey. Using appropriate CX solutions, organizations can bridge the gap between expected and actual experiences. CX solutions help companies measure and understand the impact of their CX management strategies. 

By employing CX solutions, you can manage the interactions that current and potential customers can have with your brand, thus enabling you to meet or exceed their expectations. CX solutions leverage customer interactions to align the brand image according to the customer’s perceptions. This helps you foster strong and long term customer relationships.

Related Reading: 5 Ways to Enrich Customer Experience at Your Retail Store

Top Trends in CX

Staying abreast of the latest technologies and trends in Customer Experience will help you stay ahead of the competition. It’s time to hone your CX strategies by following these latest trends that rule the CX market.

• Omni-channel CX: Customer journeys have become more dynamic than ever. Based on convenience, customers constantly switch mediums. Since the line between physical and digital channels are blurring, customers expect seamless experiences in their interactions across all channels. It’s important for retailers to strike a proper balance between the “traditional” and “online” business models based on their customers’ preferences. Adopting omnichannel customer care strategies will help resolve complex issues quickly.

• Artificial Intelligence: CX enhancement requires comprehending vast amounts of chaotic and complex data in real-time at high speeds. This scenario is most suitable for AI-powered solutions. Using AI, you can replicate human-like engagements (chatbots for example), track customer-behavior and roll out customized campaigns on their preferred channel of operation. Thus you turn your data into valuable customer insights.

• Hyper personalization: Customers expect high levels of personalization and prefer to buy from brands that offer services/products that are fine-tuned according to their requirements. With a hyper-personalized approach, retailers can identify subtle customer traits and deliver highly targeted and relevant services. To develop this level of hyper-personalization, your data and analytics have to be aligned to paint a clear picture of your customers’ choices.   

• AR/VR: Augmented Reality (AR) and Virtual Reality (VR) technologies are touted as the “technologies of the future” since they provide highly immersive and engaging customer experiences. AR and VR provide customers with a hands-on experience which helps them make better choices. Many retailers are already reaping the benefits of implementing these futuristic technologies. For instance, Ikea allows customers to check how the furniture would look in their homes before buying using AR. Famous clothing brand Marks and Spencer uses virtual try-on mirrors to boost their store experiences.

• Virtual assistants and chatbots: Virtual assistants and chatbots enable companies to deliver faster and more efficient services at low costs. Some may argue that chatbots lack empathy and hence cannot replace human customer service representatives. However, you should not overlook the fact that advances in AI have given bots the ability to decipher human emotions. By combining the technologies of a virtual assistant and chatbots, you can provide your customers with personalized and empathetic experiences.

Related Reading: Capitalizing on AI Chatbots Will Redefine Your Business: Here’s How

Future of CX

Customer Experience will continue to be crucial for brands to survive in a disruptive business environment. Retailers need to adopt agile models to retain customers and attract new ones. Going forward, CX will also depend on employee experiences. If your employees are empowered, they will in turn care for your customers. Your interactions, both with your customers as well as your employees across all channels need to be more meaningful and effective.

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Gartner states that 64% of consumers give more importance to their experiences with a brand than to the price of a product or service. Fingent helps you implement the latest technological advancements to make your CX strategies fruitful. Contact us to know more. 

Best Retail Mobile App Features To Enhance Your Customer Experience

Speed, convenience, innovation, and customer experience – these are the elements that drive the retail industry today. With consumers becoming increasingly connected and demanding personalized services, retail brands can no longer sit back and expect a good product to do the trick for them. Newer, smaller and yet better tech-enabled retail players are pushing into the market and giving big brands a run for their money. Technology is thus the biggest competitive advantage in today’s digital age, and retailers are recognizing the importance of mobile app technology to communicate their tech-driven goals. In this blog, we will discuss exactly how retail mobile apps are helping retailers boost their business. We will also discuss 3 must-have features in retail apps.

Related Reading: Although mobile apps are a source for greater business success, it’s vulnerable to hacker attacks. Check out the top 8 security issues incurred in mobile app development. 

How A Retail Mobile App Can Help Boost Business

The number of mobile apps available today is a testimony to the popularity of mobile apps across the globe. A report by Statista shows that as of the first quarter of 2019, Android users were able to choose between 2.1 million apps and Apple’s App Store had nearly 1.8 million available apps. The demand for apps keeps increasing every day, which proves that they are the preferred choice of interaction among consumers today.

Convenience is the factor that is tipping the scales in favor of mobile apps. E-commerce and online shopping brought shopping into the homes of customers, but mobile apps go one step further and bring it to their fingertips. Here are a few more reasons how retail mobile apps are helping businesses boost sales.

• Increases Reach

The most important aspect of sales and marketing is to reach customers where they are. That’s where mobile app technology brings the biggest advantage. Here are some statistics to show that mobile devices are the best way to reach customers.

• Up to 70% of web traffic happens on a mobile device.
• U.S. consumers’ time spent on mobile crosses 5 hours a day.
• Customers have 2X more interactions with brands on mobile than anywhere else.
• Mobile app usage for shopping grew by 54% in 2017 and continues to increase.

As these statistics show, mobile apps are where the customer is and that is where retailers must focus.

• Builds Loyalty

Mobile apps allow the customer to interact directly with the company quickly and on their schedule. Push notifications and recommendations on their mobiles keep them connected to your brand at all times. Many mobile apps incorporate loyalty programs and gamification features into their mobile apps. This helps in increasing engagement with customers in the way they prefer it.

It also discourages customers from having to look elsewhere – the more they shop, the more they win and the more loyal they become. Rewarding customers for social sharing and referrals build loyalty to the brand as they feel included in the success of the business.

• Improves Efficiency

Mobile apps do much more than bring your products to consumers. They help in building efficiency along with providing ease of access. When it comes to helping customers, features like integrated shopping carts and payment gateways make the purchasing process much smoother and hassle-free.

From the operations perspective, this helps efficiently record, track and implement invoicing and inventory management. Mobile apps also offer features like employee scheduling, CRM, real-time inventory check-up and other functionalities that help employees better serve the needs of customers.

Contrary to driving business away from brick and mortar stores, mobile apps can impact and support in-store operations as well. With features that can help locate products in the store, Wishlist building, barcode scanners, and faster payment options, mobile apps can provide excellent support in-store as well.

Top Technologies Used to Develop Mobile App

3 Must-Have Features in A Retail Mobile App

Now that we’ve established how important mobile apps are in the retail business, let’s see what will get your app ahead of the competition. For a mobile app to be successful, it must be packed with features that are focused on making the customer’s journey hassle-free and enjoyable. As a start, here are some features that you absolutely must include in your mobile app.

1. Easy to Use Interface

This is one of the most important aspects to concentrate on when building a mobile app. This is the face of your company and the first point of interaction for a mobile app user. Logic dictates that this is where the customer will decide whether he wants to continue his journey with your brand or not. A few key principles to remember here are Simplicity, Ease and Brand Recognition. Do not overload your UX with too much information. Keep it simple. Ensure that the user can navigate through your site easily with simple drop-down menus and clear icons. Ensure that your brand colors, logo and other aspects of your brand image are clearly communicated in your UX.

2. Hassle-Free Purchase Options

Impulse buys are the most important advantage for retailers even when it comes to mobile apps. The best way to capitalize on this is to ensure that the customer is led through the purchase process quickly and without any hiccups. The moment customers face a glitch in the purchase process, the frustration caused could overrule their impulse to buy. The result is abandoned carts and loss of customer loyalty.

To combat this, it is important to offer multiple purchase options. In addition to cash and card on delivery, other options like debit and credit cards, Google Pay, Apple Pay, and PayPal must be included. This will allow the customer to make the purchase the way they prefer. Easy returns options are another way to ensure that the customer doesn’t hesitate to make the purchase. Ensuring that the inventory is up to date is also an important aspect of eliminating buyer frustration and improving customer retention.

3. Personalized Experience

Machine Learning has brought the online shopping experience a long way from what it used to be. Shoppers don’t have to deal with irrelevant spam emails or browsing through thousands of products to find what they want. Apps equipped with machine learning now know exactly what the customer wants when they want it and the best way to give it to them.

Apps are continuously learning customers’ buying preferences and finding ways to personalize the experience for them. Push notifications featuring the items they like and specialized offers for those products will give buyer’s added incentive to purchase from you.

Are you looking forward to building an innovative mobile app to boost your revenue? Get your FREE mobile app specification template here!

Go Custom with Retail Mobile Apps

While we have presented just three must feature to be included in your mobile app, there are many more that may be relevant to your particular brand and customer base. Fingent top custom software development company, we specialize in custom-built mobile app to cater to our client’s unique needs. Give us a call and let’s talk.

Read More: Mobile App Development : 4 Tips To Consider

How Face Recognition Apps Are Defining The Future Of Competitive Industries?

There has been a lot of talk about Face Recognition Apps recently. It has received accolades for its use in enhancing security as well as flak over privacy concerns. Speculations aside, there is no denying that face recognition software has revolutionized the way we perceive technology. It is no longer a faraway concept as it finds a place in our pockets through mobile technology.

In this blog, we will look at the technology behind face recognition software, what makes it tick and how it has found application across industries.

What Is A Face Recognition App?

Face recognition is a biometric technology that creates a face print of an individual by mapping out his or her facial features mathematically. This face print is stored and used to compare a digital image of a person verifying their identity.

This mapping is done by identifying 80 nodal points on a human face. These nodal points are used to measure different variables of the face. The width of the forehead, the length of the nose, the shape of the eyes – these measurements are captured on a digital image of the person’s face and stored as a face print. Deep learning algorithms are then used to identify a person in comparison with the face print.

This technology has been used in various ways from automatic photo tagging by apps like Facebook for authentication and identification by Apple’s iPhone X. The way in which Apple has used this technology is interesting. Face ID technology, which allows users to unlock their phones using the stored face print, is designed with 3-D modeling. The software compares over 30,000 variables to fine-tune recognition capabilities. This face print or Face ID can be used as authentication for purchases done with Apple Pay and other Apple stores. Amazon Rekognition, Google Cloud Vision API and other image analysis APIs can be now used to add facial recognition capabilities to other applications.  

The inclusion of technologies like augmented reality, mixed reality and more have made face recognition software a powerful force. At Fingent, we developed a mixed reality application using Microsoft Hololens. This application helps in the identification of a person and also links the face print to the biodata of the person. It will also be able to capture images and compute similarities between the captured image and all the other images in a secure database.

Read More: The future of communication and security using augmented reality.

The Role of Face Recognition Apps in Safety and Protection

According to a Javelin Strategy and Research study, identity fraud hit a record high with 15.4 million U.S. Victims in 2016 and an increase of 16 percent from previous years. In a connected world where such vulnerabilities exist, face recognition software is proving to be an invaluable asset. The software is helping law enforcement and corporate to put a name to the faces of criminals who have been playing havoc with stolen identities. Some applications of face recognition software in ensuring safety are:

• Identity validation at ATMs and prevention of identity theft with photo IDs.
• Face recognition surveillance systems in schools to protect students from expelled students or parents who have been flagged as dangerous.
• Equipping law enforcement personnel with identification of criminals and contextual data to warn them of dangerous persons before they approach offenders.
• Automated facial recognition (known as AFR) helps in forensic investigations by identifying individuals on surveillance cameras and videos, as well as in recognition of dead/unconscious individuals at crime scenes.
• Protecting retailers from shoplifters by warning security personnel of known criminals with a record. It also helps them avoid potential violence in the store by warning them when dangerous criminals or disgruntled former employees enter.

How Various Industries Can Benefit from Face Recognition Apps

Apart from ensuring safety and prevention of identity theft, face recognition software has many commercial applications as well. Many organizations across industries are recognizing the vast potential of face recognition apps and exploring different ways to capitalize on its features. Let us look at the Healthcare and Retail industries as an example.

Healthcare

Healthcare is constantly making giant strides with technology and facial recognition is contributing in unexpected ways. Researchers from the National Human Genome Research Institute (NHGRI) in the United States have come up with a face recognition system, which can diagnose a rare genetic disease called DiGeorge syndrome. People with this syndrome exhibit particular facial anomalies, which give them characteristic expressions that can be detected by facial recognition software. Despite the many challenges associated with effective detection, the team has developed software with an accuracy of 96.6%.  

Another example of face detection software being used in healthcare is the facial recognition app developed by Listerine. This app enables a blind person to detect when somebody is smiling at them, by setting off vibrations when the face recognition app detects a smile. This helps the blind respond better in social situations, thus contributing to their quality of life.

Speaking about the further possibilities that technology can bring to healthcare, Christoffer Nellaker, of the Medical Research Foundation’s Functional Genomics Unit at Oxford says: “A doctor should in the future, anywhere in the world, be able to take a smartphone picture of a patient and run the computer analysis to quickly find out which genetic disorder the person might have”. This is already coming true with the help of face recognition.

Related Reading: Check out how modern healthcare is revolutionizing with automation.

Retail

Retailers have been using augmented reality to improve the customer experience for a while now. The retail giant Sephora has gone one step further and added a live 3D facial recognition feature to its Virtual Artist application. This enables a more accurate facial tracking and rendering, allowing users to virtually try on Sephora’s various products while they are moving in real time. Parham Aarabi, CEO of ModiFace, which is the developer of this function for Sephora says: “We believe the ability to see yourself with products can impact sales online … and thus the integration on Sephora will, based on our expectation, result in increased conversions and user engagement.” The goal with this move is to enable customers to try on their products in a fun and more interactive way. The accuracy enabled by this technology will go a long way in enhancing the customer’s experience and boosting sales.

By using face recognition software in making educated guesses about a potential customer’s gender, age, etc., big retail giants are optimizing their ad campaigns to specific target audiences. Such advertisements are more effective as they help deliver a targeted message that has a powerful effect on consumers. An example is the “Because I’m a Girl” campaign rolled out by children’s charity Plan the UK. The charity created bus billboards, which would scan the viewer’s face and display an ad depending on the viewer’s gender. This was done to highlight the plight of women who are denied rights based on their sex. Brands like Virgin Mobile, Nike and others have also used face recognition software to create a more immersive ad experience for their customers.

Related Reading: Find top ways to leverage smart IT solutions for your retail business. 

Implementing Face Recognition Technology

Face recognition software is closer to home than we think, and it is apt to look at ways in which your company can capitalize on its capabilities. Talk to us and let’s discuss how.

According to The Wall Street Journal, consumer spending is the primary driver of economic growth in the U.S. Manufacturers, suppliers and logistics companies are the industries that benefit from retail profits. Retailers now prefer artificial intelligence to protect profits. This improves customer service as well!

Next-Gen Solutions To Solve Retail Profit Shrinkage – Why Would You Choose AritificiaI Intelligence?

In the year 2018, the global AI market was expected to be worth 7,35 billion U.S. dollars. Also, the global AI market is expected to grow from 150 percent from 2016 numbers, reaching a forecast size of 4.8 billion U.S. dollars. These statistics show that AI is a new factor of production that can help skyrocket profitability for retailers!

Related Reading: Check out the latest trends in AI. Find 7 reasons why AI is expected to play out in 2019.

Why would you choose AI to protect retail profits?

By 2035, AI technologies will have the potential to boost productivity by 40% or even more! This means AI will increase economic growth at an average of 1.7% across 16 industries by this period.

These numbers show a straight 59% increase in retail profits alone! For this, advanced analytics are used to design and develop models. These models are then used to fetch possible outcomes from a wide spectrum of data given to a computer to analyze. From these outcomes, future decisions and actions are fed to the system which learns it. The system can now perform without human intervention! It can make decisions in real-time.

Machine learning, deep learning, and natural language processing are a few examples of AI. Marketing, pricing, logistics, risk management, store management, fraud detection are some inevitable areas where the largest retailers have used AI for decades now!!

AI – How it uses advanced analytics to solve a wide spectrum of retail problems

Manufacturers, Logistics companies, and suppliers are the major industries that support retail sales. Consumer spending depends on fluctuation in these sectors. This drives the economic growth in the U.S! Since these sectors benefit from strong retail profits, “retailers are turning to artificial intelligence to help protect profits” says a report from Forbes!

AI replaces redundant and individual-driven analysis. This is a more convenient method and ensures consistency across the retail chain. Thus AI can replace 1000 people performing the same tasks by answering spontaneously with just the same analysis!

AI can also enhance customer experience and drive sales. Online retailers use chatbots and product suggestions, while stores can enjoy real-time, targeted marketing messages. Retailers have the need to generate chunks of data on a daily basis. With predictive analytics, this data can predict trends and thus reduce the chance of failures by determining necessary changes to improve profitability. Thus the employees can have proper information faster and deliver more consistent results!

Related Reading: AI and Robotics carry the power to enhance customer experience. Here’s a CTO Guide to it.

Solving Retail Problems With AI – Steps to Overcome Challenges And Improve Efficiency To Boost Sales

All retail companies (physical and online), face four fundamental challenges. These can be solved with predictive analytics and an effective data production plan. They include:

• Siloed and Static Customer Views

Retailers can adopt a complete, real-time strategy by combining traditional data sources with the non-traditional like social media or other external data sources to create valuable insight, resulting in robust fraud detection systems, more effective marketing campaigns, more accurate and targeted churn prediction, and better customer service. This helps them encounter the problems faced by siloed data, where transaction data are separated from web pages, which is again separate from CRM data.

• Time Consuming Vendor and Supply Chain Management

Retailers can adopt real-time analytics and unstructured data sets to combine structured and unstructured data to create more accurate forecasts or automatic reordering, resulting in optimized pricing strategies and more efficient inventory management.

• Analysis Based on Historical Data

Retailers can use prediction and machine learning in real time to create predictions based on current behaviors and trends. This helps them predict the client’s next move. Thus AI helps to adapt automatically to customer behaviors.

• Single-Time Data Projects

It is high time retailers turned towards automated and scalable data workflows. This helps them improve their overall efficiency. This is made possible with predictive analytics using AI.

Related Reading: Enrich customer experience at your retail store. Read along to reveal five secret to win your retail customers.

How AI can Generate Additional Revenue

IDC analysts predict that by 2019, 40 percent of retailers will have developed a customer experience architecture supported by an AI layer! In a nutshell, the major ways in which AI can generate additional revenue and help avoid additional overheads and losses are the following:

• AI can replace redundant and individual-driven analysis for a retailer. This process is far more efficient and it ensures consistency across the retailer’s stores.
• Additionally, employee theft and paperwork errors contribute a high figure of shrink to retail profits. For instance, the National Retail Federation conducted a survey and it turned out that the reason for more than 50% of retail shrink, ie, (the difference between the real ‘on-hand’ inventory and the inventory level recorded in the computer system) is a result of employee theft and manual errors! AI models yield better and efficient results.
• Also, retailers can use AI to predict solutions benefits and functionalities prior to buying it. This way, AI can help reduce risks in retail profit shrinking.
• Choosing a consultant that can address the needs of your company can be another major benefit to reap out of AI to reduce retail profit risks. The following concerns can be addressed with the consultant:

1. How to address constraints like budget, time and personnel? Ask your consultant to provide explanations for the outcomes.
2. Consider the consultant’s skill sets from their previous projects and work experience before you decide to hand over the responsibilities and contract

Related Reading: Does AI have the potential to drive business value across industries? Read through to find how AI is revolutionizing various industries.

AI adopts next-generation solutions that use predictive analytics to capitalize on their data and knowing that 80% of this data is untapped and unstructured is the winning solution! Want to know more reasons why you can undoubtedly bet your company on AI?

Stay tuned to our latest articles and blogs to learn how AI solutions have managed to perform a quantum shift in computing and revenue generation for successful retail companies!

Mobile devices with constant connectivity, contextual access to information and products have changed consumer behavior in the past few years. In several recent surveys, it was found that an average of 42% of in-store sales is generated through online shopping searches. Thanks to technology, the distinction between online shopping and in-store shopping are disappearing as retailers implement technology solutions that enrich and satisfy the needs of modern consumers.

1. Integration with Location Based Services

A recent study conducted by Chadwick Martin Bailey and iModerate Research Technologies showed that more than half of smartphone users make use of them in stores to compare prices, find other store locations, look for discounts etc. It also showed that up to 38% of them checked for the availability of a product through an app. This shows how much influence technology has on purchase decisions made by consumers. They basically search for a product and find a store which has it before actually setting out on purchasing it.

Hence, integration with such product searches is essential in order to drive customers to your store. One of the biggest athletics brands in the world ‘Reebok’, used location-based services to drive conversions in a pop-up store in Paris by participating in a two-day long immersive fitness event in collaboration with the fitness center, LesMills. At the end of two days, there was a conversion rate of 35% or an increase of 350 purchases in 2 days.

2. Tracking Consumer Engagement Using QR Codes

QR Codes allow advertisers to provide more information to their target audiences online. Information about the company or the product allows customers to engage directly with the retailers using their smartphones. QR codes now virtually being everywhere from product brochures to restaurant menus, provide an effective way for customers to interact with the brand better.

Moreover, QR codes help facilitate transactions seamlessly that will greatly enhance the shopping experience of customers. It can push your store to embrace an omnichannel retail strategy that will prove more effective in targeting customers and converting into successful sales. Besides, it leaves you sufficient data about customers, which will help track and implement better strategies and experience.

3. Focusing on Maintaining Customer Loyalty

Customer loyalty is an important retention strategy for retail stores. Maintaining a consistent experience is the first step to keep up loyal customers in visiting your store than going for another. In the face of stiff competition, loyalty programs through privilege cards, incentives, rewards, email newsletter offers, etc. are effective in driving footfalls to the store. Privilege cards allow retailers to develop personalized email campaigns that provide value to the customer based on their purchase history.

4. Measure Campaign ROI Using Digital Coupons

Coupons have always been something that customers look up to. Almost 80% of them use coupons. Digital coupons have a further advantage of being available on a mobile device. Retailers can create digital coupons, that can be used in a store and provide them to customers. Since the stores are well equipped with the technology to read or scan the coupons right from the mobile device, so the customers don’t even have to take a print out.

Read : How product ordering system integration with CRM helps in purchasing?

5. Online PR with Special Events

Special events like a sale or the launch of a new product can be organized and better publicized by using an app sending push notifications. Discounts or giveaways can be offered too. Such events always help in increasing sales while mobile apps help in giving them a much wider reach among the customers. For example, the two-day event held by Reebok and LesMills mentioned earlier made use of mobile technology to transmit messages to LesMills app users, informing them about offers and discounts according to where they are.

Summing Up

Mobile apps are clearly a great way to drive consumers to your store. It brings in more convenience and offers personalized services, which by the way stands at the helm as the driving force behind increased sales and customer loyalty. The modern consumer needs a redefined shopping experience and gets ahead of conventional practices like queueing up for checkout.

Mobile technology can do just that by enabling the customer to make and complete their purchases hassle-free. Just like Reebok, there are many other brands which have made use of mobile technology to boost their in-store sales. In this age where technology is inevitable in almost every industry, it is now evident that even the retail industry is no exception.

Do you have any insights on improving the customer experience at retail stores? Tell us your insights below.

Related Reading : How a Smart Product Ordering System Helps Retailers and Wholesalers