How Top Brands Embrace Augmented Reality for Immersive Customer Experiences

augmented reality

Can Augmented Reality Improve Conversion Rates For Businesses? Augmented Reality (AR) is a powerful tool that brands are using to bridge the gap between their products and their digitally empowered customers. With the power of AR, customers can see and experience their products without actually trying them on, helping them make purchase decisions instantly. AR is …

Seven Mobile App Myths Preventing Your Business Growth

Mobiles have become all pervasive. Today’s customers and enterprise users alike prefer these devices as the medium of choice. Businesses are increasingly realizing the need to deliver mobile apps and solutions to power their business. However, certain mobile app myths inhibit businesses from leveraging the full potential of mobility to drive growth.   Myth 1: …

The Role of IT and the CIO to Drive Business Growth

We have all heard of a lot of business professionals talking about “aligning IT with their business”. Have you ever wondered about the relevance or meaning of that statement? While alignment means to bring something in line with something, it implies that the technology that a business adopts should be in line with its business, …