Tag: business efficiency
Top Digital Alternatives to Go Paperless and Survive the Recession!
- Introduction
- Document Management Software
- Electronic Invoicing System
- Digital Signature
- Remote Work Collaboration Software
- Virtual Hiring and On-boarding
- Workflow Automation
- Mobile Payments
- Choosing the Best Way to Implement Paperless Initiatives
Introduction
Running a manual, paper-based organization in the digital age is inefficient and costly. It escalates the total cost of operations and carries a higher risk of errors. Paperless solutions offer process automation that saves valuable time by streamlining operations, releasing useful resources, and improving business efficiency.
A paperless structure can help businesses keep their data more safe and secure. Digital alternatives like a Document Management System store and search your digital documents quickly and securely. Workflow automation helps improve the efficiency of document processing through automatic document routing. Digital signature policies help you significantly increase your document turnaround time. You can store, edit, and manage digital documents from anywhere in the world.
Digital Transformation is leading the way to a paperless future. If you want to empower your business with digital alternatives, you have to adopt the right digital transformation solutions. At Fingent, we provide digital transformation services to businesses around the globe. Simply enhance your business operations productivity by going paperless. It’s the right time to embrace digital alternatives to stay productive and competitive.
In this blog, we discuss at length, the various paperless initiatives that can make your business recession-proof and other benefits of going paperless.
Document Management Software
The pandemic has brought about lasting changes in customer and business behavior. While weathering the storms of recession, you need to have a robust document management software.
A document management system surpasses a digitized record room. A contemporary document management system will help you find records and documents in a few clicks that would have otherwise taken days to dig out. You can also access documents and records in their business context. All changes are carefully logged. Versioning ensures that a new document version is automatically created and stored. That way no one accidentally overwrites content. When one team member works on a document, she can leave comments for her colleagues making teamwork much smoother.
Post-its, slips of paper, and verbal agreements are things of the past. Document management software supports your daily work. All processing steps of your documents like invoices, purchase orders, etc. are seamlessly recorded, making them audit-proof and compliant with regulations. It’s high time that you bid adieu to those dusty file cabinets in your office.
Read more: Features of a Document Management System
Electronic Invoicing System
Electronic documentation is the need of the hour. A typical paper invoicing process involves multiple steps. Assembling data from spreadsheets or ERP systems to delivering the invoice to your customer and getting paid eventually takes a long time. You can get rid of most of these steps with e-invoicing services, as it connects your billing and the recipient’s invoice processing system.
Rather than connecting to the receiver’s web-based servers for sending the invoice, you can use service providers that are connected. This allows both you and the receiver to use your preferred service providers and send your invoices to any recipient without any additional hassle. Thus, the e-invoice travels from your computer to the receiver’s invoice processing system through servers instantly. The recipient can pay the amount with the click of a button, without having to resort to any paperwork. This saves you both manual work, lowers invoicing costs, and speeds up your cash flow.
Digital Signature
Once you improve your business processes and adopt digital alternatives like document management systems and e-invoicing, you’ll need to ensure that the documents you send or receive are authentic and have not been tampered with. This is where digital signatures come in handy.
A digital signature is an advanced and secure type of signature that authenticates all electronic documents like spreadsheets, emails, pdf files, and text files. A digital signature is unique to every signer. It uses a mathematical algorithm that creates a digital fingerprint to electronically sign the document, thus validating the signer. You can purchase a digital signature from a trusted certificate authority only after submitting your ID documents. So, a person receiving a digitally signed document can easily find out who has signed it.
The digital signature and the document are encrypted and secured with a seal that makes tampering conspicuous. The recipient cannot open the document unless he receives the public key from the owner. These features make digital signature ideal for e-commerce, software distribution, and other businesses that are prone to document tampering.
Digital signatures reduce the steps involved in signing a document and help replace the traditional paper-based approval process with a faster and cheaper digital process. You not only move towards a paperless office but also reduce costs involving printing, shipping, delivery, filing, archiving, and so on. Digital signatures help improve workflow efficiency as document tracking and organizing become much easier.
Read more: Going paperless – Machine Learning To Accelerate Paperless Offices
Remote Work Collaboration Software
Today, working remotely is no longer an office perk but a new normal. With businesses grappling with an economic downturn and ongoing lockdown restrictions, remote work can help reduce expenses and keep up the morale of your team.
While adhering to the rules of social distancing, you may have to allocate some or all of our staff to remote work. This situation has further highlighted the need for remote work collaboration software. These solutions help you to automate business processes and save costs in paper, office space. However, without the right set of remote work collaboration tools and communication platforms, a company would be dealing with a staff that is adrift.
Today you have a wide variety of tools that keep an office running even while on-the-go. Mobile app versions of these tools enable collaboration anywhere and everywhere.
1. Video Conferencing
Web conferencing tools have gained prominence around the world as face-to-face communications keep everyone in the loop and foster better visualizations of new projects and ideas. A short video call can solve issues that would have taken endless emails or phone calls to sort out. Video conferencing software like InfinCE, Zoom, Microsoft Teams, Remo Conference, and MeetFox provide solid video quality and inbuilt interfaces that facilitate video calling and screen sharing.
2. CRM Software
When you have a teleworking team that handles clients all over the world, you need a CRM software to reduce the gap. The right CRM will help your team to connect as though they were sitting next to each other in an office even when they are actually in different countries. A CRM software gives you a 360-degree view of your customers in a single page. When all your customer data is aggregated, you gain a better understanding of customer behavior helping you make informed decisions. Today, most CRM software have built-in analytics tools that help your sales team analyze their performance while on the go, thus enabling them to better focus on their targets. Odoo, Microsoft Dynamics, Zoho, Salesforce, Hubspot, etc. are some of the best CRM software available out there.
3. Team collaboration tools
A common problem that managers face with remote teams is not knowing what their team members are working on. This can be easily sorted with online team collaboration tools. These tools help streamline your team’s communication by providing a consistent and common digital space for your team to collaborate. They can share project updates, files, and comments within the company to create an efficient and cataloged communication channel. Integrated features such as instant messaging, video conferencing, and task management make workplace collaboration effortless.
4. File Management
An efficient file management tool is unavoidable for organizations aiming to go paperless. A scalable document management system is essential to automate and streamline workflows. Besides storing and sharing documents, a file management system with features that help secure data, track changes, maintain audit trails, and map workflows can improve the performance of your organization. Since document handling is key to many business processes, your document management system needs to integrate with other business apps. So, before making the choice, you should find out what pre-built integrations or APIs the file management system has to offer.
Virtual Hiring and On-boarding
Traditionally, hiring and onboarding have been manual processes. Automating these processes can promote employee engagement and retention. This, in turn, brings in business value by reducing HR man-hours through employee retention and cost savings. A comprehensive and recession-proof onboarding process requires digitization, automation, and personalization. These three steps bring various business processes together, streamline them, and create a seamless onboarding experience for your new hires. This further reduces the cost of hiring and time-to-hire.
Collecting digital feedback and reviewing video interviews help in tackling prejudices if any. Virtual recruitment drives can centralize the entire process by involving many interviewers from within the organization. This instills consistency in managing candidate RSVP, sending reminders, and establishing prompt communication channels.
Though switching to the process of virtual hiring and onboarding is challenging, the right tools and training can ensure successful execution. Organizations must refine their recruitment and onboarding processes by employing remote tools, recording the processes accurately, and training their staff on best practices. While the lack of face-to-face interaction with candidates may bother your team, appropriate training and adaptation will help you improve efficiency.
Read more: Digitalization of Business – Why Digitalization is Inevitable for Businesses
Workflow Automation
This technology is used to replace paper-based and manual processes with a single platform that combines business processes thus eliminating errors. Workflow automation helps to transform legacy processes that require a lot of paperwork into digitally automated tasks. Most organizations grapple with digital transformation since communications via whiteboards, post-its, and spreadsheets control their task management. These tools hinder smooth collaboration and visibility as they rely on human intervention. Workflow automation reduces this reliance on human intervention by ensuring communication within the platform and maintaining a record of all relevant data. Later, anyone with permission can access this information easily.
Workflow automation software can help you automate almost all processes from IT, Sales, HR, Marketing, Finance, and so on. Once you bring all your applications under a common platform, with a workflow automation software, you can do away with the monotonous work of transferring data between these applications.
Workflow automation gives you a competitive advantage by helping you deliver better quality services at a lower cost and speedy decision making. The benefits of workflow automation include better accountability and communication within the organization, reduced costs and errors, improved employee engagement, improved business processes, and better efficiency.
Read more: How Automation Helps Business – How Automation Ensures Businesses Stay Afloat During COVID-19 Crisis
Mobile Payments
The new normal brought on by the pandemic demands digital transformation. One technology that has helped businesses and economies stay afloat in quarantine and social distancing is mobile payment. As regulations stipulate the reduction of in-person transactions to prevent consumers from stepping out of their homes, mobile payment facilities have come in handy.
You can equip your mobile customers by investing in contactless payment technologies like facial recognition, QR codes, and NFC technology. COVID-19 will have a lasting impact on the way we conduct transactions. Companies struggling in implementing mobile payments need to find ways in establishing payment systems that are on par with the global standards. Businesses may hesitate to spend on digital payment technologies, during such unaffluent times. However, you need to remember that by enabling mobile payments, you are expanding your customer base and making it easier for customers to buy.
Read more: How Retailers Can Revive Sales While Adhering To Social Distancing Norms
Choosing the Best Way to Implement Paperless Initiatives
Advances in IT and organizational design can drive cost reductions while improving quality and timeliness. To equip your business with these digital alternatives, you need to have clear goals and instructions for upgrading business processes. These tools have to be used in a systematic and coordinated way to improve efficiency and avoid chaos. Once these digital tools are managed in the right order, they enable restructuring of processes and building up resilience resulting in higher productivity.
Going paperless ultimately narrows down to improving processes. The real value of the aforementioned paperless technologies can be realized only once you go back to the beginning of a process and retool it making the whole process electronic. So going paperless is not just an afterthought, but you have to go for redesigning whole processes, making them more electronic. This, then helps you save time and money by streamlining your work and improving the efficiency of what you’re doing.
In other words, you should not opt for paperless technologies to just manage your storage needs. If you simply convert all of your paper into a digital format, you’re just converting your problem from one format to another. When you’re scaling paperless, you need to view it as an opportunity to look at your processes from A to Z and check whether you can make improvements. Then paperless becomes a part of the good business that you practice.
Read more: Prepare for the Future of Digital Innovation with these 10 Services From Fingent
If you wish to know more about how paperless initiatives can recession-proof your business to survive and succeed in the new normal, send us a message right away!
10 Services Offered by Fingent to Prepare Your Business for the Future of Digital Innovation
- Introduction
- Robotic Process Automation
- Business Continuity Planning
- Contactless Services
- Custom LMS | eLearning
- Business Process Re-engineering
- Reality Technologies
- Data Analytics
- Internet of Things
- Mobile Technologies
- Cloud Computing
- Innovation beyond digital transformation
Introduction
It’s been more than half a year since we started battling the global pandemic COVID-19. While it shows no sign of waning and continues to dwindle economies, business leaders are still exhibiting a streak of optimism. Thanks to digital technology and infrastructure!
The American management consulting firm McKinsey states that business executives expect profits and consumer demands to rise within the next six months. However, households across the globe have reduced their spending due to low income and savings. This poses a challenge for business sectors such as banking, retail, telecom, healthcare, and utilities. The organizations belonging to these sectors have to find new ways to support customers as well as preserve shareholder value in these ambivalent times.
Read more: Fingent’s response to COVID-19 business implications
In spite of several unsuccessful attempts to curb the virus spread, promising vaccine tests give us hope. The good news along with it is that businesses are managing to meet their urgent requirements and are optimistic for a time when all employees can return to work safely. Business leaders need to focus on supporting their employees by building up trust and providing clear communication.
If not anything, the pandemic has taught us the necessity of digital innovation and management. The business-as-usual approach is bound to fail in these difficult times. Business leaders have to make fast decisions, use technology in new and different ways to improve productivity and accelerate digital innovation. Organizations that embrace technology and new tools to reinvent business processes will see better results. This blog enlists 10 ways by which Fingent can help you re-engineer your business processes and overcome the challenges efficiently.
1. Robotic Process Automation
In light of what’s happening, the demand for automation has fundamentally increased simply because the business dynamics have changed in various industries. Since most employees have to work from home, repetitive and data-intensive processes could be handed over to Robotic Process Automation. Once employees are freed up from performing mundane tasks, they can concentrate on other important operations that require cognitive skills.
The payroll, onboarding and offboarding processes in HR can be automated using RPA technology. In the banking sector too, RPA bots can fasten activities such as loan application processing, account opening and make them error-free.
Read more: How HR and Banking Sectors can Benefit from RPA
Fingent combines technologies like Machine Learning and AI with RPA to design smarter processes for businesses. Our focus is on utilizing RPA software bots to enhance the cost-effectiveness and efficiency of business processes. We help companies to automate business processes by identifying areas that require automation, deploy the most appropriate tools, and provide the necessary maintenance and support.
2. Business Continuity Planning
A business continuity plan is crucial to ensure the effective recovery of organizations from a disaster. From conducting virtual site inspections to document collaboration to human resources and payroll management, Business Continuity Planning helps keep track of all your crucial tasks.
Fingent utilizes a wide range of technological frameworks like SAP, AWS, Microsoft technologies, public cloud services, and custom software solutions to help you come up with a strong business continuity plan. Our Business Continuity Planning (BCP) services enable you to make faster decisions, reduce costs, and retain customers. We help you create and implement a sustainable business model that allows you to keep pace with the rising customer demands.
Read more: How SAP Supports Effective Business Continuity Planning
3. Contactless Services
COVID-19 has changed customer behavior w.r.t what and how they buy. This shift has given rise to a demand for contactless services. The demand for smart deliveries, self-service facilities, and other technologies such as QR codes, mobile payments, tap-and-go are expected to rise.
Read more: Contactless Services: The New Normal in Retail
Maneuvering these challenging times may seem daunting. But Fingent can help you turn the tables with our innovation capabilities and technology consulting. We guide organizations to expand their existing set of offerings and capture new markets.
Fingent helps you bring your brick-and-mortar store online by developing highly responsive, secure, and scalable ecommerce CRM solutions, customize your existing application to integrate contactless payment features, configure new offers or discount codes and also helps you leverage AR/VR technologies that allow customers to view your project sites or prototypes.
4. Custom LMS Development | eLearning
According to a recent study, 42% of organizations in the US have increased their ROI through eLearning. Over 90% of students say that they prefer eLearning to classroom training- a trend created by the COVID-19 forced lockdowns. eLearning systems are highly beneficial in times of a global pandemic like COVID-19 to ensure uninterrupted learning.
Fingent helps schools, universities, colleges, educational institutions, NGOs, and training centers to develop customized LMS platforms that come with aptitude-based smart learning tools.
Read more: E-Learning Taking A New Front: How Can LMS Technology Help
5. Business Process Re-engineering
Business process re-engineering involves the fundamental rethinking and redesigning of processes to achieve significant improvements in performance, efficiency, and alignment of processes with organizational strategy. Fingent’s BPR services enable enterprises to revamp existing business processes to improve productivity, quality, and cycle time, especially during a crisis.
Here’s the difference that Fingent’s BPR brings to your table:
- Re-engineer and optimize your processes from the ground up
- Eliminate redundant processes and enhance workflow efficiency
- Coordinate and integrate multiple functions/ teams quickly
Business process reengineering offers nearly all benefits- increased revenue, improved customer service, reduced cost, higher employee retention, faster processing time. Though the risks are considerable, the crisis presents an opportunity for your business to build resilience and reshape your future roadmap by leveraging BPR.
Read more: Business Process Re-engineering: Facing Crisis with Confidence
6. Reality Technologies
The latest advancements in Augmented Reality and Virtual Reality technologies are helping businesses explore new ways to reach customers and take their innovation efforts to the next level. Perkins Coie LLP reports healthcare and medical devices as one of the top potential growth areas for AR and VR technologies. Visual-based immersive learning experiences, virtual events and conferences, virtual showings and site tours, etc. ensure sustainability, safety, and remote collaboration.
Fingent helps accelerate your move to new and emerging technologies such as Augmented Reality, Virtual Reality, and Mixed Reality.
Read our case study: The Future of Communication and Security Using Augmented Reality
7. Data Analytics
The COVID-19 pandemic has disrupted supply chains and has brought about dramatic changes in customer behavior. Given the current volatility, it is nearly impossible to track real-time changes in consumer mannerisms and aptly respond to them. Fingent offers Predictive Analytics from SAP as well as other data analytics solution providers that can help you detect hidden trends and make quick decisions.
Sectors such as healthcare, retail, sports, insurance use predictive analysis in various ways. Fingent’s data analytics services guide you towards increased ROI by turning data into valuable insights.
8. Internet of Things
Business executives believe that the disruption brought on by COVID-19 will cause an increase in the demand for IoT devices. Robust 5G networks are necessary to realize the power of IoT. Join forces with Fingent to leverage the benefits of IoT in your business. Gear up for IoT with our vast portfolio of technologies that can help you create new IoT processes and manage your devices. We provide customized IoT services to meet your unique business needs. Our cloud-based IoT data management solutions help you gather insights from your IoT data.
9. Mobile Technologies
As stay-at-home and social distancing are the new norms, mobile technologies can keep business running. At Fingent, we utilize leading mobile technologies to support businesses. Being scalable and secure, our mobile solutions deliver value to your customers.
So you want to build an app, but don’t know how to get on with it? While finding the right mobile app development company may seem an obvious answer, you first need to get your requirements on paper. Fingent offers a mobile app specification template that can help you define the scope and functionalities of your app. This erases ambiguity in the development process and keeps all stakeholders on the same page.
Click here to download our free mobile app specification template!
10. Cloud Computing
The Cloud has proved to be a lifesaver for businesses whose offices are closed and employees are scattered across various locations. Those who were skeptical of the Cloud are now changing their opinions and have come to benefit from the flexibility that it offers.
Fingent’s expertise in cloud architecture models has helped many organizations realize their goals. With our proficiency in various cloud platforms such as AWS, Microsoft Azure, IBM, and Google we aim to make organizations flexible and agile. We also provide cost-effective cloud application development solutions that can be easily implemented in your current infrastructure and tailored to suit user requirements.
Innovation beyond digital transformation
As the pandemic seems to gather strength, organizations scramble to find ways to keep business running. Business leaders have to prepare for recovery by supporting their staff, establishing effective communication, and balancing costs. If nothing else, these turbulent times have brought to light the significance of digital transformation. By resorting to innovative digital technologies like the ones mentioned above, businesses can reinvent themselves and keep going.
Read more: 7 Ways for Your Business to Overcome the COVID-19 Aftermath
We at Fingent focus on supporting businesses and ensuring business continuity by equipping them with these smart technologies. These technologies can also help you understand the pulse of your customers and make the necessary changes in your business models. It has become increasingly clear that given the serious health implications on people returning to work, creating a post-pandemic organization would take longer than earlier perceived. Companies have to seize this opportunity to build new capabilities like remote work environments, virtual collaboration, automation, eLearning, eCommerce, and so on.
Our business solutions have already helped various industrial sectors solve problems and eventually succeed. Fingent can help you capitalize on this opportunity to create a digital innovation strategy. Contact us to know more.
Knowledge Representation Models in Artificial Intelligence
Knowledge representation plays a crucial role in artificial intelligence. It has to do with the ‘thinking’ of AI systems and contributes to its intelligent behavior. Knowledge Representation is a radical and new approach in AI that is changing the world. Let’s look into what it is and its applications.
Understanding Knowledge Representation and its Use
Knowledge Representation is a field of artificial intelligence that is concerned with presenting real-world information in a form that the computer can ‘understand’ and use to ‘solve’ real-life problems or ‘handle’ real-life tasks.
The ability of machines to think and act like humans such as understanding, interpreting and reasoning constitute knowledge representation. It is related to designing agents that can think and ensure that such thinking can constructively contribute to the agent’s behavior.
In simple words, knowledge representation allows machines to behave like humans by empowering an AI machine to learn from available information, experience or experts. However, it is important to choose the right type of knowledge representation if you want to ensure business success with AI.
Four Fundamental Types of Knowledge Representation
In artificial intelligence, knowledge can be represented in various ways depending on the structure of the knowledge or the perspective of the designer or even the type of internal structure used. An effective knowledge representation should be rich enough to include the knowledge required to solve the problem. It should be natural, compact and maintainable.
Related Reading: 6 Ways Artificial Intelligence Is Driving Decision Making
Here are the four fundamental types of knowledge representation techniques:
1. Logical Representation
Knowledge and logical reasoning play a huge role in artificial intelligence. However, you often require more than just general and powerful methods to ensure intelligent behavior. Formal logic is the most helpful tool in this area. It is a language with unambiguous representation guided by certain concrete rules. Knowledge representation relies heavily not so much on what logic is used but the method of logic used to understand or decode knowledge.
It allows designers to lay down certain vital communication rules to give and acquire information from agents with minimum errors in communication. Different rules of logic allow you to represent different things resulting in an efficient inference. Hence, the knowledge acquired by logical agents will be definite which means it will either be true or false.
Although working with logical representation is challenging, it forms the basis for programming languages and enables you to construct logical reasoning.
2. Semantic Network
A semantic network allows you to store knowledge in the form of a graphic network with nodes and arcs representing objects and their relationships. It could represent physical objects or concepts or even situations. A semantic network is generally used to represent data or reveal structure. It is also used to support conceptual editing and navigation.
A semantic network is simple and easy to implement and understand. It is more natural than logical representation. It allows you to categorize objects in various forms and then link those objects. It also has greater expressiveness than logic representation.
Related Reading: Understanding The Different Types Of Artificial Intelligence
3. Frame Representation
A frame is a collection of attributes and its associated values, which describes an entity in the real world. It is a record like structure consisting of slots and its values. Slots could be of varying sizes and types. These slots have names and values. Or they could have subfields named as facets. They allow you to put constraints on the frames.
There is no restraint or limit on the value of facets a slot could have, or the number of facets a slot could have or the number of slots a frame could have. Since a single frame is not very useful, building a frame system by collecting frames that are connected to each other will be more beneficial. It is flexible and can be used by various AI applications.
4. Production Rules
Production rule-based representation has many properties essential for knowledge representation. It consists of production rules, working memory, and recognize-act-cycle. It is also called condition-action rules. According to the current database, if the condition of a rule is true, the action associated with the rule is performed.
Although production rules lack precise semantics for the rules and are not always efficient, the rules lead to a higher degree of modularity. And it is the most expressive knowledge representation system.
Gain the Benefits of Knowledge Representation
Used properly, knowledge representation enables artificial intelligence systems to function with near-human intelligence, even handling tasks that require a huge amount of knowledge. The increasing use of natural language also makes it human-like in its responses. Making the right choice in the type of knowledge representation you must incorporate is crucial and will ensure that you get the best out of your artificial intelligence system. If you need help with this, we’re here. Please reach out to us.
Can Augmented Reality Improve Conversion Rates For Businesses?
Augmented Reality (AR) is a powerful tool that brands are using to bridge the gap between their products and their digitally empowered customers. With the power of AR, customers can see and experience their products without actually trying them on, helping them make purchase decisions instantly. AR is being widely used by many brands as the most cost-effective way to convert strangers into customers and promoters.
Let’s consider why and how top brands are embracing Augmented Reality for immersive customer experience.
Top Brands Embracing AR
When AR technology was pioneered by Ivan Sutherland in 1968, he described his concept of the Ultimate Display as: “The ultimate display would, of course, be a room within which the computer can control the existence of matter. A chair displayed in such a room would be good enough to sit in. Handcuffs displayed in such a room would be confining, and a bullet displayed in such a room would be fatal. With appropriate programming, such a display could literally be the Wonderland into which Alice walked.”
Today we are witnessing the massive affect AR is having on immersive customer experience. Wonderland looks close!
Here are a few examples of top brands that are using AR effectively to achieve this.
LEGO Wear’s AR Shop
LEGO Wear’s first limited-edition clothing line for adults was featured on Snapchat with a uniquely designed Snapcode. This virtual cloth store had no clothes on display but allowed customers to shop virtually on a Snap-triggered portal. Studies reveal that Snachatters engage with Augmented Reality naturally on a large basis.
Around 70% of them play with an AR lens every day. So with the combination of AR and e-commerce leading to exciting customer experience, the company was able to drive sales rapidly.
Watch how AR simplify equipment maintainance
This video is made using InVideo.io
Patron Tequila’ s Immersive Distillery Experience
Patron’s AR app is designed for its tech-savvy customer persona. Understanding the mindset of today’s socially connected generation to know more about the products they consume, the Patron AR app allows its customers to take a virtual tour of their distillery in Mexico giving them a glimpse of the history and origins of the distillery.
Speaking about the success story, the app-enabled more than a million consumers to have a memory of visiting Hacienda without even physically going to the place. Also, thousands of people have interacted with a virtual Patrón bartender, who is actually not a real person at all, but a robust data processing tool to simulate a real-world interaction.
Nike Snaps Up Customers
The Air Jordan Brand in collaboration with Snapchat and Darkstore, out together a virtual experience that brought in record sales last year. Using a special 3-D AR world lens of Michael Jordan circa 1988, taking off from the free-throw line in the slam dunk contest, Nike was able to target Snapchat users around the Staples Center where an NBA All-Star Game was taking place.
Users could walk around the lens and see Jordan changing into the All-Star uniform and the new AJ III Tinkers. In the following event, Snapchat brought out a QR code that users could use to buy the shoes from the Snap Store. The shoes would be delivered within 2 hours. The shoes sold out in 23 minutes!
MAC Cosmetic’s AR-enabled Video Tutorial
In June of this year, MAC cosmetics launched AR-enabled shoppable video tutorials on YouTube in partnership with the beauty influencer, Roxette Arisa. As the tutorial is playing, a ‘try on’ button appears below the video, allowing viewers to try on different shades of lipstick as they continue to watch the tutorial.
Once they have made a choice, they can order the lipstick without leaving the app. MAC sees a huge potential in this as beauty-related content generated more than 169 billion views on YouTube last year.
Speedo’s Customers Try It On Virtually
Early this September, leading swim gear company Speedo launched a mobile app that lets their customers try out their goggles before they buy it. This app is compatible with both Android and iOS phones. Commenting on this feature, Pentland Brand’s head of innovation Ben Hardman said, “This technology will undoubtedly enhance our customers’ shopping experiences by allowing them to interact with the product before they make a purchase. In this instance, it helps them address a well-documented human pain point: leaky goggles.”
AR Is the Future – Are You Ready?
AR technology is working wonders for the sales and productivity of many brands. It is improving its business operations while giving their customers a more immersive and fun experience. Brands are able to market their products in fresh and interesting ways and are seeing great returns.
Fingent works with brands to achieve this for their business. By using AR technology like Microsoft HoloLens and more, we are making AR possible for our clients.
Reach out to us and know how Augmented Reality technology can be used to improve your customers’ experience and scale your business.